Social media

This document provides an overview of building an effective social media presence for organizations. It discusses why social media is important for attracting customers and promoting loyalty. The key aspects of a successful social media strategy are engaging customers through relevant content, understanding the appropriate channels for your target audience, and measuring engagement rather than just impressions. The goal is to develop brand champions within a trusted network who will promote your messages through sharing and referrals.

African Airlines Association (AFRAA), 2013 - The use of social media in the airline industry has become a rapidly increasing trend. This paper includes case studies from SimpliFlying to help outline the key business objectives for airlines on social media.

KFC launched a successful mobile advertising campaign using augmented reality. When users held their phones over KFC packaging, it would overlay animations and additional information about products. Augmented reality allowed KFC to interact with customers in an innovative new way that took advantage of mobile capabilities. The presentation also discussed trends in mobile advertising, with banner ads declining in effectiveness and opportunities growing for ads integrated into mobile apps, games, and social media newsfeeds tailored to each user. Overall, mobile offers huge potential for targeted advertising but also challenges to engage users on a small screen.

This document discusses how businesses can leverage social media in various ways beyond just branding and marketing. It outlines 8 potential uses of social media: 1. Using social media for public relations by directly communicating with millions of consumers. 2. Leveraging social media for customer support by enabling customer communities to support each other at low cost. 3. Tapping into social media for market research by gaining insights from discussions among tens of millions of consumers. 4. Employing social media for promotions by creating viral campaigns that grow a brand's audience and drive sales. 5. Leveraging social media for new product development by tapping the collective wisdom of online communities.

Social media marketing is the use of social media platforms like Facebook, LinkedIn, and Twitter to market products and services to customers. Companies use social media to engage with customers, gain market insights, generate leads, and increase sales. Effective social media marketing requires setting goals, choosing the right platforms to reach your audience, creating engaging content, measuring your results, and adjusting your strategy based on feedback. While social media provides opportunities to reach many potential customers, marketers must also address challenges like identifying the best platforms, declining engagement rates, advertising costs, and competition from other businesses.

A case study that attempts to understand the Indian Social Media scene. The fastest growing economy after China. India has the largest consumer of mobile phones and internet in the sub-continent. Here is a study that analyses how companies have done organic Social Media Marketing in the diverse indian social structure

Responsible for the creative approach and execution for the project. Project consisted of a 24 page full color advertising plans book for Twitter. I was responsible for designing page templates, overseeing overall design of book, and overall design fluidity. Also responsible for assigning and monitoring other group member's assignments/tasks for the book. Andrey Levkiv helped with the marketing and data management of the entire project. Two other team members helped with this project.

This document provides an overview of Twitter advertising options including Promoted Tweets, Promoted Accounts, targeting, lead generation cards, campaign management and analytics. It explains the basics of each advertising feature, how to set up campaigns, optimize content and track performance. Key points covered include how Promoted Tweets are prioritized and seen by users, how to build an email list with Promoted Tweets, and tips for improving engagement with Promoted content.

This document outlines a social media marketing plan project for a fictional fishing apparel company called Dabbing Gear. It provides instructions for completing different parts of the project, including inventing the company, analyzing competitors, and creating content plans for blog posts, Twitter, and Facebook. For the competitor analysis part, three competitors - Columbia, Huk Performance Fishing, and Shark Zen - are evaluated on their social media presence and strategies. Sample blog content and Twitter posts are also provided as examples. The overall goal is to demonstrate an understanding of effective social media marketing strategies for a business.

This document summarizes key findings from a survey about social advertising conducted by Pivot. Some of the main points include: - Brands are increasingly using social media platforms like Facebook, Twitter, and YouTube for advertising as consumer attention shifts online. - Social advertising allows brands to target consumers based on interests and social connections to build engagement over time. - Most survey respondents felt social advertising was valuable and planned to experiment with or increase their use of social advertising. - Facebook was seen as offering the best social advertising products currently, while interest in advertising on platforms like LinkedIn and Foursquare is growing.

Marketers today face the biggest challenge when trying to generate earned media, simply because this is the medium you can’t pay for or control.

The document summarizes the student's experience using various social media platforms for a class project. It includes: 1) A blog/vlog assignment where the student posted 9 posts over 2 weeks and received most views on unique coin karaoke content. They plan to continue blogging. 2) Learning that Facebook is effective for marketing and planning to use it for viral marketing. The student follows 32 friends and 2 music groups. 3) Learning Twitter allows customization but is a weak marketing tool. The student follows 24 accounts in music and entertainment. 4) Discovering LinkedIn and planning to use it to connect their brand to related brands by joining groups like music industry. The biggest