How to implement social media into your nonprofit's marketing plan and why there is no reason not to. This presentation also includes creative strategies I've seen being used by other companies and nonprofits.
91 Free Twitter Tools and Apps to Fit Any NeedBuffer
We’ve collected a great bunch of free tools for Twitter - all the tools we’ve found helpful and many more that we’re excited to try. If there’s a free Twitter tool out there, you’re likely to find a mention here in our list.
This document provides tips for growing followers on Twitter. It begins with an introduction to the power of Twitter and how 140 characters of text can spread news globally very quickly, as was seen when Osama bin Laden's death was first reported on Twitter. It then lists 7 tips for using Twitter effectively, such as using hashtags strategically, tweeting about others rather than just yourself, pre-scheduling tweets to save time, creating a professional Twitter profile, keeping tweets under 100 characters for increased sharing, engaging with others by retweeting and favoriting in addition to just following, and tweeting no more than twice per day. The document concludes by offering the services of the author's social media company to help clients enhance their Twitter presence
This document discusses strategies for engaging audiences on various social media channels including LinkedIn, Facebook, Twitter, and Instagram. It provides tips for each platform such as posting engaging native content like videos and images on Facebook. For LinkedIn, it recommends posting career-focused content 1-2 times per day. For Twitter, Fridays from 9-10am are best for engagement. The document also stresses the importance of engagement through likes, comments, shares, and tagging to increase reach across all channels.
Social Media? What it is, how to use it, how to grow your business with it.Robert Clarke
A presentation given to marketing students at George Brown College in Toronto on June 10, 2014. A very visual guide to what social media is, how to use it for business, as well as some tips and tools.
With over 150 million visitors viewing over 6 billion pages a month, Reddit is simply one of the best opportunities to connect directly with your brand’s target audience. As a Redditor for over 8 years who has run thousands of successful campaigns, Brent will break down recent examples of big brand successes on this hyper-engaged social platform, and run through ideas for your own brand’s Reddit strategy.
This document provides guidance for reporters on using Twitter as part of their professional responsibilities. It outlines expectations that all reporters will tweet regularly from a personal account, explains basic Twitter terminology and tips for beginners, reviews ethics around verifying sources and handling offensive content, and offers strategies for building a network and engaging followers through effective tweeting. Reporters are expected to use Twitter to increase their reach and interact with the community while meeting growing audience demand for news on the platform.
Social Media’s Influence on Search: Going Beyond RankingsJennifer Lopez
How do people find your brand, content, or products? Surely it's not only in search engines, right? They're finding you through shares on Facebook, searches on Yelp and YouTube, or other social networks, about as much as they're finding you in Google. This presentation will walk you through the steps of ensuring you have a tight strategy to combine both social and SEO to create an overall search strategy that skyrockets your traffic from all areas.
Make this year the year you shine on Twitter! This deck was presented at the Women in Digital Lausanne meetup and is created for marketers, solopreneurs, business owners (and anyone else) who wants the skinny on what's important to know when getting started on Twitter.
Thanks to everyone who attended the meetup. You rock!
This document provides information on hosting Twitter chats. It discusses what Twitter chats are, the differences between sponsored and non-sponsored chats, and the benefits of hosting and participating in chats. It offers tips on finding existing chats, setting up a chat with a hashtag, date, and promotion. It also reviews best practices for moderating and reporting on a chat. The document aims to educate and provide steps for starting your own Twitter chat to build community and expertise.
Want to pitch reporters and understand audience passion points better? With Pinterest, you can do that and more!
See “Pinterest Marketing: An Hour a Day” author Jennifer Cario's presentation about why Pinterest's inherent traits and new year updates make it a must for PR pros.
All about Twitter. An overview on how to use Twitter for business to improve brand awareness and manage customer feedback.
Background, uses, influence and best practice.
