Google analytics

• INTRODUCTION
• LITERATURE SURVEY
• PROBLEM DEFINITION
• IMPLEMENTATION
• ANALYSIS
• CONCLUSION
• REFERENCES
2

What is Google Analytics ?
Who Can use Google Analytics ?
What can Google Analytics do ?
Why Google Analytics ?
4

“Google Analytics is a free web
analytics service offered by Google that
provides users with highly interactive,
flexible, and detailed web analytics
reporting.”
-Wikipedia
5

 Anyone who owns a website and has to make
decisions about your website, online campaigns
and other marketing efforts.
6

Google Analytics is a powerful tool that analyses:
• Website traffics
-Where visitors came from
-How they are navigating through your site
• Conversions
-downloads
-page views
-registrations
• E-commerce
-Volume of transactions
-Dollar value transactions
-Success of transactions
7

Executives can learn:
• Which marketing initiatives are most effective
• Accurate website traffic patterns/trends
• Which customer and customer segments are most valuable
Marketing Professionals can learn:
• Where visitors come from and what do they do on the site
• How can the website convert more visitors into customers
• Which keywords resonate with prospects and lead to conversions
• Which online ad or creative is the most effective
Developers can learn:
• Where people leave the site
• Which pages retain visitors the longest
• What search terms people use to find the site
8

• Nearly all businesses now own a website.
• But systematic analysis of costumers’ behaviors not in
pace with the rapid growth in ecommerce.
• Above 70% of the most frequent websites use web
analytic tools but with their large amount of data, it
is difficult to use them effectively.
• Important to know what kind of data and knowledge
are required for successful website development.
10

• A key issue for researchers
Measuring effectiveness of website
What dimensions needed for evaluation
Limited study on web analytics tools
• Most website owners were familiar with hit
counters to track no. of visitors
Merely tell how many people came to our website
More sophisticated
12

• To complete this process
 we must have access to website source code
 have a Google analytics account and
 property already being set up.
• To add tracking code to your site:
i. Find the tracking code snippet for property you have setup. It starts
with <script> and ends with </script>.
ii. Copy the snippet
iii. Paste it into every web page that we want to track. Immediately before
the closing </body> tag.
14

Google Analytics presents reports on the
data gathered in 5 main categories:
 Real –Time
 Audience
 Acquisition
 Behavior and
 Conversions
17

• In Google Analytics we can
Measure how a company’s online marketing and presence works
Improving website development by analyzing.
• The Acquisition reports give us insight into
Where your visited originated from
the tactics that bring in the most qualified, converting leads.
• The Behavior reports give us an insight into
top pages and top event interactions
to improve our conversion rates with Experiments and In-Page
Analytics.
• The Conversions reports gives us insight into
to view and analyze the way people navigate our website on their
way to converting.
27

• Google Analytics in Brief
29

Google analytics

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