This report provides an overview of the China's advertising industry in 2015. As the amount of traffic has increased dramatically, which sectors that are driving growth. How much does it cost to acquire an iOS or Android user, and what are the best channels to make sure your ads get the attention they deserve?
Mobile commerce is growing rapidly, with mobile traffic now accounting for nearly 11% of all traffic and mobile sales reaching 8% of total sales on the Affiliate Window network. The iPad dominates mobile sales at 55% and traffic at 40%, while the iPhone accounts for 29% of mobile sales and 40% of mobile traffic. Android devices are gaining share in mobile sales and traffic. Retail sectors such as fashion see the highest levels of mobile traffic compared to desktop. With continued growth in mobile internet usage and adoption of smartphones, mobile commerce is expected to continue increasing significantly in importance.
e-conomy SEA Unlocking the $200 billion digital opportunity in Southeast Asia
The document summarizes research on the growth potential of the digital economy in Southeast Asia. It finds that the internet economy in Southeast Asia is expected to grow to $200 billion by 2025, driven primarily by growth in e-commerce, travel, and media. E-commerce in particular is forecasted to experience strong growth, reaching $88 billion by 2025 compared to $5.5 billion in 2015, representing a 32% compound annual growth rate. Several factors unique to Southeast Asia such as a young population, lack of retail infrastructure, and economic growth are expected to contribute to the rapid expansion of the internet economy.
The rapid growth of social networks and e-commerce
platforms has transformed the way people communicate
and transact around the world. Integrating digital payments
into these growing networks and platforms has presented
vast opportunities to drive economic opportunity, financial
inclusion, transparency, security, and growth. In practically
all countries individuals, businesses, and policymakers are
recognizing these opportunities and acting on them, but
perhaps nowhere more so than in China.
This report examines two of China’s most far-reaching
applications – WeChat and Alipay – and explores their
role in the development of one of the world’s largest and
most sophisticated digital payments ecosystems. The
report illustrates how incorporating digital payments
into existing services has unlocked economic opportunities
for hundreds of millions of users, including through
low-risk savings accounts, new credit assessment and
lending services, and by opening up new markets for
micro, small, and medium enterprises
The explosion in e-commerce in China is a reality. With more than 170 cities with a population of more than 1 million people brands are finding that the only way to reach the complete population is through e-commerce.
More importantly, China is leading the world in providing e-commerce services. Six hour delivery times is the standard. Incredibly sophisticated online brand experiences. Customer services that are about true sales and building deep relationships.
Success in China doesn't only provide great financial results. It also provides learnings that can elevate e-commerce experiences around the world.
Slides provide a snapshot of the wireless industry and serves as a "cheat sheet" to the mobile space: industry rankings, trends, and detailed company overviews. Profiles select companies from Fortune 500 to startups attempting to disrupt the mobile landscape.
Digital technologies simplify our lives and open doors to unprecedented business opportunities. Smartphones are the present, but the future of hardware is moving beyond touch interfaces to voice-controlled smart speakers. While smartphone sales have plateaued around 1.4 billion units annually, smart speaker shipments are expected to grow rapidly. Amazon leads the smart speaker market currently, but Google is gaining ground with its own voice assistant and devices.
This study looks at the response by Myanmar consumers to the COVID-19 situation. This shows the significant shifts in Digital behaviours and requirements from the market
The document summarizes key findings from the Vietnam Consumer Barometer 2015 report. It finds that:
1) Vietnam has a highly connected population with 8 out of 10 people going online daily and the average Vietnamese using 1.4 internet-connected devices. Smartphones are the most popular device used by 55% of the population.
2) Online research is a key part of the consumer purchase journey in Vietnam, with 3 out of 4 people researching products online across many categories from home appliances to clothing. Search engines are the dominant online research tool.
3) While smartphones are increasingly used for online product research, especially by younger consumers, many people experience issues accessing websites on their mobile devices.
