Chuck Goldman, founder and chief strategy officer of Apperian, discusses ubiquitous enterprise mobility and the business opportunities it enables. He outlines the growth of the enterprise mobile market and need for mobile application management. Goldman then describes how enterprises are using internal mobile apps for sales, productivity, and service delivery purposes. He presents Apperian's Enterprise App Services Environment (EASE) platform for securely publishing and managing internal mobile apps across devices.
This document summarizes key insights from presentations and discussions at a Mobile IQ conference in New York on January 19, 2012 and an upcoming conference in Paris on January 24, 2012. It discusses how mobile commerce is growing rapidly and becoming a game changer, especially with the rise of tablets. However, many prestige brands have been slow to develop robust mobile strategies, with most focusing only on apps that lack functionality. To succeed, brands need to focus on optimizing their mobile sites and commerce capabilities across all devices. Competence in mobile may indicate a brand's ability to grow globally and tap into emerging markets.
Augmented Reality: Convergencia de Medios Engel Fonseca
1. The document discusses the history and future of augmented reality, including its origins in head-mounted displays and early applications on mobile phones.
2. It describes how augmented reality will converge different media by digitizing traditional media and optimizing all online media using tools like web analytics.
3. The document predicts that augmented reality, combined with social, local, and mobile platforms, will transform how brands market themselves and how people interact with information.
The document discusses how customer experience, mobility, and gamification can benefit businesses. It notes that customer experience is important, mobile devices can help employees work more efficiently, and applying game mechanics can make work more engaging. Specific examples are given of how mobility has increased productivity and sales. The closing emphasizes that user experience, fun, and empowering employees with mobile technologies are keys to business success.
The document discusses the evolution of portable digital devices and new computing paradigms. Tablets and e-readers will become more common and form new categories that blend features of phones, laptops, and other devices. These new devices will be wirelessly connected and used across various contexts, fueling the development of new applications and changing how people interact with technology.
The document discusses the growing importance of mobile devices and optimizing websites and apps for mobile. Some key points:
- Smartphone and tablet sales are outpacing PC sales and more people now access the internet via mobile than desktop.
- By 2014 mobile phones are projected to be the primary means of internet access.
- Mobile users are convenience-driven and access the internet most during transit and at night, so commerce needs to be available anytime.
- Tablets are more for browsing at home while phones are used everywhere, so optimization strategies differ between devices.
- Websites need to be optimized for mobile with minimal taps/scrolls, large buttons, and fast load times to provide a good user experience.
Driving Enterprise Mobility Solutions Demand: Understanding End User Requirem...VDC Research Group
VDC Research has been monitoring enterprise and government mobility user requirements through a series of targeted surveys. During this webcast, David Krebs, presented key findings from these 2010 end-user surveys. Some of the topics David addressed include: leading mobility applications enterprise and government organizations are investing in; adoption of/interest in next-generation form factors, such as slate tablets; leading mobile device functionality and form factor requirements; and mobile application development and distribution trends.
Fjord's annual digital trends report outlines our thoughts for the coming year around what will be happening in the world of digital. Edited by Christian Lindholm, Fjord's Chief Innovation Officer. For more information on Fjord visit: www.fjordnet.com or follow us on Twitter @fjord
Webinar: Mobile trends and their impact on Nordic enterprisesTieto Corporation
Mobility is truly an exciting area for competitive differentiation. This is the presentation from our webinar exploring the latest trends and opportunities in a connected and mobile world, but also how they will impact Nordic enterprises and how to make it work for you. The presentation is built upon the latest insights from the GSMA Mobile World Congress 2013 in Barcelona. Please visit http://www.tieto.com/mobility for more info.
User Friendly 2013 Sharing / Better service better service design slideshare ...NTUST
This document discusses the importance of user experience design, especially in the era of the internet. It notes that service design seeks to create better customer experiences and interactions. The internet has transformed society and led to an experience economy where value comes from experiences with products, services, and other people. User experience design must be closely tied to a company's mission and business strategy to ensure the best outcomes. The challenges of UX design lie in imagination and envisioning new concepts regardless of their origins.
