This document provides instructions for Assignment 3 which is worth 45% of the unit total. Students must individually write a 3000 word report from the perspective of a telecommunications provider on prioritizing image and brand decisions. The report must include an introduction outlining the structure and significance of branding, research objectives and required information to meet those objectives, a description of the recommended research design and methodology, and a conclusion. Marks will be awarded based on meeting the structural requirements and demonstrating an understanding of applying research to inform brand decision making.