Responding to Coronavirus: How marketers can leverage digital responsibly
- The document discusses how marketers can responsibly leverage digital channels to respond to the COVID-19 pandemic. It provides examples of companies communicating purpose and reassurance, engaging consumers on mobile, and promoting CSR initiatives. The speaker advocates embracing purpose-led communications, leveraging owned and earned media, and creative innovation to address consumer concerns during uncertain times. InMobi pledges support through ad credits for COVID-19 PSAs and partnering with governments on CSR activities.
Vietnam has experienced rapid growth and adoption of digital technologies over the past four years.
1) Smartphones, tablets, laptops, and smart TVs have exploded in popularity as consumers crave connectivity and access to information and entertainment.
2) Smartphones have become the dominant digital platform and are converging to fulfill various roles, with their use expected to continue growing significantly.
3) Mobile phones and social media have surpassed television as the main sources of information for Vietnamese consumers, demonstrating the rise of digital platforms.
Our report, The Next Horizon of Emerging App Markets, investigates questions about market growth within regions, what causing certain countries to grow, and which categories have the most untapped opportunities. If you’re looking to expand into new, high-growth markets or invest in the world’s next powerhouse app economies, this report is a must-read.
This document summarizes key findings from a study on mobile phone usage and the mobile experience across 13 markets. Some of the main findings include:
1) People are highly engaged with their smartphones when connecting with others, such as through texting, social networks, and email. This social aspect of mobile is driving usage.
2) Native mobile experiences that are unique to smartphones, such as branded apps, mobile websites accessed by QR codes, and mobile video, have higher engagement than experiences ported from other platforms.
3) Boredom and multitasking, which were previously seen as negatives, actually create opportunities for brands. When bored, people are more likely to share content like videos, spreading brand messages
Apple maintained the largest share of mobile devices, while Samsung grew significantly. Smartphones and tablets continued to dominate, comprising 70% and 25% of devices respectively. Android and iOS accounted for 93% of the operating systems. Top categories included games, music, and communications apps, with text messaging being the most popular communication method.
This annual landmark report explores how the prevailing trends in in web usage, multi-platform engagement, online video, and digital advertising are shaping the Canadian marketplace and what these trends mean for the year ahead.
8 key facts about Mobile e-commerce in China like: China retail m-commerce sales, mobile internet buyers vs the US, spend per mobile buyer etc... (data from eMarketer updated 2015)
Getting media coverage will get your game noticed. It starts a conversation with a community, provides design feedback, and provides free advertising. But getting your game on journalists’ radars amid a deluge of daily pitches can be like shouting over a pneumatic drill. How do you cut through the noise?
Pocket Gamer’s Alysia Judge will be sharing her insights on how to approach journalists, what the media looks for in a news-worthy game, and how to construct a memorable pitch. She’ll also be lifting the lid (and risking ex-communication from her peers) on what metrics journalists use to rate a game’s success in reviews, and whether it’s worthwhile for developers to hire a PR agency.
Most companies working on HTML5 for games talk only about the cross-platform advantages of HTML5. For Non-Stop Games and the game Dollar Isle the cross-platform aspect is only a bonus - there are many other killer benefits. This session will run through the development of the social virtual world Dollar Isle (www.dollarisle.com) and how HTML5 allows a new sort of distribution titled "Game as a Link". This disruptive distribution model can dramatically improve the virality of a game and also decrease customer acquisition costs.
The document discusses making games for gamers using HTML5. It summarizes the state of the HTML5 games market and the approach taken by NonStop Games. NonStop Games focuses on creating complex, layered strategy games for gamers with social features like player vs player combat, alliances, and chat. Their approach includes a monetization mechanic using resource management instead of energy systems, and supporting both short and long gameplay accessible across platforms. They emphasize the importance of rapidly prototyping games daily and ensuring developers are passionate about the games they are creating.
Top 2017 Mobile Advertising Trends in IndonesiaInMobi
Growth in mobile impressions and campaigns on the InMobi network in 2016 was driven by in-app ads on Android devices. Video advertising spend grew significantly as advertisers recognized the engaging format, and location-based marketing is focusing on tighter targeting. Programmatic advertising remains nascent but is poised for growth in Indonesia.
