How To Focus On The Big Picture
As a businessperson, you should not allow the paltriness in your mind to get the better of you. You should not confine yourself to thinking about petty things. What you need to think about is the big picture.
This is where you strategize, foresee and plan things to implement today so that the future of your business is stabilized.
If you only think about your current expenses and the present scenario of your business, then you are going to be stuck in the rut for a very long time. If you want you take your business to a wider clientele and really prosper with it, then you need to think about the big picture.
Gerald
gerald-pilcher.com
The Beginners Guide to Startup PR #startupprOnboardly
This document provides an overview of public relations strategies for startups. It discusses defining PR goals, researching target journalists, crafting effective pitches, and building relationships over time. The key lessons are to focus on developing genuine connections with journalists through engaging conversations rather than one-time pitches, and positioning your startup as solving a real problem for readers in order to attract media coverage.
Here are 10 Commandments of Digital, Mobile, Social Media and overall online marketing for both B2B and B2C segments. After all, we sell to people and all marketing it B2P. Special thanks for inspiration from Brian Solis, Jeremiah Owyang, Scott Stratten, and Charlene Li and hat tip to creators of Lego and Star Wars for helping make learning these valuable lessons fun. (and thanks to Gabe Zichermann for teaching me the importance of fun!)
A well-promoted blog is a great way to generate leads and acquire customers. Here are 9 tips to help increase your blog readership.
Visit www.ReferralCandy.com to learn how your existing customers can help you do the same!
Secrets to building an actionable audienceMark Schaefer
14 experts reveal their secrets to building an actionable audience. Highlights from The Content Code, including Guy Kawasaki, David Meerman Scott, Anne Handley, Chris Brogan and Seth Godin.
This is an Intro presentation on "Why Social Media works"
Stats, screenshots, and a short Facebook 101 tutorial in included...
Feel free to download it and customize for your use :)
Content Marketing Hacks That Will Help You Stand OutRoss Simmonds
Keeping content fresh, exciting and bringing back visitors is a challenge for all businesses. Startups, government bodies and Fortune 500 companies all struggle with keeping their content compelling and unique. It’s definitely industry and team dependent, but it’s a challenge that can often be resolved with a few fresh content marketing hacks. Here are a few hacks that will help you stand out.
Some random thoughts about brands and content! If you want a copy pls sent me an email at thecuriousbrain (at) gmail.com. Pls note that I'm dyslexic so if you find that a word is missing or spelling mistake pls let me know
The Ultimate Guide to Creating Inbound Marketing Buyer PersonasSmartBug Media
Personas are the anchor or any inbound or content marketing campaign. With this guide you will learn 75 questions to accelerate and refine your persona develop, and you help you start marketing smarter.....faster!
Vincent Dignan presented on growth hacking techniques for attracting users and customers. He began by defining growth hacking as scalable, repeatable, and predictable tactics focused on growth. He then outlined the main channels for user acquisition including social media, social news sites, content marketing, search engine optimization, and email marketing. For each channel, he provided examples of businesses that could benefit and specific tactics to employ. Throughout the presentation, he emphasized testing techniques across multiple channels, focusing resources on the most effective ones, and continually repeating and refining strategies.
Services and Stories - why marketing and product innovation need to play niceAndy Whitlock
I gave this talk at the Google Firestarters event in London on 17th September 2014. It’s a personal tale about my transition from marketing to product innovation and an attempt to talk sense about why they’re different and why they need each other.
The document outlines 10 common mistakes made when marketing on Facebook. These include: depending too heavily on paid advertising; forgetting the social aspect of interacting with users; being overzealous in posting; ignoring Facebook rules; being lazy in completing your page details; focusing too much on likes; including too much text in posts; not focusing enough on branding; ignoring Facebook Insights data; and being boring in posts. The key is to engage with users socially, post consistently but not too frequently, follow all rules, optimize your page, and create interesting brand-focused content that users will want to engage with and share.
6 Tips to Acquire Customers with Your About PageReferralCandy
We’ve been changing things up around here at ReferralCandy – updating our site, improving our SEO, things like that. While reading up on what to do, we stumbled upon Jennifer Havice’s post “How To Use Your ‘About Us’ Page To Acquire Customers”. You can’t imagine how scandalised we were to realize how terribly under-optimized our own About page is! (We’re working on fixing that now =/)
In the meantime, here’s how you can use your About page to acquire more customers.
Business development for startup foundersNeil Patel
One of the biggest challenges a startup founder can face is getting the business development going. Business development has so many different factors to it. Different founders are good at different aspects. If you don’t get the leads then the whole process breaks down and you won’t get traction.
This document discusses various aspects of finance for startups. It notes that while founders prefer discussing technology and products, understanding finance is essential for paying bills and growing the business. It addresses different funding options like investors and grants. While some startups get large funding, most are rejected by investors. The document cautions founders to only seek funding if it will generate revenue or assets, not just for salaries. It provides questions founders should ask themselves about needs, returns, and timelines before pursuing funding.
Trick or Tweet! 13 Tweetable Content Marketing TipsKapost
The document provides 13 marketing tricks for creating tweetable content. It suggests starting with clear objectives and audience interests. It also recommends measuring engagement, basing production on data, collaborating between marketing and sales, using visuals, writing frequently to improve, and making content conversational. The overall message is that content marketing can be effective when done right.
This document discusses various ways to earn money through online businesses run from home. It covers topics like affiliate marketing, niche marketing, blogging, creating and selling information products, software and memberships.
The key points are:
- Affiliate marketing and niche marketing allow earning commissions by promoting other companies' products online. Creating niche websites focused on specific topics can boost sales.
- Blogging is a popular home business model that can be monetized through ads, affiliate marketing, selling products or information products, or selling the blog itself.
