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Pro Bono Service on Steroids
   International Corporate Volunteering




            Amanda MacArthur           Pascale Sejean
                      Vice President    Founding Member
           CDC Development Solutions         PepsiCorps


                                                          1
How To Ask Questions


•   Type questions into the box on the
    right side of the your screen

•   Submit via Twitter to
    @VM_Solutions using “#VMbpn”

•   We will pose questions at the end of
    the presentation

•   A copy of the sides will be circulated
    after the event




                                             2
International Corporate Volunteer Programs:
Pro Bono on Steroids
  Amanda MacArthur
  Vice President
  October 4, 2012


  www.cdcdevelopmentsolutions.org
International Corporate Volunteerism (ICV)

       “Any program in which employees cross international borders to
       provide services to local clients based primarily on the skills they
                            utilize in their daily jobs.
      The projects they work on are non-revenue generating for the
   company, and are intended to provide economic/social benefits to the
                   local organization and community.”

   Program design varies based on corporate goals:


   •   Teams versus individual assignments
   •   Team size
   •   Duration/scope of pre-work
   •   Length of time
   •   Industry focus
   •   Local client inputs
                                                           4

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The Product Manager Pathfinder - H. Del Castillo, AIPMM - ProductCamp Austin 9
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Thanks everyone who attended the sessions offered by the Association of International Product Marketing and Management (AIPMM) at ProductCamp Austin 9. With members in over 65 countries, the AIPMM is the worldwide certifying body of product team professionals. It is the hub of all things product management. It is where product professionals go for answers. It is the world's largest professional organization of product managers, brand managers, product marketing managers and other product team professionals who are responsible for guiding their organizations, or clients, through a constantly changing business landscape. The Association of International Product Management and Marketing is creating a culture of mentoring within the product management professions — to assist current product professionals in successfully confronting obstacles in their day to day efforts — to facilitate rising product professionals in gaining experience and becoming successful product management leaders in their organizations — to forward the profession, individual practitioners and product teams in successfully bringing products through the entire product lifecycle process AIPMM Premium Membership provides the foundation for building your own product professional mentor network with access to member-only mentor matching, mentor/protégé facilitation, leadership trainings and opportunities for continuing education, as well as the potential to join the distinguished AIPMM Product Management Ambassadors Council. AIPMM also offers training courses that prepare product management and marketing teams to take the CPM® and/or the CPMM® certification exam(s). AIPMM's Certified Product Manager (CPM®) and Certified Product Marketing Manager (CPMM®) programs are internationally recognized because they allow product professionals to demonstrate their expertise and provide corporate members an assurance that their product management and marketing teams are operating at a high competency level. Contact Hector Del Castillo at http:/linkd.in/hdelcastillo for information about AIPMM membership benefits, certification courses in your area, or for help aligning your business and product strategy.

product managementproduct strategyproduct marketing
In Genius Solutions
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In Genius Solutions Inc. (IGS Inc.) is an international consulting firm that provides services to transform contact centers through consulting, technology solutions, and outsourcing. They take a collaborative approach to help clients improve the customer experience and optimize contact center operations. Their services include consulting, telephony software, business process outsourcing, and project implementation. IGS aims to increase customer retention, reduce costs, and optimize contact center infrastructure for clients in various industries including financial services, travel, and insurance.

Triple Benefit of ICV
                           For the Company
   For Employee
                         • Aligned with and             For the Local
    Participants
                           reinforces Corporate            Clients
                           Culture
• Hard and soft skill                                   • Access to resources
                         • Brand strengthening
  development                                             and new technology
                         • New market/product
• Increased motivation                                  • Improved service
                           development
• Innovation for new                                      development
                         • Employee Recruitment &
  products and skill                                    • New staff skills
                           Retention
  application
                                                        • Bottom line growth
• Improved leadership
  competencies




                                                    5
ICV Impacts Across Business Objectives
                                             Employee
 Employee                                   Professional
                                            Development
 Engagement                      CSR/                           Employee
                             Corporate                         Satisfaction
 Innovation                  Citizenship                       & Retention

 Brand


                                                                               Enhanced
              Global Brand
                                                                               Employee
               Reputation
                                                                              Recruitment




