Location via proxy:   [ UP ]  
[Report a bug]   [Manage cookies]                
SlideShare a Scribd company logo

Social media for business ppt

•Download as PPT, PDF•
•
Tom Walter
Tom Walter

The document discusses Generation C and their characteristics and behaviors on social media. Generation C enjoys creating and sharing content, forming active online communities, and engaging in cultural discussions on social media. They desire control over their own lives and careers in creative industries with flexible structures. The document provides tips for brands to engage Generation C, such as fostering their creativity, treating real and virtual worlds seamlessly, and focusing on sparking cultural conversations rather than one-way messaging.

Related slideshows

Unleashing The Tribe: small passionate communities
Unleashing The Tribe: small passionate communitiesUnleashing The Tribe: small passionate communities
Unleashing The Tribe: small passionate communities
 
The Conversation - An Introduction to Social Media
The Conversation - An Introduction to Social MediaThe Conversation - An Introduction to Social Media
The Conversation - An Introduction to Social Media
 
Social Media For Business Part 1 Social Media Basics
Social Media For Business Part 1 Social Media BasicsSocial Media For Business Part 1 Social Media Basics
Social Media For Business Part 1 Social Media Basics
 
1 of 72
Social Media for Business Tutor - Tom Walter Twitter – tomwalter [email_address] www.flickr.com/tomwalter
Please write down the following: Your name A little bit about yourself, your work/ business What are your interests/ passions in life? What’s something most people don’t know about you?
 
Tag clouds are a great way to display search terms
 
 
It’s worth trying to make sense of the principles behind social media before diving in! Making the decision to enter and navigate through an often complex and confusing world can be quite confronting for a digital immigrant What’s a digital immigrant?
Mark Prensky coined the term in his work Digital Natives, Digital Immigrants in 2001 Natives - born when digital technologies were already prevalent, speak the ‘digital language’ Immigrants - born before the existence of digital technology and adopted it to some extent later Where do you think you are?
In the same way there are rules and norms in the regular world, a similar set of rules applies to all on line communities
 
 
 
‘tune in’ to what is going on around you by listening to some conversations first! Look at what people are posting in that space Most online communities have their own rules and are self-regulating. It’s worth abiding by them or you may not get the level of engagement you seek. Play nice – insults and bullying aren’t tolerated in the ‘real world’ and are not in these spaces either
What stories do you have to tell? People are generally more interested in the experience you offer, more than the product you sell. The product is the flow-down result Social media allows you to create a high-value proposition, often at low cost. Try to make it fun - if it’s not fun, it’s probably not worth doing…
 
A unique, humorous and well-told story and it’s relevance to social media TED talk by Rory Sutherland
 
 
 
 
 
 
 
 
Digital Natives and Generation C
 
"The only thing constant in the world is change.
That's why today I take life as it comes.” India Arie In the social media realm, it’s important to embrace change because nothing stays the same for long!
Dan Pankraz, a youth planning specialist for a digital marketing agency in Sydney, Australia, has created a great presentation, posted on Slideshare Let’s have a look-see…
Generation C By Dan Pankraz
C for…..?
Content Creators Connected Co-creation Customise Community Curious Control ‘C’
“ The spread of digital technology has exploded the number of video moviemakers, bloggers & bedroom musicians. Suddenly we're all poets & publishers. Are we witnessing a creative renaissance?” Idealog
5 THINGS TO KNOW ABOUT GEN C They love creating and ‘mashing’ content They are not passive, they form ‘active communities’ They thrive on social media sites where they can get involved in ideas and cultural conversations They’re in control of their own lives and are happy with complexity Gen C aspire to work in more creative industries with less rigid social structures
MYTH: Gen C is exclusively teenagers
… is the age Gen C most wish to be
 
THEY’RE DIGITAL STORYTELLERS, CONSTANTLY CAPTURING AND SHARING THEIR LIVES 96% of wired Aussies under 21 have joined a social networking site Source: Universal McCann Global study on social media trends April 2008
WHO LOVE THEIR ‘15 SECONDS OF FAME’
And crave constant stimulation… … there is NO OFF SWITCH
THEY’RE WORLD IS BASED ON CONTINUOUS PARTIAL ATTENTION
iTunes MP3 MMORPGs Avatars iMovie CGI YouTube iPod DV cam Blogs PSP Xbox Apps Wii AV remixes USB MySpace Chat rooms IM Camera phones Twitter Facebook Mash-ups Skype Sidekick / Hiptop UGC Nokia Online profiles iPhone Flickr L8R ;-) File sharing WiFi Wiki HD Widgets Torrent VOIP WITH HUNDREDS OF DIGITAL ACRONYMS TO KEEP THEM OCCUPIED Facebook
 
