Success Beyond Links: How To Make Your Content More Valuable

The document discusses 10 tips for boosting digital marketing with limited time and budget. It focuses on leveraging mobile and social media platforms. The tips include creating a mobile-friendly website, optimizing SEO, claiming a Google My Business listing, blogging, using infographics, participating in the HARO platform, uploading to SlideShare, curating relevant content from others, writing as an unpaid contributor for publications, and creating videos for YouTube. The overarching themes are maximizing exposure through free and low-cost tactics that target mobile users and build thought leadership.

How will customers transact in a landing pageless world? The reality is, our digital purchase behaviors have been changing rapidly in small but growing segments such as Amazon image search or ordering pizza from Dominos via your Xbox. We’re reaching a point where the landing page - and sometimes even keywords - are not necessary anymore. In this session, Purna will explore emerging search trends such as artificial intelligence, messaging commerce and conversation as a platform to uncover what we need to be doing now to best prepare.

In this broad look at search trends and searcher data, Rand will explore the key changes affecting search marketers and those seeking to earn influence through Google. From zero-click searches, to tough choices on structured data, to the new ways Google is using information consensus and weighting particular types of authority, this presentation will make every marketer a more strategic thinker about search.

This document provides 25+ proven B2B lead generation campaigns and quick wins. It discusses evaluating campaign ideas based on their ability to execute and impact probability. Top campaigns include demo and free trial nurturing emails, dormant email re-engagement, website optimization, and original research reports. It also explores using artificial intelligence for tasks like intelligent SEO, machine-written emails, and analytics to prescribe actions.

1. Finding product-channel fit is important for acquiring and retaining users. Companies should experiment with different acquisition channels through MVT testing and prioritize the most scalable and predictable channels. 2. Effective onboarding creates a memorable first impression and shows immediate value to users. Companies should understand their audience and provide manageable chunks of information to avoid overwhelming users. 3. Tracking key metrics helps companies understand how acquisition efforts impact goals like user retention and engagement. Product usage aha moments also indicate when users understand a product's value.

This document provides a summary of a content marketing pitch for improving Moz's keyword difficulty tool. It suggests adding a batch keyword difficulty feature to the Mozbar so that users can check the difficulty of multiple keywords at once from Google searches, addressing the needs of procrastinating inbound marketers. Measurement metrics proposed include reducing user churn, increasing account upgrades, more Mozboard downloads, and gains in links and social shares. The pitch argues this would allow Moz to continue leading competitors by better serving its audience and meeting users' expectations with new funding.

Rand's presentation from Mozcon 2017 on how Google enters and often crowds out competitors in vertical search spaces (and how marketers can fight back against this threat).

The power of integrating B2B influencer marketing with content marketing, a presentation given by Lee Odden of TopRank Marketing at the Oracle Modern Marketing Experience MME16 conference 2016.

3 top benefits of social media for B2B companies, 10 B2B social media tips and trends, 1 model for successful social media marketing. Presentation at Moscow social media conference by Lee Odden of TopRank Online Marketing

Joe Pulizzi and 59 other content marketing thought leaders and practitioners offer their best content predictions for 2015. Take a look at predictions from Jay Baer, Michael Brenner, Lee Odden, Kristen Hicks, Pawan Deshpande, Dayna Rothman, Doug Kessler and so many others. Leave a comment with your own content prediction!

This document discusses strategies for optimizing a brand's mobile presence after launching a mobile-friendly website. It covers areas like tracking user behavior across devices, personalizing the mobile experience, integrating online and offline touchpoints, optimizing checkout and engagement on mobile, and leveraging apps, email and social media to engage mobile users. The key messages are that mobile is now a core part of the customer experience, users expect a seamless experience across all devices, and the focus should be on understanding user needs and creating value at every touchpoint of the customer journey.

The document discusses content marketing strategies for small businesses. It recommends defining objectives, developing a content strategy by analyzing competitors and your own presence, and building a content delivery team. An example of BuildFire, a startup, is provided that increased traffic from under 1,000 to over 25,000 monthly visits within 3 months by following this process. Success is measured through metrics like traffic, social shares, brand mentions, and conversions.

