Kristian Snow's inital analysis report of IZEA. From this research, Kristian can develop conclusions, fake personal bios, and actionable plans to improve the company. This was a college assignment, Kristian does not have an affiliation with the company.
In the latest Wall Street Journal webinar presented by Ogilvy's Social@Ogilvy team, Thomas Crampton, Brian Giesen, and John Stauffer give an in depth look at the newest social trend - Facebook Commerce - and how it can play an integral part in any business strategy.
This document outlines a social media marketing strategy for generating car sales leads. It proposes regularly posting engaging content on Facebook, Twitter, and Instagram to grow followers and drive awareness of the dealership. An important part of the strategy is identifying people online who are actively looking to purchase a car and targeting them with customized content. Any leads generated through social media interactions would be immediately sent to the sales team to convert into sales. Pricing options are provided to manage one, two, or all three social media platforms on behalf of the dealership.
Thank you to Avila Country Club for inviting SMITH Advertising and Marni Blythe to address the Avila Professionals Alliance. This presentation includes both theory and practical knowledge on how to incorporate social media into your overall marketing plans.
Over 150 predictions from the Content Marketing Institute on what will hold true for social media and content marketing in 2012. Includes expert predictions from over 75 marketing experts.
The document discusses how leading sales professionals are using LinkedIn for social selling. It provides an overview of how social selling has become essential for B2B sales due to buyers doing more research online and only engaging with salespeople who can provide additional value. It then discusses how sales professionals are using LinkedIn specifically to conduct social selling through building professional brands, finding the right prospects, engaging with relevant content, and building strong relationships. It also provides tips on how to use LinkedIn Sales Navigator to improve performance on these key pillars of social selling and increase one's Social Selling Index score.
In the latest Wall Street Journal webinar presented by Ogilvy's Social@Ogilvy team, Thomas Crampton, Brian Giesen, and John Stauffer give an in depth look at the newest social trend - Facebook Commerce - and how it can play an integral part in any business strategy.
This document outlines a social media marketing strategy for generating car sales leads. It proposes regularly posting engaging content on Facebook, Twitter, and Instagram to grow followers and drive awareness of the dealership. An important part of the strategy is identifying people online who are actively looking to purchase a car and targeting them with customized content. Any leads generated through social media interactions would be immediately sent to the sales team to convert into sales. Pricing options are provided to manage one, two, or all three social media platforms on behalf of the dealership.
Thank you to Avila Country Club for inviting SMITH Advertising and Marni Blythe to address the Avila Professionals Alliance. This presentation includes both theory and practical knowledge on how to incorporate social media into your overall marketing plans.
This document provides information on several talks occurring at SXSW 2015 from March 13-15 in Austin, Texas. Talks include:
1) "How to Build a Following Around Your Idea" on identifying ideas that set you apart and promoting them successfully.
2) "Curious Bridges: How Designers Grow the Future" on design's influence with Paola Antonelli from MoMA.
3) "Defining the Next Generation Retail Experience" on innovating the retail experience with CEOs from Sephora, Stitch Fix, and Rent the Runway.
This slideshare highlights 40 mini case studies of businesses in Singapore that have stood out by implementing creative social media marketing campaigns.
The latest statistics say that 92% of consumers trust recommendations from friends and family over branded messages. In this word-of-mouth economy, how can marketers be effective? Luckily, using social content in such a way that it encourages persuasive consumer conversation can drive serious tangible results. Leveraging the social conversation has proven to be more powerful than traditional advertising because of the way it spurs and mimics word-of-mouth recommendations and earns the trust of customers. If your brand is used to shouting its message on every social channel and wary of joining the digital customer exchange, this webinar is for you.
Learn from our panel of experts in the field:
-How to activate and participate in conversations that can drive everything from brand interest to traffic to transaction to loyalty.
-How to leverage social conversation in an organic, creative, and brand-authentic way.
-How to integrate audience-driven social content across other areas of marketing.
-Inspiration for your own social content that can energize your following for greater buzz.
We hear 'mobile first' the whole time. But what does that actually mean? What are the opportunities for brands to be on mobile? How can they master eCommerce? Or excel at delivering great customer experiences?
Find the answers and more hot topics on mobile in our webinar this week.