The App Marketer's Guide to the World Cupdigitalinasia
The document discusses opportunities for mobile app marketers during the 2018 FIFA World Cup, which will be held in Russia from June 14th to July 15th. It predicts that mobile app usage will significantly increase during this period as people use apps to track scores, watch matches, order food for viewing parties, and get transportation. The biggest opportunities for marketers include advertising in live streaming apps as viewers watch matches mobily, as well as food delivery, ridesharing, and social media apps. The document provides recommendations on targeting campaigns to different regions based on popular app usage patterns and the split between iOS and Android usage.
Mobile commerce is growing rapidly, with mobile traffic now accounting for nearly 11% of all traffic and mobile sales reaching 8% of total sales on the Affiliate Window network. The iPad dominates mobile sales at 55% and traffic at 40%, while the iPhone accounts for 29% of mobile sales and 40% of mobile traffic. Android devices are gaining share in mobile sales and traffic. Retail sectors such as fashion see the highest levels of mobile traffic compared to desktop. With continued growth in mobile internet usage and adoption of smartphones, mobile commerce is expected to continue increasing significantly in importance.
e-conomy SEA Unlocking the $200 billion digital opportunity in Southeast AsiaDuy, Vo Hoang
The document summarizes research on the growth potential of the digital economy in Southeast Asia. It finds that the internet economy in Southeast Asia is expected to grow to $200 billion by 2025, driven primarily by growth in e-commerce, travel, and media. E-commerce in particular is forecasted to experience strong growth, reaching $88 billion by 2025 compared to $5.5 billion in 2015, representing a 32% compound annual growth rate. Several factors unique to Southeast Asia such as a young population, lack of retail infrastructure, and economic growth are expected to contribute to the rapid expansion of the internet economy.
Social network & Digital Payment in China 2017Dao Phuong Nam
The rapid growth of social networks and e-commerce
platforms has transformed the way people communicate
and transact around the world. Integrating digital payments
into these growing networks and platforms has presented
vast opportunities to drive economic opportunity, financial
inclusion, transparency, security, and growth. In practically
all countries individuals, businesses, and policymakers are
recognizing these opportunities and acting on them, but
perhaps nowhere more so than in China.
This report examines two of China’s most far-reaching
applications – WeChat and Alipay – and explores their
role in the development of one of the world’s largest and
most sophisticated digital payments ecosystems. The
report illustrates how incorporating digital payments
into existing services has unlocked economic opportunities
for hundreds of millions of users, including through
low-risk savings accounts, new credit assessment and
lending services, and by opening up new markets for
micro, small, and medium enterprises
The explosion in e-commerce in China is a reality. With more than 170 cities with a population of more than 1 million people brands are finding that the only way to reach the complete population is through e-commerce.
More importantly, China is leading the world in providing e-commerce services. Six hour delivery times is the standard. Incredibly sophisticated online brand experiences. Customer services that are about true sales and building deep relationships.
Success in China doesn't only provide great financial results. It also provides learnings that can elevate e-commerce experiences around the world.
SparkLabs Global Wireless Industry Overview 2014Bernard Moon
Slides provide a snapshot of the wireless industry and serves as a "cheat sheet" to the mobile space: industry rankings, trends, and detailed company overviews. Profiles select companies from Fortune 500 to startups attempting to disrupt the mobile landscape.
Digital technologies simplify our lives and open doors to unprecedented business opportunities. Smartphones are the present, but the future of hardware is moving beyond touch interfaces to voice-controlled smart speakers. While smartphone sales have plateaued around 1.4 billion units annually, smart speaker shipments are expected to grow rapidly. Amazon leads the smart speaker market currently, but Google is gaining ground with its own voice assistant and devices.