How much time and money do we collectively burn by fixing the same kinds of basic, "binary," well-defined things over and over again (e.g., meta tags, 404s, URLs, etc), when we could be teaching others throughout our organizations not to break them in the first place? As long as we "own" technical SEO, there's no reason (for example) for the average developer to learn it or care — so they keep making the same mistakes. We proclaim that others are doing things wrong, but by doing so we only reinforce the line between our skills and theirs. We need to start giving away bits of the SEO discipline, and technical SEO is the easiest piece for us to stop owning. It's time for more democratization, education, collaboration, and investment in open-source projects so we can fix things once, rather than a million times.

Our VOC survey identified areas where visitors had unsuccessful experiences on our site. The dual-axis chart showed account information tasks resulted in no successful visits, but did not provide clear insights. A side-by-side bar chart showing task completion rates alongside response volumes provided better context. This revealed product specifications had the highest percentage of unsuccessful visits and most responses, making it the highest priority area for improvement. The presentation emphasized using visualization best practices like removing unnecessary elements to reduce cognitive load and clearly convey insights.

Rebooting the whole idea of content marketing as a different kind of business activity, rather than as an alternative form of advertising and marketing. This was my keynote at #ContentJam16

This document summarizes Rand Fishkin's presentation on how marketers can keep up with Google in 2017 and beyond. It discusses 5 key things marketers must do: 1) diversify traffic sources to reduce reliance on Google, 2) create a scalable link building strategy with decreasing friction, 3) use searcher intent and changing SERP features to break through Google's results, 4) evolve keyword targeting to match Google's sophistication, and 5) focus on searcher engagement which may be a new key ranking factor. The presentation explores how Google is increasingly using machine learning and user data in its algorithms.

The document discusses 5 trends in content marketing for 2017: 1) Starting a content movement by inspiring customers with stories and videos, 2) Adapting SEO to focus on answering customer questions for voice search, 3) Leveraging customer data and technology to personalize experiences, 4) Testing cognitive and AI tools to automate some content creation, and 5) Democratizing content creation through participation and collaboration with influencers and customers. The document provides examples and lessons for each trend, encouraging marketers to start a content revolution by testing these emerging approaches.

This document summarizes a presentation on whether links are still important ranking factors for Google search. It discusses both sides of the argument. On one hand, Google says links are still important, but correlation studies on the relationship between links and rankings have been inconclusive. The document also presents data showing branded search volume may explain rankings more than domain authority from links. It concludes that while links may still help sites reach the top competitive tier, other factors like content, user experience, and brand awareness are increasingly important for determining search rankings. The key things SEOs should focus on next are optimizing for users through testing and improving content marketing to build their brand.

Under Sundar Pichai, Google is doubling down on machine learning and artificial intelligence, and they're not the only ones. The impact of the robot revolution will not be limited to the ranking of search results, and the impacts on the job market are the subject of endless speculation. Will has been researching the parts of our digital marketing jobs that computers can do better than we can. In this talk, he'll explore the boundaries of human and computer capabilities and show you how to combine the strengths of both.

Whilst links should still be something we try to earn in 2017, we should begin to think of them as an added bonus, rather than a primary objective. Kirsty will share tactics of how to secure links without huge time and resource investment, to minimize the risk and diversify the positive impact of link building in a content world.

With Google rolling out the mobile-first index in 2017, the performance of a website’s mobile version is more relevant than ever. In this session, Marcus will reveal the most important mobile Ranking Factors, with a particular focus on content. Secondly, we will illuminate keyword opportunities with a much larger search volume on mobile, and analyze user needs and content demands that differ between desktop and mobile. By analyzing brands’ websites that exhibit outstanding mobile performance, you’ll take away best practices for mobile search optimization in 2017.

Google is telling us what our customers are looking for; they've spent billions doing the research. All we have to do is pay attention. In this session, Rob will provide a guide for how you can take cues from Google, and create better strategies for gaining the attention of your customers at each stage of the purchase funnel.

Want to convert better? Then you need to learn how to steal your best copy right out of your client's mouths. In this session, Joel will share a proven process for collecting and then translating customer feedback into copy that obliterates objections and moves prospects to act.

