Here are some examples of social media sites and how organizations commonly use them to meet different goals:
1. Facebook - Marketing, fundraising, communications. Share updates, photos, videos. Engage supporters.
2. Twitter - Marketing, campaigning, communications. Share short updates, engage with influencers, start conversations.
3. YouTube - Marketing, communications. Share videos to explain your cause, inspire supporters. Can go viral.
4. Blog - Marketing, fundraising, communications. Share long form stories, updates, insights. Build authority.
5. LinkedIn - Marketing, communications. Engage professional networks, find volunteers, experts can follow your organization.
6. Dropbox/Google Drive - Productivity, collaboration
Slides used in the Purple Zebra #item3 Social Media for Organisations workshops in Northampton on 11th October and Worksop on 18th October delivered by Paul Webster.
This document summarizes a social media workshop presentation. The presentation covers:
- An introduction and overview of what will be covered in the workshop
- A discussion of what social media is and why it is relevant for community groups
- Statistics on internet and social media usage in the UK
- The benefits social media can provide for organizations, such as increasing communication speed, reach, and engagement
- Tips for developing a social media plan, including understanding objectives, audience, and strategy
The document provides an overview of social media and its benefits for nonprofits. It discusses popular social media platforms like Facebook, Twitter, YouTube, and Pinterest and how nonprofits can use them for fundraising, communications, and engagement. It emphasizes the importance of having a social media policy and references online resources for creating one. The document concludes by noting that social media requires a strategic, ongoing approach rather than being treated as a one-time effort.
Social Media: Fueling Modern Movements in the Digital AgeSam Stern
This presentation given at the the Grade Level Reading (http://www.gradelevelreading.net) conference in Denver Colorado, July 1st 2012.
Session description:
When it comes to championing and gaining support for modern causes and movements, integrating strategic social media is no longer an option. Integrating digital strategies effectively into an overall communications plan can amplify support and empower advocates. This session provides tools and techniques drawn from successful, real life movements.
Understanding and capitalizing on the social media revolutionMamoun Matar
Social media can help organizations communicate more quickly, reach wider audiences, deepen engagement through online communities, generate conversations to drive change, and bring together groups working towards similar goals. To benefit, organizations need a plan that establishes goals, identifies target audiences, and determines the right social media tools and message. Social media works best when organizations engage in conversations, monitor impacts, and adjust their approach over time.
Presented to Milwaukee WBON on September. 9, 2011. This Powerpoint show explains the strengths of the boomer generation and attempts to explain why boomer business leaders lag behind later generations in adopting social media networking. It describes how boomers can change their approach in order to begin advancing their business identities using social media.
The document discusses social media and provides an overview of Twitter and Facebook. It defines social media as online conversations and interactions between people. Twitter is described as a microblogging service that allows users to send and read short messages called tweets. Statistics are provided on the growth of Twitter usage. Facebook is summarized as a social network that allows users to create profiles, connect with friends, and join interest groups.
Getting Your Board on Board – Feeling anxious about telling your Board you need a Twitter strategy? Is your Board skeptical of the value and return on investment social media can provide? Or, do they have unrealistic expectations that you’re going to sign up on Facebook today and raise $1 million tomorrow? Either way, get the information you need to manage your Board’s expectations around social media. Find out the best ways to present the value and tangible benefits of social media to get your Board on-side.
Social Media Planning – Now that you’ve got your staff and board excited about social media, what’s next? Like most plans, it starts with a strategy, one that's based on a desire to build relationships. What does a social media plan look like? What are the key elements? Where should you dedicate your time and how can you make most of your efforts? This session will present strategies and tactics you can employ, and will touch on how it all ties into the communications plan you’ve already got.
Getting Your Board on Board – Feeling anxious about telling your Board you need a Twitter strategy? Is your Board skeptical of the value and return on investment social media can provide? Or, do they have unrealistic expectations that you’re going to sign up on Facebook today and raise $1 million tomorrow? Either way, get the information you need to manage your Board’s expectations around social media. Find out the best ways to present the value and tangible benefits of social media to get your Board on-side.
Social Media Planning – Now that you’ve got your staff and board excited about social media, what’s next? Like most plans, it starts with a strategy, one that’s based on a desire to build relationships. What does a social media plan look like? What are the key elements? Where should you dedicate your time and how can you make most of your efforts? This session will present strategies and tactics you can employ, and will touch on how it all ties into the communications plan you’ve already got.
This document provides an overview of several popular social media platforms, including their key features and statistics. It discusses Twitter, noting that it allows users to post short messages called tweets. It outlines Facebook's core features of user profiles and connections between friends. Usage statistics for Facebook in Hungary are presented. Foursquare is described as a location-based social app where users check-in at venues. YouTube is summarized as a video sharing site where users can upload, view and share videos. FarmVille is characterized as a social farming game on Facebook. Wikipedia is defined as a free, collaborative online encyclopedia. Flickr is noted as an image and video hosting site. In closing, the document states there are many other social media services beyond
Create your electronic footprint - Presentation given during IBM Super Women Group Yearly meeting. (over 500 IBM women attendees) Raleigh, NC - June 2009
How Government Agencies Can (and Have) Use Social Media to Get the Public to ...2pinz
Read this presentation to learn:
- Role of government agencies and social media
- Short-term ways to benefit from social media
- Long-term way to get the public to TAKE ACTION
- Real-world examples of what did and didn’t work
- Key to success with social media
Voluntary Action LeicesterShire - Social Media BasicsLasa UK
Social Media workshop delivered at Voluntary Action Leicestershire on 27th January 2015 to local groups and organisations. Covers the basics of social media use.
Media convergence is bringing different media together onto a single device. It occurs when old and new media collide, such as televisions and smartphones merging so one can watch any TV show on their phone. This allows users to access any form of media, like movies, music, books, and more from one device. However, media convergence also means companies can collect large amounts of personal data from users' activities online and across different platforms. This has implications for users' privacy and results in the commodification of personal data, where users' digital profiles are shaped and targeted ads are shown based on their information. While media convergence offers conveniences, it also raises concerns about how personal data is used by companies in networked societies.
Social media uses web-based technologies to facilitate interactive dialogue and the co-creation of value through social interaction. It allows for inexpensive and accessible publication of information by private individuals. In contrast to traditional media, social media is decentralized, less hierarchical, and allows for instantaneous publication and response.