- Creating and selling one's own information products like eBooks, videos or audiobooks can generate ongoing passive income. Outsourcing product creation
This book is different from all the other books youve read about Internet marketing in three main ways:1. This book was written for business owners, not IT geeks. Anybody can understand it.2. All the useless information about the history of the Internet and other similar topics were left out. This is a clutter-free step-by-step tutorial that shows you exactly what you need to do to become successful online.3. This book takes a holistic approach to Internet marketing. Covering everything from Search Engine Optimization (SEO), Social Media Marketing (SMM), Pay-Per-Click (PPC), Conversion Rate Optimization (CRO) and Website Design; this book shows you all the available tools and tactics and helps you figure out which ones will work best for your business. This is the most comprehensive guide to Internet marketing youll ever read.
BENEFITS
LOW ONGOING COST
NO HIDDEN CHARGES
TARGETTED 1
LOW RISK
TRAFFIC
FLEXIBILITY
HIGHT ROI
PERFORMANCE-BASED INCOME
GROE BRAND AWARENESS
PASSIVE INCOME
Full Financial freedom
You can become self-employed doing this
You can take vacations and visit places of interest anywhere in the world
You can purchase items you have always wanted to own
This document provides an overview of internet marketing for beginners. It defines internet marketing as any method used to publicize and sell products online to make money. It states that internet marketing is open to anyone with a computer and internet access, and little to no investment is required to get started. A key concept discussed is the importance of web traffic - specifically getting "hot traffic" from targeted methods where visitors will take desired actions like purchases, rather than just "cold traffic" from untargeted searches that provide few conversions.
The document provides terms and conditions for a report on internet marketing. It states that while efforts have been made to verify the accuracy of the information, no guarantees are made. It encourages readers to use their own judgment and seek professional advice. The document also contains a table of contents that outlines the chapters in the report, including topics on internet marketing for beginners, social media marketing, and old marketing methods that still work online.
This document provides an overview of internet marketing for beginners. It defines internet marketing as any method used to make money by publicizing a product online. It states that internet marketing can be done by anyone with a computer and internet access, as it typically requires little to no investment. The document discusses important concepts for internet marketers like traffic, monetizing traffic through websites, blogs, ecommerce solutions, and building residual income streams. It also promotes blogging as an effective way to generate traffic.
It is not necessary that the product should be yours. There are many ways in which you can acquire products from others. Getting resell rights to products is one way in which you do this. Becoming an affiliate for some website that is selling a product is another way to do this. Here you are not selling your own product, but you are
publicizing it on the Internet all the same. That is why it fits within
the definition of Internet marketing. Affiliate marketing is a subset of Internet marketing.
Become a master affliate marketer by mark clayborne (z lib.org)Riyaraj40
This document provides an overview of online marketing strategies, with a focus on affiliate marketing. It discusses defining target markets, using websites to both sell products and provide informational content to build trust. Search engine optimization is also covered, explaining how search engine spiders find and rank websites based on relevant keywords. The importance of generating traffic and appealing to search engines to be found is emphasized for those seeking to start an affiliate partnership or business online.
The document provides an overview of internet marketing and discusses various strategies for generating traffic and monetizing a website. It explains that internet marketing involves publicizing products online to make money and that anyone can get started with just a computer and internet connection. It also discusses the importance of traffic, differentiating between hot and cold traffic, and how to monetize a website through methods like affiliate marketing, ebooks, and shopping carts. Blogging is presented as an effective way to build traffic.
You’ve already figured out that your small business needs a website to compete with the big boys and maintain every aspect of your relationship with your customers. But once you have your website up and running, you’ll need website promotion ideas so that people know about your website. After all, no one will visit your website if they don’t know it exists.
This document provides tips and advice for successful internet marketing. It emphasizes the importance of staying up-to-date with new technologies and testing different marketing strategies and components of websites. Customers want reliable companies that protect their privacy and value their feedback. The document encourages marketers to be clear about their products and objectives on websites to engage visitors.
This document provides an overview of 8 powerful affiliate marketing tactics that can generate income without creating your own products. These include using classified ads, ezine advertising, solo ads, forum posting, traffic exchanges, and building your own mailing list. Specific tips are provided for each tactic, such as using psychological triggers in classified ads, targeting related ezines for ads, developing reputation on forums before adding signature links, and optimizing traffic from exchanges based on their credit systems. The overall message is that various low-cost advertising methods can be effective for affiliate promotions with the right execution.
This document provides tips and advice for successful internet marketing. It emphasizes the importance of being dynamic and testing different components of marketing campaigns. Marketers should stay up to date on new technologies and look for new ways to market products to customers. When setting up landing pages, the objective and subject of the product being marketed should be immediately apparent to viewers. The document also provides tips on using guarantees and customer reviews to build trust, as well as creating public relations pages and being patient when entering new niches.
affiliate tactics Top affiliate tactics Top affiliate tactics Top affiliate tactics Top affiliate tactics Top affiliate tactics Top affiliate tactics Top affiliate tactics Top affiliate tactics Top affiliate tactics Top affiliate tactics Top affiliate tactics Top affiliate tactics Top affiliate tactics Top affiliate tactics Top affiliate tactics Top affiliate tactics Top affiliate tactics Top affiliate tactics Top affiliate tactics Top affiliate tactics Top affiliate tactics Top affiliate tactics
Affiliate marketing is the process by which an affiliate earns a commission for marketing another person's or company's products. The affiliate simply searches for a product they enjoy, then promotes that product and earns a piece of the profit from each sale they make.
SEO Expert Jessie Stricchiola provides litigation support, expert witness testimony, internet, SEO, and search engine marketing expertise for internet litigation ...
