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Selling
in
Tough Times
By Tom Hopkins
America’s #1 Sales Trainer and
National Bestselling Author of
How to Master the Art of Selling
This presentation is adapted from the book:
What a
selling
career
really is
Selling	
  is	
  Serving.

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Why we do what we do by Tony Robbins
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sales
Whenever	
  you	
  are	
  faced	
  
with	
  tough	
  times,	
  it’s	
  
time	
  to	
  get	
  busy.	
  
The	
  sooner	
  you	
  begin	
  
focusing	
  on	
  what’s	
  
happening	
  and	
  what	
  
actions	
  to	
  take	
  to	
  get	
  
past	
  it,	
  instead	
  of	
  
bemoaning	
  whatever	
  
negative	
  event	
  
happened,	
  the	
  sooner	
  
you	
  can	
  start	
  moving	
  
forward	
  on	
  improving	
  
today’s	
  situation.
When	
  we	
  continue	
  to	
  talk	
  about	
  the	
  downside	
  of	
  
things,	
  we	
  become	
  part	
  of	
  the	
  problem.
The Causes of Tough Times
• Demographics
• Economic Cycles
• Politics
• Technology
• Industry
• Mother Nature
• Competition
• Personal

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mlm network marketingsalesmotivation
RELY	
  ON	
  ETHICS
1.	
  Follow	
  the	
  Golden	
  Rule	
  of	
  treating	
  others	
  as	
  you	
  
would	
  want	
  them	
  to	
  treat	
  you.	
  
2.	
  Set	
  your	
  own	
  personal	
  moral	
  
compass	
  and	
  evaluate	
  
everything	
  you	
  say	
  and	
  do	
  in	
  
business	
  and	
  in	
  life	
  by	
  that	
  
compass.
3.	
  Be	
  honest.	
  

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The Secrets of Sales "Challengers": Provoke, Inspire & Impress Your Way to Mo...
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The Challenger Sale Key Takeaways
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The Challenger Sale Model is a transformation imperative for every organization and needs to be embedded in the sales force . The book explains how to deliver a differentiates selling experience that delivers higher level of partner loyalty and growth . This is a summary of my key takeaways and by no means does justice to all the tools and techniques to reframe customer conversations to make them impactful and memorable

#thechallengersale#ceb#transformation
What Kind of
Salesperson
are you?
You	
  have	
  to	
  work	
  
harder	
  on	
  yourself	
  
than	
  you	
  do	
  on	
  your	
  
job	
  if	
  you	
  want	
  to	
  
achieve	
  true	
  
success.	
  
Traits	
  of	
  the	
  Top	
  Sales	
  Pros
1.	
  Sales	
  professionals	
  are	
  on	
  a	
  mission.	
  Top	
  people	
  in	
  
every	
  field	
  are	
  working	
  for	
  something	
  beyond	
  the	
  
financial	
  rewards.	
  

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The document provides tips for effectively inviting people to learn about business opportunities. It recommends (1) appearing busy and not needy, giving compliments to build rapport, and using an "if I...would you?" question to get a commitment. Next, it advises confirming the commitment by getting a specific time commitment and reconfirming the details. Finally, the document instructs schedulers to schedule the next interaction and end the call promptly. An example invitation demonstrates applying the eight step approach.

2.	
  Sales	
  professionals	
  are	
  detail	
  oriented.	
  They	
  pay	
  
fast	
  attention	
  to	
  details	
  and	
  operate	
  like	
  a	
  business.
3.	
  Sales	
  professionals	
  are	
  extremely	
  empathetic	
  and	
  
focused	
  on	
  the	
  potential	
  client's	
  needs.	
  Empathy	
  is	
  
the	
  capacity	
  to	
  understand	
  another’s	
  feelings.
4.	
  Sales	
  professionals	
  are	
  goal	
  oriented.	
  They	
  have	
  
written	
  down	
  who	
  they	
  want	
  to	
  be,	
  and	
  what	
  they	
  want	
  
to	
  have	
  and	
  do	
  in	
  the	
  next	
  thirty,	
  sixty,	
  and	
  ninety	
  days.	
  
5.	
  Sales	
  professionals	
  have	
  a	
  follow-­‐up	
  plan	
  and	
  keep	
  
communication	
  flowing.	
  

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sales trainingclosing salesprospecting
6.	
  Sales	
  professionals	
  handle	
  challenges	
  promptly.	
  
How	
  do	
  you	
  handle	
  a	
  
slump?
Find	
  a	
  mirror.	
  
Look	
  at	
  yourself	
  in	
  the	
  eye	
  and	
  say,	
  “I’m	
  
having	
  poor	
  sales	
  because	
  I	
  am	
  not	
  serving	
  
enough	
  clients	
  or	
  I’m	
  not	
  serving	
  the	
  clients	
  I	
  
have	
  well	
  enough.”	
  
WHY	
  SHOULD	
  
SOMEONE	
  
PURCHASE	
  
FROM	
  YOU?

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Sales Performance Training
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The document discusses improving the odds of successful sales training. It notes that training should not be one-size-fits-all and should target the different groups within a sales organization based on their quota success rates. It emphasizes that training needs to address both the logical and emotional aspects of selling, and that opportunities should be provided for salespeople to test and demonstrate their skills.

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Tom hopkins
Tom hopkinsTom hopkins
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Tom Hopkins is a renowned sales trainer who teaches foundational selling skills to over 4 million professionals. He emphasizes developing strong communication skills and relationships through sending thoughtful thank you notes. The document provides sample thank you notes for various situations like phone calls, meetings, referrals, and declines. It encourages salespeople to express gratitude daily as a way to build trust, receive referrals, and grow their business over time.

