Enhancing Property Value Through Digital Marketing, Promotions & Partnerships

This presentation highlights reasons behind why B2B Manufacturers should venture in social media engagement. With Google implementing rules of Humming Bird search engine, the future of search will depend on social shares rather than back links. This change would emphasis on social engagement for B2B brands to rank themselves on search engine. B2B Manufacturers have to use a mix of different techniques on social media for engagement like Video marketing Engagement on Facebook participation on LinkedIn discussion forums

Kristian Snow's inital analysis report of IZEA. From this research, Kristian can develop conclusions, fake personal bios, and actionable plans to improve the company. This was a college assignment, Kristian does not have an affiliation with the company.

This document provides an overview of issues facing youth today based on research from The People, a youth culture consultancy. It discusses how young people are no longer defined by demographics alone and expect brands to take meaningful action on social and environmental issues. Young consumers see themselves as new shareholders who influence brands and demand experiences on their own terms. The document also explores economic challenges faced by youth and their focus on experiences over possessions due to financial circumstances.

The document discusses referral marketing and provides examples. It begins by defining referral marketing as person-to-person communication between individuals regarding a brand, product or service. It then discusses different types of referrals like from friends/family, publications, reviews, and influencers. The document provides examples of referral marketing apps and campaigns. It emphasizes building trust and engagement between brands and customers to encourage organic referrals over paid referrals. Overall it promotes the power of word-of-mouth recommendations for marketing.

Social media is an important tool for brands to connect with audiences and build their personal brand through networking, content creation and using free tools. The document provides tips on how to engage audiences on social media through things like giving value, being accessible, focusing on the needs of the audience, and sharing the right type of content. It also provides an example of how one brand was able to exponentially grow their social media following and sales through viral sharing of engaging content.

A short presentation on emerging trends in social commerce, the fusion of e-commerce and social media, with a focus on moving beyond transactions and towards relationships. Brands covered include Starbucks, Levi's Diesel, Apple, P&G, Disney, Kenmore, Domino's

The document discusses digital marketing in the context of the FIFA World Cup 2014. It notes that Nike's ad featuring Cristiano Ronaldo reached 26 million followers and 72 million views on YouTube in a matter of days. It also discusses how brands like Adidas and Facebook are leveraging digital platforms like social media for marketing during the World Cup. Facebook estimates that 500 million of its 1.28 billion users are soccer fans, and 37% of soccer fans worldwide interact with mobile ads daily. The World Cup is shaping up to be the "most social event in history".

Mio is a hybrid communication solutions provider specializing in marketing, design, and digital services. It takes a fluid approach, adept at both large campaigns and targeted initiatives. Mio ensures branding lenses are applied to all projects to keep the brand persona alive. It has extensive experience spanning design, digital, and various marketing communications services. Case studies demonstrate successes in refreshing brands, crafting digital strategies, and leveraging owned and earned media.

This document provides a summary of Jennifer Nash's PR and communications credentials and experience. She has extensive experience in PR and communications strategies across multiple industries including property, construction, retail, luxury goods, and non-profits. Her skills include strategic planning, media relations, social media management, event planning, and stakeholder engagement. She has worked with a variety of clients in the UK, US, Africa on projects such as residential and commercial real estate developments, business re-launches, and non-profit initiatives.

This document outlines a presentation on the power of social and digital media. It discusses trends in online behavior, establishing a digital strategy, and the future of digital marketing in 2014 and beyond. The presentation covers various social media and digital marketing platforms and channels, and provides examples of innovative digital marketing from companies like Hubspot. It also discusses web analytics and the importance of using data to gain insights rather than just focusing on data collection. The presentation aims to teach attendees how to effectively leverage social and digital media for their business.

Instructor: Becky Carroll (customersrock.net). Sample final project from UC San Diego Ext Marketing via New Media class, Summer 2008

This is a Basic presentation on Social Media and some simple and practical strategy on how to use Social media marketing for your business.

