This document provides instructions for setting up Google Analytics goals on a website. It discusses defining goals based on what actions website visitors should take, such as making a purchase, becoming a sales lead, or signing up for an email list. It then outlines the steps to create three specific goal types in Google Analytics: a destination goal for a thank you page or order confirmation page; a duration goal for time spent on the site; and a pages/session goal for viewing a minimum number of pages. The goals are to be set up by a specified deadline and each assigned a $1 value. Contact information is provided to send confirmation.
This document describes a leading design and web solutions company that offers affordable creative, technology, and SEO services. The company has over 7 years of experience, 250+ employees across offices in India, the US, and India. It has expertise in designing various types of websites including ecommerce, education, and event sites. The company also has skills in technologies like PHP, .NET, and mobile app development for iOS and Android. It offers SEO services like on-page optimization, off-page activities, and social media marketing.
Kamloops2012 Online Marketing for Heritage Operators
The document outlines strategies and best practices for optimizing a business's online presence and web marketing efforts. It discusses topics like search engine optimization, social media marketing, pay-per-click advertising, mobile optimization, and measuring results. The overall message is that small businesses can compete effectively online by targeting specific niches, measuring efforts, and continuously testing and improving strategies.
Knowing what you need to track and top setup and configuration tips for Google Analytics. Avoid common pitfalls and maximize and measure what you need to!
Unofficial Sitecore Training - Data enrichment and personalization
In this presentation, Sitecore MVP Amanda Shiga provides an overview of five key steps to take to succeed with Sitecore data enrichment and personalization:
Getting started: The importance of xDB data enrichment
Building your strategy: Types of personalization in Sitecore and how/when to apply them
Keeping personalization manageable for marketing ops and website performance
Measuring success: How to determine if personalization is making a difference
Useful extensions: Some helpful approaches to extend Sitecore's personalization capabilities
Your economic development organization has a Twitter account.
Is that enough? Find out how your efforts can produce…
RESULTS!
In this brief but informative webinar, your host, Derek Pillie, Cirrus ABS LEDO Suite Project Manager, will introduce the world of social media and how your economic development organization can harness its power to produce positive results. You’ll learn answer to important questions like…
How important is it to have legions of followers?
How can you determine if your social media connections are actually interacting with your content?
What steps can you take to transform social media activity into project leads?
The topics:
• Basic social media terms and concepts “What do I need to know?”
• How to automate and analyze your social media efforts “What tools do I need to use?”
• Which data relates to your specific activity “What does the data mean?”
• Using data to make strategic communications decisions “How do I use this data?”
Google Analytics is a free tool that lets publishers measure website traffic, conversions, and user behavior. It provides insights into how visitors arrive on the site and what they do once there. Key metrics include acquisition, behavior, content, social, mobile, and conversions. Google Analytics tracks analytics using code that is added to website pages. It provides reports on metrics like traffic sources, user paths, and goals that can help publishers understand user behavior and improve performance.
John Glinski - The B2B Analytics Engine: How Vanguard is Measuring Marketing...
This document presents a visit score recipe developed by John Glinski at Vanguard to measure the success and ROI of a company's B2B web experience. It describes developing an engagement score by tracking key metrics like logins, tool usage, article views, and lead forms to quantify user engagement. The steps include determining key actions and success goals with stakeholders, mapping out the logic, implementing tracking in Adobe, analyzing results, and sharing recommendations. Examples of implementation for different departments like marketing, sales, IT are provided. The process is meant to test solutions, improve based on data, and continuously measure progress.
The document provides an overview of key considerations for refining a web strategy. It notes that most websites dramatically underperform given their importance in marketing. Several root causes are identified, including lack of web expertise and clear goals. The document emphasizes setting goals based on audience and strategy, and establishing best practices. It also stresses the importance of measurement and adjustment based on goals. Examples are provided for how to apply these principles in practice when redeveloping a website.
This document provides an overview of offseason member engagement strategies for a youth sports organization. It discusses developing a yearly calendar to supplement communication and activities each month, including ideas like awards banquets, non-sports events, and seasonal programs. It also covers testing and optimizing engagement methods through tools like Google Analytics and emphasizing benefits in communications. The document promotes Demosphere's registration and communication products and services to help organizations implement these strategies through features like an online registration system and recommendations from their experience in the youth sports industry.
Presentation given to GoWeb. Overview of several important areas that a communicator needs to know about Google Analytics, Tag Manager, and Data Studio.
See more or contact us at JumpStartWeb.com or PlusROI.com.
