Google Analytics Academy serisinde bu hafta;
https://www.notion.so/Kaynak-D-k-manlar-4f92b5b37e6a4280a238591ed8066f1a
Google Analytics üzerinde topladığımız veriler neden yanıltıcı olabiliyor? Nelere dikkat etmeliyiz? üzerine sohbet ettik.
GA4.0 'ın "The next generation of Google Analytics" olarak anılmasının sebepleri neler?
GA4.0 ile hayatımızda neler değişecek? Neden önemli?
Mevcut hesabı nasıl upgrade edebiliriz? Hangi şirketler önceliklendirmeli?
GA4.0 ile birlikte daha çok duyacağımız "engagement rate", "automatic events", "server side" terimleri
How to Do Anything You Want in Google Data Studio - Google Marketing Platform...In Marketing We Trust
Learn how to do anything you want in Google Data Studio. Create beautiful visualisations and save time by automating the process without compomising on the visualisation aspect.
Why Data Studio and not one of the other data visualization tools?
It’s free, simple to use, simple to share and with the possibility to connect to a lot of data source, you can report on almost every thing.
an outline of the differences between the new google analytics 4 and the old universal analytics and my recommendation for next steps. It's mainly for shopify stores, but it can be applied to all businesses.
Preparing for GA4 - The Future of Google AnalyticsJason Dodge
Delivered to the DMA West Tech Summit '23 attendees, the presentation is intended to show the big differences between universal analytics (UA) and GA4. What marketers need to be aware of when making the transition, how to create custom events in GA4 and GTM. This presentation also covers reporting at a high level, with lists to resources for further learning.
Upgrade to GA4 for advanced tracking, machine learning models, and cross-device insights. Get a complete view of user behavior and make confident data-driven decisions. Upgrade to GA4 today to stay ahead.
Google will retire Universal Analytics (UA) on July 1, 2023. After that date, historical UA data will only be accessible for 6 months, and then it will be deleted. Google Analytics 4 (GA4) will replace UA as the default platform. GA4 uses events instead of pages and sessions to track data, and hosts data for 2-14 months instead of indefinitely like UA. Websites and apps need to implement GA4 tags and configurations to begin collecting data in the new platform.
With the official sunset of Universal Analytics (UA), businesses are now expected to have Google Analytics 4 (GA4) up and running smoothly.
Join this webinar to make sure your business has GA4 set up with conversion tracking working, and learn how to utilize the new interface, event data types, and more to keep your campaigns on track.
You’ll learn:
How to read reports in Google Analytics 4.
How to analyze and utilize the data in GA4.
How to make sure GA4 is set up properly.
Drew Blumenthal, Founder & CEO at Digital Drew SEM, will walk you through all of GA4’s new reports and new metrics so you can understand what they mean for your business.
Columbus Web Analytics Wednesday - Google Analytics 4Tim Wilson
Presentation by Ken Williams and Cory Watson at Columbus Web Analytics Wednesday on 08-Jun-2022. The session was an overview of Google Analytics 4 and the main steps organizations should go through in order to adopt the platform, with Google's Universal Analytics slated to go away in July 2023.
Details at https://www.cbuswaw.com/june-2022-google-analytics-4-meetup-and-bonus-seminar
Google a sorti la nouvelle version de Google Analytics 4. Avant de passer sur la nouvelle version, il est important de bien comprendre son fonctionnement, d'apprendre à l'installer et l'utiliser et comprendre les problématiques liées au RGPD.
https://admaker.fr/
Training material for Google Analytics Class One. Google Analytics for beginners by Noel Gomes Twitter @SocialNoel. Course material for Digital Marketing Course.
The document provides an overview of setting up and using Google Analytics 4 (GA4). It discusses the GA4 naming convention, implementation using Google Tag Manager, integrations with other Google services like Google Ads and Search Console, and key changes from Universal Analytics including how active users are tracked. The document also gives guidance on scopes for dimensions in GA4 reporting and provides examples of reports in the GA4 interface like acquisition, real-time, life cycle, and users reports.
The document discusses a data reporting tool that presents information in customizable, mobile-friendly summary cards designed to make user trends instantly apparent. The tool allows the user to configure a reports snapshot focused on top business or marketing goals, and contains a card covering all important metrics.
