Shut up and talk about me

Spy Camera in Delhi

Spy Camera

Hidden Camera Products in delhi

Hidden Camera Products in India

Hidden Camera products

Spy Camera in India

Spy Camera in Delhi

TV Everywhere - TV + DIGITAL Feedbacks on 3 buzzwords - Laurent F...

IDATE DigiWorld

Motivequest - The one number you need to know in social media measurement Dec...

David Rabjohns

1) The document discusses various ways to measure social impact and brand advocacy, including sentiment analysis, relationships, and influencers. 2) It presents the Partnership Pyramid model which ranks different levels of social engagement from self-focused "Me" to other-focused "We". 3) The key recommendation is to move social measurement from individual self-interest ("Me") to building community and relationships ("We").

NYSE_SocialMedia

Roger Drake

Renault 2014 on i believe

ibelievedublin

What's hot (12)

Spy Camera in India

Spy Camera in Delhi

Spy Camera

Hidden Camera Products in delhi

Hidden Camera Products in India

Hidden Camera products

Spy Camera in India

Spy Camera in Delhi

TV Everywhere - TV + DIGITAL Feedbacks on 3 buzzwords - Laurent F...

Motivequest - The one number you need to know in social media measurement Dec...

NYSE_SocialMedia

Renault 2014 on i believe

Viewers also liked

Next Generation Media Quarterly April 2013

dentsu

Mindshare@SXSWi 2016: The Takeaways for Marketers

Facebook APIs: There's More Under the Hood than Anyone Knows

June 28, 2011, AllFacebook Expo presentation by Chris Tuff, VP/Social Media Director at 22squared (http://www.mediabistro.com/afexpo/program.asp). Facebook APIs: There's More Under the Hood than Anyone Knows What’s available through Facebook’s APIs? No one really knows. Many think that the only available statistics lie in Facebook Insights, but since Facebook opened up their Insights API, a treasure trove of data is available to agencies and brands. API dashboards from companies like AllFacebook, Socialbakers and PageLever serve as the new focus groups and using their tools, agencies are able to identify a brands’ active and engaged fanbase and parallel those segments to determine if they’re reaching brands’ target consumer, if they’re targeting these consumers with paid Facebook ads and if not, what adjustments need to be made to their engagement strategy and idea of that brands’ target consumer. This session will also examine the role of social media as it relates to brands as a whole, and explain why there is so much value for brands on Facebook. We’ll go on to discuss confusion around ad APIs and Facebook Connect APIs (what brands can access within consumer profiles), and share what else Facebook tools and insights can bring to both social media marketing and brand positioning.

Mindshare Digital Nation POV - 2013 Round-up

Google has announced plans to roll out "Google Shopping", a new shopping advertising format on Google search results pages. The new format will use product feed data from advertisers to display more prominent shopping ads with images and product information. This represents an effort by Google to further monetize its search platform and reinvigorate growth, as it is no longer dependent on traditional text-based search ads alone. Initial trials of the product listing ads that will power Google Shopping have shown above average click-through rates for advertisers. The new format has the potential to become a staple placement alongside traditional sponsored search links.

Future of Mobile_Mindshare

30 Years of Consumer Electronics

Mindshare NA's Guide to SXSW 2016

Breaking through the clutter: Using content, analytics and paid to achieve RO...

The competition for consumer attention between brands is at an all-time high, and social media platforms get more complicated everyday, making it a daunting task for brands and small businesses to understand what it takes to drive awareness, engagement and sales. To achieve true ROI via platforms like Facebook, Twitter, Instagram and Pinterest, you need art and science. 22squared's Chris Tuff will simplify the newest platform technologies and offerings, discuss the nuances of the new marketing analytics, and provide 10 strategies for brands to create compelling content that spans multiple platforms and leverages paid to reach the right audiences, move product and drive true ROI. - Chris Tuff, SVP, Director of Earned & Emerging Media, 22squared - @christuff - @22squared - #socialfresh - http://socialfreshconference.com

22 'Staches

Friday Drink Cart

Future of Connected TV_Mindshare

Starcom MediaVest Group London

The Social Media Behaviour Index

The Friendship Model™

The document discusses how to build brand advocacy in a consumer-driven world using a "Friendship Model". It introduces the model as a way to view the relationship between brands and customers as friendships. The key aspects of the model are playing a meaningful role in customers' lives, identifying actions to increase advocates, and creating momentum to get customers talking about and engaging with the brand. The document argues that treating customers like friends can significantly increase brand advocacy.

