Travel & Adventure Case Studies
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This document contains summaries of several case studies for digital marketing campaigns to promote travel and tourism. The first case study describes a social media campaign that influenced over 35% of total sales for the world's oldest travel company. The second case study was an adventure contest facilitated through digital channels only that engaged over 10,000 online entries. The third case study describes efforts to digitally transform business for the world's largest film city through data analytics, mobile apps, and wearable technology.
Travel & Adventure Case Studies
- 2. CASE STUDIES
- 3. GOAL: Build digital properties which inspire people to travel for the world’s oldest travel company #
- 4. Presented over 1000 new reasons for people to travel the world …
- 5. Poems written exclusively for C&K
- 6. Masterchef is a premium property tied up with C&K
- 7. We did a variety of engaging posts on the theme.
- 8. Marketing places through the use of drinks of the world.
- 9. A campaign to take the idea of famous streets to the target.
- 11. A strong campaign to sell the Deccan Odyssey
- 12. One-off posts that were topical in nature and tactical of intent.
- 13. OUTCOME: More than 35% of total sales were influenced by social media.
- 14. GOAL: First ever travel adventurer’s hunt facilitated only by digital to launch the world’s largest adventure company #
- 15. A campaign which was built around a contest wherein 50 adventurers were chosen to travel the world. They created – and are still creating content – as they so do. The communication evolved as per their journeys.
- 16. More communication for the launch
- 17. Promoting the contest …
- 18. Building excitement along the way …
- 19. Announcing and marketing the winners …
- 20. Coverage during travel …
- 22. OUTCOME: 10,000 online entries in Season 1, 12,000 in Season 2, and over 500 exclusive experiential content generated for promotion.
- 23. GOAL: To digitally transform the business for the world’s largest film city encompassing – ‘Data Analytics’, Mobile, Social Media Marketing and use of cutting-edge wearable technology. #
- 25. Wedding
- 27. RAFT
- 28. Sahas : Adventure Land
- 29. E-Mailers
- 30. Magazine Ads
- 31. Hoarding
- 32. MICE
- 33. Great Escape
- 34. Mailers
- 35. Print Ad
- 36. LOCATION – BASED MARKETING AT RAMOJI FILM CITY
- 37. The Business Impact on FIT’s : 40% Overall Business Impact : 21%
- 38. GOAL: For the 2nd largest state in India, which is popularly known for commerce– we break the monotony and promote travel and tourism #
- 39. Brand Campaign on Digital
- 41. A unique model through which natives talk and promote their state
- 42. An Android and iOs App that allows travelers to explore the 100 must visit destinations The MahaExplorer App
- 43. The first & only tourism board to participate in the GOSF
- 49. Smart Phone Application with AR Experience
- 50. Smart Phone Application with AR Experience
- 51. THANK YOU