JW Marriott Bengaluru partnered with MindShift Interactive in order to amplify their association with World On A Plate as
the Official Hospitality Partners. World On A Plate is India’s first ever food festival. The event revolved around the 3 MasterChef's visiting Bengaluru for a culinary journey, which included a MasterClass, tete-a-tete sessions and VIP brunch. The aim of the campaign was to highlight JW Marriott Bengaluru as the official hospitality partner for the Food Carnival. A digital story was told through
engaging content online and live coverage across Twitter, Instagram and Facebook which captured the MasterChef judges through interviews, boomerang's and interesting influencer-curated content.
Za Beauty India wanted to promote their True White range of products on social media and the core brief was to build awareness of the line amongst new audiences. “Truth is Beautiful… Always” was the insight that drove the campaign.
MindShift Interactive launched with core insight that today’s youth increasingly uses emojis as a mode of expressing themselves, versus just words.
India’s first emoticon based contest was launched to increase interactions and new followers, with a focus on the mobile dependent audiences.
The participants were asked to use only emojis and tell us what #TrueBeauty is to them.
Emojis are now used globally because they surpass language barriers and are a universal language amongst our target audience
The entries received were all unique and highly creative because of the nature of the contest and peaked with a total outreach across Instagram and Twitter of 1.35 Million.
JW Marriott Juhu Michelin Pop Up Social Media Case Study – November 2015MindShift Interactive
Continuing to deliver on our promise to be the Home of Michelin Chefs in India, JW Marriott Juhu hosted the second edition of the extravagant #JWJuhuMichelinPopup featuring Three-Michelin Star Chef, Alvin Leung! With a uniquely crafted 6-course gastronomical fare, the ‘Demon Chef’ gave Mumbai a taste of X-treme Chinese!
Here’s the digital story that we built through MindShift Interactive
Myntra Fashion Weekend by Myntra.com & IMG Reliance, was the first of its kind launched in Mumbai, in 2014. MindShift Interactive was brought in to create awareness about the Fashion Weekend, helping create differentiation from its other counterpart, Lakme Fashion Week.
MindShift Interactive leveraged social media marketing, digital media and influencer marketing to give this event the much deserved attention and boost amongst the Fashion, Lifestyle, Luxury community across India.
The usage of influencers and their integration with the Event, whilst leveraging Instagram beyond the basic levels helped the campaign truly scale up and get noticed while driving in a considerable amount of traffic to the event.
Do check out the website built by MindShift Interactive for them too on www.myntrafashionweekend.com.
#FeelingBlue was a Twitter campaign conducted for Reliance 3G to announce their association with Android.
MindShift Interactive & MEC ran the campaign across Twitter on a Monday, the day when people truly feel blue. We created a MindShift of changing the emotion of feeling blue from a sad one to a happy and exciting one.
Lancome India created buzz across digital towards the launch of their new product, DreamTone, leveraging a campaign to bring out the true beauty of women, asking them to #GoNoFilter.
MindShift Interactive leveraged their experience in devising an Instagram Influencer Marketing based campaign. The strategy adopted lead to a result of the campaign being named as the Highest Outreach campaign on Instagram.
High Street Phoenix Food Festival 2015 - Digital Outreach Strategy by MindShi...MindShift Interactive
The Phoenix Food Festival was held on March 25-26, 2015 at the High Street Phoenix and Palladium malls. Social media outreach was conducted to promote the festival and its special food menus and workshops. A contest was launched on Twitter using the hashtag "#ForkingAmazin" where people could share photos of their favorite dishes and restaurants. The campaign reached over 3.3 million people across Facebook and Twitter. It engaged 151 contributors and received 1,400 posts.
JW Marriott & Food Blogger Association of India Social Media CampaignMindShift Interactive
The Food Blogger Association of India & JW Marriott Mumbai partnered towards the launch of Indian Food Blogger Awards 2014 wherein they felicitated Bloggers across India who had made a remarkable presence through their blogs.