                Public
                                                                                Product
              Relations &
                                                                              Innovation
               Good Will




                                                               New Market
                             Local Impact
                                                               Development
                                             Improved
                                             Customer
                                             Relations     6
2012 Benchmarking Survey Respondents
•   Abbott
•   Accenture
•   American Airlines
•   Becton Dickenson
•   Credit Suisse
•   Dow Corning
•   Ernst & Young
•   FedEx
•   GlaxoSmithKline
•   IBM
•   Intel
•   John Deere
•   Mars
•   Novartis
•   PEPSICO
•   Pfizer
•   PIMCO
•   PriceWaterhouseCoopers
•   Telefonica
•   The Dow Chemical Company
•   UPS
•   VALE
                               8
Talent Development Ranked as Top Benefit

                       Q: Please rate the following in terms of the benefits of your program.


        Employee skills development (leadership
                   development, teambuilding,                                 19%
                          entrepreneurship, etc.)

    Corporate social responsibility (meeting CSR
            objectives with new programming)
                                                                 10%

             Local client benefits (improving the
          capabilities of local organizations, etc).
                                                                 9%

    Human resource benefits (recruitment, staff
                                retention, etc.)
                                                            7%

   R&D/Innovation(understanding new markets,
        learning about customer behavior, new          2%
              product and service designs, etc.)

      Percentage of respondents who chose each item as “most important”

Rating: 1=least important and 5=most important                         9
Source: CDS, ICV Benchmarking Survey, 2012 | N=24

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Companies select program locations for a
variety of reasons
                  Q: Please rank why you selected your program’s countries of operation.


  There are development problems there
   that we feel we can have an impact on
                                                                60.87%

   We have a strong business presence in
                             the country
                                                       39.13%


                                     Other             39.13%

        We want to learn more about the
                                country
                                                     34.78%

 We would like to have a strong business
   presence in the country in the future
                                                    30.43%


    Percentage of respondents who chose each item as “most important”

NOTE: Multiple responses allowed
Source: CDS, ICV Benchmarking Survey, 2012 | N=23                        10
ICV is a cost effective way to incorporate action
                       learning into talent development


                                                                                   UPenn
Cost per day




                                                                         IMD            Harvard
                                        Stanford
                               Northwestern                                                     INSEAD
                                              LBS                                               GIFT
                                                                                  MIT
                                                                                                       CDS
                                                                                                       ICV
                                                           # of stated benefits
          Source: Graduate Capstone Project, Elliott School of International Affairs,      11
          The George Washington University, 2012
ICV Elevates Employee Engagement

After my ICV experience, I am more motivated
                    to perform in my day job.




              I am confident that transferring my ICV learning to my
              day job will ultimately lead to a positive business
              impact for my company.



     My ICV learning is relevant for my day job.



                                            12
ICV Opportunities and Resources

  1. Center for Excellence for International Corporate Volunteerism
     (CEICV)
      •   www.icvonline.org | new icv toolkit

  2. Global Health Fellows Program II
      •   Unique partnership opportunity with USAID

  3. CDC Development Solutions
      •   Annual ICV Conference April 11-12, 2013
      •   Annual benchmark study
      •   Borderless Blog
      •   Monthly updates and media tracking
      •   www.cdcdevelopmentsolutions.org




                                                      13

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Thanks everyone who attended the sessions offered by the Association of International Product Marketing and Management (AIPMM) at ProductCamp Austin 9. With members in over 65 countries, the AIPMM is the worldwide certifying body of product team professionals. It is the hub of all things product management. It is where product professionals go for answers. It is the world's largest professional organization of product managers, brand managers, product marketing managers and other product team professionals who are responsible for guiding their organizations, or clients, through a constantly changing business landscape. The Association of International Product Management and Marketing is creating a culture of mentoring within the product management professions — to assist current product professionals in successfully confronting obstacles in their day to day efforts — to facilitate rising product professionals in gaining experience and becoming successful product management leaders in their organizations — to forward the profession, individual practitioners and product teams in successfully bringing products through the entire product lifecycle process AIPMM Premium Membership provides the foundation for building your own product professional mentor network with access to member-only mentor matching, mentor/protégé facilitation, leadership trainings and opportunities for continuing education, as well as the potential to join the distinguished AIPMM Product Management Ambassadors Council. AIPMM also offers training courses that prepare product management and marketing teams to take the CPM® and/or the CPMM® certification exam(s). AIPMM's Certified Product Manager (CPM®) and Certified Product Marketing Manager (CPMM®) programs are internationally recognized because they allow product professionals to demonstrate their expertise and provide corporate members an assurance that their product management and marketing teams are operating at a high competency level. Contact Hector Del Castillo at http:/linkd.in/hdelcastillo for information about AIPMM membership benefits, certification courses in your area, or for help aligning your business and product strategy.

