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Digital Media
Marketing
StickyGarlic Communications is a new age brand consultancy firm
specializing in digital media marketing. We help analyse our clients’
existing digital marketing campaigns and offer strategic consulting
services to help them frame their digital marketing strategy.
Our endeavour is to bring forth clutter breaking communication
strategies, designs and lateral thinking to ensure a deeper and sustainable
impact of your marketing campaigns and efforts.
About Us
Value Proposition
Understand your
business thoroughly
Understand your
current and
potential customer
profile, business
environment along
with opportunities
and threats
Understand your
business objectives
and goals
Insight driven
communication
Key Benefits
StickyGarlic
Communications
Create
Engagement
Generate
Response
Create Results
Create
Transactions
Create Equity
Build
Communities
Build Brand
Advocates
Create
Leverage
Brand Side Business Side

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Building a digital media plan
Building a digital media planBuilding a digital media plan
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The document provides guidance on creating an effective social media plan in 7 steps: 1) Pre-planning to understand audiences, 2) Listening to existing conversations, 3) Creating audience profiles, 4) Identifying where audiences engage online, 5) Setting goals for engagement and measurement, 6) Joining conversations, and 7) Measuring return on investment or key performance indicators. It emphasizes the importance of understanding audiences, engaging where they are online, and measuring the results of social media strategies.

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As experts in K-20 education and workforce training thought leadership, our team can effectively help you communicate and execute your organizational vision. By engaging in our holistic “Customer Journey” approach we help you connect with the right target audience making every word and every moment count. We connect the dots from messaging to sales and operations by drawing upon current domain expertise and industry experience while leveraging our well-established industry relationships. We are experts in organizational growth strategies, audience communications, media production, and networking. We remove artificial barriers to provide integrated strategies and support that positively impact end-to-end product lifecycles in K-20 education and workforce and education technology.

Services Provided
• regular updates and engagement on all the relevant social media
platforms.
• designing and execution of Facebook , YouTube and LinkedIn
advertisements.
• designing and execution of social media driven campaigns.
• designing user friendly applications for facebook, and all the leading
mobile platforms including IOS, Android, Blackberry and Windows.
• online reputation management.
• website development and design.
• we also provide print media artwork solutions.
Website and Application development
We offer custom mobile application development on mobile
operating platforms like iOS, Android, Blackberry and Windows.
Our team of mobile experts deliver Apps that encourage
downloads, offer intuitive user experience and ensure High ROI.
We offer full spectrum of high quality Web design and
development services which help you achieve tangible business
value and remain competitive in today's evolving marketplaces.
Social Media Marketing
Social media is changing our world
The power to
define and control
a brand is shifting
from corporations
and institutions to
individuals and
communities.

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The document proposes a social media marketing campaign to build brand awareness and promote products and services. It recommends targeting specific demographics and analyzing market trends. The campaign would develop presences on Facebook, Twitter, YouTube and modify the website, then evaluate performance using analytics tools over a one-year timeline with a set budget. The goal is to generate traffic, buzz, and SEO benefits by influencing acceptance of offerings.

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Topco Zam Zam 916 Jewellery is a venture of leading business group (TOPCO ZAM ZAM) in the jewellery business, whose excellence in this trade is well known. Our mission is to provide quality products to our customers and give them the best value for their money through fair and honest business deals. Customers feel that they have stepped into a jewel palace in our extensive, attractive showroom, with the mind blowing settings of the exquisite jewels showcased.

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Social media influences people
Top Social media tools
• social networks
• news & bookmarking
• blogs
• micro blogging
• video sharing
• photo sharing
• wikis
• fastest growing social network in India
and the world with over 800 million
users.
• powerful tools to engage and understand
your audience:
 brand pages
 custom applications
 targeted advertising
 audience insights/metrics
 opinion polls
 hold contests and giveaways
 drive campaigns
Facebook
• share timely information.
• promote useful content including resources, contests,
deals, etc.
• personify your brand.
• connect with your customers and develop leads.
• build credibility and influence.
• listen to consumer buzz.
• research competitors.
• reach out to individual customers.

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This document outlines an agenda for a workshop on using social media for non-governmental organizations (NGOs). It discusses how communication has evolved over time, the differences between traditional and social media marketing, popular social media platforms, and statistics on social media usage in India. The document then provides guidance on how NGOs can use social media to build their brand and raise awareness, funds and support by creating social media profiles, sharing content regularly and engaging with audiences. Case studies are also presented to illustrate effective social media strategies.