Discover over 8 powerful wealth-generating methods you can use to make a living from selling products you don’t have to create! Inside this eBook, you will discover the topics about using classified ads, leveraging with e-zine advertising, solo ads – outmoded or back in style? The cheapest, fastest way to advertise on the internet: forum posting, using traffic exchanges to promote affiliate programs, social networking sites for affiliate marketing and so much more!
Geniuslink gives you more ways to turn clicks into commissions than any other platform or plugin. That’s why thousands of affiliates and publishers like Pat Flynn, Digital Trends, and ShutUpAndTakeMyMoney use Geniuslink every day.
Try it Free
Instagram is one of those websites a lot of marketers tend to avoid, because they just don’t understand how it works, or they think it won’t benefit their business. They think it’s all about food and celebrities, and maybe they’ll just be wasting their time using the site.
But Instagram can work for nearly any business you can think of, especially those that are based online! Blogs, info products, physical products, real estate, physical stores, restaurants… all sorts of websites can benefit from advertising on Instagram.
And Instagram certainly has the traffic available. The most recent traffic stats I could find for the site (June 2016) said the site is, as of this writing, getting about 500 million active users per month! Who wouldn’t want a portion of that many users? Even if you reached only a small fraction of those users each month, you could improve your own traffic stats significantly.
Plus, the site is actually fun to use once you get used to it, so it’s one marketing method that might not seem like such a grind.
In this guide, you’re going to learn about some of the best tactics you can use to make the most out of Instagram in order to increase your traffic, leads, and sales.
So let’s begin.
Though lead generation for business purposes can be a rather
daunting task, there are various simple ways that can be adopted to
keep the exercise as simple as possible. This time tested methods
have proven to be very useful for those attempting the further their
business forays or expand current business opportunities.
As well, customer loyalty is the single most important element to
retain within a business relationship. A lot of positive elements can be
derived from a well established loyal customer base. Huge amounts of
money is periodically allocated to advertising, primarily to garner a
bigger market share of consumers, but with the existence of a loyal
customer base, this expenses can be channeled towards other better
and more beneficial areas.
Gerald Pilcher
gerald-pilcher.com
Learn the Secrets of Joint Ventures to Expand Your Business! How Much Do You Know About Joint Ventures? It's Time to Discover The Inside Secrets About Building Business by Leveraging Others!
A business game arrangement in which two or more parties consent to pool their assets with the end goal of fulfilling a particular assignment. This task can be another project or some other business movement.
In a joint venture (JV), each of the members is in charge of profits, losses and expenses connected with it. Notwithstanding, the venture is its own entity, separate and separated from the members' different business intrigues.
The parties consent to make another entity by both contributing value, and they then partake in the incomes, costs, and control of the venture. The venture can be for one particular venture just, or a proceeding with business relationship, for example, the Sony Ericsson joint venture.
This is rather than a key partnership, which includes no value stake by the members, and is a significantly less unbending game plan.
Inside this eBook, you are about to learn the essential information about Joint Venture that would definitely help your success.
Gerald
gerald-pilcher.com
A Collection Of Words Of Wisdom From Different Cultures!
For centuries, our great ancestors have passed down great words of wisdom that have inspired many to perform unimaginable feats, conquer their fears and breakthrough from mediocrity.
Thanks to the internet, we can now share these highly sought after words of wisdom to our fellow communities with ease. Lo and behold, the largest collection of inspirational proverbs, from across cultures which you can use or empower others to live an extraordinary life!
Gerald
gerald-pilcher.com
A Proven, Step-By-Step Guide To Making Money Online!
Quick question: are you making money online? If not, or if you’re not earning as much as you’d like, then this special report have something for you. A step-by-step blueprint that is tested, proven, and makes money beautifully, today.
Here’s the deal, If you follow this plan to the letter, you will make the kind of money you got into internet marketing for. You’ll have an idiot-proof strategy that can be used “over and over” again, with which you can build a lucrative, sustainable business that you can be proud to talk about. Everything is covered, with step-by-step instructions.
Gerald
gerald-pilcher.com
Uncover the secrets to everything you've ever wondered about regarding making money online!
Find out how to easily get started with your own domain, hosting, blog, and more, even if you have no experience whatsoever!
Discover the easiest ways to find free and inexpensive tools, and how to use those tools effectively!
Learn about the best resources for internet marketers, including the best places to host your site, get a domain name and find legal images to use!
And much, much more!
Gerald
gerald-pilcher.com
Uncover the DO'S and DON'TS of using LinkedIn to promote yourself, market your business, or even find a job!
Find out the most common bonehead blunders people make on LinkedIn, and how they can totally sabotage your efforts there!
Discover the top little-known tricks for making your LinkedIn profile really stand out!
Learn what LinkedIn users are really looking for, and how you can multiply your efforts by focusing on these things!
And much, much more!
Gerald
gerald-pilcher.com
NIMA2024 | Hoe Danone Trends vertaalt naar Strategie voor het versterken van ...BBPMedia1
Develop a category & retail vision to drive business impact today
Join Arnoud from Danone and Tris from Ipsos Strategy3 as they guide you on a journey through the art of leveraging trends and foresights to craft a category and retail vision. Discover the crucial need of future readiness, and understand how the future can lead to new opportunities, here and now. Be prepared to unlock the future potential of your enterprise!
Unlocking the power of long-tail keywords: a comprehensive guide for digital ...Reversed Out Creative
Struggling to be seen online? Master long-tail keywords, the secret weapon of modern SEO. This guide unlocks their power for businesses of all sizes, helping you rise in search rankings and attract ideal customers.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Rand Fishkin of Sparktoro broke the news about the Google API Leaks in May 2023. Mike King from iPullRank did what he does best—dissected everything from the leaks. How big was the leak? Around 2,600 pages of leaked internal documentation describing different components of Google's ranking systems and 14,000 attributes or features represented in the documentation.