We will look at:
- Consumer behavior shift
- The current app landscape
- Insights and analytics on global mobile usage
- Apps vs. Chatbots
SMITH had the pleasure of hosting a Social Media & Digital Marketing seminar in Raleigh. We covered the top 10 digital trends business owners need to be aware of.
Marketing Strategies of Dating Apps in IndiaTejas Jadhav
This document is a project report submitted by Tejas Jadhav to SIMSREE about the marketing and promotional strategies of the matchmaking app Truly Madly. It begins with an acknowledgment and introduction section. The main body of the report discusses the scenario of dating apps in India, how Truly Madly has modified its approach to suit Indian culture, its future potential, and a comparison to global dating apps like Tinder. It then examines Truly Madly's positioning strategy, marketing initiatives, and below-the-line campaigns. Finally, it analyzes Truly Madly's revenue sources such as banner ads and B2B tie-ups.
Facebook Customer Support - Case Study AT&TFuturebiz
AT&T created a Facebook page to directly communicate with customers and build relationships. They formed a digital council including marketing, customer service, and other departments to collaborate on the Facebook strategy. AT&T uses the page to engage customers, discuss products, and provide fast customer service. By actively engaging and listening to customers, AT&T has improved brand perception and seen increased sales and positive returns on their Facebook investments.
This document discusses how social media can help B2B companies reach more customers online. It notes that over 90% of B2B purchases now have some online component, so companies need more than basic brochure websites. Social media allows for "pull marketing" where customers control when they engage, as opposed to traditional "push marketing". The document provides an overview of social media platforms like LinkedIn, Facebook, and Twitter that B2B companies can use to drive traffic, build relationships, and learn from customers. It stresses developing a social media strategy with measurable goals.
After intensive research and interviews with countless digital innovators, NewsCred has developed a list of the 50 most influential content marketers. Some are tried and true, others are up and coming. Take a look! http://blog.newscred.com/article/ada52b6393aa8023a64fd9ce194da81f/50-most-influential-content-marketers-on-slideshare
This document provides an overview of key updates and events across major social media platforms. It discusses Facebook launching a new cryptocurrency called Libra and the subsidiary Calibra to manage it. It also summarizes crackdowns on inauthentic influencer content and increased brand safety considerations. Additionally, it outlines the rise of immersive brand integrations within gaming and highlights platform updates from Facebook, Instagram, YouTube, Twitter, LinkedIn and Snapchat focused on new features, monetization options, and algorithm changes.
This document outlines 10 marketing trends predicted for 2016:
1. Facebook Live will allow live streaming of video and notifications of live streams.
2. Intentional "rabbit holes" using services like Apture can improve user experience on websites.
3. Payment tracking apps like Venmo will allow marketers to understand consumer spending habits.
4. Drone advertising, while still in early stages, has potential uses like delivering packages and banner ads.
5. New content strategies include long-tail keywords, mobile optimization, and bite-sized content.
6. 70% of millennials will spend more on brands that support causes, showing social responsibility is important.
7. Artificial intelligence like virtual secretaries
This document provides an overview of issues facing youth today based on research from The People, a youth culture consultancy. It discusses how young people are no longer defined by demographics alone and expect brands to take meaningful action on social and environmental issues. Young consumers see themselves as new shareholders who influence brands and demand experiences on their own terms. The document also explores economic challenges faced by youth and their focus on experiences over possessions due to financial circumstances.
20 Amazing Examples of Content-First Startups (the Content Inc. Model)Joe Pulizzi
Is there a better way to launch and grow a business? Joe Pulizzi believes the answer is yes. This presentation features 20 different examples of how entrepreneurs built remarkable businesses by first developing a loyal audience, and then launching products or services second.
The proposed solution is a loyalty program called Amway Center Prime that uses a points and tier-based system. The program aims to increase revenue, obtain customer data, and improve communication between the venue and customers. Statistics show loyalty programs can boost profits per customer by 85% with only a 7% increase in loyalty. The program will reward members for attending events and offer specialized events exclusively for higher tiers.
Key differentiating characteristics of the offering jgj, inc. hasRIYAN43
JGJ Inc. has created a line of 5 robotic products for upper middle class consumers, including a vacuum/mop, self-driving lawn mower, pet feeder, home security system, and personal assistant. All products connect to the personal assistant, allowing consumers to control devices with voice commands. The company believes these products will save customers 3.5 hours per day and increase demand as consumers realize the time savings outweigh costs. However, the COVID-19 pandemic has disrupted many business plans and income is projected to decrease in 2020 before rebounding in 2021.
