Beacon, GRDDL, and Twine... oh my!! Sometimes it is hard to keep track of all the new technology on the web. Which are the ones worth paying attention to? Let's take a look into how the web evolves and where we've came from. (Finally, a field where "evolution" and "intelligent design" can play nice.) We'll dive deep into some of the upcoming trends poised to change the web as we know it.
Web 1.0 was the first generation of the world wide web and allowed for one-way broadcasting of information from website owners. Web 2.0 focused on enabling collaboration and information sharing between users online through things like social media platforms and wikis. Web 3.0 extended on these social aspects and aimed to provide location-aware and moment-relevant experiences across multiple devices. Web 4.0, still in development, envisions a symbiotic relationship between humans and machines through technologies like ambient intelligence and mind-controlled interfaces. Each generation brought new interactive capabilities to the internet and how people engage with online information.
The document discusses various aspects of developing and maintaining an ICT project for social change. It provides guidance on creating a concept paper for an ICT project, including key elements like introduction, purpose, description, and support. It also offers tips for publishing an ICT project through platforms like blogs, social media, and content management systems. Methods are presented for promoting and monitoring published projects to increase traffic, such as using multimedia, online tools, images and collaboration. Metrics like demographics and psychographics are described for analyzing audience feedback. The document stresses the importance of regularly updating content to maintain audience engagement.
Web 1.0 sites are static and do not allow user interaction or contribution. Web 2.0 introduced social media sites that empower users to share and interact with each other. Proposed features of Web 3.0 include browsers that learn user preferences to provide personalized search results and recommendations. However, the concept of Web 3.0 is still developing and experts disagree on its precise definition and technologies.
The document discusses current and future trends in information and communication technology (ICT). It covers topics like Web 2.0, which enables greater user interactivity and collaboration, as well as Web 3.0, which aims to make web pages more intelligent through semantic analysis. Converging technologies, social media, mobile devices, and assistive media are also shaping new ICT trends. The document provides examples of these concepts and outlines some challenges of emerging technologies like compatibility and security issues with Web 3.0.
This document discusses the key principles and elements of web design, including purpose, communication, typeface, colors, images, navigation, and layouts. It explains that the purpose is to fulfill a goal, communication aims to absorb information quickly, typeface is dominant visually, colors enhance experience, images deliver messages, navigation allows moving through pages, and layouts arrange content physically using grids, F-patterns, or mobile designs. It also mentions load time impacts a website's success.
The document discusses the evolution of the World Wide Web from Web 1.0 to the current Web 3.0. Web 1.0 referred to the earliest stages of static websites without interactive content. Web 2.0 introduced user-generated content, social networking, and more dynamic elements. While not officially released, Web 3.0 is focused on semantic technologies like artificial intelligence to further personalize the user experience. Major players like Amazon, Zappos, and Cisco are leveraging these Web 3.0 capabilities today.
Web 3.0 aims to bring together the content of Web 1.0 and the social aspects of Web 2.0 by creating meaning from online content and social context through advances like semantic search engines that understand concepts rather than just keywords. It will be a more personalized, intelligent web where software agents can perform tasks on a user's behalf based on their needs and preferences. While definitions vary, Web 3.0 is emerging as a dynamic, customized web that filters and organizes information for individuals.
The document provides an overview of web design and development. It begins with defining key concepts like the world wide web, web browsers, HTTP, URLs, and the W3C. It then discusses where to start with web design and the main things someone needs to learn, including HTML, CSS, JavaScript, responsive design, and server-side programming languages like PHP. The document serves as a high-level introduction to the main components of web design.
Web 3.0 refers to a proposed next stage of the World Wide Web focused on semantics and syndication. It aims to support greater user interaction and collaboration through artificial intelligence and linked data. The key aspects of Web 3.0 include linked data to integrate information from diverse sources, ubiquitous connectivity through various devices, and machine learning to automate tasks and queries. Some examples of potential Web 3.0 applications include personalized recommendations based on user behavior and automated planning of activities like movies and meals. Challenges to developing Web 3.0 include the vastness of online data and ensuring consistency, accuracy and trustworthiness of information.
The Semantic Web aims to have machines understand the meaning and context of web content by including semantic markup in web pages [per W3C standards]. Tim Berners-Lee coined the term and sees it as key to realizing his vision for Web 3.0, where machines can intelligently deliver personalized content by understanding user preferences. However, Web 3.0 faces challenges around compatibility with current browsers/HTML, security of user data, and limitations of machines to logically interpret vague language.
