Location via proxy:   [ UP ]  
[Report a bug]   [Manage cookies]                
SlideShare a Scribd company logo
UN’ESPERIENZA CONSOLIDATA NELL’AMBITO FASHION & LUXURY
FASHION MARKET DRIVES
CONSUMER ONLINE BEHAVIOURS:
2015 TREND AND CONVERSION STRATEGIES
Introducing the 2° edition of E-commerce & Fashion 2015
Stefano Lena, VP Sales & Marketing ContactLab
Hybris Fashion Conference, 5° November 2015, Milan
2This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
ABOUT
CONTACTLAB
a strategic partner on a global scale for top brands,
generating growth through digital direct marketing
3This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
ITALIAN FLAIR, FASHION TOUCH
The top fashion and luxury brands work with us for international services.
ContactLab Digital Direct Marketing solutions are the connection between digital and physical stores.
We bring Italian flair, vertical expertise, international knowledge with a solid and scalable technology with
top quality and a great price/performance.
Founded in 1998, ContactLab has expanded its services over the years, turning digital direct marketing into a
strategic lever for business growth with its platform SaaS for email, sms e push notifications.
ContactLab has developed a complete offering specialized in Digital Engagement for the Fashion Retail
business with an omni-channel approach.
Our offering makes an impact on sales – up to 25% - through effective, relevant and localized digital
marketing communication.
DIGITAL PIONEERS
4This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
15 YEARS of experience and leadership in digital messaging
1 HQ in Milano, 4 OFFICES in Europe
80 MILLIONS of emails sent every day
6.3 TERABYTE of data handled daily by our systems
12.5ML EUR consolidated revenues (2014)
CASH POSITIVE and totally self-financed
ContactLab is enrolled in the Elite program by Borsa Italiana
Exane BNP Paribas has partnered with ContactLab for their digital strategy reports for the fashion-
luxury industry
ContactLab is included in the Gartner Market Guide for Email Marketing (June 2014)
FACTS AND FIGURES

Recommended for you

#Barillagoesdigital: the digital transformative journey - Alessandra Ardrizzoia
#Barillagoesdigital: the digital transformative journey - Alessandra Ardrizzoia#Barillagoesdigital: the digital transformative journey - Alessandra Ardrizzoia
#Barillagoesdigital: the digital transformative journey - Alessandra Ardrizzoia

Digital is now firmly part of every business. But even with technology being today an integral part of the organization and its strategy, it is people who will build the success in a world that continues to reinvent itself at an unprecedented rate. The Digital Transformation is all about people! #BarillagoesDigital is a journey that will transform Barilla into a fully Digital enterprise creating value for the Business and putting the Barilla people at the center of the transformation.

barilla#sbf16ardrizzoia
Igs btl interactives
Igs btl interactivesIgs btl interactives
Igs btl interactives

Our commitment is to provide a comprehensive service and excellence accompany instance from planning to implementation of the project, because ... <a>Augmented Reality</a>

augmented reality developmentaugmented reality gamesaugmented reality
LIVErtising 2015 8 SEO + SEA = SEM
LIVErtising 2015 8 SEO + SEA = SEMLIVErtising 2015 8 SEO + SEA = SEM
LIVErtising 2015 8 SEO + SEA = SEM

The document discusses various topics related to search engine optimization and search engine advertising. It addresses the evolution of search engines like Google and how they are moving beyond keyword rankings to prioritize user experience factors. It also provides insights on optimizing content for search engine visibility through on-page techniques like keyword optimization and off-page techniques like link building. Additionally, it discusses strategies for local SEO, video SEO, and search engine advertising.

livertisingdigital advertisingsem
5This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
AND MARKET TRENDS
DIGITAL BEHAVIOURS
6This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
INTERNET POPULATION AND ONLINE SHOPPERS
North America
Oceania
Europe
Latin America
Middle East
Asia
Africa
EUROPE INTERNET
PENETRATION
WORLD INTERNET
PENETRATION
European+ Digital Behaviour Study 2015
98%
95%
94%
88%
84%
73%
ONLINE SHOPPERS IN
EUROPE
93%
90%
92%
85%
58%
43%
7This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
E-COMMERCE: PURCHASED CATEGORIES AND CHANNELS
Fashion
Travel & Leisure
Beauty/Cosmetics
MOST PURCHASED CATEGORIES
BY ITALIAN INTERNET USERS
PREFERRED E-COMMERCE CHANNELS
FOR ONLINE SHOPPING OF FASHION
Source : European (+) Digital Behaviour Study 2015
Vertical e-
commerce
Multibrands e-
commerce
Online + in-store
European+ Digital Behaviour Study 2015
8This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
E-COMMERCE: IMPACT ON TURNOVER TO TRIPLE FOR
LUXURY FASHION BRANDS IN 5Y
0 %
5 %
10 %
15 %
20 %
25 %
30 %
35 %
UK Germany US Worldwide ROW France
2014
2020E
Source:
Digital Frontiers: The New Luxury
World of 2020, ContactLab - Exane
BNP Paribas,
E-commerce Penetration: 2020 Vision

Recommended for you

Pleasure and profit with social intelligence
Pleasure and profit with social intelligence Pleasure and profit with social intelligence
Pleasure and profit with social intelligence

The document discusses social intelligence and how analyzing social media data can provide strategic benefits to companies. It provides three examples: 1) A financial services company used social media to identify and quickly fix a broken ATM. 2) A retailer used social data to rapidly change stores to better meet customer preferences in different regions. 3) A company used social media to help shift its business to better target younger audiences. The presentation concludes that social data provides real-time, valuable insights but companies must be willing to act on the insights for strategic benefit.

azeem azharbrandwatchwebrazzi dijital'15
Data Driven Marketing: la nuova frontiera del Digital Marketing sempre più pr...
Data Driven Marketing: la nuova frontiera del Digital Marketing sempre più pr...Data Driven Marketing: la nuova frontiera del Digital Marketing sempre più pr...
Data Driven Marketing: la nuova frontiera del Digital Marketing sempre più pr...

Guarda la presentazione di Federico Gasparotto, eCommerce Strategy Lead di Accenture Interactive, all'Ecommerce Forum 2016.

accenturedata driven marketingadobe marketing cloud
The good-event-registration-guide-2016-v6
The good-event-registration-guide-2016-v6The good-event-registration-guide-2016-v6
The good-event-registration-guide-2016-v6

This document provides an overview and guide to event registration and ticketing platforms. It discusses trends in the industry, including demands from event professionals for more flexible ticket options and improved reporting. The guide emphasizes the importance of registration for the success of events and outlines key factors to consider when selecting a registration provider, such as ease of on-site check-in, data capture capabilities, and customer support options. Live chat is highlighted as a popular feature desired by many event planners.

ticket platformevent registrationevent guide
9This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
0
200
400
600
800
1.000
2013 2014 2013 2014 2013 2014 2013 2014
1.200
1.400
E-COMMERCE IN STORE CROSS CHANNEL
Digitally Contactable Registered Digitally Contactable Digitally Contactable
Competitiveness is based on
the capability of integrating
users’ digital identities with
their actions, doesn’t matter
the touchpoint they use to
interact with the brands.
Client Yearly Average Spending (EUR, Worldwide, 2013-2014)
Source:
ContactLab Analisys
DIGITAL CONTACTABILITY MAKES THE DIFFERENCE IN
GENERATING REVENUES
10This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
Digital Competitive Map: July 2015 – Citius, Altius, Fortius – 3° edizione
Source: ContactLab Analisys
WE CONSTANTLY MEASURE THE DIGITAL ROADMAP OF TOP
LUXURY AND FASHION BRANDS
11This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
66% feels the content of the newsletters they subscribe to is trustworthy
EMAIL IS ONE OF THE KEY FACTORS TO MAKE BUSINESS
Email is considered the most effective method to follow brands closely
67% go to the store and buy the products reported in the message
83% buy online after having browsed on the website from a link in the newsletter
+
+
Source : European (+) Digital Behaviour Study 2015
12This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
DIGITAL DIRECT MARKETING HAS AN IMPACT ON SALES
10%
BUSINESS
VALUE
GLOBAL SALES
2012 - 2014
+76%
RETAIL
2014 WORLDWIDE
E-COMMERCE
3-6% >50%
90%
BUSINESS
VALUE

Recommended for you

Digital Marketing Credential O'range! Communication 2016
Digital Marketing Credential O'range! Communication 2016Digital Marketing Credential O'range! Communication 2016
Digital Marketing Credential O'range! Communication 2016

Digital Marketing Credential O'range! Communication Graha Orange Tower B 2nd Floor Jl. Mampang Prapatan Raya No.3 Jakarta - Indonesia

social media marketingdigital strategymobile application development
Ditto creds-brochure-2016 d
Ditto creds-brochure-2016 dDitto creds-brochure-2016 d
Ditto creds-brochure-2016 d

This document summarizes the services of ditto, a creative agency that specializes in finance and technology clients. It provides examples of clients and projects across branding, campaigns, design, and strategy. Ditto helps clients with messaging, marketing assets, websites, videos and events to generate business and sales. The agency takes a full-service approach across online and offline media. It emphasizes strategic planning, creative design, integrated campaigns, and measuring results against goals.