Google Tag Manager | Google Tag Manager Tutorial 2019 | Google Tag Manager Se...Simplilearn
This presentation about Google Tag Manager will help you learn what is Google Tag Manager, benefits of Google Tag Manager, how Google Tag Manager works, and finally a demo on how to get started with Google Tag Manager. Google Tag Manager is a free tool offered by Google that helps every marketer to deploy and track tags on your website. With Google Tag Manager all tags are managed in one place allowing an individual to install tags without manually editing their website code. In short, it is an effective and efficient way to manage our website tracking code with less effort.
Below topics are explained in this Google Tag Manager presentation:
1. What is Google Tag Manager?
2. Benefits of Google Tag Manager
3. How Google Tag Manager works
4. How to get started with Google Tag Manager
Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills, and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.
What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation, and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
4. Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing
5 Create the right marketing messages tailored to the right audiences
Who should take this Digital Marketing course?
Anyone who is looking to further his or her career in digital marketing should take this course, especially those seeking leadership positions. Any of these roles can benefit from Digital Marketing Specialist training:
1. Marketing Managers
2. Digital Marketing Specialists
3. Marketing or Sales Professionals
4. Management, Engineering, Business, or Communication Graduates
5. Entrepreneurs or Business Owners
6. Marketing Consultant
Learn more at https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training
The new Google Analytics 4 will become the new standard in digital analytics with Universal Google Analytics sunsetting July 2023. GA4 can automatically alert you to significant trends in your data, provide insights from your data, and even help you anticipate future actions your customers may take with predictive analytics. By the end of this presentation, attendees will create better integrations with their current marketing platforms for a more complete cross-channel analytics view of a customer journey. The presentation will cover technical GA4 skills to utilize for data import audiences, funnel explorations, events and conversions, and consent mode.
Google Tag Manager is a tool that allows users to easily add and update tags for Google Adwords and Google Analytics on websites without editing code directly. It provides advantages like user permission controls, debugging capabilities, flexibility, and support for future upgrades. Tags and rules are needed in GTM containers to manage tracking processes across devices in a cost effective way while ensuring usability and testability of tags. GTM supports macros, tags, and rules to track events and customize tagging implementation for both web pages and mobile apps.
Google Tag Manager allows you to manage tracking tags through a single snippet of code and a web interface, rather than having to directly code each tag individually. It uses tags to send data to third parties, triggers to determine when tags should fire based on conditions, and variables to customize tag values. The document provides examples of how to use GTM to track Google Analytics events for an ecommerce funnel, integrate Intercom on a landing page only, and track Google Adwords conversions. Resources for learning more about GTM are also listed.
GA4 is Google's latest version of Google Analytics that allows combining mobile app and website usage data in a single property for unified reporting. It uses an event-based measurement model rather than sessions and pageviews. Reporting and metrics in GA4 are different from GA3 and data cannot be transferred between the two. While GA4 provides benefits, it currently lacks some GA3 features, so maintain GA3 tracking in parallel for now.
Google Analytics is a free web analytics service that provides statistics and analytical tools. It tracks data on user behavior, including sessions, users, pageviews, bounce rate, goals, and conversions. The document defines key Google Analytics terms and provides an overview of the Google Analytics interface and reporting features. It explains how to set up custom reports, dashboards, and segments. It also describes how to set up goals to track user conversions and customize campaigns to attribute traffic sources.
This is a simple brief regarding google tag manager(GTM) and it points how GTM will be useful in your Digital Marketing life. Google Tag Manager will ease your work as a SEO.
Google Tag Manager is a tag management system that allows users to easily create, maintain, and deploy tracking codes on websites. It offers benefits like reduced reliance on developers, testing and debugging capabilities, user permission control, and easy configuration of popular tools. Google Tag Manager can be used to track a wide variety of user behaviors and events, such as link clicks, form submissions, conversions, and more. Setting up tags in Google Tag Manager involves creating a new tag, configuring it, setting triggers, testing in preview mode, and then publishing changes.