Compare & contrast the nuances of varied online platforms-CS_ICT11/12-ICTPT-I...Amber Espiritu
5th Slide video showing source: https://www.youtube.com/watch?v=rDkxsNmKDGk&t=5s
Feel free to change some content, but please be mindful about acknowledging the source .
Web 3.0 refers to a semantic web where information is given understood meaning to enable better organization and search. It involves representing data using Resource Description Framework (RDF) and ontologies, defining relationships between concepts using Web Ontology Language (OWL), and formulating rules using Semantic Web Rule Language (SWRL) to enable reasoning about data. This moves the web towards being a web of data that can be processed by machines to better satisfy user needs.
L1 introduction to information and communication technologyLevie Catalbas
This document discusses information and communication technologies (ICT). It begins by introducing ICT and how it deals with using various communication technologies. It then discusses the evolution of the World Wide Web from static Web 1.0 pages to dynamic Web 2.0 pages that allow for user interaction and participation. Key features of Web 2.0 like tagging and software as a service are explained. The document concludes by discussing the goals of Web 3.0 to have machines understand user preferences and deliver personalized content along with some challenges of implementing Web 3.0.
The document discusses the evolution from Web 2.0 to Web 3.0 and how this relates to libraries and information professionals. Web 2.0 allowed for remixing and mashing up of content but had issues with fragmentation and silos of information. Web 3.0, also called the Semantic Web, aims to make information on the web more open, interoperable and under user control through technologies like ontologies, taxonomies and folksonomies. ThisSemantic Web approach could help libraries with tasks like indexing, classification and metadata. The document also briefly outlines some potential applications of Web 3.0 like social networking integration and mobile access to information.
Social networking services allow users to create profiles and connect with other users to build social networks online. They can be used for various purposes like connecting with friends, professional networking, dating, and more. Some popular social networks are Facebook, Twitter, LinkedIn and MySpace. While social networks provide benefits like facilitating communication and connections, they also pose privacy and safety risks that users need to be aware of when sharing personal information online.
This document summarizes a social media strategy workshop presented by Chris Snider. The workshop covered best practices for platforms like Facebook, Twitter, LinkedIn and Instagram. It discussed creating engaging content like images, videos and live videos. It also covered measuring social media performance, building campaigns, and using Facebook ads. The goal was to help attendees improve their social media strategies and build more effective presences on various networks.
Web 2.0 refers to a way of sharing and leveraging knowledge using technology, emphasizing writing, sharing, communities, blogs, tags, and wireless access over reading, owning, companies, home pages, and dialup access. Social media are web and mobile tools used for sharing and discussing information in a conversational format between people. The rise of Web 2.0 and social media is driven by better technology access, expectations of younger generations, and their ability to connect people, information, and communities to create and collaborate.
Web 2.0 refers to second-generation online services that emphasize user-generated content, interoperability, and collaboration on the World Wide Web. Key aspects of Web 2.0 include AJAX (Asynchronous JavaScript and XML), which allows web pages to be updated asynchronously without reloading, RSS feeds for sharing content, and social networking/sharing sites. Software as a Service (SaaS) delivers software applications over the internet, eliminating the need to install and run applications locally on computers.
Les professionnels de l'information face aux défis du Web de donnéesGautier Poupeau
Diaporama pour une communication donnée dans le cadre de la journée d'études ADBS-EDB, "Quel Web demain ?", 7 avril 2009, http://www.adbs.fr/quel-web-demain--57415.htm
Web 1.0 to Web 3.0 - Evolution of the Web and its Various ChallengesSubhash Basistha
The document discusses the evolution of the World Wide Web from Web 1.0 to Web 3.0. Web 1.0 allowed only read-only access to static web pages. Web 2.0 enabled user-generated content and interaction through features like blogs and social media. Web 3.0, also called the Semantic Web, will feature an intelligent web that can understand the meaning of information through standards like XML, RDF, and OWL that structure and define relationships in data. This intelligent web of linked and integrated databases will enable more advanced searches and interactions that go beyond just keywords.