Machine learning is a concept that has is turning science fiction into real technology today. However, the applications of this technology seem daunting to marketers. In this talk, Mike King shares how marketers can take advantage of machine learning using ready made tools and tactics without knowing how to code.

Why do some pieces of "10X" content make the leap while others languish in obscurity? Rand examines the common elements that make for success vs. failure in this analysis of 99 unique pieces of extremely high quality content pieces.

Ross will take a look at how taking risks on content and making investments can work out in a big way for brands and marketers. Whether it’s experimenting with content on Reddit, Slideshare, Quora or Instagram, Ross shares some of the best lessons he's learned over the years.

We’ve all been there: the site goes down; organic traffic plummets; your emails hit the Promotions tab; your AdWords keywords turn to (not set) … you get the idea. We’re talking about the stuff that PTSD for marketers is made of. Annie will show you how to set up a first-alert system in Google Analytics to let you know the first sign of trouble before it’s too late.

Most of us search to solve a problem as quickly, easily, or thoroughly as possible. Once you decide your job is to help people find solutions to problems, you have to hear from them, not least because keyword research is lacking understanding of a searcher’s emotions. How many people searching for Rolex's today are dreamers vs. actual buyers, and how would you market to each group separately? You have to talk with them. Don't have time to talk to users? Google is a great proxy for what people want, and Wil will show you how to start turning keyword research into an empathetic exercise.

Chat apps have grown to have more monthly active users than traditional social networks, but how do you leverage that reach for your brand? Diving into the world of messaging apps and their chatbots, Jes will discuss case studies of successful strategies; highlight tactics and practical tips for optimal user engagement; and look to the future to see how chat apps are positioning themselves against traditional websites and the potential impact of this.

With the rise of mobile, everyone needs Local SEO. Using his own extensive research, Greg will discuss how Local is more necessary than ever before, and share his latest tips on local optimization and advanced tips for getting maximum visibility in local searches. He’ll also dig into Facebook Ads for local SEO ending with some of his most creative and unique ideas for better ad performance.

The content marketing bandwagon is ridiculously crowded and the vast majority of your efforts go nowhere - 99.9% of content gets fewer than a thousand shares and the average conversion rate from all this stuff is less than 1%. What’s a marketer to do in 2017 and beyond? Spoiler alert: the answer has virtually nothing to with the conventional wisdom of creating “quality content”. In this session on content marketing strategy, Larry will introduce new tactics for creating and cloning unicorns - the rare l content that does remarkably well on all channels, and even converts well, too.

How has mobile marketing changed in the past year and how should your business react to best prepare for 2017 and beyond? Emily will discuss the what future holds for mobile optimization and how to rise above the rest of the pack in a mobile-first world.

The feeling you get from finally coming up with a workable idea is one of lightness and relief. That is, until you realise that’s just half the battle; the arduous journey of deciding on an execution still lies ahead. This is as much about what story you want to tell, as it is about visual design. This presentation delves behind the scenes of actual case studies and projects with a particular focus on answering the why, what, and how of data visualisation.

This document discusses whether links are still important ranking factors for Google search. It presents arguments on both sides of the issue: - Google says links are still important, but the company has been wrong before about technical details. - Correlation studies between links and rankings are inconclusive, while brand awareness through branded search volume may better explain rankings. - Anecdotal examples show links sometimes have an impact but other times rankings change dramatically without link changes. - The conclusion is that while links may still be needed to reach the top competitive tier, other factors like content, usability, and brand awareness are increasingly important - users and a good experience are Google's priority. SEOs should focus on optimizing for people through

Presented at SearchLove San Diego on February 24, 2017. Learn the latest updates in Local Search, including how you'll need to update your strategies after the Possum update from 4 months ago. Learn exactly how to optimize both on site and off site signals to help boost your local relevance, so you'll be visible in more search results. Also, learn a few awesome tips about Facebook ads and how to use them to target additional local customers.

There is always a way to measure content marketing impacts if you plan ahead.... Platforms like Majestic, BuzzSumo, CoverageBook, SEOMonitor, Google Analytics and Google Search Console can help you measure.