Forrester interactive marketing_forecast_2011_to_2016Sumit Roy
By 2016, advertisers will spend $77 billion on interactive marketing, reaching 35% of all advertising spend. Search marketing will continue to be the largest segment but lose share as budgets move to mobile, social, and display. Display advertising will rally significantly, growing to $27.6 billion as tools improve targeting and marketers shift budgets from search. Mobile marketing will overtake email and social this year, growing to $8.2 billion by 2016 as smartphone adoption increases rapidly.
Cover Sheet
Name of Students in Group
1. Yuanhan Cheng
2. Yunzhi Feng
3. Ruikun Ma
Name of Company (Ticker): Match Group (MTCH)
Current Stock Price:
Estimated VPS
Recommendation:
P=80.1
V=111.4
Buy
Date: May 5, 2020
Name of Comparable (Ticker): Spark Networks (LOV)
1. Industry & Strategy Analysis
1.1 Industry Overview
The current dating services market is segmented into three sub-sectors, matchmaking, online dating and casual dating. Matchmaking serves the purpose for life partners who are willing to enter into a long-term committed relationship by mathematical algorithms. Online dating offers a platform where members can chat, flirt or fall in love which focused on casual contacting among the members. Users normally carry out the search by their own by applying search filters based on criteria such as age or other attributes. Casual dating establishes sexually oriented contacts which clearly focus on non-committal erotic adventures. Match Group falls in the subsectors of primarily Matchmaking and also Online dating.
Growth potential, especially in the U.S. The global revenue in the Dating Services market amounts to US$5.7 billion in 2019. Most of the revenue is generated in the Matchmaking category. When comparing figures globally, it can be noted that most of the revenue is generated in the U.S. with US$1.8 billion in 2019, followed by Europe, which had a revenue of US$1.1 billion in 2019. Revenues in China are the smallest in this comparison with US$1.1 billion in 2019.
Source: Statista
New initiatives and cooperation bringing in more opportunities In the future, dating apps with new concepts will be established, such as Whispar, where users can create an audio-profile. Many different algorithms are being developed to find the most compatible matches. For example, Tinder cooperates with Spotify to match potential partners based on their taste in music. New algorithms and AI-powered solutions like AIMM, Bernie or betterhalf will also boost new developments. Furthermore, we expect Dating Services to converge with social networks. Dating portals will focus less on the search for a partner for life and will rather place more emphasis on meeting new people instead (like Badoo). Also, social media platforms like Facebook are already rolling out their own dating features, boasting advantages many other providers don't have more than 2 billion active users.
Unsettled competition landscape The dating industry is competitive and has no single, dominant brand globally. Although Match is undoubtedly the largest public company in the sector, the apps in Match’s portfolio, Tinder, PlentyOfFish, OkCupid, and match.com, still compete with a large number of other matchmaking apps. Tinder is currently Top 3 in the U.S. market and the rank of top dating apps are still changing, making opportunities for every market player. Many social media platforms are gradually entering the matchmaking industry as well.
Source: Statista
1.2 C.
This document provides a marketing plan for the InstaPot cooker created by Double Insight. It discusses how the founder grew the company through social media without a marketing budget. Key points include how the InstaPot found success through innovative social media relationships and analyzing customer wants. It also summarizes Facebook's tools for social media marketing campaigns and discusses challenges like creating authentic connections and developing a content strategy.
This document discusses Amazon's affiliate marketing strategy in India. It provides an overview of Amazon's affiliate program and how it works, noting that affiliates place banners or links on their websites that redirect visitors to Amazon's website. If a consumer makes a purchase after clicking through from an affiliate's link, the affiliate receives a commission. The document then reviews the evolution of affiliate marketing and different affiliate marketing methods companies can use, such as pay per click, email marketing, social media, and website content. It also discusses various compensation models like pay per sale, cost per action, and cost per lead.
This document discusses how businesses can leverage cause-related marketing and advertising to benefit communities and non-profits. It notes that while individuals donate far more to charity than corporations, businesses spend huge amounts on advertising each year. The WeThinkItMatters platform aims to direct a portion of advertising spending to charities by allowing consumers to vote on which causes receive funding from campaign sponsors. This integrated approach provides benefits to businesses, non-profits, individuals, and communities.