Myanmar Consumer Preference Study over COVID-19Simon Bailey
This study looks at the response by Myanmar consumers to the COVID-19 situation. This shows the significant shifts in Digital behaviours and requirements from the market
The document summarizes key findings from the Vietnam Consumer Barometer 2015 report. It finds that:
1) Vietnam has a highly connected population with 8 out of 10 people going online daily and the average Vietnamese using 1.4 internet-connected devices. Smartphones are the most popular device used by 55% of the population.
2) Online research is a key part of the consumer purchase journey in Vietnam, with 3 out of 4 people researching products online across many categories from home appliances to clothing. Search engines are the dominant online research tool.
3) While smartphones are increasingly used for online product research, especially by younger consumers, many people experience issues accessing websites on their mobile devices.
Responding to Coronavirus: How marketers can leverage digital responsiblyInMobi
- The document discusses how marketers can responsibly leverage digital channels to respond to the COVID-19 pandemic. It provides examples of companies communicating purpose and reassurance, engaging consumers on mobile, and promoting CSR initiatives. The speaker advocates embracing purpose-led communications, leveraging owned and earned media, and creative innovation to address consumer concerns during uncertain times. InMobi pledges support through ad credits for COVID-19 PSAs and partnering with governments on CSR activities.
Vietnam has experienced rapid growth and adoption of digital technologies over the past four years.
1) Smartphones, tablets, laptops, and smart TVs have exploded in popularity as consumers crave connectivity and access to information and entertainment.
2) Smartphones have become the dominant digital platform and are converging to fulfill various roles, with their use expected to continue growing significantly.
3) Mobile phones and social media have surpassed television as the main sources of information for Vietnamese consumers, demonstrating the rise of digital platforms.
Our report, The Next Horizon of Emerging App Markets, investigates questions about market growth within regions, what causing certain countries to grow, and which categories have the most untapped opportunities. If you’re looking to expand into new, high-growth markets or invest in the world’s next powerhouse app economies, this report is a must-read.
This document summarizes key findings from a study on mobile phone usage and the mobile experience across 13 markets. Some of the main findings include:
1) People are highly engaged with their smartphones when connecting with others, such as through texting, social networks, and email. This social aspect of mobile is driving usage.
2) Native mobile experiences that are unique to smartphones, such as branded apps, mobile websites accessed by QR codes, and mobile video, have higher engagement than experiences ported from other platforms.
3) Boredom and multitasking, which were previously seen as negatives, actually create opportunities for brands. When bored, people are more likely to share content like videos, spreading brand messages
Apple maintained the largest share of mobile devices, while Samsung grew significantly. Smartphones and tablets continued to dominate, comprising 70% and 25% of devices respectively. Android and iOS accounted for 93% of the operating systems. Top categories included games, music, and communications apps, with text messaging being the most popular communication method.
This annual landmark report explores how the prevailing trends in in web usage, multi-platform engagement, online video, and digital advertising are shaping the Canadian marketplace and what these trends mean for the year ahead.
8 key facts about Mobile e-commerce in China like: China retail m-commerce sales, mobile internet buyers vs the US, spend per mobile buyer etc... (data from eMarketer updated 2015)
How to get media coverage for your gameAlysia Judge
Getting media coverage will get your game noticed. It starts a conversation with a community, provides design feedback, and provides free advertising. But getting your game on journalists’ radars amid a deluge of daily pitches can be like shouting over a pneumatic drill. How do you cut through the noise?
Pocket Gamer’s Alysia Judge will be sharing her insights on how to approach journalists, what the media looks for in a news-worthy game, and how to construct a memorable pitch. She’ll also be lifting the lid (and risking ex-communication from her peers) on what metrics journalists use to rate a game’s success in reviews, and whether it’s worthwhile for developers to hire a PR agency.
Most companies working on HTML5 for games talk only about the cross-platform advantages of HTML5. For Non-Stop Games and the game Dollar Isle the cross-platform aspect is only a bonus - there are many other killer benefits. This session will run through the development of the social virtual world Dollar Isle (www.dollarisle.com) and how HTML5 allows a new sort of distribution titled "Game as a Link". This disruptive distribution model can dramatically improve the virality of a game and also decrease customer acquisition costs.