The document discusses expectations for holiday spending in 2010. It reports that a survey found over 42% of consumers plan to spend significantly less during the holidays compared to last year. However, Deloitte forecasts only a modest 2% increase in total spending. While consumer debt and unemployment remain problems, a small rise in online and non-store sales is expected. Overall, retailers should prepare for a still challenging season with tight budgets and a growing emphasis on e-commerce.
The “Residential Gateway” concept did not get a warm welcome at IBM until the name was changed to “Inter|section Gateway” (or Service Gateway) and messaging was changed to stress the vision of an IBM-scale, multi-billion dollar business.
These slides (circa 1997) are from my early work on gateways at IBM and have provide considerable insight into the Connected Home of today.
Artificial Intelligence: What are the different ways AI is going to transform the device-based experience for consumers?
How do you stay ahead of where AI is headed?
How should AI be leveraged to enhance brand trust, improve engagement and help consumers get jobs to be done in a way that is valued by consumers?
How can AI be employed to create better personal performance for individuals?
Track Keynote for the Enterprise Modernization Track at the IBM Rational Software Conference 2009
Everyone is well aware that we are in tough economic times right now. However, these difficult times also present opportunities for companies that can quickly adapt to these changing conditions. When you look at what inhibits companies from being as agile as they would like, IT is often cited as a problem area. While there can be many root causes, among the most important are (1) a reliance on fragile legacy applications about which companies have a limited understanding, (2) development staff that are not sufficiently productive, and (3) disconnected team infrastructures that inhibit collaboration and traceability. These problems limit your organization's flexibility. They are costing you money. And they tie up resources that could otherwise focus on new business to bring in more revenue. This track will showcase IBM Rational's Enterprise Modernization solutions that enable organizations to: reduce project risk by managing and extracting value from their application portfolio, exploit new technologies to deliver more flexible business solutions, empower new and existing IT staff to build multi-platform applications, increase productivity with a modern software delivery platform, and improve development efficiency and collaboration by unifying multiple teams.
Service design consultancy Fjord presents its annual trends predictions, showcasing 10 trends that will shape digital services in 2013. This year’s report forecasts the major shifts that will impact the way we work and live, and offers practical advice to help business leaders interpret the opportunities that lie ahead.
This presentation is designed to highlight key shifts in our use of technology and explain what this means for businesses today.
The presentation draws upon cyberpsychology in particular to explain people's attitudes towards and motives for using new digital tools, technologies and platforms especially facebook and other social media.
5 Starting Apps for Your Business and How to Roll Them OutApperian
This document discusses 5 starter apps that businesses can use and re-use: 1) Corporate Directory, 2) Document Viewer, 3) Sales Toolkit, 4) Compliance app, and 5) Conference Room Scheduler. It encourages re-using existing apps to speed development and testing. It also promotes Apperian's app management platform for securely deploying and managing apps across devices.
APPNATION IV - SAP / Sanjay Poonen KeynoteMasha Geller
The document discusses how mobile devices and the internet of things are becoming increasingly important. It notes that by 2020 there will be 50 billion things connected to the internet, compared to only 6.9 billion people. The document outlines SAP's vision for connecting mobile devices, big data, and the cloud to enable applications like smart logistics, smart homes, and smart cities. Analysts have recognized SAP as an early leader in enterprise mobility.
The document discusses how mobile devices and the internet of things are becoming increasingly important. It notes that by 2020 there will be 50 billion things connected to the internet, compared to 7 billion people. The document outlines SAP's vision for connecting mobile devices, big data, and the cloud to enable applications like smart logistics, smart homes, and smart cities. Analysts have recognized SAP as an early leader in enterprise mobility.