This report discusses trends in the internet sector and provides recommendations on internet stocks. It finds that the largest internet platforms like Alphabet and Facebook are gaining share of the digital advertising market. It also notes that companies providing value-added services to small and medium businesses are seeing growth. Finally, it discusses trends in ecommerce, with Amazon and Alibaba expected to maintain dominant positions, and in online video, where original content is driving platform differentiation.
The Rocky Relationship Between Facebook & General MotorsStacey Troup
This document discusses General Motors' failed $10 million social media marketing campaign on Facebook in 2012 prior to Facebook's IPO. It summarizes how GM pulled its ads due to a lack of control and tracking of ad performance. While this hurt Facebook initially, it responded by developing new tools to help advertisers track metrics like conversion rates and target audiences. The document also provides statistics on Facebook's ad revenues and conversion rates compared to other platforms like Google and Amazon. It discusses how Facebook continues improving its targeting, measurement and training tools to help advertisers optimize their campaigns and ROI.
Gafanomics - The Quarterly - Episode 2 (Q2FY19)Fabernovel
Financial analysis of some of the most disruptive Tech companies in the world. This document aims to provide you with some major insights concerning the financial markets and the most disruptive innovations for the second quarter of the financial year 2019.
This document brings together a set of latest data points and publicly available information relevant for Digital Customer Experience Industry. We are very excited to share this content and believe that readers will benefit from this periodic publication immensely.
Business Plan - Long Version - JobSerf - Job Board 2010Chief Innovation
JobSerf is a service that finds and applies to jobs online on behalf of job seekers. It uses an offshore team to search for relevant jobs and apply to them using the job seeker's resume and cover letter, making it appear the seeker applied directly. The company aims to capitalize on the large market of job seekers by offering an automated service to reduce the time-consuming task of online job searching. It currently has no major competitors and is looking to raise funds to support marketing, software development, and growth. Projections estimate growing revenue and team size over five years as the business expands globally.
523 Business Plan Example - Long Version - JobSerfChief Innovation
Was on my other SlideShare site, but wanted to put it here so people could see an example of a detailed business plan. Some people will say you don't need this, but most investors will not. Mostly just want to show the structure, flow and sections. In the end, we never did a raise on this, but had 2 rounds earlier without it. Took a LONG time to do. Thanks Darvin.
1
Land and Nature Jerky Analysis
Student’s Name
Instructors Name
Course
Date
Land and Nature Jerky Analysis
1. Trade promotion in 2018
The ratio of revenue to cost=$1304,265$280487
=5:1
Consumer Promotion in 2018
The ratio of revenue to cost =$1340104
=4:1
Based on the ratio of trade promotion and consumer promotion in 2018, the data depicts that the trade promotion is more profitable than the consumer promotion under the industry average. On the data provided in the computation, the ratio of the revenue to cost on the trade promotion is 5:1 showing that the revenue earned per the cost incurred in the promotion is higher; hence the profitability of the organization Is earned. On the other hand, the ratio in 2018 on the consumer promotion on revenue to cost ratio is 4:1 showing that more revenue is earned per cost of the promotion. The trade promotion earns more revenues than the consumer promotion in comparing the promotions. According to the industry averages, the more the company attempt to create awareness of the products to consumers, the more it is likely to make more revenues in trade promotion than in consumer promotion.
The increase in the consumer and trade promotions, respectively, could result in more profits that would necessitate the company to save more from paid and owned media budget to promotions in 2018. The company's intention to invest more in consumer promotion than trade promotion would raise its profitability; hence, it is necessary to have the industry averages to determine the best strategy to apply. Land and Nature should invest more in the trade promotion as anticipated in the 2018 computation of ratio, and the company has higher chances of incurring more revenues. The trade promotion aims to push the marketing communication to motivate the retailers and maintain distribution relationships and loyalty to maintain the supplier relationship. The marketing expenses incurred on the trade promotion are less than consumer promotion in consideration of the industry averages hence a company that attempts to use the trade promotion has higher chances of earning more revenues.