EIA2017Italy - Andrey Golub - The Evolution of Fashion Retail
EIA2017Italy - Andrey Golub - The Evolution of Fashion RetailEIA2017Italy - Andrey Golub - The Evolution of Fashion Retail
EIA2017Italy - Andrey Golub - The Evolution of Fashion Retail

The document discusses the evolution of fashion retail and new technologies. It describes how retail, manufacturing, shopping experiences, personalization, and made-to-measure processes have changed from the past to the present. Specifically, it notes that luxury brands have begun adopting technologies like social media. Manufacturing now uses new technologies and limited edition collections. Shopping experiences are extended both online and offline. Personalization caters to individualism. Made-to-measure now allows online measurements and specifications. The future envisions fully customized clothing made through 3D scanning and printing based on an individual's measurements and preferences.

fashioninnovationretail
13This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
ARE FASHION BRANDS AWARE OF THE OPPORTUNITY?
Source: Digital Competitive Map – Citius Altius Fortius, by ContactLab and Exane BNP Paribas
Customer Engagement Experience: Email Proficiency
14This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
ARE FASHION BRANDS DOING THEIR BEST TO COMPETE?
Source: Digital Competitive Map – Citius Altius Fortius, by ContactLab and Exane BNP Paribas
Cross channel services: interaction among website, e-commerce & store
15This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
39
51
30
42
51
4
11
3
6
8
ITALY (n=7.042) UK (n=952) GERMANY (n=964) FRANCE (n=877) SPAIN (n=623)
Users of C&C for clothing, fashion itemsUsers + prospects of C&C for clothing, fashion items
ALREADY
SHOPPER
S
PROSPECTS
+
SHOPPERS
CROSS-CHANNEL: A KEY ASSET TO DEAL WITH
Seamless integration and consistancy through touchpoints are key success factor
Source : European (+) Digital Behaviour Study 2015
Relationship with «click
and collect» for
purchasing fashion
16This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
CONCLUSIONS – WHAT BRANDS NEED TO STEP FORWARD
Customer satisfaction survey program, to retain customers and nurture the relationship
Data-driven analytics, to take rapid decision
Customer-centric platform, to offer a consistent and seamless experience to the customer
Glocalized services, to maximize effectiveness of your campaigns
Digital Assessment, to benchmark competitors
Customer’s digital identities, to align customer journeys and offering lifecycle
One-to-one relationship programs in-store, to personalize the conversation

Recommended for you

Lodovico Marenco - E - Business consulting
Lodovico Marenco - E - Business consultingLodovico Marenco - E - Business consulting
Lodovico Marenco - E - Business consulting

LML Company is an Italian consulting firm that helps companies harness opportunities in e-commerce. It realizes e-commerce stores on major marketplaces and manages stores in outsourcing. LML Company offers a personalized consulting approach throughout the decision making process, managing the entire digital value chain including web marketing, social networking, e-commerce store implementation and management, and management training.

vendita on line abbigliamentoe-commerce abbigliamentoe-commerce
LIVErtising 2015 2 Digital is not a Channel
LIVErtising 2015 2 Digital is not a ChannelLIVErtising 2015 2 Digital is not a Channel
LIVErtising 2015 2 Digital is not a Channel

Notes of my Master course for advertising majors at IHECS, Brussels, focusing on interactive marketing

digital mediadigital communicationinteractive advertising
Hvordan bygger man en digital onboarding service?
Hvordan bygger man en digital onboarding service?Hvordan bygger man en digital onboarding service?
Hvordan bygger man en digital onboarding service?

De fleste virksomheder misser i dag et kæmpe potentiale, når nye medarbejdere starter. Det tager nemlig typisk et halvt år for en akademisk medarbejder at være fuldt arbejdsdygtig på en ny arbejdsplads. Til denne Morgenbooster præsenterede Christian Harpelund, CEO i Onboarding Group, og Klaus Bundvig, ansvarlig for produktudvikling i 1508, den nye digitale onboarding service og samarbejdet mod at udvikle den.

product developmentdigital onboardingdesign
17This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
THANK YOU
FOLLOW US ON
Download our resources
Stefano Lena
stefano.lena@contactlab.com

More Related Content

What's hot

SEND15 | Una strategia di Customer Engagement che integra in store e online, ...
SEND15 | Una strategia di Customer Engagement che integra in store e online, ...SEND15 | Una strategia di Customer Engagement che integra in store e online, ...
SEND15 | Una strategia di Customer Engagement che integra in store e online, ...
Contactlab
 
SEND16 | Make it personal with data science
SEND16 | Make it personal with data scienceSEND16 | Make it personal with data science
SEND16 | Make it personal with data science
Contactlab
 
1.Interlat presentación patrocinadores #LatamDigital 2016_17_ingles
1.Interlat presentación patrocinadores #LatamDigital 2016_17_ingles1.Interlat presentación patrocinadores #LatamDigital 2016_17_ingles
1.Interlat presentación patrocinadores #LatamDigital 2016_17_ingles
Interlat
 
#Barillagoesdigital: the digital transformative journey - Alessandra Ardrizzoia
#Barillagoesdigital: the digital transformative journey - Alessandra Ardrizzoia#Barillagoesdigital: the digital transformative journey - Alessandra Ardrizzoia
#Barillagoesdigital: the digital transformative journey - Alessandra Ardrizzoia
OpenKnowledge srl
 
Igs btl interactives
Igs btl interactivesIgs btl interactives
Igs btl interactives
Asis Bapi
 
LIVErtising 2015 8 SEO + SEA = SEM
LIVErtising 2015 8 SEO + SEA = SEMLIVErtising 2015 8 SEO + SEA = SEM
LIVErtising 2015 8 SEO + SEA = SEM
Jean Pierre Ranschaert
 
Pleasure and profit with social intelligence
Pleasure and profit with social intelligence Pleasure and profit with social intelligence
Pleasure and profit with social intelligence
Webrazzi
 
Data Driven Marketing: la nuova frontiera del Digital Marketing sempre più pr...
Data Driven Marketing: la nuova frontiera del Digital Marketing sempre più pr...Data Driven Marketing: la nuova frontiera del Digital Marketing sempre più pr...
Data Driven Marketing: la nuova frontiera del Digital Marketing sempre più pr...
Accenture Italia
 
The good-event-registration-guide-2016-v6
The good-event-registration-guide-2016-v6The good-event-registration-guide-2016-v6
The good-event-registration-guide-2016-v6
VIVA Marketing
 
Digital Marketing Credential O'range! Communication 2016
Digital Marketing Credential O'range! Communication 2016Digital Marketing Credential O'range! Communication 2016
Digital Marketing Credential O'range! Communication 2016
Dadang Wahyu Setyawan
 
Ditto creds-brochure-2016 d
Ditto creds-brochure-2016 dDitto creds-brochure-2016 d
Ditto creds-brochure-2016 d
Vincent Kelly
 
EIA2017Italy - Andrey Golub - The Evolution of Fashion Retail
EIA2017Italy - Andrey Golub - The Evolution of Fashion RetailEIA2017Italy - Andrey Golub - The Evolution of Fashion Retail
EIA2017Italy - Andrey Golub - The Evolution of Fashion Retail
European Innovation Academy
 
Lodovico Marenco - E - Business consulting
Lodovico Marenco - E - Business consultingLodovico Marenco - E - Business consulting
Lodovico Marenco - E - Business consulting
Lodovico
 
LIVErtising 2015 2 Digital is not a Channel
LIVErtising 2015 2 Digital is not a ChannelLIVErtising 2015 2 Digital is not a Channel
LIVErtising 2015 2 Digital is not a Channel
Jean Pierre Ranschaert
 
Hvordan bygger man en digital onboarding service?
Hvordan bygger man en digital onboarding service?Hvordan bygger man en digital onboarding service?
Hvordan bygger man en digital onboarding service?
1508 A/S
 
Enigma
EnigmaEnigma

What's hot (16)

SEND15 | Una strategia di Customer Engagement che integra in store e online, ...
SEND15 | Una strategia di Customer Engagement che integra in store e online, ...SEND15 | Una strategia di Customer Engagement che integra in store e online, ...
SEND15 | Una strategia di Customer Engagement che integra in store e online, ...
 