MindShift Interactive worked with JW Marriott Mumbai to drive awareness about the association via their social media properties. We gave influencers, followers and fans an experience of JW Marriott's hospitality through a campaign across Facebook & Twitter which encouraged influencers to partner with us and drive twitter contests, while FBAI created videos of the Chefs to promote the wide variety of food we had to offer.
The event was covered through live tweeting by the MindShift team, whilst also interacting with Influencers and bloggers present at the venue and getting them to share InstaVideos with us of their experience while at the IFBA.
JW Marriott was the first Hospitality Brand in India to leverage Hyperlapse & Flipagram as platforms to promote the Live Events during the Indian Food Blogger Awards.
How Tim Hortons entered the UAE Market via Facebook & TwitterWATConsult
This case study is one of the brilliant examples of how a brand entering into a completely new market managed to get footfalls via Social Media increasing awareness and challenging competition.
The Nuclear Friends Foundation is a non-profit organization established to promote the benefits of nuclear energy through facts and figures. It aims to clear negativity around nuclear power by answering queries and busting myths through an interactive website and social media campaigns. National campaigns on their website and social platforms like Facebook, Twitter, and YouTube have helped increase awareness of nuclear energy as a sustainable and eco-friendly source of power, reaching over 400,000 people monthly. The foundation seeks to be recognized as an online resource providing facts about the advances and potential of nuclear technology.
My soldierparade Case Study by Gillette WATConsult
The document describes a Gillette campaign in India called "My Soldier Parade" that aimed to connect the brand to its audience through a social cause. It involved creating an online platform where people could create virtual parades showing support for a cause and recruit friends. Over 400,000 people participated in 3 weeks, increasing Gillette's Facebook fan base by 21% and engagement. The campaign effectively paired the brand with a social cause in an interactive way that achieved viral marketing goals.
Avon India Launches on Twitter with #YouMakeItBeautifulSocial Samosa
Avon India in the past was interacting with it’s fan base through varied engaging Facebook campaigns, which has a follower base of approx. 9,379,081 likes on its page. But it was time to discover and reach out to their followers through other Digital spaces, that’s when AVON ideated Twitter launch with @AvonIndia.
The digital strategy document outlines objectives for Cycle Agarbatti's digital platforms including bringing uniformity across platforms, integrated promotions, focusing on audience and employee engagement, and creating generic content not focused on any religion. It proposes strategies like content marketing, search engine marketing, and social media marketing. It provides details on creative strategy, content strategy, contests, and a content calendar for various activities and contests across months focused on spirituality and cricket.
Cycle Pure Agarbathies were official co-sponsors of the Tri-Series between India, West Indies and Sri Lanka in July 2013. This is how AliveNow helped promote & spread the word about the association on social media.
Objectives of the Campaign:
Cycle Pure where the official Co Sponsor for the Tri Nation Series between West Indies, Sri Lanka and India.
The objective was to spread the word about the sponsorship and the “Cycle Pure Trusted Player” award for every match.
We wanted to get cricket enthusiasts to predict and pray for their trusted player for every match. On ground, the commentators decided who won the Cycle Trusted Player for every match.
Also, we wanted to spread the word about the association with Cycle Pure for the Tri-Nation series as a whole.
Pizza Hut's Facebook page saw significant growth over 6.5 months from 250,000 to over 1 million fans through various engagement campaigns. These included contests like "99 Celebrations" which had over 45,000 entries to win prizes by sharing the app. Other campaigns like "Celebrate Today" and "Tuscani Teaser" phase built buzz around new product launches. Wall-based contests and a "Watch and Win" app that promoted new TVCs through questions achieved high participation and views.
The digital launch report summarizes a campaign to generate awareness for the opening of the Taj Swarna hotel in Amritsar. The campaign objectives were to build buzz around the launch, connect the hotel to the city, and create awareness of the hotel's offerings. The approach included introducing #TajInAmritsar on social media and showcasing the city, developing a launch video highlighting the city-hotel connection, and photographing the people, heritage and city. The campaign reached over 1.4 million people and saw significant growth across social media platforms. User engagement was strong, with the launch video receiving over 2 lakh views and content receiving hundreds of interactions. The campaign successfully promoted the new hotel's connection to Amrit
This document discusses social media optimization and engagement. It notes that people spend 30 minutes per day on social media via desktop and mobile. It recommends understanding your social media goals, analyzing your current assets and competitors, and creating a tailored strategy. The document suggests engaging users through organic content, user-generated content, and linking to consumer lifestyles. It recommends targeting key platforms like Facebook, Twitter, Google+, YouTube, LinkedIn and Pinterest. It outlines a three phase execution plan starting with page creation and ads, then organic growth and content, and finally contests and apps. Case studies show success in building large followings and directly impacting campaigns and business metrics through social media engagement.