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Program Overview
Performance with Purpose
     The Promise of PepsiCo




                    Human            Environmental    Talent
      Performance
                    Sustainability   Sustainability   Sustainability




15
The PepsiCorps mission




     A leadership development program
       for the future of PepsiCo
     • Global mindset
     • Flexibility, Adaptability, Resiliency
     • Creativity in a resource-constrained
       environment
     • Living Performance with Purpose




16
PepsiCorps benefits employees, the
 company and the communities

     morale                                                                     talent dev.
                           Developing Tomorrow’s Leaders

                                    Global Mindset
                                    Empathy
                                    Adaptability & Resilience   Human Needs
                    Collaboration
                                                                New Business
        Inspiring     Diversity &                                                 Living
                                                                Models
          People        Inclusion                                                 PwP
                                                                Innovation
                        Listening
                                                                Opportunities
                                    Social Responsibility
                                    Ambassadorship
                                    Shared-Value



                            Being Good Corporate Citizens

     recruitment                                                                reputation

17

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Thanks everyone who attended this AIPMM webcast. The Association of International Product Marketing and Management (AIPMM) is the hub of all things product management. It is where product professionals go for answers. With members in over 65 countries, the AIPMM is the worldwide certifying body of product team professionals. It is the world's largest professional organization of product managers, brand managers, product marketing managers and other product professionals who are responsible for guiding their organizations, or clients, through a constantly changing business landscape. The Association of International Product Management and Marketing is creating a culture of mentoring within the product management professions — to assist current product professionals in successfully confronting obstacles in their day to day efforts — to facilitate rising product professionals in gaining experience and becoming successful product management leaders in their organizations — to forward the profession, individual practitioners and product teams in successfully bringing products through the entire product lifecycle process You can join the program in 3 easy steps. This presentation provides you all the information you need to apply. AIPMM Premium Membership provides the foundation for building your own product professional mentor network with access to member-only mentor matching, mentor/protégé facilitation, leadership trainings and opportunities for continuing education, as well as the potential to join the distinguished AIPMM Product Management Ambassadors Council. AIPMM also offers training courses that prepare product management and marketing teams to take the CPM® and/or the CPMM® certification exam(s). AIPMM's Certified Product Manager (CPM®) and Certified Product Marketing Manager (CPMM®) programs are internationally recognized because they allow product professionals to demonstrate their expertise and provide corporate members an assurance that their product management and marketing teams are operating at a high competency level. Contact Hector Del Castillo at http:/linkd.in/hdelcastillo for information about AIPMM membership benefits, certification courses in your area, or for help aligning your business and product strategy.

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Project pillars




                           Health &            Sustainable
     Clean Water
                           Nutrition             Farming

                   Skill-based Project (80%)

                    Service Project (20%)

18
Three-phased project approach
     Experience Designed to Ensure Maximum Impact
        Pre-Project          Project         Post-Project
                (6 weeks prior)                                                   (1 month)                             (0 – 6 months post)

• 6 weeks of pre-work for all                                 • Leveraging CDS’s* expertise                      • Impact Evaluation
     participants                                                  to handle on-the-ground                          – Conduct impact surveys
      – Weekly 1 hour conference                                   logistics                                          for participants and
        call / webinar                                               – Manages 500 employees a                        partners immediately
                                                                       year on similar projects for                   upon completion (e.g.
      – Topics include: project and
                                                                       IBM and other companies                        What did you learn? What
        team logistics, country
                                                                                                                      was good / bad? etc)
        background, social media                                     – Have full-time CDS
        training, working on cross-                                    employees in country in                      – Conduct impact surveys 6
        cultural teams, etc                                            Ghana                                          months post project (e.g.
                                                                                                                      What was the real
      – Allows team to maximize                                      – Experts in scoping projects                    impact? What are
        impact during their time in                                    for realistic deliverables                     potential follow-on
        country                                                        and managing relationships                     projects?, etc)
                                                                       with partners