SEND16 | Make it personal with data science
SEND16 | Make it personal with data scienceSEND16 | Make it personal with data science
SEND16 | Make it personal with data science
 
1.Interlat presentación patrocinadores #LatamDigital 2016_17_ingles
1.Interlat presentación patrocinadores #LatamDigital 2016_17_ingles1.Interlat presentación patrocinadores #LatamDigital 2016_17_ingles
1.Interlat presentación patrocinadores #LatamDigital 2016_17_ingles
 
#Barillagoesdigital: the digital transformative journey - Alessandra Ardrizzoia
#Barillagoesdigital: the digital transformative journey - Alessandra Ardrizzoia#Barillagoesdigital: the digital transformative journey - Alessandra Ardrizzoia
#Barillagoesdigital: the digital transformative journey - Alessandra Ardrizzoia
 
Igs btl interactives
Igs btl interactivesIgs btl interactives
Igs btl interactives
 
LIVErtising 2015 8 SEO + SEA = SEM
LIVErtising 2015 8 SEO + SEA = SEMLIVErtising 2015 8 SEO + SEA = SEM
LIVErtising 2015 8 SEO + SEA = SEM
 
Pleasure and profit with social intelligence
Pleasure and profit with social intelligence Pleasure and profit with social intelligence
Pleasure and profit with social intelligence
 
Data Driven Marketing: la nuova frontiera del Digital Marketing sempre più pr...
Data Driven Marketing: la nuova frontiera del Digital Marketing sempre più pr...Data Driven Marketing: la nuova frontiera del Digital Marketing sempre più pr...
Data Driven Marketing: la nuova frontiera del Digital Marketing sempre più pr...
 
The good-event-registration-guide-2016-v6
The good-event-registration-guide-2016-v6The good-event-registration-guide-2016-v6
The good-event-registration-guide-2016-v6
 
Digital Marketing Credential O'range! Communication 2016
Digital Marketing Credential O'range! Communication 2016Digital Marketing Credential O'range! Communication 2016
Digital Marketing Credential O'range! Communication 2016
 
Ditto creds-brochure-2016 d
Ditto creds-brochure-2016 dDitto creds-brochure-2016 d
Ditto creds-brochure-2016 d
 
EIA2017Italy - Andrey Golub - The Evolution of Fashion Retail
EIA2017Italy - Andrey Golub - The Evolution of Fashion RetailEIA2017Italy - Andrey Golub - The Evolution of Fashion Retail
EIA2017Italy - Andrey Golub - The Evolution of Fashion Retail
 
Lodovico Marenco - E - Business consulting
Lodovico Marenco - E - Business consultingLodovico Marenco - E - Business consulting
Lodovico Marenco - E - Business consulting
 
LIVErtising 2015 2 Digital is not a Channel
LIVErtising 2015 2 Digital is not a ChannelLIVErtising 2015 2 Digital is not a Channel
LIVErtising 2015 2 Digital is not a Channel
 
Hvordan bygger man en digital onboarding service?
Hvordan bygger man en digital onboarding service?Hvordan bygger man en digital onboarding service?
Hvordan bygger man en digital onboarding service?
 
Enigma
EnigmaEnigma
Enigma
 

Viewers also liked

Fashion Hometex
Fashion HometexFashion Hometex
Japanese Fashion
Japanese FashionJapanese Fashion
Japanese Fashion
OTHSOtakuClub
 
Adam Hyatt Pasha - ppt
Adam Hyatt Pasha - pptAdam Hyatt Pasha - ppt
Adam Hyatt Pasha - ppt
Adam H Pasha
 
Limsaengthong_Nantaporn_thesis_book_S
Limsaengthong_Nantaporn_thesis_book_SLimsaengthong_Nantaporn_thesis_book_S
Limsaengthong_Nantaporn_thesis_book_S
Nantaporn Limsaengthong
 
Thunyatorn Thai Dress for NYU fashion 2015
Thunyatorn Thai Dress for NYU fashion 2015Thunyatorn Thai Dress for NYU fashion 2015
Thunyatorn Thai Dress for NYU fashion 2015
Winda Yodpinij
 
Sretsis Brand Case Study
Sretsis Brand Case StudySretsis Brand Case Study
Sretsis Brand Case Study
Pacharee Pantoomano
 
The fashion franchising market in brazil
The fashion franchising market in brazilThe fashion franchising market in brazil
The fashion franchising market in brazil
Haroldo Monteiro da Silva Filho
 
Российский рынок одежды и обуви 2015: офлайн и онлайн
Российский рынок одежды и обуви 2015:  офлайн и онлайнРоссийский рынок одежды и обуви 2015:  офлайн и онлайн
Российский рынок одежды и обуви 2015: офлайн и онлайн
Oleg Zhukov
 
Lucky chouette.global fashion marketing
Lucky chouette.global fashion marketingLucky chouette.global fashion marketing
Lucky chouette.global fashion marketing
Olivia Juyoung Park
 
Thailand sport in perspective
Thailand sport in perspectiveThailand sport in perspective
Thailand sport in perspective
KASETSART UNIVERSITY
 
Marketing Thai Rice
Marketing Thai RiceMarketing Thai Rice
Marketing Thai Rice
Darule Drone
 
Understanding the US Fashion Market
Understanding the US Fashion MarketUnderstanding the US Fashion Market
Understanding the US Fashion Market
Embajada de EE.UU. en el Perú
 

Viewers also liked (12)

Fashion Hometex
Fashion HometexFashion Hometex
Fashion Hometex
 
Japanese Fashion
Japanese FashionJapanese Fashion
Japanese Fashion
 
Adam Hyatt Pasha - ppt
Adam Hyatt Pasha - pptAdam Hyatt Pasha - ppt
Adam Hyatt Pasha - ppt
 
Limsaengthong_Nantaporn_thesis_book_S
Limsaengthong_Nantaporn_thesis_book_SLimsaengthong_Nantaporn_thesis_book_S
Limsaengthong_Nantaporn_thesis_book_S
 
Thunyatorn Thai Dress for NYU fashion 2015
Thunyatorn Thai Dress for NYU fashion 2015Thunyatorn Thai Dress for NYU fashion 2015
Thunyatorn Thai Dress for NYU fashion 2015
 
Sretsis Brand Case Study
Sretsis Brand Case StudySretsis Brand Case Study
Sretsis Brand Case Study
 
The fashion franchising market in brazil
The fashion franchising market in brazilThe fashion franchising market in brazil
The fashion franchising market in brazil
 
Российский рынок одежды и обуви 2015: офлайн и онлайн
Российский рынок одежды и обуви 2015:  офлайн и онлайнРоссийский рынок одежды и обуви 2015:  офлайн и онлайн
Российский рынок одежды и обуви 2015: офлайн и онлайн
 
Lucky chouette.global fashion marketing
Lucky chouette.global fashion marketingLucky chouette.global fashion marketing
Lucky chouette.global fashion marketing
 
Thailand sport in perspective
Thailand sport in perspectiveThailand sport in perspective
Thailand sport in perspective
 
Marketing Thai Rice
Marketing Thai RiceMarketing Thai Rice
Marketing Thai Rice
 
Understanding the US Fashion Market
Understanding the US Fashion MarketUnderstanding the US Fashion Market
Understanding the US Fashion Market
 

Similar to Fashion market drives consumer online behaviours: 2015 trend and conversion strategies

The New Luxury World: l'identità digitale nel lusso fa la differenza
The New Luxury World: l'identità digitale nel lusso fa la differenzaThe New Luxury World: l'identità digitale nel lusso fa la differenza
The New Luxury World: l'identità digitale nel lusso fa la differenza
Contactlab
 