El documento describe la importancia de la comunicación escrita a lo largo de la historia y sus diversas formas, incluyendo cartas, correo electrónico, prensa y nuevas tecnologías. Explica que la comunicación escrita nos ha permitido conocer datos sobre nuestros antecesores y ha facilitado el progreso de las comunidades. Señala que la escritura también sirve como forma de liberación personal y entretenimiento para los lectores.

The line between advertising and marketing has become increasingly blurred, and branded content is everyone’s business. Content for link building has long been a staple of search strategies, but how does it fit into the bigger picture of marketing in 2017? Vicke has been researching ways in which content can play a more direct role in adding value to a business beyond SEO gain. Putting linkbait aside, she will be offering insights into what it takes to make content that serves both a brand and those it wishes to convert.

The document discusses strategies for creating effective branded content. It emphasizes that content should provide value to both the brand and the audience. It recommends starting with micro-conversions like growing social media followers rather than difficult-to-measure metrics like brand awareness. The document also presents a framework of HOW, NOW, WOW content types to educate, engage and entertain the audience. Real-world examples from Monster and other brands are provided. The key message is that content must offer informative, timely, and entertaining value in order to build the brand and relationships over the long-term.

Presentation to CIM Sheffield as part of MADE Festival covering digital strategy, websites, SEO, inbound content marketing, social media, conversion optimisation and analytics and measurement.

This document outlines an agenda for a presentation on social commerce. The presentation will discuss what social commerce is and how it works, the current state of social commerce, why brands should invest in it, popular social media platforms that can be used for social commerce, and how to build a social commerce strategy. It also provides information about Wix and its e-commerce solutions. The presentation aims to educate attendees on leveraging social media for online sales and developing a successful social commerce approach.

The slides from my Chartered Institute of Marketing (CIM) talk at Hull University Business School on 2 February 2016, where we looked at social media marketing return on investment (ROI) and a seven step approach to better achieving it. Includes case studies on companies including Fisher Tank and Maersk.

The document discusses the online promotional campaign for Bournvita cereal conducted by BC Web Wise, an Indian digital media agency. It describes the development of the Bournvita Confidence Academy microsite, which was designed to engage children ages 6-14 and promote the brand's message of confidence. Key sections of the microsite included games, videos of the reality show champions, activities to complete and share, and tools to track engagement and referrals between users. The campaign was successful in building the Bournvita brand and community online.

Marketing technology advances have made it easier and more affordable to connect activities to outcomes, but content marketers have largely dropped the ball when it comes to monitoring, reporting and improving performance. The key is to align content marketing KPIs with overall business goals, have a logical and well-documented process for updating and reporting results, and develop systems for turning data into intelligence and intelligence into action. Attendee takeaways: * Prioritize content marketing goals. * Identify Key Performance Indicators (KPIs). * Select the right analytics technology and tools. * Optimize your use of Google Analytics. * Turn data into insights and actions.

The document provides information on #GetChitter, a marketing program that aims to help companies gain control over their online marketing, content shared by customers, and customer retention. #GetChitter delivers a return on investment, provides a platform for companies to control their online marketing and messaging posted by customers, and pushes content to advocate for loyal customer retention. The presentation teaches how companies can copy #GetChitter's tactics to create their own customer loyalty and marketing program without hiring the company.

The document provides information on #GetChitter, a marketing program that aims to help companies gain control over their online marketing, content shared by customers, and customer retention. #GetChitter delivers a return on investment, provides a platform for companies to control their online marketing and messaging posted by customers, and pushes content to advocate for loyal customer retention. The presentation teaches how companies can copy #GetChitter's tactics to create their own customer loyalty and marketing program without hiring the company.

[A version of my presentation given to Denver Digital Summit 2014] With Instagram having an estimated 4.5 million daily photo-shares and Pinterest being the web’s third largest traffic referral source, clearly we're in the middle of a visual content revolution. But visual social sharing sites are part of a new cultural paradigm and the prosumer revolutionaries who use them won’t respond to the traditional ways of marketing. It's not about the tools or the platform - it’s all in using the right approach. What are the rules of this new digital culture? What does this audience crave, and what will turn them off? Who's doing it right? And most importantly: how can companies leverage this knowledge to organically amplify their brand reach? (Works Cited in the comments and at http://easybib.com/key/aa2440)

Increase the success of your organic social media strategies by tying them to bottom-line ROI key performance indicators.