DrupalGovCon - Taming Your Data 2023.pdfDesignHammer
Google Analytics 4 (released in 2020) provides many structural improvements over Universal Analytics (the previous version), but default GA4 events and reports leave many important questions unanswered. Fortunately there are numerous places where Google Analytics 4 can be customized or extended to optimize tracking and relevant reporting.
In this session, we will outline common optimizations for GA4 and how to leverage Google Tag Manager and Google Looker Studio to keep your optimizations and reporting clean and well documented.
In this webinar, we will discuss:
- Google Analytics 4 in 5 minutes
- Enhanced Measurement Events, Recommended Events, and Custom Events
- 3 common ways to track form submissions
- Customizing reporting to highlight your target metrics
Google Analytics 4 is replacing Universal Analytics, which will sunset on July 1, 2023. There are several key changes in GA4:
1. It has an event-based data model where all interactions are tracked as events rather than hit types.
2. Metrics like users and sessions are defined differently, which can lead to discrepancies compared to Universal Analytics.
3. Reporting is less built-out so custom reporting solutions are important.
4. Account structure no longer uses views, instead properties can have multiple data streams to segment traffic.
5. Integrations and privacy controls are improved to adapt to changes in online tracking and regulations. Migration must be done carefully to avoid losing important data.
Central NJ Web Developers Meetup - Google Analytics 4.pdfDesignHammer
Universal Analytics (Google Analytics 3) is reaching end of life. Upgrade to Google Analytics 4 (other another analytics platform) before Universal Analytics stops collecting data! Learn the differences between UA and GA4, privacy considerations for Google Analytics, & how and when to implement GA4.
Google Analytics 4 (GA4) is replacing Universal Analytics with a new data model focused on engagement. Key changes include:
- Combining app and website data with no property views;
- Using an event-based model instead of sessions for new metrics like scrolls and clicks;
- Automatically tracking certain interactions for privacy.
Reporting is also updated with new engagement metrics and exploration tools. OGMC is setting up working groups, migrating sites, and helping explain changes to ensure a smooth transition.
GA4 is Google's latest version of Google Analytics that allows combining mobile app and website usage data. It uses an event-based data model instead of pages and sessions. While GA4 provides improved cross-device tracking and engagement metrics, it still lacks robust ecommerce reporting and attribution features found in GA3. Key differences between GA4 and GA3 include different measurement models, tracking IDs, custom dimensions/metrics, and GA4 provides automatic event tracking and a connection to BigQuery.
Google Analytics 4 and BigQuery: The New Kids On The Block.pptxOmi Sido
Google Analytics 4 (GA4) is the latest version of Google Analytics, and it offers a number of benefits over the previous Universal Analytics version that can be extremely helpful for businesses.
Connecting your Google Analytics 4 property to BigQuery is easy and it allows you to gain a better understanding of your digital information and data.
To learn more go to https://omisido.com/how-to-link-google-analytics-4-to-bigquery-the-ultimate-guide/
Analytics Alchemy - A Google Analytics primer on how GA4 can be made effective by organisations and why GA4 is a complete game changer for businesses in every segment.
Top features:
- Data Unification
- AI Powered Insights
- Audience Triggers
- Templates
- Bigquery Streaming Report
The slides has been prepared with memes as a way to narrate and make a compelling the story to any audience.
The countdown is on! July 1, 2023 Google Analytics will be switching to its new system called Google Analytics 4. Some of the transition tasks are straightforward, but others are not. Is your school ready? HEM is here to help.
This webinar, Make Google Analytics 4 a Powerful Marketing Tool for Your School, explains what’s going to happen in the change and how your school or agency can be prepared to complete this task yourself. Plus, we will show how you can unleash the power that a smart digital data-collection strategy can have on the insights you gather about your audience and the actions they take on your websites.
Google Analytics 4 (GA4) is a reimagining of data collection and analysis that combines features from Universal Analytics with new machine learning capabilities. Some key differences from Universal Analytics include:
1) GA4 tracks both app and web data in a single property, whereas Universal Analytics required separate properties.
2) GA4 uses an "engagement rate" metric instead of bounce rate to measure user interactions across different experiences.
3) GA4 calculates sessions and metrics like average session duration differently than Universal Analytics by accounting for engagement rather than individual page views or sources.
4) Landing pages can still be reported on but through different reports in GA4 versus Universal Analytics.