The document discusses the Semantic Web as Web 3.0. It explains that while current web pages use HTML to describe structure, not meaning, the Semantic Web aims to allow computers to understand the meaning behind information by recognizing things like people, places, events. This is done through techniques like embedding semantic annotations directly into data using standards like RDFa, microformats, and querying data with SPARQL. The Semantic Web will enable new applications by making the web more machine-readable.
Web 3.0 explained with a stamp (pt I: the basics)Freek Bijl
The document discusses the evolution of the web from Web 1.0 to Web 3.0. Web 1.0 focused on determining what content to display online, while Web 2.0 utilized the power of networks and user-generated content through social changes. Web 3.0, also called the semantic web, will be driven by technological changes and focus on making data meaningful by structuring it and connecting databases to better answer queries about related information across different sources.
The Next Big Thing is Web 3.0. Catch It If You Can Judy O'Connell
The best minds on our planet are suggesting that the Internet will continue to be arguably the most influential invention of our time. We are in the midst of a highly dynamic and dramatically changing landscape. Where Web 1.0 made us consumers of information, Web 2.0 allowed us to be participators and creators. Web 3.0 and the Semantic Web technologies are beginning to play a larger and more significant role in the search and filtering of the content fire hose that teachers and students encounter each day. How will the semantic web influence our learning and teaching encounters on the web? What is the connection between meaning and data? Will search or discovery be the main driving force in the 3.0 information revolution? How will information and knowledge creation in a semantic-powered online world develop? This session will draw on Semantic Web research and developments and show how connecting, collaborating and networking in a Web 3.0 world is changing the ground-rules once again.
Web 3.0 explained with a stamp (pt II: techniques)Freek Bijl
What really means web 3.0, or: the semantic web? With this second presentation I explain the meaning of web 3.0 by an example of a stamp collection. This presentation is a translation of a Dutch version made earlier. For more detailed information in Dutch you can have a look at BijlBrand.nl
1. The document discusses the evolution of software and technology.
2. It compares the natural evolution of software to the evolution of lifeforms, with software becoming more complex over time as different components interconnect and interact.
3. The summary suggests that the Internet and World Wide Web are a collection of interconnected computer networks that have evolved significantly over time to become a global system of interlinked information resources based on the Internet protocol suite.
The document discusses the evolution of the internet from Web 1.0 to Web 3.0. Web 1.0 consisted of traditional media companies pushing content to passive users, while Web 2.0 enabled user-generated content through platforms that allowed everyone to publish. However, very few people were able to earn a living from publishing on these platforms. Web 3.0 aims to enable user-generated business by providing everyone with professional publishing and business management tools to run their own media businesses and make a living from their creativity.
The document traces the evolution of the web from its early origins in the 1970s through recent developments. It discusses important milestones like the development of HTML in the early 1990s to enable web pages, the release of early browsers like Mosaic and Netscape, and the introduction of technologies like JavaScript, CSS, and AJAX in the late 1990s. More recent developments discussed include the launch of Chrome in 2008 and the finalization of HTML5 in 2014. The web has grown from its early days to now having an estimated 100-148 million users.
This document summarizes the evolution of the World Wide Web through the lens of a web developer, from its origins in the 1980s to modern developments. It discusses key milestones like Tim Berners-Lee's initial vision for hypertext in 1980, the creation of HTML in 1989, the rise of web browsers in the early 1990s, and the explosion of websites in the mid-1990s. It also outlines the emergence of web standards, the growing importance of web developers, and technical advances like CSS, JavaScript, Ajax, and HTML5 that have enhanced the capabilities of websites over time.
Web Technology Trends for 2008 and Beyond, May 2008 UpdateRichard MacManus
An overview of emerging web technology trends, as covered on top tech blog ReadWriteWeb; such as Websites becoming web services, Semantic Apps, Open Data, Mobile Web, Recommendation Engines. This presentation was given by ReadWriteWeb Founder and Editor Richard MacManus at XMediaLab, Wellington, May 2008.
UPDATE: The latest version of this presentation is here: http://www.slideshare.net/ricmac/readwriteweb-presentation-dec08-presentation/
MySQL is an open source database server that runs on many platforms. It provides database and user management functionality via command line clients or graphical clients like phpMyAdmin. PHP enables accessing and manipulating MySQL databases from web applications. Sample code is provided for a basic e-commerce site using MySQL to store user, product, and cart data in tables and perform common queries like listing products, viewing carts, and searching. The site is built with main.php handling sessions and routing and includes other files for specific tasks like login, logout, adding to cart, etc. which interact with the database using functions defined in db.php.
