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QUESTION 3 – INSTITUTIONS
Charlie Barwick
MY PUBLISHING COMPANY
 A publishing company that may distribute my magazine might be
‘Spin Media’ Magazine.
 I think they would be suitable because within my previous
research they were the magazine that appealed to me most to
create the magazine I have. They also publish the ‘Vibe
magazine which in my opinion is most like ‘The Beatz’
magazine.
 My magazine fits into their group of brands because my it
focuses on the Hip Hop/ Rap genres which my magazine is
based on. Vibe magazine would only appeal to a certain niche
audience, mainly of teenagers and younger adults which is the
niche audience I have attempted to aim my magazine towards.
AUDIENCES OF THE COMPANY
 The niche audiences that they target are mainly targeted to an
audience of the ages between 18-34 year olds. They also attempt to
target towards the young urban followers of the Hip Hop culture and
the listeners of the genre.
 The company would be able to help my magazine be successful
because my magazine is the same genre and includes the same
type on content as the company so they would automatically had an
audience that are interested in the same type of magazine as mine.
OTHER RELEVANT PUBLISHING COMPANIES
 The NorthStar Group have made ‘The Source’ magazine which does
include sections of the hip-hop culture but also discusses politics and
the culture.
 Another publishing company is the ‘Prometheus Global Media’ which
released the ‘Billboard’ magazine known for the music charts, news
and reviews.

Recommended for you

Media Evaluation Question 3
Media Evaluation Question 3Media Evaluation Question 3
Media Evaluation Question 3

SpinMedia would be a suitable publisher for the student's music magazine. SpinMedia has experience in the hip hop/rap genre, having successfully published and grown Vibe magazine since acquiring it in 2013. The student feels SpinMedia could similarly help develop and grow their magazine to reach their target audience. The ideal publisher would be a fashionable and artistic company like those behind Fader magazine, which executes simplicity well. While many similar magazines are independently published, being published under an established company could help boost the startup phase and visibility of the student's "ICON" magazine.

Question 3
Question 3Question 3
Question 3

SpinMedia would be the best media institution to distribute the author's media product because they have experience publishing the popular hip hop magazine "VIBE", they have been successful selling over 300,000 copies of "VIBE", and they distribute globally from their U.S. base, allowing the magazine to reach a wider audience than if distributed only in the U.K. While Bauer Media could also distribute it, they have little experience with hip hop magazines.

Presentation2
Presentation2Presentation2
Presentation2

The magazine would likely be distributed by Mixmag or The Pop magazine distributors because they already distribute similar magazines in the mainstream house music genre. Choosing one of these established distributors would help the magazine reach its target audience since the distributors are familiar with that audience and have experience successfully distributing magazines in that genre. The magazine would likely be sold in mainstream retail stores like grocery stores, music stores, and newsagents where the target clubber/dance audience would shop. It could also be distributed digitally through subscriptions on the magazine's website and promoted on websites like YouTube to reach people beyond retail stores.

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Question 3 - Redo

  • 1. QUESTION 3 – INSTITUTIONS Charlie Barwick
  • 2. MY PUBLISHING COMPANY  A publishing company that may distribute my magazine might be ‘Spin Media’ Magazine.  I think they would be suitable because within my previous research they were the magazine that appealed to me most to create the magazine I have. They also publish the ‘Vibe magazine which in my opinion is most like ‘The Beatz’ magazine.  My magazine fits into their group of brands because my it focuses on the Hip Hop/ Rap genres which my magazine is based on. Vibe magazine would only appeal to a certain niche audience, mainly of teenagers and younger adults which is the niche audience I have attempted to aim my magazine towards.
  • 3. AUDIENCES OF THE COMPANY  The niche audiences that they target are mainly targeted to an audience of the ages between 18-34 year olds. They also attempt to target towards the young urban followers of the Hip Hop culture and the listeners of the genre.  The company would be able to help my magazine be successful because my magazine is the same genre and includes the same type on content as the company so they would automatically had an audience that are interested in the same type of magazine as mine.
  • 4. OTHER RELEVANT PUBLISHING COMPANIES  The NorthStar Group have made ‘The Source’ magazine which does include sections of the hip-hop culture but also discusses politics and the culture.  Another publishing company is the ‘Prometheus Global Media’ which released the ‘Billboard’ magazine known for the music charts, news and reviews.