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All of the following data are based on U.S.
    surveys. Full data sets available at:
               pewinternet.org
                     Susannah Fox
                    Associate Director
    Pew Research Center’s Internet & American Life Project


                      Twitter:
                    @susannahfox
                    @pewinternet
85% of American adults (and 95% of teens) use the internet
Internet use by age group
                     % of American adults age 18+ who use the
                           internet (any device/location)
100%
                                                                                                 97%
                                                                                                     = 94% for all 18-49
90%                                                                                              91%

80%    78%
                                                                                                 77%
70%    74%
60%
                                                                                                 53% = 2.6x increase
50%    54%

40%

30%

20%    20%

10%

 0%
       2000   2001    2002   2003    2004   2005    2006   2007    2008   2009   2010   2011   2012

                             18-29          30-49          50-64          65+
66% of Americans are home broadband users
                      % of American adults age 18+ who have a
                      high-speed broadband connection at home
80%

                                                                              63%     66%
70%                                                                                                 66%
                                                                      55%                    62%
                                                      42%
                                                               47%
                                            33%
60%
                                    24%
                              16%
50%                 11%
             6%
      3%
40%
            41%
                    38%
      34%                    37%
30%
                                    30%
                                             28%
20%                                                   23%

                                                               15%
10%
                                                                      10%
                                                                              7%      5%
 0%                                                                                          3%     3%
  June      April   March   March   April   March     March   March   April   April   May    Aug    April
  2000      2001    2002    2003    2004    2005      2006    2007    2008    2009    2010   2011   2012

                                            Dial-up     Broadband
Device ownership tells the story of the mobile revolution

           % of American adults age 18+ who own each device
100%

                                                                                         88%
                                                                                                     Now more laptops
80%                                                                                                  than desktops
          73%


          68%                                                                            61%
60%
                                                                                           58%

                                                                                            46%

40%                                                                                                  Now more
                                                                                 35%                 smartphones than
              30%                                                                                    “regular” cell phones
20%
                                                                                               18%

                                                                                                       Tablet ownership up 6x
                                                    2%                                                 in just two years
                                                                      3%
 0%
       April 2006      Dec 2007    April 2008    April 2009     May 2010   May 2011    April 2012

         Cell phone (general)     Desktop       Laptop        Smartphone    E-reader     Tablet
2/3 of online adults use social networking sites, and
          nearly half do so on a typical day
               % of adult internet users who use social networking
                     sites like Facebook, LinkedIn or Google+
         80%

                                                               65%      66%
                                                    61%
         60%
                                          46%
                                                                           48%
                                                                  43%
         40%                                             38%
                                 29%
                                             27%
         20%             16%

               8%                   13%
                            9%

          0%        2%

               2005      2006    2008     2009      2010       2011     2012
                                  Ever     Typical day

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  • 1. All of the following data are based on U.S. surveys. Full data sets available at: pewinternet.org Susannah Fox Associate Director Pew Research Center’s Internet & American Life Project Twitter: @susannahfox @pewinternet
  • 2. 85% of American adults (and 95% of teens) use the internet
  • 3. Internet use by age group % of American adults age 18+ who use the internet (any device/location) 100% 97% = 94% for all 18-49 90% 91% 80% 78% 77% 70% 74% 60% 53% = 2.6x increase 50% 54% 40% 30% 20% 20% 10% 0% 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 18-29 30-49 50-64 65+
  • 4. 66% of Americans are home broadband users % of American adults age 18+ who have a high-speed broadband connection at home 80% 63% 66% 70% 66% 55% 62% 42% 47% 33% 60% 24% 16% 50% 11% 6% 3% 40% 41% 38% 34% 37% 30% 30% 28% 20% 23% 15% 10% 10% 7% 5% 0% 3% 3% June April March March April March March March April April May Aug April 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 Dial-up Broadband
  • 5. Device ownership tells the story of the mobile revolution % of American adults age 18+ who own each device 100% 88% Now more laptops 80% than desktops 73% 68% 61% 60% 58% 46% 40% Now more 35% smartphones than 30% “regular” cell phones 20% 18% Tablet ownership up 6x 2% in just two years 3% 0% April 2006 Dec 2007 April 2008 April 2009 May 2010 May 2011 April 2012 Cell phone (general) Desktop Laptop Smartphone E-reader Tablet
  • 6. 2/3 of online adults use social networking sites, and nearly half do so on a typical day % of adult internet users who use social networking sites like Facebook, LinkedIn or Google+ 80% 65% 66% 61% 60% 46% 48% 43% 40% 38% 29% 27% 20% 16% 8% 13% 9% 0% 2% 2005 2006 2008 2009 2010 2011 2012 Ever Typical day