Evolve helped grow FIJI Water's social media presence in Australia to have one of the highest engagement rates and fastest growth on Instagram and Facebook in its category. Through influencer marketing and sharing local Australian images, the brand was able to build a strong local presence and earn media that increased its reach. Evolve has secured a contract extension with FIJI Water through 2015 due to the success of the social media strategy.
MindShift Interactive managed the Digital mandate for #SulaFest 2016, helping increase awareness and buzz for the campaign across Facebook, Twitter, YouTube, Instagram and Snapchat through media spends increasing visits to the website.
Read on as we showcase how each platform resulted in an ROI and the innovative use of technology, such as the Sula Drone helped increase excitement levels among the audiences.
The document describes a campaign by The Beer Department to increase followers on Instagram. They held a contest where followers could win a cruiser bike by reposting an image with a hashtag. With help from influencers, the contest got 731 new followers in a week, bringing their total to over 2,200. Most of the new followers were from the target region. The campaign cost only $195.70, much less than an estimated paid campaign on Facebook and Twitter would have been. It proved that social amplification of a brand is more effective than an expensive prize.
Ventura Associates International provides promotional marketing services such as sweepstakes, contests, social media promotions, and mobile marketing. Their services include concept development, legal compliance, prize fulfillment, and increasing engagement on platforms like Facebook, Twitter, Instagram and Pinterest. The document provides numerous case studies of promotions managed by Ventura across different industries to drive objectives like sales, traffic, social followers, and app downloads.
Budweiser organized a Tweetup event in Bangalore to encourage fans to come together and celebrate the 2014 FIFA World Cup under the theme of #RiseAsOne. Influencers with thousands of Twitter followers were invited to engage with fans through live tweeting and contests. The event featured introductions to the Rise As One campaign, a new sport called PoolBall that combines football and pool, drinks, food and dancing to recreate the carnival atmosphere of the World Cup in Brazil. The goal was to unite football fans across countries while soaking in the spirit of the game. The Tweetup was successful in garnering close to 4.3 million impressions in a single day.
Splash Media executed part II of the #Riberty campaign for Tony Roma's World Famous Ribs. They provided bloggers with party boxes containing everything needed for a 4th of July barbecue. Bloggers shared their "unboxing" experiences on social media. After their parties, bloggers posted glowing reviews on their blogs about Tony Roma's ribs and the #Riberty party box. Splash Media then shared this content on Tony Roma's social platforms. The campaign was a success, receiving over 27 million impressions and positive sales data was anticipated.
A contest was held on the Facebook Timeline.
Participants were asked to share their interesting photos on their own timeline, complete the caption “I Want to #BeTheGirl Because…” and tag Star CJ alive in their photos. The fans with maximum likes and judges recommendation were gratified.
Student Housing Business Awards Sumbission - Compete Your Cause - ASPEN HEIGHTSDave Winter
Compete Your Cause was a social media campaign run from September to October 2015 to raise awareness for Aspen Heights Awake, a 501(c)(3) nonprofit. The campaign involved two waves - a local round on Facebook pages of 14 markets, and a national round on Aspen Heights Awake's page. Local winners received $1,000 and the national winner received an additional $5,000. Through promoting organizations' causes, the campaign gained over 85,000 engagements and 9,840 new fans, far exceeding expectations.
The document discusses how brands can connect with passionate Reddit users by becoming involved with Redditgifts exchanges in different ways: as a rematcher by sending gifts to participants who weren't originally gifted; as a featured rematcher with promotion opportunities based on the number of gifts sent; or as a sponsor by purchasing advertising spots on Redditgifts pages and emails. The goal is to create loyal brand advocates by targeting engaged Reddit communities.