Future of Mobile Mindshare

Mindshare NA's Guide to SXSWi 2015

Next Generation Media Quarterly July 2012

dentsu

SXSK(evin)

Starcom MediaVest Group London

A few weeks ago, I had the privilege of attending SXSW Interactive. In a nutshell, SXSWi is where all the geeks converge and talk about everything and anything digital. Surprisingly, me, my iPhone and my Mac laptop fit in well there. Who would've thought? Anyway, this was my first year to go, so there was definitely a learning curve. There were so many speakers and topics to cover, it was quite overwhelming. But all in all, I had a blast and even learned a thing or two. So here it goes, the thing or two I learned. Most of the stuff you might already have heard before, but it serves as a good reminder of how we should approach marketing, especially in the digital space. I've also conveniently left out all the things I learned from 5pm on (man, can geeks party). - Kevin Botfeld, Associate Creative Director and Writer, 22squared

Starcom MediaVest Group, Supermarket UK: A Very Social Christmas

The Trend Commandments

Trend-watching is a perennial buzzword for brands and retailers, but rarely is its full power harnessed successfully. This presentation for the 14th Annual Shopper Insights in Action conference outlines the "trend commandments" to follow for success in identifying and taking advantage of industry trends. - Jen Grant, SVP, Director of Brand Planning, 22squared (@jengrsnap1, @22squared, @Shopper360, #Shopper360) - David Yeend, VP, Planning Director, 22squared (@davidyeend)

Future of TV Mindshare

Switch On | Thrive Your Future

Linear TV brands will continue to prosper as viewers still spend over 4 hours per day watching live TV. Strong channel brands will gain importance in navigating growing on-demand content. Social media will fuel blockbuster shows by driving 'social TV' discussions and communities. Pay TV subscriptions will reshape the industry as the dominant revenue source, making popular content more valuable for subscriber acquisition. The TV ad model will change slowly, with addressable advertising opportunities emerging but implementation challenges constraining growth.

Viewers also liked (20)

Next Generation Media Quarterly April 2013

Mindshare@SXSWi 2016: The Takeaways for Marketers

Facebook APIs: There's More Under the Hood than Anyone Knows

Mindshare Digital Nation POV - 2013 Round-up

Future of Mobile_Mindshare

30 Years of Consumer Electronics

Mindshare NA's Guide to SXSW 2016

Breaking through the clutter: Using content, analytics and paid to achieve RO...

22 'Staches

Friday Drink Cart

Future of Connected TV_Mindshare

The Social Media Behaviour Index

The Friendship Model™

Future of Mobile Mindshare

Mindshare NA's Guide to SXSWi 2015

Next Generation Media Quarterly July 2012

SXSK(evin)

Starcom MediaVest Group, Supermarket UK: A Very Social Christmas

The Trend Commandments

Future of TV Mindshare

Similar to Shut up and talk about me

The Future of Social Intelligence

Brandwatch

The document appears to be a presentation from Will McInnes, Chief Marketing Officer of Brandwatch, about the future of social intelligence. Some key points from the presentation include focusing social intelligence on predicting future trends rather than just past events, distributing social insights across organizations rather than keeping them in silos, gathering active real-world insights from social media rather than just passive data, and discovering new conversations happening in "white spaces". The presentation also speculates about a more outrageous future with massive computing power, radical transparency, and immersive technology changing how social intelligence is used.

Adding Predictive Marketing To Your Mix In 2015

G3 Communications

This document discusses a webinar on adding predictive marketing in 2015. It includes an agenda for the webinar covering topics like conversion rates, the "67% myth" about buyers' journeys, what buyers' journeys really look like, inhabitants of marketing automation platforms, adoption of predictive technologies so far, and keys to predictive success. The document provides background and perspectives on these topics to help marketing organizations better understand buyers and improve lead qualification and sales effectiveness through predictive approaches.

