Evolve helped grow FIJI Water's social media presence in Australia to have one of the highest engagement rates and fastest growth on Instagram and Facebook in its category. Through influencer marketing and sharing local Australian images, the brand was able to build a strong local presence and earn media that increased its reach. Evolve has secured a contract extension with FIJI Water through 2015 due to the success of the social media strategy.
The Nuclear Friends Foundation is a non-profit organization established to promote the benefits of nuclear energy through facts and figures. It aims to clear negativity around nuclear power by answering queries and busting myths through an interactive website and social media campaigns. National campaigns on their website and social platforms like Facebook, Twitter, and YouTube have helped increase awareness of nuclear energy as a sustainable and eco-friendly source of power, reaching over 400,000 people monthly. The foundation seeks to be recognized as an online resource providing facts about the advances and potential of nuclear technology.
Pomellato is an Italian luxury jewelry brand that wants to increase its market share in the US. However, its Facebook page has attracted few fans and lacks engagement. A social media specialist was hired to develop a strategy to heighten brand awareness on Facebook. Through research, the specialist found luxury brands struggle with encouraging engagement while maintaining an exclusive brand image. The specialist must determine how Pomellato can create an engaging Facebook presence without compromising its prestige, and develop a strategy that brings additional value to fans.
The digital strategy document outlines objectives for Cycle Agarbatti's digital platforms including bringing uniformity across platforms, integrated promotions, focusing on audience and employee engagement, and creating generic content not focused on any religion. It proposes strategies like content marketing, search engine marketing, and social media marketing. It provides details on creative strategy, content strategy, contests, and a content calendar for various activities and contests across months focused on spirituality and cricket.
My soldierparade Case Study by Gillette WATConsult
The document describes a Gillette campaign in India called "My Soldier Parade" that aimed to connect the brand to its audience through a social cause. It involved creating an online platform where people could create virtual parades showing support for a cause and recruit friends. Over 400,000 people participated in 3 weeks, increasing Gillette's Facebook fan base by 21% and engagement. The campaign effectively paired the brand with a social cause in an interactive way that achieved viral marketing goals.
The document outlines various social media content strategies and custom applications for the brand Harvest Selects. It discusses developing a content strategy focused on user interests rather than just the brand. It then describes several proposed custom applications for Facebook and Twitter, including contests for Diwali, Valentine's Day, recipes, fitness quizzes, and lunch boxes. The applications are meant to increase engagement by encouraging sharing, collaboration and user generated content.
The document summarizes Facebook's updates from its F8 2011 conference, including new features like Timeline, Open Graph, and changes to News Feed. These updates present opportunities for brands to engage users and generate social actions, but will also create new challenges as brands compete for visibility. Brands need to focus on creating engaging content that drives user interaction to maintain their presence on Facebook.
Social Media Integration for Youtube/Socialviewing/podcastadvancedsocialmedia
Social viewing allows multiple users to watch online videos together in a synchronized experience. Pepsi Sound Off is a social TV platform that allows fans to connect and discuss shows using the #pepsisoundoff hashtag. While social viewing is not yet the linchpin of social media strategies, it contributes significantly. Webisodes are short video episodes initially released online to promote brands. They can drive traffic and expand audiences. Video sharing sites like YouTube allow anyone to upload and share videos, and are major platforms used in integrated social media campaigns.
digital marketing of coca cola adidas and american touristerStudent
This document provides an analysis of the digital marketing strategies of Coca Cola, Adidas, and American Tourister. It begins with an acknowledgement and table of contents, then discusses each brand's social media presence and campaigns. For Coca Cola, it examines strategies on Facebook, Twitter, Tumblr, Pinterest, and campaigns like "Share a Coke." For Adidas, it discusses building hype on launches through social media and user-generated content. For American Tourister, it outlines campaigns on Twitter, Facebook and YouTube. The document also lists malls chosen for the study and discusses branding strategies used by Coca Cola.
Vodafone Romania launched a campaign called "Live. From a Different World" to connect older generations whose traditions are dying to younger connected generations. The campaign used Facebook Live to broadcast live videos of elders in Romania's Carpathian Mountains sharing their traditions and crafts with younger viewers. This helped bridge the cultural divide between generations and preserve valuable cultural knowledge that may otherwise be lost. The live videos received over 1 million views, showing the power of live streaming to engage audiences and share intergenerational knowledge.