The campaign aims to promote Coca-Cola's environmental efforts through a contest on social media where participants create recycled can art and vote on submissions. It will utilize Coca-Cola's existing Facebook, Twitter, and YouTube presence and hire Taylor Swift as a celebrity endorser. The goals are to engage consumers, encourage recycling and build an online brand community. The target audience is ages 18-34 and key tactics include paid social media advertising, owned posts on platforms, and earning exposure through shares and retweets. The top submission as voted on social media will win a commercial with Taylor Swift.
This document provides an overview and strategy for TGI Fridays' social media presence and content plan. It looks back at their previous static social media posts and implementation of short videos. It proposes shifting to a more meaningful voice on social platforms and building relationships. Ideas are presented for social platforms like TikTok, Snapchat, and Instagram including videos, employee takeovers, competitions, and influencer collaborations. A 2021 marketing calendar is also included with relevant dates and holidays to consider for campaigns. The goal is to increase engagement and followers through more dynamic content.
Chipotle is launching a customer loyalty program to address low customer satisfaction ratings. The program will allow customers to earn points for discounts and rewards. Chipotle will hold a free concert in Denver to celebrate the launch and promote membership. The communication plan aims to raise awareness of the program among 50% of Denver customers and get 25% of customers to sign up by August 1. Tactics include social media, print ads, in-store promotions, and the special concert event. The total budget is $1,151,456.
One area many CPG brands have begun seeing success is through capturing User Generated Content, and getting consumers to participate in their promotional programs. By inviting the people who already love your brand to help tell your story—through pictures, videos and posts—you can increase overall awareness with other like-minded customers without having to invest heavily into brand produced content. Offerpop dives in with 11 top-notch examples!
Rodriguez silvestri 11am_socialmediacampaignDana Marie
1. The campaign targets young women ages 15-25 through a social media sweepstakes promoting a new Herbal Essences product. Participants upload selfies with the product on Instagram to win a Cosmopolitan photoshoot or product bundles.
2. Popular beauty YouTubers Bethany Mota, Kandee Johnson, and Ingrid Nilsen will create promotional videos for the product and sweepstakes that will spread the hashtags virally to their collective 14.5 million subscribers.
3. The campaign aims to build an engaged community around the Herbal Essences brand through social media interactions, trust-building content, and an ongoing presence on platforms even after the initial campaign. This
This is a project for my Social Media Management course at the University of Florida. It is a social media strategy that I have come up with for Chili's in order to bring more positive exposure to the brand.
C2B - IAC Communication Model For Rebecca MinkoffBritt Mansveld
The Rebecca Minkoff brand has been a tremendous success within the affordable luxury segment and has expanded from handbags to accessories, footwear and jewellery. The brand philosophy can be best described as the delivery of high quality products with a subtle edgy twist, whilst focusing on implementing innovative technology for the downtown romantic, and is widely known amongst its targeting audience; the millennial consumer.
Rebecca Minkoff is highly innovative when it comes to integrating technology within both their products and marketing strategy, and was one of the first to recognize the importance of social media as a platform to communicate with their audience. In an early stage the brand asked for feedback on their products on social media platforms in order to understand what worked and what didn’t.
However, recent developments within consumer behaviour show that consumers are demanding for an even higher brand engagement and the ability to co-create, which are not integrated within the communication models that are currently available.
The communication models that have been adopted by the industry and are integrated within the marketing strategies are B2B and B2C, where focus lays on businesses communicating to other businesses and to end consumers. However, fact remains that with the demands of today’s consumer, opportunity rises to introduce a communication system that allows this audience to guide a business/brand as to improvements in both its products and marketing strategy.
I therefore aim to introduce the C2B model that will enhance the Rebecca Minkoff business strategy and strengthens the brand promise and philosophy. The C2B strategy will focus on the way consumers communicate their wants and needs to the brand, with the aim to create products that are desirable and meet the standards of the audience, before the products actually hit the stores. The consumer becomes the advisor, and this way they will be highly involved within the process.