Here’s why this is important
SEO has evolved dramatically over the last 27 years. Companies like Google have built entire businesses around search, and Google has become the unquestioned leader in search. All
this is starting to change—thanks to GenAI.
Ever since Google started building a search engine, it has shared best practices. But it has never revealed anything more—no algorithms or APIs. That changed recently with this leak.
This matters to you
This checklist matters to entrepreneurs, content creators, website owners, brand managers,
PR professionals, marketing analysts, and SEO professionals.
Understanding how the algorithm works today can help you maintain your competitive edge, optimize opportunities, mitigate risks due to these changes, and make informed decisions on your digital strategy.
This checklist is based on everything I learned from listening to two hour-long webinars Rand and Mike hosted recently.
Best Deaddiction Center to get Rid out of addiction
Shri Shuddhi Nasha Mukti kendra helps individual understand their addiction and provide medical treatment, therapy and counseling......
Top 10 Cases of Amnesia A Journey through Memory Loss.pptxelizabethella096
Amnesia, the loss of memory, is a fascinating and complex condition that has captured the imagination of scientists, storytellers, and the general public alike. It can be triggered by various factors such as brain injury, psychological trauma, or even certain medical conditions. This article delves into ten intriguing cases of amnesia each offering unique insights into the human mind and the fragile nature of memory.
Training devistation provides quality training in digital marketing.
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Digital marketing encompasses a wide range of online strategies and tactics designed to connect businesses with their target audiences, increase brand awareness, drive traffic, and ultimately generate leads and sales. Here’s a comprehensive description:
Digital marketing leverages various online channels and platforms such as search engines (Google, Bing), social media (Facebook, Instagram, LinkedIn), email, websites, and mobile apps to reach consumers. Unlike traditional marketing, which often relies on print ads, billboards, or TV commercials, digital marketing allows for precise targeting and measurement of campaigns in real time. also know about benefits of digital marketing
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Lynzee Giamalva - Personal Brand Exploration Kitladylynzee
I have developed a brand identity kit for my personal brand for an assignment in the Digital Marketing Bachelors of Science Degree Program at Full Sail University.
Revolutionizing Advertising with Billion Broadcaster Standee Screen MediaVikasYadav194549
Billion Broadcaster's standee screen media is revolutionizing the advertising landscape with innovative digital screens placed in high-traffic areas such as malls, airports, and residential complexes. These dynamic screens capture attention with vibrant multimedia content, offering a visually engaging platform for advertisers.
Curious about what a social media manager really does? Our latest presentation breaks down the key responsibilities and daily tasks of this dynamic role. Want to understand more about this essential position? Read the full deck now!
Full blog here - https://digitalmarketingphilippines.com/what-does-a-social-media-manager-do/
PHP (Hypertext Preprocessor) is a widely-used open-source scripting language that is particularly suited for web development and can be embedded into HTML. It is primarily used for server-side scripting but can also be used as a general-purpose programming language. PHP is renowned for its simplicity, flexibility, and ease of integration with various databases and web servers, making it one of the most popular languages for building dynamic websites and web applications.led by Mr. Hirdesh Bharadwaj, is an ideal choice for summer training in PHP in Delhi. With Mr. Bharadwaj's extensive 15 years of experience in the field, Webs Jyoti offers top-notch training in PHP development.
One notable aspect of Webs Jyoti is its unique approach. It's not just a training institute but also functions as a development agency. This means that students not only receive theoretical knowledge but also gain practical experience by working on real-world projects.Ducat offers comprehensive PHP training with a strong focus on practical implementation and live projects. Their course covers the latest industry standards and trends, ensuring that students are well-prepared for job placements .
Webs Jyoti: This institute provides 100% practical classes, study materials written by the founder, and training on 2-3 live projects. They also offer job placement assistance and grooming sessions for job seekers.Voice Search Optimization ACIL Computer Education: Known for its industry-standard training, ACIL offers various PHP courses ranging from basic to advanced levels. They emphasize hands-on training with real-world simulations and provide job assistance and placement guarantees for certain courses.
APTRON Gurgaon: APTRON offers a well-structured PHP course with modules on basic to advanced PHP concepts, webs jyoti, and CodeIgniter. They also provide live project experience and job placement assistance.
SLA Consultants India: SLA offers an advanced PHP training program designed by experienced professionals. Their course includes live projects, instructor-led classroom sessions, and extensive practical exposure to ensure students are industry-ready .
Each of these institutes has its own strengths, so you might choose one based on specific criteria such as course content, faculty experience, or placement records.Webs Jyoti: This institute provides 100% practical classes, study materials written by the founder, and training on 2-3 live projects. They also offer job placement assistance and grooming sessions for job seekers.Webs Jyoti ensures that students receive top-notch education and support to kickstart their careers in coding and software development.One notable aspect of Webs Jyoti is its unique approach. It's not just a training institute but also functions as a development agency. This means that students not only receive theoretical knowledge but also gain practical experience by working on real-world projects. Mr. Bharadwaj's extensive 15 years experien
Join us for an inspiring session where we delve into the transformative power of Artificial Intelligence (AI) and Extended Reality (XR) in digital marketing. In today's rapidly evolving landscape, staying ahead requires more than just awareness—it demands proactive engagement and strategic implementation. Leslie Marshall, CMO, Mesmerise Group, will share insights into how emerging technologies like AI and spatial computing are fueling the next generation of marketing. Leslie's journey exemplifies how embracing new technologies can empower marketers to better understand and attract the right customers, ultimately supporting exceptional experiences. In this session, Leslie will highlight how marketers can adopt an explorer's mindset, encouraging them to ask probing questions and navigate through the intricacies of new tech fearlessly. Leslie believes that curiosity is not only a tool for understanding emerging technologies but also a driver for long-term success and innovation in any marketing career. Attendees will leave the session with a 5-step plan for marketers to leverage new technologies to revolutionize their marketing strategies. Looking ahead, let's ask the right questions, define precise metrics, and embrace a forward-thinking approach that aligns with the evolving needs of both the market and the customer. The future of digital marketing awaits—are you ready to seize it?
