This document discusses branding strategies and how brands can leverage social media. It advocates that brands should listen to customer conversations, befriend customers, solve their problems, share valuable content, and customize offerings to meet customer needs. The document provides examples of how brands like Audi, Mayo Clinic, and Threadless have successfully implemented social media strategies to engage customers through content, collaboration, conversations and addressing their needs.
How to Boost Your Brand with MicrovideoElon iMedia
From Vine to .gifs, very short videos are a great way to get your customers to engage with your brand. Here are some best practices for using micro video.
Amplify your social media with great visualsElon iMedia
It's a fact that social media posts with pictures and other visual elements get more engagement. Learn best practices with this white paper from Elon University's Masters in Interactive Media
Social Media For Business | Zurich WorkshopTwoCents Group
This document provides an overview of social media and its importance for businesses. It discusses various social media platforms like Facebook, Twitter, LinkedIn, YouTube and how they can be leveraged. Key metrics around user engagement on these platforms are highlighted. The document also summarizes best practices for an effective social media presence like having a plan, staying on brand, constant communication and being helpful to the audience. Measurement of social media efforts and return on investment are also touched upon.
Evolve helped grow FIJI Water's social media presence in Australia to have one of the highest engagement rates and fastest growth on Instagram and Facebook in its category. Through influencer marketing and sharing local Australian images, the brand was able to build a strong local presence and earn media that increased its reach. Evolve has secured a contract extension with FIJI Water through 2015 due to the success of the social media strategy.
Mike Berry presented on digital marketing trends and case studies of successful digital campaigns. He discussed campaigns for SportsShoes.com that increased their search engine rankings, a viral video campaign for Tipp-Ex featuring a hunter and bear, and the Compare the Market campaign featuring an anthropomorphic meerkat character that drove significant increases in traffic. The presentation highlighted how creative digital solutions can drive results for both B2C and B2B brands.
The document outlines a content marketing framework with 5 questions to consider: Who is the target audience, Why they will listen, What type of content to create, Where to distribute the content, and When to publish. It provides examples of defining audience niches like "SG24H" young professionals and creating relevant content like restaurant recommendations. The framework emphasizes understanding the audience, creating useful content for them, and distributing through their preferred platforms and times.
Cancel Culture: You Can Run But You Can't HideFalcon.io
Cancel culture is trending, growing rapidly and marketers, you're the target. Cancel culture is tumultuous and unpredictable and when they strike, the result can be detrimental. That’s why safeguarding your brand is a crucial component for protecting your brand from a crisis. This masterclass comes equipped with a social media action plan and brand message strategy perfect for any marketer, ensuring your brand can withstand a PR nightmare.
Don Smith from General Mills presented on how the company leverages social media. He discussed how social media allows for constant listening to consumers and responding quickly to issues. General Mills uses social media to monitor discussions around recalls and issues. The company also uses social media to foster online brand communities and leverage those connections for innovation through an open innovation platform called G-win. Social media is crucial for General Mills to understand consumers' interests and collaborate with them.
Nike is a major manufacturer of sports equipment and apparel, headquartered near Portland, Oregon. It designs, develops, and markets footwear, apparel, equipment, accessories, and services. Some of Nike's most popular product lines include Nike Golf, Nike Pro, Nike Blazers, and Nike Dunk. Founded in 1964 as Blue Ribbon Sports, Nike became the company's official name in 1971. With a strong social media presence and celebrity endorsements, Nike has built a loyal customer base and strong brand recognition worldwide.
China has seen rapid growth with new, innovative mobile social applications in the past few years. Lofter, NICE, Meipai, Weishi ...among others are leading the way.
Despite this competition, Lofter has defined itself as the choice for designer interests groups (where NICE is more fashion driven).
A light blog launched by NetEase in 2011, Lofter provides audiences with a user-friendly UI and high-quality user-generated contents.
With Instagram and other foreign apps blocked in China, Lofter has enjoyed rapid growth recently. It currently has 10m users ...and is growing quickly, especially among early adopters.