The document outlines 11 steps for a successful social media strategy: 1) Create a committee, 2) Start with people, 3) Define goals, 4) Identify strategies, 5) Choose channels, 6) Create policies, 7) Listen, 8) Create and curate content, 9) Get visual, 10) Work smarter using tools, and 11) Measure and improve. The key aspects are getting the right people involved, defining goals and strategies based on the target audience, choosing appropriate social media channels, creating policies, consistently creating and sharing visual content, and measuring results to improve over time.
The document provides tips on how to make quality videos by focusing on storytelling elements. It recommends identifying a sympathetic character, their obstacle or tension, and how they overcome it. These elements should be workshopped and incorporated into videos through shots of action, emotion, quotable people, and processes. Videos should be shot as a series of unique shots that move between different framing styles like rule of thirds. Attendees are invited to a future workshop on shooting and editing video.
Social Media For Non-Profit AdministratorsEAHarter
A Social Media overview for Non-Profit Administrators. Originally presented March 13, 2014 at the NonProfit Communications Breakfast Series hosted by the Office of Public Affairs and the Nonprofit Executive Programs at the University of Notre Dame.
Presentation from Salesforce ConnectCon 2015 conference, presented on October 27, 2015. Focus is on how to create a social media strategy and tips & tricks of optimizing the use of LinkedIn, Facebook and Twitter. Focus: SMB.
Basics of using Twitter are covered in this presentation. Advice is offered on how to maximize your account, gain followers, and build influence. I originally presented this for a group of people who were new to Twitter and wanting to learn more so they could be more politically involved. We had a great dialogue after the presentation and I opened up Hootsuite and discussed how I use lists and searches to manage and monitor content. Created by Ami Neiberger-Miller at Steppingstone LLC in February 2017.
2020 Social Workshop on Social Media Strategy for CXOs2020 Social
The document outlines an agenda for a 2020 Social Workshop on social media strategy for CXOs. The workshop consists of 4 sessions: Introduction, Strategy, Tactics, and Wrap-Up. Session 1 provides an introduction to social technologies and how they are changing people and society. It discusses various social platforms and how to understand them. Session 2 focuses on social media strategy, including how marketing is evolving from a TV-centric model to a community-driven approach. Key concepts around building online communities and scaling passion are also presented.
The document discusses Fastlane, a tool that helps with continuous delivery pipelines for iOS and Android apps. It allows running tests locally or on CI servers, manages certificates, integrates with Slack, and facilitates generating test and release builds. The document demonstrates Fastlane's abilities like taking screenshots across all simulators and languages while running tests in the background. It also notes Fastlane can be used for integration with Slack, managing push notification certificates, and building for TestFlight beyond just running tests.
The Pilgrims arrived at Plymouth Plantation in 1620 after a difficult journey from England on the Mayflower. The first winter was devastating, with half of the Pilgrims dying due to the harsh conditions. In the spring of 1621, a Native American named Squanto taught the Pilgrims how to survive by showing them how to plant corn, tap maple trees, and identifying edible plants. That fall, the Pilgrims had a successful harvest and celebrated with the Native Americans, including Squanto and the chief Massasoit. Today, Thanksgiving is celebrated on the fourth Thursday of November as a national holiday where people give thanks and share a meal of traditional foods from that first harvest.
Ratios compare parts to parts or parts to the whole. Ratio problems can be solved using proportions, where terms are cross multiplied and set equal. Similar triangles have corresponding angles that are congruent and corresponding sides that are in the same ratio, called the scale factor. For example, if two similar triangles have a side length ratio of 2:1, they would be written as similar.
In order to give your students the lessons and education that they deserve, it is imperative that you take the time to self-reflect and internalize your time within the classroom. This will give you the opportunity to understand your strengths, weaknesses, and goals for next year.
Startup & Change the World: Guide for Young Social Entrepreneursxmergnc
Get a copy: https://gumroad.com/l/AOg
Simple, yet comprehensive guide on social entrepreneurship. Part of the United Nations course curriculum on social entrepreneurship.