What makes you different?
What makes you LIKABLE?
The bottom line to
being successful in
selling is to help
people learn to like
you, trust you, and
want to listen to you.
How do you build trust?
Before you can expect
anyone to pay much
attention to what you
have to offer, you must
build their trust in
you, your company,
your brand, or even
your industry.
The INTENT STATEMENT
A very powerful, yet simple way to begin
a foundation of trust.

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The document outlines Dr. Ashutosh Karnatak's program on developing a positive attitude and positive thinking. The program covers topics such as the role of attitude, positive thinking, the medical aspects of human thought processes, and techniques to develop a positive attitude. Maintaining a positive attitude is important because it can increase happiness, resilience, health and success. In contrast, negative thinking can increase stress, anxiety, depression and health risks. The goal is to transform one's mental state from a "dia-positive" to a "ferro-positive" mindset which remains optimistic even when facing challenges.

Everyone Is Selling
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The document discusses selling and what it means. Selling involves moving goods from producers to those who will benefit from them. Good selling is done through gentle persuasion rather than pushing. Selling skills can provide benefits by allowing one to influence others. Many occupations and relationships involve elements of selling as it is integral to how the world operates.

salesselling
How to Win Friends and Influence People
How to Win Friends and Influence PeopleHow to Win Friends and Influence People
How to Win Friends and Influence People

Dale Carnegie's book "How to Win Friends and Influence People" provides techniques for improving relationships and becoming a better leader. It was first published in 1937 and has since sold over 15 million copies. The book outlines principles for dealing with people such as avoiding criticism, giving sincere appreciation, being genuinely interested in others, being a good listener, and talking about other people's interests. It also provides guidance on how to change people's minds without causing offense and how to be an effective leader through praise and building trust. The book continues to be widely relevant for improving interpersonal skills.

The intent statement is like an
agenda but a verbal one.
“The purpose of our time together now is...”
or “John and Mary, if you don’t mind, let me
explain how this type of presentation
usually goes.”
In order to succeed, you must know what
you are doing, like what you are doing,
and believe in what you are doing.
- Will Rogers
Take your sales career to the next level
and visit Tom Hopkins online.
TomHopkins.com
Facebook.com/TomHopkinsSales
LinkedIn.com/in/TomHopkinsSalesTrainer
Twitter: @TomHopkinsSales

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Selling in Tough Times: Secrets to Selling When No One is Buying (Part 1)

  • 1. Selling in Tough Times By Tom Hopkins America’s #1 Sales Trainer and National Bestselling Author of How to Master the Art of Selling
  • 2. This presentation is adapted from the book:
  • 5. Whenever  you  are  faced   with  tough  times,  it’s   time  to  get  busy.  
  • 6. The  sooner  you  begin   focusing  on  what’s   happening  and  what   actions  to  take  to  get   past  it,  instead  of   bemoaning  whatever   negative  event   happened,  the  sooner   you  can  start  moving   forward  on  improving   today’s  situation.
  • 7. When  we  continue  to  talk  about  the  downside  of   things,  we  become  part  of  the  problem.
  • 8. The Causes of Tough Times • Demographics • Economic Cycles • Politics • Technology • Industry • Mother Nature • Competition • Personal
  • 10. 1.  Follow  the  Golden  Rule  of  treating  others  as  you   would  want  them  to  treat  you.  
  • 11. 2.  Set  your  own  personal  moral   compass  and  evaluate   everything  you  say  and  do  in   business  and  in  life  by  that   compass.
  • 14. You  have  to  work   harder  on  yourself   than  you  do  on  your   job  if  you  want  to   achieve  true   success.  
  • 15. Traits  of  the  Top  Sales  Pros
  • 16. 1.  Sales  professionals  are  on  a  mission.  Top  people  in   every  field  are  working  for  something  beyond  the   financial  rewards.  
  • 17. 2.  Sales  professionals  are  detail  oriented.  They  pay   fast  attention  to  details  and  operate  like  a  business.
  • 18. 3.  Sales  professionals  are  extremely  empathetic  and   focused  on  the  potential  client's  needs.  Empathy  is   the  capacity  to  understand  another’s  feelings.
  • 19. 4.  Sales  professionals  are  goal  oriented.  They  have   written  down  who  they  want  to  be,  and  what  they  want   to  have  and  do  in  the  next  thirty,  sixty,  and  ninety  days.  
  • 20. 5.  Sales  professionals  have  a  follow-­‐up  plan  and  keep   communication  flowing.  
  • 21. 6.  Sales  professionals  handle  challenges  promptly.  
  • 22. How  do  you  handle  a   slump?
  • 23. Find  a  mirror.   Look  at  yourself  in  the  eye  and  say,  “I’m   having  poor  sales  because  I  am  not  serving   enough  clients  or  I’m  not  serving  the  clients  I   have  well  enough.”  
  • 24. WHY  SHOULD   SOMEONE   PURCHASE   FROM  YOU?
  • 25. What makes you different?
  • 26. What makes you LIKABLE? The bottom line to being successful in selling is to help people learn to like you, trust you, and want to listen to you.
  • 27. How do you build trust? Before you can expect anyone to pay much attention to what you have to offer, you must build their trust in you, your company, your brand, or even your industry.
  • 28. The INTENT STATEMENT A very powerful, yet simple way to begin a foundation of trust.
  • 29. The intent statement is like an agenda but a verbal one. “The purpose of our time together now is...” or “John and Mary, if you don’t mind, let me explain how this type of presentation usually goes.”
  • 30. In order to succeed, you must know what you are doing, like what you are doing, and believe in what you are doing. - Will Rogers
  • 31. Take your sales career to the next level and visit Tom Hopkins online. TomHopkins.com Facebook.com/TomHopkinsSales LinkedIn.com/in/TomHopkinsSalesTrainer Twitter: @TomHopkinsSales