Les 5 tendances clés en email marketing en 2015
Les 5 tendances clés en email marketing en 2015Les 5 tendances clés en email marketing en 2015
Les 5 tendances clés en email marketing en 2015
Contactlab
 
Les 5 tendances clés en email marketing en 2015
Les 5 tendances clés en email marketing en 2015Les 5 tendances clés en email marketing en 2015
Les 5 tendances clés en email marketing en 2015
Contactlab
 
BTO 2014 - Utenti travel e email marketing:
BTO 2014 - Utenti travel e email marketing: BTO 2014 - Utenti travel e email marketing:
BTO 2014 - Utenti travel e email marketing:
Contactlab
 
Digital Luxe Meeting – Paris, le 8 avril 2015
Digital Luxe Meeting  – Paris, le 8 avril 2015Digital Luxe Meeting  – Paris, le 8 avril 2015
Digital Luxe Meeting – Paris, le 8 avril 2015
Contactlab
 
eCommerce Forum 2015 - I 5 trend del Digital Direct Marketing
eCommerce Forum 2015 - I 5 trend del Digital Direct MarketingeCommerce Forum 2015 - I 5 trend del Digital Direct Marketing
eCommerce Forum 2015 - I 5 trend del Digital Direct Marketing
Contactlab
 
I 5 trend del digital direct marketing nel 2015
I 5 trend del digital direct marketing nel 2015I 5 trend del digital direct marketing nel 2015
I 5 trend del digital direct marketing nel 2015
Contactlab
 
e-Commerce meets Fashion in the "Ticino Fashion Valley" - What's hot in the f...
e-Commerce meets Fashion in the "Ticino Fashion Valley" - What's hot in the f...e-Commerce meets Fashion in the "Ticino Fashion Valley" - What's hot in the f...
e-Commerce meets Fashion in the "Ticino Fashion Valley" - What's hot in the f...
Contactlab
 
Past meets future in e-commerce - Lyubomir Cholakov @ eCommCongress 2018
Past meets future in e-commerce - Lyubomir Cholakov @ eCommCongress 2018Past meets future in e-commerce - Lyubomir Cholakov @ eCommCongress 2018
Past meets future in e-commerce - Lyubomir Cholakov @ eCommCongress 2018
ecommcongress
 
Aurelie Bellahsen. Start-ups at Village by CA: 3 elements of success
Aurelie Bellahsen. Start-ups at Village by CA: 3 elements of successAurelie Bellahsen. Start-ups at Village by CA: 3 elements of success
Aurelie Bellahsen. Start-ups at Village by CA: 3 elements of success
IT Arena
 
"Fare business con i social media" 2013 - CIPI: genesi di una strategia socia...
"Fare business con i social media" 2013 - CIPI: genesi di una strategia socia..."Fare business con i social media" 2013 - CIPI: genesi di una strategia socia...
"Fare business con i social media" 2013 - CIPI: genesi di una strategia socia...
Contactlab
 
Analyse et optimisation - Le bilan de milieu d'année de vos campagnes email ...
 Analyse et optimisation - Le bilan de milieu d'année de vos campagnes email ... Analyse et optimisation - Le bilan de milieu d'année de vos campagnes email ...
Analyse et optimisation - Le bilan de milieu d'année de vos campagnes email ...
Contactlab
 
Simply designing websites or apps is not enough anymore.
Simply designing websites or apps is not enough anymore.Simply designing websites or apps is not enough anymore.
Simply designing websites or apps is not enough anymore.
Mauro Boffardi
 
BTO 2014 - Comunicare con gli utenti via email
BTO 2014 - Comunicare con gli utenti via emailBTO 2014 - Comunicare con gli utenti via email
BTO 2014 - Comunicare con gli utenti via email
Contactlab
 
Digital Transformation trends and a deep dive into Marketplaces
Digital Transformation trends and a deep dive into MarketplacesDigital Transformation trends and a deep dive into Marketplaces
Digital Transformation trends and a deep dive into Marketplaces
The Playhouse Group Pty Ltd
 
Resumen del Estado del eCommerce en Italia :: Italy 2018: Ecommerce Report
Resumen del Estado del eCommerce en Italia :: Italy 2018: Ecommerce Report Resumen del Estado del eCommerce en Italia :: Italy 2018: Ecommerce Report
Resumen del Estado del eCommerce en Italia :: Italy 2018: Ecommerce Report
Marcos Pueyrredon
 
eCommerce Forum 2015 - Il potere delle email transazionali
eCommerce Forum 2015 - Il potere delle email transazionalieCommerce Forum 2015 - Il potere delle email transazionali
eCommerce Forum 2015 - Il potere delle email transazionali
Contactlab
 
Netcomm e-Commerce Forum 2014: Email analytics: dai numeri, alle ipotesi, ai ...
Netcomm e-Commerce Forum 2014: Email analytics: dai numeri, alle ipotesi, ai ...Netcomm e-Commerce Forum 2014: Email analytics: dai numeri, alle ipotesi, ai ...
Netcomm e-Commerce Forum 2014: Email analytics: dai numeri, alle ipotesi, ai ...
Contactlab
 
Olympia Pratesi (Outbrain) - Come incrementare le vendite del tuo ecommerce c...
Olympia Pratesi (Outbrain) - Come incrementare le vendite del tuo ecommerce c...Olympia Pratesi (Outbrain) - Come incrementare le vendite del tuo ecommerce c...
Olympia Pratesi (Outbrain) - Come incrementare le vendite del tuo ecommerce c...
Ecommerce HUB
 
The importance of digital Mktg, International Congress and Convention Associa...
The importance of digital Mktg, International Congress and Convention Associa...The importance of digital Mktg, International Congress and Convention Associa...
The importance of digital Mktg, International Congress and Convention Associa...
Francesco Berrettini
 

Similar to Fashion market drives consumer online behaviours: 2015 trend and conversion strategies (20)

The New Luxury World: l'identità digitale nel lusso fa la differenza
The New Luxury World: l'identità digitale nel lusso fa la differenzaThe New Luxury World: l'identità digitale nel lusso fa la differenza
The New Luxury World: l'identità digitale nel lusso fa la differenza
 
Les 5 tendances clés en email marketing en 2015
Les 5 tendances clés en email marketing en 2015Les 5 tendances clés en email marketing en 2015
Les 5 tendances clés en email marketing en 2015
 
Les 5 tendances clés en email marketing en 2015
Les 5 tendances clés en email marketing en 2015Les 5 tendances clés en email marketing en 2015
Les 5 tendances clés en email marketing en 2015
 
BTO 2014 - Utenti travel e email marketing:
BTO 2014 - Utenti travel e email marketing: BTO 2014 - Utenti travel e email marketing:
BTO 2014 - Utenti travel e email marketing:
 
Digital Luxe Meeting – Paris, le 8 avril 2015
Digital Luxe Meeting  – Paris, le 8 avril 2015Digital Luxe Meeting  – Paris, le 8 avril 2015
Digital Luxe Meeting – Paris, le 8 avril 2015
 
eCommerce Forum 2015 - I 5 trend del Digital Direct Marketing
eCommerce Forum 2015 - I 5 trend del Digital Direct MarketingeCommerce Forum 2015 - I 5 trend del Digital Direct Marketing
eCommerce Forum 2015 - I 5 trend del Digital Direct Marketing
 
I 5 trend del digital direct marketing nel 2015
I 5 trend del digital direct marketing nel 2015I 5 trend del digital direct marketing nel 2015
I 5 trend del digital direct marketing nel 2015
 
e-Commerce meets Fashion in the "Ticino Fashion Valley" - What's hot in the f...
e-Commerce meets Fashion in the "Ticino Fashion Valley" - What's hot in the f...e-Commerce meets Fashion in the "Ticino Fashion Valley" - What's hot in the f...
e-Commerce meets Fashion in the "Ticino Fashion Valley" - What's hot in the f...
 
Past meets future in e-commerce - Lyubomir Cholakov @ eCommCongress 2018
Past meets future in e-commerce - Lyubomir Cholakov @ eCommCongress 2018Past meets future in e-commerce - Lyubomir Cholakov @ eCommCongress 2018
Past meets future in e-commerce - Lyubomir Cholakov @ eCommCongress 2018
 
Aurelie Bellahsen. Start-ups at Village by CA: 3 elements of success
Aurelie Bellahsen. Start-ups at Village by CA: 3 elements of successAurelie Bellahsen. Start-ups at Village by CA: 3 elements of success
Aurelie Bellahsen. Start-ups at Village by CA: 3 elements of success
 
"Fare business con i social media" 2013 - CIPI: genesi di una strategia socia...
"Fare business con i social media" 2013 - CIPI: genesi di una strategia socia..."Fare business con i social media" 2013 - CIPI: genesi di una strategia socia...
"Fare business con i social media" 2013 - CIPI: genesi di una strategia socia...
 
