Spin Media would be a suitable publishing company for Charlie Barwick's hip hop magazine "The Beatz". Spin Media publishes a similar magazine called "Vibe" that focuses on hip hop and rap genres, which is the same niche audience of teenagers and young adults that Charlie aims to target. As a company that targets 18-34 year olds interested in hip hop culture, Spin Media could help Charlie's magazine succeed by already having an interested audience. Other potential publishers include The NorthStar Group, known for the magazine "The Source" that discusses hip hop culture alongside other topics, and Prometheus Global Media which releases the music industry focused "Billboard" magazine.
SpinMedia would be a suitable publisher for the student's music magazine. SpinMedia has experience in the hip hop/rap genre, having successfully published and grown Vibe magazine since acquiring it in 2013. The student feels SpinMedia could similarly help develop and grow their magazine to reach their target audience. The ideal publisher would be a fashionable and artistic company like those behind Fader magazine, which executes simplicity well. While many similar magazines are independently published, being published under an established company could help boost the startup phase and visibility of the student's "ICON" magazine.
SpinMedia would be the best media institution to distribute the author's media product because they have experience publishing the popular hip hop magazine "VIBE", they have been successful selling over 300,000 copies of "VIBE", and they distribute globally from their U.S. base, allowing the magazine to reach a wider audience than if distributed only in the U.K. While Bauer Media could also distribute it, they have little experience with hip hop magazines.
The magazine would likely be distributed by Mixmag or The Pop magazine distributors because they already distribute similar magazines in the mainstream house music genre. Choosing one of these established distributors would help the magazine reach its target audience since the distributors are familiar with that audience and have experience successfully distributing magazines in that genre. The magazine would likely be sold in mainstream retail stores like grocery stores, music stores, and newsagents where the target clubber/dance audience would shop. It could also be distributed digitally through subscriptions on the magazine's website and promoted on websites like YouTube to reach people beyond retail stores.