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#WorcestershireHour Sponsorship Information

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Stuart Allen
Stuart Allen

The document provides information about sponsorship opportunities for #WorcestershireHour, a Twitter hashtag and social media community for Worcestershire businesses. It summarizes that #WorcestershireHour operates daily to boost sales for sponsors and provide measurable marketing results. Sponsorship fees range from £900 annually to £100 monthly and provide benefits like exclusive representation of a business sector and promotional tweets. Statistics show #WorcestershireHour had over 500,000 tweets in 2018 that reached millions of accounts, demonstrating its influence. Revenue from sponsorship covers operating costs including one employee.

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Sponsorship Information 2019/20 TM TM Worcestershire Enterprise Ltd Keeping Business LOCAL since 2013
100% Exclusivity In Your Sector. Low Cost, High Value & Easily Measurable Marketing. TM TM Worcestershire Enterprise Ltd Keeping Business LOCAL since 2013
TM Background The #WorcestershireHour hashtag was founded on the 6th May 2013 by Stuart Allen. What started as a few local businesses networking on Twitter for one hour each Monday evening has now become a social media phenomenon with huge reach and influence. #WorcestershireHour is the Twitter hub for Worcestershire businesses, charities, event organisers and community groups. In 2018 the hashtag was used by 25,980 unique user accounts and over 500,000 messages (original and retweets) were generated. In the same year #WorcestershireHour tweets landed in 19,800,000 Twitter account timelines. #WorcestershireHour now operates 365 days per year with two ‘live hours’ per week (8pm Monday & 12pm Wednesday). We have over 30,000 mainly local followers across our three Twitter accounts (@WorcesterHour has +21,000). In 2014 Worcestershire Enterprise Ltd was set up to handle the commercial activities of #WorcestershireHour and the business is run on social enterprise principles. During 2014 the hashtag #WorcestershireHour and our logo were fully registered as a trademark by the IPO. Statistics from Union Metrics (Tweet Reach App)
TM Commercial #WorcestershireHour is funded by a small group of key Sponsors. Sponsors pay either a monthly/quarterly or annual fee and there is no contract beyond the period paid for. #WorcestershireHour has one full time employee (formerly long term NEET) and sponsorship covers his salary. A small amount of additional revenue is raised through running social media training courses and our annual exhibition; The Worcestershire Festival of Business Ben Mannion - Director at Hewett Recruitment Pictured with #WorcestershireHour Founder Stuart Allen
Why Sponsor/Partner #WorcestershireHour? •To boost your sales •We offer low cost, high value & easily measurable results •Only ONE business per sector giving you exclusivity •Gain ‘Official XYZ of #WorcestershireHour’ status •Prominent ‘home page’ logo on our website with your links and contact details •We tweet messages on your behalf from our @WorcesterHour account •Be seen to be actively supporting our ‘Keep It Local’ initiative “We get 12 to 15 good leads a week through #WorcestershireHour and apart from recommendations it is by far our best source of new business.” Darren Wilkins City Signs #WorcestershireHour partner since 2014
TM #WorcestershireHour Statistics In December 2013 we subscribed to a Twitter analytics tool called TweetReach from a business called Union Metrics. This costs £120 per month but the statistics and infographics we get are far superior to any other platforms. We now have continuous data for five full years. We publish #WorcestershireHour statistics twice a week (Tuesdays and Thursdays) highlighting performance of our two live events. Obviously the only true measure of sponsorship/partnership with #WorcestershireHour is sales but we also want to ensure we are also continuously looking to develop the use and reach of the hashtag. Daily Statistics Weekly Statistics
Sponsorship Fees ANNUAL SPONSORSHIP £17.30 per week £900 PAYABLE ANNUALLY IN ADVANCE FULL 12 MONTHS EXPOSURE ‘OFFICIAL #WorcestershireHour STATUS’ TWO TWEETS PER DAY MASSIVE SAVING ON FESTIVAL OF BUSINESS EXHIBITOR SPACE QUARTERLY SPONSORSHIP £20.00 per week £240 PAYABLE QUARTERLY IN ADVANCE ‘OFFICIAL #WorcestershireHour STATUS’ TWO TWEETS PER DAY MASSIVE SAVING ON FESTIVAL OF BUSINESS EXHIBITOR SPACE MONTHLY SPONSORSHIP £23.07 per week £100 PAYABLE MONTHLY IN ADVANCE OFFICIAL #WorcestershireHour STATUS’ TWO TWEETS PER DAY MASSIVE SAVING ON FESTIVAL OF BUSINESS EXHIBITOR SPACE
Sponsorship Fees/Notes ANNUAL SPONSORSHIP £17.30 per week £900 PAYABLE ANNUALLY IN ADVANCE 12 MONTH CONTRACT GUARANTEED CONTINUITY RATE FIXED UNTIL END 2021 EXCLUSIVITY IN YOUR MARKET SECTOR QUARTERLY SPONSORSHIP £20.00 per week £240 PAYABLE QUARTERLY IN ADVANCE 3 MONTH CONTRACT GUARANTEED CONTINUITY RATE FIXED UNTIL END OF 2021 EXCLUSIVITY IN YOUR MARKET SECTOR UPGRADE TO ANNUAL CONTRACT AT ANY TIME MONTHLY SPONSORSHIP £23.07 per week £100 PAYABLE MONTHLY IN ADVANCE 1 MONTH CONTRACT GUARANTEED CONTINUITY RATE FIXED UNTIL END OF 2021 EXCLUSIVITY IN YOUR MARKET SECTOR UPGRADE TO QUARTERLY/ANNUAL CONTRACT AT ANY TIME NON PAYMENT/LATE PAYMENT MAY RESULT IN CONTRACT TERMINATION. ALL REFERENCES TO #WORCESTERSHIREHOUR MUST BE REMOVED ON TERMINATION
TM Website Home Page
CONTACT TM TM Worcestershire Enterprise Ltd Keeping Business LOCAL since 2013 Stuart Allen 01905 384314 stuart@worcestershirehour.co.uk

