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Business Model Canvas Key Resources

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Benson Garner
Benson Garner

The document discusses the key resources section of the Business Model Canvas. It defines key resources as the most important tangible and intangible things needed for a business model to work. Examples of tangible resources include physical assets like factories, human resources like employees, and financial resources like capital. Intangible resources include intellectual property, brands, user bases, and customer trust. The document cautions against getting too granular and stresses the importance of identifying only the essential resources that drive the business model.

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The Business Model Canvas Key Resources
The Business Model Canvas Key Partners Key Activities Key Resources Cost Structure Designed for: Designed by: Value Propositions Customer Relationships Date: Version: Customer Segments Channels Revenue Streams designed by: Business Model Foundry GmbH, Switzerland www.businessmodelgeneration.com This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit: http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA. strategyzer.com
The Business Model Canvas Key Partners Key Activities Key Resources Cost Structure Designed for: Designed by: Value Propositions Customer Relationships Date: Version: Customer Segments Channels Revenue Streams designed by: Business Model Foundry GmbH, Switzerland www.businessmodelgeneration.com This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit: http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA. strategyzer.com
The Business Model Canvas Key Partners Key Activities Key Resources Cost Structure Designed for: Designed by: Value Propositions Customer Relationships Date: Version: Customer Segments Channels Revenue Streams designed by: Business Model Foundry GmbH, Switzerland www.businessmodelgeneration.com This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit: http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA. strategyzer.com
def. key resources (pro·to·typ·ing) * most important things you need to have for your business model to work
business models are based on a number of essential tangible and/or intangible resources
Tangible Resources
physical
Intel Semiconductor Plants
Intel Semiconductor Plants chip company without adequate infra = R.I.P
human
UBS Wealth Management Bankers
UBS Wealth Management private banking without great bankers = R.I.P Bankers
financial
China Life Insurance ver Capital to Co ims Insurance Cla
China Life Insurance insurance without sufficient capital = R.I.P ver Capital to Co ims Insurance Cla
Intangible Resources
intellectual property, trademarks, etc.
Google (Mobile Space) Patent Portfolio
Google (Mobile Space) tech company without patents = R.I.P Patent Portfolio
brand (value)
Sony Playstation 4 Sony Playstation Brand
Sony Playstation 4 consumer electronics without brand = R.I.P Sony Playstation Brand
traffic
Facebook d # of users an traffic on FB content
Facebook ad business without traffic = R.I.P d # of users an traffic on FB content
user base
iOS and # of iOS usersing their spend power
iOS platform business without user base = R.I.P and # of iOS usersing their spend power
trust
Credit Suisse Wealth Management ts Trust of Clien
Credit Suisse Wealth Management banking without trust = R.I.P ts Trust of Clien
Frequently Observed Mistake
! make sure stay strategic and don’t get too granular!
The Business Model Canvas Key Partners Key Activities Key Resources Cost Structure Designed for: Designed by: Value Propositions Customer Relationships Date: Version: Customer Segments Channels Revenue Streams designed by: Business Model Foundry GmbH, Switzerland www.businessmodelgeneration.com This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit: http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA. strategyzer.com
The Business Model Canvas Key Partners Designed for: Key Activities Value Propositions Key Resources t Projec er Manag Designed by: Customer Relationships Date: Version: Customer Segments Channels Compan y Cars IT Staff Cost Structure Revenue Streams designed by: Business Model Foundry GmbH, Switzerland www.businessmodelgeneration.com This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit: http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA. strategyzer.com
The Business Model Canvas Key Partners ask what’s essential to your model? Designed for: Key Activities Value Propositions Key Resources t Projec er Manag Designed by: Customer Relationships Date: Version: Customer Segments Channels Compan y Cars IT Staff Cost Structure Revenue Streams designed by: Business Model Foundry GmbH, Switzerland www.businessmodelgeneration.com This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit: http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA. strategyzer.com
Great people are essential for every business, but not necessarily a key building block of every business
Great people are essential for every business, but not necessarily a key building block of every business
Sometimes Key Resources Need to Be Challenged
Bharti Airtel
Bharti Airtel
Bharti Airtel Network Infrastructure IT Infrastructure
Bharti Airtel what if we didn’t have to own these ourselves? Network Infrastructure IT Infrastructure
Bharti Airtel ners Network Part IT Partners Vendor Contra cts (3-5 yrs.)
Bharti Airtel ners Network Part we could focus on building and leveraging our brand! IT Partners Airtel Brand Vendor Contra cts (3-5 yrs.)
Make sure you understand which key resources really drive your business! CLASS DISMISSED 30