Key Takeaways:
Attendees will leave the session with a 5-step plan for marketers to leverage new technologies to revolutionize their marketing strategies. Looking ahead, let's ask the right questions, define precise metrics, and embrace a forward-thinking approach that aligns with the evolving needs of both the market and the customer.
Chemical Industry- Rashtriya Chemical Fertilizers (RCF) .pptxmayurparate000
Research on chemical industry with considering one of PSU as an example Rashtriya Chemical Fertilizers (RCF). Chemical Industry trend, strengths, weaknesses. Chemical Industry market position as well as RCF position. RCF revenue, profit, EBITDA, forecast, technology, past performance. State wise revenue of chemical industry and RCF as well
2. - 2 -
Terms and Conditions
LEGAL NOTICE
The Publisher has strived to be as accurate and complete as possible in
the creation of this report, notwithstanding the fact that he does not
warrant or represent at any time that the contents within are accurate
due to the rapidly changing nature of the Internet.
While all attempts have been made to verify information provided in
this publication, the Publisher assumes no responsibility for errors,
omissions, or contrary interpretation of the subject matter herein. Any
perceived slights of specific persons, peoples, or organizations are
unintentional.
In practical advice books, like anything else in life, there are no
guarantees of income made. Readers are cautioned to reply on their
own judgment about their individual circumstances to act accordingly.
This book is not intended for use as a source of legal, business,
accounting or financial advice. All readers are advised to seek services
of competent professionals in legal, business, accounting and finance
fields.
You are encouraged to print this book for easy reading.
3. - 3 -
Table Of Contents
Chapter 1:
Thinking Out of the Box – Why Is It an Absolute Must?
Chapter 2:
Methods of Bringing in the Traffic
Chapter 3:
List Building Strategies – Lead Capture Pages
Chapter 4:
Forging Permanent Relationships with Clients
Chapter 5:
Working within Niches
Chapter 6:
Making a Presence on the Internet
Chapter 7:
Becoming an Avid Social Blogger and Networker
Chapter 8:
Ensuring Viral Marketing for Your Business
Chapter 9:
Gaining Omnipresence through PPC Advertising
Chapter 10:
Making Sure You Last on the Internet
4. - 4 -
Introduction
As a businessperson, you should not allow the paltriness in your mind
to get the better of you. You should not confine yourself to thinking
about petty things. What you need to think about is the big picture.
This is where you strategize, foresee and plan things to implement
today so that the future of your business is stabilized.
If you only think about your current expenses and the present scenario
of your business, then you are going to be stuck in the rut for a very
long time.
If you want you take your business to a wider clientele and really
prosper with it, then you need to think about the big picture.
Here is what you need to know about looking at things in a broader
perspective.
5. - 5 -
Chapter 1:
Thinking Out of the Box – Why Is It an Absolute Must?
6. - 6 -
Summary
When you are into Internet marketing, simply doing the things that
everyone does is not enough. Your ideas have to reach where the
ideas of other people don’t. This is thinking out of the box, and that is
what works in making your business stable for the long term.
7. - 7 -
Thinking Out of the Box – Why Is It an
Absolute Must?
People who restrict their mindset to narrowness often have to live
within that narrowness. If your business is servicing the local
community very well as of now, if you only keep thinking about your
local community, you are never going to go international. That does
not mean you should completely neglect your base market that you
have today and look at the bigger picture. We all know that a bird in
the hand is worth two in the bush. But, what we mean to say here is
that you should not let the bird in your hand go, yet try to get the two
that are sitting in the bush.
Now, is that possible? Is it possible to widen your market even as you
are trying not to lose the focus on your present market?
Well, it is all possible. The one thing that you have to bear in mind to
make that happen is that you must stop thinking within confined
limits. You must start thinking out of the box.
In Internet marketing, you get ample opportunities to do that. You
have all the information you need to analyze your competitor market.
By using services such as WhoIS (http://www.whoIS.com/), you can
find out who the creators of your competitor sites are. You can
research their websites and probably even some of their marketing
strategies to find out what they are using. You can check out their
Alexa ranking (http://www.alexa.com/) to find out how they fare on
the Internet.
8. - 8 -
Once you are armed with this knowledge, you can start doing things in
a better way. The most suicidal point here is to fall in the trap of
monotony. If someone is adopting a policy, say email marketing, and
you start adopting the same policy albeit in a different way, you are
painting yourself into a corner you can’t get out of without spoiling the
already painted floor.
You need to start using different methods and different policies. Even
if you have to do the same things that your competitors are using, you
have to do them differently, giving them your own personal touch.
Remember that people always like novelty. If you come to them with
something new, they are going to look at you closely and with interest.
Thinking out of the box can give you the initial push through its
novelty value. After that, it is the quality of your business that really
matters.
10. - 10 -
Summary
Whether you are just starting out with your online venture or you are
planning an expansion, the most important thing that will matter with
you is traffic. To build your empire, you need to use all traffic
generation methods that you can.
11. - 11 -
Methods of Bringing in the Traffic
Traffic is important for everyone on the Internet, whether it is a small
startup or a multinational giant. The only thing is that the volumes of
traffic are drastically different. While a startup may have traffic in
tens, global websites may have them in millions. Now, if you are
planning to start an empire, it is an absolute must that your traffic
goes in the millions. How do you go about doing it then? Here are the
ways that most people use. Remember that you have to give all these
strategies your unique approach. Using all these strategies will
proportionately increase the traffic.
Marketing with Articles
Write unique articles and put them up on article marketing directories.
