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Value Proposition Designer
Julius Parrisius
Sales & Mktg @lengoo.de
E-Mail: julius.parrisius@lengoo.de
Twitter: @jrparrisius
Blog: juliusparrisius.wordpress.com
Image Source: Alex Osterwalder, businessmodelgeneration.com
Image Source: Alex Osterwalder, JAM
9 building blocks
© Alex Osterwalder, Flickr.com

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This document discusses the Value Proposition Canvas methodology for understanding customers' needs and pains. It introduces the speaker, Matina Moreira, and provides an agenda for the presentation. It then gives an example of using the Value Proposition Canvas for a case study about creating a job finding service for senior professionals. Key aspects of the canvas are explained, including creating a customer profile listing pains, gains, and tasks, and mapping these against potential products and services to find the best fit. The speaker explains how she uses the canvas methodology at the beginning of new projects and with clients to build empathy for customers.

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If cracking the business deal with your best shot is on your mind, then go forward with this amazing PowerPoint presentation that not only offers the best graphics but also compiles information in a presentable manner. The one stop solution, when it comes to compiling of text and graphic is Business Model Generation Value Proposition PowerPoint Presentation Slides. Presentation layout can be customized as per the topic you need to address in the meeting. The business model generation PPT slide helps deliver the content and maintain a record of the same in the best possible manner. To the point and crisp information is conveyed which a perfect roadmap for the financial years by business model PowerPoint PPT. May it be revenue model, swot analysis or business model, planning or comparison, every core issue is addressed by wonderful mix of colored graphs and graphics in presentation slides. For business model visionaries, the PPT are a game changer and strive to map, design and test different strategies. Delve into all the facts involved with our Business Model Generation Value Proposition PowerPoint Presentation Slides. It helps investigate the issue.

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Dan Olsen, The Lean Product Playbook , @danolsen Room: C260 Everyone working on a new product is trying to achieve the same goal: product-market fit. Although product-market fit is one of the most important Lean Startup concepts, it’s also the least well defined. Dan Olsen shares the top advice from his book The Lean Product Playbook, including the Product-Market Fit Pyramid: an actionable model that breaks product-market fit down into 5 key elements. Dan also explains the Lean Product Process, a 6-step methodology with practical guidance on how to achieve product-market fit, illustrated with a real-world case study.

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Image Source: Alex Osterwalder, businessmodelgeneration.com
© Alex Osterwalder, Flickr.com
Goal: product-market fit
What jobs is she trying to
get done?
(functional, social, emotional etc…)
© Alex Osterwalder, Flickr.com
What pains does she have?
(Emotions, cost, situations, risks…)
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This document discusses business model innovation through recognizing patterns. It begins by introducing the presenter and agenda. The main sections cover the four types of business model innovation: product, customer, resource, and revenue. Each section explores multiple patterns within each type. For example, under revenue patterns it discusses one-time payment, subscriptions, freemium models, and others. The goal is to help innovators recognize these patterns to rethink and innovate their own business models. In total, the presentation provides an overview of business model innovation through recognizing various innovation patterns within products, customers, resources, and revenue streams.

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On which products/
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1. What‘s the spider of your industry?
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…think of a spider graph.
key comp. factor 1
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Now you do it:
Design a value proposition for your case.
Thank you! Questions?
Julius Parrisius
Sales & Mktg @lengoo.de
E-Mail: julius.parrisius@lengoo.de
Twitter: @jrparrisius
Blog: juliusparrisius.wordpress.com

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Value Proposition Canvas (explained)

  • 1. Value Proposition Designer Julius Parrisius Sales & Mktg @lengoo.de E-Mail: julius.parrisius@lengoo.de Twitter: @jrparrisius Blog: juliusparrisius.wordpress.com
  • 2. Image Source: Alex Osterwalder, businessmodelgeneration.com
  • 3. Image Source: Alex Osterwalder, JAM 9 building blocks
  • 4. © Alex Osterwalder, Flickr.com
  • 5. Image Source: Alex Osterwalder, businessmodelgeneration.com
  • 6. © Alex Osterwalder, Flickr.com Goal: product-market fit
  • 7. What jobs is she trying to get done? (functional, social, emotional etc…) © Alex Osterwalder, Flickr.com
  • 8. What pains does she have? (Emotions, cost, situations, risks…) © Alex Osterwalder, Flickr.com
  • 9. What gains is she hoping for? (functional, social, emotional, costs etc…) © Alex Osterwalder, Flickr.com
  • 10. © Alex Osterwalder, Flickr.com On which products/ services is your VP based? (in-/tangible, digital/virtual, financial, …)
  • 11. © Alex Osterwalder, Flickr.com How are they pain killers? (Emotionen, Kosten, Situationen, Risiken …)
  • 12. © Alex Osterwalder, Flickr.com How are they delivering gains? (funktional, sozial, emotional, Kosten …)
  • 13. It‘s not just this… …it‘s both together! Image Source: Alex Osterwalder, businessmodelgeneration.com
  • 14. © marthax, Flickr.com 1. What‘s the spider of your industry? Two things to keep in mind in the process:
  • 15. …think of a spider graph. key comp. factor 1 key comp. factor 2 key comp. factor 3 … … relative market position relative market position relative market position … …
  • 16. 2. Which type of customer are you targeting? Solution of competition? Ugly work-around / no solution?
  • 17. © Alex Osterwalder, Flickr.com Now you do it: Design a value proposition for your case.
  • 18. Thank you! Questions? Julius Parrisius Sales & Mktg @lengoo.de E-Mail: julius.parrisius@lengoo.de Twitter: @jrparrisius Blog: juliusparrisius.wordpress.com