      CDS = CDC Development Solutions (www.cdcdevelopmentsolutions.org/) contracted as third-party implementer
19
PepsiCorps applicants


          Eagerness to live
     Performance with Purpose

                Leadership

                     Creativity

                          Flexibility

                                Adaptability


20
Application overview

       Eligibility requirements include:
     • Level L9 to B2

     • Three years tenure

     • Performance Rating of 6 or greater

                                      Application includes:

                                  • Short essays

                                  • Manager consent
                                    (pre-approval required)


21

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Our PepsiCorps Pilot team in Ghana


                              Geoff     Operations   Canada

                              Michael   Sales        USA

                              Carrie    IT           USA

                              Laith     Marketing    Saudi Arabia


                              Deepali   R&D          USA

                              Kannan    HR           Vietnam

                              Ana       Sales        Spain

                              Monica    Marketing    USA




22
The Ghana Clean Water Projects




       Schools – Sanitation and Personal Hygiene




23
Evaluation - The team developed
 critical professional skills….

                                                Professional Skills developed through PepsiCorps experience




     Source: Based on the 8 Pilot Team members’ responses given during on end-of-project survey in November 2011. Respondents will be
24   questioned again at the 6- and 12-month mark.
… that they can bring back to the
 business

         Top Specific Skills acquired,
           improved or developed
             through PepsiCorps
     1) Strategic / Business Planning
        (8 out of 8 participants)

     2) Resilience / Flexibility
        (8 out of 8 participants)

     3) Listening / Observation
        (7 out of 8 participants)

     4) Communication
        (6 out of 8 participants


      Source: Based on the 8 Pilot Team members’ responses given during on end-of-project survey in November 2011. Respondents will be
25    questioned again at the 6- and 12-month mark.

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Their managers have already noticed
 the difference

     We are proud to have one of our own participating in PepsiCorps.
     … Laith landed a different person than the one that took off. He has
       broader perspective and has a renewed humbleness. We talk a lot
       about developing talent, and this is probably one of the best talent
       development programs I have seen. His stories and insight are even
       making a difference to those around him and the rest of the
       organization.



      Sr. Director, Marketing,
             Beverages
      Jeddah, Saudi Arabia




26
And employees back home joined in
 on the projects as well


     Cup Drive

     • Based on PepsiCorps blog that
       entire classrooms of children
       were sharing one cup

     • Cup drive initiated in PepsiCo
       locations around the globe to
       send cups and soap to school
       children in Ghana




27
The team is bringing back their learnings and
 sharing the message internally

     • Video

     • Pilot team presentations
      and meetings

     • PEPline

     • Employee blogs

     • Cup drive




28
…and externally
                     Chris Jarvis blog
                   (www.realizedworth.com)




     Recruitment




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Key dates for 2012

 • Applications Open:         April 27th

 • Applications Due:          June 1st

 • Semi-Finalists notified:   July 1st

 • Teams announced:           July 31st

 • PreWork Begins:            early Sept

 • Teams on location:         mid-Oct – mid-Nov

 • Evaluation                 December

30
2012 Projects
     India Project
     • Bhoruka Charitable Trust (BCT)
     • Rooftop rain harvesting project
        o Current assessment plus marketing plan
          to grow the program
        o Scaling - How can BCT reach 10,000
          rooftops?
     • Ground harvesting of brackish water
        o More technical
        o Ensuring proper preservation and
          storage of rainwater
        o Assessing technologies available and
          developing business plan
     • Service Project
        o Reconstruction of one of the
          community structures.