5) GA4 has
MMG GA4 – Using Analytics to Make Better Business Decisions 20230407.pdfSharon Mostyn
Sharon Mostyn from Mostyn Marketing Group presenting to the MaGiC group on Google Analytics (GA4). Using Analytics to Make Better Business Decisions, including Google Analytics Universal Analytics (UA) vs. Google Analytics 4 differences and reviewing the GA4 reports.
GA4 (Google Examination 4) is the latest version of
Google Analytics, giving a more secure way to deal with
clients across sites and applications, depending less on
ad hoc cookies to stay consistent with future
improvements in security guidelines.
Power Digital - GA4 & BigQuery - CBUS WAW - Scott Zakrajsek.pdfTim Wilson
Scott Zakrajsek's presentation at Columbus Web Analytics Wednesday in November 2023—a brief overview of Google Analytics 4, how and why it integrates with Google BigQuery, and some of the basics of getting that data back out of BigQuery using SQL.
What are the differences between Google Analytics Products?
- Universal Analytics has been the standard web analytics product since 2014.
- Google is heavily investing in Firebase Analytics for growing mobile app businesses and has been a standard app analytics product since 2018.
- App + Web was launched as a public beta in Aug. 2019. This is for business owners who provide app as well as web services.
What are the differences between Google Analytics Products?
- Universal Analytics has been the standard web analytics product since 2014.
- Google is heavily investing in Firebase Analytics for growing mobile app businesses and has been a standard app analytics product since 2018.
- GA4 was launched in Oct. 2021. This is for business owners who provide app as well as web services.
In this session, Helena and Christopher from Bergzeit describe two possible solutions to rebuild custom session level channel groups with GA4 raw data, using the dbt framework. The goal of the contained code is to bring the GA4 raw data as close as possible to the session level custom channel groups displayed in the GA4 UI.
If you see shortcomings in the custom channel groups in the GA4 UI, or if you are in need of session level channel groups in your GA4 raw data for reporting or other purposes this repository may be for you. If you use dbt you can use the documented code blocks with some minor adjustments. If you do not use dbt the code may still give you some inspiration on the process. The accompanying code repository can be found here: https://github.com/hellste/dbt_ga4_custom_channelgroups
Find Out:
✔ What is sampling and who should be aware of it.
✔ When, why and in which Google Analytics reports you can find sampled data.
✔ How much money you can lose because of incomplete data.
✔ When and how to fight sampling, and what are the ways to do that in Google Analytics.
The Google Analytics course is an in-depth training program designed to equip participants with the knowledge and skills necessary to effectively utilize Google Analytics to drive data-driven decision making and enhance online performance.
Whether you are a digital marketer, business owner, web analyst, or aspiring data professional, this course provides you with a comprehensive understanding of Google Analytics and its powerful capabilities.
Through a combination of expert-led instruction, hands-on exercises, and real-world case studies, you will delve into the intricacies of Google Analytics and learn how to leverage its features to gain valuable insights into website traffic, user behavior, conversions, and much more. The course takes you from the fundamentals to advanced topics, ensuring you develop a strong foundation while also exploring advanced techniques to extract actionable intelligence from your data.
Key Course Highlights:
Gain an overview of the Google Analytics platform, its key features, and its role in driving data-driven decision making.
Setting Up Google Analytics: Learn how to properly configure Google Analytics for your website or app, including account creation, property setup, and tracking code implementation.
Navigating the Google Analytics Interface: Familiarize yourself with the user-friendly interface and explore various reporting features, customization options, and data visualization tools.
Understanding Key Metrics and Reports: Dive deep into essential metrics and reports, such as audience demographics, traffic sources, behavior flow, conversion tracking, and e-commerce analytics.
Advanced Tracking Techniques: Explore advanced tracking techniques, including event tracking, custom dimensions, enhanced e-commerce tracking, and cross-domain tracking.
Analyzing and Interpreting Data: Develop the skills to analyze and interpret data effectively, enabling you to uncover meaningful insights and optimize your website's performance.
Creating Custom Reports and Dashboards: Learn how to create customized reports and dashboards tailored to your specific business needs, facilitating streamlined data analysis and reporting.