Web 3.0 adalah generasi ketiga internet yang memungkinkan komunikasi manusia dengan mesin dan menyediakan informasi secara otomatis berdasarkan pemahaman mesin terhadap konten daring. Tujuannya adalah meningkatkan produktivitas dan kenyamanan pengguna melalui pemahaman mesin terhadap informasi.
Use of SOA and Web Services Technologies for EA Migration - Lessons Learned o...Nathaniel Palmer
SOA and Web Services technologies can provide powerful tools and capabilities to effect migration towards an Enterprise Architecture (EA), but what are the challenges to such an exercise, and how can they be overcome? Based on a case study at the Department of Housing and Urban Development (HUD), the first effort in HUD to analyze and design the replacement of several legacy systems with an integrated and services-based
system, this presentation will provide a technical overview of SOA and Web Services, and lessons learned from the project. These lessons will cover methodologies and modeling artifacts that were developed for the effort, the use of BPM based on the Business Process Execution Language (BPEL) and system adapters to provide an abstraction layer for system integration, an example of how Web Services can directly support EA migration, and final considerations to pass onto similar projects.
Este documento resume los pasos para crear un podcast, incluyendo preparar un guión, grabar con herramientas como Audacity, codificar a MP3, crear un archivo RSS, alojar el podcast en servicios como Feedburner o Internet Archive, y distribuirlo a través de directorios de podcasts. Explica opciones para publicar podcasts usando gestores de contenido como Loudblog, Podpress o complementos para CMS.
Présentation faite au Centre des Jeunes Dirigeants d'entreprise. Retour d'expérience sur les techniques de veille utilisant les réseaux sociaux et le web de façon plus générale.
The document discusses the evolution of the World Wide Web from Web 1.0 to Web 2.0 and proposes what Web 3.0 may look like, with a focus on how semantic technologies and artificial intelligence could enable more personalized, contextualized experiences where information is organized in a way that machines can process rather than just humans. It explores potential implications for search, social media, entertainment and how users may interact with information and each other on the next generation of the web.
The document outlines a workshop to explore developing a Web 2.0 learning environment. It will include a presentation on Web 1.0 vs 2.0, a card game to design a possible new system, and discussion of what this means. Participants will break into groups to envision the system from the perspectives of students, staff, and administration. They will consider approaches, development methods, and tools to include within a budget. Finally, groups will write stories about what it will be like for their assigned role when the new system is implemented. The workshop aims to start a collaborative design process for a more personalized, networked online learning environment.
We are moving towards a more open social world. In the future, the only social network will be the social graph. We are opening the floodgates. For online marketing, it will be the difference in row boating from lake to lake to navigating the uncharted seas. It's finally time to go exploring and the semantic web will be our compass.
All things metaverse and virtual world related. An evolved presentation delivered to lots of people in 06/07/08
Mostly the slides are talking points.
Elements refer to my presence as epredator online in a web 2.0 world
Annual LIANZA / SLANZA Weekend School, held Nelson, New Zealand on 28 April, 2007. This keynote presentation explores the Web 2.0 world, and the 'possibilities' for libraries in a digitally networked world.
1. The document discusses the history and future of semantic web technologies, including lessons learned and trends. It notes that semantic web's strength is in data aggregation rather than data management.
2. Two scenarios involving expressing claims in RDFa and linking from a homepage are presented, showing how trust can come from linked information.
3. Recent and emerging trends in user interfaces, search engines, and services are moving towards a more machine-readable web where pages make claims and datasets are interconnected.
Web 3.0? A look at the future of the World Wide Webrgkwml
The document discusses the history and future of the World Wide Web. It describes the evolution from Web 1.0's static pages to Web 2.0's user-generated content. Web 3.0, also called the Semantic Web, aims to add meaning and structure to online content using metadata standards. However, challenges remain regarding who will assign, maintain, and organize the metadata at a global scale. The future of an open Web also remains uncertain as control increasingly shifts to large companies.
This document provides an overview and introduction to key concepts related to Web 2.0, including tagging, RSS, and podcasting. It defines Web 2.0 as having shared and tagged content within website shells, with personalized interfaces powered by hyperlinks, feeds, tags, and user-generated content. RSS and podcasting allow for widespread diffusion and syndication of content across websites, aggregators, and mobile devices. Tagging associates keywords to content to organize and classify it without predetermining its use.