31
2012 Projects

     US Project
     • Albuquerque Indian Centre
     • Community Garden
        •   Community garden expansion plan.
     • Traditional plant selection and healthy lifestyle education
        •   Analyze technicalities around the community garden, in particular around
            the nutrition of what is going to be planted, while incorporating traditional
            plants
     • Service Project
         • Develop outreach messaging for AIC’s Thanksgiving event


               Both projects will contain a school /
                      social project as well

32
Reflections

• Validating the model – pilot launch in first year
• Leveraging an experienced partner – CDS
• Tying it back to the business – ensuring program
  sustainability
• Defining it – leadership development program or
  otherwise
• Clarity on the people you are looking for – passion
  driven future leaders vs. do gooders
• Locations – easy immersion vs. BRIC countries


33

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34
Q&A


•   Type questions into the box on the
    right side of the your screen

•   Submit via Twitter to
    @VM_Solutions using “#VMbpn”




                                         35
Stay Informed

Blog:
www.VolunteeringIsCSR.org


Twitter:
@VM_Solutions


Newsletter:
Monthly ‘Good Companies’
newsletter
Sign up on the blog!



                            36
Upcoming Session: October 30


Planet Brands:
Changing Behavior for Sustainable Social
Good

Tuesday
October 30, 2012
10-11 a.m. PT (1-2 p.m. ET)

Guest Speakers:
David Willans
Director, Futerra+

Register:
https://www1.gotomeeting.com/register/249145272




                                                  37

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CDS has 15 years of experience in executive search for the technology sector. They have a proven track record of filling senior-level executive roles and mid-management positions for clients in areas such as enterprise software, IT infrastructure, telecommunications, and digital media. CDS is part of the Recruit Group, one of the largest human resources companies globally, allowing them to draw on a large network of candidates. They take a research-driven approach to find the best talent to meet the specific needs of each client.

81 opportunity analysis project (stanford)
81 opportunity analysis project (stanford)81 opportunity analysis project (stanford)
81 opportunity analysis project (stanford)

Youngilab is analyzing creating a smartphone application called CustomPhone to address the problem of customers not being able to easily provide feedback to businesses. The app would allow customers to express their feelings about a service with just 3 clicks on their phone and influence changes without confrontation. This would provide value to both customers, by giving them a voice, and businesses, by gaining important customer feedback and data to improve services. Market research shows the total available market for customer data solutions is $446 million globally with an estimated 20% annual growth rate, and the target market segment in Czech Republic and Slovakia is $5 million.

entrepreneurshipstanford universitymay 2012

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VolunteerMatch Solutions BPN Webinar: Pro Bono Service on Steroids – International Corporate Volunteering