This deck features slides from the Web Marketing Success 2012 Seminar at Vancouver Island Tech Park. Presented by Robert Cooper of PlusROI Online Marketing and JumpStartWeb.
The slides are not necessarily self explanatory, but have some good information on some of the most important areas to consider for web marketing, as well as notes on some of the hottest emerging opportunities (like Mobile).
The document provides an overview of search engine optimization (SEO). It discusses key topics like how SEO can increase website traffic and conversions. It also covers Google's dominance in the UK search market, the importance of technical SEO audits, and link building strategies like leveraging contacts and creating valuable content for links. Tips are provided on tracking SEO success metrics and taking an incremental approach to optimization.
This document discusses strategies for improving the search engine optimization (SEO) of Daffodil International University's website. SEO involves optimizing a website to increase traffic from search engines. The document recommends conducting a website audit, keyword research, on-page optimization like meta tags and headers, off-page optimization through link building, and creating high-quality content. Following these SEO best practices can help increase organic search rankings, traffic, and conversions.
TKG's Breakfast Bootcamp 2013: How to Make Sense of Your Stats - Google Analy...
New to Google Analytics or just need a refresher? TKG's Breakfast Bootcamp, How to Make Sense of Your Stats - Google Analytics, is here to help! This 1 hour presentation walks you through some of the most important aspects of setting up, and using Google Analytics.
Learn how to improve your property's website presence and increase conversions with the President of Scott Yankton Consulting, Scott Yankton, and E-Commerce Executive at the Doha Marriott Hotel, Cristobal Galit.
This document provides an overview of Google Analytics and how to use it to measure website traffic and goals. It discusses key metrics like pageviews, visits, traffic sources and conversions. It also covers how to set up tracking of goals and campaigns using techniques like link tagging and event tracking. The goal is to help users understand their website traffic and how to define business goals to improve performance.
W.A. Fisher - Getting the Most Out of Google Analytics
2018 MACVB Education Summit presentation from Kathryn Gritzmacher of Google Analytics.
This presentation focuses on the basics of Google Analytics, what they mean, and how to best utilize them to suit your and your business’s needs.
Word camp toronto 2017 secrets to a successful website building business fi...
In this interactive session, Gilles will share the secrets of starting, managing and maintaining a successful website design/development business. Whether you’re thinking of starting a business or you’re currently managing one, you’re likely to learn valuable tips. Although the session is web business-centric, the lessons can be applied to many types of businesses.
In this dynamic session, audience participation amplifies the learning possibilities. Come learn the secrets and have fun!
Great content takes a long time to create, sharing it on your social platforms shouldn’t! This talk compares several popular WordPress plugins for content scheduling and automating social media posting. It will also cover other useful, non-WordPress services to help create beautiful social graphics, build your blog following, link your social accounts and automate your efforts.
Creating word press community with the human voice
The document discusses how the WordPress open source project uses local meetup groups and annual WordCamp conferences to build community and overcome challenges of online communication. It notes that online communication can lead to "troll-like" behaviors due to anonymity and lack of in-person cues. However, the WordPress community coordinates its work through online discussions. The community has grown to include over 500 local meetup groups and over 750 WordCamps held in 65 countries. Bringing people together in person at these events helps make large-scale online collaboration possible.
This document discusses using Docker containers to deploy WordPress. It begins by explaining what containers are and how they provide portability and scalability. It then discusses using Docker to separate the different components of a LAMP stack for WordPress. The document demonstrates deploying WordPress with Docker Compose and discusses considerations for scaling a Dockerized WordPress deployment, such as using orchestration for high availability and breaking the application into multiple containers.
The document discusses the importance of mobile-friendly websites from an advertiser's perspective. It provides statistics showing the rise of mobile internet usage and decreasing attention spans. Slow page load times can significantly reduce conversion rates and increase bounce rates. The document recommends using plugins like AMP and caching, as well as content delivery networks, minification, and performance testing tools to optimize websites for speed on mobile.
The document outlines Jonathan Perlman's presentation on WooCommerce fundamentals. It begins with introductions and then covers the basics of e-commerce, platforms like WooCommerce and Shopify, installing WooCommerce, adding products, selling products, managing orders, and security considerations. The presentation provides an overview of setting up and using a WooCommerce online store.