The document discusses trends in mobile analytics and business intelligence. Key points include the growing use of smartphones and tablets, expansion of data and decision points, and mobility becoming a priority for enterprises. It also covers SAP's focus on mobile BI, innovations like support for additional devices and platforms, and capabilities for reporting, dashboards, discovery and visualizing data on mobile.
Apps in the Enterprise: Creating New Lines of Business & ProductivityApperian
From Ibrahim Jackson's (Estee Lauder Company) and Cimarron Buser's (Apperian) talk at info360 on June 14, 2012
Take a deep dive into the apps that enterprises are producing and using to create new lines of business and increase productivity. Moving beyond the basics to apps that truly increase ROI and create exceptional customer experiences.
• Learn how to create in house apps, the challenges around security and deployment, and the real-world use of apps.
• Understand the challenges that IT decision makers face when trying to build secure apps, including an in-depth look at real world examples of apps and how enterprises are taking advantage of these new mobile tools.
• Hear how a global cosmetics company headquartered in New York City is using iPad and enterprise apps as part of a global brand initiative.
• How this enterprise-wide program applies cutting edge technology to meet customer needs for the brand’s line of products and consultants.
Rise of the Business User: Enterprise IT and the effect of consumerization - ...MaRS Discovery District
The document discusses the rise of consumerization of enterprise IT and its effects. Key points include:
- Consumerization refers to the trend of technology emerging first in the consumer market and then spreading into business organizations.
- Factors driving consumerization include mobility, social media, cloud computing, and user interfaces.
- Consumerization is affecting enterprise IT as employees increasingly use their own devices and applications in the workplace.
One of the many challenges facing IT leaders today is determining which technology to choose for developing enterprise applications. Should they be native mobile apps, Web-based apps using HTML5, or create a hybrid app? And once you've done your development, how best to deploy, manage, and secure these apps?
Jonathan Stark, Mobiquity's vice president of application architecture, the author of O'Reilly's Building iPhone Apps with HTML, CSS, and JavaScript, and Building Android Apps will provide insight developing enterprise apps:
- Best Development Approaches: HTML5 Web Apps vs. Native apps
- Minimizing barriers of device diversity
- Minimizing barriers of platform variations
Cimarron Buser, Apperian's VP of product marketing, will talk about deploying and managing enterprise apps:
- Real examples of app deployment in businesses
- Making the case for a great user experience
- The application life-cyle
- Keeping things current for your employees without a heavy hand
This document discusses the differences between HTML5 web apps and native mobile apps for enterprises. It notes that while native apps provide the highest level of polish, they are difficult to maintain across multiple platforms. Web apps can reach the largest audience but lack access to device hardware. Hybrid apps provide a middle ground, allowing access to device features through a native wrapper. The document also discusses challenges of managing and deploying enterprise mobile apps at scale, and suggests using an "app catalog" approach rather than public app stores.
The document discusses the growing importance of mobility for business intelligence (BI). It notes that mobile devices like smartphones and tablets are increasingly popular both for personal and business use. This brings opportunities for BI tools to be accessed and used on mobile devices. The document outlines some of the key considerations for mobile BI platforms, such as user experience, integration with existing systems, and security. It also analyzes the capabilities and differences between various mobile BI vendors and solutions. Overall, the document argues that mobility and BI are naturally complementary and that mobile access to BI information will continue growing in importance.
Arrow ECS/IBM Partner Jam – MobileFirst – A BP’s Perspective - David Peacock...Arrow ECS UK
This document discusses an IT consultancy company that specializes in mobile enterprise solutions using IBM technologies. It has over 70 employees including 40 certified consultants based in the UK. The company is building out its mobile application development capabilities using IBM Worklight and other tools. It is also focusing on user experience design and mobile service desk support. The document provides an overview of IBM's mobile enterprise portfolio and the company's strategy to develop solutions across industries using IBM technologies.
