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Pse.media plan

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WPCwalks

This document provides guidance on working with media to promote road safety initiatives through establishing a media plan and timeline, drafting press releases and op-eds, and partnering with other organizations. It discusses contacting local media outlets, suggesting story angles, and thanking reporters. Diversion classes and partnerships are also covered as opportunities to educate the public and build relationships.

1 of 20
Megaphones & DiversionsWorking with Media, Diversion Classes, and Partners
It’s Your Media Plan!Establish a media timeline Contact the mediaSend out a press releaseSubmit a guest op/ed or guest articleConsider print, radio, tv, and blogs
Media TimelinePlanning for the yearSafe Routes to SchoolDaylight SavingsHolidaysMedia Advisory – 1 week priorPress Release – day beforePost-Action Releases
The Press & YouHow to make friends and influence copyAnswer reporters’ callsSuggest angles for storiesHave talking points readyGive them resources & other sourcesThank them when they’ve written a good articleReward good reporting with advance copy
Media AdvisoriesMedia AdvisoryMedia Contacts  Your Concise Headline HereWHATWHYWHOWHENWHEREAbout###
Press ReleasesIngredientsPunchy headlineInformative leadCouple of quotesStats, facts, laws or safetyAttached photo or link
Pse.media plan
Pse.media plan
Pse.media plan
Pse.media plan
Pse.media plan
Op-EdsEditorials are usually timely responses to a media story or articleOp-Eds take time to write and get right Co-authored with another group can save timeTip: Never read the comments to your Op-Ed
Diversion ClassesFocus on educationResources for diversion classes include Share the Road Safety Class DVDs (Portland)Great opportunity for building partnershipsBreeding ground for testimonials
Pse.media plan
Pse.media plan
PartnersGroups like the WPC and BTA value positive relationships with police agenciesPartnerships allow us all to:Share tools and resourcesBroaden message of road safetyBe more proactive
Pse.media plan
Pse.media plan
Pse.media plan
Thank YouWe Deeply Appreciate Your Work

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Pse.media plan

  • 1. Megaphones & DiversionsWorking with Media, Diversion Classes, and Partners
  • 2. It’s Your Media Plan!Establish a media timeline Contact the mediaSend out a press releaseSubmit a guest op/ed or guest articleConsider print, radio, tv, and blogs
  • 3. Media TimelinePlanning for the yearSafe Routes to SchoolDaylight SavingsHolidaysMedia Advisory – 1 week priorPress Release – day beforePost-Action Releases
  • 4. The Press & YouHow to make friends and influence copyAnswer reporters’ callsSuggest angles for storiesHave talking points readyGive them resources & other sourcesThank them when they’ve written a good articleReward good reporting with advance copy
  • 5. Media AdvisoriesMedia AdvisoryMedia Contacts  Your Concise Headline HereWHATWHYWHOWHENWHEREAbout###
  • 6. Press ReleasesIngredientsPunchy headlineInformative leadCouple of quotesStats, facts, laws or safetyAttached photo or link
  • 12. Op-EdsEditorials are usually timely responses to a media story or articleOp-Eds take time to write and get right Co-authored with another group can save timeTip: Never read the comments to your Op-Ed
  • 13. Diversion ClassesFocus on educationResources for diversion classes include Share the Road Safety Class DVDs (Portland)Great opportunity for building partnershipsBreeding ground for testimonials
  • 16. PartnersGroups like the WPC and BTA value positive relationships with police agenciesPartnerships allow us all to:Share tools and resourcesBroaden message of road safetyBe more proactive
  • 20. Thank YouWe Deeply Appreciate Your Work