Different social media platforms emphasize different combinations of functional building blocks like identity, conversations, sharing, relationships and groups. For example, LinkedIn focuses on identity, reputation and relationships while YouTube's primary functions are sharing, conversations, groups and reputation.
Facebook has become hugely influential due to its massive user base of over 900 million people. It dominates other social networks and accounts for a significant amount of time spent online by users.
Opportunities, Challenges and Power of Media InformationHazel Lorenzo
This document discusses the opportunities, challenges, and power of media and information. It provides examples of opportunities like job hiring and informing the masses, as well as challenges like fake news and unreliable sources. The power of media is its ability to influence and distribute information. The document also discusses economic, educational, social, political, and cyberbullying impacts of media and information.
7 Keys to Social media success April 2014Steve Lowisz
This document provides tips for social media success, including understanding your target audience and their demographics, listening to your audience to create useful content, joining online conversations, establishing thought leadership by creating helpful content and engaging in dialogue, knowing your limits to avoid overreach, and leveraging both online and offline communication channels. The key is to focus on creating and sharing useful, helpful content while actively engaging with your audience.
The document discusses observing the moon and its phases. It prompts students to go outside and observe the moon, recording what they see in their science journal. Students are asked to consider what the moon is and why it is there based on their observation. The document also provides information about the moon's changing shape during its lunar cycle and how long it takes to revolve around Earth. Students are given homework to make nightly observations to discover the lunar changes in shape.
The document discusses the properties and states of water. It defines key terms like evaporation, boiling, condensation, and freezing. It describes how water exists in three states - liquid, solid, and gas. It explains the water cycle and how water acts as a solvent. It also distinguishes between soft water and hard water, with soft water containing few minerals and hard water having a high mineral content.
This document summarizes upcoming CSS features like Box Alignment Level 3, CSS Grid Layout, CSS Shapes, CSS Feature Queries, and CSS Custom Properties. It explains what each feature does at a high level and provides example code snippets. The document also encourages developers to get involved by filing issues on browser bug trackers, requesting new features, and creating blog posts/demos to help drive adoption of these new CSS specifications.
My books- Hacking Digital Learning Strategies http://hackingdls.com & Learning to Go https://gum.co/learn2go
Resources at http://shellyterrell.com/classmanagement
The reality for companies that are trying to figure out their blogging or content strategy is that there's a lot of content to write beyond just the "buy now" page.
Slides used in the ITEM3 / Purple Zebra Social Media Workshops for voluntary sector organisations on September 7th (Voluntary Action Leicestershire) and 13th (Community Action Derby). Presented by Paul Webster
Slides from the Social Media for Organisations 1 day workshop.
This was delivered on 20th July 2012 to local infrastructure and support provider organisations at Nottingham CVS.
It is an overview of social media and an introduction to a wide range of social media too
Social media as communication tool draftMamoun Matar
The document provides guidance on using social media for organizations. It discusses how social media allows for conversations and storytelling online. It then outlines the following steps:
1) Do networking and learn about social media and why it's important.
2) Examine current communication methods and make a plan for good social media use. Consider the best ways to communicate.
3) See how other organizations benefit from social media and try out social media websites. The goal is to have fun while learning.
The document discusses using social media for communication. It begins by noting that some see social media as just technology while others see it as a way to tell stories and have conversations. The rest of the document provides an overview of social media, its growing popularity and usage, and tips for non-profits on developing a social media strategy and using social media effectively for communication and engagement.
An overview presentation about using social media and social networking for social causes that I gave for the Dallas Social Venture Partners on Feb. 5, 2010.
This document discusses using social media to help achieve organizational goals for marketing, fundraising, and productivity. It provides examples of how different social media tools like Facebook, Twitter, and blogs can be used for each purpose. It also addresses concerns about using social media and emphasizes that the tools should support communication goals rather than replace in-person engagement.
This was the second lunch presentation of DSVP's Social Innovation Series. The presentation "Social Media for a Cause" was given by Kim Young, the forest and the trees.
This document provides guidance on developing a social media strategy for voluntary and community organizations. It discusses determining objectives and target audiences, choosing appropriate social media tools, and implementing a plan. The document emphasizes establishing goals before selecting tools, focusing on key audiences, and using social media to enhance but not replace other communication methods. Examples are provided of how organizations have used social media for marketing, fundraising, productivity and communication. Attendees are encouraged to consider their goals and try out social media tools and websites.
Slides from the Social Media Workshop delivered on behalf of Thornbury Volunteer Centre for community groups in South Gloucestershire on 12th September 2013.
This document provides an overview of using social media for fundraising. It discusses the importance of having an online presence and social media strategy, and how to use various social media platforms like websites, Facebook, Twitter, YouTube and crowdfunding sites to engage supporters, tell your organization's story, and raise funds. Examples are given of successful social media fundraising campaigns that generated donations and awareness. Mobile fundraising strategies and tools are also covered.
The document discusses how social media and online communities can accelerate social impact. It defines key Web 2.0 and social media concepts, provides statistics on social media usage, and outlines Ashoka's social media strategy and objectives which include participating in online conversations, sharing inspiring stories, building community, and assisting Fellows with social media. Success is measured through various metrics like attention, participation, authority and influence.
This document outlines an agenda for a training session on communicating with members and potential members using social media. It includes an introduction, an overview of what social media is and popular tools, a discussion on whether affiliates are ready to use social media, and a hands-on section on various social media tools. The agenda concludes with a social media project where participants work in groups to design a campaign for an affiliate initiative and receive feedback. Key topics covered include defining social media and its characteristics, the current social media landscape, how different demographics use various tools, best practices for branding, campaigns and building online communities, and examples of successful association use of social media.
More presentations from the NCVO Annual conference: http://www.ncvo-vol.org.uk/networking-discussions/blogs/20591
Social media is much more than an opportunity for you to share your messages and reach new audiences. It is a gold mine of experts and peers you can learn from in real time. This session will explore how social media channels bring new opportunities for learning and collaboration to your desktop or smart phone. You will hear how to use social media for your own professional development as well as find new ways to work together and share information more effectively.