More Related Content

Business Model Canvas Key Resources

  • 1. The Business Model Canvas Key Resources
  • 2. The Business Model Canvas Key Partners Key Activities Key Resources Cost Structure Designed for: Designed by: Value Propositions Customer Relationships Date: Version: Customer Segments Channels Revenue Streams designed by: Business Model Foundry GmbH, Switzerland www.businessmodelgeneration.com This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit: http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA. strategyzer.com
  • 3. The Business Model Canvas Key Partners Key Activities Key Resources Cost Structure Designed for: Designed by: Value Propositions Customer Relationships Date: Version: Customer Segments Channels Revenue Streams designed by: Business Model Foundry GmbH, Switzerland www.businessmodelgeneration.com This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit: http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA. strategyzer.com
  • 4. The Business Model Canvas Key Partners Key Activities Key Resources Cost Structure Designed for: Designed by: Value Propositions Customer Relationships Date: Version: Customer Segments Channels Revenue Streams designed by: Business Model Foundry GmbH, Switzerland www.businessmodelgeneration.com This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit: http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA. strategyzer.com
  • 5. def. key resources (pro·to·typ·ing) * most important things you need to have for your business model to work
  • 6. business models are based on a number of essential tangible and/or intangible resources
  • 11. human
  • 13. UBS Wealth Management private banking without great bankers = R.I.P Bankers
  • 15. China Life Insurance ver Capital to Co ims Insurance Cla
  • 16. China Life Insurance insurance without sufficient capital = R.I.P ver Capital to Co ims Insurance Cla
  • 20. Google (Mobile Space) tech company without patents = R.I.P Patent Portfolio
  • 22. Sony Playstation 4 Sony Playstation Brand
  • 23. Sony Playstation 4 consumer electronics without brand = R.I.P Sony Playstation Brand
  • 25. Facebook d # of users an traffic on FB content
  • 26. Facebook ad business without traffic = R.I.P d # of users an traffic on FB content
  • 28. iOS and # of iOS usersing their spend power
  • 29. iOS platform business without user base = R.I.P and # of iOS usersing their spend power
  • 30. trust
  • 31. Credit Suisse Wealth Management ts Trust of Clien
  • 32. Credit Suisse Wealth Management banking without trust = R.I.P ts Trust of Clien
  • 34. ! make sure stay strategic and don’t get too granular!
  • 35. The Business Model Canvas Key Partners Key Activities Key Resources Cost Structure Designed for: Designed by: Value Propositions Customer Relationships Date: Version: Customer Segments Channels Revenue Streams designed by: Business Model Foundry GmbH, Switzerland www.businessmodelgeneration.com This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit: http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA. strategyzer.com
  • 36. The Business Model Canvas Key Partners Designed for: Key Activities Value Propositions Key Resources t Projec er Manag Designed by: Customer Relationships Date: Version: Customer Segments Channels Compan y Cars IT Staff Cost Structure Revenue Streams designed by: Business Model Foundry GmbH, Switzerland www.businessmodelgeneration.com This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit: http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA. strategyzer.com
  • 37. The Business Model Canvas Key Partners ask what’s essential to your model? Designed for: Key Activities Value Propositions Key Resources t Projec er Manag Designed by: Customer Relationships Date: Version: Customer Segments Channels Compan y Cars IT Staff Cost Structure Revenue Streams designed by: Business Model Foundry GmbH, Switzerland www.businessmodelgeneration.com This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit: http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA. strategyzer.com
  • 38. Great people are essential for every business, but not necessarily a key building block of every business
  • 39. Great people are essential for every business, but not necessarily a key building block of every business
  • 44. Bharti Airtel what if we didn’t have to own these ourselves? Network Infrastructure IT Infrastructure
  • 45. Bharti Airtel ners Network Part IT Partners Vendor Contra cts (3-5 yrs.)
  • 46. Bharti Airtel ners Network Part we could focus on building and leveraging our brand! IT Partners Airtel Brand Vendor Contra cts (3-5 yrs.)
  • 47. Make sure you understand which key resources really drive your business! CLASS DISMISSED 30