Reality tv ch 7 pres.

Warner Media, LLC is an American media conglomerate owned by AT&T and headquartered in New York City. It was originally formed in 1990 as Time Warner through the merger of Time Inc. and Warner Communications. In 2016, AT&T announced an offer to acquire Time Warner for $108.7 billion, which was approved in 2018. The company owns assets including HBO, Warner Bros, DC Comics, CNN, TNT, TBS, truTV, and others. It produces film, television, animation and games and distributes sports programming like the NBA and NCAA basketball.

Foxy Films is seeking $18 million from an investor to fund the prints and advertising (P&A) for their upcoming action gangster film "Days of Wrath". The investor would receive a 12.5% annual interest rate and have their investment fully recouped within a year of the film's theatrical release. After recouping the investment, the investor would receive 10% of the film's back-end profits. Foxy Films plans a wide theatrical release across North America and has distribution deals lined up for home entertainment, soundtrack, and product branding to maximize profits.

This document provides an overview of the brand history of HBO, its competitors in the pay TV market, its strengths and weaknesses, opportunities and threats, and a positioning statement. Key points include HBO's founding in 1972 and introduction of successful original shows like The Sopranos and Game of Thrones. Competitors include other pay TV providers as well as online streaming services like Netflix and Hulu. HBO's strengths are its brand recognition and original programming, while weaknesses include its costs and censorship. The positioning statement positions HBO as providing high quality programming for those dissatisfied with other TV services.

Warner Bros. Entertainment Inc. is an American film, television, and music entertainment company founded in 1923. It is headquartered in Burbank, California and produces around 18-22 films per year. Warner Bros. has had great success with films based on DC Comics properties like The Dark Knight trilogy and Superman.

The document discusses the film industry and how films are promoted across various media. It notes that major media companies like Viacom own numerous TV channels, production studios, and radio stations both domestically and internationally. These companies use cross-promotion between their various properties to advertise films on television, radio, in magazines, and online through trailers on YouTube and Facebook pages. The document also explains how toy companies will partner with film studios to create toys and games based on movies in order to promote the films and sell related merchandise.

The campaign promoted the new Ghostbusters film by placing iconic elements from the franchise in high footfall locations like London Waterloo station. A partnership with Metro newspaper amplified this through advertorials, competitions, and displays that reported strange happenings at the station. This generated over 50 million impressions on social media and boosted interest in the film by 10%. The campaign was a success, with the film becoming the UK's number 1 movie its opening weekend and grossing over £10 million.

Presented by Bruce Harwood: June 29, 2017 Have you heard about traditional media but aren't quite sure what it is? This session on how to plan and buy traditional media will give you some context on why advertisers use it and how you should think about it. As each medium is different in its own way and we will explore the nuances of each and how they are adapting in today's digital landscape.

The document provides an overview and analysis of the cable television industry and the cooking channel market. It discusses key industry trends such as increasing demand for niche programming and lifestyle content. It profiles major competitors in the cable television space such as Food Network, Travel Channel, Discovery Communications, Bravo, and BBC America. Market research findings are also presented showing viewer demographics, television viewing and cooking habits, and perceptions of major networks like Food Network. The document serves as a marketing plan and competitive analysis to support the launch of a new Cooking Channel.

This deck is about how Netflix's famous show, The Stranger Things use marketing campaigns to create buzz around their show and increase audience engagement

Presented at TMKedu by Sean Galligan on July 16, 2014 Have you heard about traditional media but aren't quite sure what it is? This presentation shares how to plan and buy traditional media and will give you some context on why advertisers use it and how you should think about it. Each medium is different in its own way and this presentation explores the nuances of each and how they are adapting in today's digital landscape.

Corporatization of Indian media has led to issues like censorship, self-censorship, and paid news due to advertiser and corporate influence. When media becomes a corporate business focused on profits, it can compromise its role of serving the public interest and reporting truth in an unbiased manner. The top media owners in India are Essel Group, Star Group, Sony, Reliance, and Zee. Media convergence involves the merging of technologies and forms through digitization and networking.

WILL SMART TVS BE INTELLIGENT? Content has always been king. The way that we consume it however, is changing at break-neck speeds. Cable companies used to be able to control what people saw and when they saw it. But with emerging technologies, it’s becoming increasingly simple for people to access the content they want through streaming ser- vices like Netflix, Hulu, as well as directly through content creators that have reached an inflection point and are breaking away from cable companies (e.g. HBO, CBS). This simple access to content is motivating more and more people to cancel their cable agreements, which frees up their spending money to purchase the exact content they want. If a consumer wants to watch Breaking Bad, it’s very easy for them to exclusively purchase that show without having to have a slew of unwant- ed content bundled with it. Instead of tuning in every week at a specific time to watch a show, they can now binge-watch a show all at once, adapting their media consumption to their unique schedules.

Channel 4 partnered with Metro to promote its new factual entertainment series Eden. The campaign aimed to get people interested in Eden by prompting them to think about modern life and the desire to start over. It did this through a highly contextual partnership with Metro that allowed daily bespoke ads responding to Metro's headlines and news. This drove over 2 million viewers and sparked conversations among readers.

This document defines and provides examples of different types of media ownership structures, including private, public service, multinational, independent, conglomerate, horizontal integration, vertical integration, cross media divergence, and synergy. Private ownership gives independence but risks lack of audience, while public service is more funded through public fees but must represent all views. Multinational ownership reaches multiple countries but is costly to expand. Conglomerates like Disney are very large and profitable. Horizontal integration shares funding and ownership across companies, while vertical integration maintains control under one owner with higher bankruptcy risks. Cross media uses multiple formats and synergy promotes collaboration between owners.

This document summarizes an advertising campaign for the HBO show Game of Thrones. It discusses how restrictions were lifted allowing advertising the day after episodes aired, creating an opportunity to capitalize on social buzz. The campaign objectives were to drive consumers to purchase the digital edition of Season 4 through blinkbox. Tablet advertisements were placed with quality newspapers targeting affluent 25-54 year old men. The campaign performed well with above average click-through rates and longer dwell times, driving a 200% sales increase for blinkbox.