This document summarizes key points from a presentation on marketing in the new millennium. It discusses how social media has become the dominant online activity and outlines best practices for social media marketing, including creating engaging content, participating in online communities, experimenting with different platforms, and integrating social media into an overall marketing strategy. It also emphasizes that marketing should involve everyone in an organization and stresses the importance of understanding target audiences and developing a comprehensive communications plan.
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/07/intels-approach-to-operationalizing-ai-in-the-manufacturing-sector-a-presentation-from-intel/
Tara Thimmanaik, AI Systems and Solutions Architect at Intel, presents the “Intel’s Approach to Operationalizing AI in the Manufacturing Sector,” tutorial at the May 2024 Embedded Vision Summit.
AI at the edge is powering a revolution in industrial IoT, from real-time processing and analytics that drive greater efficiency and learning to predictive maintenance. Intel is focused on developing tools and assets to help domain experts operationalize AI-based solutions in their fields of expertise.
In this talk, Thimmanaik explains how Intel’s software platforms simplify labor-intensive data upload, labeling, training, model optimization and retraining tasks. She shows how domain experts can quickly build vision models for a wide range of processes—detecting defective parts on a production line, reducing downtime on the factory floor, automating inventory management and other digitization and automation projects. And she introduces Intel-provided edge computing assets that empower faster localized insights and decisions, improving labor productivity through easy-to-use AI tools that democratize AI.
MYIR Product Brochure - A Global Provider of Embedded SOMs & SolutionsLinda Zhang
This brochure gives introduction of MYIR Electronics company and MYIR's products and services.
MYIR Electronics Limited (MYIR for short), established in 2011, is a global provider of embedded System-On-Modules (SOMs) and
comprehensive solutions based on various architectures such as ARM, FPGA, RISC-V, and AI. We cater to customers' needs for large-scale production, offering customized design, industry-specific application solutions, and one-stop OEM services.
MYIR, recognized as a national high-tech enterprise, is also listed among the "Specialized
and Special new" Enterprises in Shenzhen, China. Our core belief is that "Our success stems from our customers' success" and embraces the philosophy
of "Make Your Idea Real, then My Idea Realizing!"
Are you interested in dipping your toes in the cloud native observability waters, but as an engineer you are not sure where to get started with tracing problems through your microservices and application landscapes on Kubernetes? Then this is the session for you, where we take you on your first steps in an active open-source project that offers a buffet of languages, challenges, and opportunities for getting started with telemetry data.
The project is called openTelemetry, but before diving into the specifics, we’ll start with de-mystifying key concepts and terms such as observability, telemetry, instrumentation, cardinality, percentile to lay a foundation. After understanding the nuts and bolts of observability and distributed traces, we’ll explore the openTelemetry community; its Special Interest Groups (SIGs), repositories, and how to become not only an end-user, but possibly a contributor.We will wrap up with an overview of the components in this project, such as the Collector, the OpenTelemetry protocol (OTLP), its APIs, and its SDKs.
Attendees will leave with an understanding of key observability concepts, become grounded in distributed tracing terminology, be aware of the components of openTelemetry, and know how to take their first steps to an open-source contribution!
Key Takeaways: Open source, vendor neutral instrumentation is an exciting new reality as the industry standardizes on openTelemetry for observability. OpenTelemetry is on a mission to enable effective observability by making high-quality, portable telemetry ubiquitous. The world of observability and monitoring today has a steep learning curve and in order to achieve ubiquity, the project would benefit from growing our contributor community.
UiPath Community Day Kraków: Devs4Devs ConferenceUiPathCommunity
We are honored to launch and host this event for our UiPath Polish Community, with the help of our partners - Proservartner!
We certainly hope we have managed to spike your interest in the subjects to be presented and the incredible networking opportunities at hand, too!
Check out our proposed agenda below 👇👇
08:30 ☕ Welcome coffee (30')
09:00 Opening note/ Intro to UiPath Community (10')
Cristina Vidu, Global Manager, Marketing Community @UiPath
Dawid Kot, Digital Transformation Lead @Proservartner
09:10 Cloud migration - Proservartner & DOVISTA case study (30')
Marcin Drozdowski, Automation CoE Manager @DOVISTA
Pawel Kamiński, RPA developer @DOVISTA
Mikolaj Zielinski, UiPath MVP, Senior Solutions Engineer @Proservartner
09:40 From bottlenecks to breakthroughs: Citizen Development in action (25')
Pawel Poplawski, Director, Improvement and Automation @McCormick & Company
Michał Cieślak, Senior Manager, Automation Programs @McCormick & Company
10:05 Next-level bots: API integration in UiPath Studio (30')
Mikolaj Zielinski, UiPath MVP, Senior Solutions Engineer @Proservartner
10:35 ☕ Coffee Break (15')
10:50 Document Understanding with my RPA Companion (45')
Ewa Gruszka, Enterprise Sales Specialist, AI & ML @UiPath
11:35 Power up your Robots: GenAI and GPT in REFramework (45')
Krzysztof Karaszewski, Global RPA Product Manager
12:20 🍕 Lunch Break (1hr)
13:20 From Concept to Quality: UiPath Test Suite for AI-powered Knowledge Bots (30')
Kamil Miśko, UiPath MVP, Senior RPA Developer @Zurich Insurance
13:50 Communications Mining - focus on AI capabilities (30')
Thomasz Wierzbicki, Business Analyst @Office Samurai
14:20 Polish MVP panel: Insights on MVP award achievements and career profiling
GDG Cloud Southlake #34: Neatsun Ziv: Automating AppsecJames Anderson
The lecture titled "Automating AppSec" delves into the critical challenges associated with manual application security (AppSec) processes and outlines strategic approaches for incorporating automation to enhance efficiency, accuracy, and scalability. The lecture is structured to highlight the inherent difficulties in traditional AppSec practices, emphasizing the labor-intensive triage of issues, the complexity of identifying responsible owners for security flaws, and the challenges of implementing security checks within CI/CD pipelines. Furthermore, it provides actionable insights on automating these processes to not only mitigate these pains but also to enable a more proactive and scalable security posture within development cycles.
The Pains of Manual AppSec:
This section will explore the time-consuming and error-prone nature of manually triaging security issues, including the difficulty of prioritizing vulnerabilities based on their actual risk to the organization. It will also discuss the challenges in determining ownership for remediation tasks, a process often complicated by cross-functional teams and microservices architectures. Additionally, the inefficiencies of manual checks within CI/CD gates will be examined, highlighting how they can delay deployments and introduce security risks.