The key element of this system will focus on converting the feedback given by consumers into viable data, which can be analyzed and transformed into optimized decision making for the Rebecca Minkoff brand during the design and production process. The voice of the consumer will become decisive, and will also influence and shape the way Rebecca Minkoff will promote and market its products.
It has been quite a long time that FIFA concluded. What we did during the FIFA to encourage people to engage with Organic Shop on facebook is a case study in itself and we are therefore sharing this video to share the impact of our facebook #organicfifa campaign. Hope you like it!
Our latest company profile will help you understand the services we offer and the various campaigns we have worked on and the clients we works with.
Also gives an insight on the people we have
Barbeque Nation Pitch Deck by Sumit MauryaSumit Maurya
The document proposes a social media campaign for Barbeque Nation to increase engagement and followers. It recommends establishing a consistent umbrella message of "#LetsCelebrate" to celebrate grilling, customers, and hunger. The campaign would include weekly social media content buckets such as sharing memories and food facts. Media plans suggest targeting customers through Facebook ads, emails, banners, videos and an app-based contest to boost awareness, engagement, and footfalls.
When a wi fi networking brand takes an internet meme to the next level - Phonethics Digital agency designed a campaign for their client, Digisol, which invited people to give fun names to their wi fi routers on twitter.
Similar to Rebel Sport Brazil 2014 World Cup Campaign (20)
A Startup's Guide To Building a Brand - Kwabena Oppon-Kusi.pdfKwabena Oppon-Kusi
This is a step by step guide to all startups on how to develop a strong and healthy brand. It defines what a brand actually means and gives you a better understanding on how you can build one for your startup, sustain it and ultimately grow it in a lean way. This is an essential for every one with a new idea, ready to make it into a viable business.
In our rapidly evolving digital landscape, yesterday's strategies simply won't suffice. Join us for a groundbreaking session on revenue based marketing where we'll explore cutting-edge approaches and the latest strategies that can supercharge your digital marketing plans. Discover how to leverage performance-based PR, influencer marketing, and affiliate marketing to drive revenue, optimize your campaigns, and achieve measurable results. We'll dive into effective methods for building brand awareness, cultivating deep engagement, driving conversions, and fostering lasting customer loyalty. Prepare to gain fresh ideas, valuable insights, and innovative methodologies designed to elevate your digital marketing efforts to new heights. Don't miss this opportunity to transform your strategy and stay ahead of the curve!
Key Takeaways:
1. Advanced Revenue-Driven Strategies: Learn how performance-based PR, influencer marketing, and affiliate marketing can drive revenue and optimize your marketing efforts.
2. Building and Engaging Your Audience: Discover effective methods for increasing brand awareness and cultivating deep engagement with your target audience.
3. Driving Conversions and Loyalty: Gain insights into strategies for driving conversions and fostering lasting customer loyalty to sustain your brand's growth.
You'll learn about proven systems and effective workflows to maintain a consistent and engaging social media strategy. Additionally, you'll gain actionable strategies and practical tactics to drive engagement, increase followers, and convert them into loyal customers.
The continued disappearance of the third party cookie has both targeting and tracking implications for open-web advertising and marketing. We'll discuss where context, identity graphs and first party data are being used to substitute for third-party cookies. We'll also discuss where CTV and other newer media channels are maturing to allow for household or personal targeting.
Key Takeaways:
Learn how to effectively target prospects and consumers at various stages using a combinations of targeting types across channels.
In today's digital age, German auto repair shops can leverage digital marketing to enhance visibility, engage customers through personalized interactions, and reach targeted demographics effectively. By optimizing online presence, managing reputation, and analyzing performance data, shops can achieve cost-efficient growth and competitive advantage in the market.
How to Rethink the Way you use Instagram to Drive Sales and Customer Engagement
If you’re using Instagram to build or grow your business this presentation is for you. Navigating Instagram campaigns doesn't have to be overwhelming. By understanding the right strategies, you can turn engagement from a time-consuming task into a powerful tool for driving sales and a deeper understanding of your customers and fans.