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Linked In – Professional Social Network
• contains profiles of Fortune 500 executives and
leading entrepreneurs
 LinkedIn has 29% more six-figure earners
than the average website.
 The 35-to-49-year-old demographic uses
LinkedIn, 19% more than the average website.
• On LinkedIn you can:
 increase your number of leads.
 increase the lead quality.
 branding and positioning your Company.
 capturing your target audience in a group for
marketing or market research purposes.
Blogs
• engage in dialogue with your
customers.
• improve your search engine
visibility.
• promote product launches and
events.
• gain expert status by providing
useful tips.
Photo Sharing
• detail the launch of a new product,
from initial sketches to the launch
party.
• promote special events, charitable
campaigns, and awards ceremonies.
• provide an inside look at your
organization, making it appear
glamorous, busy, fun, or innovative.
Video Sharing
• upload videos and share them with
people.
• videos can be a place to showcase your
leadership in a field, and spread
customer testimonials.
• helps you gain exposure and direct
traffic back to your website.

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Our Approach
Assess
Opportunities
Define Target
Audience
Understand
target audience
(better)
Build Social
Infrastructure
(Identify
channels)
Deploy and
engage
A few case studies of our
work
Case Study 1: Brand identity and social media Travel cakes
Objective: When Travel cakes decided to start providing alternative travel solutions to
Northeast India, they needed to create a brand identity and increase brand
awareness on the social media platform which is a reflection of the concept of
Alternative Tourism. It was critical to leave a deep impression in the minds of the
niche target audience.
Solution: We created the identity with an empty road in the midst of huge mountains,
using the tree and the road to depict T and C of the word Travel Cakes. It was an
apt representation of the concept of Alternative Tourism. We also indulged into
active engagement on social networks such as facebook, twitter, pinterest and
tumblr via the use of tailored content, conversations, informative blogs etc. The
core idea was to promote different aspects of the region such as culture, tradition,
flaura and fauna etc and also cultivate the ideology of alternative tourism.
Result: The brand identity has been highly appreciated by the customers and in less
than 6 months raised inquisitiveness about the brand and its services. We are also
able to generate hot leads via social media and increased engagement and higher
levels of search engine visibility.
Brand Identity
Travel Cakes

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Achieved engagement percentages over 12%
Engagement Percentage
Generating leads via Twitter
conversations
Pinboards for TravelCakes
• Blog for TravelCakes

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Case Study 2: Social media for Kart and Kriss
Objective: Kart and Kriss is a fashion label from the house of Vintage
Clothing Works. They wanted to increase their brand awareness and
visibility on the social media platforms and also generate sales
enquiries through engagement.
Solution: We started their brand page on facebook and twitter to connect
with the existing and potential Target Audience. We tailored engaging
content and introduced fun-filled contests to create substantial buzz
about the brand. The essence of communication is to promote the
culture of bold and progressive clothing which connects the brands’
youth target market.
Results: The content and the contests garnered phenomenal response
which eventually resulted in a radical increase of facebook fan base of
4500 in just the span of a month. Also, we were able to generate
multiple leads and sales enquiries.
Reached a fan base of 4500 fans within a month
Engaging Contests
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Engagement Percentage
Achieved engagement percentages over 14%
Generating sales enquiries
Portfolio
Corporate Branding and
logo designing
Social Media
Print Media Artwork
Bangalore’s largest
music store
Fashion label from
the house of Vintage
Clothing Works
Alternative Travel
solutions provider
for North East India
South East Asian
cuisine specialty
restaurant
Digital Media Study
Contact Details
 Sizzil Islam Choudhury
Email id: sizzil@stickygarlic.com
Phone number: 9986642225
 Aritra Chatterjee
Email id: aritra@stickygarlic.com
Phone number: 9886208597
Website: http://www.stickygarlic.com/

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StickyGarlic Communications' Brochure