2. Return on marketing investment
Return on marketing investment on trade promotion
In 2018
ROMI= (Incremental gross profit earned-cost of marketing investment))
ROMI= ($1304,265-$280,487)($280487)
=3.65
In 2019
ROMI= ($1368495-$294300)
=3.65
Return on marketing investment on consumer promotion
ROMI= (Incremental gross profit earned-cost of marketing investment))
In 2018
ROMI= ($1340104-$367152) ($367152)
= 2.65
In 2019
ROMI = ($1406710-$385400)
= 2.65
3. Trade Promotion Results
The return on marketing investment on trade promotion is 2.65 in 2018 and 2019. The strategies used by the land and Nature investment include using value-added bonuses. The bonuses provided o the traders enhance ...
- LinkedIn is rated a BUY with a 5-year target price of US$638. Talent Solutions and Sales Navigator are major growth drivers.
- Talent Solutions is LinkedIn's largest revenue source with potential to grow as market penetration is only 6%. Sales Navigator addresses a $4 billion market.
- Premium Subscriptions, Marketing Solutions, and the Asian market will contribute to continued high growth rates in revenue and EPS over the next 5 years. However, increased competition and economic slowdowns pose risks.
Competing in Economic Development? Use BenchmarkingAtlas Integrated
As economic developers, each one of us is interested in what our peers are doing. The most admired EDOs always seem to be doing things a little bit differently, a little bit better. During this webinar, we will show you how certain communities are taking the time to find new, meaningful ways to measure their impact, adjust their tactics, and play on an entirely different level. Find out who the highest performing economic development organizations in the country are and what they are doing to stay on top.
Required MaterialHalkos, E. (2016). Employee discount and pu.docxaudeleypearl
Required Material
Halkos, E. (2016). Employee discount and purchase programs—A smart employee benefits strategy. Corporate Wellness Magazine.com. Retrieved from https://www.purchasingpower.com/about/news/employee-discount-and-purchase-programs-smart-employee-benefits-strategy
Sanicola, L. (2011). Employee Benefits Basics, pp. 31-53. Scottsdale: WorldatWork Press. Retrieved from EBSCO eBook Collection in the Trident Online Library.
Wu, E. C. (2012). Three tips on evaluating employee benefit communications. Benefits Magazine, 49(9), 36-39. Retrieved from the Trident Online Library.
Optional Material
OWLPurdue. (2012, May 9). Purdue Owl: APA formatting: The basics [Video file]. Retrieved from https://www.youtube.com/watch?v=pdAfIqRt60c&list=PL8F43A67F38DE3D5D
Ludlow, A., & Farrell, A. (2010). Making total rewards work. Strategic HR Review, 9(6), 49-50. Retrieved from the Trident Online Library.
The Makey Case
M. K. Makey is a privately held outdoor apparel specialty catalog and retail store founded in 1910 by Michael Kenneth Makey, an outdoor enthusiast and entrepreneur. Makey sold his first 100 pairs of flannel-lined work pants by mail order with a 100 percent satisfaction guarantee. When 90 pairs were returned defective, he kept his promise and made the refunds. Makey borrowed $300 from his sister to perfect the design and went on to become a clothing consultant for the military during World War II, and the president and founder of a retail giant.
Makey, Inc.’s library includes about 10 specialty catalogs offering products in categories such as children’s clothing, fly-fishing, outerwear, sportswear, housewares, footwear, camping and hiking gear, and the lined work pants upon which the company was built. Makey also operates about a dozen retail stores and some 15 factory outlets throughout the United States. In addition, it sells online through English- and Japanese-language websites.
Makey’s annual sales grew from $620 million in 1990 to $2.9 billion in 2014. In 2015, Makey paid a 10 percent company-wide bonus.
More than 17,000 people worked for the company during the 2014 holiday season, and in 2014 the company reported 80 percent of sales coming from Internet and catalog sales. The company continues to evolve into a multi-channel sales giant through mail order, telephone, Internet, and in-store sales.
The Brand
K. Makey, Inc. has always been a marketing professionals’ dream of turning a brand into an institution. Strategists, marketing specialists, and other business professionals (including the competition) have tried to duplicate the company’s achievements with varying degrees of success. A brand is built on perceptions about quality, service, and status created by using a particular product or working with a specific company. A brand can be built using marketing techniques such as visual imagery, wording that identifies what the organization does, and advertising campaigns targeted to a desired demographic. Strong brand identity can bu ...