This document discusses navigating the censored web and how WordPress sites can be blocked globally. It provides examples of how different countries like China, Russia, Turkey, Iran, and South Korea censor the internet by blocking sites outright, forcing data localization, using DDoS attacks, and DNS poisoning. Common reasons WordPress sites are blocked include political dissent, terrorism, religious content, and anti-government memes. The document offers tips for designing WordPress sites to avoid censorship, such as using SSL and global CDNs, and what to do if a site becomes blocked, such as moving hosting locations or checking if the domain or IP is blocked. It concludes by considering issues like internet sovereignty and walled gardens that may impact internet
The document discusses the differences between being known versus famous. It notes that being known involves having recognition locally, regionally, or within a niche rather than globally. Known individuals have a higher quality and engagement with followers and leads. The rest of the document outlines Tamara MacDuff's process for becoming known, which involves defining one's purpose and why, having an actionable audience, being helpful by creating valuable content consistently.
This document contains a login for a secure network with username and password. It then summarizes an article about the extinction of local businesses due to increased online shopping options. It discusses how technology is squeezing local businesses but could also be used to empower them. Some suggestions include differentiating through improved customer service, incentives, community involvement and creating digital and physical bridges. The key is maintaining fundamentals while leveraging technology through recommendations, useful customer information and gamification.
The document discusses building forms in WordPress. It outlines several tools for creating forms, including Jetpack, Contact Form 7, Ninja Forms, and Gravity Forms. Gravity Forms is recommended as it has a low cost of entry, many premium features included, a large user base, and extensive documentation. The document covers various form fields, layout options like conditional logic and multi-page forms, restricting access, notifications, and exporting entries. It encourages testing Gravity Forms before purchasing.
The document discusses sketching and prototyping for user interface design. It recommends starting with paper and pen sketches to get messy and iterate on ideas before using digital tools. Tips are provided for tools to use at different stages, including sketching on paper or iPad, prototyping in Adobe XD or Figma, and sharing designs using CloudUp or Quicktime. The overall message is that sketching is an important process for exploring and refining design ideas before finalizing them.
This document discusses different approaches to using WordPress including limbless, headless, and brainless architectures. Limbless refers to dynamically generating content, while headless WordPress involves using the WordPress API for data but without WordPress functionality. Brainless WordPress combines WordPress functionality like user management with JavaScript everywhere else and the REST API for data access. The benefits and drawbacks of each approach are outlined.
Website optimization through quality experimentation (2)
I talk about quality experimentation methodology, overcoming fear and ideas about how to generate experiment ideas. My intended audience is small to medium size businesses with functioning sites that are looking to improve through increased conversion.
User Experience (UX) design is such a hot industry today with no shortage of Medium articles telling you how to break into UX. There’s detailed talk about portfolios, which courses to take, and whether designers should learn how to code, among others. What they seem to miss, though, is the ‘getting started’ part: How do you do a design project and ensure that it gets from discovery all the way to deployment? If design portfolios are about the projects that you’ve brought to life, then how do we do them and build them well?
In this session, we will be looking at the design process and the Elements of User Experience. We will be reviewing the milestones inside web projects and the activities that make it successful. You will learn what makes great websites great, and what makes designers advocates for their own work.
Design is finally having its golden age. Will you be a part of it?
So you can build a technically wonderful website, but does it appeal to your audience? Does it have finesse? Who is it designed for: the owner, the designer/developer, or the customer/user? Are forms user-friendly? This talk will show you the things that make a website more complete, user-friendly, and user-appealing. Topics will include favicons, custom 404 pages, form buttons, footers, colors, SSL certificates, and more.
Before starting with keyword research, writing great content or even looking for links to reference your site, the most important thing is to make sure that your site has passed the health standards for SEO.
SEO without implementing certain fundamentals will lack results.
If certain health checks are not conducted on your WordPress site, it can completely destroy your SEO.
In this session, we explore on what health checks and resources you need to review prior to launching your SEO efforts for your website. In addition, we go through a proper SEO execution plan that you can implement to help your WordPress site rank higher in the Search Engines.
The document provides information about optimizing a small business website on a limited budget. It offers tips for choosing a domain name, developing relevant content, using keywords for search engine optimization, submitting the site to directories and building links, using analytics to track performance, and maintaining the site's ranking through regular updates and social media.
Intro to Product Personalization by Leading Growth StrategistProduct School
Many companies talk about personalization, but few have enough valuable data to make it actionable. In this talk, Brianne presented a framework for collecting the right data at the right time and best practices on how to build personalized programs to keep users engaged over time.
Struggling to understand google analytics? It can be overwhelming, it's such a large platform. In this presentation, you will learn the basics of Google Analytics for your small business.
We will cover:
Set Up
Audiences
Aquisition
Behavior
Goals
& More.
