A dialogue on Social Business Manifesto - Rosario Sica & Emanuele Scotti
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The document presents the key ideas of a Social Business Manifesto. It discusses how the future enterprise will need to be more fluid, reactive and resilient to changing environments. It defines social business as organizations that systematically engage their entire ecosystems of employees, customers, partners and suppliers. It provides figures on the increasing adoption of social technologies in enterprises and lists benefits like better performance in marketing, operations and innovation. The manifesto aims to develop theses on social business and share them along with opposing antitheses to further the dialogue. It encourages adding new theses to the manifesto.
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A dialogue on Social Business Manifesto - Rosario Sica & Emanuele Scotti
- 1. rn from e new d things, ng old dialogue on Social Business Manifesto A w things Emanuele Scotti | Rosario Sica OpenKnowledge co-founders thesis n°3 - Powered by
- 2. The enterprise of the future will be more fluid, more reactive and more resilient
- 3. Social Business: why • New environment: turbolence, discontinuity, globalization • New competitive drivers: service, speed • New customer: Social Customers • New communication platform
- 4. Social Business: what’s this? • An organization that has put in place the strategies, technologies and processes to systematically engage all the individuals of its ecosystem (employees, customers, partners, suppliers) to maximize the co-created value
- 5. Social Business figures • Adoption of social technologies by enterprises is strongly increasing • Employee want social networking tools • The benefits expected and produced are drawn from the full enterprise eco- system: inside, outside, extended enterprise • The strategic adoption of social technologies is building a new kind of organization: the connected enterprise • Connected enterprises are experiencing better performance in marketing, operation, innovation Source: OpenKnowledge 2012, Cisco 2011, McKinsey 2011, IBM 2011-2012, Deloitte Consulting, BlessingWhite 2011
- 6. Social Business Manifesto • We started to write the theses of Social Business • We’ll share with you along with the antitheses that we experience often in our job • We would like to engage all of you to get to 95 theses
- 7. Add your own thesis to the Manifesto or tweet it with #sbmthesis Powered by
- 8. Theses Antitheses Powered by Theses Antitheses
- 9. Theses Antitheses Powered by #2 Organisations Antithesis #2 are conversations
- 10. Theses Antitheses Powered by #2 Organisations are conversations Charlie Chaplin, Modern times (1936)
- 11. Theses Antitheses Powered by #3 Entropy is born from trying to use Antithesis #3 new tools to do old things, or from using old tools to do new things
- 12. Theses Antitheses Powered by #3 Entropy is born from trying to use new tools to do old things, or from using old tools to do new things
- 13. Theses Antitheses Powered by #4 E-mail has been overtaken by more Antithesis #4 open and emerging exchange platforms. Organizations should abolish their internal use of e-mail
- 14. Theses Antitheses Powered by #4 E-mail has been overtaken by more open and emerging exchange platforms. Organizations should abolish their internal use of e-mail Massimo Troisi, Il postino (1994)
- 15. Theses Antitheses Powered by #6 The road must be the culture of risk: Antithesis #6 new perspectives do not open up without risks
- 16. Theses Antitheses Powered by #6 50 45 The road must be 40 35 the culture of risk: 30 25 Nokia 20 Apple new perspectives do 15 10 not open up 5 0 2007 2008 2009 2010 2011 2012 2013 without risks Un player di un’altra industry raggiunge e supera il market leader Market share of global Smartphone market
- 17. Theses Antitheses Powered by #7 Clients know the products much Antithesis #7 better than the companies that produce them
- 18. Theses Antitheses Powered by #7 Clients know the products much better than the companies that produce them Kriptonite, Bloster
- 19. Theses Antitheses Powered by #8 Those who work expect in some way to be able Antithesis #8 to participate in the organizational project; malaise is generated by the impossibility of this participation
- 20. Theses Antitheses Powered by #8 Those who work expect in some way to be able to participate in the organizational project; malaise is generated by the impossibility of this participation Engagement in Europe by generation Blessing White Inc. 2011
- 21. Theses Antitheses Powered by #30 Clients, like employees, are looking for a contact and a dialogue Antithesis #30 but instead find rubber walls with high- sounding names: call centres, customer care, direct lines
- 22. Theses Antitheses Powered by #30 Clients, like employees, are looking for a contact and a dialogue but instead find rubber walls with high- sounding names: call centres, customer care, Usual customer experience through call center direct lines
- 23. Theses Antitheses Powered by #31 Consultants strengthen the status quo: they try to bring complexity to the Antithesis #31 pre-established order but by doing this they increase entropy as they simply move the disorder to another level
- 24. Theses Antitheses Powered by #31 Audit the auditor!? Consultants strengthen the status quo: they try to bring complexity to the pre-established order but by doing this they increase entropy as they simply move the disorder to another level NDTV, Enron Bankrupt (2001/10)
- 25. Theses Antitheses Powered by #9 In order to see new phenomena we need Antithesis #9 to build new tools of analysis and measurement
- 26. Theses Antitheses Powered by #9 In order to see new phenomena we need to build new tools of analysis and measurement Benigni-Troisi, Non ci resta che piangere (1985)
- 27. Theses Antitheses Powered by #10 Organisations are living organisms. Antithesis #10 Even before generating products they generate and transform knowledge
- 28. Theses Antitheses Powered by #10 Organisations are living organisms. Even before generating products they generate and transform knowledge W. Allen, Everything You Always Wanted to Know About Sex (1972)
- 29. Theses Antitheses Powered by #14 The weak point of Antithesis #14 knowledge management is the management
- 30. Theses Antitheses Powered by #14 The weak point of knowledge management is the management Totò, Totò a colori (1967)
- 31. Theses Antitheses Powered by #15 Collaboration is the challenge for Antithesis #15 modern organizations. We have only just begun to deal with this
- 32. Theses Antitheses Powered by #15 Collaboration is the challenge for modern organizations. We have only just begun to deal with this J. Velasco (2009): Il non-gioco di squadra
- 33. Theses Antitheses Powered by #16 Collaboration does not (only) mean Antithesis #16 coordination, planning, and role management. Collaboration means putting collective intelligence to good use
- 34. Theses Antitheses Powered by #16 Collaboration does not (only) mean coordination, planning, and role management. Collaboration means putting collective intelligence to good use J. Cameron, Titanic (1997)
- 35. Theses Antitheses Powered by #18 Organizations that are Antithesis #18 “overly” structured risk extinction
- 36. Theses Antitheses Powered by #18 Organizations that are “overly” structured risk extinction Source: Burt, R. (2005), Brokerage and Closure: An Introduction to Social Capital, Oxford University Press.
- 37. Theses Antitheses Powered by #23 An economic crisis is Antithesis #23 also a crisis of management models and work organization models
- 38. Theses Antitheses Powered by #23 An economic crisis is also a crisis of management models and work organization Vision Leadership Values models Alberto Sordi, Il Vigile (1960) Strategic planning Balanced Scorecard Structure
- 39. Powered by #1 Chaos is simplicity that we cannot see yet
- 40. We dedicate this speech to a friend who is no longer with us Nicola Silvestri (1959-2012)
- 41. Thanks! Dialogue continues at www.socialbusinessmanifesto.com Twitter: #sbmthesis Add your own thesis to the Manifesto or tweet it with #sbmthesis Powered by