Key Takeaways:
Running campaigns on Instagram can be and should be easy and effortless
Every post is an opportunity to collect valuable information to empower you to make more strategic choices
The power of giveaways on Instagram to drive engagement and first party data
Rand Fishkin of Sparktoro broke the news about the Google API Leaks in May 2023. Mike King from iPullRank did what he does best—dissected everything from the leaks. How big was the leak? Around 2,600 pages of leaked internal documentation describing different components of Google's ranking systems and 14,000 attributes or features represented in the documentation.
Here’s why this is important
SEO has evolved dramatically over the last 27 years. Companies like Google have built entire businesses around search, and Google has become the unquestioned leader in search. All
this is starting to change—thanks to GenAI.
Ever since Google started building a search engine, it has shared best practices. But it has never revealed anything more—no algorithms or APIs. That changed recently with this leak.
This matters to you
This checklist matters to entrepreneurs, content creators, website owners, brand managers,
PR professionals, marketing analysts, and SEO professionals.
Understanding how the algorithm works today can help you maintain your competitive edge, optimize opportunities, mitigate risks due to these changes, and make informed decisions on your digital strategy.
This checklist is based on everything I learned from listening to two hour-long webinars Rand and Mike hosted recently.
Digital marketing metrics every one must know in 2024Digital Scape
The "Digital Marketing Metrics" PDF by Digital Scape provides a detailed guide to essential metrics used in digital marketing. It explains the importance of metrics in tracking and optimizing marketing efforts, offering definitions, formulas, and examples for each metric. The document covers metrics such as Return on Ad Spend (ROAS), Customer Lifetime Value (CLV), Cost of Acquisition (COA), Click Through Rate (CTR), Conversion Rate (CVR), Cost Per Sale (CPS), Bounce Rate, and Lead Conversion Rate (LCR). The aim is to equip marketers with the knowledge needed to make data-driven decisions and enhance campaign performance.
Learn what is metrics, difference in metrics, different types of metrics and calculation.
Lately, it’s been feeling a little Terminator-y out there, huh? But the future of paid media isn’t an employment battle between AI and humans like some believe. Instead, it’s about collaboration and another powerful tool to add to the digital marketer’s tool belt. In fact, the best digital marketers have been integrating AI-elements into their work for years… with one caveat - there’s still an industry professional driving the bus.
Join Curtiss Gulash, Director of Paid Media, at Be Found Online, to explore the strengths and weaknesses of AI (as well as humans), and how those qualities can complement one another to develop stronger, more informed, and more efficient paid media campaigns. It’s time to turn and embrace the machine to carve out a path for improving efficiency across your accounts with your new AI companions!
Top 7 PPC and SEO strategies to drive more traffic and conversions. Most companies already own the data, let's share the data and boost the performance of both channels.
Key Takeaways:
Why PPC and SEO teams should strategize together7 ways PPC and SEO can work together to drive even more conversions
Let’s be honest. Improvements in search rankings and organic traffic don’t always translate into sales. Yet, you spend the majority of your SEO resources on driving rankings and traffic. What if you built your SEO content with conversion in mind from the beginning? You’d generate more organic traffic that actually converts into revenue! Join 20-year search marketing veteran as he unveils his framework for developing SEO content with conversion in mind every step of the way ‒ from keyword strategy to content development and publication.
Takeaways:
Tactics and benchmarks for SEO content that converts in 2024
Page layouts and content formats that convert organic traffic
Crafting keyword strategy and calls-to-action for conversion
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Importance of SEO to support holistic marketing strategies and the rise of n...JessicaRedman5
A presentation for the Digital Marketing World Forum by Jessica Redman and Andrew Fox.
Discussing how SEO supports across numerous marketing channels and how user search behaviour is changing.
Discover how to optimise social media posts for discoverability and learn about Topical Domination.
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2. The
Brief
Our brief was to drive social engagement around the rebel
brand as the home of football for the Brazil 2014 World Cup
and help promote their range of merchandise.
3. Our strategy focussed on helping the brands audience join
the fun and excitement of the world cup and positioning the
brand as part of the conversation.
Our
Strategy
4. 1 2 3 4
Positioning the
brand as the home
of football & part of
the conversation .