Automating CI/CD Gates:
Here, the focus shifts to the automation of security within the CI/CD pipelines. The lecture will cover methods to seamlessly integrate security tools that automatically scan for vulnerabilities as part of the build process, thereby ensuring that security is a core component of the development lifecycle. Strategies for configuring automated gates that can block or flag builds based on the severity of detected issues will be discussed, ensuring that only secure code progresses through the pipeline.
Triaging Issues with Automation:
This segment addresses how automation can be leveraged to intelligently triage and prioritize security issues. It will cover technologies and methodologies for automatically assessing the context and potential impact of vulnerabilities, facilitating quicker and more accurate decision-making. The use of automated alerting and reporting mechanisms to ensure the right stakeholders are informed in a timely manner will also be discussed.
Identifying Ownership Automatically:
Automating the process of identifying who owns the responsibility for fixing specific security issues is critical for efficient remediation. This part of the lecture will explore tools and practices for mapping vulnerabilities to code owners, leveraging version control and project management tools.
Three Tips to Scale the Shift Left Program:
Finally, the lecture will offer three practical tips for organizations looking to scale their Shift Left security programs. These will include recommendations on fostering a security culture within development teams, employing DevSecOps principles to integrate security throughout the development
Coordinate Systems in FME 101 - Webinar SlidesSafe Software
If you’ve ever had to analyze a map or GPS data, chances are you’ve encountered and even worked with coordinate systems. As historical data continually updates through GPS, understanding coordinate systems is increasingly crucial. However, not everyone knows why they exist or how to effectively use them for data-driven insights.
During this webinar, you’ll learn exactly what coordinate systems are and how you can use FME to maintain and transform your data’s coordinate systems in an easy-to-digest way, accurately representing the geographical space that it exists within. During this webinar, you will have the chance to:
- Enhance Your Understanding: Gain a clear overview of what coordinate systems are and their value
- Learn Practical Applications: Why we need datams and projections, plus units between coordinate systems
- Maximize with FME: Understand how FME handles coordinate systems, including a brief summary of the 3 main reprojectors
- Custom Coordinate Systems: Learn how to work with FME and coordinate systems beyond what is natively supported
- Look Ahead: Gain insights into where FME is headed with coordinate systems in the future
Don’t miss the opportunity to improve the value you receive from your coordinate system data, ultimately allowing you to streamline your data analysis and maximize your time. See you there!
An invited talk given by Mark Billinghurst on Research Directions for Cross Reality Interfaces. This was given on July 2nd 2024 as part of the 2024 Summer School on Cross Reality in Hagenberg, Austria (July 1st - 7th)
AC Atlassian Coimbatore Session Slides( 22/06/2024)apoorva2579
This is the combined Sessions of ACE Atlassian Coimbatore event happened on 22nd June 2024
The session order is as follows:
1.AI and future of help desk by Rajesh Shanmugam
2. Harnessing the power of GenAI for your business by Siddharth
3. Fallacies of GenAI by Raju Kandaswamy
Performance Budgets for the Real World by Tammy EvertsScyllaDB
Performance budgets have been around for more than ten years. Over those years, we’ve learned a lot about what works, what doesn’t, and what we need to improve. In this session, Tammy revisits old assumptions about performance budgets and offers some new best practices. Topics include:
• Understanding performance budgets vs. performance goals
• Aligning budgets with user experience
• Pros and cons of Core Web Vitals
• How to stay on top of your budgets to fight regressions
INDIAN AIR FORCE FIGHTER PLANES LIST.pdfjackson110191
These fighter aircraft have uses outside of traditional combat situations. They are essential in defending India's territorial integrity, averting dangers, and delivering aid to those in need during natural calamities. Additionally, the IAF improves its interoperability and fortifies international military alliances by working together and conducting joint exercises with other air forces.
Kief Morris rethinks the infrastructure code delivery lifecycle, advocating for a shift towards composable infrastructure systems. We should shift to designing around deployable components rather than code modules, use more useful levels of abstraction, and drive design and deployment from applications rather than bottom-up, monolithic architecture and delivery.
Sustainability requires ingenuity and stewardship. Did you know Pigging Solutions pigging systems help you achieve your sustainable manufacturing goals AND provide rapid return on investment.
How? Our systems recover over 99% of product in transfer piping. Recovering trapped product from transfer lines that would otherwise become flush-waste, means you can increase batch yields and eliminate flush waste. From raw materials to finished product, if you can pump it, we can pig it.
Scaling Connections in PostgreSQL Postgres Bangalore(PGBLR) Meetup-2 - MydbopsMydbops
This presentation, delivered at the Postgres Bangalore (PGBLR) Meetup-2 on June 29th, 2024, dives deep into connection pooling for PostgreSQL databases. Aakash M, a PostgreSQL Tech Lead at Mydbops, explores the challenges of managing numerous connections and explains how connection pooling optimizes performance and resource utilization.
Key Takeaways:
* Understand why connection pooling is essential for high-traffic applications
* Explore various connection poolers available for PostgreSQL, including pgbouncer
* Learn the configuration options and functionalities of pgbouncer
* Discover best practices for monitoring and troubleshooting connection pooling setups
* Gain insights into real-world use cases and considerations for production environments
This presentation is ideal for:
* Database administrators (DBAs)
* Developers working with PostgreSQL
* DevOps engineers
* Anyone interested in optimizing PostgreSQL performance
Contact info@mydbops.com for PostgreSQL Managed, Consulting and Remote DBA Services
3. “Social Media. They get all excited about gleaming technology
and clever gizmos. They talk in acronyms and begin sentences
with: “Did you know you can..” The rest of us just want to get on
with campaigning, fundraising or service delivery. We want to talk
about the people we work with, the communities we’re in and
the issues we’re passionate about. We want to find and talk to
people who can help us get change, deliver services or make a
difference”.
Well, Social Media is about all that, telling stories and having
conversations, having a space to do that … it just happens that the
space is on a computer.
(From ‘How to use New Media’ - Media Trust).
4. • Networking What we are going to do today
• Find out what social media is and
why its important
• Look at some types of social
media websites
• Think about a plan for good social
media use
• How other organisations benefit
from using social media
• Try out and even join some social
media websites
• Have fun !