Building & Managing The Lifecycle of Mobile Apps For The EnterpriseApperian
This presentation covers the various options for creating mobile apps for iOS as well as other popular platforms including Android. The landscape is changing quickly, so we'll review everything from HTML5 web-only apps, cross-platform development tools, HTML-enabled "hybrid" apps, all the way to the full native XCode environment.
We'll cover best practices for managing the mobile app lifecycle from design, beta, rollout, update management, to retirement. We'll also see a demonstration of how to deploy and manage mobile apps in an "enterprise" or corporate environment for iOS and Android.
Originally presented at the Southland Mobile App Creators (SMAC) meeting November 9, 2011.
The document outlines 5 common misconceptions ("big lies") about developing mobile applications for businesses. The lies are: 1) a mobile presence is enough, 2) existing APIs allow easy app development, 3) internal creative teams can design interfaces, 4) internal staff can handle development, and 5) security can be addressed later. The document argues that mobile requires a new approach across design, development, integration and security in order to provide real business value.
The Mobile Evolution‚ Systems vs. Apps - Matthew DavidMobile March
The document discusses the evolution from a mobile revolution focused on devices and downloads to a mobile evolution focused on experience. It notes a shift from mobile access to "systems of engagement" that empower users. Key trends include advances in mobile technology, changing consumer usage patterns, workforce mobility needs, and competition from other companies adopting mobile capabilities. The presentation outlines seven essential elements of an effective mobile strategy and discusses how mobility is transforming enterprises through analytics, security, performance, and digital experiences across smart products, cars, PCs and mobile devices.
The Big Five IT Mega Trends - talk @ Filene Research Institute at Kansas City for executives and technology leaders of US and CA Federal Credit Unions and keynote @MEDES
1) Mobile
2) Big data - data doubles every 18 month - the information age economy will create value by sense making form data
3) Social Media
4) Cloud
5) Consumerization
Webinar Slides: How Mobile is Reshaping Financial Advice Xignite
The surging popularity of mobile applications on smartphones and tablets is transforming how investors consume financial information. This technological transformation is already impacting traditional client/advisor communications, but debate rages—just like it did in the late 90’s with the advent of the web--about how significant the impact will be and where the transformation will lead us.
DSS ITSEC Conference 2012 - MobileIron MDM, MAM & Mobile SecurityAndris Soroka
This document discusses the transformation of business and IT due to mobile technology. It outlines how MobileIron addresses key challenges in mobile application management, content security, device management, and layered security. MobileIron provides a full platform that supports the mobile application and content lifecycles from distribution to data protection. The platform is architected for large enterprise scale, low total cost of ownership, and customer success.
DSS_Enterprise MDM MAM Mobile Security - MobileIron Overview_2013Andris Soroka
This document summarizes MobileIron's platform for mobile IT management. It highlights industry recognition MobileIron has received from analysts like Gartner and Info-Tech. It then discusses MobileIron's go to market strategy working with operators to provide mobile management solutions to enterprise customers. It outlines MobileIron's offerings including mobile device management, mobile application management, and security capabilities. It provides an overview of MobileIron's technical capabilities and architecture for deployment. Finally, it discusses MobileIron's support for key mobile platforms like Android, iOS, Windows Phone and capabilities for those platforms.
The document discusses the importance of integrating mobile into marketing strategies. It notes that mobile internet usage is growing rapidly and will soon surpass desktop usage. Marketers need to design websites for mobile, optimize campaigns for mobile, and harness new opportunities from understanding shifting mobile behaviors. The key is having a comprehensive mobile strategy that makes the consumer experience seamless across platforms and devices. Data and innovation should also be part of the strategy to create value for audiences.
4 steps to creating a mobile development strategy - White Paper - AppceleratorRomain Fonnier
This 4-page document outlines a 4-step process for creating a mobile strategy:
1) Decide how to interact with mobile customers whether through informative, engaging, or transformative apps.
2) Prioritize platform development starting with iPhone and expanding to other platforms like Android or Blackberry.