Part One of presentation used in a Web 2.0 / Library 2.0 familiarisation session for Dublin City Public Libraries' staff, 2007. Thanks in particular to H for use of some content.
This document discusses the core concepts of Web 2.0 including openness, collaboration, and community. It explains that Web 2.0 is focused on people, data, sharing, real-time interactions, and networks. Web 2.0 allows for new forms of collaboration and knowledge sharing between government agencies and citizens. Examples like Flickr, Twitter, and Get Satisfaction are given as tools that could be used to engage citizens and share government information in new ways.
This document discusses the history and evolution of the internet and web technologies. It covers the development of early search engines like Google, the rise of user-generated content and social media through Web 2.0, and emerging technologies like mobile applications and cloud computing. The key themes are the central role of users in driving innovation, the emphasis on open standards and sharing, and the ongoing shift to more collaborative and mobile experiences online.
Web 2.0 is about people, data, and sharing enabled by new technologies. It emphasizes collaboration, community, and harnessing collective intelligence through platforms like wikis, social networks, blogs and user-generated content. For government, Web 2.0 means moving beyond one-stop portals to embrace mashups, reusable content and services, and treating citizens as collaborators. It involves opening up data and empowering users through feedback mechanisms and participatory policy-making. Early adoption of Web 2.0 could increase government efficiency and productivity through tools that facilitate real-time collaboration and information sharing.
This document discusses the history and evolution of the World Wide Web. It begins with an overview of Web 1.0, which allowed for static, read-only content created by experts. Web 2.0 enabled user-generated content and participation through tools like blogs, wikis, and social media. Some propose that Web 3.0, or the Semantic Web, will incorporate artificial intelligence to enable machines to better understand web pages like humans. The future of the web is predicted to involve greater connectivity between online and offline data through technologies like cloud computing, microformats, and linking currently isolated information "silos."
The document discusses how the emergence of semantic web technologies may radically transform the marketing research industry. It notes that semantic web would allow computers to understand the meaning behind online data and have sophisticated thinking abilities to analyze vast amounts of user-generated information. This could mean that researchers no longer need to directly ask people questions through surveys but could instead extract insights from data people are already sharing online through blogs, social media, reviews etc. It would require researchers to completely change their approach and skills to take advantage of these new capabilities. While daunting, some companies have already begun exploring how to apply semantic web to fields like market research and predictive analytics. The industry may have to evolve to keep up with these emerging technologies.
The document discusses the semantic web and its differences from the current web. The semantic web aims to add meaning to documents so that computers can better understand human language. This would allow computers to more accurately find, combine, and act on information. However, fully realizing the semantic web faces challenges, and experts are divided on when and if it will be achieved. Some believe the vision is too complex given variations between people and cultures, while others feel significant progress can be made by 2020.
The document discusses the vision of the Semantic Web and how it allows data to be shared and reused across applications. It outlines some of the key components of the Semantic Web like ontology, RDF, and URIs. It also discusses some common misconceptions about the Semantic Web, including that it is not about building AI applications or that it requires large ontologies. The Semantic Web is envisioned to seamlessly integrate with the existing Web to allow easier sharing and integration of data.
The New Internet: When Everything Becomes SmartJeeni
The document discusses the evolution and future of the internet and the concept of an "internet of things". It describes how in the future, nearly every device will be connected to the internet and able to communicate with each other, providing examples of a smart watch communicating with a smart refrigerator. It also discusses how this level of connectivity could fundamentally change economies and societies by enabling new models of collaboration, productivity, and sharing. Overall, the document presents an optimistic vision of how a fully connected "internet of things" may help build a stronger sense of community and more efficient and shared society.
Designing for the Multi-Device, Hyper-Connected ConsumerMarta Strickland
This document discusses designing digital experiences for consumers in an era of multi-device ownership, short attention spans, and constant connectivity. It highlights trends like seamless experiences across devices, the blending of physical and digital worlds, and designing for instant and delayed consumption. Examples are provided of mobile applications that leverage location data, social sharing, and real-time updates. The challenges of meeting consumers' expectations for personalized, relevant experiences on their terms are also discussed.
3.3 Billion active mobile accounts worldwide. That’s 1 phone for every 2 people on the planet. Broadband, “real” web browsing, widgets, social extensions, and streaming television are changing the marketplace, requiring us to write new best practices.
