If You Oracle Then You Should Twitter Too

ThatJeffSmith and DBAKevlar, (aka Jeff Smith and Kellyn Pot’Vin
Gorman of Oracle)

You Do ‘Oracle Stuff’
 Does Twitter have anything to offer me?
YES!!YES!!

Oracle Professionals are Here
 Developers
 DBAs
 Product Managers
 ACEs
 Students
 n00bs
 Everybody!

Some Oracle Folks…
 (Ask) Tom Kyte
 Bryn Llewellyn
 Kris Rice
 Joel Kallman
 Steven Feuerstein
 Maria Colgan
 Pete Sharman
 Patrick Wheeler
People whoPeople who
can helpcan help
you!you!

Why Social Media is Important
 Develop a Professional Network
 Relationships
 Stay Connected
 Share & Contribute
 Create & Manage Online Persona
 “Your network is your NET WORTH”
- -- smart person 2008?

Success Stories/Examples?
 Jobs & careers took to next level via Twitter
 Solve real problems OR Help real people
 People ‘know’ us before they meet us IRL –
easier to get accepted to speak at
conferences/meetings

Suggested Best Practices
 Decide type of social media presence/online
persona you want to present.
 But be authentic, find your ‘voice’
 Separate personal and professional
 Know what’s appropriate for each network
 Privacy settings for personal as appropriate

Branding is Important
RecognitionRecognition
ValueValue

So Don’t Be the Egg!
 Don’t tie yourself to a brand or tech
 Be your OWN brand, e.g. DBAKevlar

Bio
 Give people a REASON to follow you
 Include a LINK
1. About.Me
2. LinkedIn
3. Blog/Website

Women and Social Media
 Use privacy settings to protect personal accounts/profiles.
 Mute anyone who provides only negative commentary to
social media feeds.
 Block anyone IMMEDIATELY who makes you
uncomfortable or threatens.
 Report anyone who is abusive, but do NOT reply or
respond to them .
Your social media presence is not online for others to abuse.

How Often Should I Tweet?
 How often do you have something
interesting to say or share?
 It’s Ok to have fun
 Don’t force it
 Probably > 1-2x a day
< 100x a day

Can I Mix Biz & Pleasure?
 All work makes Jeff a dull boy
 Only tweeting ‘work stuff’ might be safer,
but it’s wouldn’t be authentic – for me
 Make it easy for followers to decide if
they like you or not 

What to Tweet?
 Don’t try too hard
 Just jump into a
conversation – it’s how
Twitter works
 Use Hashtags – people
search/filter #Oracle
#SQLDev #OracleHelp

I HAVE TO TWEET FOR WORK
 You probably won’t be very good at it
 Empower your outgoing and SOCIAL
people to represent your organization
 Being on social won’t make you social –
or valuable.

Don’t Worry about Followers
 Especially if you don’t tweet very much!
 Worry more about following people that
make you:
Laugh
Better at your job
Smarter
Happy

Who Do I Follow?
 I made you a list!
 181 folks or so who are active and
associated with Oracle

What Twitter App?
 Twitter.com works just fine for most
 I like YoruFukurou (Macs Only)
Google translates
Fun to say!

Not Just Twitter!
 Stack Exchange
 Quora
 Reddit
 OTN Communities/Forums
 We are out there – listening, helping

We Don’t Speak on Behalf of Oracle
My blogs and on-line content come from
me, and only me. I am not an official
spokesperson for my employer, Oracle
Corp, nor do I speak on behalf of
Oracle.

If You Oracle Then You Should Twitter Too

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