  • 1. Pro Bono Service on Steroids International Corporate Volunteering Amanda MacArthur Pascale Sejean Vice President Founding Member CDC Development Solutions PepsiCorps 1
  • 2. How To Ask Questions • Type questions into the box on the right side of the your screen • Submit via Twitter to @VM_Solutions using “#VMbpn” • We will pose questions at the end of the presentation • A copy of the sides will be circulated after the event 2
  • 3. International Corporate Volunteer Programs: Pro Bono on Steroids Amanda MacArthur Vice President October 4, 2012 www.cdcdevelopmentsolutions.org
  • 4. International Corporate Volunteerism (ICV) “Any program in which employees cross international borders to provide services to local clients based primarily on the skills they utilize in their daily jobs. The projects they work on are non-revenue generating for the company, and are intended to provide economic/social benefits to the local organization and community.” Program design varies based on corporate goals: • Teams versus individual assignments • Team size • Duration/scope of pre-work • Length of time • Industry focus • Local client inputs 4
  • 5. Triple Benefit of ICV For the Company For Employee • Aligned with and For the Local Participants reinforces Corporate Clients Culture • Hard and soft skill • Access to resources • Brand strengthening development and new technology • New market/product • Increased motivation • Improved service development • Innovation for new development • Employee Recruitment & products and skill • New staff skills Retention application • Bottom line growth • Improved leadership competencies 5
  • 6. ICV Impacts Across Business Objectives Employee Employee Professional Development Engagement CSR/ Employee Corporate Satisfaction Innovation Citizenship & Retention Brand Enhanced Global Brand Employee Reputation Recruitment Public Product Relations & Innovation Good Will New Market Local Impact Development Improved Customer Relations 6
  • 7. 2012 Benchmarking Survey Respondents • Abbott • Accenture • American Airlines • Becton Dickenson • Credit Suisse • Dow Corning • Ernst & Young • FedEx • GlaxoSmithKline • IBM • Intel • John Deere • Mars • Novartis • PEPSICO • Pfizer • PIMCO • PriceWaterhouseCoopers • Telefonica • The Dow Chemical Company • UPS • VALE 8
  • 8. Talent Development Ranked as Top Benefit Q: Please rate the following in terms of the benefits of your program. Employee skills development (leadership development, teambuilding, 19% entrepreneurship, etc.) Corporate social responsibility (meeting CSR objectives with new programming) 10% Local client benefits (improving the capabilities of local organizations, etc). 9% Human resource benefits (recruitment, staff retention, etc.) 7% R&D/Innovation(understanding new markets, learning about customer behavior, new 2% product and service designs, etc.) Percentage of respondents who chose each item as “most important” Rating: 1=least important and 5=most important 9 Source: CDS, ICV Benchmarking Survey, 2012 | N=24
  • 9. Companies select program locations for a variety of reasons Q: Please rank why you selected your program’s countries of operation. There are development problems there that we feel we can have an impact on 60.87% We have a strong business presence in the country 39.13% Other 39.13% We want to learn more about the country 34.78% We would like to have a strong business presence in the country in the future 30.43% Percentage of respondents who chose each item as “most important” NOTE: Multiple responses allowed Source: CDS, ICV Benchmarking Survey, 2012 | N=23 10
  • 10. ICV is a cost effective way to incorporate action learning into talent development UPenn Cost per day IMD Harvard Stanford Northwestern INSEAD LBS GIFT MIT CDS ICV # of stated benefits Source: Graduate Capstone Project, Elliott School of International Affairs, 11 The George Washington University, 2012
  • 11. ICV Elevates Employee Engagement After my ICV experience, I am more motivated to perform in my day job. I am confident that transferring my ICV learning to my day job will ultimately lead to a positive business impact for my company. My ICV learning is relevant for my day job. 12
  • 12. ICV Opportunities and Resources 1. Center for Excellence for International Corporate Volunteerism (CEICV) • www.icvonline.org | new icv toolkit 2. Global Health Fellows Program II • Unique partnership opportunity with USAID 3. CDC Development Solutions • Annual ICV Conference April 11-12, 2013 • Annual benchmark study • Borderless Blog • Monthly updates and media tracking • www.cdcdevelopmentsolutions.org 13
  • 14. Performance with Purpose The Promise of PepsiCo Human Environmental Talent Performance Sustainability Sustainability Sustainability 15
  • 15. The PepsiCorps mission A leadership development program for the future of PepsiCo • Global mindset • Flexibility, Adaptability, Resiliency • Creativity in a resource-constrained environment • Living Performance with Purpose 16
  • 16. PepsiCorps benefits employees, the company and the communities morale talent dev. Developing Tomorrow’s Leaders Global Mindset Empathy Adaptability & Resilience Human Needs Collaboration New Business Inspiring Diversity & Living Models People Inclusion PwP Innovation Listening Opportunities Social Responsibility Ambassadorship Shared-Value Being Good Corporate Citizens recruitment reputation 17
  • 17. Project pillars Health & Sustainable Clean Water Nutrition Farming Skill-based Project (80%) Service Project (20%) 18