The Fab Five team created a marketing campaign for Boxed targeting affluent mothers in San Diego. The campaign uses the hashtag #OutoftheBox and encourages consumers to create arts and crafts using Boxed packaging for social media contests. The goal is to increase brand awareness and customer loyalty through social media promotions, referral programs, and newsletters with shopping tips. Performance will be evaluated based on website traffic, sales, social media engagement, and customer retention.

This document discusses social commerce and the laws related to social advertising. It covers how reviews, ratings, and word-of-mouth marketing can influence purchasing decisions. Social strategies like user galleries and forums are mentioned. Psychological factors that can impact persuasion are also reviewed, including conformity, scarcity, and reciprocity. The document outlines best practices for social advertising and laws such as the FTC Act, Lanham Act, CAN-SPAM Act, and COPPA that govern advertising on social media.

Do you have a project to launch? The most important step is branding, how to choose the right message, how to find your graphical identity. Come and join Jack and Yosra for an interactive webinar. Bring your energy⚡️ and positive mood  It's happening this Thursday  17:00 Tunisian time/19:00 Lebanon time. ** Avez-vous un projet à lancer? L’étape la plus importante est le brandinge, comment trouver le bon message? comment fixer l'identité graphique? Venez vous joindre à Jack et Yosra pour un webinaire interactif. Apportez votre énergie⚡️ et votre bonne humeur  Ça se passe jeudi 23 septembre, 17:00 heure tunisienne/19:00 heure du Liban.

This document provides 66 case studies that demonstrate the ROI of social media marketing. It begins with a dedication and acknowledgements section thanking those who contributed case studies. The body consists of two sections, with the first providing 33 case studies and the second providing another 33 case studies from various industries. These case studies show how social media increased sales, leads, customer engagement, and other metrics for the profiled companies. The document aims to prove to skeptics that social media can generate measurable ROI when implemented strategically.

1) Sponsorship marketing involves brands sponsoring events, communities, or causes that are relevant to their target consumers. This builds trust and positive associations with the brand. 2) Peer-powered marketing connects consumer organizations to businesses through a sponsorship platform. It allows both parties to benefit by focusing on the consumer rather than the brand. 3) Case studies show that sponsorship marketing can increase brand awareness and preference when it provides value to consumers through relevant content and experiences. This builds long-term trust and engagement between brands and customers.

StickyGarlic Communications is a new age brand consultancy firm specializing in digital media marketing. We help analyse our clients’ existing digital marketing campaigns and offer strategic consulting services to help them frame their digital marketing strategy. Our endeavour is to bring forth clutter breaking communication strategies, designs and lateral thinking to ensure a deeper and sustainable impact of your marketing campaigns and efforts.

The document discusses strategies for implementing and measuring the success of social media campaigns. It provides examples of case studies that demonstrate how specific organizations used social media to achieve goals like increasing brand awareness, driving traffic, and measuring returns on investment. Key tactics discussed include identifying influencers, setting clear and measurable goals, determining compelling content, and tracking both qualitative and quantitative metrics.

This document outlines strategies for using social media and content marketing to drive sales and brand awareness. It discusses the importance of participating in social media authentically, building relationships with advocates and detractors, measuring meaningful metrics, and having fun. Several case studies are provided that demonstrate how social media programs increased sales by 20-67% and drove impressions in the tens of millions for brands like Tyson, Glidden, and Duane Reade. The key is developing engaging content through influencers and communities to facilitate conversations that build the brand.

Bill Balderaz spoke to a group at WOSU about measuring your social media presence. Perhaps the most important, and difficult, aspect of marketing is proving value. Once executed, campaigns are tracked and measured to the point of exhaustion. This is especially true with online marketing campaigns. However, many online marketing campaigns and promotions are difficult to measure; creating "more buzz" is not a measurable metric. This discussion will identify which metrics are credible and how to quantify them. In addition, the session will address how to explain the results of complex online marketing campaigns, such as word of mouth episodes.