This document discusses pipelining in computer processors. It introduces the concepts of pipelining, hazards, and stalls. Pipelining improves instruction throughput by processing multiple instructions simultaneously across different stages. Hazards occur when the order of instructions violates dependencies and can be addressed using stalls to restore the proper instruction order. The document provides examples of structural hazards and how stalls can resolve them.
This document provides an overview of music from South, Central, and West Asia. It discusses the classical vocal and instrumental traditions of India, including Carnatic, Hindustani, and folk music. It also describes the music of Pakistan, Israel, and Arab countries. Key characteristics and instruments of each region are outlined such as ragas, talas, tabla, dholak, and oud.
Gr 8 music q3 page 121 #mcspicyishere http://ph.sharings.cc/teachermarley/s...S Marley
India has a rich musical tradition with both vocal and instrumental music. Vocal music includes Carnatic music from South India and Hindustani music from North India, both of which use melismatic singing. Instrumental music is classified into five categories - percussion instruments like ghatam and tabla, wind instruments like bansuri and shehnai, string instruments like sitar and sarangi, and bowed instruments like esraj. Rhythm also plays an important role in Indian music through the concept of tala, with instruments like tabla and mridangam keeping rhythm.
This document provides guidance on using online technology and social media for organizations. It discusses several major social media platforms like Facebook, Twitter, and LinkedIn. It emphasizes creating an online presence on these channels to connect with supporters and expand outreach. The document also stresses engaging in two-way communication and sharing high-quality content regularly to build an online community and drive people to take action offline.
The document discusses social media and its importance for church communications. It notes that social media is a culture shift that requires being accessible, transparent, listening, personal, and authentic. Different social media platforms reach different audiences, with Facebook appealing more to older users and Twitter to younger users. The document provides examples of how churches can effectively use Facebook, Twitter, and other tools to engage their congregations and spread their message in a way that is authentic and true to their identity.
Social Media Changed Events Forever. Here is Proof!Julius Solaris
1) Social media has changed events forever by creating continuous online communities that extend beyond the event itself.
2) Research found that over 80% of event professionals use social media for marketing and feedback but many do not use it effectively due to lack of management buy-in or proper resources.
3) The top learnings from the research include benchmarking audiences' social media usage, process mapping how social media adds value, focusing on network selection over demographics, having a content plan, and measuring social media efforts.
The document discusses how social media is changing communications for organizations and provides guidance on effective social media strategies. It outlines key elements of a social media strategy including presence, delivery of content, and engagement. Examples are given of how non-profits can use platforms like Facebook and Twitter to connect with supporters, promote events, and fundraise.
The Benefits of Social Media - VAL - Future Focus 15Paul Webster
Slides delivered as part of the 'Benefits of Social Media' workshop at Voluntary Action LeicesterShire Future Focus 15 conference on 7th September 2015
The Benefits of Social Media - VAL - Future Focus 15Paul Webster
Slides delivered as part of the 'Benefits of Social Media' workshop at Voluntary Action LeicesterShire Future Focus 15 conference on 7th September 2015
The document discusses using social media effectively for nonprofits through a "crawl, walk, run, fly" framework. It emphasizes starting with strategy and measurement, then improving over time. Interactive assessments and examples show how nonprofits can listen, participate, promote, publish and build networks on social media. Challenges discussed include capacity, culture, measurement and control. Solutions center on developing strategies, allocating staff time, and learning from mistakes. The overall message is that nonprofits should keep moving forward with social media through incremental improvements.
College of Consultants Presentation - Kellogg Action LabBeth Kanter
Beth Kanter provides an introduction to social media concepts, strategies, tools, and examples for nonprofits. She discusses assessing the benefits and costs of social media, patterns of successful implementation, and tactics for listening, participating, sharing content, and generating buzz across various social media platforms. The document provides tips on using tools like blogs, RSS feeds, Twitter, and social networks to engage audiences and achieve organizational goals in a time-efficient manner.