People will read them. They will find them easily because the
directories have great search engine optimization and you will be
optimizing your articles through the use of keywords too. Some of the
best directories to submit your articles to are
http://www.ezinearticles.com/, http://www.isnare.com/,
http://www.buzzle.com/, http://www.goarticles.com/,
http://www.about.com/, http://www.eHow.com/ and others. There are
hundreds of these directories, but you have to make sure you submit
on those that are popular.
You can make this tactic your own by giving your own spin to the
articles. This is where you show your expertise and really shine. When
people come to know that you know your subject well, you are going
to progress amazingly well.
Blogging
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This is almost same in principle to article marketing, but is more
demanding. You have to keep the blog current by making regular
posts and commenting on what the readers write. But, this could be
your own public space, your nook where you write about everything
that you want people to know. Blogging works because people respect
a good blogger who gives quality information. Bloggers can become
go-to persons very soon. If someone has a query within your business
niche, they might ask you about it on your blog. When you answer
that, you are stamping your seal of credibility. Other expert bloggers
may also become active on your blog. In short, you can give a very
personal touch to your blog and make it truly special.
Video Marketing
Video marketing through places such as YouTube
(http://www.youtube.com/) has gained a popularity that has no
precedent. This is also a very personal way to market yourself. You
make a video about your business, probably with yourself speaking in
it, and explain things. When people see things, they believe them
better. You can actually become a celebrity on the Internet because of
your videos. What’s best is that people can comment on these videos
and others can answer, so it is similar in concept to blogging. You can
even keyword optimize your video titles so that you make sure people
view your videos.
13. - 13 -
Chapter 3:
List Building Strategies – Lead Capture Pages
14. - 14 -
Summary
So how many times have you heard till now that the money is in the
list? But how do you build this all-important list? Here is the best
method.
15. - 15 -
List Building Strategies – Lead Capture Pages
The list is the most important ally of any Internet marketer. This is the
collection of email ids of people who have showed some kind of
interest in the marketer’s business. Naturally, this is very important to
the marketer because this is what the marketer will tap on to promote
the business. If someone has shown an interest in the business, it is
easy to convert them into customers. This is why lists are useful. With
just a little push in the right direction, a list can vastly increase the
conversion rate of the website.
So, how are lists made? In other words, how are the email ids of these
important people collected? People may take some action on the
website, but how to make them divulge their email ids?
One of the best ways in which intrepid Internet marketers are doing
this is by using lead capture pages. These pages, also known as
squeeze pages, are actually short webpages that the interested visitors
are made to go through.
Let us now see how a lead capture page can be put to use.
Firstly, you will need to have a substantial product to give your
visitors. This could be an eBook on anything within the subject that
your business deals with. Or it could be a subscription to a newsletter.
It is an absolute must that this product you design is of great quality.
This is a place to demonstrate your knowledge and expertise to your
casual visitors and win them over.
Offer this free to your visitor. But don’t do it directly. Give them a link
from where they can download the eBook or the form for subscribing
to the newsletter. However, instead of taking people directly to their
expected destination, make them go through a short webpage, which
is your lead capture page. This page will essentially ask them their
16. - 16 -
email id, promising them alerts on more such freebies in future. It
should also have a disclaimer that their email ids will not be sold to
third parties.
People will usually give their email ids here, because they are
impatient to get to the free goodie you are giving them. This now
contributes to your list.
Now, milking the list to your advantage is up to you. You can follow
them up by keeping on sending them informative and highly useful
stuff (remember that your reputation is at stake here; don’t send them
junk or spam) and subtly promoting your business.
When people are convinced that your product will give them some
value, they will become your customers.
You have marketed relentlessly, got some long-term customers
probably, and you haven’t even downgraded yourself with pitchy
promotion. This is the hallmark of a great Internet marketer.
18. - 18 -
Summary
If you want to go big, you have to keep your clients happy. Just
getting onetime businesses from them is not what you should be
looking at; you have to make them trust you to achieve long-term
goals.
19. - 19 -
Forging Permanent Relationships with Clients
When you are looking at taking your business out of the boundaries it
is presently restricted with, the most important thing is to keep your
current clientele’s faith. You have to make sure you don’t lag in
dealing with them. Even if you get new clients, and bigger ones that
too, the people that have been with you should not be shunned. Not
only is that unprofessional and unethical, but it will be bad for business
too. You will repent at a later stage that you did not spend better time
with the clients you started out with.
But, it is also practically and personally impossible to please everyone,
isn’t it? Usually, people start becoming distant when new people come
in. That’s the law of life, probably, but if you are looking at the big
picture, you cannot afford that.
You have to make sure that your current clients keep trusting you. You
have to forge permanent relations with them.
Here are five essential points that can help you do that.
1. Never go down on the quality. If you are consistent with your
quality, people will stick to you. When your business grows, the
quality of your products will grow too. Make sure that your old
clients get all the upgrades that your new clients are getting. But
don’t go down on the quality.
2. Don’t take your old clients for granted. They were with you all
this time because you were good to them in every way. If you
change suddenly, there are other people they can get attuned to
and begin using.
3. Don’t slow down on the bonuses and offers that you give them.
Make sure that you give them the best value for their money.
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4. Don’t overpromise. Overpromising is the worst thing someone
can do in a business. When you tell a potential customer that
your product has something which they find out later is not
present in the product, they can get very miffed. Even though
you got a onetime sale with them, they won’t return and will
sully your name in the Internet forums.
5. Also, be pragmatic about yourself and don’t go over the top
about the successes you have achieved. Your customers won’t
like that because they know they have made you. You should not
make them suffer for your success by beginning to overprice
your products, restricting your support and offers, etc. Make
sure you remain as much the same with them as you always
were.