Analyse et optimisation - Le bilan de milieu d'année de vos campagnes email ...
 Analyse et optimisation - Le bilan de milieu d'année de vos campagnes email ... Analyse et optimisation - Le bilan de milieu d'année de vos campagnes email ...
Analyse et optimisation - Le bilan de milieu d'année de vos campagnes email ...
 
Simply designing websites or apps is not enough anymore.
Simply designing websites or apps is not enough anymore.Simply designing websites or apps is not enough anymore.
Simply designing websites or apps is not enough anymore.
 
BTO 2014 - Comunicare con gli utenti via email
BTO 2014 - Comunicare con gli utenti via emailBTO 2014 - Comunicare con gli utenti via email
BTO 2014 - Comunicare con gli utenti via email
 
Digital Transformation trends and a deep dive into Marketplaces
Digital Transformation trends and a deep dive into MarketplacesDigital Transformation trends and a deep dive into Marketplaces
Digital Transformation trends and a deep dive into Marketplaces
 
Resumen del Estado del eCommerce en Italia :: Italy 2018: Ecommerce Report
Resumen del Estado del eCommerce en Italia :: Italy 2018: Ecommerce Report Resumen del Estado del eCommerce en Italia :: Italy 2018: Ecommerce Report
Resumen del Estado del eCommerce en Italia :: Italy 2018: Ecommerce Report
 
eCommerce Forum 2015 - Il potere delle email transazionali
eCommerce Forum 2015 - Il potere delle email transazionalieCommerce Forum 2015 - Il potere delle email transazionali
eCommerce Forum 2015 - Il potere delle email transazionali
 
Netcomm e-Commerce Forum 2014: Email analytics: dai numeri, alle ipotesi, ai ...
Netcomm e-Commerce Forum 2014: Email analytics: dai numeri, alle ipotesi, ai ...Netcomm e-Commerce Forum 2014: Email analytics: dai numeri, alle ipotesi, ai ...
Netcomm e-Commerce Forum 2014: Email analytics: dai numeri, alle ipotesi, ai ...
 
Olympia Pratesi (Outbrain) - Come incrementare le vendite del tuo ecommerce c...
Olympia Pratesi (Outbrain) - Come incrementare le vendite del tuo ecommerce c...Olympia Pratesi (Outbrain) - Come incrementare le vendite del tuo ecommerce c...
Olympia Pratesi (Outbrain) - Come incrementare le vendite del tuo ecommerce c...
 
The importance of digital Mktg, International Congress and Convention Associa...
The importance of digital Mktg, International Congress and Convention Associa...The importance of digital Mktg, International Congress and Convention Associa...
The importance of digital Mktg, International Congress and Convention Associa...
 

More from Contactlab

Come migliorare l’engagement tramite analisi dei dati, algoritmi predittivi e...
Come migliorare l’engagement tramite analisi dei dati, algoritmi predittivi e...Come migliorare l’engagement tramite analisi dei dati, algoritmi predittivi e...
Come migliorare l’engagement tramite analisi dei dati, algoritmi predittivi e...
Contactlab
 
Digital Competitive Map Contemporary 2019 - Abstract
Digital Competitive Map Contemporary 2019 - AbstractDigital Competitive Map Contemporary 2019 - Abstract
Digital Competitive Map Contemporary 2019 - Abstract
Contactlab
 
Artificial Intelligence or Artificial Dummies? Come istruire la macchina a no...
Artificial Intelligence or Artificial Dummies? Come istruire la macchina a no...Artificial Intelligence or Artificial Dummies? Come istruire la macchina a no...
Artificial Intelligence or Artificial Dummies? Come istruire la macchina a no...
Contactlab
 
User journeys: FATTI non PAROLE.Come analizzare i processi di acquisto e usar...
User journeys: FATTI non PAROLE.Come analizzare i processi di acquisto e usar...User journeys: FATTI non PAROLE.Come analizzare i processi di acquisto e usar...
User journeys: FATTI non PAROLE.Come analizzare i processi di acquisto e usar...
Contactlab
 
Personas & Journeys
Personas & JourneysPersonas & Journeys
Personas & Journeys
Contactlab
 
Conosci il vero significato dei tuoi dati con Analytics!
Conosci il vero significato dei tuoi dati con Analytics!Conosci il vero significato dei tuoi dati con Analytics!
Conosci il vero significato dei tuoi dati con Analytics!
Contactlab
 
Strategia di personalizzazione omnichannel
Strategia di personalizzazione omnichannelStrategia di personalizzazione omnichannel
Strategia di personalizzazione omnichannel
Contactlab
 
Algoritmi e modelli predittivi per arricchire il profilo unico dei tuoi utenti.
Algoritmi e modelli predittivi per arricchire il profilo unico dei tuoi utenti.Algoritmi e modelli predittivi per arricchire il profilo unico dei tuoi utenti.
Algoritmi e modelli predittivi per arricchire il profilo unico dei tuoi utenti.
Contactlab
 
Gestisci e automatizza le tue azioni di marketing su un'unica piattaforma.
Gestisci e automatizza le tue azioni di marketing su un'unica piattaforma.Gestisci e automatizza le tue azioni di marketing su un'unica piattaforma.
Gestisci e automatizza le tue azioni di marketing su un'unica piattaforma.
Contactlab
 
GDPR: è iniziato il countdown
GDPR: è iniziato il countdownGDPR: è iniziato il countdown
GDPR: è iniziato il countdown
Contactlab
 
NEW EDITION! Il caso del “luxury feeling”: best practice sull’esperienza d’ac...
NEW EDITION! Il caso del “luxury feeling”: best practice sull’esperienza d’ac...NEW EDITION! Il caso del “luxury feeling”: best practice sull’esperienza d’ac...
NEW EDITION! Il caso del “luxury feeling”: best practice sull’esperienza d’ac...
Contactlab
 
Protect your domain with DMARC
Protect your domain with DMARCProtect your domain with DMARC
Protect your domain with DMARC
Contactlab
 
CONTACTONE: COSTRUISCI RELAZIONI SOLIDE E DURATURE CON I TUOI CLIENTI E MIGLI...
CONTACTONE: COSTRUISCI RELAZIONI SOLIDE E DURATURE CON I TUOI CLIENTI E MIGLI...CONTACTONE: COSTRUISCI RELAZIONI SOLIDE E DURATURE CON I TUOI CLIENTI E MIGLI...
CONTACTONE: COSTRUISCI RELAZIONI SOLIDE E DURATURE CON I TUOI CLIENTI E MIGLI...
Contactlab
 
Metodologia Agile in Contactlab
Metodologia Agile in ContactlabMetodologia Agile in Contactlab
Metodologia Agile in Contactlab
Contactlab
 
Welfare in Contactlab
Welfare in ContactlabWelfare in Contactlab
Welfare in Contactlab
Contactlab
 
Caso Costa. Personalizzare l'esperienza oltre la crociera.
Caso Costa. Personalizzare l'esperienza oltre la crociera.Caso Costa. Personalizzare l'esperienza oltre la crociera.
Caso Costa. Personalizzare l'esperienza oltre la crociera.
Contactlab
 
Il viaggio di un'architettura: dal monolite ad un ecosistema di API ed eventi
Il viaggio di un'architettura: dal monolite ad un ecosistema di API ed eventiIl viaggio di un'architettura: dal monolite ad un ecosistema di API ed eventi
Il viaggio di un'architettura: dal monolite ad un ecosistema di API ed eventi
Contactlab
 
Creare UI semplici, intuitive ed efficaci con la Pattern Library di Contactla...
Creare UI semplici, intuitive ed efficaci con la Pattern Library di Contactla...Creare UI semplici, intuitive ed efficaci con la Pattern Library di Contactla...
Creare UI semplici, intuitive ed efficaci con la Pattern Library di Contactla...
Contactlab
 
So cosa hai fatto: dietro le quinte del Data-driven marketing
So cosa hai fatto: dietro le quinte del Data-driven marketingSo cosa hai fatto: dietro le quinte del Data-driven marketing
So cosa hai fatto: dietro le quinte del Data-driven marketing
Contactlab
 
Contactone: il modello di sviluppo che favorisce la relazione diretta con il ...
Contactone: il modello di sviluppo che favorisce la relazione diretta con il ...Contactone: il modello di sviluppo che favorisce la relazione diretta con il ...
Contactone: il modello di sviluppo che favorisce la relazione diretta con il ...
Contactlab
 

More from Contactlab (20)

Come migliorare l’engagement tramite analisi dei dati, algoritmi predittivi e...
Come migliorare l’engagement tramite analisi dei dati, algoritmi predittivi e...Come migliorare l’engagement tramite analisi dei dati, algoritmi predittivi e...
Come migliorare l’engagement tramite analisi dei dati, algoritmi predittivi e...
 