Fear free emergency preparedness with social mediaDan Cohen
Using social media for fear free emergency preparedness - Prepare for Health!
This is a joint effort between CARD - Collaborating Agencies Responding to Disaster & the Alameda County Public Health Department.
Social Media for Social Good: How Nonprofits Can Use Social Media Marketing T...Julia Campbell
Are you thinking about entering the world of social media for your nonprofit but not sure where to start? Do you wonder how it can make a difference to your organization? Or have you started out in the world of blogs, Twitter and Facebook but you’re not sure which tools and approaches are right for you? Are you concerned about time management and how much it will all cost?
When it comes to communication strategies, many nonprofits tend to stay in familiar, one-way marketing terrain – static websites, direct mail appeals, and print newsletters. However, the explosive growth of social media marketing tools offers an interactive way for nonprofits to build community and raise funds and awareness like never before.
Whether you already use social media in your nonprofit’s development plan or you’re new to the game, this presentation is for you. We will cover 10 highly successful social media habits of nonprofits, the “rules of the road” in social media for nonprofits and answer the big question – why do it at all?
Mike Schaffer gave a presentation on using social networking tools for career development. He discussed what social media is and isn't, the major social networking sites like Facebook, LinkedIn, and Twitter. He covered six rules for using social media safely, such as maintaining privacy, avoiding rash posts, and protecting personal information. Schaffer also discussed how social media impacts job seekers, current employees, and employers when it comes to networking, online profiles, and company policies. The presentation provided guidance on leveraging social media effectively and avoiding potential pitfalls.
Social Media Strategies and Tactics for Fundraisingfrank barry
Learn the key to raising money online using social media, the tools and techniques you need to successfully execute social fundraising campaigns, and how to focus on long term donor cultivation - Social CRM.
5 Easy Steps to Social Media progress for your Non-Profit - Presented to Oakl...Dan Cohen
Five Social Media steps to take right now for your non-profit organization
Program sponsored by CARD - Collaborating Agencies Responding to Disaster & the Alameda County Public Health Department
Digital 4 Christ Conference Feedback PresentationJoshua Leach
This is a feedback session of the "Digital 4 Christ" conference I was able to attend. The feedback was given to my colleagues shortly after the conference in Cape Town earlier this year (2011).
Presentation highlighting opportunities for City and Regional Magazine Association (CRMA) members to consider monetizing social media as an added revenue source. Presented at the CRMA Winter Roundtable in San Diego, January 2012.
The document provides an overview of social media, including what it is, how big it has become, and how businesses can use it. Some key points:
- Social media allows people to share opinions and experiences online via platforms like blogs, social networks, videos, and more.
- It has grown enormously, with billions of users on major platforms like Facebook and hundreds of millions of blogs.
- Businesses can use social media for advertising, selling, reputation management, customer service, and more. It provides opportunities to listen to customers and engage with them.
- A social media strategy for businesses should focus on people, purpose, planning, and processes according to the "4P model" to set goals and get started
PHP (Hypertext Preprocessor) is a widely-used open-source scripting language that is particularly suited for web development and can be embedded into HTML. It is primarily used for server-side scripting but can also be used as a general-purpose programming language. PHP is renowned for its simplicity, flexibility, and ease of integration with various databases and web servers, making it one of the most popular languages for building dynamic websites and web applications.led by Mr. Hirdesh Bharadwaj, is an ideal choice for summer training in PHP in Delhi. With Mr. Bharadwaj's extensive 15 years of experience in the field, Webs Jyoti offers top-notch training in PHP development.
One notable aspect of Webs Jyoti is its unique approach. It's not just a training institute but also functions as a development agency. This means that students not only receive theoretical knowledge but also gain practical experience by working on real-world projects.Ducat offers comprehensive PHP training with a strong focus on practical implementation and live projects. Their course covers the latest industry standards and trends, ensuring that students are well-prepared for job placements .