It is indeed difficult to keep customers happy all the time, especially
when you begin getting your successes. But if you keep strategizing
and making constant efforts for it, you can go a long way in building
their long term trust.
22. - 22 -
Summary
Diversification could be on your agenda, but the way you start
becoming popular is through working within niches.
23. - 23 -
Working within Niches
A niche is a small segment that you specialize in. It is what your
business specifically deals about. For example, you may be dealing
with electronic products on the whole, but printers may be your niche.
Such niches are important because they can make you a professional
within the subject.
If there is something you really have very good knowledge about, it
could be your business niche. Apart from the fact that you have great
information about your niche and can handle the business within it
well, there is also the fact that you will enjoy working within it. People
who succeed are those who find their niches early on, and stick with it
till it develops into a huge thing.
Even for the customer, working within niches helps. When you write
passionately about your niche subject on your blog or you write some
very good (good means informative) articles about it and post it on
those directories, a lot of people who are looking for specific
information are going to stumble on these. They are going to read
your stuff (because they are already looking for information) and they
are going to get a good impression about you. They will realize that
you are master within the subject. They will begin trusting you, and
that’s where you have clinched the deal.
Working within niches works. Consider you have a gaming website.
People come there to play online games. Now, when promoting
yourself, you could promote several games all at once, or you could
just promote one game that you know very well yourself. This game
becomes your niche. Fans of this game from across the world will like
what you write about it and they will want to visit your website.
24. - 24 -
Now, as you grow bigger in terms of your business volume, you can
explore new niches and expand. You can bring in people of a
completely different sort to add to your business prospects.
But when you are starting out, it is best to work with a single niche.
Give it your best shot. Nurture it like you would to a sapling and soon
it will grow into a tree.
When that happens, start looking for new avenues.
26. - 26 -
Summary
Successful Internet marketers need to plaster themselves all over the
Internet, wherever they can. In this world, visibility is everything.
27. - 27 -
Making a Presence on the Internet
It is highly important that you become popular for your online business
to prosper. This is a vicious circle actually. When your business
prospers, you become popular and when you become popular, your
business prospers even more. So how do you go about gaining the
initial popularity?
The best way to do that is to submit great content on websites across
the Internet in your own name. If you optimize this content, even your
name gets optimized. When people read these articles, they are also
going to read your name. In fact, some people might like your article
so much that they would want to read other things that you have
written, and for that they might just click on your name to find your
author page.
There are so many things that can happen. People who like your
content will visit your website following the link in the bio box and they
might even bookmark the website to return. If you submit to feeds,
you can make the best of this, because you can alert these people
whenever any new information is posted on the website. The greater
the number of times people visit your website, the more will be the
popularity that you get.
Today, through methods such as social bookmarking and p2p
networks, it is highly possible that your content will be passed along
on the Internet. People would want to share good content with their
friends. This is the aspect of viral marketing that we shall see later.
This is what makes you hugely popular.
Some of the places you could really consider for posting content are
Squidoo (http://www.squidoo.com/) and HubPages
(http://www.hubpages.com/). These are places that allow you to have
28. - 28 -
webpages of your own, which are almost like a website that you can
promote in whatever way you want.
Your Internet presence must grow in stages:-
Initially, you have to see that your name becomes searchable
through Google. That means, when people click your name, your
links must appear. If you have pictures of yourself put up on the
Internet, you get a ‘face’ and that’s much better in terms of
business prospects because people know who you are.
The second stage is that people must visit your websites and
either bookmark you or add themselves to the feeds. This shows
you are becoming popular.
People must start distributing your work through social
networking sites.
Later, people must start reviewing your products. Your blog
could be a great place to get reviews, and at a later stage,
people will even write full-fledged reviews about you.
29. - 29 -
Chapter 7:
Becoming an Avid Social Blogger and Networker
30. - 30 -
Summary
We take the discussion of making a presence on the Internet ahead
here.
31. - 31 -
Becoming an Avid Social Blogger and
Networker
Are you a part of the blogosphere? All successful Internet marketers
are. What is the blogosphere? This is simply a realm in which all
bloggers of the world unite. You must know that blogs are not
individual entities. If you visit most successful blogs, you will find that
they link to each other. Bloggers visit each other’s blogs, make posts
and comments and put their own blog’s link in them. No one minds
that, because everyone is visiting everyone else. This is helping
everyone actually, because they are directly improving each other’s
traffic. This grand community where everyone is a friend of the other
is known as the blogosphere.
Now, if you have a blog, you are already probably a part of the
blogosphere, because it is possible that other bloggers are visiting
your blog and commenting. But are you active on theirs too? If you
are not, it is time that you did that. When you are thinking about the
big picture, this is what works. When you write a meaningful post or
comment on someone else’s blog, it is like breaking out into a whole
new market and establishing your credibility with a whole new group
of people.
The bottom line is this – if you aren’t a part of the blogosphere yet,
you must be one without any further delay.
The other place that you must seriously consider if you want to make
yourself popular is the social networking scene. Today, a lot of
businesses are becoming popular through social networks like
Facebook (http://www.facebook.com/), Twitter
(http://www.twitter.com/) and MySpace (http://www.myspace.com/).
32. - 32 -
Make sure you have accounts here. When you have them, you can
build communities of likeminded people and reach out to them. These
are people who are looking for something similar to what you are
dealing with. This could be a much targeted customer base for you.
The main thing is that you should not give up on any avenue to make
your presence felt. Social networking sites and blogs are two of the
most important places where you can ‘sell’ yourself to the people who
will really matter to you in the big picture.
33. - 33 -
Chapter 8:
Ensuring Viral Marketing for Your Business
34. - 34 -
Summary
When you achieve popularity through viral marketing, there is nothing
else that you would want. You reach the stage of nirvana, where
people are pushing your business of their own voluntary will.