With this presentation we look at how the application works, who uses it ...and how brands in China are using it for marketing purposes (with case studies from Cadillac, Xiaomi, IWC, among others).
A case study on how social media was used to increase awareness for a cause - the Marico Innovation Foundation. See how using social media, entries to the Awards, increased by a whopping 75%!
This document discusses how video marketing is becoming mainstream and an important tool for real estate agents. Some key points:
- Video usage is growing exponentially, with over 1 billion unique users visiting YouTube monthly and online video traffic expected to be 55% of consumer internet traffic by 2016.
- Real estate consumers are increasingly using video to research properties and neighborhoods online, with brokerage websites, YouTube, and Google videos being popular sources of property videos.
- Video helps build website traffic by engaging users and being seen as "rich" content by search engines, and it increases the time users spend on pages and shareability of content.
- To maximize the benefits of video marketing, real estate agents should partner with companies
This document provides guidance on creating effective digital content for digital natives. It discusses knowing the target audience of Gen Z and millennials, the power of social media marketing, and creating authentic stories through strategic storytelling. Some key points include using always personalized and dynamic content, creating social influencers like student publishers, and choosing quality over video quality by focusing on depth of content. It emphasizes controlling your own narrative, being authentic and succinct, and not doing videos just because others are. The overall message is that content strategy is about managing stories to reach your intended audience.
A social media case study on how a financial brand like Bajaj Allianz used social media to educate young parents about the need for financial planning for children. The social media efforts for the brand were made by Windchimes Communications that helped the brand engage with young parents online and also created awareness for the Child Plan product using various social media tools.
A presentation given to major brands at a Spunlogic event. Provides online-video marketing ideas, case studies, statistics, research and best and worst examples.
This document provides information on marketing in the digital world and using social media. It discusses the 4Ps of marketing (product, price, place, promotion), listening to customers, engaging with them on social media through questions and answers, being interesting and honest. It emphasizes the importance of balancing online and offline promotion and provides tips for better social media engagement such as measuring results using tools like Facebook Insights, Crowdbooster, Tweetreach, and Google Analytics. References are also included.
For more than a decade, Brent Royer led video marketing strategy and media production for ALSAC/St. Jude Children’s Research Hospital, the nation’s second-largest healthcare charity.
In this webinar, he'll tell you how to create and distribute video that will help your organization increase donors, spread awareness and make an impact.
Presenting a case study on how IntelliAssist used social media and other digital platforms to promote Rev0lver Rani, a Bollywood film starring Kangana Ranaut and Vir Das. Ten unique campaigns were rolled out on Facebook and Twitter to foster conversations and active engagements. Additionally, audience gratification via contests helped in spreading positive WoM. Seeding content and advertising on prominent websites further increased visibility of the film.
Your feedback is welcome on sales@intelliassist.in
Green America presents The Open Brand: Beyond Green WashingEarthsite
Sustainability Marketing in a World of Radical Transparency.
Social media technology is driving the shift towards a more open culture, a more open government, and most notably, a more open way of marketing. People are Twittering about your brand right now and the way you respond today will determine the future of brand management.
At the same time, corporate sustainability marketing initiatives are getting labeled as green washing because they lack transparency that is foundational to building authentic brand trust.
In this talk, you will learn how to leverage social media technology to be an Open Brand leader, transcending green washing and building trusted relationship with your customers. See current case studies of corporate green initiatives that have succeeded and failed. Learn how to show your green, authentically.
This document discusses social media marketing. It begins by defining social media and listing some major social media platforms like Facebook, Twitter, Google+, LinkedIn, and Instagram. It then discusses the history of social media and how it has evolved from letters and telegraph to today's platforms. Some key social media statistics and trends are also presented. The document also provides examples of how businesses can use social media for objectives like communication, customer service, research, reputation management, and sales. It concludes by presenting a case study of how a small business called Concept Women Footwear used social media successfully to increase their sales and customers.