• Not a 'geeky' workshop - so stop
me if I talk jargon!
• Please ask questions any time.
http://www.flickr.com/photos/virtuatron/
9. Old media - Web 1.0 . . .
. . static
websites
with no
interaction,
text heavy
content.
Information
just fed TO
visitors
(Others – if you dare!)
10. New media - Web 2.0 ...
. . media rich, interactive, content served based on preferences,
open for comments, conversations WITH visitors encouraged.
Web 2.0
=Social Media
=New Media
=Social Networking
11. Are you on Social Media?
No? Probably – Yes!
Have you checked?!
Are you using Social Media?
Does your organisation have a website … that is interactive?
Have you got a blog?
Do you use YouTube or Flickr?
Are you on Facebook?
Do you Tweet?
Do you use web tools to improve organisational efficiency?
So, What is Social Media?
12. Social Networking – the numbers
• Of all the websites visited in UK, 2 are Social
Networks - Google (9.5%), Facebook (6.6%),
YouTube (3.5%), ebay (1.9%), WinMail (1.4%).
Google = 91% of search traffic. (HitWise – Feb 2012)
• 96% of aged 18-35 on one or more network
• Of the 48.6 million adult population (ONS),
77% have a Facebook profile, 66% are
YouTube users, 32% are on Twitter and 16%
have a presence on LinkedIn. (Umph Sept 2011 –
sample of 2,400 adults)
• 50% of Facebook users view their page daily
and (February 2012)
• YouTube 2nd most popular way to search for
content. 48hrs is uploaded every minute
• One to watch? Pinterest visits up from 50k to
over 300k in 1 month. (Nov 2011 Comscore)
13. Social Networking – the numbers
• Average social network user is aged 37
• LinkedIn it's 44, Twitter 39, Facebook 38 &
Bebo 28 (typical user younger)
• 52% of Facebook users are 18 to 34 yrs
• However of active social networking users,
55% of those over 65 are on Facebook & 19%
of all users are over 45
• 55% aged 18-34 check their social networks
at least once a day (June 2011)
• 30% check their status as soon as they wake
up, 81% never turn their phone off (Aug 2011)
So, its not a passing phase, but it is
important that organisations direct effort
to the right network(s)
http://bigbible.org.uk/2011/12/social-media-infographic/#.Tt6yloSrmSo
(From – Ofcom, www.clickymedia.co.uk & www.hitwise.com)
14. Use of social networks is 23% of time spent on internet in
UK, 159% increase in last 3 years.
76% of iPad users also have a desktop PC, but 9% bought
one to replace their desktop / laptop
Mobile web access will eclipse wired by 2015, 17% of UK
households already use phone as primary web access
Android OS use grown from 5% to 47% (Dec 2009 to Dec
2011). Apple is 30%, Symbian <5%. (ComScrore Aug 2011)
Increase from 31% (2010) to 45% (2011) of people who
connect to Internet from phone/tablet (ONS – Aug 2011)
Over 25 million
smartphones in use in UK 59% access social network, 49% to buy, 12% to check-in
51.3% of phone market
(Ofcom Aug2011 / ComScore Dec2011) 43% of users have downloaded an 'app'
Bite-sized learning, giving, volunteering whilst mobile
70% would give up alcohol for a week rather than phone
Have you viewed your website on a phone/tablet?
15. It's 'Relational' not 'Transactional' So, Social Networking
“The Conversational Web”, not a Broadcast.
is 'the leveller'.
Listen more than you talk – and interact
Link and Share, and Share again – this keeps Increases INCLUSION
the conversations flowing. Share other peoples and gives
news more than your own (maybe 10 to 1)
Communities a voice
We're all “content creators”. Our message is as
valid as anyone's – whatever size organisation.
Our fundraising activity can be just as effective
Increased Reach - traditional reporting barriers
broken down and communities empowered
Comment and Feedback – agree or disagree, as
this builds a community around a topic
Immediacy - what took days, takes hours, what
took minutes takes seconds!
Common Craft
Be Helpful – Be Generous - Say Thank You - What is Social Media Video
Share and you’ll be amazed what you get back!
16. Social Networking – 5 ways it has relevance to the sector
Marketing - Virally promote goals of your cause or brand
BHF – Stayin' Alive (1.8million views, linked to other SNS), Bullying UK – Poster Maker
Fundraising - Gain new volunteers and donors
Dogs Trust, Whizz Kidz, Haworth Cat Rescue
Campaigning – May be local, but your campaign can become national
Jack draws Anything - raising funds and awareness for Sick Kids Friends Foundation
Busts For Justice forced Marks & Spencer to change pricing policy on larger size Bras
after campaign by 30,000 people
Relevant campaigns to current affairs on 38degrees.org.uk & Louder.org.uk
Productivity - Cheap or free to use productivity tools
Main cost is time – but not as much as the time it takes now!
Communications – Join in with your supporters
Listening, Responding, having Conversations with supporters and stakeholders
18. Inclusion – Voluntary Sector audience
• Social networking shouldn't replace face to face communication
• Although 77% of households are connected and 30.1million
people access the internet every day (ONS 2011 / 2010), 8.4
million people have never been online
• Of this, 31% in low income households and 45% have
no post 16 qualifications
• 75% in BME communities don’t use internet regularly
• 43% put off using social media due to jargon
• Away from populated areas broadband and even 3G
access can be difficult (33% < 2mbps in Penrith & Borders)
• 1200+ partners pledged to help people get online,
find what they want online & then stay online.
Resources to help become a Digital Champion
19. • Don’t worry it’s not finished
– A half formed blog post can be more inspiring and Some concerns?
create a bigger conversation
• Don’t pretend to be someone you aren’t Don't Give Up!
– About individuals not corporate views. Your voice may
be weakened if you ‘spin’... and others see through it!
• Don't be concerned about 'losing control' of message.
– if it is respected, social media networks will support it,
always aim to counter negatives views with positives
• Don’t worry you are in a vacuum.