This document provides an overview of how to build an authentic content marketing strategy using brand advocates. It discusses using customers as the best influencers through a brand advocate program that engages them to create and share content for rewards. This increases brand awareness and conversions. Specific strategies covered include using customer video reviews on product pages, geo-targeted in-store engagement through mobile apps, and photo/video contests to reach new audiences. Metrics from contests can track social reach and brand impressions generated. An authentic approach using customers leads to more impactful and trusted user-generated content for marketing.

The document discusses the importance of digital reputation management for businesses. It highlights how social media can either strengthen a business by building loyalty and attracting customers, or threaten reputations if left unattended. The document then provides examples of digital reputation management campaigns that were successful in increasing engagement for various organizations through content creation and community building on social media platforms.

This collateral will give you an insight on why your business needs to adopt Social Media Marketing and how TheSocialPeople can partner your growth and success towards this maneuver. www.thesocialpeople.net

AJ Gerritson's presentation at The New England Chapter of the Marketing Research Association's Annual One Day Conference on 4/28/10.

The document discusses strategies for measuring the success of social media campaigns. It provides statistics on social media usage demographics and shows that social media influences purchase decisions. It contrasts brand-focused vs social media-focused approaches and outlines ways to implement campaigns successfully, including setting clear goals, determining a compelling message, and measuring results. Various approaches to measuring ROI are examined, like the Webbed Marketing Scorecard which tracks metrics that funnel into goals. Tools like Spiderfly and case studies are presented for diagnosing social media metrics.

You know SEO, content and social media are important to your marketing because everyone keeps telling you they are. But what not enough marketers know is how to make those tactics actually pay off in increased leads, sales and ROI. This presentation covers how to tie it all together with an information architecture and conversion strategy that will not only bring in more traffic, but help you turn more of that traffic into growth on the bottom line. Including how to: - Identify your target audience and the messaging you need to reach them - Build an information architecture that naturally enables SEO and social marketing - Develop a content marketing library that wins business - And, converting more visitors into leads, leads into sales, and sales into long-term ROI Sponsored by LogMyCalls The Presentation Agenda 1) Background (Terms, B2B And B2C Marketing Trends, SEO, ETC) 2) Consumer Trends Worth Noting 3) Identifying Your Customers 4) What Is Information Architecture And Why Is It Important? 5) SEO And Content Marketing That Wins Business 6) Measuring Results And Converting To Sales 7) Building Your Social Media Strategy 8) Time And Resource Management Questions? Please contact Michael Hackmer, Found, Social Web Tactics, at: 703-362-1586. Email: michaelhackmer@socialwebtactics.com

Use the power of social media to promote your business & yourself! Presented to Greater Merrifield Business Association (GMBA).

Social Media Revolution - Creating value for your B2B business in the Adhesive and Sealant Industry. A presentation by Ira Kaufman and Patsy Stewart with Entwine Inc., at the 2010 ASC Spring Conference.

Social Media Revolution - Creating value for your B2B business in the Adhesive and Sealant Industry. A presentation by Entwine Inc at the 2010 ASC Conference

Social media is changing how people interact with each other and do business. It allows for broadcast messages to become interactive dialogues. While using social media is inevitable, businesses must decide how effectively to engage with customers on these new channels. An integrated social media strategy can generate revenue, promote products, improve customer service, and foster innovation if businesses listen to customers, consistently engage across multiple platforms, and address any crises rapidly. The most engaged brands on social media saw 18% revenue growth compared to a 6% loss for the least engaged brands.

The document provides strategies for unlocking the real value of social media and connected customers. It discusses that social media tools are not business strategies on their own. It then outlines 5 tangible strategies: [1] Listen to online conversations; [2] Talk and provide valuable content; [3] Support customers through social media customer service; [4] Energize brand advocates; and [5] Embrace customer feedback to improve products. The presentation aims to show how these strategies can help businesses move from just acquiring fans to achieving real business goals through an engaged social community.

A deck we presented for a group of fine artists to help them market themselves on digital platforms including Instagram, Pinterest, Facebook, Linkedin and YouTube. Includes best practices on increasing audience development, ROI, SEO, Likes, Followers, Engagement, Video best practices, AdWords and more!