PACT presentation from Frank Vitetta - Outreachr.comoutreachr.com
Using social media to boost ratings and brand awareness
Using effective ways to collect audience data for secondary exploitation
Case study on results from successful social media campaigns
Seagull Advertising, a 17 year old Branding and Advertising agency from Pune, recently held a Digital Summit on branding in the digital age at Courtyard Marriott, Pune. Hosted by Seagull’s MD Mr. Sameer Desai, the event saw more than 116 participants, including brands like Thermax, Kirloskar Brothers, Lokmat, Sakal, Reliance, 3Di Systems and Solutions, P. N. Gadgil Jewellers, Amanora, O & P Hospital, Kalpaturu, Foliage Outdoors, Jaihind, Akemi Excellence, NeoGrowth, Crème Pure, MAD Beverages and more.
Mr. Sameer Desai touched upon the necessity and benefits of branding in the digital space, backed by powerful case studies. His simple but vital insights about the use of digital medium to help brands connect with their audience, gained a lot of appreciation.
The document discusses strategies for social media marketing and advertising. It provides tips on earning word-of-mouth through advocacy rather than paid advertising. It emphasizes focusing on people over brands, sharing quality content, leveraging influencers, and measuring engagement and impact on key metrics like sales and leads. Successful case studies are highlighted from brands like Carlsberg, Coca-Cola, Skittles, and others.
Your nonprofit needs a social media strategyJD Lasica
Here's the presentation that JD Lasica and Carla Schlemminger of Socialbrite.org are giving at the Nonprofit Technology Conference in San Francisco on April 5, 2012. The focus is on 5 approaches nonprofit organizations can take to strategically advance their missions.
Champaign County Chamber Social Media 101 & 201 PresentationsShane Haggerty
This document provides an overview of social media marketing strategies presented at a Chamber of Commerce workshop. It discusses using Facebook, Twitter, YouTube and blogging to engage customers and build brands. Key points include using photos and video on Facebook, listening on Twitter, creating YouTube videos, and maintaining blogs for long-form content. The workshop also covers developing human business teams by involving customers and employees on social media.
Social media, Gov 2.0 and government workers (original)JD Lasica
This presentation has been slightly updated:
http://www.slideshare.net/jdlasica/social-media-strategies-11839759
At the annual conference of the American Society for Public Administration in Las Vegas on March 4, 2012, JD Lasica and Chris Abraham of Socialmedia.biz will be giving a Super Session on social media strategy for public sector managers and employees. This presentation covers topics such as the importance of a social media strategy, metrics, SEO, keywords, Gov 2.0 sites, and lots more.
Create - Day 2 - 11:15 - "Six Secrets to Overcoming Social Marketing Hurdles"PerformanceIN
Despite the fact that customers expect to engage with their brands on social media, most firms continue to see their social budgets fall low on the marketing priority list.
Whether through a lack of hard ROI or meaningful metrics, social teams struggle to acquire the funding and support to make a real difference.
Veteran social media marketer Eric Weaver will share six secrets from major global brands on how to garner financial support, create meaningful impact and engage distracted fans.
Expect to walk away with new methods of measuring social media ROI, successfully requesting more funding and approaches to paid advertising, content and engagement to produce tangible business results.
Six Big-Brand Secrets to Overcoming Social Marketing HurdlesEric Weaver
Despite the fact that customers expect to engage with their brands on social media, most firms continue to see their social budgets fall low on the marketing priority list.
Whether through a lack of hard ROI or meaningful metrics, social teams struggle to acquire the funding and support to make a real difference.
Veteran social media marketer Eric Weaver will share six secrets from major global brands on how to garner financial support, create meaningful impact and engage distracted fans.
Expect to walk away with new methods of measuring social media ROI, successfully requesting more funding and approaches to paid advertising, content and engagement to produce tangible business results.
The document discusses the use of social media for marketing purposes. It provides examples of companies like Starbucks, Dell, and Blendtec that have successfully used platforms like Facebook, Twitter, and YouTube to engage customers, raise brand awareness, and increase sales. The document also discusses tools for monitoring social media and offers best practices for social media marketing, including having clear objectives and providing valuable content to drive engagement.