The document discusses Magnito Digital, a digital marketing agency in Bangladesh. It provides an overview of Magnito Digital, noting that it was founded in 2013 and has grown rapidly, now serving over 40 clients locally and globally. The document outlines Magnito Digital's organizational structure and departments. It also lists some of Magnito Digital's unique selling points, such as its winning team, proprietary dashboard, and meaningful partnerships.
This document discusses an advertising product called "Earn Cash Yearly" or "Make Money With Google" that claims to teach a secret method for making money using Google Adsense and Clickbank. The reviewer critiques the sales page, noting that Adsense and Clickbank are not unique or secret platforms. The reviewer is skeptical of claims that one can set everything up in a day and begin making thousands, as the process typically requires more time and effort. The reviewer does not recommend or affiliate with this product.
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IZEA Company Research
1. INITIAL COMPANY RESEARCH of IZEA
Worldwide, Inc.
By Kristian Snow
Date: June 7, 2019
COMPANY INFO
The idea for IZEA began in 2004 with Ted Murphy. He observed a growing
marketplace for advertisers to bid native promotion deals with bloggers &
influencers. Through lots of manual research and bidding, he learned how this
emerging market worked and saw a need for a better infrastructure. IZEA began
with Ted’s startup known as PayPerPost. Payperpost was a platform for bloggers to
get paid for advertising products online. It faced heavy criticism from people who
questioned the morality of bloggers being paid to push products & services. As IZEA
describes it, “some were particularly concerned that this new sponsorship model
would dilute the Internet with inauthentic content” (IZEA, 2019c).
Although the concept did not catch on immediately, IZEA acted as an industry
leader in this new platform for ad marketing. After seeking to build a better brand
name and realizing the potential for a global marketplace, Ted then changed the
name of the company from PayPerPost to IZEA Worldwide, Inc. They revamped
their online marketing platform and gave it a new name: IZEAx. It is an online service
where brands, businesses & influencers can all find each other to share their needs,
negotiate bids, and check up on the progress. Early this year of 2019, they launched
IZEAx 3.0 to introduce a slate of new features, once again establishing themselves
as industry leaders for this niche.
IZEA has been in business for 13 years and currently has over 100 employees and
more than 800,000 registered users. (IZEA, 2019e) According to Yahoo Finance, the
company has been losing value since it went public in 2011. In its first year, it hit a
peak of $2600 per stock before plummeting to a mere $5 the next year. It has since
slowly declined to be worth between $0.50-$1 today (Yahoo Finance, 2019).
Investors continue to purchase stock and invest in the company in exchange for
services (IZEA, 2019e).
2. FINANCIAL POSITION:
• Year over Year: The stock price has dropped 59.46% in the last year of 2019, and
94.22% over the past 5 years (Yahoo Finance, 2019).
• Market Index Comparison: In comparison with the NASDAQ industrial average
for 5 years, IZEA in 2019 is below the average growth rate by 169.21%. While the
DOW has been steadily climbing, IZEA has been steadily dropping. (Yahoo
Finance, 2019)
• Net Income for 2019: -$5,718.407 USD (Yahoo Finance, 2019)
• Net Profit Margin for 2019: -28.45% (Yahoo Finance, 2019)
• Debt to Assets Ratio for 2019: 1.63 (Yahoo Finance, 2019)
BUSINESS LINES OF IZEA
Service line A: IZEAx Discovery (Online Research Tool)
Example of Service line A: IZEAx Discovery is a search tool for brand agencies to
find influencers and creators online. For a monthly subscription fee, the service
shares info about an influencer’s engagement rate, number of followers and
identifying keywords to name a few. Once the connection has been made, brand
agencies can use IZEAx Unity Suite to run their campaigns. (IZEA, 2019b)
Service line B: IZEAx Unity Suite (Online Marketing Tool)
Example of Service line B: IZEAx Unity Suite was designed to provide branding
agencies all the tools necessary to build a marketing campaign (IZEA, 2019f). It
works alongside IZEAx Discovery to bring in influencers and establish marketing
bids, schedules, and payment plans to name a few. Agencies can then establish
agreements and set promotional bids. These campaigns are integrated for
distribution across multiple social media platforms at once and allows them to halt
publication when adjustments need to be made. Once the campaign is underway,
they can measure the success of their efforts in a metric which brings in information
from all of these sources.