3) Evaluate using internal web developers with JavaScript skills to create native mobile apps instead of outsourcing.
4) Choose a scalable development technology like Titanium that allows building native apps across platforms from a single codebase and leveraging existing web development investments.
The 2022 cohort of the Own Your Raise Fellowship program achieved significant successes during their 6-month program. The 15 female founders raised $1 million in funding collectively, increased their combined revenue by 17%, and employed 96 people total across their companies. The fellowship aims to address challenges unique to women founders, such as access to investors and building confidence. It provides founders with legal and leadership coaching, peer support, mentorship, and fundraising training and events. Since 2016, over 90 female founders have participated in the program, raising $65 million in capital and positively impacting the startup ecosystem.
TCN Fundraising Strategy for Female Founders 2022 (1).pdfThe Capital Network
The document provides information for female founders on fundraising strategies and resources, including workshops and a fellowship program from The Capital Network focused on fundraising education, mentorship and networking to help female founders raise capital. It outlines the challenges female founders face in securing venture funding and strategies for developing an effective fundraising plan through preparing documents and understanding the fundraising process and timeline.
The pressures of running a business while looking for funding causes many founders to underestimate the importance of creating a clear fundraising strategy. You don’t want to waste your time seeking capital without a clear timeline and plan. In this workshop, the experienced investors and entrepreneurs will guide you on how to best prepare, plan and execute a strategy that’s best suited to your business.
This workshop will also address the specifics of what it means to raise capital as a female founder and provide practical tips, checklists, templates and interactive exercises so you can start applying these to your company and Own Your Raise.
Key topics addressed include:
What’s the landscape of raising money for female founders?
What does raising capital mean for me and for my business?
Is my company ready to raise?
How much should I raise?
What’s the process and timeline of raising from angels/VCs?
How can I best prepare to raise my first outside capital?
How do I figure out and understand who the right investors are for my company?
How can I best align running my company and running a fundraising round?
What are the resources out there that can help me fundraise?
By attending this workshop, you will:
Understand what raising outside capital means for you and your business
Have a clear understanding of how to create a fundraising strategy that makes sense for you and for your company
Learn about resources to help you fundraise
Get checklists and templates for planning and executing your raise
Get access to the slides & recording
Please note that this is a woman-only event. Use of “women” & “female” is inclusive of and welcomes trans women, nonbinary folks, and anyone who identifies with womxnhood in any way that is significant to them.
Tcn investment & inclusion series - emerging fund managers opportunities and ...The Capital Network
Emerging Fund Managers, or those managers who generally have less than $100M under management, are managing fewer than three institutional funds, and focused on early or seed-stage ventures, have become one of the fastest-growing segments in the venture capital industry. Many of these managers come from diverse backgrounds and/or are interested in investing in diverse founders. Our conversation will highlight the opportunities and challenges faced by emerging fund managers as they aim to diversify the venture capital funding landscape.
Back in 2016, we created our 'OWN YOUR RAISE' program to solve some of the unique issues women founders face when it comes to raising money: lack of access to knowledge and investor networks and a need for greater confidence and executive leadership growth in scenarios where they are often the only woman in the room. We have created a safe space where fellows can be inspired by and champion each other, where they can connect and build on their leadership and fundraising strategy, and where they can ultimately OWN. THEIR. RAISE.
Crowdfunding has become an increasingly popular funding strategy for early stage entrepreneurs — but it’s not a guaranteed success. We’re partnering with IFundWomen, a crowdfunding platform for women-led businesses to bring you this workshop. Whether you are creating a campaign for funding or for market validation, we’ll help you create an enticing campaign that will resonate with your audience and provide your business with the capital it needs to keep growing. Our crowdfunding experts will walk you through practical ways to hone your pitch, map your network, strategically estimate your fundraising goal, market to your target audience, and design rewards that sell. We’ll also provide useful resources, playbooks, toolkits, etc that you will need to rock your crowdfunding campaign.