This document summarizes a digital marketing campaign for Innocent smoothies. The campaign aims to raise awareness of world hunger and increase the brand awareness of Innocent smoothies. It will offer newsletter subscriptions, with Innocent donating €2 to charity for each subscription. The campaign will use YouTube, Twitter, email newsletters and analytics tools like Google Analytics to measure engagement. It outlines personas of potential subscribers and justifies the chosen digital tools. Key performance indicators include video views, website traffic and subscriptions generated over the 6 month campaign period.
KRDS is a social media agency founded in Paris in 2008. It has offices in Paris, India, Singapore, and Shanghai. The document provides details about KRDS' services and experience in developing social media strategies and applications for clients across various industries. It also highlights some of KRDS' client projects in Asia, including developing surveys, contests, and mobile apps for brands like ICICI Lombard, Amway, and Titan.
I’m a communications professional with over 3 years’ experience in the marketing and communications sectors. During this time, I have worked for both FMCG & corporate clients as well as in-house.
My role is to help businesses connect with targeted groups, ensuring they use the most effective channels. Some of the communication methods I use regularly include traditional and social media, email marketing, video, blogs and internal newsletters; I have also organised small-scale community events.
Here is an overview of the projects I have worked on so far.
The document provides examples of integrated marketing campaigns and social media strategies. One campaign used surveys and tailored messaging on Facebook to introduce a new line of pans. Another campaign engaged potential customers through a celebrity event on social media and then retargeted the audience for sales. A third campaign achieved a "top of mind" brand status through a user-generated content campaign and precision retargeting on Google and Facebook.
Prime Marketing has created a marketing plan to revitalize the food blog "The Spiffy Cookie". Key elements include developing a new logo and slogan, increasing blog content such as recipes and photos, optimizing social media presence, starting a YouTube channel, selling cookies and obtaining necessary licenses, and timelines for implementation. The plan aims to boost traffic, engagement, and sales for The Spiffy Cookie brand.
WATConsult is a leading digital agency based in Mumbai and Delhi that provides social media services such as audits, monitoring, management, and marketing to help businesses establish an online presence and engage with customers through platforms like Facebook, Twitter, and YouTube. They work with clients across industries like music, entertainment, mobile carriers and consumer goods to devise and execute social media strategies through contests, influencer outreach, and community building. The agency has a team of young professionals with expertise in trend analysis and leveraging celebrities and bloggers to achieve clients' social media objectives and grow their brands.
This document discusses branding strategies and how brands can leverage social media. It advocates that brands should listen to customer conversations, befriend customers, solve their problems, share valuable content, and customize offerings to meet customer needs. The document provides examples of how brands like Audi, Mayo Clinic, and Threadless have successfully implemented social media strategies to engage customers through content, collaboration, conversations and addressing their needs.
A social media case study on how a financial brand like Bajaj Allianz used social media to educate young parents about the need for financial planning for children. The social media efforts for the brand were made by Windchimes Communications that helped the brand engage with young parents online and also created awareness for the Child Plan product using various social media tools.
Million Dollar Cuffs - Case Study Presentation #1Vincent Coffee
This document outlines a social media campaign to raise awareness of Meningitis B and the Bexsero vaccine. The campaign goals are to raise brand awareness, drive traffic to the website, and educate two audiences - physicians and parents. The campaign will utilize video, images, blogs and a partnership on Facebook, Instagram, Pinterest and YouTube. Key content includes video series, a hero video, images/infographics and blogs. The budget allocates funds across content creation and paid social media advertising over four quarters. Metrics like website traffic and engagements will measure success.
This document provides credentials for a social media agency called Evolve. It summarizes the agency's services and tools for running social media campaigns and promotions. Evolve helps brands engage audiences on social platforms through experiences that drive word of mouth. It has worked with major Australian brands like Fiji Water and Sony to build communities and fan engagement through custom social strategies and apps.
Our latest company profile will help you understand the services we offer and the various campaigns we have worked on and the clients we works with.
