Employer Brand Dimensions: Connecting Employees to Employer Brands
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Strong employer brands connect with employees, by design. But how do you measure whether your employees are truly connected to your employer brand? Employer Brand Dimensions.
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Employer Brand Dimensions: Connecting Employees to Employer Brands
- 1. A strong employer brand is a competitive advantage. It allows you to not only recruit and hire the best talent more efficiently; it increases the engagement levels of current employees. Increased employee engagement improves profitability and lowers turnover. In short, a stronger employer brand cuts the cost of talent. We know that strong employer brands connect with employees, by design. But how do you measure whether your employees are truly connected to your employer brand? When strengthening your employer brand, what can you use as a road map for action? INTRODUCING: EMPLOYER BRAND DIMENSIONS The David Group’s Employer Brand Dimensions is designed to measure your employer brand’s strengths—and weaknesses—by measuring how deeply connected your employees are to your employer brand. Powered by The Work Institute, Employer Brand Dimensions measures your employees’ engagement level in seven key dimensions of your employer brand. talent solutions Are your employees connected to your employer brand? We can tell you. workforce communications employerbrand DIMENSIONS DavidGroup.com The David Group Inc. All rights reserved. Ref 15 – 118 5 Intent to Stay 6 Supervisor Relationship 7 Trust in Leadership and Ethical Integrity 1 Company Reputation 2 Empowerment 3 Total Rewards 4 Willingness to Recommend HR’s ad agency.
- 2. THE SOLUTION? IT’S QUICK AND EASY The Employer Brand Dimensions solution is an online employee engagement survey of approximately 20 questions specifically designed to measure how connected your employees are to your employer brand. The survey takes less than 10 minutes for an employee to complete. Specific elements of our Employer Brand Dimensions solution include: • Kick-off planning and strategy • Survey communications (introduction, solicitation and reminder emails) • Survey execution by The Work Institute • Survey report detailing employee connection to employer brand with recommendations and an action step road map • Facilitated discussion and management presentation THE WORK INSTITUTE The Work Institute is a leader in workforce intelligence combining workforce research, human capital analytics and financial metrics to provide decision support intelligence to help companies attract, hire and retain talent, improve performance, diminish risk and manage human capital costs. The Work Institute specializes in measuring, understanding and predicting workforce behaviors. LEARN MORE To learn more about how The David Group’s Employer Brand Dimensions can help you to strengthen your employer brand, please contact N. Robert Johnson, APR, workforce communications practice leader, at 216.685.4486 or nrjohnson@davidgroup.com. HR’s ad agency. The David Group is HR’s ad agency. We are experts in recruitment, retention and workforce communications focused on helping employers find, attract, engage and retain talent. Our promise is an unrelenting focus on improving talent acquisition, talent communications and candidate quality. DavidGroup.com The David Group Inc. All rights reserved. Ref 15 – 118 HR’s ad agency.