This document provides a guide to video marketing. It discusses various video marketing platforms like Vine, Instagram, YouTube, Vimeo and Google Hangouts. It provides tips for using each platform effectively and compares their pros and cons. It also lists top tips for video marketing, including making titles count, providing excellent content, including your URL in videos, taking advantage of branding opportunities, always providing an HTML link and going beyond YouTube.
This document discusses YouTube marketing 3.0 and provides tips for effective video marketing. It begins by introducing free resources for video marketing, including tips, tools, and sites. It then discusses how purpose-driven brands that align their values with social causes will be most successful with Marketing 3.0. The document proceeds to list six tips for effective video marketing: make titles engaging and include keywords; provide valuable content; include your URL in videos; use branding like logos; provide a link in video descriptions; and embed videos on your own site to increase views and drive traffic.
This document discusses strategies for effective YouTube marketing. It provides tips for video content marketing on YouTube, including producing diverse videos in various lengths, integrating YouTube videos onto websites, engaging communities through comments and responses, and using YouTube advertising. The top YouTube marketers produce many videos across different categories and embed videos on their own sites to increase views and engagement. Paid advertising on YouTube can deliver high click-through rates, especially when targeting audiences contextually or behaviorally. An effective video content marketing strategy treats YouTube as both a video hosting platform and powerful social media network.
This document provides information about video marketing tips and tools. It discusses Anna Bateson leaving her role as marketing director for YouTube EMEA to take a global marketing role at Google in the US. It then lists top tips for video marketing, including taking advantage of branding opportunities, including your URL in videos, making titles attention-grabbing, providing excellent content, including links in descriptions, and going beyond YouTube by embedding videos on your own website.
This document provides information about video marketing, including tips, tools, and sites for video marketing. It discusses how video marketing can increase sales, improve search engine rankings, extend time on websites, and enable social sharing. Specific tips are provided, such as making titles attention-grabbing, providing excellent content, including website URLs in videos, using branding, and embedding videos on websites to increase views.
This document provides information about video content marketing in 2014 including tips, tools, and sites for video marketing. It discusses how online video is growing rapidly and will account for 69% of internet traffic by 2017. It emphasizes that video marketing is important for businesses to engage customers and drive traffic. Specifically, it notes that video can increase time spent on a website, social sharing of content, and create a more positive brand perception. The document then provides several tips for effective video marketing such as using logos and URLs, creating compelling titles and content, and distributing videos beyond just YouTube.
This document provides tips and information for marketing videos on YouTube. It discusses filling out video titles, descriptions and tags to optimize search engine results. It also recommends completing your YouTube profile, responding to other videos, embedding videos on websites and social media to expand their reach. Specific tips include using branding in videos, including your URL, writing catchy titles with keywords, providing valuable content, and always including a link in video descriptions. The overall goal is to get more views and exposure for videos on YouTube and beyond.
This document discusses YouTube marketing 3.0 and provides tips for effective video marketing. It begins by introducing free resources for video marketing, including tips, tools, and sites. It then discusses how purpose-driven brands that align their values with social causes will be most successful with Marketing 3.0. The document proceeds to list six tips for effective video marketing: make titles engaging and include keywords; provide valuable content; include your URL in videos; use branding like logos; provide a link in video descriptions; and embed videos on your own site to increase views and drive traffic.
This document discusses strategies for effective YouTube marketing. It provides tips for video content marketing on YouTube, including producing diverse videos in various lengths, integrating YouTube videos onto websites, engaging communities through comments and responses, and using YouTube advertising. The top YouTube marketers produce many videos across different categories and embed videos on their own sites to increase views and engagement. Paid advertising on YouTube can deliver high click-through rates, especially when targeting audiences contextually or behaviorally. An effective video content marketing strategy treats YouTube as both a video hosting platform and powerful social media network.
This document provides information about video marketing tips and tools. It discusses Anna Bateson leaving her role as marketing director for YouTube EMEA to take a global marketing role at Google in the US. It then lists top tips for video marketing, including taking advantage of branding opportunities, including your URL in videos, making titles attention-grabbing, providing excellent content, including links in descriptions, and going beyond YouTube by embedding videos on your own website.