3.3 Billion active mobile accounts worldwide. That’s 1 phone for every 2 people on the planet. Broadband, “real” web browsing, widgets, social extensions, and streaming television are changing the marketplace, requiring us to write new best practices.
Widgets are small, simple applications that perform single tasks well. Their history began in 2003 with Konfabulator releasing applets for OSX and Windows. Major tech companies like Apple, Google, Yahoo, Facebook and Microsoft then incorporated widgets into their desktop platforms between 2004-2008 to allow users to customize their experience with mini-applications.
Mobile Trends 2008 - America's Emerging Mobile WebMarta Strickland
What is the Mobile Web really? This study looks into how mobile has taken off in other countries compared to the US, and where the American mobile web story is headed. It explores emerging trends and how it relates to 4 mobile personas. Who are the mobile web users, and how/where do you reach them?
The FOWA Conference Summary document discusses focusing on user experience and delighting audiences for future web apps. It emphasizes simplicity, speed through early releases, and openness by sharing value. The document also recommends focusing on users' pleasure before business models, as happiness brings revenue. Finally, it introduces two expert speakers on user passion: Kathy Sierra who helped users past difficulties quickly at Sun and javaranch, and Gary Vaynerchuk who convinced Conan O'Brien to lick rocks and leads communities through openness in 2008.
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3. buzz
buzz
What is Web 3.0? buzz buzz
bu buzz
zz
People can not agree upon…
buzz
the name the definition the existence
“Once the ‘point ohs’ come out, there’s no stopping them. What the heck. I say we should start Web 4.0”
Sonja Hyde-Moyer, SHM Project
“Just as 'dot com' is the term for the first era of the Web, and 'web 2.0' the second, there will be a new term that
bubbles up at the right time to describe the next era”
Richard MacManus, ReadWriteWeb
“The Semantic Web (or Web 3.0) promises to ‘organize the world’s information’ in a dramatically more logical way than
Google can ever achieve with their current engine design.”
Marc Fawzi, Evolving Trends
“Web 2.0 is a marketing term, and I think you've just invented Web 3.0”
Eric Schmidt, CEO of Google
“If Web 2.0 was so hot, how about Web 3.0? This has been a recurrent theme of would-be meme-engineers who want
to position their startup as the next big thing. ”
Tim O’Reilly, O’Reilly Radar
3
5. The Theory of Biological Evolution
In the beginning…
• the world was full of genetic code
• this code formed into vessels of information
• the basic unit of biological information was known
as: the gene
• the gene could store, duplicate, and transmit data
• with duplication came interpretation and mutation
• with mutation came specialization
• genes better suited for certain tasks begun to work
together
• beneficial partnerships led to the first “organisms”
5
6. The Theory of Cultural Evolution
On an ongoing basis…
• the world is full of loose ideas
• ideas that propagate from one mind to another
• tunes, catch phrases, beliefs, fads, earworms,
technology, art, etc.
• the basic unit of cultural information is known as:
the meme
• groups of memes form together into “memeplexes”
that form the basis of beliefs, social eras, etc.
• word of mouth, syndication, feedback, and social
groups all have a role in the spreading of memes
• the internet is the great big meme-machine
6
7. Survival of the Fittest
Only the best make it…
• some memes are a flash in the pan
• some memes never even get so far as a flash
• some, however, change the fabric of our internet culture
7
8. The Greater Good
Tool + Tool = Better Tool…
• Javascript & XML (AJAX)
• Yahoo! & Flickr
• Google & YouTube
Who will buy out who?
8
10. Web 1.0
the web as an information portal
• information exclusivity, be the first to
own the content
• dividing the world wide web into usable
directories
• everyone has their personal own little
corner in the cyberspace
• lacks:
- context
- interaction
- scalability
10
11. Web 2.0
the web as a platform
• focus on the power of the community to
create and validate
• the power of a seemingly freer form of
organization (“tags”)
• setting up “hooks” for future integration
(RSS, API)
• lacks:
- personalization
- true portability
- interoperability
11
12. The Evolution to Web 2.0
Web 1.0 Web 2.0
“the mostly read only web” “the wildly read-write web”
45 million global users (1996) 1 billion+ global users (2006)
focused on companies focused on communities
home pages blogs
owning content sharing content
Britannica Online Wikipedia
HTML, portals XML, RSS
web forms web applications
directories (taxonomy) tagging (quot;folksonomyquot;)
Netscape Google
pages views cost per click
advertising word of mouth
12
13. Introducing Web 3.0
What could it mean?