Cash flow is the lifeblood of a startup. Effective cash flow management is fundamental to a business’s success.
As a founder, understanding your cash position is super important and you must have a firm grasp of cash flow mechanics to keep your business operating smoothly. To help you stay on top of it, in this webinar, we’ll break down the basics of cash flow management and provide tips so you can guarantee a healthy cash flow for your business.
With a clear understanding of your company’s cash flow, you can get through downturns and be in a strong position to grow in a new post-COVID environment.
In 2016 we created the Fellowship For Female Founders, a 6 month+ program to support women from the New England area looking for their 1st outside capital to get the support they deserve.
This fellowship helps them Own Their Story, Own Their Numbers and Own Their Network so they can confidently OWN THEIR RAISE.
The document describes various resources available to startups in the Greater Boston area, including incubators, accelerators, coworking spaces, funding sources, and organizations that provide support. Some key resources mentioned include MassChallenge, Techstars, LabCentral, WeWork, AngelList, and the Cambridge Entrepreneurship Assistance Program. The document provides contacts, locations, and brief descriptions for each resource to help entrepreneurs identify opportunities to advance their businesses.
Tcn investment & inclusion panel - dei & vc firms- structural barriers to eq...The Capital Network
Recent conversations around DEI in VC firms have centered on diversifying portfolios and hiring. But what happens if the very organizational processes and governance of these firms are actively creating barriers to achieving DEI initiatives? In this conversation, we discuss Pledges, Riders, Board Placements and more to understand what works and doesn’t, and what VC firms can do differently to create structural change.
In 2016 we created the Fellowship For Female Founders, a 6 month+ program to support women from the New England area looking for their 1st outside capital to get the support they deserve.
This fellowship helps them Own Their Story, Own Their Numbers and Own Their Network so they can confidently OWN THEIR RAISE.
The Fellowship For Female Founders - Applications & What You Receive As A Fel...The Capital Network
In 2016 we created the Fellowship For Female Founders, a 6 month+ program to support women from the New England area looking for their 1st outside capital to get the support they deserve.
This fellowship helps them Own Their Story, Own Their Numbers and Own Their Network so they can confidently OWN THEIR RAISE.
The $2 trillion federal coronavirus relief package signed recently, officially known as the CARES Act, includes the nearly $350 Paycheck Protection Program to help small businesses affected by the Coronavirus Pandemic. The new loan program is designed to help small businesses with their payroll and other business operating expenses. The Small Business Administration (SBA) will forgive the portion of the loan proceeds that are used to cover the first eight weeks of payroll costs, rent, utilities, and mortgage interest.
The SBA and the Department of Treasury have released the information that will guide the programs. To help entrepreneurs better understand how can they benefit from the program, we created the webinar in partnership with the SBA, Cambridge Trust and the law firm Nutter to answer questions including:
Who are eligible for a Paycheck Protection Program loan?
How do businesses apply? What information is needed?
How much money can a business receive through the loan program?
When will the loans be available?
What’s the interest rate?
What does the payment schedule look like?
How does the Affiliation Rules affect VC-backed startup’s eligibility?
Can the loan eventually be forgiven? What’s the eligibility for loan forgiveness?
What if the PPP Loan does not cover a business’s needs? What are the other options under the CARES Act?
Unfamiliar with the SBIR program and don’t know where to start? Here are some tips from The Isis Group on how to prepare your company for your first SBIR/STTR submission.
You might be interested in getting your startup into an accelerator – and rest assured Boston has no shortage of options – but it’s hard to know exactly what the best options for your stage and industry are.
From business support, mentorship and desk space, to equity vs non-equity, marketing, and even prize money – accelerators offer a whole lot and can really help you develop your product, brand, and network.