Anna Bateson, the marketing director for YouTube EMEA, is leaving her role in the UK to take a new global marketing position at Google in the US. During her time at YouTube, Bateson worked to change perceptions of the video sharing site among advertisers and consumers. She was involved in projects like the documentary "Life in a Day" and oversaw YouTube's first advertising campaign in the UK. Google did not provide details on Bateson's new role or who will replace her at YouTube.
The document provides information about video marketing tips, tools, and sites for small businesses. It discusses how video marketing is the future of content marketing as online video traffic continues to grow rapidly. Some key tips for small businesses include considering your target audience, promoting videos on social media, using creative titles and calls to action, embedding videos on your website to increase views and engagement, and positioning yourself as an expert by providing valuable video content.
The document discusses the power of video marketing and provides tips for effective video marketing. It outlines that video marketing is an important tactic, with stats showing 46% of people are more likely to seek information after seeing a video and the average user spends 88% more time on websites that include video. The document then provides 6 tips for video marketing, including taking advantage of branding opportunities in videos, including the URL in the video, using keywords in titles, providing valuable content, always including an HTML link, and embedding videos on websites in addition to platforms like YouTube.
Anna Bateson, the marketing director for YouTube EMEA, is leaving her role in the UK to take a new global marketing position at Google in the US. During her time at YouTube, Bateson helped change perceptions of the video sharing site among advertisers and consumers. She was part of the team that launched the acclaimed documentary "Life in a Day" and was responsible for YouTube's first advertising campaign in the UK. Google declined to comment on Bateson's new role or who will replace her.
This document provides information about YouTube marketing and video marketing tips. It discusses how YouTube has over 1 billion users and 1 trillion views. It then lists 6 tips for effective video marketing, including making titles count by using keywords, providing excellent content, including your URL in the video, taking advantage of branding opportunities, always providing an HTML link in descriptions, and going beyond YouTube by embedding videos on your own website.
This document provides tips and best practices for video marketing. It discusses keeping video messages short at 60 seconds or less to maintain viewer attention. It also recommends measuring video analytics to understand viewer engagement and determine effective content. Additional tips include leveraging existing marketing assets to reduce video production costs and promoting branding by displaying the company logo prominently in videos.
This document provides tips and examples for small business video marketing on a budget. It discusses an effective RAM truck ad that tells a story through images alone without mentioning truck features. It emphasizes using pictures that bring people together and rekindle appreciation for one's product. The document also lists six tips for video marketing: include branding, display the URL, make an attention-grabbing title with keywords, provide valuable content, always link to the website in descriptions, and embed videos on one's own website beyond just YouTube.
This document provides information and tips about using YouTube for video marketing. It discusses how YouTube marketing helped grow the author's blog by reaching more people. Some key tips for effective YouTube marketing include crafting attention-grabbing titles with relevant keywords, providing valuable educational content, including your URL in the video and description, using branding elements like logos, and embedding videos on your own website to increase views and engagement.
YouTube marketing can help small businesses save time and money on advertising by allowing them to reach a wider audience for free. It provides detailed viewership analytics and feedback that can help businesses test marketing strategies on a small scale. Some tips for effective YouTube marketing include crafting catchy titles with keywords, providing valuable educational content, displaying your website URL in videos and descriptions, using videos to build your brand identity, and embedding videos on your own website to increase views and drive traffic.
A Toronto-based startup called Vidyard has developed a video marketing platform to help businesses add video to their websites and track analytics. They recently closed a $6 million Series A financing round led by OMERS Ventures. Vidyard's platform allows marketers to syndicate videos to social media and YouTube and access customization and reporting tools. The funding will allow Vidyard to grow its market leadership through improved integrations and features for marketers.
The document discusses an upcoming lecture on YouTube captioning technology. The lecture will cover Google's automatic caption generation system, which aims to caption every YouTube video uploaded. It will be given by Ken Harrenstien, a Senior Software Engineer at Google who leads the development of captioning technology across Google video services. The document also provides tips for effective video marketing on YouTube, such as using branding, including URLs in videos, optimizing titles and descriptions, creating valuable content, and embedding videos on external websites.
This document provides tips and resources for video marketing on YouTube. It discusses how to optimize YouTube videos, channels, and content to build an audience and increase views. Specific tips include using keywords in titles, including calls to action with your URL, adding branding, and embedding videos on your own website to extend their reach beyond YouTube. The document also provides links to free materials on video marketing best practices and tools.