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#WorcestershireHour Sponsorship Information

  • 2. 100% Exclusivity In Your Sector. Low Cost, High Value & Easily Measurable Marketing. TM TM Worcestershire Enterprise Ltd Keeping Business LOCAL since 2013
  • 3. TM Background The #WorcestershireHour hashtag was founded on the 6th May 2013 by Stuart Allen. What started as a few local businesses networking on Twitter for one hour each Monday evening has now become a social media phenomenon with huge reach and influence. #WorcestershireHour is the Twitter hub for Worcestershire businesses, charities, event organisers and community groups. In 2018 the hashtag was used by 25,980 unique user accounts and over 500,000 messages (original and retweets) were generated. In the same year #WorcestershireHour tweets landed in 19,800,000 Twitter account timelines. #WorcestershireHour now operates 365 days per year with two ‘live hours’ per week (8pm Monday & 12pm Wednesday). We have over 30,000 mainly local followers across our three Twitter accounts (@WorcesterHour has +21,000). In 2014 Worcestershire Enterprise Ltd was set up to handle the commercial activities of #WorcestershireHour and the business is run on social enterprise principles. During 2014 the hashtag #WorcestershireHour and our logo were fully registered as a trademark by the IPO. Statistics from Union Metrics (Tweet Reach App)
  • 4. TM Commercial #WorcestershireHour is funded by a small group of key Sponsors. Sponsors pay either a monthly/quarterly or annual fee and there is no contract beyond the period paid for. #WorcestershireHour has one full time employee (formerly long term NEET) and sponsorship covers his salary. A small amount of additional revenue is raised through running social media training courses and our annual exhibition; The Worcestershire Festival of Business Ben Mannion - Director at Hewett Recruitment Pictured with #WorcestershireHour Founder Stuart Allen
  • 5. Why Sponsor/Partner #WorcestershireHour? •To boost your sales •We offer low cost, high value & easily measurable results •Only ONE business per sector giving you exclusivity •Gain ‘Official XYZ of #WorcestershireHour’ status •Prominent ‘home page’ logo on our website with your links and contact details •We tweet messages on your behalf from our @WorcesterHour account •Be seen to be actively supporting our ‘Keep It Local’ initiative “We get 12 to 15 good leads a week through #WorcestershireHour and apart from recommendations it is by far our best source of new business.” Darren Wilkins City Signs #WorcestershireHour partner since 2014
  • 6. TM #WorcestershireHour Statistics In December 2013 we subscribed to a Twitter analytics tool called TweetReach from a business called Union Metrics. This costs £120 per month but the statistics and infographics we get are far superior to any other platforms. We now have continuous data for five full years. We publish #WorcestershireHour statistics twice a week (Tuesdays and Thursdays) highlighting performance of our two live events. Obviously the only true measure of sponsorship/partnership with #WorcestershireHour is sales but we also want to ensure we are also continuously looking to develop the use and reach of the hashtag. Daily Statistics Weekly Statistics
  • 7. Sponsorship Fees ANNUAL SPONSORSHIP £17.30 per week £900 PAYABLE ANNUALLY IN ADVANCE FULL 12 MONTHS EXPOSURE ‘OFFICIAL #WorcestershireHour STATUS’ TWO TWEETS PER DAY MASSIVE SAVING ON FESTIVAL OF BUSINESS EXHIBITOR SPACE QUARTERLY SPONSORSHIP £20.00 per week £240 PAYABLE QUARTERLY IN ADVANCE ‘OFFICIAL #WorcestershireHour STATUS’ TWO TWEETS PER DAY MASSIVE SAVING ON FESTIVAL OF BUSINESS EXHIBITOR SPACE MONTHLY SPONSORSHIP £23.07 per week £100 PAYABLE MONTHLY IN ADVANCE OFFICIAL #WorcestershireHour STATUS’ TWO TWEETS PER DAY MASSIVE SAVING ON FESTIVAL OF BUSINESS EXHIBITOR SPACE
  • 8. Sponsorship Fees/Notes ANNUAL SPONSORSHIP £17.30 per week £900 PAYABLE ANNUALLY IN ADVANCE 12 MONTH CONTRACT GUARANTEED CONTINUITY RATE FIXED UNTIL END 2021 EXCLUSIVITY IN YOUR MARKET SECTOR QUARTERLY SPONSORSHIP £20.00 per week £240 PAYABLE QUARTERLY IN ADVANCE 3 MONTH CONTRACT GUARANTEED CONTINUITY RATE FIXED UNTIL END OF 2021 EXCLUSIVITY IN YOUR MARKET SECTOR UPGRADE TO ANNUAL CONTRACT AT ANY TIME MONTHLY SPONSORSHIP £23.07 per week £100 PAYABLE MONTHLY IN ADVANCE 1 MONTH CONTRACT GUARANTEED CONTINUITY RATE FIXED UNTIL END OF 2021 EXCLUSIVITY IN YOUR MARKET SECTOR UPGRADE TO QUARTERLY/ANNUAL CONTRACT AT ANY TIME NON PAYMENT/LATE PAYMENT MAY RESULT IN CONTRACT TERMINATION. ALL REFERENCES TO #WORCESTERSHIREHOUR MUST BE REMOVED ON TERMINATION
  • 10. CONTACT TM TM Worcestershire Enterprise Ltd Keeping Business LOCAL since 2013 Stuart Allen 01905 384314 stuart@worcestershirehour.co.uk