Beyond breaking bad. The state of agile in ten easy lessons

Sander Hoogendoorn

Case Study: Using Digital to Create Luxury Retail Experiences

Digiday

2014 How To Build Your Own Digital Ecoystem

Dietrich Pflüger

This document discusses how musicians can build their own digital ecosystem for self-marketing. It recommends creating a clear brand identity and understanding your target audience. The core is building a website as the central hub, with social media profiles extending out like satellites. Automation tools like WordPress and plugins help sync content across online touchpoints to build a consistent brand experience. Quality original content and a newsletter can help gain awareness and grow your audience over time.

Continuous Delivery - The ING Story: Improving time to market with DevOps and...

CA Technologies

ING Bank implemented continuous delivery and DevOps practices to improve their software delivery cycle. This allowed them to reduce time to market from over 20 weeks to just 4 days by automating testing, deployments, and enabling developers and operations teams to work together. Some challenges included changing organizational culture and mindsets, acquiring talent with continuous delivery skills, and ensuring supplier alignment with more frequent releases. Continuous delivery provided business benefits like increased release frequency, fewer outages, and improved customer experiences, but risks like security need ongoing attention for systems handling financial services.

Omnichannel Marketing: What it means and how to accomplish it

ParadyszPMDigital

W taipei restaurant done!

Wtaipei

Mobile Disruption & the Power of Multimedia Feedback - Confirmit

Merlien Institute

This document outlines the agenda and sponsors for the MRMW Chicago conference from May 27-30, 2014 at the Congress Plaza Hotel & Convention Center. It was organized by various title, gold, silver, and workshop sponsors. The agenda included presentations and workshops on the value of images and GPS for mobile feedback, sample programs using images and GPS, and mobile insights. Jason Jacobs from Confirmit gave a presentation on mobile disruption and the power of multimedia feedback.

MoDev East 2012 Presentation on Product Modernization

3Pillar Global

3Pillar's Dan Klaussen conducted a panel at MoDev East 2012 that centered on creating software products that meet the needs of mobile consumers. The panel featured executives from Gannett and from 3Pillar clients Carfax, Micropact, and Wedding Wire. This presentation guided the discussion and contains a number of interesting tidbits about the impact a well thought-out software strategy can have on a company's overall business.

Collaborative Innovation Masterclass

The document discusses collaborative innovation and breakthrough thinking. It describes how collaboration allows teams to solve more ambitious problems, generate more diverse ideas and solutions, and implement solutions faster, cheaper and better. The document also discusses how problems are crucial to creativity, and outlines a breakthrough innovation process involving inspiring people to change, igniting passion around problems, collaborating for solutions, gaining deep insights, implementing strategies, and inventing new models.

Gamification

EllenPressler

This document discusses the principles of gamification and its potential use in online research. It begins by providing context about the growing interest in gamification from both clients and suppliers. It then outlines some common problems with online surveys, such as low response rates and drop out. The document proposes that gamification, which involves using game mechanics in non-game contexts, could help address these issues by intrinsically motivating participants. Examples of game mechanics that could be applied include achievements, leaderboards, and levels. The presentation concludes by showcasing some soft gamification tools that apply a playful design to surveys.

UX Awards: Top Trends in Award-Winning UX London

Oxford Tech + UX

General Assembly, Huge, and The UX Awards presented Top Trends in Award-Winning UX on Tuesday, August 4th, in London featuring UX professionals from innovative companies including Morgan Stanley, cxpartners, Cogapp, Qardio, and Swiftkey. What are the trends and common traits behind the winners at the UX Awards, and where are they headed? Beverly May, Executive Director of the UX Awards, presented an overview of the UXies, showcased past winning work and case studies, and provided a quantitative and qualitative analysis of winning submissions and UX trends from the past four years that you can use to help improve your own portfolios, UX presentations, or awards submissions. Beverly was joined by several past and current UX Awards winners and judges to talk about what they look for in submissions and how they evaluated UX, as well as how they approached crafting their own case studies. More info: http://oxfordtech.us/the-ux-awards-top-trends-in-award-winning-ux-london/

The state of agile in ten easy learned lessons

Sander Hoogendoorn

After having coached agile projects for over fifteen years, according to Sander Hoogendoorn, to look back and retrospect over what agile, Scrum and other agile approaches have brought us in real-life. In his well-known, high-speed style Sander will motivate why agile is dead, why you need to stay away from Scrum task-boards, how to stay away from estimates and deadlines, how to avoid red sprints, how to put your trust in metrics, how to draw an owl, that project managers needn’t be a total waste after all, and most of all that you are not Usain Bolt.