This document outlines a 7-step process for building a B2B social media strategy: 1) establish brand continuity, 2) create a daily/weekly/monthly plan, 3) find your target audience, 4) develop a LEAD strategy of listening, experimenting, applying insights, and developing customer journeys, 5) experiment with social media automation tools, 6) apply insights from social media and website analytics, 7) refine your strategy based on what works and what doesn't. The goal is to engage audiences and drive traffic, leads, and awareness of business solutions.
Have you thought of creating videos to raise awareness for your cause? Have you felt overwhelmed by the technical aspects of video? Videos are a golden opportunity to connect with your audience and move them to take action. In this training you will learn how to create effective, value based videos that get results! Find out why the Wall Street Journal, BBC and Mashable are using Tout to capture and post 15 second DIY videos. Learn practical and actionable strategies on creating, publishing and distributing your videos. Finally, we will explore the power of visual storytelling and how you can leverage video to connect with your audience and activate them to share, engage and retell your message.
This document provides guidance and best practices for businesses looking to engage in social media. It begins by explaining why social media is important for businesses to connect with customers. It then defines and provides facts about major social media platforms like Facebook, Twitter, YouTube and blogs. It discusses myths about social media and business and provides tips for social media engagement from Kodak's Chief Blogger. The document then gives a 10 step guide for getting started in social media and provides a sample social media policy. The overall document aims to educate businesses on effectively utilizing social media.
The document summarizes various social media case studies of different brands' usage of platforms including Facebook, LinkedIn, Google+, Twitter, Snapchat, YouTube, and Pinterest. It explores how FitBit, Philips Healthcare, H&M, Taco Bell, Sour Patch Kids, Dollar Shave Club, and Wayfair have effectively utilized features and engaged audiences on these respective platforms. Key reasons for success included knowing the target audience and choosing the appropriate platform, using platform features to engage and inspire, and producing creative and entertaining content.
Building A Successful Social Media Platform | Nick Holmes a Court, Buzz Numbe...iStrategy
Discover how Social Media and Online Social Networking are transforming our business and personal lives. Presented by Nick Holmes a Court, Executive Director/Founder of Buzznumbers during iStrategy Sydney 2010.
The document provides summaries of various case studies of marketing campaigns. Each case study outlines the business objective, solution implemented, and outcome of the campaigns. The campaigns spanned different industries and locations and utilized various online and social media strategies like viral videos, blogs, communities, and websites.
Social media, Gov 2.0 and government workersJD Lasica
At the annual conference of the American Society for Public Administration in Las Vegas on March 4, 2012, JD Lasica and Chris Abraham of Socialmedia.biz will be giving a Super Session on social media strategy for public sector managers and employees. This presentation covers topics such as the importance of a social media strategy, metrics, SEO, keywords, Gov 2.0 sites, and lots more.
You Need A Strategy, Dammit, Not A Twitter AccountNTEN
This document provides a summary of a presentation on developing an effective social media strategy for nonprofits. The presentation emphasizes establishing goals, measuring results through key performance indicators, using storytelling and community involvement to create engaging content, and integrating social media efforts with other communications. It provides examples from organizations that have successfully utilized social media to further their missions and advises attendees to focus on building community over growing audiences. The presentation aims to move nonprofits from tactical social media use to developing aligned, results-driven strategies.
This document discusses several innovative advertising ideas, including a video about innovation from Heineken, an outdoor campaign by Taproot India featuring an RGB billboard and direct mail targeted to cats. It provides links to the Heineken video and Taproot India campaign on Facebook.
Seagull Advertising created a unique campaign for Mont Vert, a real estate client, helping them gain awareness and bookings for one of their luxurious residential projects.
Seagull Advertising created an unique and effective advertising campaign for a real estate client called 'Aapla Ghar' by Maple. They recently celebrated their 1st project anniversary and this campaign achieved has achieved its objective smoothly.
The Symbiosis National Aptitude Test (SNAP) was created to increase applicants to the 8 Symbiosis institutes besides the top 3, which were receiving only 1000 applicants on average. SNAP standardized the admission process across all Symbiosis management programs through a common entrance exam held in 21 cities. In its first 3 years, SNAP helped increase the average applicants per institute to 3000, 4000, and 5000 respectively, excluding the top 3 institutes which received around 20,000 applicants each.