Webs Jyoti: This institute provides 100% practical classes, study materials written by the founder, and training on 2-3 live projects. They also offer job placement assistance and grooming sessions for job seekers.Voice Search Optimization ACIL Computer Education: Known for its industry-standard training, ACIL offers various PHP courses ranging from basic to advanced levels. They emphasize hands-on training with real-world simulations and provide job assistance and placement guarantees for certain courses.
APTRON Gurgaon: APTRON offers a well-structured PHP course with modules on basic to advanced PHP concepts, webs jyoti, and CodeIgniter. They also provide live project experience and job placement assistance.
SLA Consultants India: SLA offers an advanced PHP training program designed by experienced professionals. Their course includes live projects, instructor-led classroom sessions, and extensive practical exposure to ensure students are industry-ready .
Each of these institutes has its own strengths, so you might choose one based on specific criteria such as course content, faculty experience, or placement records.Webs Jyoti: This institute provides 100% practical classes, study materials written by the founder, and training on 2-3 live projects. They also offer job placement assistance and grooming sessions for job seekers.Webs Jyoti ensures that students receive top-notch education and support to kickstart their careers in coding and software development.One notable aspect of Webs Jyoti is its unique approach. It's not just a training institute but also functions as a development agency. This means that students not only receive theoretical knowledge but also gain practical experience by working on real-world projects. Mr. Bharadwaj's extensive 15 years experien
Step-by-Step Guide to Social Media Advertising.pdfnivedhithas9
A Step-by-Step Guide to Social Media Advertising involves creating a strategic plan that includes identifying your target audience, choosing the right platforms, crafting engaging content, setting a budget, and analyzing performance metrics to optimize future campaigns. This approach ensures effective and efficient promotion of products or services on social media platforms.
You'll learn about proven systems and effective workflows to maintain a consistent and engaging social media strategy. Additionally, you'll gain actionable strategies and practical tactics to drive engagement, increase followers, and convert them into loyal customers.
In today's fast-paced business world, providing excellent client service is crucial for success. This report, "Client Service Management: Principles and Insights for Excellence," explores the basic principles and practical tips needed to manage client relationships effectively. Good client service goes beyond just solving problems; it’s about building strong, lasting relationships that keep clients happy and loyal. In this report, you will find clear explanations and real-life examples that will help you improve how you interact with and support your clients. Whether you’re experienced or new to client service, the insights here will guide you in delivering outstanding client experiences and service models
Happy learning
Importance of SEO to support holistic marketing strategies and the rise of n...JessicaRedman5
A presentation for the Digital Marketing World Forum by Jessica Redman and Andrew Fox.
Discussing how SEO supports across numerous marketing channels and how user search behaviour is changing.
Discover how to optimise social media posts for discoverability and learn about Topical Domination.
Blog Post to SlideShare Presentations For Website TrafficSarah Arrow
🚀 Transform Your Blog Content into Engaging SlideShares! 🚀
I'm thrilled to share a new resource that will help you reach a wider audience by repurposing your blog posts into SlideShare presentations. 📚✨ Discover a step-by-step guide on how to convert your blog content into visually appealing slides using Google Slides. This detailed guide covers everything from outlining your presentation to optimising your slides for maximum engagement. Whether you're looking to boost your online presence or make your content more shareable, this guide has got you covered. Check it out now and start transforming your blog posts into powerful presentations! https://www.onlinevisibilityacademy.com/turning-your-blog-post-into-a-slideshare/
Digital marketing metrics every one must know in 2024Digital Scape
The "Digital Marketing Metrics" PDF by Digital Scape provides a detailed guide to essential metrics used in digital marketing. It explains the importance of metrics in tracking and optimizing marketing efforts, offering definitions, formulas, and examples for each metric. The document covers metrics such as Return on Ad Spend (ROAS), Customer Lifetime Value (CLV), Cost of Acquisition (COA), Click Through Rate (CTR), Conversion Rate (CVR), Cost Per Sale (CPS), Bounce Rate, and Lead Conversion Rate (LCR). The aim is to equip marketers with the knowledge needed to make data-driven decisions and enhance campaign performance.
