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Finding HR's Place in Economic
 Recovery: A Practical Strategy

       Helen Froud MBA CMIPD
      MD, Froud Consultancy Ltd.
               Scotland
Aims for today
• Understand and analyze the
  nature of economic recovery and
  the role of HR in assisting this
  recovery;
• Plan an HR Strategy to maximize
  recovery;
• Understand how we must shift
  our behavior to maximize our
  performance during recovery.
HR is Global
•The catastrophic economic events
since 2008 have affected the entire
developed world

•HR is now a global profession with
transferable strategies, practices and
professional goals

•We can therefore begin to predict how
to influence this economic recovery
Understanding Economic
               Recovery
• What happened in previous recessions?
• Predictions based on the past – sound or not?
• Demographic and economic shifts and cycles
• Understanding the future
• Influencing the corporation

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The document proposes a social media campaign to increase brand awareness for Reebok's Easytone and Runtone shoes. The campaign theme is "15 minutes to train" and will use Facebook, Twitter, YouTube, AdWords, and public relations. On YouTube, people can submit videos of themselves exercising or moving in the shoes for a chance to win a monthly hosting spot. Metrics of success include engagement on social media platforms and views of the website and YouTube videos.

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The document summarizes 5 examples of contemporary, affordable housing developments in Northern California that conserve open space through compact design. All developments provide affordable housing where residents pay no more than 30% of income on rent. Developments featured range in size from 32 to 83 units and were developed by non-profit organizations to provide housing and support services for populations like seniors, families, and youth.

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What happened in previous recessions?

• Four employment slumps since 1970
• This is the worst since the 1980s
• Florida currently more seriously affected
• UK and Western Europe always follow suit
• Other major economies have linked cycles
• Each slump has had distinctive labor-market
characteristics and implications for the labor force
Froud - Finding HR's Place in Economic Recovery:  A Practical Strategy
Is it sound to project forward based on
           past experience?
    • Some changes are cyclical
    • Some labor market changes are
    predictable
    • HR has sound experience in
    dealing with the last two decades of
    profound organizational change
Demographic and economic shifts
         and cycles
 • HR must speak the language of
 economic forecasting
 • We must study the demographics
 locally, nationally and regionally
 • We must understand macro-level
 business trends (e.g. offshoring)
 and translate into strategy

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This document discusses managing a mobile workforce. It begins with statistics showing the growth of mobile workers and their importance. It then covers the lifecycle of a mobile employee including onboarding, career path, and success factors. Challenges of a mobile workforce like communication and technology are addressed. The benefits of mobile applications for tasks like expense reporting and a sample employee day are reviewed. Key takeaways are that mobile access improves productivity, visibility, and flexibility while reducing costs.

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The document proposes a social media campaign to increase brand awareness for Reebok's Easytone and Runtone shoes. The campaign theme is "15 minutes to train" and will use Facebook, Twitter, YouTube, AdWords, and public relations. On YouTube, people can submit videos of themselves exercising or moving in the shoes for a chance to star in the monthly online show. Metrics like video views, social media engagement, and PR placements will measure the campaign's success.

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This document discusses improving human relations through active listening, using "I" statements to reduce tension, and effectively apologizing when needed. It also mentions emotional intelligence or EQ.

Understanding the consequences
  • Changes within the HR profession
  • Changes within the corporation or
  entity
  • Changes within the labor market
  as a whole
Froud - Finding HR's Place in Economic Recovery:  A Practical Strategy
Change within the profession
• Recruitment skills decay
• Loss of meaningful talent
management
• Loss of career paths
• Loss of expertise to consulting and
beyond
Change within the corporation/entity
   • Outsourcing/restructuring
   • Expert skills gap
   • Managing contracts and
   contractors
   • Managing morale and livelihoods
   • Loss of direction and momentum

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This document discusses organizational change and learning. It begins by stating that change aligns an organization's people, resources and culture with a shift in direction, and is often initiated by critical events like globalization, new leadership, mergers or poor performance. The rest of the document outlines the process of organizational change, factors that drive change, types of change, how to overcome resistance to change, and keys to cultural change. It provides an 8-step framework for managing change that includes establishing urgency, building support, creating a vision, communicating, empowering action, achieving wins, sustaining change, and changing culture.

 
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The document discusses change management and organizational change. It defines change management as the process of managing the people side of change to achieve business outcomes. It then outlines the history and evolution of change management from the pre-1990s focus on understanding human change, to the 1990s when it entered business terminology, to the 2000s when it became more formalized. Popular models for managing change are also discussed, including ADKAR, Kotter's 8-step process, and Lewin's three-step model. Resistance to change and overcoming resistance are also summarized.