– link & connect, soon people will do the same back
– Ratio 90 : 9 : 1 (Read, Reply, wRite)
• Don’t measure success by numbers
– if you’re reaching the right people it’s quality not
quantity that counts
• Don’t ignore people – they invest time reading what you say (http://podnosh.com/social-media-
so do the same for them help/what-makes-the-web-social/)
20. What social media will do
• Increases speed of communication – no faster way to
(Action) spread your message than through social networking
Less of a financial cost but ‘expense’ may be the time
• Widens message to people/groups that would normally
(Awareness) be missed using more traditional methods – ‘viral’
campaigns hugely powerful creating awareness
extremely efficiently
• Deepens to build new and different networks –
(Fundraising) communities of interest to bounce ideas off and
share experiences, increase commitment and
fundraising for campaigning activity. Start some
conversations!
21. What social media will do
• Generate on-line conversations and awareness about the
(Change) organisation or campaign, a consensus of
opinion or shared learning about ideas. Use RSS and
Google Alerts to stay ahead of developments in your
area of interest - build a ‘Listening Dashboard’
• Joins together communities who are interested in the
(Action) similar things, have the same likes or are
striving for the same objectives. Tell your supporters
and networks about your work in a new way
• Commoncraft Video explaining Social Media
24. Sector Income
45% of organisations receive their primary income from
individuals of which 64% is from Donations or Fundraising
activity.
Large charities spend as much as 12% of their income on
generating funds (for small charities its around 5%).
Although £3.2 billion was spent by the sector on fundraising &
publicity in 2009/10, for every £1 spent, £5.45 was raisied.
Using Social Media this expenditure could be made to work
harder!
Average donation from a Twitter campaign is £30
Claire Squires page on Just Giving is still active, so far has raised
£707,000 from 62,000 donations in 4 days for Samaritans
NCVO Almanac 2012 & Just Giving 2011
25. The voluntary sector problem
Where to start
Knowledge
Confidence / Fear
Capacity / Resources
Access
Time
Cost
Scepticism
Any more?
26. Time Planning – response expected?
Type News travels Reply within
Print 7 days 2 weeks
Email 7 hours 2 days
Facebook / Blogs 7 minutes 2 hours
Twitter 7 seconds 2 minutes
But how much time do charities allocate?
48% have no budget for social media activities and 86%
allocate a 0.5 FTE or less to using & maintaining it
(NTEN - 2011 – NonProfit Social Network Benchmark Report)
27. OASIS was developed by @JohnSheridan
John.Sheridan@SocialMedia404.com
Have a Plan – e.g. Support and Donations
• Know objectives and what you want to say
• Saving the historic gatehouse for future generations to see
• Research where audience are – do you know?
• Don’t just build, work in the places where your target audience are
• Plan how to use the tools – have a strategy
• Video of event?, Blog of experiences? Do ‘as well as’ what you do
• Choose tool/s to match audience and implement
• Look at what similar projects have done, what works elsewhere?
• Sustain the conversation and say thank you
• Regular updates encourage people to return & links from websites
28. Objectives – what are you fundraising for
People and needs first, then tools
Are you committed to this
29. Stop and think!
What are you trying to achieve?
– How does it fit with your fundraising plans?
– What fundraising goal could social media help with?
Do you already have a website that you can update yourself?
– Can be as simple as a Google Site or Wordpress
– Internet presence is now your main shop window
– The place for you to be social with your donors
Have you got the time? (To do, To monitor, To thank)
Are you ready and prepared for change & to release some control?!
30. Audience – Who are they? – Where are they?
If you build it, they won’t come
31. Start engaging – but don't try to move everyone to you
It can be difficult to get It’s easier to go where
people to come to you people are already
Do you know who your target audience are?
Are they already using social media sites (and which ones)?
Build a genuine open relationship first, fundraising will follow
32. Strategy - pick a plan with a path that fits
We're here. We want to be there.
Developing the plan to get there.
Pick a goal or campaign to pursue
Decide who is going to be involved and
how much
Consider responsible use
33. Which Tools?
In pairs share how you would fundraise for a cause now
What is your cause or campaign?
Which tools & methods of communication are you using?
Face to Face, Direct Mail, Print, E-mail … Why these?
What are their limitations? Which are effective?
How much do they cost? Which is best value?
What are the issues and challenges you face?
What is holding you back?
34. Decide what you are going to say
• Attracting people to your online space should be an essential part of
your communications strategy. Not 'over fundraising' or forcing them.
Visitors inspired by what you do are more likely to become donors.
• Message - clear and unambiguous, your web site is your shop
window, the 1st public face supporters and potential donors see
Tell stories – an authentic picture of what you are trying to do
Make the Call To Action or Donation Request plain to see
• Tone and Context – get this right and match for your audience
• Engage in frequent updates & blogs to keep donors informed and
involved in what you are doing
• Conversations with supporters, build relationships and give them
space to say why they care … and Thank them.
• Include your website and social networks on all communications
35. Implement - match right social networking tool
But new media doesn’t just replace old
media – its 'as-well-as'
Oh, and you still need to be good at
fundraising!
Research – see how others do it
Decide on your approach and set targets
Jump in!
36. You've got a fundraising social networking plan
Use of social networks in fundraising is similar to use of
phone or newsletters.
Have Purpose – WHAT, Audience – WHO, Aims – WHERE
Have a Champion/s who can steer, update & reply
Step 2 – Pick one goal to pursue
Social media tools are now part of your resources but with
added dimension they enable of social actions.
A social media enabled fundraising campaign is active the
moment it goes live. Be prepared!
NOW – Choose the right tools and have social media use
guidelines
38. Example of Social Media sites & the goals of organisation
1
Which tools are the best 7 2
Each website can help with
all these to some extent Also Social
6 Collaboration 3
Marketing
and
Fundraising Productivity
Tools
Campaigning 5 4
Communications
Productivity
Examples of use
39. The best website for the job
Create a fundraising 'buzz'
• Choose the way to capture audience.
– Audio → Images → Video
– See Audioboo, Flickr, Pinterest, Bambuser, Youtube
• Choose the context to engage with audience.