Digital Competitive Map Contemporary 2019 - Abstract
Digital Competitive Map Contemporary 2019 - AbstractDigital Competitive Map Contemporary 2019 - Abstract
Digital Competitive Map Contemporary 2019 - Abstract
 
Artificial Intelligence or Artificial Dummies? Come istruire la macchina a no...
Artificial Intelligence or Artificial Dummies? Come istruire la macchina a no...Artificial Intelligence or Artificial Dummies? Come istruire la macchina a no...
Artificial Intelligence or Artificial Dummies? Come istruire la macchina a no...
 
User journeys: FATTI non PAROLE.Come analizzare i processi di acquisto e usar...
User journeys: FATTI non PAROLE.Come analizzare i processi di acquisto e usar...User journeys: FATTI non PAROLE.Come analizzare i processi di acquisto e usar...
User journeys: FATTI non PAROLE.Come analizzare i processi di acquisto e usar...
 
Personas & Journeys
Personas & JourneysPersonas & Journeys
Personas & Journeys
 
Conosci il vero significato dei tuoi dati con Analytics!
Conosci il vero significato dei tuoi dati con Analytics!Conosci il vero significato dei tuoi dati con Analytics!
Conosci il vero significato dei tuoi dati con Analytics!
 
Strategia di personalizzazione omnichannel
Strategia di personalizzazione omnichannelStrategia di personalizzazione omnichannel
Strategia di personalizzazione omnichannel
 
Algoritmi e modelli predittivi per arricchire il profilo unico dei tuoi utenti.
Algoritmi e modelli predittivi per arricchire il profilo unico dei tuoi utenti.Algoritmi e modelli predittivi per arricchire il profilo unico dei tuoi utenti.
Algoritmi e modelli predittivi per arricchire il profilo unico dei tuoi utenti.
 
Gestisci e automatizza le tue azioni di marketing su un'unica piattaforma.
Gestisci e automatizza le tue azioni di marketing su un'unica piattaforma.Gestisci e automatizza le tue azioni di marketing su un'unica piattaforma.
Gestisci e automatizza le tue azioni di marketing su un'unica piattaforma.
 
GDPR: è iniziato il countdown
GDPR: è iniziato il countdownGDPR: è iniziato il countdown
GDPR: è iniziato il countdown
 
NEW EDITION! Il caso del “luxury feeling”: best practice sull’esperienza d’ac...
NEW EDITION! Il caso del “luxury feeling”: best practice sull’esperienza d’ac...NEW EDITION! Il caso del “luxury feeling”: best practice sull’esperienza d’ac...
NEW EDITION! Il caso del “luxury feeling”: best practice sull’esperienza d’ac...
 
Protect your domain with DMARC
Protect your domain with DMARCProtect your domain with DMARC
Protect your domain with DMARC
 
CONTACTONE: COSTRUISCI RELAZIONI SOLIDE E DURATURE CON I TUOI CLIENTI E MIGLI...
CONTACTONE: COSTRUISCI RELAZIONI SOLIDE E DURATURE CON I TUOI CLIENTI E MIGLI...CONTACTONE: COSTRUISCI RELAZIONI SOLIDE E DURATURE CON I TUOI CLIENTI E MIGLI...
CONTACTONE: COSTRUISCI RELAZIONI SOLIDE E DURATURE CON I TUOI CLIENTI E MIGLI...
 
Metodologia Agile in Contactlab
Metodologia Agile in ContactlabMetodologia Agile in Contactlab
Metodologia Agile in Contactlab
 
Welfare in Contactlab
Welfare in ContactlabWelfare in Contactlab
Welfare in Contactlab
 
Caso Costa. Personalizzare l'esperienza oltre la crociera.
Caso Costa. Personalizzare l'esperienza oltre la crociera.Caso Costa. Personalizzare l'esperienza oltre la crociera.
Caso Costa. Personalizzare l'esperienza oltre la crociera.
 
Il viaggio di un'architettura: dal monolite ad un ecosistema di API ed eventi
Il viaggio di un'architettura: dal monolite ad un ecosistema di API ed eventiIl viaggio di un'architettura: dal monolite ad un ecosistema di API ed eventi
Il viaggio di un'architettura: dal monolite ad un ecosistema di API ed eventi
 
Creare UI semplici, intuitive ed efficaci con la Pattern Library di Contactla...
Creare UI semplici, intuitive ed efficaci con la Pattern Library di Contactla...Creare UI semplici, intuitive ed efficaci con la Pattern Library di Contactla...
Creare UI semplici, intuitive ed efficaci con la Pattern Library di Contactla...
 
So cosa hai fatto: dietro le quinte del Data-driven marketing
So cosa hai fatto: dietro le quinte del Data-driven marketingSo cosa hai fatto: dietro le quinte del Data-driven marketing
So cosa hai fatto: dietro le quinte del Data-driven marketing
 
Contactone: il modello di sviluppo che favorisce la relazione diretta con il ...
Contactone: il modello di sviluppo che favorisce la relazione diretta con il ...Contactone: il modello di sviluppo che favorisce la relazione diretta con il ...
Contactone: il modello di sviluppo che favorisce la relazione diretta con il ...
 

Recently uploaded

Unlocking the power of long-tail keywords: a comprehensive guide for digital ...
Unlocking the power of long-tail keywords: a comprehensive guide for digital ...Unlocking the power of long-tail keywords: a comprehensive guide for digital ...
Unlocking the power of long-tail keywords: a comprehensive guide for digital ...
Reversed Out Creative
 
Create Content in Half the Time with Generative AI - Nick Mattar
Create Content in Half the Time with Generative AI - Nick MattarCreate Content in Half the Time with Generative AI - Nick Mattar
Create Content in Half the Time with Generative AI - Nick Mattar
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
PHP IT Training Institute In Gurgaon
PHP  IT  Training  Institute  In GurgaonPHP  IT  Training  Institute  In Gurgaon
PHP IT Training Institute In Gurgaon
bhatiarohit1999
 
PPC and SEO Synergies - Strategies Every Company Should Deploy - Benjamin Lund
PPC and SEO Synergies - Strategies Every Company Should Deploy - Benjamin LundPPC and SEO Synergies - Strategies Every Company Should Deploy - Benjamin Lund
PPC and SEO Synergies - Strategies Every Company Should Deploy - Benjamin Lund
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Digital marketing metrics every one must know in 2024
Digital marketing metrics every one must know in 2024Digital marketing metrics every one must know in 2024
Digital marketing metrics every one must know in 2024
Digital Scape
 
Top 10 Cases of Amnesia A Journey through Memory Loss.pptx
Top 10 Cases of Amnesia A Journey through Memory Loss.pptxTop 10 Cases of Amnesia A Journey through Memory Loss.pptx
Top 10 Cases of Amnesia A Journey through Memory Loss.pptx
elizabethella096
 
BLOG ISSUE 46- Balmer Lawrie Quarterly Gazette
BLOG ISSUE 46- Balmer Lawrie Quarterly GazetteBLOG ISSUE 46- Balmer Lawrie Quarterly Gazette
BLOG ISSUE 46- Balmer Lawrie Quarterly Gazette
BalmerLawrie
 