This document provides guidance on setting goals and metrics for YouTube marketing campaigns. It explains that most marketers do not quantify YouTube success because they fail to define clear, measurable goals tied to business objectives before launching campaigns. The document recommends focusing goals on increased brand awareness amongst target audiences and provides examples of relevant metrics to track, such as engaged views, shares, and unaided brand recall, based on the type of content created ("Home" vs. "Hero" content).
The document provides 10 ideas for video content marketing that any business can use, along with tips for effective video marketing. The 10 content ideas are product demos, tips & how-tos, customer testimonials, value propositions, webinar invites, expert Q&As, interviews, video infographics, whiteboards, and holiday greetings. The tips section recommends taking advantage of branding opportunities, including your URL, making impactful titles, providing excellent content, always including an HTML link, and going beyond YouTube by embedding videos on your own website.
This document provides tips and strategies for successful video marketing on YouTube. It discusses three key approaches: 1) extending an existing brand narrative with video content, using Chipotle as an example; 2) creating videos that add clear value for viewers like Khan Academy's instructional videos; and 3) developing an organized brand channel on YouTube like Xbox's channel. The document concludes that video marketing should tell a brand's story compellingly while offering useful information for viewers to share.
This document provides information and tips about video internet marketing. It discusses free materials that are available about video marketing, including tips, tools, and sites. It also outlines several tips for effective video marketing, such as making titles attention-grabbing, providing excellent content, including your URL in the video, using branding opportunities, always including an HTML link in descriptions, and going beyond just YouTube by embedding videos on your own website.
This document provides tips for using video marketing on YouTube. It recommends optimizing video titles with keywords, providing valuable and educational content, including your URL in the video, using branding elements like logos, including a link in the video description, and embedding videos on your own website to drive traffic beyond YouTube. The tips are meant to help videos be discovered and promote your business through video content on YouTube.
This document provides tips and strategies for effective video marketing on YouTube. It discusses how YouTube has over 800 million unique users per month and accounts for billions of hours of video watched. The document then offers several tips for video marketing on YouTube, including knowing your target audience, creating how-to videos, targeting local markets, reviewing analytics, making compelling titles, providing valuable content, including website URLs in videos, using branding, and embedding videos on other sites beyond just YouTube.
Orabrush had limited success with traditional marketing. They created a YouTube video called "How to tell if you have bad breath" which tripled their conversion rate. Inspired, Orabrush created their own bad breath video receiving over 13 million views, making their YouTube page their main marketing hub representing 80% of sales. Their tactics included creating an engaging YouTube channel, publishing different video types regularly, and engaging with viewers and other publishers to build their audience to over 100,000 subscribers and 35+ million views, increasing sales comparable to premium toothbrush brands.
This document discusses the pros and cons of using YouTube for video marketing. Some key advantages include: videos are easy to share on social media to gain views; YouTube is free to upload videos; and videos can be tagged with keywords to improve searchability. Challenges include: videos require more engagement to keep viewers watching compared to text; newer videos tend to rank higher in searches; and video concepts are sometimes prioritized over content quality. Overall recommendations are provided for optimizing YouTube videos through titles, calls to action, branding, descriptions and embedding videos on other sites.
This document discusses the pros and cons of using YouTube for video marketing. Some key advantages include easy sharing options, free uploading, and the ability to strategically tag videos. Disadvantages include the need for engaging concepts over just content, requiring viewer attraction, and fresher videos ranking higher in search results. The document also provides tips for effective YouTube video marketing, such as using branding, including your URL, optimizing titles, providing valuable content, and embedding videos on your own site.
This document provides information and tips about using YouTube for video marketing. It discusses using YouTube tools like titles, tags and calls to action to promote videos. It also recommends promoting videos on social media, your website, blogs and through collaboration. Additional tips include making titles catchy, providing valuable content, including your URL in videos, using branding, and embedding videos on your website to drive more views. The overall document offers best practices for marketing videos on YouTube and driving traffic to your business.
This document provides tips and resources for video marketing on YouTube and online. It discusses creating valuable content like how-to videos that establish expertise. The document also gives specific tips for video marketing, such as including your URL in the video, using branding opportunities like logos, and driving viewers to your website through links and embedded videos. Resources mentioned include top video marketing tips, sites for uploading videos, and free tools.