Also gives an insight on the people we have
The document contains summaries of several social media marketing campaigns conducted by Leading Social, an Irish social media agency. The campaigns targeted various businesses and organizations and aimed to increase brand awareness, engagement, leads, sales and event attendance through Facebook, Twitter and other platforms. Strategies included identifying target audiences, creating engaging visual content, running targeted advertisements and analyzing results to optimize campaigns. Most campaigns achieved significant increases in key metrics like reach, followers and sales within their first few months.
The document contains summaries of several social media marketing campaigns conducted by Leading Social, an Irish social media agency. The campaigns were for various clients and aimed to increase brand awareness, drive sales or event attendance, and generate leads. Key tactics included identifying target audiences, creating engaging visual content, running targeted social media ads, and analyzing results to optimize strategies. Outcomes included significant increases in followers, engagement, sales, leads and attendance.
This document contains summaries of several social media marketing campaigns conducted by Leading Social, a Dublin-based social media agency. The campaigns ranged from organizing a speaking event with Gary Vaynerchuk, to promoting awareness of issues like revenge porn among Irish teenagers, to increasing engagement and sales for restaurant and retail clients. Each case study outlines the goals of the campaign, the actions taken by Leading Social such as audience targeting and content creation, and the results, which included significant increases in engagement, attendance, and sales.
This document summarizes an influencer marketing agency called Vizified that represents influential Pinterest users. It explains that Vizified helps brands connect with influencers to promote products on Pinterest. The agency creates visual content for brands that influencers then share with their large followings, increasing brand awareness. Case studies show campaigns for eBay, Native Union, Headliner, and Hublat that led to millions of impressions and large increases in followers, site visits, and engagement.
Social Hive is a digital PR and advertising agency that specializes in storytelling. They use strategic frameworks like the Social Heartbeat framework and Storytelling framework to help brands design purpose-driven programs and tell brand stories. They provide services across research, digital design, social media marketing, content creation, and media planning. They have experience working with brands like eBay India, Sony Mobile, Australian High Commission, and Volkswagen India to create engaging social media campaigns and build communities through consistent storytelling.
The document discusses the importance of digital reputation management for businesses. It highlights how social media can either strengthen a business by building loyalty and attracting customers, or threaten reputations if left unattended. The document then provides examples of digital reputation management campaigns that were successful in increasing engagement for various organizations through content creation and community building on social media platforms.
We are a passionate digital marketing agency that serves local and international companies with a comprehensive digital branding and marketing solution through:
Integrated digital campaign and strategy
Website / microsite development
Web-based technology development
Mobile apps development
E-commerce development
Content development
Social media maintenance
Social media marketing (Facebook ads, Instagram ads, Twitter ads)
Google search marketing (SEM)
Google display network marketing (GDN)
Youtube video development and video ads
Influencers / buzzers management
Creative design and idea development
A list of case studies from Vocanic from over the years. This lists projects we have done for CIMB Malaysia, Six Capital Singapore, L'Oreal Indonesia, Fischer-Price Singapore, StarHub Singapore, SMRT Singapore, Huawei Malaysia, The Face Thailand, Pizzahut Singapore, STB Singapore and Temasek Singapore.
The document discusses Dusty Goen's work supporting social media for LifeProof, including managing product launches, contests on platforms like Instagram and Twitter to promote launches, capitalizing on visual holidays and events, supporting PR and Apple announcements, creating brand ambassadors, and involving employees internally. The social media efforts increased engagement, reach, followers, and sales.
This document discusses digital reputation management and social media services. It provides examples of social media campaigns run for various companies across different industries. These campaigns helped companies engage online audiences, build their brands and increase business metrics like website traffic, social media followers and customer inquiries. The document also discusses search engine optimization services to help companies improve their online visibility and rankings.
Keep Britain Tidy is a campaign to reduce littering in the UK. The document discusses their strategy for using social media to raise their profile and engage people. They aim to spread their anti-littering message through social networks like Facebook, Twitter, YouTube and Flickr. They have found social media helps give them a voice to directly reach their target audience. Their strategy focuses on creating and sharing engaging content while listening to what interests their followers the most.
Combining the topic of virality with the theme of ‘Wellness’, we take a look at how virality cannot be achieved simply with the press of a button or high ad spend, but with a dedicated social media strategy to encourage reach and engagement.
