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MVP: What it is and why we all (should) care

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Kate Rutter
Kate Rutter

The document discusses the concept of Minimum Viable Product (MVP) and its importance for product development. It defines MVP as the fastest and cheapest thing that can be built and put in customers' hands to observe how they use it and incorporate their feedback. The document outlines three approaches to MVP - using low-fidelity sketches, selling a "fake" product before building it, and building with few features. It emphasizes getting feedback from customers as soon as possible through MVPs to rapidly iterate the product based on learning.

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MVP* * What it is and why we all (should) care Kate Rutter, Co-Founder & Principal New Context Conference kate@luxr.co http://luxr.co 3 & 4 November 2011 @katerutter @luxrco Tokyo, Japan
a story... MVP* Maximum Vision Possible LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
a story... MVP* (what we needed) Maximum Vision ? MVP* Possible Minimum Viable Product LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
Increase the cycles. BUILD MEASURE LEARN LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
Increase the cycles. THINK MAKE CHECK Increase the learning. LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
Experience design in action * the Brandon Schauer cupcake model LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
Experience design in action * the Brandon Schauer cupcake model LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
Experience design in action MVP ⤷ * the Brandon Schauer cupcake model LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
MVP : Minimum Viable Product The fastest, cheapest thing you can build... and get into the hands of customers fast so that you can observe and measure the results... to make your product something customers want, need and love to buy. LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
MVP : Minimum Viable Product The fastest, cheapest thing ⤷ rapid you can build... cycles and get into the hands of customers fast so that you can observe and measure the results... to make your product something customers want, need and love to buy. LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
MVP : Minimum Viable Product The fastest, cheapest thing ⤷ rapid you can build... cycles and get into the hands of ⤷ customer customers fast development so that you can observe and measure the results... to make your product something customers want, need and love to buy. LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
MVP : Minimum Viable Product The fastest, cheapest thing ⤷ rapid you can build... cycles and get into the hands of ⤷ customer customers fast development so that you can observe ⤷ actionable and measure the results... metrics to make your product something customers want, need and love to buy. LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
MVP : Minimum Viable Product The fastest, cheapest thing ⤷ rapid you can build... cycles and get into the hands of ⤷ customer customers fast development so that you can observe ⤷ actionable and measure the results... metrics to make your product something customers want, ⤷validated need and love to buy. learning LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
3 approaches we’re seeing & using LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
* 3 approaches 1} Lo-fidelity sketches Why build anything before you’ve tested the idea? LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
* 3 approaches 1} Lo-fidelity sketches Why build anything before you’ve tested the idea? LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
* 3 approaches 2} Fake it, then make it Sell it first, then make what people bought. 45 to Te xt 002 e this pu rchas item. LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
* 3 approaches 2} Fake it, then make it Sell it first, then make what people bought. LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
* 3 approaches 2} Fake it, then make it Sell it first, then make what people bought. LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
* 3 approaches 2} Fake it, then make it Sell it first, then make what people bought. LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
* 3 approaches 3} Small footprints Make it in code, but be stingy with features where they ⤷ were headed. ) how they can ⤷ learn faster. ) LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
* 3 approaches 3} Small footprints Make it in code, but be stingy with features LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
Rules of thumb If you are extremely reluctant and even embarrassed to show You are doing it right. ✓ your MVP... If you feel comfortable You should have or proud of it... shown it sooner. ! If you feel stuck... GO FASTER. ➜ LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
ask yourself... What could you build today that you could put in the hands of customers tomorrow? your product your MVP LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
Thank you! Kate Rutter, Co-Founder & Principal New Context Conference kate@luxr.co http://luxr.co 3 & 4 November 2011 @katerutter @luxrco Tokyo, Japan * Slides available on slideshare on Fri, Nov 4, 2011 slideshare.net/intelleto shout-outs to... • Alexa Andrzejewski @ FoodSpotting, The UX-Driven Startup http://www.slideshare.net/ladylexy/the-ux-driven-startup • Brandon Schauer @ Adaptive Path : Cupcake model • Chris Jones @ Hot Studios : Risk reduction model • Eric Ries & The Lean Startup: http://www.slideshare.net/startuplessonslearned/the-lean-startup-5book-package • Gina Bianchini & The Mightybell Team : www.mightybell.com • Janice Fraser & Jason Fraser, LUXr.co • Thomas Knoll & LaunchRock : www.launchrock.com LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011