The document discusses making games for gamers using HTML5. It summarizes the state of the HTML5 games market and the approach taken by NonStop Games. NonStop Games focuses on creating complex, layered strategy games for gamers with social features like player vs player combat, alliances, and chat. Their approach includes a monetization mechanic using resource management instead of energy systems, and supporting both short and long gameplay accessible across platforms. They emphasize the importance of rapidly prototyping games daily and ensuring developers are passionate about the games they are creating.
Henric Suuronen, President & Co-Founder of NonStop Games shares his views on making core games in html5 at OnGameStart conference in Warsaw, Poland, September 2012
This document provides an analysis of the online local business ratings and reviews industry, with a focus on Yelp. It discusses Yelp's business model, revenue streams, key activities, partnerships, and competitive advantages. Yelp connects people with local businesses by allowing users to write and read reviews. It makes money primarily from selling ads to local businesses. With over 100 million monthly users generating reviews, Yelp provides a valuable user-generated content resource for finding and evaluating local companies.
Opus Infosys is a software development and outsourcing company founded in 2007 and headquartered in Waltham, MA with an offshore development center in India. They are seeking partners to help acquire new clients in the US market by selling their services such as application development, software testing, and contract staffing. Partners will receive a predetermined percentage of profits generated by accounts they acquire as long as the clients continue using Opus Infosys services, with full transparency into financial information. The partnership model requires no investment and partners will benefit from Opus Infosys' goodwill and client portfolio.
This document provides an overview of key trends in financial technology and digital banking. It discusses the growth of mobile banking and investments banks are making to upgrade their mobile and online services. Other topics covered include the value of customer data, social media metrics, application programming interfaces, and cloud computing. Brief quotes from reviews of the author Chris Skinner's book praise its timely examination of challenges facing banks in the digital age.
This document summarizes Mint, a personal finance management tool. It allows users to track spending, savings goals, and net worth. Mint makes money through referral fees when users switch financial products based on Mint's recommendations. The document outlines Mint's market size and opportunity, competitors, value proposition, user and partner acquisition strategies, business model, and projected financials. It expects rapid user and revenue growth as it acquires users through viral and partnership channels and converts them through intelligent suggestions.
Mobile in-app advertising is growing rapidly and becoming a major revenue source for app developers. Spending on in-app ads is expected to reach $17 billion by 2018, up dramatically from $3.5 billion in 2013, making it the fastest growing mobile advertising sector. In-app ads can yield high engagement rates and click-through rates that are 2000% higher than other mobile ad formats. Luxury brands are using in-app ads to better connect with consumers and enhance their mobile experiences. The global mobile advertising market is also growing quickly and is forecast to exceed $24 billion by 2016, with search and location ads delivering the highest revenues.
Mobile advertising is becoming increasingly important as consumers spend more time on tablets and smartphones. This report found that:
1) Clicks from mobile devices, especially retail, travel and automotive ads, are growing rapidly. Click-through rates are often higher on mobile than desktop.
2) Mobile usage both substitutes and complements desktop usage. Purchases from tablets are more likely on weekends when desktop sales decline.
3) Advertisers can reach more consumers and generate additional sales by including mobile in their campaigns across different devices and times of day.
The document discusses mobile trends in 2012 based on data and insights from Millennial Media. Some key trends include:
- Retail and restaurants overtook telecommunications as the top spending vertical in mobile advertising in 2012. Other fast growing verticals included travel, health/fitness, and personal services.
- Common campaign engagement methods in 2012 included app downloads, social media integration, and using mobile to drive store visits or online purchases. Location-based targeting also grew in popularity.
- Top targeted mobile audiences included DIYers, avid shoppers, in-market auto buyers, and small business decision makers. Moms also emerged as a frequently targeted group.