This document describes a leading design and web solutions company that offers affordable creative, technology, and SEO services. The company has over 7 years of experience, 250+ employees across offices in India, the US, and India. It has expertise in designing various types of websites including ecommerce, education, and event sites. The company also has skills in technologies like PHP, .NET, and mobile app development for iOS and Android. It offers SEO services like on-page optimization, off-page activities, and social media marketing.
The document outlines strategies and best practices for optimizing a business's online presence and web marketing efforts. It discusses topics like search engine optimization, social media marketing, pay-per-click advertising, mobile optimization, and measuring results. The overall message is that small businesses can compete effectively online by targeting specific niches, measuring efforts, and continuously testing and improving strategies.
Knowing what you need to track and top setup and configuration tips for Google Analytics. Avoid common pitfalls and maximize and measure what you need to!
Unofficial Sitecore Training - Data enrichment and personalizationnonlinear creations
In this presentation, Sitecore MVP Amanda Shiga provides an overview of five key steps to take to succeed with Sitecore data enrichment and personalization:
Getting started: The importance of xDB data enrichment
Building your strategy: Types of personalization in Sitecore and how/when to apply them
Keeping personalization manageable for marketing ops and website performance
Measuring success: How to determine if personalization is making a difference
Useful extensions: Some helpful approaches to extend Sitecore's personalization capabilities
Your economic development organization has a Twitter account.
Is that enough? Find out how your efforts can produce…
RESULTS!
In this brief but informative webinar, your host, Derek Pillie, Cirrus ABS LEDO Suite Project Manager, will introduce the world of social media and how your economic development organization can harness its power to produce positive results. You’ll learn answer to important questions like…
How important is it to have legions of followers?
How can you determine if your social media connections are actually interacting with your content?
What steps can you take to transform social media activity into project leads?
The topics:
• Basic social media terms and concepts “What do I need to know?”
• How to automate and analyze your social media efforts “What tools do I need to use?”
• Which data relates to your specific activity “What does the data mean?”
• Using data to make strategic communications decisions “How do I use this data?”
Google Analytics is a free tool that lets publishers measure website traffic, conversions, and user behavior. It provides insights into how visitors arrive on the site and what they do once there. Key metrics include acquisition, behavior, content, social, mobile, and conversions. Google Analytics tracks analytics using code that is added to website pages. It provides reports on metrics like traffic sources, user paths, and goals that can help publishers understand user behavior and improve performance.
John Glinski - The B2B Analytics Engine: How Vanguard is Measuring Marketing...Julia Grosman
This document presents a visit score recipe developed by John Glinski at Vanguard to measure the success and ROI of a company's B2B web experience. It describes developing an engagement score by tracking key metrics like logins, tool usage, article views, and lead forms to quantify user engagement. The steps include determining key actions and success goals with stakeholders, mapping out the logic, implementing tracking in Adobe, analyzing results, and sharing recommendations. Examples of implementation for different departments like marketing, sales, IT are provided. The process is meant to test solutions, improve based on data, and continuously measure progress.
The document provides an overview of key considerations for refining a web strategy. It notes that most websites dramatically underperform given their importance in marketing. Several root causes are identified, including lack of web expertise and clear goals. The document emphasizes setting goals based on audience and strategy, and establishing best practices. It also stresses the importance of measurement and adjustment based on goals. Examples are provided for how to apply these principles in practice when redeveloping a website.
This document provides an overview of offseason member engagement strategies for a youth sports organization. It discusses developing a yearly calendar to supplement communication and activities each month, including ideas like awards banquets, non-sports events, and seasonal programs. It also covers testing and optimizing engagement methods through tools like Google Analytics and emphasizing benefits in communications. The document promotes Demosphere's registration and communication products and services to help organizations implement these strategies through features like an online registration system and recommendations from their experience in the youth sports industry.
Presentation given to GoWeb. Overview of several important areas that a communicator needs to know about Google Analytics, Tag Manager, and Data Studio.
See more or contact us at JumpStartWeb.com or PlusROI.com.
This deck features slides from the Web Marketing Success 2012 Seminar at Vancouver Island Tech Park. Presented by Robert Cooper of PlusROI Online Marketing and JumpStartWeb.
The slides are not necessarily self explanatory, but have some good information on some of the most important areas to consider for web marketing, as well as notes on some of the hottest emerging opportunities (like Mobile).
The document provides an overview of search engine optimization (SEO). It discusses key topics like how SEO can increase website traffic and conversions. It also covers Google's dominance in the UK search market, the importance of technical SEO audits, and link building strategies like leveraging contacts and creating valuable content for links. Tips are provided on tracking SEO success metrics and taking an incremental approach to optimization.