The document provides information about video marketing on YouTube. It discusses how YouTube is the largest video sharing platform and outlines strategies for marketing videos on YouTube effectively. These include optimizing video titles with keywords, providing valuable content, including website URLs in videos, using branding, writing descriptive text with links, and embedding videos on other sites to expand reach. The goal is to get videos exposure through YouTube's algorithms and drive traffic to external sites.
This document provides information about a YouTube and online marketing internship opportunity. The internship would involve working with a marketing team at a VC-backed startup focused on international online video distribution. As an intern, responsibilities would include helping to manage and grow the company's YouTube channel, develop expertise in internet marketing and online video, and learn about growing an internet business. The ideal candidate would have strong critical thinking, problem-solving, and communication skills, as well as an interest in technology and media. Compensation includes hourly pay and company perks like snacks and ping pong.
The document provides tips for using YouTube for video marketing. It discusses using YouTube as an important marketing tool for driving traffic to a business website. It provides 10 tips for utilizing YouTube, including giving the business a recognizable face with branding, driving people from videos to the website, including direct business links in video descriptions, using keywords for search optimization, collaborating with other YouTube channels, and embedding videos on the business website to increase views and traffic.
This document provides tips for improving video marketing in 2014. It recommends collecting feedback on videos before releasing them, using email gates to capture leads from videos, and using the first 8 seconds of a video to qualify the audience. It also suggests spicing up B2B videos with creative content, implementing a process to measure video performance using analytics, and combining video data with marketing automation.
This document provides tips for improving video marketing in the new year. It recommends collecting feedback on videos before releasing them, using email gates to capture leads from videos, and using the first few seconds of videos wisely to engage viewers. It also suggests spicing up B2B messaging in videos, implementing a process based on video analytics, combining video data with marketing automation, and considering the speaker/presenter when casting videos.
This document provides information about marketing video games and tips for video marketing. It discusses how video game marketing usually involves exciting ads to promote new games and franchises but sometimes uses ads that are meaningless or offensive. It asks the reader to share examples of the worst video game ads they've seen and why they were bad, so the industry can learn from past mistakes as the holiday season approaches. It then provides six tips for effective video marketing, such as making titles attention-grabbing, providing valuable content, including website URLs in videos, using branding, providing links in descriptions, and embedding videos on websites.
This document provides information about audio and video marketing. It discusses the growth of video uploads and views on platforms like YouTube. It then lists tips for effective video marketing, such as writing attention-grabbing titles, providing valuable content, including website URLs in videos, using branding, and embedding videos on websites to increase views and drive traffic. The document emphasizes that video marketing is an important way to engage customers and explain products or services in an easy-to-understand format.
The document provides tips for using YouTube to market real estate properties. It recommends creating videos that showcase listed properties, including voiceovers to explain details and neighborhood tours to highlight surrounding amenities. Proper tagging of keywords and customizing your YouTube channel are also emphasized to improve discoverability and build credibility. Regular participation in discussions and comments can help generate interest from potential buyers. Consistency is key to achieving success on YouTube for real estate marketing over the long run.
The document provides tips for using YouTube to market real estate properties. It recommends creating videos that showcase listed properties, including voiceovers and tours of the surrounding neighborhood. Videos should be tagged with relevant keywords and uploaded to a customized YouTube channel. Real estate agents should also participate in discussions on their channel and comment on other videos to promote their brand and listings. Following these steps can help attract potential buyers and increase visibility on YouTube.
1. Video marketing guide
In this file, you can ref free useful materials about video marketing guide
and other materials for video marketing such as video marketing tips,
video marketing tools, video marketing sites.
If you need top free materials below, please visit:
videomarketingaz.com
· Top 21 tips for video marketing
· Top 31 sites to upload your videos
· Top free 7 tools for video marketing
I. Video marketing content for you!
In a world of constant change, it’s important for businesses to remember
that when it comes to attracting an audience, ‘short’ and ‘worthwhile’
are the two most valuable words to keep in mind. By focusing on your
customers’ daily needs and concerns, video marketing becomes your
strongest asset. But with 100 hours of video being uploaded to YouTube
every minute, 5 tweets per second containing a Vine link, 150 million
users on Instagram and 675 million people tuning in to watch Vimeo
videos – how do you break through the clutter?
