Health & Fitness Case Study
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The document discusses various marketing campaigns and branding work done by Xebec Communications Pvt. Ltd. for fitness clients like Gold's Gym and Urbounce Gym over several years. It provides examples of creative works like trial coupons, posters, certificates and social media posts developed by Xebec to help clients increase membership, enrollments for fitness events and walk-ins.
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Health & Fitness Case Study
- 1. The concepts and creatives shown here are the intellectual proprietary of Xebec Communications Pvt. Ltd. and may not be used without prior consent. All concept images shown in the presentation are merely indicative. For final artwork images needs to be bought or photographed.
- 2. Gold’s Gym • Handled the account for over 5 years • From just a few centres in Mumbai it grew to an all India brand with over 50,000 members
- 3. Urbounce • Created a new positioning Inspiring and sustaining fitness communities • Helped them build an entire brand Ecosystem around that
- 4. We started when they had about 250-300 members – today they have grown to over 1000 members
- 5. They conduct a Happy Hearts Marathon – - Name given by us. - Last year 450 registrations for the marathon - This year, registrations shot up to 850 - Implemented our suggestions like promotions and leaflet distribution and also social media and Whatsapp marketing
- 6. - December and January are slack months for the fitness industry. Enquiries hardly come. - Through the new positioning campaign – inspiring and sustaining fitness communities walk-ins tripled - As opposed to 2-3 walk-ins per day during this period last year, the walk-ins increased to 7-8 per day
- 7. Creative Showcase Urbounce Gym, Pune
- 8. Trial Coupon
- 10. Internal branding posters for competitions
- 12. Happy Hearts Marathon posters
- 18. FB Posts
- 19. FB Posts
- 22. Talwalkars Pune
- 29. Reborn campaign
- 32. Pirnt ads
- 33. Standees
- 34. Entrance arch at Gym
- 35. Branded T-shirts