  • 18. Three-phased project approach Experience Designed to Ensure Maximum Impact Pre-Project Project Post-Project (6 weeks prior) (1 month) (0 – 6 months post) • 6 weeks of pre-work for all • Leveraging CDS’s* expertise • Impact Evaluation participants to handle on-the-ground – Conduct impact surveys – Weekly 1 hour conference logistics for participants and call / webinar – Manages 500 employees a partners immediately year on similar projects for upon completion (e.g. – Topics include: project and IBM and other companies What did you learn? What team logistics, country was good / bad? etc) background, social media – Have full-time CDS training, working on cross- employees in country in – Conduct impact surveys 6 cultural teams, etc Ghana months post project (e.g. What was the real – Allows team to maximize – Experts in scoping projects impact? What are impact during their time in for realistic deliverables potential follow-on country and managing relationships projects?, etc) with partners CDS = CDC Development Solutions (www.cdcdevelopmentsolutions.org/) contracted as third-party implementer 19
  • 19. PepsiCorps applicants Eagerness to live Performance with Purpose Leadership Creativity Flexibility Adaptability 20
  • 20. Application overview Eligibility requirements include: • Level L9 to B2 • Three years tenure • Performance Rating of 6 or greater Application includes: • Short essays • Manager consent (pre-approval required) 21
  • 21. Our PepsiCorps Pilot team in Ghana Geoff Operations Canada Michael Sales USA Carrie IT USA Laith Marketing Saudi Arabia Deepali R&D USA Kannan HR Vietnam Ana Sales Spain Monica Marketing USA 22
  • 22. The Ghana Clean Water Projects Schools – Sanitation and Personal Hygiene 23
  • 23. Evaluation - The team developed critical professional skills…. Professional Skills developed through PepsiCorps experience Source: Based on the 8 Pilot Team members’ responses given during on end-of-project survey in November 2011. Respondents will be 24 questioned again at the 6- and 12-month mark.
  • 24. … that they can bring back to the business Top Specific Skills acquired, improved or developed through PepsiCorps 1) Strategic / Business Planning (8 out of 8 participants) 2) Resilience / Flexibility (8 out of 8 participants) 3) Listening / Observation (7 out of 8 participants) 4) Communication (6 out of 8 participants Source: Based on the 8 Pilot Team members’ responses given during on end-of-project survey in November 2011. Respondents will be 25 questioned again at the 6- and 12-month mark.
  • 25. Their managers have already noticed the difference We are proud to have one of our own participating in PepsiCorps. … Laith landed a different person than the one that took off. He has broader perspective and has a renewed humbleness. We talk a lot about developing talent, and this is probably one of the best talent development programs I have seen. His stories and insight are even making a difference to those around him and the rest of the organization. Sr. Director, Marketing, Beverages Jeddah, Saudi Arabia 26
  • 26. And employees back home joined in on the projects as well Cup Drive • Based on PepsiCorps blog that entire classrooms of children were sharing one cup • Cup drive initiated in PepsiCo locations around the globe to send cups and soap to school children in Ghana 27
  • 27. The team is bringing back their learnings and sharing the message internally • Video • Pilot team presentations and meetings • PEPline • Employee blogs • Cup drive 28
  • 28. …and externally Chris Jarvis blog (www.realizedworth.com) Recruitment 29
  • 29. Key dates for 2012 • Applications Open: April 27th • Applications Due: June 1st • Semi-Finalists notified: July 1st • Teams announced: July 31st • PreWork Begins: early Sept • Teams on location: mid-Oct – mid-Nov • Evaluation December 30
  • 30. 2012 Projects India Project • Bhoruka Charitable Trust (BCT) • Rooftop rain harvesting project o Current assessment plus marketing plan to grow the program o Scaling - How can BCT reach 10,000 rooftops? • Ground harvesting of brackish water o More technical o Ensuring proper preservation and storage of rainwater o Assessing technologies available and developing business plan • Service Project o Reconstruction of one of the community structures. 31
  • 31. 2012 Projects US Project • Albuquerque Indian Centre • Community Garden • Community garden expansion plan. • Traditional plant selection and healthy lifestyle education • Analyze technicalities around the community garden, in particular around the nutrition of what is going to be planted, while incorporating traditional plants • Service Project • Develop outreach messaging for AIC’s Thanksgiving event Both projects will contain a school / social project as well 32
  • 32. Reflections • Validating the model – pilot launch in first year • Leveraging an experienced partner – CDS • Tying it back to the business – ensuring program sustainability • Defining it – leadership development program or otherwise • Clarity on the people you are looking for – passion driven future leaders vs. do gooders • Locations – easy immersion vs. BRIC countries 33
  • 33. 34
  • 34. Q&A • Type questions into the box on the right side of the your screen • Submit via Twitter to @VM_Solutions using “#VMbpn” 35
  • 36. Upcoming Session: October 30 Planet Brands: Changing Behavior for Sustainable Social Good Tuesday October 30, 2012 10-11 a.m. PT (1-2 p.m. ET) Guest Speakers: David Willans Director, Futerra+ Register: https://www1.gotomeeting.com/register/249145272 37