  • 2. StickyGarlic Communications is a new age brand consultancy firm specializing in digital media marketing. We help analyse our clients’ existing digital marketing campaigns and offer strategic consulting services to help them frame their digital marketing strategy. Our endeavour is to bring forth clutter breaking communication strategies, designs and lateral thinking to ensure a deeper and sustainable impact of your marketing campaigns and efforts. About Us
  • 3. Value Proposition Understand your business thoroughly Understand your current and potential customer profile, business environment along with opportunities and threats Understand your business objectives and goals Insight driven communication
  • 4. Key Benefits StickyGarlic Communications Create Engagement Generate Response Create Results Create Transactions Create Equity Build Communities Build Brand Advocates Create Leverage Brand Side Business Side
  • 5. Services Provided • regular updates and engagement on all the relevant social media platforms. • designing and execution of Facebook , YouTube and LinkedIn advertisements. • designing and execution of social media driven campaigns. • designing user friendly applications for facebook, and all the leading mobile platforms including IOS, Android, Blackberry and Windows. • online reputation management. • website development and design. • we also provide print media artwork solutions.
  • 6. Website and Application development We offer custom mobile application development on mobile operating platforms like iOS, Android, Blackberry and Windows. Our team of mobile experts deliver Apps that encourage downloads, offer intuitive user experience and ensure High ROI. We offer full spectrum of high quality Web design and development services which help you achieve tangible business value and remain competitive in today's evolving marketplaces.
  • 8. Social media is changing our world The power to define and control a brand is shifting from corporations and institutions to individuals and communities.
  • 10. Top Social media tools • social networks • news & bookmarking • blogs • micro blogging • video sharing • photo sharing • wikis
  • 11. • fastest growing social network in India and the world with over 800 million users. • powerful tools to engage and understand your audience:  brand pages  custom applications  targeted advertising  audience insights/metrics  opinion polls  hold contests and giveaways  drive campaigns Facebook
  • 12. • share timely information. • promote useful content including resources, contests, deals, etc. • personify your brand. • connect with your customers and develop leads. • build credibility and influence. • listen to consumer buzz. • research competitors. • reach out to individual customers.
  • 13. Linked In – Professional Social Network • contains profiles of Fortune 500 executives and leading entrepreneurs  LinkedIn has 29% more six-figure earners than the average website.  The 35-to-49-year-old demographic uses LinkedIn, 19% more than the average website. • On LinkedIn you can:  increase your number of leads.  increase the lead quality.  branding and positioning your Company.  capturing your target audience in a group for marketing or market research purposes.
  • 14. Blogs • engage in dialogue with your customers. • improve your search engine visibility. • promote product launches and events. • gain expert status by providing useful tips.
  • 15. Photo Sharing • detail the launch of a new product, from initial sketches to the launch party. • promote special events, charitable campaigns, and awards ceremonies. • provide an inside look at your organization, making it appear glamorous, busy, fun, or innovative.
  • 16. Video Sharing • upload videos and share them with people. • videos can be a place to showcase your leadership in a field, and spread customer testimonials. • helps you gain exposure and direct traffic back to your website.
  • 17. Our Approach Assess Opportunities Define Target Audience Understand target audience (better) Build Social Infrastructure (Identify channels) Deploy and engage
  • 18. A few case studies of our work
  • 19. Case Study 1: Brand identity and social media Travel cakes Objective: When Travel cakes decided to start providing alternative travel solutions to Northeast India, they needed to create a brand identity and increase brand awareness on the social media platform which is a reflection of the concept of Alternative Tourism. It was critical to leave a deep impression in the minds of the niche target audience. Solution: We created the identity with an empty road in the midst of huge mountains, using the tree and the road to depict T and C of the word Travel Cakes. It was an apt representation of the concept of Alternative Tourism. We also indulged into active engagement on social networks such as facebook, twitter, pinterest and tumblr via the use of tailored content, conversations, informative blogs etc. The core idea was to promote different aspects of the region such as culture, tradition, flaura and fauna etc and also cultivate the ideology of alternative tourism. Result: The brand identity has been highly appreciated by the customers and in less than 6 months raised inquisitiveness about the brand and its services. We are also able to generate hot leads via social media and increased engagement and higher levels of search engine visibility. Brand Identity
  • 21. Achieved engagement percentages over 12% Engagement Percentage
  • 22. Generating leads via Twitter conversations
  • 24. • Blog for TravelCakes
  • 25. Case Study 2: Social media for Kart and Kriss Objective: Kart and Kriss is a fashion label from the house of Vintage Clothing Works. They wanted to increase their brand awareness and visibility on the social media platforms and also generate sales enquiries through engagement. Solution: We started their brand page on facebook and twitter to connect with the existing and potential Target Audience. We tailored engaging content and introduced fun-filled contests to create substantial buzz about the brand. The essence of communication is to promote the culture of bold and progressive clothing which connects the brands’ youth target market. Results: The content and the contests garnered phenomenal response which eventually resulted in a radical increase of facebook fan base of 4500 in just the span of a month. Also, we were able to generate multiple leads and sales enquiries.
  • 26. Reached a fan base of 4500 fans within a month
  • 31. Portfolio Corporate Branding and logo designing Social Media Print Media Artwork Bangalore’s largest music store Fashion label from the house of Vintage Clothing Works Alternative Travel solutions provider for North East India South East Asian cuisine specialty restaurant Digital Media Study
  • 32. Contact Details  Sizzil Islam Choudhury Email id: sizzil@stickygarlic.com Phone number: 9986642225  Aritra Chatterjee Email id: aritra@stickygarlic.com Phone number: 9886208597 Website: http://www.stickygarlic.com/