Here are 11 tips for creating a successful financial content strategy that I presented at Content Marketing World 2013.

SMX Sydney 2014 - Using Social Media for SEO & Traffic Gain by James Norquay. This presentation goes over actionable strategies for using Social Media sites for SEO and Traffic gain.

Interested in fueling even better results with marketing on LinkedIn? Here’s your chance to hear firsthand how the LinkedIn marketing team achieves success. I’ll share our secrets and best practices that you can implement immediately. Enhance your marketing as you learn how we harness the power of LinkedIn to: -Build awareness and shift perception among the right target audiences -Demonstrate thought leadership -Nurture prospects with content until they are ready to buy -Drive more qualified leads faster than ever before

As digital technology continues to evolve, so do the channels by which businesses can reach customers all over the world. This presentation covers some of the basic methods: • Display Advertising • Search Engine Marketing (SEM) • Affiliate Marketing • Mobile Marketing • Email Marketing • Social Media Marketing All of these digital channels call for a much more targeted and interactive approach than traditional marketing. By choosing a primary content platform and engaging customers with a consistent stream of high-quality content, businesses of any size can achieve digital marketing success - both in their local market and globally.

The document outlines Kevin Cain's lessons learned developing a financial content strategy. It recommends sharply focusing content on a specific target segment and buyer persona. It also stresses hiring a managing editor, building a content creation community, and creating high-impact content optimized for search and conversions. The strategy further involves repurposing content across channels, measuring performance, and holding retrospectives to improve over time.

True or False: social media marketing is 5% creativity, 10% strategy and 85% getting approvals. Nobody knows this better than agencies. All digital marketing agencies today need to be able to provide clear metrics and performance for their customers’ social media ROI. But...proving and delivering ROI to clients can be challenging… In this agency spotlight, Switch discusses the different challenges of proving social media ROI across Paid and Organic and will give us some successful case examples from both. On top of that we will hear more on how they have the dual responsibility of owning their own ROI, and why showing ROI is just one of many significant steps in proving your agency’s success. You’ll learn: The challenges of proving social media ROI to clients - Paid vs Organic Why strong organic social performance forced one of Switch’s clients to stop a campaign? (Case Example) How Switch increased Paid Social ROI by 44x in a 6-week period (Case Example) How to own and report on your own Social ROI - “making Switch a client of Switch” Watch On-Demand: https://www.falcon.io/cmp/roi-resources/

Social media is no longer optional for businesses, but should be an integral piece in their overall marketing strategy. If you’re not already using social media for your business, or feel like your social media marketing isn’t successful, this presentation is for you. You’ll learn the benefits of social media marketing and how to overcome the challenges it can present to your business. Why your business needs a social media strategy and what should be included in it. How to measure your business’s success on social media and determine ROI. Finally, why social media should be integrated with your larger business and marketing goals.

Before the Launch: Creating an Online Presence with Social Media, SEO & Content talks about what you should do to optimize your online presence prior to launching your business.

James Bloor presented a case study of Picador, which is built on Kentico EMS platform. He discussed how content personalisation and marketing automation are used to optimise engagement and visitor experience.

The "Digital Marketing Metrics" PDF by Digital Scape provides a detailed guide to essential metrics used in digital marketing. It explains the importance of metrics in tracking and optimizing marketing efforts, offering definitions, formulas, and examples for each metric. The document covers metrics such as Return on Ad Spend (ROAS), Customer Lifetime Value (CLV), Cost of Acquisition (COA), Click Through Rate (CTR), Conversion Rate (CVR), Cost Per Sale (CPS), Bounce Rate, and Lead Conversion Rate (LCR). The aim is to equip marketers with the knowledge needed to make data-driven decisions and enhance campaign performance. Learn what is metrics, difference in metrics, different types of metrics and calculation.