PACT presentation from Frank Vitetta - Outreachr.comoutreachr.com
Using social media to boost ratings and brand awareness
Using effective ways to collect audience data for secondary exploitation
Case study on results from successful social media campaigns
This document outlines a 7-step process for building a B2B social media strategy: 1) establish brand continuity, 2) create a daily/weekly/monthly plan, 3) find your target audience, 4) develop a LEAD strategy of listening, experimenting, applying insights, and developing customer journeys, 5) experiment with social media automation tools, 6) apply insights from social media and website analytics, 7) refine your strategy based on what works and what doesn't. The goal is to engage audiences and drive traffic, leads, and awareness of business solutions.
Fresh ID, LLC, with offices in Kansas City, MO and Dallas, TX, is dedicated to improving and socializing the brand experience across all types of online & offline channels. We do this with a mix of design, development, social media savvy, user experience flow and a sense of humor.
The document provides a 7 step guide to using social media for fundraising. It discusses developing a social media strategy, creating engaging content, choosing social channels, posting and engaging, Facebook advertising, campaign activities, and tracking success. The steps include developing content pillars, tone of voice, leveraging different social networks, scheduling posts, engaging with audiences, creating Facebook ads and campaigns, and analyzing metrics. The goal is to drive awareness, interest, donations, and develop long-term donors through an integrated social media approach.
The document discusses how applications can provide better experiences than standalone sites by leveraging platforms. It provides examples of popular applications on Facebook and mobile devices and discusses how brands can best leverage applications through partnerships that provide relevant experiences for users. It also provides statistics on monthly active users for various social applications.
Similar to Evolve social case_studies_website (20)
5 Great Examples of CEO Thought Leadership Through Social MediaDavid Wesson
In the 2nd half of last year we undertook a social media audit for one of the leadership team of an Australian financial institution to help them build their personal brand online. As part of this work we thought we’d share with you 5 great examples of CEO thought leadership through social media +a bonus feature.
Effective Social Media Managment to Drive Engagement and ParticipationDavid Wesson
Using social media to drive engagement and participation in cricket. The document discusses understanding audiences, particularly girls aged 13-19 and mums aged 36-46. It provides insights into these audiences' social media usage and interests. The content discusses setting up social media dashboards, creating better content through themes like players and women in sport. It also discusses campaigns, leveraging influencers, and reaching new audiences through platforms like Facebook events and Instagram. The goal is to boost engagement, participation, and grow communities around cricket.
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2. FIJI Water-Australia
Community Engagement & Visual Branding
In six months Evolve has developed a social
presence for FIJI Water that has one of the
highest rates of engagement and is one of the
fastest growing local brands on Instagram &
Facebook in its category.
Launching both their Facebook and Instagram
Australian channels in February of this year Evolve has
helped fuel the passion for the brand by utilising a
network of local influencers to create a strong unique
local brand presence.
This was conceived as part of an ongoing content
strategy around the brand pillars of fashion, food &
healthy living which Evolve has created as part of its
engagement with the global brand.
Such is the strength of the local visual branding that the
Australian images are regularly shared across the other
global territories where FIJI Water also operates local
marketing
One FIJI Water bottle picture from Queensland blogger
Oracle fox attracted over 5000 likes for which the brand
didn’t have to pay anything. This type of earned media
is priceless and it is this level of brand engagement that
Evolve has recently secured a contract with FIJI Water
until 2015.
3. Sony Consumer Electronics
Social Strategy
Our social media strategist on behalf of We are
Social developed a roadmap to help transform
the Sony brand, defining its digital agenda.
Sony is one of the most recognised brands in the world,
yet to make it the most talked about and engaged with
brand in the consumer electronics sector is not easy.
To enable Sony to build a loyal community and highly
engaged fan base, we produced a social media strategy
underpinned with market insights and actions to take as a
result.
Evolution begins with an understanding of the current
situation, so we undertook a complete audit of Sony’s
existing content, its social channels and digital
ecosystem.
After the initial research, a full engagement and content
plan to meet the desired business objectives was
mapped out.
The plan for Sony’s social transformation included an
advocacy program with local influencers, recommended
tactics and strategies for channel growth. Delivered for We are Social
4. Sanitarium–WeetBix
Social Strategy
We developed a social framework to integrate
with Weet-Bix’s media campaign and sponsor
activities to entice consumers to increase
consumption
Weet-Bix is a widely recognised and well-loved brand,
yet its existing social strategy was not having the desired
impact of engaging customers to eat more.