Creating projects for two-screens

Transmedia Storyteller Ltd

Keith Johnson talks about how two-screen has come of age and how his company SyncScreen is creating tools to open the imagination of the creative storywriting audience to think about how a narrative can be created that works across the two screens in harmony, real-time. After a successful year developing a number of apps for producers and broadcasters in the UK and US, he believes that the novelty factor has worn off and it’s now time to let the creative community loose to invent some exciting new.

Cisco Live LatAm - Mexico Executive Symposium on Digitization

Rick Huijbregts

This document discusses the transition to the digital age and the increasing connectivity and digital transformation of various industries and markets. It notes that technological adoption and penetration of things like cellular networks, the internet, and computers occurred more rapidly than previous innovations. The document argues that we have not yet seen the full potential of digital transformation and connectivity through the internet of everything. It presents Cisco's vision and strategy to enable this digital transformation through open, programmable, and integrated infrastructure solutions that support new experiences, innovation, efficiency and intelligence across business operations and markets.

Kickoff Workshop with Dstillery: The Future of Cross-Channel Marketing - It's...

Digiday

The document discusses a study by Digiday on the future of cross-channel marketing. While agencies and brands agree cross-channel is important, they differ on definitions and strategies. Specifically, they have misaligned views on which channels are highest priority. Both agree the biggest obstacle is metrics and data. The document proposes solutions like Facebook Exchange and Twitter Tailored Audiences that use first-party data for targeted, programmatic advertising across channels to help build trust and efficiency.

Digital Transformation Before and After Seminar, 11th August, Melbourne.

Precedent

What's Hot in Peer to Peer Fundraising: Industry Trends from TeamRaiser & Fri...

Charity Dynamics

This session will be a review of the peer-to-peer fundraising industry’s top trends and how you can optimize your use of TeamRaiser to raise more money for your organization’s mission. Discussion topics will include strategies for using social and mobile channels and independent fundraising events. Learn from industry experts on how your organization can maximize their resources and engage their participants and donors online in the most innovative ways.

Prototyping Your Way to Better and Faster Outcomes

3Pillar Global

The document discusses how prototyping can help produce better and faster outcomes for projects. It notes that prototyping allows for testing ideas with users before significant resources are invested. This ensures the development team is building the right products and features. The document recommends incorporating prototyping at various stages of the development process, from initial planning through final testing. Regular user feedback gathered through prototyping helps reduce risks and keeps the project aligned with user needs.

Similar to Shut up and talk about me (20)

The Future of Social Intelligence

Adding Predictive Marketing To Your Mix In 2015

Beyond breaking bad. The state of agile in ten easy lessons

Case Study: Using Digital to Create Luxury Retail Experiences

2014 How To Build Your Own Digital Ecoystem

Continuous Delivery - The ING Story: Improving time to market with DevOps and...

Omnichannel Marketing: What it means and how to accomplish it

W taipei restaurant done!

Mobile Disruption & the Power of Multimedia Feedback - Confirmit

MoDev East 2012 Presentation on Product Modernization

Collaborative Innovation Masterclass

Gamification

UX Awards: Top Trends in Award-Winning UX London

The state of agile in ten easy learned lessons

Creating projects for two-screens

Cisco Live LatAm - Mexico Executive Symposium on Digitization

Kickoff Workshop with Dstillery: The Future of Cross-Channel Marketing - It's...

Digital Transformation Before and After Seminar, 11th August, Melbourne.

What's Hot in Peer to Peer Fundraising: Industry Trends from TeamRaiser & Fri...