Learn what is metrics, difference in metrics, different types of metrics and calculation.
Digital marketing typically refers to online marketing campaigns that appear on a computer, phone, tablet, or other device. It can take many forms, including online video, display ads, search engine marketing, paid social ads and social media posts. Digital marketing is often compared to “traditional marketing” such as magazine ads, billboards, and direct mail. Oddly, television is usually lumped in with traditional marketing.Digital marketing encompasses all marketing efforts that utilize electronic devices and the internet. It includes various online channels such as search engines, social media, email, websites, and mobile apps to connect with current and prospective customers. Key components of digital marketing include:
Search Engine Optimization (SEO): Optimizing websites to rank higher in search engine results pages (SERPs) to increase organic (non-paid) traffic.
Search Engine Marketing (SEM): Using paid advertising on search engines like Google to drive traffic to websites through paid search listings.
Social Media Marketing: Utilizing social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn) to connect with audiences and promote products or services.
Content Marketing: Creating and distributing valuable, relevant, and consistent content to attract and engage a target audience.
Email Marketing: Sending personalized messages to a targeted audience via email to promote products, services, or events.
Affiliate Marketing: Partnering with other businesses or individuals to promote products or services and earning commission based on sales generated.
Influencer Marketing: Collaborating with influencers (individuals with a dedicated social following) to promote products or services to their audience.
Online PR (Public Relations): Managing a brand's online presence and reputation through various online channels.
Analytics and Data-driven Marketing: Utilizing data and analytics tools to measure and optimize marketing campaigns' performance.
Mobile Marketing: Targeting users on mobile devices through mobile-optimized websites, apps, SMS, and other mobile channels.
Digital marketing offers businesses a cost-effective way to reach a global audience, measure campaign effectiveness in real-time, and adjust strategies based on data and insights. It continues to evolve with advancements in technology and changes in consumer behavior, making it essential for businesses to stay updated with current trends and best practices.
Digital marketing uses digital channels to promote a product or service.
Using digital marketing techniques and strategies helps businesses reach their target audience, engage with them, and ultimately convert them into customers.
Examples of digital marketing include SEO, PPC, social media marketing, content marketing, and leveraging traditional offline media for advertising.
Offline digital marketing includes out-of-home advertising, TV marketing
Let’s be honest. Improvements in search rankings and organic traffic don’t always translate into sales. Yet, you spend the majority of your SEO resources on driving rankings and traffic. What if you built your SEO content with conversion in mind from the beginning? You’d generate more organic traffic that actually converts into revenue! Join 20-year search marketing veteran as he unveils his framework for developing SEO content with conversion in mind every step of the way ‒ from keyword strategy to content development and publication.
Takeaways:
Tactics and benchmarks for SEO content that converts in 2024
Page layouts and content formats that convert organic traffic
Crafting keyword strategy and calls-to-action for conversion
Billion Broadcaster's Frame Posters and Horizontal Lift Advertising Screens: ...VikasYadav194549
Billion Broadcaster revolutionizes advertising with its innovative combination of frame posters and horizontal lift advertising screens. The frame posters, strategically placed for maximum visibility, offer a timeless and elegant medium for brand messaging.
Rand Fishkin of Sparktoro broke the news about the Google API Leaks in May 2023. Mike King from iPullRank did what he does best—dissected everything from the leaks. How big was the leak? Around 2,600 pages of leaked internal documentation describing different components of Google's ranking systems and 14,000 attributes or features represented in the documentation.
Here’s why this is important
SEO has evolved dramatically over the last 27 years. Companies like Google have built entire businesses around search, and Google has become the unquestioned leader in search. All
this is starting to change—thanks to GenAI.
Ever since Google started building a search engine, it has shared best practices. But it has never revealed anything more—no algorithms or APIs. That changed recently with this leak.