- Major new device launches in 2012 included
2019 Mobile Growth Handbook - AbridgedMada Seghete
A preview of the 2019 Mobile Growth Handbook. To unlock the additional 127 pages of frameworks, trends, insights, and tips, download the complete handbook: https://branch.app.link/mgh
eMarketer Roundup: Optimizing Mobile AdvertisingFilipp Paster
Metrics used to measure mobile app and mobile native advertising success
How marketers are using mobile coupons and beacons to help attribute in-store purchases
How mobile video is being used to build brand awareness
Interviews with MoPub and Personal Capital about their efforts to better target and engage users across mobile channels
The document is an app insight report from InMobi analyzing app promotion trends in Q3 2013. Some key findings include:
- The US, India, Japan, China, and Indonesia were the top 5 countries for app downloads, accounting for over 60% of downloads.
- Games were the most downloaded category at 64% of downloads. Communication, telecom, and entertainment apps followed.
- Interstitial ads achieved the highest conversion rates, particularly on Android, while banners still performed well for non-gaming apps.
- The US, China, UK, and India had the highest and lowest costs per download, respectively, with costs varying by app category and region.
Global data from In Mobi covering the top trends in mobile app promotion campaigns. In Mobi have analyzed thousands of app promotion campaigns that ran on their mobile network.
http://www.inmobi.com/insights/whitepapers/
As specialist advisers to the marketing communications and technologies industry, we are uniquely positioned to ensure that we are continually on top of key trends in this rapidly evolving landscape.
A Complete Guide to Mobile Marketing for 2014 Second EditionAdRoll
Our compendium of the newest, brightest and most actionable ideas affecting the mobile ad space has been completely updated. It’s another 50 pages of essential reading for anyone who is serious about succeeding in mobile in 2014.
Mobile Trends in Pharma & Healthcare Advertising | Silverlight Digital lorigo
Seventy percent of Internet use is now on mobile — and taking market share from other platforms. Adapted from a live presentation from Google NY’s Mobile Trends in Pharma & Healthcare Advertising Event, Silverlight Digital explores key trends that pharma and healthcare advertisers must take advantage of to increase performance in today's marketplace.
1990'lar itibariyle mobil iletişim hayatımızda önemli bir rol oynuyor.
Bugün mobil iletişim sadece konuşmanın değil, görüntülü konuşmadan da öte internet erişiminin de ana cihazı demek. Bu bağlamda akıllı telefonların önemi çok açık.
Game Kudra olarak, sitemize eklediğimiz mobilitede ve akıllı telefonlardaki trendleri ele alan araştırmayı keyifle okumanızı dileriz.
Strike Ad Key Developments In Mobile Advertisingsimon wajcenberg
The document summarizes the results of a survey of 46 advertising agencies about their mobile advertising campaigns and spending in 2010 and projections for 2011. Some key findings include:
- About 33% of agencies expect over 30% of client campaigns to include mobile elements in 2011.
- In 2010, most agency mobile ad spending was below £50,000, with 28.3% spending less than £10,000 and 32.6% spending £20,001-£50,000.
- Agencies projecting higher mobile spending increases in 2011 generally spent more (£20,000-£50,000) on mobile in 2010.
MOBILE ADVERTISING AND MARKETING TRENDS ROUNDUPFilipp Paster
Mobile now accounts for most time US adults spend online. Marketers have responded with a variety of mobile advertising tools to reach consumers on the go, such as mobile social network ads, programmatic mobile ads, mobile video ads, and push notifications. eMarketer has curated a roundup of the latest mobile marketing trends to help advertisers keep up with this rapidly changing space.
Mobile Media: Future of Mobile media powered by ApplicationsManas Ganguly
Mobile applications are evolving to become the primary medium for delivering online content and experiences to users. As mobile penetration increases globally, applications will enable new forms of collaboration, value creation, and personalized experiences for billions of mobile internet users. Businesses are recognizing the importance of mobile applications and are looking to create engaging branded applications to influence customers. Mobile applications combine the advantages of mobility with user behavior data, social features, location-based services, and more to provide unique contextual experiences to users. As this trend accelerates, mobile applications will become a major new advertising channel, surpassing web advertising. Within a few years, a third of marketing budgets are expected to be spent on targeted, opted-in mobile and video ads.