TRAINING OUTLINES Build Dashboard and Admin Panel for the Client Adding Auto Pagination Script to control content on the PHP result page Upload and Publish Files, Images and Video Dynamically Configure a payment gateways API for accepting online payment Embedding Google and Social Media APIs like Google Direction Maps, Charts Adding Ajax to generate elastic search and auto suggestion list Enabled Refine Search like Colors, Size, Price for a e-commerce website Write Mails and Alert Notification Scripts for Users SMS Integrations for Payment, OTP and account confirmation Various verifications, captcha and approval ways to automate account User Controls like Login, Signup, Manage Profile, Logout, Get Password etc Collecting and displaying data from SQL using Joins and procedures Enabling dynamic data ready for the JSON So we could parse it for other APIs Manage a Hosting account, Uploading Backup and SQL, Cpanel Management

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The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.

How to Rethink the Way you use Instagram to Drive Sales and Customer Engagement If you’re using Instagram to build or grow your business this presentation is for you. Navigating Instagram campaigns doesn't have to be overwhelming. By understanding the right strategies, you can turn engagement from a time-consuming task into a powerful tool for driving sales and a deeper understanding of your customers and fans. Key Takeaways: Running campaigns on Instagram can be and should be easy and effortless Every post is an opportunity to collect valuable information to empower you to make more strategic choices The power of giveaways on Instagram to drive engagement and first party data

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Let’s be honest. Improvements in search rankings and organic traffic don’t always translate into sales. Yet, you spend the majority of your SEO resources on driving rankings and traffic. What if you built your SEO content with conversion in mind from the beginning? You’d generate more organic traffic that actually converts into revenue! Join 20-year search marketing veteran as he unveils his framework for developing SEO content with conversion in mind every step of the way ‒ from keyword strategy to content development and publication. Takeaways: Tactics and benchmarks for SEO content that converts in 2024 Page layouts and content formats that convert organic traffic Crafting keyword strategy and calls-to-action for conversion

Nick will present his "best of" findings from reviewing and testing more than 200 generative AI platforms over the last three years. While some programs will save you more than half the time, you can bet to save at least 50% of your time creating content if you begin using these tools. Key Takeaways: Attendees will walk away with a comprehensive list of generative AI programs that will make their lives easier. From blogging to video production and even AI marketing assistants, you will learn about nearly 20 AI platforms that are guaranteed to make your life easier in some way.

A presentation for the Digital Marketing World Forum by Jessica Redman and Andrew Fox. Discussing how SEO supports across numerous marketing channels and how user search behaviour is changing. Discover how to optimise social media posts for discoverability and learn about Topical Domination.

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The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.

Explore the dynamic landscape of social media marketing in 2024 with our comprehensive presentation. Delve into the top 10 advantages and disadvantages that digital marketers face in leveraging social media platforms. Understand the opportunities for growth, engagement, and brand visibility, as well as the challenges and potential pitfalls that come with navigating the ever-evolving digital ecosystem. This presentation will provide valuable insights and actionable strategies for maximizing the benefits of social media marketing while mitigating its drawbacks, tailored specifically for the needs of Markonik.

The continued disappearance of the third party cookie has both targeting and tracking implications for open-web advertising and marketing. We'll discuss where context, identity graphs and first party data are being used to substitute for third-party cookies. We'll also discuss where CTV and other newer media channels are maturing to allow for household or personal targeting. Key Takeaways: Learn how to effectively target prospects and consumers at various stages using a combinations of targeting types across channels.

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Top 7 PPC and SEO strategies to drive more traffic and conversions. Most companies already own the data, let's share the data and boost the performance of both channels. Key Takeaways: Why PPC and SEO teams should strategize together7 ways PPC and SEO can work together to drive even more conversions

Develop a category & retail vision to drive business impact today Join Arnoud from Danone and Tris from Ipsos Strategy3 as they guide you on a journey through the art of leveraging trends and foresights to craft a category and retail vision. Discover the crucial need of future readiness, and understand how the future can lead to new opportunities, here and now. Be prepared to unlock the future potential of your enterprise!

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