This matters to you
This checklist matters to entrepreneurs, content creators, website owners, brand managers,
PR professionals, marketing analysts, and SEO professionals.
Understanding how the algorithm works today can help you maintain your competitive edge, optimize opportunities, mitigate risks due to these changes, and make informed decisions on your digital strategy.
This checklist is based on everything I learned from listening to two hour-long webinars Rand and Mike hosted recently.
3. Quick poll
I think I’m
in the
wrong
session.
Sit down
Hilary, I
got this.
I know enough
it takes two
hands to hold
all my
knowledge.
I’m
familiar, I
had a
MySpace
page.
Fist bump, I
know
enough to
be
dangerous.
5. or ?
Social media is a free tool
Social media is a quick easy way to promote our
business
Everyone’s on [insert latest greatest social
platform], we should too.
Our donors/demographic aren’t on social media
We’ll get an intern to handle it
We don’t have the time
We don’t have enough to talk about
6. “Social media is free.”
No it’s not.
“Social media is quick & easy.”
No it’s not.
7. What are your goals
Engaging community
Retaining donors
Acquiring donors
Generating brand awareness
Building thought leadership
“Our goal is to strengthen our
community of supporters.”
8. Takeaways part deux
Search Instagram for content
Upload email lists to Facebook
Impressions versus reach
9. “I’ve heard Wakie is the latest
platform, let’s get a Wakie
account.”
10. “Our demo is not on social
media.”
Most demos are on social media
Facebook
Grandma checking up on her grandkids
Twitter
Media
Instagram/Snapchat
Next gen of donors
Pinterest
Bloggers
12. “John’s sister Mary plays tennis with Nancy who lives
next door to someone who has a kid who is a
freshman in the business school at USC and wants to
run our social for July.”
Social media is growing 3x faster than email
Email lists grew over 11%
Brand messaging
Crisis communication
In-tune
Donate now buttons
.before@
Saving Snapchats
13. “We don’t have the time.”
Do you have a phone?
Twitter multi-profiles
Instagram multi-profiles
iPhone/Android integration
30 minutes a day
Schedule your retweets
14. Takeaways part quatre
Hashtags (ps. my dad still calls it a pound sign)
Good hashtag –
Put your kid in a neon yellow shirt and he’ll be much
easier to find. Do a search for all kids in a neon yellow
shirt and that will eliminate a lot of kids to help
narrow your search.
Bad hashtag –
Put your kid in shorts. Do a search for all kids in shorts.
You’re going to narrow down some, but not a whole lot.
16. “We don’t have enough to talk
about.”
80/20 rule
Humor
Babies
Heartstrings
Hunger
Real-time
Caption-this
Fill in the blank
17. Takeaways part cinq
Podcasts –
Social media – Social Media Examiner Show, Online
Marketing Made Easy with Amy Porterfield, Social
Media Pros Podcast
Nonprofits – Nonprofits are Messy, The Nonprofit Ally
Podcast (focus on social), Nonprofit Leaders Podcast
Facebook and LI groups for references, networks
Blogs
www.bethkanter.org
20. Things I’m crushing on
Bringing offline engagement online
Step n’ repeats
Mini photo booths
Social happy hours
21. Things I’m crushing on
Repurposing Facebook LIVE
content
Download HD file, upload to YouTube
30 second version for Twitter
60 second version for Instagram
Transcribe into blog post & embed
into website
Creating events for Facebook Live
streams
22. Things I’m crushing on
Facebook events
Snapchat running
stories
Not posting too much
No more Periscope,
hello Twitter LIVE
Instagram analytics
(well, all analytics really)
23. Takeaways part six
Repost app
@ihavethisthingwithfloors, 711k+ followers
#ihavethisthingwithfloors, 350k+ posts
24. Where it’s going…
Virtual reality
Increased social and e-commerce
360 degree videos
Snapchat memories