How can marketers leverage video to generate leads, engage customers,
show off their brand, and ‘humanize’ their content to appeal to more
people?
This post will break down the leading video marketing platforms
including Vine, Instagram, YouTube, Vimeo & Google Hangout. Learn
how to use each network effectively, compare the pros and cons, and
check out which companies are doing it right (providing you with the
inspiration you need to crush it!)
Video marketing. Free pdf download examples Page 1
2. Vine
Vine is an app that’s thriving heavily in the realm of short, creative blips
of video content. Its system is set up in such a way that it is dependent
on its users. It’s a community-minded mobile application that allows
interaction between users and audiences, exclusively, to engage and
bounce ideas back and forth, with the potential of promising more
exposure for those involved in sharing. “Brand Vines are shared 4x more
than other online videos, and 5 Vines are shared every second on
Twitter,” says Heather Taylor, a vice-president at Ogilvy.
It’s essentially a trade-off, because it’s focused on individual ideas and
creativity as well as your audience. It’s no mystery that its users are
exploring various avenues to grab the attention of followers and stack up
the “likes”, using speed to their advantage. And you should too.
Vine Quick Tips
· Think community. Simply consider what you would want
from a business in terms of community interaction. Engage and
participate often.
· Be creative and practical. People want videos that are useful
and entertaining, and they want to know how you cater to their
interests. Try a “how-to” or demo of your product – or present
something interesting related to your brand.
· Leave them wanting more. Whether your humorous, engaging
or inspiring, make sure your quick clips bring people back to
you.
· Be authentic. This should go without saying for all social
media, but don’t try to hard sell your products here. Show off
what you stand for. Share “why” you exist and what makes
your team successful.
Video marketing. Free pdf download examples Page 2
3. II. Video marketing tips
#1: Make your title count
Just like a headline to a blog post,
video titles can pull powerful
traffic. There are two main reasons
why the title is so important. One,
a great title can instantly grab a
viewer’s attention.
Two, when you use the appropriate keywords in your title, you are more
likely to show up on search engines when people are searching for your
topic. And remember Google owns YouTube, so there’s a story
connection between video and searching.
#2: Provide excellent content
Take some time to think about your ideal viewer. What do you know
that they’ll find valuable? What can you teach them? “How-to” videos
are extremely successful because not only do they offer great value to
your viewer, but also you’re able to showcase your knowledge and skill,
thus positioning yourself as an expert. This is key as you continue to
grow your brand.
#3: Include your URL in your video
When you edit your video, take advantage of the different editing
features. One easy feature is to add a text box to your video. This is
where you can display your website address and it’s a great way to get
exposure.
Video marketing. Free pdf download examples Page 3
4. Here’s a screen shot of Mari Smith’s YouTube channel. Notice how she
used a text box in her video to display key information, including her
website URL at the end of her video. Smart move!
#4: Take advantage of video’s branding opportunities
For branding purposes, have your company logo displayed prominently
somewhere on the screen. You can do this at all times, or during key
times in your video.
In the image below, notice how the company logo is displayed in the
upper-left corner. You can display your logo throughout your video or
only at key times.
#5: Always provide an HTML link
When you post on YouTube, you have the option to write a short
description of your video. Always start with the link you want to drive
your viewers to so you don’t miss this key opportunity.
Here’s a snapshot of the description boxes from one of my YouTube
videos. Notice the placement of my website URL (it’s the first thing
you want to put in the box!) and the keywords I used in my title as well
as the description.
#6: Go beyond YouTube
Most people post their videos on YouTube. In addition to this, make
sure to always embed your video on your own website. This will
increase the amount of time people spend on your website and help grow
a captive audience.
Video marketing. Free pdf download examples Page 4
5. Also, Google’s algorithms consider how many times a video is viewed,
and embedded video views you receive get added to the ‘views’ tally on
YouTube. This is important for showing up in Google search results!
Video marketing. Free pdf download examples Page 5
6. Also, Google’s algorithms consider how many times a video is viewed,
and embedded video views you receive get added to the ‘views’ tally on
YouTube. This is important for showing up in Google search results!
Video marketing. Free pdf download examples Page 5