35. - 35 -
Ensuring Viral Marketing for Your Business
Viral marketing is something that almost all Internet marketers hanker
for. This is when people begin recommending their products to their
friends. Now, think about it – even if you don’t want to buy a
particular product, wouldn’t you give it a more serious consideration if
a friend raved to you about it? This is what happens when you virally
market your product. You get people to speak about your products and
that increases its prospects manifold.
So, what are the ways in which you can ensure that? The truth is that
if you use all of the methods mentioned in this book, you can get an
amazing degree of viral marketing, whether it is article marketing or
blogging or video marketing or social networking or any other method.
You are becoming popular and bowling people over by the quality and
freshness of your product. Naturally, those people are going to speak
to other people about your product and it is going to become popular.
Somewhere before in this eBook we mentioned how important it is to
retain your past clients. One of the reasons why you should do it is
because they become your viral marketing mouthpiece. These are the
people who have liked your product or service and these are the
people who will want to give something back to you because you have
pleased them with your business. They will not mind recommending
you to their friends and associates and because of the open nature of
the Internet, when they comment positively about you on a blog or
forum or a social networking site, many other people are going to read
it and they will want to check out your stuff too.
If you are active on these sites yourself, you could use these reviews
to your advantage. These could be great testimonials for your sales
pages and probably they could also be used as quotes in the press
releases you write.
36. - 36 -
Big businesses have no dearth of such positive comments. Even
though they do get their share of flak, they know how to highlight their
positives and correct their negatives. Since no one and nothing is
perfect, this is the way you can move toward achieving that big
success you are aiming for.
38. - 38 -
Summary
Apart from helping you make good money, PPC advertising can help
you achieve huge visibility on the Internet and bring in a lot of profit.
Most online businesses that have achieved success have done it
through PPC.
39. - 39 -
Gaining Omnipresence through PPC Advertising
Very simply described, PPC advertising is when you put up an
advertisement of your website somewhere on the Internet and then
pay the host according to the number of clicks you get. PPC stands for
Pay Per Click, if you haven’t figured it out already.
So, who helps you with PPC? That is the best part actually – the very
search engines that rank your websites, something that influences
your websites’ popularities to such a great extent, can help you with
PPC. Through PPC, they ensure that your website is always displayed
on a search engine result page when someone searches with a
keyword that pertains to your website. All search engines, including
Google, MSN and Yahoo! have this provision.
Have you checked out any Google results lately? If you haven’t, go
ahead and do that now. Type in any keyword that you are looking on
information for, like ‘adventure vacations in Bali’, for example. You will
see a lot of results, but look attentively at the results on top and on
the right side of the page. These are the paid results. Or, you could
call them the PPC results.
These results aren’t displayed because these websites rank well. They
are displayed just because the webmasters will pay Google according
to the number of clicks that visitors will make on these websites.
The other results are known as organic results. These are results that
appear because of the optimization, such as keyword optimization,
that has been done on their pages.
There is understandably a lot of consternation about using PPC in this
manner. But it really helps. If you are just starting out with your
expansion, you won’t mind the extra money you pay to get your
40. - 40 -
results listed here. In return, you are getting traffic. Because of this
traffic, your website will begin ranking organically as well and that’s
when you stop this kind of PPC.
PPC is also present in emails. Check your inbox now and open any
mail. You will see some advertisements on the page. These are PPC
advertisements. The concept works the same way as with the search
engine results.
And who can ignore the guru of all, Google AdWords? This service
allows people to buy such ad spaces on websites all over the Internet.
Wherever you see Google Ads, note that they are paid ads.
The thing that you have to remember is that PPC is everywhere, and it
can take you everywhere. When you are looking for vigorous
expansion, you simply have to use this.
41. - 41 -
strategies. Hopefully, this eBook has told you what they are.
Good luck!
Chapter 10:
Making Sure You Last on the Internet
42. - 42 -
Summary
Durability is one of the most important things when you are using the
Internet as your business arena.
43. - 43 -
Making Sure You Last on the Internet
As time passes, you will try to diversify and go on to things that seem
better to you. At that time, your existing policies might dwindle. You
might not work on your existing strategies anymore. Resultantly, the
business already in your hand might start taking a setback. But this is
exactly what we spoke about earlier – you don’t have to let this
happen. Even as you are planning new things, you have to make sure
your current things last.
Your visibility helps. If you have made yourself popular already, you
can be sure of a long run for yourself. If you keep the links active still,
you will be in demand.
But you have to make sure you keep updating stuff too. Don’t just
vanish from your blogs or from the article directories or from the social
networking scene. Keep posting content there. Keep replying to
comments.
Here is where you might think outsourcing is a good idea, if you
haven’t thought about it already. Even when you are building things,
you must train some professionals to work in the way you have
envisioned. You have to tell them what you want and actually test
them out. When you simply cannot do something anymore, you could
let them take it up. Even though your profits from that will be reduced,
it will ensure that that aspect of your business is still alive.
Another thing that you must consider is automation. Stop doing things
manually when you cannot manage for the time. Everything, from
sending replies to testing out different layouts for your webpages, can
be done through automated software. As you are growing, you will
have funds to spend on automated software. Use these tools to your
44. - 44 -
best advantage, but always keep an eye on the quality, making sure
that never goes down.
In time, you will have a completely streamlined state of affairs, just
like how things work in a beehive with clockwork precision. You will be
at the helm of affairs, while your minions, both human and otherwise,
will ensure that your online conglomerate keeps functioning and
making profits for everyone involved.
45. - 45 -
Conclusion
Building an online business is easy. Building a huge online business is
slightly difficult. Building and maintaining a huge online business is
very difficult.
It is something only a few people can do.
But those who do it, achieve the pinnacle of success.
You have now what it takes to get there. Utilize it and make the most
of it.
To your HEALTH!!!