Calculate Financial Projections for Investment PresentationsThe Capital Network
Financial Projections are key in all aspects of the fundraising process: Pitching, Valuation, Due Diligence, and in the long term planning of your company. Join our experts in an overview discussion of financial projections and learn the key metrics that will get investors to notice you, as well as those that will get you rejected. With the expert advice of serial Startup CFOs and VC Analysts we’ll walk you though the process of what you need to know. If you have no or little idea where to begin with your financial projections, this program is for you.
This document provides an overview of finance and accounting best practices for startups that have received funding. It discusses establishing systems and processes for tracking money flow, communicating financial information to investors, and planning budgets and cash forecasts. The presenters have extensive experience and will help founders understand new responsibilities, outline best practices, and prepare to answer investors' key questions about how funding is being used, when the money will run out, and how the business is performing.
Mike Conza and Gitte Blanchet are founders of SpeedyCharge, a startup developing a device to speed up electric vehicle charging times. They need $750,000-$1,000,000 to develop a beta version. Julio Vega is a seed investor interested in their pitch. At their first in-person meeting, Mike presents SpeedyCharge's capitalization table showing the founders owning 90% of shares pre-money. The investor proposes alternative tables with the investor owning 15% or 33% of shares post-money through a Series Seed preferred stock investment. The document outlines key terms that may be negotiated in the investment, including convertible notes, preferred stock, option plans, and rights.
Nutter is a full-service law firm based in Boston that provides legal services to emerging companies across various industries, including medical devices, pharmaceuticals, life sciences, software, hardware, information technology, cleantech, mobile, consumer products, analytics, new media, robotics, financial technology, and education technology. The firm's Emerging Companies Group has a dedicated team of lawyers with deep experience in areas impacting emerging companies such as licensing, distribution, e-business, venture capital, and strategic partnering. Nutter also has intellectual property lawyers who help emerging companies secure and defend patents, trademarks, and other rights essential to their future success.
This document discusses how to manage a company board effectively. It covers why boards are needed both formally for legal duties and informally for guidance, how boards are typically structured with founders, investors and independents, how they should operate by focusing on governance not management, and tips for getting the most value from boards like setting expectations, having no surprises, and following up between meetings. Potential traps to avoid are also outlined such as surprising the board, poor meeting materials or scheduling, allowing meetings to become too operational, and undisciplined board member behavior. An example dashboard of key metrics for board reporting is also included.
2. Agenda
Enterprise Mobility Market
Business to Employee Apps
The Enterprise “App Store”
Real World Examples
Apperian, Inc. - Proprietary and Confidential Page! 2!
3. Market Size & Growth
“iPad Le
ads Tabl
Into Bus et March
treet”
!
“iPad invades Wall S inesses”
138M Smart phones 10
Dec 1, 20 deployed in enterprises by 2015 Dec 16, 201
0
Size
Smart phone app management, “Mobile cloudiness
apps and Bus
Apps !
$3.3B
“Enterprise taservices in 2014
blet growth s Flo
et to urish at IBM, Go
ogle”
explode, says surv Nov 1, 2010
ey”
14% Growth
Dec 15 2010
CAGR in ,enterprise smart phone deployments
over next 4 years
tore!
“Altern atives to Apple App S
For Enterprises”
Nov19, 2010
Source:
Strategy Analytics, Enterprise Mobility Foundation
Assumes $25 per unit per year ASP model
iSuppli Estimate July 2010!
Apperian, Inc. - Proprietary and Confidential Page! 3!
4. Explosive Market Growth in Mobile Internet
Source: Morgan Stanley, “Ten Questions Internet Execs Should Ask and Answer”, Mary Meeker, Web 2.0 Conference, November 16, 2010!
Apperian, Inc. - Proprietary and Confidential Page! 4!
5. Business to Employee Opportunity
Apperian, Inc. - Proprietary and Confidential Page! 5!
6. Business to Employee Opportunity
Users
Why can’t you IT
make business
How do I
apps like this?
deploy and Dev
manage Where do
Apps? I start?