Prototyping Your Way to Better and Faster Outcomes

More from 22squared

The 2014 Trends Sh*t List

The Death of the Primary Shopper

The 2013 Trends Sh*t List

The document discusses trends in media from 2013, including predictions that were made at the end of 2012 and how accurate those predictions turned out to be based on what happened in 2013. It covers trends related to the consumer like how attention spans are fragmented across many interests and a need for immediate, relevant information. Media trends discussed include the rise of multi-screen experiences and native advertising, as well as users having more control over the content they see.

How Southeast Toyota Dealers Mastered Local at Scale on Facebook

All retail brands struggle with how to leverage the complex and ever-changing social platforms for local retailers. Using client Southeast Toyota Distributors as a case study, 22squared's Chris Tuff, Southeast Toyota's Julie Tullis and BLiNQ Media's Dave Williams will discuss how brands and marketers can best stay ahead of the evolving social platforms, as well as why they chose Facebook as the foundation for creating true word-of-mouth on behalf of dealers. They will address creative, attribution, ROI, local at scale, how to use paid to scale WOM and share 10 sure-fire techniques for brands to win locally on Facebook. - Chris Tuff, SVP, Director of Earned & Emerging Media, 22squared (@christuff, @22squared) - Julie Tullis, Marketing Communications Manager, Southeast Toyota Distributors (@julietullis, @SoutheastToyota) - Dave Williams, Founder & CEO, BLiNQ Media (@Dave360, @BLiNQMedia)

Facebook fatigue: Fact or fiction?

Dominating Scale with Facebook Technology to Drive True ROI

Whether it's delivering ad buys that are contextually relevant to specific fans, or the issues with content targeting for specific fans via newsfeed posts, all brands struggle with scale. This becomes increasingly true for retailers that want a local strategy for many individual locations. Using client Southeast Toyota as an example, 22squared's Chris Tuff and Southeast Toyota's Julie Tullis will discuss how brands and marketers can best stay ahead of the ever-changing Facebook marketing environment to deliver true ROI. He will also share 10 sure-fire techniques for harnessing the power of data to take your Facebook marketing to the next level. - Chris Tuff, SVP, Director of Earned and Emerging Media, 22squared - Julie Tullis, Marketing Communications Manager, Southeast Toyota Distributors (From Chris and Julie's AllFacebook Marketing Conference EAST 2012 presentation: http://www.mediabistro.com/allfacebookmarketingconferencenyc/program_day2.asp#d2at945)

Relevancy and Context: The Key to Great Mobile Experiences

While we've been using the term "personal computing" for well over 40 years, the device in your pocket is really the first computer-worthy of the moniker. Consider that the typical smartphone possesses the senses of vision, audition, mechanoreception, equilibrioception, and thermoception; and they’re all backed by information regarding the user's location, friends, schedule, correspondence, etc. Now, top it off with a full-time connection to the Internet. If we define context as the sum total of everything that the user is experiencing at the moment of engagement, then the mobile device has the unique ability to gather contextual information and provide relevant content in ways never before imagined. (From David's Digital Atlanta 2012 presentation: http://digitalatlanta2012.sched.org/speaker/davidreeves1#.UJrw7GCD2oI)

iPad Giveaways Suck: Taking Facebook contests and sweepstakes to the next level

Jackson Hewitt was caught in a crowded environment, amidst a sea of big-spender competitors like H&R Block, Turbo Tax, and seasonal, local pop-up tax preparers. Jackson Hewitt developed an integrated campaign to drive brand awareness, fuel consumer conversation, and influence a once-a-year purchase decision by leveraging paid, owned and earned communication channels with 1/10th the budget of their national competition. In this WOMM-U session, you will learn how they achieved this initial success using a delicate balance of paid, owned and earned strategies that truly scaled the WOM created from traditional campaign elements. They'll also share insights for how brands should be approaching contest and sweepstakes, including where to prioritize money spent. Chris Tuff, SVP/Director of Earned and Emerging Media, 22squared David Koroghlian, Director of Interactive & Social Media, Jackson Hewitt

22squared POV: Google+

Google+ is Google's new social network that allows users to share content and thoughts with circles of friends. It differentiates itself by allowing users to organize their social connections into circles and share content selectively. Key features include circles for organizing contacts, hangouts for video chatting, sparks for discovering interests, and a segmented stream for customized sharing. The network aims to provide a social layer across Google's services and products to improve user profiling and targeted advertising.