Healthberries IVF is a new fertility clinic in Pune. We helped them to establish themselves as a brand in Pune and also spread awareness about their unique 'Our IVF Angel's Programme.' Take a look at how we achieved the SMART objective: bitly link
Sameer Desai, MD Seagull takes the members of RAMA (Regional Advertising & Marketing Association) through his journey at the Cannes. He also talks to them about the kind of work that is recognised at the Cannes festival of Creativity,
The document discusses a case study for Amanora's "Temple of Life" branding campaign. The objectives of the campaign were to renew Amanora's communication in an interesting way and use it to showcase the development of the township's infrastructure. Previous communication had focused on rational benefits, so the challenge was to create a stronger emotional connection. The "Temple of Life" campaign connected rational benefits to emotional benefits. Photographs of the township's infrastructure were taken to feature in the campaign. The campaign was successful in key markets as measured by an increase in inquiries.
The document outlines a 5-step process for creating strong digital communities around a brand. The 5 steps are: 1) Defining objectives, 2) Profiling and assessing customers, 3) Selecting engagement strategies, 4) Execution, and 5) Measurement. Key strategies discussed include engaging customers through content (ACCESS, ENGAGE, CONNECT), collaboration (COLLABORATE), and customization (CUSTOMIZE). Case studies provide examples of successful brand campaigns that utilized online listening (LISTEN), befriending customers (BEFRIEND), solving problems (SOLVE), and sharing content (SHARE).
Case presentation of a 14-year-old female presenting as unilateral breast enlargement and found to have a giant breast lipoma. The tumour was successfully excised with the result that the presumed unilateral breast enlargement reverting back to normal. A review of management including a photo of the removed Giant Lipoma is presented.
Retinal artery occlusion is a blockage in one or more of the arteries that carry blood to the retina.
Central Retinal Artery Occlusion (CRAO) is an ophthalmic emergency which is analogous to a cerebral stroke. It is caused by sudden, painless monocular vision loss.
Branch Retinal Artery Occlusion ( BRAO )
Cilio-retinal Artery Occlusion ( CLRAO )
These lecture slides, by Dr Sidra Arshad, offer a simplified look into the types of hypoxia.
Learning objectives:
1. Define hypoxia
2. Describe the causes and features of different types of hypoxia
3. Define cyanosis
4. Enumerate the causes of cyanosis
Study Resources:
1. Chapter 39, Guyton and Hall Textbook of Medical Physiology, 14th edition
2. Chapter 35, Ganong’s Review of Medical Physiology, 26th edition
3. Chapter 17, Human Physiology by Lauralee Sherwood, 9th edition
4. Central and Peripheral Cyanosis - https://www.ncbi.nlm.nih.gov/books/NBK559167/
TEST BANK For Katzung's Basic and Clinical Pharmacology, 16th Edition By {Tod...rightmanforbloodline
TEST BANK For Katzung's Basic and Clinical Pharmacology, 16th Edition By {Todd W. Vanderah, 2024,} Verified Chapter
TEST BANK For Katzung's Basic and Clinical Pharmacology, 16th Edition By {Todd W. Vanderah, 2024,} Verified Chapter
TEST BANK For Katzung's Basic and Clinical Pharmacology, 16th Edition By {Todd W. Vanderah, 2024,} Verified Chapter
Hepatocarcinoma today between guidelines and medical therapy. The role of sur...Gian Luca Grazi
Today more than ever, hepatocellular carcinoma therapy is experiencing profound and substantial changes.
The association atezolizumab (ATEZO) plus bevacizumab (BEVA) has demonstrated its effectiveness in the post-operative treatment of patients, improving the results that can be achieved with liver resections. This after the failure of the use of sorafenib in the already historic STORM study.
On the other hand, the prognostic classification of BCLC is now widely questioned. It is now well recognized that the indications for surgery for patients with hepatocellular carcinoma are certainly narrow in BCLC and no longer reflect what is common everyday clinical practice.