Service line C : Influencers & Creators (Online Marketing)
Example of Service C: IZEA invites anyone to create a free profile with them to
advertise their social media following to branding agencies. These online
influencers will be connected to branding agencies, publishers and others to
receive paid commission for marketing relevant services or products to their
followers (IZEA, 2019d). They are also given the option to create content for these
clients. Not only can they be contacted by these agencies, but they can also seek
out options through searches for bids and making counter offers of their own.
3. TARGET MARKET FOR IZEA
Example of Service line A:
• Geographic: United States, Europe.
• Demographic: Average age of 43.7. Men: 53.6% Women: 46.4%. Occupation:
Marketing. 83.4% White. advertising. Annual income levels between $40,000-
$80,000 USD. College degree in business or communication. Average salary of
$102,064 USD. (Data USA, 2019)
• Psychographic: Marketing & branding employees of high-ranking corporate
businesses. (IZEA, 2019a) Tech savvy, critical thinkers, problem solvers. (Data
USA, 2019)
• Benefits Sought by consumer: More efficient and informed research. Save time
& makes marketing easier.
• Usage Rate of consumer: Seasonal based on the business. During heavy
marketing seasons, it is used weekly. Otherwise it would be used about once a
month.
Example of Service line B:
• Geographic: United States, Europe.
• Demographic: Average age of 43.7. Men: 53.6% Women: 46.4%. Occupation:
Marketing. 83.4% White. advertising. Annual income levels between $40,000-
$80,000 USD. College degree in business or communication. Average salary of
$102,064 USD. (Data USA, 2019)
• Psychographic: Marketing & branding employees of high-ranking corporate
businesses. (IZEA, 2019a) Tech savvy, critical thinkers, problem solvers. (Data
USA, 2019)
• Benefits Sought by consumer: Increased distribution & ROI for marketing
campaigns. Increased workflow efficiency. Increase workload distribution
through commissions. Automation of systems. (IZEA, 2019f)
• Usage Rate of consumer: Seasonal based on the business. During heavy
marketing seasons, it is used daily. Otherwise it would be used for an hour once a
week.
Example of Service line C:
• Geographic: United States, Europe.
• Demographic: Age: 18-30.
• Psychographic: Creative, leader-influencer type. Social media savvy. Heavy
online presence with careers in blogging or creating innovative content.
• Benefits Sought by consumer: Increased Revenue. Access to clients. (IZEA,
2019d)
• Usage Rate of consumer: Weekly or bi-weekly.
DIRECT COMPETITION FOR IZEA
4. Name of Competitor Company 1: Pixlee
Competitor Company 1 Service: Influencer Marketing. (Pixlee, 2019)
Competes with your Service A: IZEAx Discovery
Name of Competitor Company 2: Mavrck
Competitor Company 2 Service: Influencer Marketing Platform. (Mavrck, 2019)
Competes with your Service B: IZEAx Unity Suite
Name of Competitor Company 3: Viral Nation
Competitor Company 3 Service: Influencer Talent Agency. (Viral Nation, 2019)
Competes with your Service C: Influencers & Creators
Ranking based on revenue from May 2019 reports:
Company #1: IZEA Worldwide Inc. - USD 24,438,000 (Zoom Company Information, 2019a)
Company #2: Viral Nation - USD 11,200,000 (Zoom Company Information, 2019d)
Company #3: Pixlee Revenue - USD 7,400,000 (Zoom Company Information, 2019c)
Company #4: Mavrck - USD 6,400,000 (Zoom Company Information, 2019b)
Additional Finding: Each company makes ~$200,000 in revenue per employee.
Mavrck has 32 employees (Zoom Company Information, 2019b). Pixlee has 37
employees (Zoom Company Information, 2019c). Viral Nation has 56 employees
Viral Nation - USD 11,200,000 (Zoom Company Information, 2019d). IZEA has 124
employees (Zoom Company Information, 2019a).
FINDINGS:
5. IZEA Worldwide Inc. started as many tech companies normally do: with a
revolutionary idea which pioneers new ways to network people and automate tasks.
Such companies are prone to collapse from rapid environmental changes, but IZEA has
survived for 13 years and adapted along the way. They were lucky that Ted Murphy’s
idea spawned early enough to establish the company before it became a red ocean.
Even then, since the beginning they have battled with financial debt & social backlash.
Despite these challenges, they are earning twice as much revenue as Viral Nation
(Zoom Company Information, 2019a, 2019d), they have a considerable market base of
+800K registered users, and an impressive and extensive client portfolio (IZEA, 2019a).
