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Organic fifa

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Organic Shop Pvt.Ltd
Organic Shop Pvt.Ltd

It has been quite a long time that FIFA concluded. What we did during the FIFA to encourage people to engage with Organic Shop on facebook is a case study in itself and we are therefore sharing this video to share the impact of our facebook #organicfifa campaign. Hope you like it!

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Organic FIFA 2014 Campaign
Agenda To make Football fans impulsive by asking them FIFA World Cup 2014 updates, fun trivia, match scores, etc. and by giving them chances to win exciting prizes.
How We Communicate
3.The ones who give away the most right answers on a weekly basis, get free organic hampers on a weekly basis and the lucky ones who answer the maximum right answers throughout the contest duration stand a chance to win the bumper prize to be announced on 14th July 2014. 2.Each times during matches questions were asked related to the team play in a particular match. 1.Organic Shop Launches its FIFA competition through Fb landing page as #organicFIFA
Page Likes  Page Likes as on 12th June 2014: 2615  Page Likes as on 14th July 2014: 4200  Net gain in page likes in 32 days: 1585  PTAT: 651  Engagement Rate: 52%
Graphical representation how the likes (organic and paid) came during campaign
Where the likes came from
Organic fifa
Graphical representation of organic and paid reach Maximum on 5thJuly and reached to 7,536 people.
Viral posts according to their reach
Fifa campaign Brief: Campaign Before Campaign After Campaign Normal Post Organic Reach of post 180 2500 500 Likes & Comments 10 200 50+ Likes 15-20 250+ Comments 10 50 Shares 2-3 20 Timeline Visit 25-30 100++
Paid impact: Before After Total Reach 540 1408 Organic Reach 200 3000++ After add credit over on 1 July 6000+ Reach Likes 1500 1700 Page Likes Paid 50 50 Page Likes Organic 10 30 Likes Came From Ads 50 30 Likes Came From direct 10 35 page visit Page Suggestion 1 3
Statics  Total people reached: 61,260 in 28 days campaign  People engaged with us : 2,182  Most traffic is from – organicshop.in
List of prizes send throughout #organic fifa campaign 1Week Winner 2 Week Winner 3 Week Winner Atul Sharma Meenakshi Kapur Raj Gandhi Meenakshi Kapur Neelam Arora Sush Arora Neelam Arora Amit Roy Varsha Joshi Amit Roy Ramesh Kapur Nirmal Kapur Atul Sharma Total 11 Gifts through Courier and 2 personally hand over.

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Organic fifa

  • 1. Organic FIFA 2014 Campaign
  • 2. Agenda To make Football fans impulsive by asking them FIFA World Cup 2014 updates, fun trivia, match scores, etc. and by giving them chances to win exciting prizes.
  • 4. 3.The ones who give away the most right answers on a weekly basis, get free organic hampers on a weekly basis and the lucky ones who answer the maximum right answers throughout the contest duration stand a chance to win the bumper prize to be announced on 14th July 2014. 2.Each times during matches questions were asked related to the team play in a particular match. 1.Organic Shop Launches its FIFA competition through Fb landing page as #organicFIFA
  • 5. Page Likes  Page Likes as on 12th June 2014: 2615  Page Likes as on 14th July 2014: 4200  Net gain in page likes in 32 days: 1585  PTAT: 651  Engagement Rate: 52%
  • 6. Graphical representation how the likes (organic and paid) came during campaign
  • 7. Where the likes came from
  • 9. Graphical representation of organic and paid reach Maximum on 5thJuly and reached to 7,536 people.
  • 10. Viral posts according to their reach
  • 11. Fifa campaign Brief: Campaign Before Campaign After Campaign Normal Post Organic Reach of post 180 2500 500 Likes & Comments 10 200 50+ Likes 15-20 250+ Comments 10 50 Shares 2-3 20 Timeline Visit 25-30 100++
  • 12. Paid impact: Before After Total Reach 540 1408 Organic Reach 200 3000++ After add credit over on 1 July 6000+ Reach Likes 1500 1700 Page Likes Paid 50 50 Page Likes Organic 10 30 Likes Came From Ads 50 30 Likes Came From direct 10 35 page visit Page Suggestion 1 3
  • 13. Statics  Total people reached: 61,260 in 28 days campaign  People engaged with us : 2,182  Most traffic is from – organicshop.in
  • 14. List of prizes send throughout #organic fifa campaign 1Week Winner 2 Week Winner 3 Week Winner Atul Sharma Meenakshi Kapur Raj Gandhi Meenakshi Kapur Neelam Arora Sush Arora Neelam Arora Amit Roy Varsha Joshi Amit Roy Ramesh Kapur Nirmal Kapur Atul Sharma Total 11 Gifts through Courier and 2 personally hand over.