The Top 6 Facebook Ad Hacks of 2024, Targeting the Untargetable - Larry Kim
The Top 6 Facebook Ad Hacks of 2024, Targeting the Untargetable - Larry KimThe Top 6 Facebook Ad Hacks of 2024, Targeting the Untargetable - Larry Kim
The Top 6 Facebook Ad Hacks of 2024, Targeting the Untargetable - Larry Kim
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Digital Marketing Trends, Experts Insights on How to Gain a Competitive Edge ...
Digital Marketing Trends, Experts Insights on How to Gain a Competitive Edge ...Digital Marketing Trends, Experts Insights on How to Gain a Competitive Edge ...
Digital Marketing Trends, Experts Insights on How to Gain a Competitive Edge ...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
How Can German Auto Repair Shops Benefit From Digital Marketing
How Can German Auto Repair Shops Benefit From Digital MarketingHow Can German Auto Repair Shops Benefit From Digital Marketing
How Can German Auto Repair Shops Benefit From Digital Marketing
German Repair Shop Marketing
 
The Intersection Between AI & Paid Media Management - Curtiss Gulash
The Intersection Between AI & Paid Media Management - Curtiss GulashThe Intersection Between AI & Paid Media Management - Curtiss Gulash
The Intersection Between AI & Paid Media Management - Curtiss Gulash
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Tools, Systems, & Websites to Grow a Profitable Business on Social Media - Ta...
Tools, Systems, & Websites to Grow a Profitable Business on Social Media - Ta...Tools, Systems, & Websites to Grow a Profitable Business on Social Media - Ta...
Tools, Systems, & Websites to Grow a Profitable Business on Social Media - Ta...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
webs jyoti php training in gurgaon
webs  jyoti  php training   in   gurgaonwebs  jyoti  php training   in   gurgaon
webs jyoti php training in gurgaon
sns434331
 
PHP IT Training Institute in Gurugram
PHP IT Training Institute in GurugramPHP IT Training Institute in Gurugram
PHP IT Training Institute in Gurugram
SiddharthRana59
 
SEO for Revenue, Grow Your Business, Not Just Your Rankings - Dale Bertrand
SEO for Revenue, Grow Your Business, Not Just Your Rankings - Dale BertrandSEO for Revenue, Grow Your Business, Not Just Your Rankings - Dale Bertrand
SEO for Revenue, Grow Your Business, Not Just Your Rankings - Dale Bertrand
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
A Startup's Guide To Building a Brand - Kwabena Oppon-Kusi.pdf
A Startup's Guide To Building a Brand - Kwabena Oppon-Kusi.pdfA Startup's Guide To Building a Brand - Kwabena Oppon-Kusi.pdf
A Startup's Guide To Building a Brand - Kwabena Oppon-Kusi.pdf
Kwabena Oppon-Kusi
 
@Call @Girls Tiruchirappalli 🚒 XXXXXXXXXX 🚒 Priya Sharma Beautiful And Cute ...
@Call @Girls Tiruchirappalli  🚒 XXXXXXXXXX 🚒 Priya Sharma Beautiful And Cute ...@Call @Girls Tiruchirappalli  🚒 XXXXXXXXXX 🚒 Priya Sharma Beautiful And Cute ...
@Call @Girls Tiruchirappalli 🚒 XXXXXXXXXX 🚒 Priya Sharma Beautiful And Cute ...
kantakumariji156
 
Chemical Industry- Rashtriya Chemical Fertilizers (RCF) .pptx
Chemical Industry- Rashtriya Chemical Fertilizers (RCF) .pptxChemical Industry- Rashtriya Chemical Fertilizers (RCF) .pptx
Chemical Industry- Rashtriya Chemical Fertilizers (RCF) .pptx
mayurparate000
 
Social Media Marketing Master Class - Jeff Dwoskin
Social Media Marketing Master Class - Jeff DwoskinSocial Media Marketing Master Class - Jeff Dwoskin

Recently uploaded (20)

Unlocking the power of long-tail keywords: a comprehensive guide for digital ...
Unlocking the power of long-tail keywords: a comprehensive guide for digital ...Unlocking the power of long-tail keywords: a comprehensive guide for digital ...
Unlocking the power of long-tail keywords: a comprehensive guide for digital ...
 
Create Content in Half the Time with Generative AI - Nick Mattar
Create Content in Half the Time with Generative AI - Nick MattarCreate Content in Half the Time with Generative AI - Nick Mattar
Create Content in Half the Time with Generative AI - Nick Mattar
 
PHP IT Training Institute In Gurgaon
PHP  IT  Training  Institute  In GurgaonPHP  IT  Training  Institute  In Gurgaon
PHP IT Training Institute In Gurgaon
 
PPC and SEO Synergies - Strategies Every Company Should Deploy - Benjamin Lund
PPC and SEO Synergies - Strategies Every Company Should Deploy - Benjamin LundPPC and SEO Synergies - Strategies Every Company Should Deploy - Benjamin Lund
PPC and SEO Synergies - Strategies Every Company Should Deploy - Benjamin Lund
 
Digital marketing metrics every one must know in 2024
Digital marketing metrics every one must know in 2024Digital marketing metrics every one must know in 2024
Digital marketing metrics every one must know in 2024
 
Top 10 Cases of Amnesia A Journey through Memory Loss.pptx
Top 10 Cases of Amnesia A Journey through Memory Loss.pptxTop 10 Cases of Amnesia A Journey through Memory Loss.pptx
Top 10 Cases of Amnesia A Journey through Memory Loss.pptx
 
BLOG ISSUE 46- Balmer Lawrie Quarterly Gazette
BLOG ISSUE 46- Balmer Lawrie Quarterly GazetteBLOG ISSUE 46- Balmer Lawrie Quarterly Gazette
BLOG ISSUE 46- Balmer Lawrie Quarterly Gazette
 
The Top 6 Facebook Ad Hacks of 2024, Targeting the Untargetable - Larry Kim
The Top 6 Facebook Ad Hacks of 2024, Targeting the Untargetable - Larry KimThe Top 6 Facebook Ad Hacks of 2024, Targeting the Untargetable - Larry Kim
The Top 6 Facebook Ad Hacks of 2024, Targeting the Untargetable - Larry Kim
 
Digital Marketing Trends, Experts Insights on How to Gain a Competitive Edge ...
Digital Marketing Trends, Experts Insights on How to Gain a Competitive Edge ...Digital Marketing Trends, Experts Insights on How to Gain a Competitive Edge ...
Digital Marketing Trends, Experts Insights on How to Gain a Competitive Edge ...
 
Social Media and Personal Branding - Bob Cargill
Social Media and Personal Branding - Bob CargillSocial Media and Personal Branding - Bob Cargill
Social Media and Personal Branding - Bob Cargill
 
How Can German Auto Repair Shops Benefit From Digital Marketing
How Can German Auto Repair Shops Benefit From Digital MarketingHow Can German Auto Repair Shops Benefit From Digital Marketing
How Can German Auto Repair Shops Benefit From Digital Marketing
 
The Intersection Between AI & Paid Media Management - Curtiss Gulash
The Intersection Between AI & Paid Media Management - Curtiss GulashThe Intersection Between AI & Paid Media Management - Curtiss Gulash
The Intersection Between AI & Paid Media Management - Curtiss Gulash
 
Tools, Systems, & Websites to Grow a Profitable Business on Social Media - Ta...
Tools, Systems, & Websites to Grow a Profitable Business on Social Media - Ta...Tools, Systems, & Websites to Grow a Profitable Business on Social Media - Ta...
Tools, Systems, & Websites to Grow a Profitable Business on Social Media - Ta...
 
webs jyoti php training in gurgaon
webs  jyoti  php training   in   gurgaonwebs  jyoti  php training   in   gurgaon
webs jyoti php training in gurgaon
 
PHP IT Training Institute in Gurugram
PHP IT Training Institute in GurugramPHP IT Training Institute in Gurugram
PHP IT Training Institute in Gurugram
 
SEO for Revenue, Grow Your Business, Not Just Your Rankings - Dale Bertrand
SEO for Revenue, Grow Your Business, Not Just Your Rankings - Dale BertrandSEO for Revenue, Grow Your Business, Not Just Your Rankings - Dale Bertrand
SEO for Revenue, Grow Your Business, Not Just Your Rankings - Dale Bertrand
 
A Startup's Guide To Building a Brand - Kwabena Oppon-Kusi.pdf
A Startup's Guide To Building a Brand - Kwabena Oppon-Kusi.pdfA Startup's Guide To Building a Brand - Kwabena Oppon-Kusi.pdf
A Startup's Guide To Building a Brand - Kwabena Oppon-Kusi.pdf
 
@Call @Girls Tiruchirappalli 🚒 XXXXXXXXXX 🚒 Priya Sharma Beautiful And Cute ...
@Call @Girls Tiruchirappalli  🚒 XXXXXXXXXX 🚒 Priya Sharma Beautiful And Cute ...@Call @Girls Tiruchirappalli  🚒 XXXXXXXXXX 🚒 Priya Sharma Beautiful And Cute ...
@Call @Girls Tiruchirappalli 🚒 XXXXXXXXXX 🚒 Priya Sharma Beautiful And Cute ...
 