• Consumerization of IT
• Need a solution now!
• Single personal/work device
• Security is still #1
• Increased mobility • Need App “starter kit”
• Have to mobilize workforce
• Need consistent access,
• Minimal IT Apple or
Android experience
sharing and control of
information • Smartphone SDKs not
built for enterprise
Apperian, Inc. - Proprietary and Confidential Page! 6!
7. What Enterprise B2E Apps are being built Today?
GPS/Location meta data is making Enterprise Data Smarter!
Sales Growth Productivity Service Delivery
Page!
8. What Enterprise B2E Apps are being built Today?
Configurators
Sales Wizards
Product Demos
Pricing Tools
Order Placement
CRM
Sales Growth Sales Call Management
Page!
9. What Enterprise B2E Apps are being built Today?
Process Digitization
Measurement & Reporting
Engineering & Testing Tools
Training Delivery
Knowledge Management
Productivity
Page!
10. What Enterprise B2E Apps are being built Today?
Business to Business Apps
Service at the Point of Contact
API/SDKs/Web Services
Service Delivery
Page!
11. EASE - The Enterprise “App Store”
Apperian, Inc. - Proprietary and Confidential Page! 11!
12. iTunes vs. Enterprise
Consumer Enterprise
iTunes Private, branded
“App Store”
Store
Finding within 350K Apps Secure, private catalog
Requires iTunes account Enterprise licensed
Enterprise
Device-by-device install Multi-device, multi-app install
Manual update process Self-service or IT Push
No App & data disablement Identity-based provisioning
Reporting/Analytics
Apperian, Inc. - Proprietary and Confidential Page! 12!
13. Enterprise Mobile App Publishing
App Management Platform
Provision, deploy, and manage apps for mobile
devices
Private/branded enterprise “App Store”
Apps with API with integration to Cloud
services
Apps
Company built, enterprise application templates
Enterprise Mobile 3rd Party Apps
App Cloud Services
Enterprise-class App services e.g. storage, sync,
backup, authentication
Apperian, Inc. - Proprietary and Confidential Page! 13!
15. EASE Architecture
Enterprise SDK
Enterprise
Private Database
LDAP or Active
Wireless Directory Server
Distribution
App
Notifications
Admin
Console Enterprise
Web CatalogPortal
App Server Connectivity
Admin
Framework / SDK
Mllows Directory apps and
Aggregates, deploys, and User/
ctive users to easily locate,
anages in-house
Authorization and Authentication
review, & in-house
Group authorization apps
maintains downloadapps
LDAP
Version Checking (“Self-
Syncs with enterprise icons,or
Displays end-user registration
Provides in-house app LDAP
Database Connectivity
Updating” Apps)
descriptions, screen shots
Active Directory
App Logging, Reporting & Tracking
Maintains app-specific data
Easy access to in-house app
Catalog
training materials
Push Notification, Encryption,
Web Services *
Page! 15
16. The EASE User Experience!
‣ Easily
locate and flag in-house
apps for installation via iTunes
or wireless (iOS 4.0)
‣ Read
detailed app information
and see screen shots
‣ Receive notification of app
updates
‣ Access
IT support and
helpdesk
‣ View
training videos and
documentation
Page! 16!
19. Rue La La
#1 App Store
mCommerce
JSON Middleware!
Oracle 11i!
Real Time Transaction!
Secure CC transaction!
Push Notifications!
Social Networking
Page!
20. Madison Square Garden
Mobilize Music TV!
Follow the “Pulse”!
Event Based!
Social Networking!
Favorites/Real Time Polling!
GeoFencing!
Page!
21. Estée Lauder Companies
Personal Interactive Product
Recommendation
17k iPads Kiosks on makeup
counters worldwide
Mobile training platform for 32k
associates off hours!
Lead Gen System!
Print, Email, Bluetooth!
Apperian, Inc. - Proprietary and Confidential Page! 21!