So where does this company stand given all these advantages & time? IZEA is a slowly
failing company that has almost all the resources that it’s ever going to get.
It is normal to expect start-ups in the tech world to be in the red, but IZEA is one for
concern. They have been innovating long enough to have merited a breakthrough.
Instead, their stocks are declining at a stable rate with an alarming debt to assets ratio
of 1.63 (Yahoo Finance, 2019). In other words, they cost more than they are worth.
Although revenue is increasing, they still lost 28% of profit this year. When looking at
market share, there are roughly 10.8 million marketers in the US according to DATA USA
(2019). Since many of IZEA’s 800k subscribers are likely comprised of marketing teams
in corporations, we can assume they already own a considerable market share. If we are
to expect a revenue bloom then, it would have to come from another source. IZEA’s
competition might yield some valuable insights here. All three competitors in this
analysis are considerably smaller and earning less than half as much revenue. Despite
this, all three companies & IZEA have relatively the same revenue to employee ratio: for
each employee, the company makes $200,000. This tells us that services might not see
exponential growth as the company grows. The labor force may have a correlation to
revenue. If this correlation is assumed true, it would mean that IZEA’s profits would have
to come through more efficient operational methods, not growing the market.
It is surprising how similar the competitor’s services, platform structure, and target
markets are, but what separates IZEA is the experience. The user-friendly atmosphere
found across their online interface welcomes potential clients with tutorials,
presentations, tours, downloadable files and more. This also reduces human interaction
through customer services or texting. The impression leaves a viewer with a sense of
friendly & efficient mass automation. Where IZEA uses warm colors and round, sans-
serif fonts to communicate user friendliness, the competitors such as Mvrck & Viral
Nation go for professional and bold designs by using dark colors and stiff, serif fonts
(Harrison, 2017). Their options focus more on leading people to one-on-one interactions,
and a more costly and human-interactive experience which might inhibit their company
growth. By looking at the competitors, we can assess that IZEA has done well to
differentiate but faces a very red ocean. IZEA’s long track history with Ted Murphy
shows it to be a slowly dying company that was originally given a blue ocean, plenty of
chances to innovate, and a significant market base.
REFERENCES
6. Data USA (2019). Marketing | data USA. Retrieved from
https://datausa.io/profile/cip/marketing
Harrison, K. (2018). What message does your logo convey? Forbes. Retrieved from
https://www.forbes.com/sites/kateharrison/2018/08/14/what-message-does-
your-logo-convey/#89a1d3f3741a
IZEA (2019a). Customers and clients including the world’s leading brands. Retrieved
from https://izea.com/managed-services/our-customers/
IZEA (2019b). Influencer discovery. Retrieved from https://izea.com/izeax-
discovery-overview/
IZEA (2019c). Influencer marketing. Retrieved from https://izea.com/history-
influencer-marketing/
IZEA (2019d). Influencers & creators. Retrieved from https://izea.com/influencers-
creators/
IZEA (2019e). Investor relations. Retrieved from https://izea.com/investor-relations/
IZEA (2019f). IZEAx unity suite. Retrieved from https://izea.com/unity-suite/
Mavrck (2019). Our platform. Retrieved from https://www.mavrck.co/our-platform/
Pixlee (2019). Pixlee solutions | social influencer marketing.
https://www.pixlee.com/solutions/influencer-marketing
Viral Nation (2019) Influencer talent agency | influencer talent managers | Viral
Nation. Retrieved from https://www.viralnation.com/influencer-talent-agency/
Yahoo Finance (2019). IZEA worldwide inc. – Yahoo finance. Retrieved from
https://finance.yahoo.com/quote/IZEA/
Zoom Company Information. (May 2019a). IZEA , Inc. Retrieved
from https://advance-lexis-
com.oclc.fullsail.edu/api/document?collection=company-
financial&id=urn:contentItem:5RPP-GHT0-C567-903S-00000-00&context=1516831
Zoom Company Information. (May 2019b). Mavrck. Retrieved from https://advance-
lexis-com.oclc.fullsail.edu/api/document?collection=company-
financial&id=urn:contentItem:5PYD-TX70-BR7W-13PW-00000-00&context=1516831
Zoom Company Information. (May 2019c). Pixlee Inc. Retrieved
from https://advance-lexis-