Google Analytics and Marketing Campaigns: Discover how to integrate Google Analytics with marketing campaigns, such as Google Ads, social media advertising, and email marketing, to measure campaign effectiveness and ROI.
Conversion Rate Optimization (CRO): Explore CRO techniques and methodologies, including A/B testing, multivariate testing, and user behavior analysis, to improve conversion rates and maximize website performance.
Google Tag Manager Integration: Understand the benefits of Google Tag Manager and learn how to integrate it with Google Analytics, simplifying tag deployment and tracking management.
Your Raw Data is Ready - Introduction to Analytics Engineering | SMX Advanced...Christopher Gutknecht
In this SMX Advanced 2022 session, Christopher talks about the potential of working with raw data and how to properly approach the task of transforming raw data into high-quality reusable tables in your data warehouse. dbt as a transformation framework plays a key role in delivering quality and structure for this process. The chance for search marketers is to acquire data modeling skills and learn to build their own custom data products around Google Ads and Google Analytics. This talk is not just for inhouse-teams, also for agencies seeking to extend their services into data management.
DigitalZone 2018 için hazırladığım, optimizasyon duygusunun sadece dijital pazarlama alanında değil hayatımızdaki yeri ve önemini içeriyor. Kaçıranlar için zaman içerisinde alt başlıkları Medium üzerinden blog yazısı olarak da detaylandıracağım :)
https://medium.com/@sahinsecil
BoostAcademy'nin ilk hafta konusu: "Google Analytics’i Etkin Kullanarak ile Satışlarınızı Nasıl Arttırabilirsiniz?"
Her Cuma düzenlediğimiz seriye kayıt olmak için: http://www.boostroas.com/webinar
İçerik Bulutu ile ortak düzenlediğimiz online etkinlikte, içeriğin ölçümlenmesi ve Google Tag Manager üzerinden Analytics'e aktarabileceğimiz dataları (scroll depth, action rate vb...) paylaştım.
The document appears to be a slide deck in Turkish for a presentation on digital marketing and analytics. It includes sections on understanding data, how the audience found out about the event, which traffic channels conversions should be attributed to, actionable insights, metrics like click-through rate and impression share, bidding and auction processes, frequency and reach, conversions at different stages, quality score, view attribution, product listing positions, funnel metrics, ad scheduling, assisted and attributed conversions, attribution modelling, cohort analysis, ROAS and cost data uploads, device overlap, purchase funnels, shopping behavior analysis, session value and alerts, reporting, research, keeping in touch, and thanks.
Amazon Aurora 클러스터를 초당 수백만 건의 쓰기 트랜잭션으로 확장하고 페타바이트 규모의 데이터를 관리할 수 있으며, 사용자 지정 애플리케이션 로직을 생성하거나 여러 데이터베이스를 관리할 필요 없이 Aurora에서 관계형 데이터베이스 워크로드를 단일 Aurora 라이터 인스턴스의 한도 이상으로 확장할 수 있는 Amazon Aurora Limitless Database를 소개합니다.
[D2T2S04] SageMaker를 활용한 Generative AI Foundation Model Training and TuningDonghwan Lee
이 세션에서는 SageMaker Training Jobs / SageMaker Jumpstart를 사용하여 Foundation Model 을 Pre-Triaining 하거나 Fine Tuing 하는 방안을 제시합니다. 이 세션을 통해 아래 3가지가 소개됩니다.
1. 파운데이션 모델을 처음부터 Training
2. 오픈 소스 모델을 사용하여 파운데이션 모델을 Pre-Training
3. 도메인에 맞게 모델을 Fine Tuning하는 방안
발표자:
Miron Perel, Principal ML GTM Specialist, AWS
Kristine Pearce, Principal ML BD, AWS
Airline Satisfaction Project using Azure
This presentation is created as a foundation of understanding and comparing data science/machine learning solutions made in Python notebooks locally and on Azure cloud, as a part of Course DP-100 - Designing and Implementing a Data Science Solution on Azure.
Applications of Data Science in Various IndustriesIABAC
The wide-ranging applications of data science across industries.
From healthcare to finance, data science drives innovation and efficiency by transforming raw data into actionable insights.