The document discusses mobile analytics and insights from mobile engagement marketing. It provides an overview of mobile trends, outlines steps for measuring mobile's impact on marketing, and reviews unique insights and vendors for mobile analytics. While mobile analytics are maturing, there are still caveats around standardization and integrating siloed data and tools across the fragmented mobile landscape.
1) Mobile devices are taking a larger share of consumer usage and advertiser budgets across search, display, and social media. While clicks and spending have shifted significantly to mobile, conversion rates remain higher on desktop devices.
2) Advertisers have increased mobile spending but still struggle with mobile attribution and optimization. Over 50% of clicks now occur on mobile, but the share of conversions attributed to mobile devices generally lags behind mobile spending.
3) Performance varies across channels and devices. Search has the highest click-through rates overall, while conversion rates are higher on desktop than mobile. Cost-per-click also tends to be lower for mobile devices where conversion rates are lower.
Mobile in the media mix whitepaper oya ones yasayan 2011Oya Yaşayan
. The role of mobile technology of a brand's media mix.
. Reasons Why Brands Must Adopt Mobile Marketing.
. Changing Consumption of Mobile Media
. Including and Optimizing Mobile in Media Plans
....On-phone advertising
...Mobile Search
...Location Based Services
...Mobile Enabled Outdoor
. Creating a Successful Cross-Media Mobile Campaign
...Multi-Channel Shopping Experience
...Key facts at-a-glance: How to optimize mobile in media plans
Second Philippine Advertisers' Attitudes Towards Mobile Marketing 2014 Report Self-employed
- 54% of Philippine advertisers are investing in mobile marketing in 2014, up 6% from 2013. This is attributed to increasing smartphone accessibility and data plans.
- Marketers' views of mobile marketing are expanding beyond SMS to include mobile ads and apps. However, mobile is still mainly used for brand awareness and attracting new customers.
- Most marketers have a moderate level of insight into consumer mobile behavior now, compared to negligible insights in 2013. More are also using third parties for their mobile strategy.
- The top three areas marketers plan to increase investment in are mobile CRM, mCommerce, and mobile coupons. Lack of case studies is seen as the main barrier currently.
-
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2. INTRODUCTION
China is a complex market because the mobile ecosystem is highly fragmented, and
mobile consumption habits and preferences differ greatly from the West. To succeed in
this market, companies need best services, technologies and people available. By
launching the China Knowledge Hub together with Newzoo, we aim to help global
audiences understand the complexities of the Chinese mobile consumer, and how they
can tap into the potential of this vast mobile-first market.
Since the start of our co-operation in 2014, the relationship with TalkingData has
evolved into a strategic one. We share the ambition to be global leaders in the field of
mobile intelligence and analytics services. TalkingData is by far the leading provider of
mobile intelligence on China and it is a great privilege to be able to share their unique
insights to the Western world.
LEO CUI
CEO TalkingData
PETER WARMAN
CEO Newzoo
28. ABOUT TALKINGDATA
TalkingData is China’s largest, independent Big Data service platform that focuses on the
mobile app marketplace. TalkingData provides best-in-class Big Data products and
services, such as mobile app analytics, mobile ad tracking, mobile game analytics, mobile
market intelligence, DMP (Data Management Platform), and industry consulting. Today,
80% of the Top 50 app developers in China utilize TalkingData to track their app metrics,
analyze user data points, and optimize monetization. Industry giants such as China
Merchants Bank, Citic Bank, Ping An Group also rely on TalkingData’s enterprise Big
Data solution to build their core data infrastructure towards a new mobile era.
BIG DATA
FOR SMARTER
BUSINESS
DECISIONS
AND BETTER
SOCIETY