• How will our information be
organized?
• Will we still do the “surfing” or will the
machine surf for us?
• Will the web look the same for me as it
does for everyone else?
• What technology will become
commonplace? Obsolete?
13
14. The Semantic Web (The Next Big Thing?)
The Semantic Web is “a web of data”. HTML describes documents,
while RDF describes things. Why talk about a “page” in terms of style
and links, when you know a book has chapters and a CD has tracks?
• CHALLENGES
- Human error and system abuse
- Selfishness, why take the time to teach the machine how to
teach me?
• OPPORTUNITIES
- Those young people love their RSS feeds
- Data portability and sharing standards are so 2008
- If we were all so selfish, Web 2.0 would have never worked
(etc Wikipedia)
• BOTTOMLINE (why we should care…)
It’s not just for academics anymore. People will use the tools they find
most useful. Where the people are, advertisers must follow.
14
15. Web 3.0 Meme Map
THE SEMANTIC WEB ARTIFICIAL INTELLIGENCE
Changing the web into a language that Extracting meaning from the way people
can be read and categorized by the interact with the web
system rather than humans
PERSONALIZATION MOBILITY
Contextualizing the web based on the Everything, everywhere, all the time
people using it
15
17. Imagine…
How will we search in Web 3.0?
• semantic web makes search engines smarter
• specialized search will reign
• “bring me everything on ___________” will change to “bring me everything
on __________ considering that it is a ___________”
• the context is me
• search engines understand who you are, what you’ve been doing, and
where you’d like to go next
• contextual advertising becomes more engaging
17
18. USER HISTORY CONTEXTUAL WIDGETS
SPECIALIZED SEARCH
SEMANTIC WEB
SUGGESTED
SEARCH
18
19. Search 3.0
Who is on the forefront?
• Google : lot of tools under its belt including
universal search, user search history, google
base, and google gadgets
• Twine : Semantic Web, natural language and
machine learning to make information and
relationships smarter
• Swicki : community built search portals
• Powerset : the nuances of natural language
19
20. Imagine…
How will we socialize in Web 3.0?
• social search results come to replace profile pages
• semantic web enables digital collections of all things you (photos, videos,
blogs, etc.)
• every interaction you make gets dumped into your digital lifestream, not
just what you write, but what you read to what you rate
• Twitter “tweets” meet the Facebook news feed
• online purchase behavior turns users into brand advocates
20
22. Social Networks & Blogging 3.0
Who is on the forefront?
• Wink : people focused search engine that scans
social networks, blogs, etc
• Twitter : the king of the microblog
• FOAF (friend of a friend) : my life in RDF,
platform for sharing information about people
and their connections to each other
• Google’s OpenSocial : bringing social networks
together via useful applications
• Facebook’s Beacon : turning users into brand
advocates
22
23. Imagine…
How will we entertain ourselves in Web 3.0?
• from anywhere anytime
• smartphones and alternative computer devices (game consoles, watches,
kiosks, tabletops) bring mobile web to the forefront
• build your own content channels
• TV goes social, build and send content to your friends
• recommended media based on your history and preferences
• advertisers sponsor exclusive content
23
25. SPONSORED CONTENT TRADITIONAL CHANNELS
RECOMMENDATIONS PERSONALIZATION
25
26. Entertainment 3.0
Who is on the forefront?
• Joost : online distribution of TV shows and video
content, set top box set for 2009
• Netflix : plans to support PS3 and Xbox as
delivery platforms
• Slingbox : TiVo-type box that allows access of
recorded shows from mobile phone
• iPhone, Android, etc : ongoing fight to develop
the most media enabled mobile device
(multiplayer gaming, full YouTube)
26
27. The Evolution to Web 3.0
Web 2.0 Web 3.0
“the wildly read-write web” “the portable personal web”
focused on communities focused on the individual
blogs lifestream
sharing content consolidating dynamic content
XML, RSS the semantic web
web applications widgets, drag & drop mashups
tagging (quot;folksonomyquot;) user behavior (“me-onomy”)
Google iGoogle, NetVibes
cost per click user engagement
rich media, viral advertainment
27