THEY’RE CREATIVITY HAS EXTENDED TO AN EXPLOSION IN BODY ART
AND A RESPECT FOR BRANDS WHO CREATE CULTURE, NOT MIMIC IT. Cuprocking.com Andy Uprock bringing his graffiti revolution to the world..thanks to Aussie brand Mooks
THEY HAVE A PASSION FOR LEARNING NEW SKILLS Comical instructional footage on how to improve your photoshop skills WHILE NOT TAKING THEMSELVES TOO SERIOUSLY
AND FLOCK TO BRANDS WHO ALLOW THEM TO TAKE OWNERSHIP OF IDEAS
LIKE VOTING ON HOW AN AD CAMPAIGN ENDS Flickr Sightings Source:runcactuskidrun.com
EVERYTHING HAS TO BE CUSTOMISABLE
AS THEY TREAT CONTENT AS COLLABORATIVE AND RECOMBINANT The ‘Control C Generation ’
LIKE SPOOFING THEIR FAVOURITE CHARACTERS ON YOUTUBE
Movies are now being created based off gaming platforms GAMING NOW DWARFS HOLLYWOOD
Gen C see real and imaginary worlds as one….their personas can be fluid and malleable through these different worlds
GEN C LOVE PLAYING WITH ‘AVATAR’ CREATION TOOLS THEY CAN PASS ON
BRANDS WHO INTRIGUE THEM WITH BRANDED CONTENT WIN
OR WHO SIMPLY MAKE THEIR LIFE BETTER FIAT ECODRIVE HELPS GEN C BECOME MORE FUEL EFFICIENT DRIVERS
THEY’RE INSPIRED BY BRANDS INVITING THEM TO BE PART OF BIGGER WORLD ISSUES VIRGLE..THE 1 ST PERMANENT HUMAN COLONY ON MARS
GEN C LOVE MYSTERIOUS CHARACTERS… NOT THE CLEAN CUT Experimental Torah Bright Restless Imaginative Mysterious Challenging
Bam Marguerra is THE cult Gen C hero…. He’s dark, constantly rebelling and doesn’t take himself too seriously
THE GEN C LOOK IN 2008/09 Casual cool Fluid Unisex Understated Anti-colour Industrie
Terminator 4 Tip: HYPER REAL AND SCI FI MOVIES WILL CAPTIVATE GEN C IN 2009 Transformers 2 Watchmen Wolverine
10 THINGS TO TAKEAWAY Focus on sparking conversations in culture, not on one way messages Foster their creativity and allow for participation/co-creation in all your ideas Treat Gen C as ‘active communities’ who can spread your message NOT target audiences you’re aiming to hit Make sure your brand is always in BETA mode..never fixed or static Plan for content you don’t create, building flexibility into your marketing programs Create useful stuff like widgets and applications that’s relevant to their lives. Treat real and virtual worlds as one..ensuring ideas live seamlessly across all platforms Don’t treat your brand too seriously…stick to a core idea, but allow for lots of different manifestations to keep Gen C interested Don’t be scared of complex ideas which ‘build’ across different media platforms….don’t just plaster one message everywhere Think about how your brand can make a meaningful contribution to gaming culture
THANKYOU [email_address]
a love of content creation and 'mashing’ the tendency to form active communities rather than remain passive a gravitation toward social media sites where they can participate in discussions about different ideas and get involved in cultural conversations a desire to be in control of their own lives, and a contentedness with complexity a desire to work in more creative industries and be less restricted by rigid social structures.
http://www.ted.com/talks/larry_lessig_says_the_law_is_strangling_creativity.html
 
 
 
 
 
 
 
Decide what sort of participant you are before launching your social media strategy – are one of the 90%, the 9% or the 1%? Spend a decent chunk of time listening and ‘tuning in’ at the outset Concentrate on what you’re best at from the beginning, you’ll stay motivated that way Find your niche and do it well Collaboration and community are key