– Blog → Facebook → Twitter
• Choose a useful (FREE) tool/s to help streamline work
– Finding out → Let people know progress → Running events
– See Survey Monkey, MailChimp, Eventbrite
40. Audio Podcasts – charity shop awareness raising
Another way to let people
know your news & interviews
Less bandwidth than video
Embed in website
Comments make
conversations
Audioboo – 5 min recordings
http://audioboo.fm/boos/191031-snapped-by-the-charity-shop#t=0m37s
Use 'Twitcasting' for
‘Audacity’ – free software for recording and
converting to MP3 to load to the web http://
broadcasting events
audacity.sourceforge.net/
Commoncraft Video explaining Podcasting Instant reporting when editing
Visit
not a concern
41. Image Sharing – Flickr Record of events
A event for all the group Added dimension
Access to
reusable images
Easy & quick to
put on website
Hosting 5 Billion images
(Sept 2010 – royalpingdom.com)
Also see Pinterest
Commoncraft Video
explaining Image Sharing
42. Anyone can be
included as a
content creator
Increases Reach
Chance to Partner
Call to Action
Keep it Fresh
Shows progress in the fundraising drive, or results of
Spread & Share
previous activities
Average amount donated after watching a YouTube video
Show your
is £28.77 (compared to other sites)
Organisation is
http://youtu.be/5FdTTuPDdkk Genuine & has
Personality
43. Over 55 million Wordpress blogs, in
two flavours - .com & .org
Blogger is Google Blogging website
Quick & easy to set up and to develop
http://broxtoweyouthhomeless.blogspot.co.uk/
Open platform for community led
content & story development
Draws people to the website
Get feedback from people and start
conversations
Other spaces - Tumblr & Posterous
Online journals – Blogging - Commoncraft Video - explaining Blogs
44. It’s the place where many,
many people already
network and share
Create a Group for a
network of Supporters
Set up a Page for people to
Like & see your updates
Include Events, Polls,
Pictures & Video
Check Privacy settings and
frequent changes
Busts Dog’s Link to Twitter & Blog
For Trust
Justice Direct back to home page
Social Networking - Facebook
46. Create pages around a
campaign or issue, not
about the organisation
Average of
6 'Likes' = 1 donation
Respond to questions
'Experiment' with reach
by starting the steps to
buy a Facebook advert
47. Professional Social Networking
Join sector specific special interest discussion groups
National and Regional groups for fundraising
Now has section to record volunteer experience
48. Events AS they happen not AFTER
they have happened
200 million registered users
180 million tweets posted per day
7 million users in UK
40% of tweets are from mobiles
A place to listen and respond to
people. To generate a wider
awareness of what you do and
draw an audience to your site
49. A transient
conversation,
short updates,
signposts to
resources and
conversation
starters
Microblogging – Twitter - Commoncraft Video explaining Twitter
50. Important to make profile 'followable'
- DO add Pictures (logo, background, recent images), Place, Profile and Page
- DON'T leave these blank or over-sell and push advertising
A small network of quality followers can often be result in better quality on-line
learning through discussions and shared links than a large network of followers
who never have conversations or share ideas and knowledge.
51. Created a Twibbon based campaign with a target to raise £1000
Simple call to action
Low effort tools
Viral message – supporters wanted the Twibbon on their avatar
Reached target in 48 hours
Added 2000 new followers on Twitter
2320 page views of website
Dogs Trust have a very clear and simple logo, colour scheme and
message across all social media sites
52. Potential to access the influencers
Peter Wanless
@peterwanless
Tweets.
CEO of Big Lottery
Nick Hurd: @minforcivsoc
Tweets. reads and comments
Minister for Civil Society
Also used by and an acceptable, accessible channel to
local MPs & councillors to canvass opinion and inform of news
53. Commoncraft Video
A Listening Dashboard explaining RSS
• What supporters, peers & others saying about your organisation
• See funding alerts, campaign updates, news as they are published
• How?
Subscribe to RSS websites and read at leisure in feed reader
Google Alert or Twilert e-mails for important keywords
Set-up searches in Twitter for your organisation or ‘hashtags’
Follow lists of Twitter accounts talking about your interests
• Use Netvibes service to create a dashboard – www.netvibes.com
• 'Listen' to multiple channels with - http://addictomatic.com/
• Turnaround – Use these services to publish FOR your audience!
54. Others listening to you ...
• Tell others what you are doing
• Easier for supporters (individual and peers) to keep up with your
events and news
• RSS enabled feeds automatically can be picked up to be read at
their leisure in a feed reader (such as Bloglines or Google
Reader) without them having to re-visit your site
• RSS feeds can be converted for email delivery
• RSS feed can be embedded into other organisations websites
• Commoncraft Video explaining RSS
56. Use #hashtag to follow event or talk about cause
Alternative way to join in or catch up with conferences & events
Raise funds by prolonged or one-off awareness raising with a
hashtag. e.g. #CiN or #YouthStories
Audio
Video
Blogs
Tweets
57. ..even just to be noticed by a wider
audience - get your organisation
listed with 'Google Place' page
- Verified Voluntary Action
- Add Photos Rotherham
- List Offers Derwentside
- Streetview Maps CVS & VB here
- Show Ratings
- Comments
58. New way to interact – a Quick Response from visitors – QR Codes
Create with - http://qrcode.kaywa.com/
Read with - http://redlaser.com/ (app)
Works well for ...
- Direct to difficult web address
- Oxfam 'Shelf Life' - http://youtu.be/l897sK8rSe0
- Print media & flyers
- FREE to create and use
- Current 'buzz'
(Image @howardlake)
Bear in mind …
- No major benefit on a web page
- Check location has connection
- Needs smart phone
- Check link hasn't changed
59. Oxfam Shelflife
Uses QR codes on donated items linked to page on website
Builds a story around an item submitted by the giver
Launched Feb 2012 as pilot in 10 Manchester shops
Knowing the story of an item can increase its interest & value for the purchaser
Idea suitable for any charity shop fundraising by selling items … & memories!
60. Growing - Location based Marketing & Communications
Incentive to visit location
In use by
Uses Smartphone
Shelter Scotland
A way to meet up and be
Was used by
competitive with others
M&S in
Breast Cancer Care
Share tips, comments, to-
week
do lists and pictures
Become a 'mayor' and
unlock extra rewards
Claim venue & set up
page with visitor 'specials'
Over 20 million users
(March 2012 - worldwide)
61. Giving Sites
All have different pricing structures and fees – so check which is best for you
Very 'social' - easy to involve others from outside your fundraising campaign
Buttons and widgets you can include on your own website, blog to chart progress
Short code text donations. Amount (up to £10) & campaign code (e.g. DEMO12) to 70070
Generated 20% of donations to Comic Relief 2011. Free for charity, deduct from phone bill
Small amounts on 'Click Through' and Affiliate sites can generate funds slowly
Just Giving BmyCharity Virgin Money Giving
62. Jack Draws Anything
Jack Henderson - drawing pictures for friends
to raise money for Sick Kids Friends Hospital
in Edinburgh who were caring for his brother.