Today, the concept of multiparametric therapeutic hierarchy, which makes the management of patients with hepatocellular carcinoma much more flexible and allows the best therapy for the individual patient to be identified based on their clinical characteristics, is gaining more and more importance.
The presentation traces these profound changes that are taking place in recent years and offers a modern vision of the management of patients with hepatocellular carcinoma.
Ontotext’s Clinical Trials Eligibility Design Assistant helps with one of the most challenging tasks in study design: selecting the proper patient population.
JMML is a rare cancer of blood that affects young children. There is a sustained abnormal and excessive production of myeloid progenitors and monocytes.
Descoperă Bucuria Vieții Sănătoase cu Jurnalul Fericirii Life Care - Iulie 2024!
Gata să te bucuri de o vară vibrantă și plină de energie? Life Care îți vine în ajutor cu Jurnalul Fericirii din Iulie 2024, un ghid complet pentru o viață armonioasă și echilibrată.
Pe parcursul a cateva de pagini pline de informații utile și inspirație, vei descoperi:
Sfaturi practice pentru o alimentație sănătoasă:
Rețete delicioase și ușor de preparat: Bucură-te de preparate gustoase și nutritive, perfecte pentru zilele călduroase de vară.
Recomandări pentru o alimentație echilibrată: Asigură-ți aportul necesar de nutrienți esențiali pentru un organism sănătos și plin de vitalitate.
Sfaturi pentru alegeri alimentare inteligente: Învață cum să faci cumpărături sănătoase și să eviți tentațiile nesănătoase.
Trucuri pentru un stil de viață activ:
Rutine de exerciții fizice adaptate nevoilor tale: Găsește antrenamente potrivite pentru a te menține în formă și energic pe tot parcursul verii.
Idei de activități în aer liber: Descoperă modalități distractive de a te bucura de vremea frumoasă și de a petrece timp de calitate cu cei dragi.
Sfaturi pentru un somn odihnitor: Asigură-ți un somn profund și reparator pentru a te trezi revigorat și pregătit pentru o nouă zi.
Sfaturi pentru o stare de bine mentală:
Tehnici de relaxare și gestionare a stresului: Învață cum să te relaxezi și să faci față provocărilor zilnice cu mai multă ușurință.
Sfaturi pentru cultivarea optimismului și a gândirii pozitive: Descoperă cum să abordezi viața cu o perspectivă optimistă și să atragi mai multă bucurie în ea.
Recomandări pentru a te conecta cu natura: Bucură-te de beneficiile naturii asupra stării tale mentale și emoționale.
Bonus:
Oferte exclusive la produsele Life Care: Beneficiază de reduceri și promoții speciale la o gamă largă de produse pentru o viață sănătoasă.
Concursuri și premii: Participă la concursuri distractive și câștigă premii valoroase.
Jurnalul Fericirii Life Care - Iulie 2024 este mai mult decât o simplă revistă. Este un ghid complet și personalizat pentru a te ajuta să obții o viață mai sănătoasă, mai fericită și mai plină de satisfacții.
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Causes Of Tooth Loss
PERIODONTAL PROBLEMS ( PERIODONTITIS, GINIGIVITIS)
Systemic Causes Of Tooth Loss
1. Diabetes Mellitus
2. Female Sexual Hormones Condition
3. Hyperpituitarism
4. Hyperthyroidism
5. Primary Hyperparathyroidism
6. Osteoporosis
7. Hypophosphatasia
8. Hypophosphatemia
Causes Of Tooth Loss
CARIES/ TOOTH DECAY
Causes Of Tooth Loss
CAUSES OF TOOTH LOSS
Consequence of tooth loss
Anatomic
Loss of ridge volume both height and width
Bone loss :
mandible > maxilla
Posteriorly > anteriorly
Anatomic consequences
Broader mandibular arch with constricting maxilary arch
Attached gingiva is replaced with less keratinised oral mucosa which is more readily traumatized.