Chemical Industry- Rashtriya Chemical Fertilizers (RCF) .pptx
Chemical Industry- Rashtriya Chemical Fertilizers (RCF) .pptxChemical Industry- Rashtriya Chemical Fertilizers (RCF) .pptx
Chemical Industry- Rashtriya Chemical Fertilizers (RCF) .pptx
 
Social Media Marketing Master Class - Jeff Dwoskin
Social Media Marketing Master Class - Jeff DwoskinSocial Media Marketing Master Class - Jeff Dwoskin
Social Media Marketing Master Class - Jeff Dwoskin
 

Fashion market drives consumer online behaviours: 2015 trend and conversion strategies

  • 1. UN’ESPERIENZA CONSOLIDATA NELL’AMBITO FASHION & LUXURY FASHION MARKET DRIVES CONSUMER ONLINE BEHAVIOURS: 2015 TREND AND CONVERSION STRATEGIES Introducing the 2° edition of E-commerce & Fashion 2015 Stefano Lena, VP Sales & Marketing ContactLab Hybris Fashion Conference, 5° November 2015, Milan
  • 2. 2This document is the intellectual property of ContactLab and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. ABOUT CONTACTLAB a strategic partner on a global scale for top brands, generating growth through digital direct marketing
  • 3. 3This document is the intellectual property of ContactLab and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. ITALIAN FLAIR, FASHION TOUCH The top fashion and luxury brands work with us for international services. ContactLab Digital Direct Marketing solutions are the connection between digital and physical stores. We bring Italian flair, vertical expertise, international knowledge with a solid and scalable technology with top quality and a great price/performance. Founded in 1998, ContactLab has expanded its services over the years, turning digital direct marketing into a strategic lever for business growth with its platform SaaS for email, sms e push notifications. ContactLab has developed a complete offering specialized in Digital Engagement for the Fashion Retail business with an omni-channel approach. Our offering makes an impact on sales – up to 25% - through effective, relevant and localized digital marketing communication. DIGITAL PIONEERS
  • 4. 4This document is the intellectual property of ContactLab and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. 15 YEARS of experience and leadership in digital messaging 1 HQ in Milano, 4 OFFICES in Europe 80 MILLIONS of emails sent every day 6.3 TERABYTE of data handled daily by our systems 12.5ML EUR consolidated revenues (2014) CASH POSITIVE and totally self-financed ContactLab is enrolled in the Elite program by Borsa Italiana Exane BNP Paribas has partnered with ContactLab for their digital strategy reports for the fashion- luxury industry ContactLab is included in the Gartner Market Guide for Email Marketing (June 2014) FACTS AND FIGURES
  • 5. 5This document is the intellectual property of ContactLab and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. AND MARKET TRENDS DIGITAL BEHAVIOURS
  • 6. 6This document is the intellectual property of ContactLab and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. INTERNET POPULATION AND ONLINE SHOPPERS North America Oceania Europe Latin America Middle East Asia Africa EUROPE INTERNET PENETRATION WORLD INTERNET PENETRATION European+ Digital Behaviour Study 2015 98% 95% 94% 88% 84% 73% ONLINE SHOPPERS IN EUROPE 93% 90% 92% 85% 58% 43%
  • 7. 7This document is the intellectual property of ContactLab and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. E-COMMERCE: PURCHASED CATEGORIES AND CHANNELS Fashion Travel & Leisure Beauty/Cosmetics MOST PURCHASED CATEGORIES BY ITALIAN INTERNET USERS PREFERRED E-COMMERCE CHANNELS FOR ONLINE SHOPPING OF FASHION Source : European (+) Digital Behaviour Study 2015 Vertical e- commerce Multibrands e- commerce Online + in-store European+ Digital Behaviour Study 2015
  • 8. 8This document is the intellectual property of ContactLab and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. E-COMMERCE: IMPACT ON TURNOVER TO TRIPLE FOR LUXURY FASHION BRANDS IN 5Y 0 % 5 % 10 % 15 % 20 % 25 % 30 % 35 % UK Germany US Worldwide ROW France 2014 2020E Source: Digital Frontiers: The New Luxury World of 2020, ContactLab - Exane BNP Paribas, E-commerce Penetration: 2020 Vision
  • 9. 9This document is the intellectual property of ContactLab and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. 0 200 400 600 800 1.000 2013 2014 2013 2014 2013 2014 2013 2014 1.200 1.400 E-COMMERCE IN STORE CROSS CHANNEL Digitally Contactable Registered Digitally Contactable Digitally Contactable Competitiveness is based on the capability of integrating users’ digital identities with their actions, doesn’t matter the touchpoint they use to interact with the brands. Client Yearly Average Spending (EUR, Worldwide, 2013-2014) Source: ContactLab Analisys DIGITAL CONTACTABILITY MAKES THE DIFFERENCE IN GENERATING REVENUES
  • 10. 10This document is the intellectual property of ContactLab and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. Digital Competitive Map: July 2015 – Citius, Altius, Fortius – 3° edizione Source: ContactLab Analisys WE CONSTANTLY MEASURE THE DIGITAL ROADMAP OF TOP LUXURY AND FASHION BRANDS
  • 11. 11This document is the intellectual property of ContactLab and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. 66% feels the content of the newsletters they subscribe to is trustworthy EMAIL IS ONE OF THE KEY FACTORS TO MAKE BUSINESS Email is considered the most effective method to follow brands closely 67% go to the store and buy the products reported in the message 83% buy online after having browsed on the website from a link in the newsletter + + Source : European (+) Digital Behaviour Study 2015
  • 12. 12This document is the intellectual property of ContactLab and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. DIGITAL DIRECT MARKETING HAS AN IMPACT ON SALES 10% BUSINESS VALUE GLOBAL SALES 2012 - 2014 +76% RETAIL 2014 WORLDWIDE E-COMMERCE 3-6% >50% 90% BUSINESS VALUE
  • 13. 13This document is the intellectual property of ContactLab and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. ARE FASHION BRANDS AWARE OF THE OPPORTUNITY? Source: Digital Competitive Map – Citius Altius Fortius, by ContactLab and Exane BNP Paribas Customer Engagement Experience: Email Proficiency
  • 14. 14This document is the intellectual property of ContactLab and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. ARE FASHION BRANDS DOING THEIR BEST TO COMPETE? Source: Digital Competitive Map – Citius Altius Fortius, by ContactLab and Exane BNP Paribas Cross channel services: interaction among website, e-commerce & store
  • 15. 15This document is the intellectual property of ContactLab and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. 39 51 30 42 51 4 11 3 6 8 ITALY (n=7.042) UK (n=952) GERMANY (n=964) FRANCE (n=877) SPAIN (n=623) Users of C&C for clothing, fashion itemsUsers + prospects of C&C for clothing, fashion items ALREADY SHOPPER S PROSPECTS + SHOPPERS CROSS-CHANNEL: A KEY ASSET TO DEAL WITH Seamless integration and consistancy through touchpoints are key success factor Source : European (+) Digital Behaviour Study 2015 Relationship with «click and collect» for purchasing fashion
  • 16. 16This document is the intellectual property of ContactLab and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. CONCLUSIONS – WHAT BRANDS NEED TO STEP FORWARD Customer satisfaction survey program, to retain customers and nurture the relationship Data-driven analytics, to take rapid decision Customer-centric platform, to offer a consistent and seamless experience to the customer Glocalized services, to maximize effectiveness of your campaigns Digital Assessment, to benchmark competitors Customer’s digital identities, to align customer journeys and offering lifecycle One-to-one relationship programs in-store, to personalize the conversation
  • 17. 17This document is the intellectual property of ContactLab and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. THANK YOU FOLLOW US ON Download our resources Stefano Lena stefano.lena@contactlab.com

Editor's Notes

  1. Balenciaga, Fendi and Dior lead on customer engagement by targeting their marketing although most brands are still far from having best practices