More Related Content

Social media for business ppt

  • 1. Social Media for Business Tutor - Tom Walter Twitter – tomwalter [email_address] www.flickr.com/tomwalter
  • 2. Please write down the following: Your name A little bit about yourself, your work/ business What are your interests/ passions in life? What’s something most people don’t know about you?
  • 3.  
  • 4. Tag clouds are a great way to display search terms
  • 5.  
  • 6.  
  • 7. It’s worth trying to make sense of the principles behind social media before diving in! Making the decision to enter and navigate through an often complex and confusing world can be quite confronting for a digital immigrant What’s a digital immigrant?
  • 8. Mark Prensky coined the term in his work Digital Natives, Digital Immigrants in 2001 Natives - born when digital technologies were already prevalent, speak the ‘digital language’ Immigrants - born before the existence of digital technology and adopted it to some extent later Where do you think you are?
  • 9. In the same way there are rules and norms in the regular world, a similar set of rules applies to all on line communities
  • 10.  
  • 11.  
  • 12.  
  • 13. ‘tune in’ to what is going on around you by listening to some conversations first! Look at what people are posting in that space Most online communities have their own rules and are self-regulating. It’s worth abiding by them or you may not get the level of engagement you seek. Play nice – insults and bullying aren’t tolerated in the ‘real world’ and are not in these spaces either
  • 14. What stories do you have to tell? People are generally more interested in the experience you offer, more than the product you sell. The product is the flow-down result Social media allows you to create a high-value proposition, often at low cost. Try to make it fun - if it’s not fun, it’s probably not worth doing…
  • 15.  
  • 16. A unique, humorous and well-told story and it’s relevance to social media TED talk by Rory Sutherland
  • 17.  
  • 18.  
  • 19.  
  • 20.  
  • 21.  
  • 22.  
  • 23.  
  • 24.  
  • 25. Digital Natives and Generation C
  • 26.  
  • 27. "The only thing constant in the world is change.
That's why today I take life as it comes.” India Arie In the social media realm, it’s important to embrace change because nothing stays the same for long!
  • 28. Dan Pankraz, a youth planning specialist for a digital marketing agency in Sydney, Australia, has created a great presentation, posted on Slideshare Let’s have a look-see…
  • 29. Generation C By Dan Pankraz
  • 31. Content Creators Connected Co-creation Customise Community Curious Control ‘C’
  • 32. “ The spread of digital technology has exploded the number of video moviemakers, bloggers & bedroom musicians. Suddenly we're all poets & publishers. Are we witnessing a creative renaissance?” Idealog
  • 33. 5 THINGS TO KNOW ABOUT GEN C They love creating and ‘mashing’ content They are not passive, they form ‘active communities’ They thrive on social media sites where they can get involved in ideas and cultural conversations They’re in control of their own lives and are happy with complexity Gen C aspire to work in more creative industries with less rigid social structures
  • 34. MYTH: Gen C is exclusively teenagers
  • 35. … is the age Gen C most wish to be
  • 36.  
  • 37. THEY’RE DIGITAL STORYTELLERS, CONSTANTLY CAPTURING AND SHARING THEIR LIVES 96% of wired Aussies under 21 have joined a social networking site Source: Universal McCann Global study on social media trends April 2008
  • 38. WHO LOVE THEIR ‘15 SECONDS OF FAME’
  • 39. And crave constant stimulation… … there is NO OFF SWITCH
  • 40. THEY’RE WORLD IS BASED ON CONTINUOUS PARTIAL ATTENTION
  • 41. iTunes MP3 MMORPGs Avatars iMovie CGI YouTube iPod DV cam Blogs PSP Xbox Apps Wii AV remixes USB MySpace Chat rooms IM Camera phones Twitter Facebook Mash-ups Skype Sidekick / Hiptop UGC Nokia Online profiles iPhone Flickr L8R ;-) File sharing WiFi Wiki HD Widgets Torrent VOIP WITH HUNDREDS OF DIGITAL ACRONYMS TO KEEP THEM OCCUPIED Facebook
  • 42.  
  • 43. THEY’RE CREATIVITY HAS EXTENDED TO AN EXPLOSION IN BODY ART
  • 44. AND A RESPECT FOR BRANDS WHO CREATE CULTURE, NOT MIMIC IT. Cuprocking.com Andy Uprock bringing his graffiti revolution to the world..thanks to Aussie brand Mooks
  • 45. THEY HAVE A PASSION FOR LEARNING NEW SKILLS Comical instructional footage on how to improve your photoshop skills WHILE NOT TAKING THEMSELVES TOO SERIOUSLY
  • 46. AND FLOCK TO BRANDS WHO ALLOW THEM TO TAKE OWNERSHIP OF IDEAS
