SF 49ers - Mobile Engagement Best Practices
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Hear from Meghan Ryan at the SF 49ers on how they are organized around mobile, the biggest mobile challenges they currently face, how they are using the Localytics platform to help address those challenges, and what their big plans are for 2017.
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SF 49ers - Mobile Engagement Best Practices
- 1. #engagefenway It’s All About Connections Meg Ryan, Director Digital & Social 49ers #engagefenway
- 2. #engagefenway • Why are we here? • 49ers Use Cases • 2017 and Beyond Agenda
- 3. #engagefenway • My Why – Connections and memories – Sports are about relationships – Not measured in Wins/Losses or $ • 1:1 Messaging is Key – Two-way street – Make someone feel part of our family • Social Care/Brand Responsibility The Power of Relationships
- 4. #engagefenway#engagefenway Places Use Cases Partner integration & utility Retail Opportunities Drive foot traffic & revenue The Diehards Nurturing traffic & engagement
- 6. #engagefenway • Control what you can Control • Desktop Traffic Declining • Keyboard Warriors on Social Defense Mechanism
- 7. #engagefenway • 360º View of the Fan – Data warehouse/API Calls – Patron level personalization • Augmented Reality/Fan Engagement – Celebrating rich history with innovation – Drive early entry, wow factor, retail push • Increased Monetization 2017 & Beyond #engagefenway
- 8. #engagefenway THANK YOU Contact me at meghan.ryan@49ers.com #engagefenway