Learn how data science enhances decision-making, boosts productivity, and fosters new advancements in technology and business. Explore real-world examples of data science applications today.
2. GA4 “The next generation of Google Analytics” olarak anılmasının sebebi nedir?
● Today's purchasing habits are
not channel-oriented, but
journey-oriented.
● Much of the existing Google
Analytics infrastructure and
logic is based on Urchin, an
analytics platform that Google
acquired in 2005.
● Many organizations base their
business decisions on 15 years
of technology.
Mobile is a game changer.
These attempts at bringing web and app data together.
utm (urchin tracking module)
3. GA4 nedir? Google’ın yeni Analytics çözümü mü?
● Google Analytics 4 Properties
is essentially Google Analytics
for Firebase with the addition
of web tracking (which wasn’t
an option for Firebase in the
past)
a new data model
4. Things to know before moving from Universal Analytics to GA4
● Universal Session Scope while
GA4 is Event and User Scope
● We will be talking about Event
measurement instead of Hit.
Effect:
● GA4's underlying data model will
have huge impacts on reporting.
● The way we ask questions will
change
Scope
5. Things to know before moving from Universal Analytics to GA4
● App > Google Analytics For
Firebase for apps
● Web > Google Analytics for
websites
● With Google signals activated,
your Cross Platform reporting
improves the accuracy of User
reporting
Unification
Effect:
● For spreadsheet-based reporting,
this of course, is great news as
you can save 50% of your
formulas and automatically pull
all the data together without
having to repeat any steps
6. ● Bounce rate (UA) and
Engagement Rate (GA4) is not
comparable.
Metrics
Things to know before moving from Universal Analytics to GA4
8. ● Engagement Time is different
from Session Duration.
Session Duration & Engagement Time
Effect:
ET is more descriptive of actual
behavior, and the fact that it is
handled automatically makes it
more accurate and a better
comparison across properties
“Engagement Time” is different from “Average Session Duration”.
Session Duration = (the timestamp on the last hit of your session) – (the timestamp on
the first hit of your session)
Engagement Time = SUM(all instances of the “engagement_time_msec” parameters
across all your events)
Things to know before moving from Universal Analytics to GA4
9. Average Pages per Sessions ● Google Analytics 4 doesn’t track
this metric as a default
Recommendation
Pull screen view and session data from GA4
Things to know before moving from Universal Analytics to GA4
10. ● You no longer have to jump
through hoops to anonymize IP
addresses. That’s because IP
anonymization is enabled by
default in all GA4 properties.
● An IP address considered as
personal data.
IP anonymization
Effect:
By default of GA4, you comply
with EU legislation
Things to know before moving from Universal Analytics to GA4
11. ● you can easily find out how many
times the “session_start” event
was triggered on a particular
page
Landing page reports
Things to know before moving from Universal Analytics to GA4
12. ● Unlike Universal Analytics,
Google Analytics 4 doesn’t
measure site speed
Site speed
Recommendation
integrate Lighthouse with Google Analytics 4, so you can
keep monitoring and optimizing your site and page
speed.
Things to know before moving from Universal Analytics to GA4
13. ● GA4 already connects natively
with BigQuery.
● Native connector’s schema is
completely different from
Google’s Universal Analytics
schema
● New data model stores the data
in a neater format.
The BigQuery schema
Things to know before moving from Universal Analytics to GA4
Effect:
Start sending data as soon as we
can, since there is no historical
data backfill for data that has
already been collected in your
GA4 property.
14. ● Export data for free to the
BigQuery sandbox. It doesn’t
require you to have an attached
billing account. Just keep in mind
that it’s subject to some
limitations.
The BigQuery Sandbox Usage
Things to know before moving from Universal Analytics to GA4
Limits
● 10 GB of active storage and 1 TB of processed query data per month.
● Default expiration time set to 60 days.
15. Data retention ● Google Analytics 4, your data
will expire after 14 months.
Effect:
It might be to start migrating
your GA4 data to BigQuery now
so you don't lose the opportunity
to use historical data.
