Using Technology To Build Your Association's Participatory Culture
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This document discusses how associations can build engagement among members and attract younger generations using a participatory culture and pull economy model. It outlines that traditional push models with hierarchical, standardized programs are no longer effective and associations need more decentralized, demand-driven, and customized approaches. This includes focusing on conversation and collaboration over events, being agile and responsive to members, openly sharing best practices, and using tools that facilitate participation like social media, crowdsourcing, and content distribution. The goal is to transition from anticipating what members want to understanding and fulfilling their actual needs to build loyalty.
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Using Technology To Build Your Association's Participatory Culture
- 1. Using Technology To Build Your Association’s
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- 19. Define engagement 19
- 20. Your Turn How do you define engagement? 20
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- 24. 3 Levels Of Engagement Conversation, collaboration, collective action 24
- 25. How can we help customers get from the first level to last? Conversation, collaboration, collective action 25
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- 27. Your Turn What does the Internet mean to you? 27
- 28. mean to you? 28
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- 30. Hundreds of thousands of people it means Email Chat Games Social Connections Texting 30
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- 49. A Participatory Culture Has 49
- 50. A Participatory Culture Has • Low barriers to expression & civic engagement 50
- 51. A Participatory Culture Has • Low barriers to expression & civic engagement • Support for creating & sharing content 51
- 52. A Participatory Culture Has • Low barriers to expression & civic engagement • Support for creating & sharing content • Informal mentorship where veterans pass on knowledge & experiences to novices Henry Jenkins, MIT 52
- 53. The Participatory Class The concept of networked individualism reconfigures users’ access to information, people and other resources 53
- 54. The Participatory Class allows them to move across, undermine and go beyond the boundaries of existing institutions 54
- 55. The Participatory Class to seek and enforce new levels of institutional and personal transparency William Dutton, Oxford Internet Institute 55
- 56. From command & control to collaboration and co-creation From command and control to collaboration and co-creation From broadcast production to peer production From mass production to customized segmentation From closed improvements to open innovation
- 57. From broadcast production to peer production
- 58. From mass production to customized segmentation
- 59. From closed improvements to open innovation
- 60. Your Turn What does this new participatory culture mean to your organization? 60
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- 67. Be Conversational Online
- 69. Extend relationships Online Touch tactfully Touch often
- 71. Participatory Culture has changed the Member-scape
- 72. Disruption: Evolving Models Of Engagement And Support April 2011 Monitor Institute
- 73. Benefits traditional membership not adequate to engage Millennials
- 74. Value proposition is not clear Value proposition not clear
- 75. Quid Pro Quo not of value
- 76. Sporadic Participation with traditional orgs event or activity based
- 77. Millennials want to influence & act on their own or with friends
- 78. Your Turn How will your organization attract Millennials and younger generations? 78
- 79. Traditional Associations adopt push economy Push • Hierarchical • From center out to others • Traditional 79
- 80. Traditional Associations adopt push economy Push • Hierarchical • From center out to others • Traditional • Program • Mandated • Formal • Traditional 80
- 81. Today Shift To Pull Economy Push Pull • Hierarchical • Networked • From center out • Decentralized • Traditional • Innovative • Program • Platform • Mandated • Self-Service • Formal • Informal 81
- 82. Push Economies Push Economies Anticipate members needs 82
- 83. Push Economies Push Economies Anticipate members needs Silos create standardized products programs and services 83
- 84. Push Economies Push Economies Anticipate members needs Silos create standardized products programs and services Broadcast methods 84
- 85. Push Economies Push Economies Mass consumption 85
- 86. Push Economies Push Economies Mass consumption Resources to mass production 86
- 87. Push Economies Push Economies Mass consumption Resources to mass production One size fits all 87
- 88. Push Economies Push Economies Most successful when members don‘t know what they want 88
- 89. Push Economies Push Economies Huge overhead costs in admin for growth 89
- 90. Push Economies Push Economies Difficulty with innovation and growth 90
- 91. Pull Economies Pull Economies Decentralized networks Decentralized networks Customized products Segmented audiences Focus on Demand-Driven Needs Agile Flexible Respond fast Win loyal members through speed & quality Best practices openly & freely shared Maximizes enthusaism of members 91
- 92. Pull Economies Pull Economies Decentralized networks Decentralized networks Customized products Segmented audiences Customized products, services Focus on Demand-Driven Needs Agile Flexible Respond fast Win loyal members through speed & quality Best practices openly & freely shared Maximizes enthusaism of members 92
- 93. Pull Economies Pull Economies Decentralized networks Decentralized networks Customized products Segmented audiences Customized products, services Focus on Demand-Driven Needs Segmented audiences Agile Flexible Respond fast Win loyal members through speed & quality Best practices openly & freely shared Maximizes enthusaism of members 93
- 94. Pull Economies Pull Economies Decentralized networks Focus on demand-driven needs Customized products Segmented audiences Focus on Demand-Driven Needs Agile Flexible Respond fast Win loyal members through speed & quality Best practices openly & freely shared Maximizes enthusaism of members 94
- 95. Pull Economies Pull Economies Decentralized networks Focus on demand-driven needs Customized products Segmented audiences Agile, flexile, respond fast Focus on Demand-Driven Needs Agile Flexible Respond fast Win loyal members through speed & quality Best practices openly & freely shared Maximizes enthusaism of members 95
- 96. Pull Economies Pull Economies Decentralized networks Focus on demand-driven needs Customized products Segmented audiences Agile, flexile, respond fast Focus on Demand-Driven Needs Win loyal members through Agile Flexible speed and quality Respond fast Win loyal members through speed & quality Best practices openly & freely shared Maximizes enthusaism of members 96
- 97. Pull Economies Pull Economies Decentralized networks Best practices are openly Customized products Segmented audiences freely shared and Focus on Demand-Driven Needs Maximizes enthusiasm of Agile Flexible members Respond fast Win loyal members through speed & quality Best practices openly & freely shared Maximizes enthusaism of members 97
- 98. Pull Economies Built on Knowledge Sharing Collaborative Efforts Trust 98
- 99. Pull Economies Built on Tacit Knowledge Intangible value is steered towards common sharing 99
- 100. Your Turn How can your organization transition to Pull Economies? 100
- 101. Page Tips Tools To Build Participatory Culture Viral Videos
- 102. Animoto.com
- 104. Page Tips Tools To Build Participatory Culture Collaboration
- 105. Collaboration
- 106. WordPress.org - Fee
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- 111. Page Tips Tools To Build Participatory Culture Crowdsourcing
- 112. Attendee Interaction
- 113. Page Tips Tools To Build Participatory Culture Content Marketing
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- 116. Page Tips Tools To Build Participatory Culture Conference & Event Engagement
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- 118. Joinspeaker.com
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- 121. Page Tips Tools To Build Participatory Culture Skype in presenters Hybrid events
- 122. Professional Production Company or DIY Hybrid Events
- 123. Post PowerPoint
- 124. Content Distribution
- 125. Social CRM Page Tips Indentifying Influencers
- 126. Social CRM Page Tips
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- 131. • I am marlon • Fras1977 • Will Montague • RickyDavid • iammikeb • RickyDavid • ~jjjohn~ • s myers • I am marlon • mkorchia • R. Duran • togni.franco • Fenix_21 • Curtis Gregory Perry • McBeth • EJP Photo • Johnny Jupiter • huffmans • AndrewKW • erroltookaphoto • abbilder • Josh Liba • Ms Kels • artie* • Kraftwerk • Melanctha
- 132. jhurt@velvetchainsaw.com velvetchainsaw.com @JeffHurt