  • 47. LIKE VOTING ON HOW AN AD CAMPAIGN ENDS Flickr Sightings Source:runcactuskidrun.com
  • 48. EVERYTHING HAS TO BE CUSTOMISABLE
  • 49. AS THEY TREAT CONTENT AS COLLABORATIVE AND RECOMBINANT The ‘Control C Generation ’
  • 50. LIKE SPOOFING THEIR FAVOURITE CHARACTERS ON YOUTUBE
  • 51. Movies are now being created based off gaming platforms GAMING NOW DWARFS HOLLYWOOD
  • 52. Gen C see real and imaginary worlds as one….their personas can be fluid and malleable through these different worlds
  • 53. GEN C LOVE PLAYING WITH ‘AVATAR’ CREATION TOOLS THEY CAN PASS ON
  • 54. BRANDS WHO INTRIGUE THEM WITH BRANDED CONTENT WIN
  • 55. OR WHO SIMPLY MAKE THEIR LIFE BETTER FIAT ECODRIVE HELPS GEN C BECOME MORE FUEL EFFICIENT DRIVERS
  • 56. THEY’RE INSPIRED BY BRANDS INVITING THEM TO BE PART OF BIGGER WORLD ISSUES VIRGLE..THE 1 ST PERMANENT HUMAN COLONY ON MARS
  • 57. GEN C LOVE MYSTERIOUS CHARACTERS… NOT THE CLEAN CUT Experimental Torah Bright Restless Imaginative Mysterious Challenging
  • 58. Bam Marguerra is THE cult Gen C hero…. He’s dark, constantly rebelling and doesn’t take himself too seriously
  • 59. THE GEN C LOOK IN 2008/09 Casual cool Fluid Unisex Understated Anti-colour Industrie
  • 60. Terminator 4 Tip: HYPER REAL AND SCI FI MOVIES WILL CAPTIVATE GEN C IN 2009 Transformers 2 Watchmen Wolverine
  • 61. 10 THINGS TO TAKEAWAY Focus on sparking conversations in culture, not on one way messages Foster their creativity and allow for participation/co-creation in all your ideas Treat Gen C as ‘active communities’ who can spread your message NOT target audiences you’re aiming to hit Make sure your brand is always in BETA mode..never fixed or static Plan for content you don’t create, building flexibility into your marketing programs Create useful stuff like widgets and applications that’s relevant to their lives. Treat real and virtual worlds as one..ensuring ideas live seamlessly across all platforms Don’t treat your brand too seriously…stick to a core idea, but allow for lots of different manifestations to keep Gen C interested Don’t be scared of complex ideas which ‘build’ across different media platforms….don’t just plaster one message everywhere Think about how your brand can make a meaningful contribution to gaming culture
  • 63. a love of content creation and 'mashing’ the tendency to form active communities rather than remain passive a gravitation toward social media sites where they can participate in discussions about different ideas and get involved in cultural conversations a desire to be in control of their own lives, and a contentedness with complexity a desire to work in more creative industries and be less restricted by rigid social structures.
  • 65.  
  • 66.  
  • 67.  
  • 68.  
  • 69.  
  • 70.  
  • 71.  
  • 72. Decide what sort of participant you are before launching your social media strategy – are one of the 90%, the 9% or the 1%? Spend a decent chunk of time listening and ‘tuning in’ at the outset Concentrate on what you’re best at from the beginning, you’ll stay motivated that way Find your niche and do it well Collaboration and community are key

Editor's Notes

  1. Pass it to someone you don’t know in the group Read out their profile – I want to tell you about Do you feel like you know each other a bit better?
  2. continuously updated and dynamic ever changing and evolving
  3. What do you think some of these are? Listening Respect Sharing of information and ideas
  4. What ‘C’ stands for has been widely debated: it encompasses connectivity, creativity, communities, channels, content & much more In total it defines an audience whose interests & behaviour are expressed across the technologically progressive backdrop of MySpace, Flickr, Nokia, gaming & much more We’re going to explore this world & discover how 5 can fit within it
  5. What ‘C’ stands for has been widely debated: it encompasses connectivity, creativity, communities, channels, content & much more In total it defines an audience whose interests & behaviour are expressed across the technologically progressive backdrop of MySpace, Flickr, Nokia, gaming & much more We’re going to explore this world & discover how 5 can fit within it
  6. Forget what your parents told you…your school days are no longer the best years of your life. 24 is the age most AU/NZ wanted to be and in the In the US people wanted to be 23yrs old Globally it’s 25yrs old. In Europe the average age was higher at 27yrs old
  7. Oasis: the forbidden love between Cactus Kid and his girl.