Things to know before moving from Universal Analytics to GA4
16. ● Real time reports include more
data
● Batching API call update >
single API call ( Instead of
sending a separate API request
for every single event, GA4 waits
a little bit and sends several
events together in a single API
call )
Real Time
Things to know before moving from Universal Analytics to GA4
17. ● GA4 now support Content
Grouping
Content Grouping
Things to know before moving from Universal Analytics to GA4
18. ● Easily answer how long it took
your users to do almost anything
Elapsed Time Feature
Things to know before moving from Universal Analytics to GA4
19. ● On GA4, views were replaced
with data streams.
● A data stream can be one of the
following: a Web data stream
(Web for websites), an Android
data stream (for Android apps), or
an iOS data stream (for iOS apps)
Views
Things to know before moving from Universal Analytics to GA4
20. ● Goals were also removed on GA4
● Mark an event type as a
conversion
● To configure conversions in GA4,
we have three options;
1. use an existing event
2. create a new event (based on an
existing event)
3. use google tag manager
Goals
Things to know before moving from Universal Analytics to GA4
22. How to upgrade to GA4 (Google Analytics 4)
● Google Analytics 4, Universal
Analytics'in bir yükseltmesi
değildir.
● Hem web hem de uygulama
platformlarından analitik
verilerinin toplanmasında
esneklik sağlamak üzere
tasarlanmış, olaya dayalı bir
veri modeli kullanan
tamamen yeni bir Google
Analytics sürümüdür
23. GA4 or Universal Analytics
● This results in far simpler
implementation, and less
effort required to align with
the data mode
● Events are always formatted
the same way: just an event
name and then up to 25
custom parameters
associated with them
● Batching API call update >
single API call ( Instead of
sending a separate API
request for every single
event, GA4 waits a little bit
and sends several events
together in a single API call )
25. ga4 bounce rate
The new version of Google Analytics has
replaced the concept of a “Bounce” with
something called an “Engaged Session”.
For a session to qualify as Engaged, the
user must be do at least one of the
following during their session:
● Actively engaged with your website
or app in the foreground for at least
10 seconds
● Fire a conversion event
● Fire 2 or more screen or page views
● Engagement Rate = (engaged sessions) / (sessions)
● Engaged Sessions per User = (engaged sessions) / (users)
● Engagement Time = sum(engagement time)
26. ga4 hit limits
● No dedicated Ecommerce reports
● No dedicated content/screenview reports
● No cost data from ads
● Limited amount of Custom Event parameters can be
viewed in the interface (unlike Universal Analytics, you
cannot see all of the data you are collecting out of the box.
But, you have BigQuery!)
● Strict character limits on Event Names and Event
parameters
● As noted earlier, marketing channels are associated with
conversion events, not sessions (at least currently)
● This results in far simpler
implementation, and less
effort required to align with
the data mode
● Events are always formatted
the same way: just an event
name and then up to 25
custom parameters
associated with them
● 14 months(BigQuery can be
used for data warehousing)
27. Measurement Protocol TBD
● This results in far simpler
implementation, and less
effort required to align with
the data mode
● Events are always formatted
the same way: just an event
name and then up to 25
custom parameters
associated with them
The Universal Analytics Measurement
Protocol enables tracking of offline activity
and conversions. It also is a critical
component to tracking applications where
there is no Firebase SDK support.
In the background, Google Analytics 4
Properties uses "v2" of the Measurement
Protocol — but it is not officially supported yet
for the purposes mentioned above. We are
looking forward to a solution here as it will be
a key component of truly enabling
cross-platform analytics for customers with
various types of applications, who really need
Google Analytics 4 Properties the most.
28. ga4 bigquery
● Google Analytics 4 includes
a native integration with
BigQuery
● You can do your data
analysis on entirely raw,
unsampled data
30. Filters/Views
Currently, there are no separate views or ability to filter data from Google Analytics 4 Properties properties. This poses a few
challenges currently, such as:
● Cannot exclude internal traffic
● Separation of production data vs. data from development environments is tricky if you have both
a website and apps (create separate streams for dev vs. prod, which means separate properties
for web but you would likely have dev and prod streams for your app in the same Google
Analytics 4 property)
● Dual tracking, or sending data from one application to multiple properties, is not easy to do on
the app side because Firebase doesn’t support it, but it can be done on the web side
On a positive note, Google Analytics 4 Properties by nature enables "rollup" reporting without requiring 360