Social Strategy: Why Does Strategy Get Left Behind?

Igniting Advocacy In Retail Banking

This document discusses a study on brand advocacy in the retail banking industry. The study found that retail banks generally have poor relationships with customers, as evidenced by low "True Advocacy" scores which correlate with slower business growth. Most large traditional banks, like Bank of America and Citibank, have more critics than advocates among customers and have seen negative annual growth rates. In contrast, smaller community banks like Umpqua and online banks like ING Direct have stronger customer relationships, with higher advocacy scores and positive growth. The document recommends that retail banks focus on building more authentic and supportive relationships with customers based on honesty, empathy, and understanding, in order to increase advocacy and drive business growth.

Apparel Retail and Brand Advocacy

This document summarizes research on customer advocacy levels among major apparel retailers. It finds that most retailers have an abundance of lukewarm customers and below-average advocacy. Target has the best customer relationships and most advocates. Kohl's and JC Penney have some momentum but also customers moving away. Macy's needs a better brand experience. Sears has solid foundations but needs modernization. Walmart fosters love-hate relationships and 33% of customers are moving away. Kmart has the lowest advocacy and is losing relevance quickly. To grow, retailers must ensure better service, offer memorable experiences beyond low prices, and stay relevant as trends change.

2008 Wireless Providers and Advocacy

The document discusses customer advocacy levels among mobile service providers. It finds that advocacy is generally low for mobile providers, who have significantly more critics than other studied categories. Verizon has the highest advocacy, while Sprint has the lowest. True advocacy correlates with financial growth - Verizon leads in revenue while Sprint saw declines. Many customers feel they have predetermined relationships with providers due to contracts and family plans, and are pulling away from some brands like Sprint and Virgin Mobile. Growing advocacy will require continually adding value to customer relationships.

2008 Airlines and

1) As costs increase and standard services decline, airlines need to find ways to upgrade the travel experience without raising costs to avoid rising customer criticism. 2) Research shows traditional carriers like Delta and American have fewer brand advocates than alternative carriers, and most customers feel trapped flying them due to limited options. 3) JetBlue has redefined passenger expectations with a unique experience and has as many advocates as popular brands like Target and Verizon. Virgin Airlines has also made a strong first impression despite limited customer experience.

Why People Talk

This document discusses 8 ways that brands can inspire word-of-mouth conversation: 1) Make new rules, 2) Market a belief, 3) Create a sense of belonging, 4) Enable expression, 5) Create or curate culture, 6) Leverage tension, 7) Use scarcity, 8) Encourage play. It provides examples for each way and discusses when and how brands can implement these strategies to inspire consumers to talk about the brand.

Facebook Sponsored Stories

Facebook is launching "Sponsored Stories" ads that feature users' organic interactions with brands, like check-ins or page likes, in order to leverage the social context and recommendations from friends. This utilizes earned, owned, and paid media together. For brands, it means their message is out of their control but could reach more people. Users may feel their privacy is invaded but could also discover new brands from friends' recommendations. Marketers should test Sponsored Stories carefully and continue engaging fans authentically.

Becoming a Top Brand on Facebook

Rethinking Media Planning and Strategy

Rethinking media strategy and planning discusses the need to change traditional media mixes to account for changes in media consumption and consumer behavior. The document outlines how media has fragmented with new options, and consumers now engage with brands in more personalized ways on their own schedules. It argues that while clients resist change due to uncertainty over new metrics and concerns that tried-and-true approaches will be less effective, focusing on consumer insights can help identify opportunities to engage audiences in meaningful ways across different channels. The key is to understand mindsets, what media means to consumers, and how they use various platforms to develop a strategic, insight-driven plan.

First look facebook places wtt

Facebook is launching a new location-based service called Facebook Places that allows users to check-in at locations and share their location with friends. The service aggregates check-ins onto users' profiles and the Places Page for that location. Places presents opportunities for brands to engage with customers, gain insights from data on user locations and activities, and target ads locally. It also brings challenges around privacy and monitoring locations for negative brand sentiment.

First Look: Facebook Places