#changemanagement
Change within the economy
• Subsisting trends continue – increased
diversity, migration, aging, portfolio jobs
• Some trends have peaked – some
female economic participation rates, birth
rate decline in some developed
economies
• New trends are emerging –
organizational alumni and core
contractors, loss of support professions.
Professional Behavior Shifts
• Our transactional days are over – but
the IT systems must work properly
• We may work within or outside the
corporation or entity; we must move
sectors to gain broad expertise
• We may become HR+ specialists
• We must understand contracting better
• How good is your market intelligence?
Practical tasks for now
• Build your business credibility
• Network or there’ll be no tomorrow
• Check your business continuity
plan
• Archive/improve your expertise
• Make sure your leavers would
rejoin or buy from you
Action through recovery
•Lead the way in managing contracts
•Lead the way in keeping it lean
•Seek out more cost-effective hires
•Seek thought leadership on people
issues
•Compliance is essential but it’s not why
we’re here
•Run HR like a mini-business – you may
have to do it for real one day!

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With 60% of employees stating that they will look to change jobs when the economy picks up, what should you be doing to manage & retain your talent?

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This document discusses the importance of business succession planning for small businesses and family owned enterprises. It notes that 95% of businesses are family owned and they create 45% of GDP. However, only 28% have a succession plan. The document outlines the succession planning process, including defining goals for the owner, family, employees and other stakeholders. It explores different tools and techniques for succession, such as different business structures, trusts, insurance and other options. It emphasizes the importance of communication throughout the process and balancing the goals of all involved parties.

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Thank You
Tapadh Leibh

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Froud - Finding HR's Place in Economic Recovery: A Practical Strategy

  • 1. Finding HR's Place in Economic Recovery: A Practical Strategy Helen Froud MBA CMIPD MD, Froud Consultancy Ltd. Scotland
  • 2. Aims for today • Understand and analyze the nature of economic recovery and the role of HR in assisting this recovery; • Plan an HR Strategy to maximize recovery; • Understand how we must shift our behavior to maximize our performance during recovery.
  • 3. HR is Global •The catastrophic economic events since 2008 have affected the entire developed world •HR is now a global profession with transferable strategies, practices and professional goals •We can therefore begin to predict how to influence this economic recovery
  • 4. Understanding Economic Recovery • What happened in previous recessions? • Predictions based on the past – sound or not? • Demographic and economic shifts and cycles • Understanding the future • Influencing the corporation
  • 5. What happened in previous recessions? • Four employment slumps since 1970 • This is the worst since the 1980s • Florida currently more seriously affected • UK and Western Europe always follow suit • Other major economies have linked cycles • Each slump has had distinctive labor-market characteristics and implications for the labor force
  • 7. Is it sound to project forward based on past experience? • Some changes are cyclical • Some labor market changes are predictable • HR has sound experience in dealing with the last two decades of profound organizational change
  • 8. Demographic and economic shifts and cycles • HR must speak the language of economic forecasting • We must study the demographics locally, nationally and regionally • We must understand macro-level business trends (e.g. offshoring) and translate into strategy
  • 9. Understanding the consequences • Changes within the HR profession • Changes within the corporation or entity • Changes within the labor market as a whole
  • 11. Change within the profession • Recruitment skills decay • Loss of meaningful talent management • Loss of career paths • Loss of expertise to consulting and beyond
  • 12. Change within the corporation/entity • Outsourcing/restructuring • Expert skills gap • Managing contracts and contractors • Managing morale and livelihoods • Loss of direction and momentum
  • 13. Change within the economy • Subsisting trends continue – increased diversity, migration, aging, portfolio jobs • Some trends have peaked – some female economic participation rates, birth rate decline in some developed economies • New trends are emerging – organizational alumni and core contractors, loss of support professions.
  • 14. Professional Behavior Shifts • Our transactional days are over – but the IT systems must work properly • We may work within or outside the corporation or entity; we must move sectors to gain broad expertise • We may become HR+ specialists • We must understand contracting better • How good is your market intelligence?
  • 15. Practical tasks for now • Build your business credibility • Network or there’ll be no tomorrow • Check your business continuity plan • Archive/improve your expertise • Make sure your leavers would rejoin or buy from you
  • 16. Action through recovery •Lead the way in managing contracts •Lead the way in keeping it lean •Seek out more cost-effective hires •Seek thought leadership on people issues •Compliance is essential but it’s not why we’re here •Run HR like a mini-business – you may have to do it for real one day!