So, we created an integrated social program supporting
the notion of a socially fuelled participation with the
brand.
Underpinning the process is a competitive analysis and
understanding what was being said about Weet-Bix and
its competitors online.
We then set social objectives and targets including
growth in Weet-Bix user base and amplifying brand
messaging.
Using our research insights we developed a framework
to help produce compelling content, and outlined a
series of promotional concepts to support and engage
the target audience.
5. McCormick Foods - Aeroplane Jelly
Experiences: 85th Birthday Campaign
Our social media team on behalf of Beyond
the Square launched Aeroplane Jelly’s
Facebook page to celebrate its 85th birthday,
attracting 12,000 fans in 3 months
Aeroplane Jelly is one of Australia’s most iconic brands,
and we helped to celebrate its 85th year with the launch
of its Facebook page.
Bringing to life loveable characters – Bertie and Melody
– helped to drive engagement and build a loyal
community which spread the word to family and friends.
During the campaign we produced assorted content –
recipe book download app, competitions, images, polls
etc –which fans loved to engage with and share.
In just 3 months 2,000 recipe books were downloaded,
and 4000 entered competitions to win a birthday pack.
To support the launch we developed and managed the
brand’s Facebook advertising program, contributing to a
significant jump in visits. A series of coordinated offline
events were promoted on Facebook, with published
photos increasing engagement and community loyalty.
https://www.facebook.com/aeroplanejelly
Delivered for BTS
6. Schweppes Australia – Pepsi Max
Development: Pepsi Kick launch Facebook App
Our team of developers enabled workers
across Australia to quench their thirst with a
personal delivery of Pepsi’s Max Kick soft
drink.
Pepsi wanted to deliver a real ‘Kick’ with the campaign
to launch a new taste – not an easy task in a crowded
market.
The digital promotion for Pepsi Max Kick had to be
exciting, interactive and entice consumers to socially
spread the word.
So, we worked closely with Pepsi to develop a
personalised Facebook application which was hosted
on our campaign management platform. The app
allowed fans to request promotion teams to visit their
workplace.
It provided Pepsi with real-time delivery and reporting of
entrants, and seamlessly integrated into the Pepsi
Facebook site.
Deploying the tailor-made Facebook App enabled Pepsi
to rapidly increase visits to the site, build a loyal fan
base and boost product exposure.
Developed by I Sapien
7. FIJI Water-Good Food & Wine Show
Experiences: Campaign & Event Promotion
We promoted FIJI Water’s national
sponsorship of the Good Food & Wine Show,
reaching over 400,000 people, boosting
engagement on its social channels and
attracting 7,015 new fans & followers .
FIJI Water wanted to use its sponsorship to increase
brand awareness, encourage consumers to engage
with and like its social content, and build an email
database of fans.
To meet its objectives we developed a strategic
campaign which included building a national food
blogger team, running promotions on Facebook and
Instagram, and developing a content program to
support the event.
To capitalise upon the popularity of photo sharing
amongst our target we introduced a dedicated event
hash tag for the event market and created over 350
photos across on both brand Facebook Instagram
pages with a reach of over 400,000 people.
The content mix was a hit with consumers, almost
2,700 competition entries were received, the number of
fans increased 126 per cent, and 4,520 people liked
posts.
8. Autism Spectrum Australia (NFP)
What Does Autism Mean To You Campaign
Our social media team on behalf of Beyond the
Square launched an Autism awareness
campaign asking individuals what Autism
means to them, reaching 592,000 people across
Facebook, Twitter and YouTube.
Autism Spectrum Australia needed a simple but effective
campaign to drive awareness of autism in Australia.
Working closely with the Not for Profit organisation, we
created and launched a project to generate 12,000 social
conversations through asking, “What Does Autism Mean
to You’?
A moving video telling the story of one family and what
autism means to them was posted on Facebook and
promoted via the organisation’s website and social
channels.
The post was a massive success, achieving record levels
of engagement on the page including: 5,683 video views
and 3,091 shares.