Anatomic consequences
Tipping of the adjacent teeth
Supraeruption of the teeth
Traumatic occlusion
Premature occlusal contact
Anatomic Consequences
Anatomic Consequences
Physiologic consequences
Physiologic Consequences
Decreased lip support
Decreased lower facial height
Physiologic Consequences
Physiologic consequences
Education of Patient
Diagnosis, Treatment Planning, Design, Treatment, Sequencing, and Mouth Preparation
Support for Distal Extension Denture Bases
Establishment and Verification of Occlusal Relations and Tooth Arrangements
Initial Placement Procedures
Periodic Recall
Education of Patient
Informing a patient about a health matter to
secure informed consent.
Patient education should begin at the initial
contact with the patient and should continue throughout treatment.
The dentist and the patient share responsibility for the ultimate success of a removable partial denture.
This educational procedure is especially important when the treatment plan and prognosis are discussed with the patient.
Diagnosis, Treatment Planning, Design, Treatment, Sequencing, and Mouth Preparation
Begin with thorough medical and dental histories.
The complete oral examination must include both clinical and radiographic interpretation of:
caries
the condition of existing restorations
periodontal conditions
responses of teeth (especially abutment teeth) and residual ridges to previous stress
The vitality of remaining teeth
Continued…..
Occlusal plan evaluation
Arch form
Evaluation of Occlusal relationship through mounting the diagnostic cast
The dental cast surveyor is an absolute necessity in which patients are being treated with removable partial dentures.
Mouth preparations, in the appropriate sequence, should be oriented toward the goal of
providing adequate support, stability,
retention, and
a harmonious occlusion for the partial denture.
Support for Distal Extension Denture Bases
A base made to fit the anatomic ridge form does not provide adequate support under occlusal loading.
The base may be made to fit the form of the ridge when under function.
Support for Distal Extension Denture Bases
This provides support
19. did
you
know?
• 41% of people said social media would affect
their choice of healthcare provider
• 77% of patients used search prior to booking
an appointment.
• Roughly 1/3 of patients used tablets or mobile
devices on a daily basis for research and/or to
book appointments
• 51% say they’d feel more valued as a patient
via digital health communications
• Email is a valued channel across nearly all
message types, from patient care and health
tips to seasonal reminders and payment
reminders
(Source: Google, TeleVox)
23. So what do big
brands do on social
media?
They LIBEF and SOSHA
24. What does that mean?
LISTEN: Listen to conversations happening online, relevant to your keywords
BEFRIEND: Make your customer your friend
SOLVE: Solve their problems, queries, doubts
SHARE: Share information, valuable content with them
25. The case of Audi R8:
• In 2011, a young lady named Joanne McCoy tweeted everyday using #WantanR8’.
• Luckily for her, Audi was listening, and responded by showing up at her Washington, D.C.
home with a brand-new sports car for the day
• From there onwards, the company went on to share the love and started giving fans who
tweeted using this hashtag an Audi R8 for a day
• So far, the hash tag has been used over 75,000 times since its inception, but that number
is expected to skyrocket
How successful
brands LIBEF
and SOSHA
27. Dave Carroll’s viral video
• In 2008, Canadian musician Dave Carroll took a United
Airlines flight
•Upon reaching his destination, he discovered that his
$3500 Taylor guitar was severely damaged due to rough
handling
•When he raised his claim to United Airlines, he was met
with indifferent employees and his claim was ultimately
apparently because he hadn’t submitted it ‘in time’
•In protest, Dave Carroll went on to do what he did best:
he made a song about the whole episode and published
it on youtube
•Almost immediately, the video went viral, generating a
lot of negative feedback for United Airlines, from other
disconcerted passengers
•Till date, this video has garnered 2.5 million views and
Dave is planning on a sequel, plus a book
29. How to create a
successful digital strategy
• Build a digital community
• Generate enquiries/sales
30. Say Hello to the AECCC strategy
From David Rogers: ‘ The Network Is Your
31. • A band created for Healthberries Clinic Pune, which stores all relevant medical information
about you
• This band could also possibly give you alerts on medical tests, medical precautions you
need to take on a real-time basis and relay important information back to your physician
ACCESS: Be present where your consumer is
32. Scanadu Scout:
Brainchild of entrepreneur Walter De Brouwer
• A device which helps people capture health
information such as temperature, blood oxygen
level and electrical heart activity by holding the
gadget to your temple for 10 seconds.