Driving product
awareness and
reach of our
campaign through a
series coordinated
activities.
Igniting our fans
passion to get
them to take part
in the experience
themselves.
Providing the
opportunity for our
fans to express
their feelings.
Our Approach
TELLING OUR
STORY
DRIVING
AWARENESS
ENGAGE &
EXCITE
PROMOTING
ADVOCACY
6. We did this by providing a 24/7 stream of relevant and
timely content with the latest news from Brazil, the Socceroos
team camp and trade promotions on the brands social
channels as the events unfolded supported by the rebel
Soccer bug microsite.
8. To promote awareness of the rebel merchandise range we ran a 25
words or less Facebook Daily Prize Draw via our Map Kats platform
where our fans could go into the draw to win piece of authentic official
merchandise every day for the first two weeks of the
World Cup.
9. The campaign was supported by a Facebook advertising campaign
targeted mainly at a 13-39 male audience to drive reach and
engagement of the campaign as well as regular weekly eDM’s to the
rebel database and In-store POS signage.
11. To play on our audience’s passion to support their team and promote
merchandise sales we asked them to post a selfie on Instagram and
‘Show their Teams Colours’ for their chance to go into a weekly draw to
win a $1,000 gift card every week of the world cup.
12. All the photos were published via our Map Kats platform to Facebook
gallery where our community could vote on their favourites and the four
photos with the most likes each week were chosen as our finalists and a
winner selected.
13. As our campaign reached fever pitch we launched a World
Cup Final ‘Show your Colours Instagram contest’ to win a
$2,500 Gift card where our audience had to post a selfie
within 10 minutes of a goal being scored.
15. The winners of our Daily Prize Draw and Show your Colours contest
became brand advocates and took to social media to show their delight
to their own social networks with a deluge of User generated content
and product conversation driving further reach of our campaign and
awareness of Rebel merchandise.
16. Sharing their love for the Rebel brand!
Toni Faint -Contest winner Facebook
“I wanted to say now that the comp is
over…Thank you. I have shared the
comp and enjoyed voting. All the
winners you chose were awesome. I
even made friends with 2 other
winners. I am stoked. I have been able
get my Mum a voucher as well. So
from me…A HUGE THANKS!!!!!”
Sophie Matthews Thankyou Rebel! Very
excited cause now I can finally get a new
Socceroos jersey! There were really good
entries this week so I was worried!
Terry Diomis-Facebook
“I just want to congratulate Rebel Football
Season & Rebel Sport on their Awesome
competitions run over the WC2014. As a
football fanatic & sports Footwear & Apparel
buyer your continued updates & competitions
on both sites were fantastic & were great to
follow. I enjoyed participating in all of them &
am looking forward to your next big thing. I
encourage everyone to experience the Rebel
Sport difference when purchasing their
sporting products. For all your sporting needs
all under one roof, Rebel Sport is the place to
GO!
'Rebel the best Footwear, Apparel, Equipment
& Accessories store on the planet!' thnx”
Louise Mary-Contest winner
Instagram
“I'm so excited @rebelsport chose
my soccer pic as the winner of the
second $1,000 gift card! Thank you
so much Rebel, big family shopping
spree coming up! Huge thanks to
my dear friends who voted for my
pic on FB
Toni Faint Well done Cat. You never
gave up. I am happy for you.
Awesome comp Rebel Football
Broas_03 Contest entrant
Instagram
“I always go to rebel sport that
place is awesome. I got all
geared up to go to the last game
for soccer roos but we lost
DAMM Next Time !
Louise Mary-Contest winner Instagram
Thank you so much @rebelsport - I'm so
excited! Thanks to all my friends for liking
and voting
Toni Faint Omg thanks so much Rebel Football
Season and rebel sports. I am so flippin
happy!!!!! Thanks to my beautiful friends and
family ......... Oh my
18. Over both our contests we had over 1,300 entries and added
over 18.5K Fans and followers to the Rebel social
community.
19. Our campaign saw a social engagement uplift of 519% across all
the rebel social channels reaching over 3 million people and in
the process delivering the Rebel brand record levels of
merchandise sales across it’s 200+ retail stores.