In conjunction with the launch we managed an eDM
campaign, and blogger outreach to increase awareness of
autism in local communities.
Delivered for BTS
https://www.facebook.com/AutismSpectrumAustralia
9. Zip Industries – Instant Boiling Water Tap
Insights: Social listening Campaign
Delivered for BTS
Our social analyst conducted an online
listening campaign for ZIP while at Beyond the
Square, helping it to develop an effective long
term social media and marketing strategy.
Listening to conversation about your brand and sector is
crucial to successfully engaging and interacting with
your target audience.
To help ZIP understand what was being said about it we
listened to conversations about the brand, its products,
competitors and the industry.
Monitoring the various social channels provided
meaningful insights on the volume of conversation, the
key topics, audience segments and influencers, and
what ZIP’s competitors were doing.
Through analysing results we identified the issues and
sentiments driving the conversation, and advised on
actions to take.
During the program we discovered what content ZIP’s
target audience loved, enabling it to develop a social
strategy that connects with its customers.
10. Smith’s Crisps-Chippy Slap
Development: Custom Facebook App
Developed by ISapien
Our team of developers developed a
personalised Facebook app to enable fans of
Smith’s Crisps to take the pledge and drive
engagement beyond the popular TVC
campaign in social .
Smith’s wanted to extend the life of it’s above the line
campaign through social by creating a quick and easy to
enter application that helped their fans participate and
be part of the fun and positive feedback the campaign
was attracting.
The Chippy Slap app gave fans the opportunity to take
the pledge and share it with their friends on Facebook as
well as a chance to win a free hoodie via a simple 25
words or less mechanic.
The app has proved so successful it has helped
extended the life of the campaign. To date over 6,000
pledges have been taken and three different versions of
the app developed to cater for the increased buzz and
excitement associated with the campaign on the Smiths
Facebook page.
11. Grain Waves Wholegrain Chips
Development Instagram Publishing Tool
Developed by ISapien
We helped Grain Waves create an engaged
community, and boost product exposure with
user generated content.
Grain Waves wanted to create a buzz with a social
campaign that enticed consumers to try its single-chip
packs.
So, we developed an innovative platform that allowed
Grain Waves to integrate user generated content into its
social channels, building a highly engaged community
during the campaign.
The largely visual campaign used promotional hash tags
to prompt consumers to upload photos of themselves
trying the single-chip packs.
Our Instagram tool enabled Grain Waves to amass a
variety of user images and easily review the pictures
before publishing them to their Facebook page.
The campaign had a massive impact on awareness and
product exposure, with one image posted reaching over
3,500 Facebook users.
12. Schweppes Australia – Mountain Dew
Development: Daily Shout Campaign & Admin System
Developed by ISapien
Our team of developers worked with Mountain
Dew to grow its Facebook fan base with a daily
prize campaign and admin system.
To support Mountain Dew’s, ‘Daily Shout’, Facebook
initiative, Our team of developers developed and
implemented an admin system to manage the campaign.
The ‘Daily Shout’ promotion offered visitors the chance
to win a daily prize, stimulating engagement and
attracting passionate fans.
The admin tool made it easy for Mountain Dew to pre-
load campaign prizes, with the system picking the
required prize based on the current date.
Boasting the capability to collect real-time data, the
admin system enabled Mountain Dew to review entries
and submissions as fans entered details.
Filtering entries based on the date entered or prize, and
conducting further analysis enabled Mountain Dew to
drive positive word of mouth and boost visits to its
Facebook page.
13. Schweppes Australia – Pepsi
Postcode Challenge: Custom Facebook App
Developed by ISapien
Our team of developers developed a
personalised Facebook app for Pepsi’s new
naturally sweetened drink, driving brand
awareness
In the summer of 2012/13 the soft drink company
launched a new breed of cola, Pepsi Next, and to help
make a splash we built a tailor-made Facebook app.
Postcode Challenge gave fans the opportunity to win a
free Pepsi Street Party, and be a hero in their local hood.
The custom app for Pepsi NEXT generated excitement,
enticing fans to share with friends and fast track
awareness of the new taste sensation.
To encourage fans to nominate their postcode anytime
and anywhere, the app was built to be device
responsive.
A mobile optimised page for smartphone users boosted
engagement and allowed fans to easily spread the word
on the go.