ACCESS: Be present where your consumer is
36. 5 ways how Mayo Clinic uses social media
Here are 5 ways how Lee Aase, the director of the Center for Social Media at Mayo Clinic uses
social media
Youtube: YouTube is one of a hospital’s most successful outlets in terms of marketing itself to
potential clients. At Mayo, we utilize this for patients to highlight our areas of expertise and focus.
Twitter: For Mayo, word of mouth has been the best way to get our name out there for the past
100 years, but Twitter has taken that model to the next level
Facebook: On Facebook, we can build a community of former patients, current patients and
future patients. Facebook acts as a forum for patients to interact with the hospital and with one
another, but Facebook lets its community go into more depth
Blogs: Blogs are a great way to publish timely news. Blogs also offer the added benefit of tending
to fare well in search engine optimization
Cross promotion: We utilise as many social media outlets as possible and emphasise on cross
promotion, for example, taking YouTube clips and posting them on the hospital’s Facebook wall or
Twitter feed. If done properly, health organizations will see an increase in patient volumes.
37. Derm TV
•Internet’s top skin care resource hosted by
leading New York based dematologist
Dr. Neal Schultz. Topics include acne, wrinkles,
exfoliation and more.
•His videos have received over 97 lakh views
ENGAGE: Become a source of valued content
38. Motherhood Simplified
•Motherhood Simplified:* An online and
offline platform developed by Seagull
Advertising which gives information on
pregnancy through on ground seminars,
online blogs, videos and user generated
content.
ENGAGE: Become a source of valued content
In concept stage
39. Will it Blend?
•Blendtec, a local commercial and home
blender manufacturer from Utah has created
one of the most successful viral social media
marketing campaigns 6 years ago.
•Once a small manufacturer, currently active
in 90+ countries, Blendtec is today known to
millions with its crazy yet funny "Will It
Blend?" videos.
ENGAGE: Become a source of valued content
41. CUSTOMISE: Adapt your offerings to your customer’s needs
In today’s age, we can’t give
consumers what we want, we need
to give them what they need or are
looking for.
The three slides which follow, show
three examples of brands which have
successfully adapted their product to
their consumers’ needs and wishes.
45. COLLABORATE: Involve your customers and co-create with them
Threadless clothing:
The company, run by Jake Nickell, Jacob DeHart, and Jeffrey
Kalmikoff, turned the fashion business on its head by enabling
anyone to submit designs for t-shirts and asking its community
of more than 500,000 members to help select winning designs.
Threadless encouraged community members to actively
participate by critiquing submitted designs, blogging about
their daily lives, posting songs and videos inspired by the
designs, and, most important, purchasing t-shirts that have
won the weekly design competitions.
47. COLLABORATE: Involve your customers and co-create with them
Wikipedia:
The world’s biggest free-content,
collaborative online encyclopaedia
A wiki is a website that allows contributors to
create and edit the wiki’s own pages using a
simplified editor within the browser.
This self-editing software was invented by
Ward Cunningham
48. CONNECT: Be a part of your customer’s conversation
PatientsLikeMe:
A platform for people afflicted with diseases
to connect to other patients suffering from
the same disease, to exchange vital
information, find companionship and also
report drug side effects directly to
government regulators.
50. CONNECT: Be a part of your customer’s conversation
McDonalds:
Our Food. Your questions.
Giving consumers a
platform to ask their
questions and answering
them in an engaging,
informative manner.
52. CONNECT: Be a part of your customer’s conversation
March of Dime Charity:
•Allowing people to make their
own 60 second ad to raise
awareness of premature
births. People were invited to
share their baby stories
through videos, blogs.
•Over 80 ads were submitted,
3000 votes were cast and the
winning ad was distributed
nationally on tv.