More Related Content

MVP: What it is and why we all (should) care

  • 1. MVP* * What it is and why we all (should) care Kate Rutter, Co-Founder & Principal New Context Conference kate@luxr.co http://luxr.co 3 & 4 November 2011 @katerutter @luxrco Tokyo, Japan
  • 2. a story... MVP* Maximum Vision Possible LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
  • 3. a story... MVP* (what we needed) Maximum Vision ? MVP* Possible Minimum Viable Product LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
  • 4. Increase the cycles. BUILD MEASURE LEARN LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
  • 5. Increase the cycles. THINK MAKE CHECK Increase the learning. LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
  • 6. Experience design in action * the Brandon Schauer cupcake model LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
  • 7. Experience design in action * the Brandon Schauer cupcake model LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
  • 8. Experience design in action MVP ⤷ * the Brandon Schauer cupcake model LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
  • 9. MVP : Minimum Viable Product The fastest, cheapest thing you can build... and get into the hands of customers fast so that you can observe and measure the results... to make your product something customers want, need and love to buy. LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
  • 10. MVP : Minimum Viable Product The fastest, cheapest thing ⤷ rapid you can build... cycles and get into the hands of customers fast so that you can observe and measure the results... to make your product something customers want, need and love to buy. LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
  • 11. MVP : Minimum Viable Product The fastest, cheapest thing ⤷ rapid you can build... cycles and get into the hands of ⤷ customer customers fast development so that you can observe and measure the results... to make your product something customers want, need and love to buy. LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
  • 12. MVP : Minimum Viable Product The fastest, cheapest thing ⤷ rapid you can build... cycles and get into the hands of ⤷ customer customers fast development so that you can observe ⤷ actionable and measure the results... metrics to make your product something customers want, need and love to buy. LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
  • 13. MVP : Minimum Viable Product The fastest, cheapest thing ⤷ rapid you can build... cycles and get into the hands of ⤷ customer customers fast development so that you can observe ⤷ actionable and measure the results... metrics to make your product something customers want, ⤷validated need and love to buy. learning LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
  • 14. 3 approaches we’re seeing & using LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
  • 15. * 3 approaches 1} Lo-fidelity sketches Why build anything before you’ve tested the idea? LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
  • 16. * 3 approaches 1} Lo-fidelity sketches Why build anything before you’ve tested the idea? LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
  • 17. * 3 approaches 2} Fake it, then make it Sell it first, then make what people bought. 45 to Te xt 002 e this pu rchas item. LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
  • 18. * 3 approaches 2} Fake it, then make it Sell it first, then make what people bought. LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
  • 19. * 3 approaches 2} Fake it, then make it Sell it first, then make what people bought. LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
  • 20. * 3 approaches 2} Fake it, then make it Sell it first, then make what people bought. LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
  • 21. * 3 approaches 3} Small footprints Make it in code, but be stingy with features where they ⤷ were headed. ) how they can ⤷ learn faster. ) LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
  • 22. * 3 approaches 3} Small footprints Make it in code, but be stingy with features LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
  • 23. Rules of thumb If you are extremely reluctant and even embarrassed to show You are doing it right. ✓ your MVP... If you feel comfortable You should have or proud of it... shown it sooner. ! If you feel stuck... GO FASTER. ➜ LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
  • 24. ask yourself... What could you build today that you could put in the hands of customers tomorrow? your product your MVP LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
  • 25. LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
  • 26. Thank you! Kate Rutter, Co-Founder & Principal New Context Conference kate@luxr.co http://luxr.co 3 & 4 November 2011 @katerutter @luxrco Tokyo, Japan * Slides available on slideshare on Fri, Nov 4, 2011 slideshare.net/intelleto shout-outs to... • Alexa Andrzejewski @ FoodSpotting, The UX-Driven Startup http://www.slideshare.net/ladylexy/the-ux-driven-startup • Brandon Schauer @ Adaptive Path : Cupcake model • Chris Jones @ Hot Studios : Risk reduction model • Eric Ries & The Lean Startup: http://www.slideshare.net/startuplessonslearned/the-lean-startup-5book-package • Gina Bianchini & The Mightybell Team : www.mightybell.com • Janice Fraser & Jason Fraser, LUXr.co • Thomas Knoll & LaunchRock : www.launchrock.com LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011