Local Media Coverage → National Media
2 weeks → 536 requests, £10k raised
Built on a free Posterous Spaces website
Link together social network sites & make it
easy for visitors to Like or to Follow.
7400 Facebook Likes, 1000 Twitter Followers
2000 emails a week, 400k website visits, 5.8
million Facebook views!
Wanted to raise £100 - over £30,000 raised
Uses a Just Giving page to manage donations
Completed 500 drawings
Book of 290 drawings published
63. Crowdfunding
Fundraising by many people contributing small amounts & owner starting off fund too
Form part of overall fundraising strategy, with 'social' features. Need off-line promotion too
Giver relates to projects in an organisations portfolio – Cancer Research 'My Projects'
Often set-up so that no donations are actually taken unless target is reached
May have a “money can't buy” incentive. e.g. signed copy of book or visit to centre
Some are loan (Kiva) or pledge (Pledgebank) based helping develop ideas or make purchases
Kiva (loans) Crowdfunder, Sponsume Peoplefund.it
64. Haworth Cat Rescue
Independent charity which runs re-homing and
adoption service for 300 unwanted & stray cats.
Feeding, Neutering, Vets fees, Re-housing
Fundraising Goals
Regular monthly funding to help run the shelter
Development of new centre fund
Promotion and use of online retail shop
What they do
Donation page & buttons to PayPal & CharityGiving
Click-through links & Text Giving on Website
Progress of new centre on Blog
Relationship building & pictures on Facebook
Raising awareness & linking on Twitter
65. Pulling it all together
• Social media sites are only part of the picture
– Make sure your core website is current
– Don't forget the offline
• Add organisation to Google Places or Foursquare
• Share links ...
– With all your social networking sites
– With 'Like' buttons and 'Share This' links
– With everyone!
66. Alternatives:
Google Sites, SocialGo,
Facebook, Wackwall.com
Communities
building their
own spaces
- for discussion
- sharing
- shows
belonging
67. Integrate Twitter into the organisations main website ...
… visitors can
tweet about
individual stories
and searched tags
for related
content. Follow
your organisation
on Twitter direct
from your website.
68. 'Add This' (e.g. NAVCA)
for sharing and
tracking links with
others on line ...
Show all the
channels on your
main home page
70. Which Tools?
In pairs share how you would now fundraise your cause
Think back to your cause or campaign?
Can you write down your fundraising message in 140
characters, what hooks would you use?
Could you blog about it? Make a video? Find a beneficiary to
record an audio interview with? Make you website social?
How would you interest people
in what you are fundraising for?
Pitch it!
71. BONUS – Tools to make things easier!
• Communication
– Skype, Oovoo, ipadio, Mailchimp, Screenr, Twitcasting
• Organising
Tools Eventbrite, Del.icio.us, Bit.ly, CoverItLive,
– Doodle,
for Productivity/Support
• Collaboration
– Google Docs, Dropbox, Huddle, Tom’s Planner
• All-round useful
– Jing, PDFCreator, Scoop.it, Survey Monkey, Scribd,
Slideshare
72. Sustain – engage, converse, measure, adjust
If you don’t do it,
someone else will
<Guide – Pages 13, 14 6, Measure your success
7, Develop
– Steps 6 and 7>
73. Time Planning
Frequency
and time
needed
Every Day Tweet, re-tweet, check Google Alerts,
(30 mins) check RSS reader & reply to comments
Once a Week Write blog post, check analytics, monitor
(45 mins) groups & find new people to follow
About Monthly Add video to YouTube, share a resource
(60 mins) on-line, create podcast & build profile
74. Measuring Success
- Check how many times links are clicked if using Bit.ly
- Listen what's said about your organisation using Topsy
- Monitor. Google Analytics, Facebook Insights &
Wordpress page visits
- Measure. Tweetreach, Twitalyzer, SocialBro, www.twentyfeet.com
- Visualize. Infographics on Visual.y, My Social Strand
BUT …. real success is not just about the numbers
- Tell stories of real people and real changes
- Find out how people heard about you
- Build relationships & success by joining in conversations
- Social media presence an reflection of your organisation
- Engage press, funders, authorities with pictures and video
- Say Thank You!
75. Social Media - In conclusion
• It’s only beneficial to your organisation if it’s going to tangibly
help you to achieve your goals.
• Establish a a plan thinking short, medium and long term – and
have an internal policy for using it.
• Know your target audience and go to the spaces where they are.
• Know your message - make it clear and directed.
• Think of how it applies to Marketing, Fundraising, Productivity,
Communications .... and whatever else you do.
• Implement, monitor and adjust – and remember it takes time!
76. Social media - reflections
• What ideas do you have for your use from this workshop?
• How could your organisation use or make more of social media?
• How will you fundraise & campaign more effectively using social media?
• What gaps are there in supporting groups?
• Has your organisation a social media policy or Twitter guidelines?
• Have you any UnAnswered Questions?!
• How can we keep the conversation going?
77. Useful links and websites
For Local For
Support Volunteering
Organisations Organisations
To share and learn about social media for communities
78. Useful links and websites
• ITEM3 www.item3.org.uk
• UK Fundraising http://www.fundraising.co.uk/
• Social Media Surgeries www.socialmediasurgery.com
• Charity Comms www.charitycomms.org.uk/
• KnowHow Non-Profit www.knowhownonprofit.org.uk
• Jargonbuster www.socialbysocial.com/book/a-to-z
• ICT Knowledgebase www.ictknowledgebase.org.uk
• The Very Tiger Blog www.theverytiger.com/
• Watfordgap Services www.watfordgapservices.org.uk
• Charity Technology Trust www.ctxchange.org
• Focus on Funding www.focusonfunding.org.uk/
• Institute of Fundraising www.institute-of-fundraising.org.uk
79. Thank You – My Email & Twitter contacts
Paul Webster
paul @ watfordgapservices.org.uk @watfordgap