SEO for Daffodil International UniversityMuhammad Alam
This document discusses strategies for improving the search engine optimization (SEO) of Daffodil International University's website. SEO involves optimizing a website to increase traffic from search engines. The document recommends conducting a website audit, keyword research, on-page optimization like meta tags and headers, off-page optimization through link building, and creating high-quality content. Following these SEO best practices can help increase organic search rankings, traffic, and conversions.
TKG's Breakfast Bootcamp 2013: How to Make Sense of Your Stats - Google Analy...The Karcher Group
New to Google Analytics or just need a refresher? TKG's Breakfast Bootcamp, How to Make Sense of Your Stats - Google Analytics, is here to help! This 1 hour presentation walks you through some of the most important aspects of setting up, and using Google Analytics.
Learn how to improve your property's website presence and increase conversions with the President of Scott Yankton Consulting, Scott Yankton, and E-Commerce Executive at the Doha Marriott Hotel, Cristobal Galit.
This document provides an overview of Google Analytics and how to use it to measure website traffic and goals. It discusses key metrics like pageviews, visits, traffic sources and conversions. It also covers how to set up tracking of goals and campaigns using techniques like link tagging and event tracking. The goal is to help users understand their website traffic and how to define business goals to improve performance.
W.A. Fisher - Getting the Most Out of Google AnalyticsAlex Rudie
2018 MACVB Education Summit presentation from Kathryn Gritzmacher of Google Analytics.
This presentation focuses on the basics of Google Analytics, what they mean, and how to best utilize them to suit your and your business’s needs.
Word camp toronto 2017 secrets to a successful website building business fi...wcto2017
In this interactive session, Gilles will share the secrets of starting, managing and maintaining a successful website design/development business. Whether you’re thinking of starting a business or you’re currently managing one, you’re likely to learn valuable tips. Although the session is web business-centric, the lessons can be applied to many types of businesses.
In this dynamic session, audience participation amplifies the learning possibilities. Come learn the secrets and have fun!
Great content takes a long time to create, sharing it on your social platforms shouldn’t! This talk compares several popular WordPress plugins for content scheduling and automating social media posting. It will also cover other useful, non-WordPress services to help create beautiful social graphics, build your blog following, link your social accounts and automate your efforts.
Creating word press community with the human voicewcto2017
The document discusses how the WordPress open source project uses local meetup groups and annual WordCamp conferences to build community and overcome challenges of online communication. It notes that online communication can lead to "troll-like" behaviors due to anonymity and lack of in-person cues. However, the WordPress community coordinates its work through online discussions. The community has grown to include over 500 local meetup groups and over 750 WordCamps held in 65 countries. Bringing people together in person at these events helps make large-scale online collaboration possible.
This document discusses using Docker containers to deploy WordPress. It begins by explaining what containers are and how they provide portability and scalability. It then discusses using Docker to separate the different components of a LAMP stack for WordPress. The document demonstrates deploying WordPress with Docker Compose and discusses considerations for scaling a Dockerized WordPress deployment, such as using orchestration for high availability and breaking the application into multiple containers.
The document discusses the importance of mobile-friendly websites from an advertiser's perspective. It provides statistics showing the rise of mobile internet usage and decreasing attention spans. Slow page load times can significantly reduce conversion rates and increase bounce rates. The document recommends using plugins like AMP and caching, as well as content delivery networks, minification, and performance testing tools to optimize websites for speed on mobile.
The document outlines Jonathan Perlman's presentation on WooCommerce fundamentals. It begins with introductions and then covers the basics of e-commerce, platforms like WooCommerce and Shopify, installing WooCommerce, adding products, selling products, managing orders, and security considerations. The presentation provides an overview of setting up and using a WooCommerce online store.
This document discusses navigating the censored web and how WordPress sites can be blocked globally. It provides examples of how different countries like China, Russia, Turkey, Iran, and South Korea censor the internet by blocking sites outright, forcing data localization, using DDoS attacks, and DNS poisoning. Common reasons WordPress sites are blocked include political dissent, terrorism, religious content, and anti-government memes. The document offers tips for designing WordPress sites to avoid censorship, such as using SSL and global CDNs, and what to do if a site becomes blocked, such as moving hosting locations or checking if the domain or IP is blocked. It concludes by considering issues like internet sovereignty and walled gardens that may impact internet
The document discusses the differences between being known versus famous. It notes that being known involves having recognition locally, regionally, or within a niche rather than globally. Known individuals have a higher quality and engagement with followers and leads. The rest of the document outlines Tamara MacDuff's process for becoming known, which involves defining one's purpose and why, having an actionable audience, being helpful by creating valuable content consistently.
This document contains a login for a secure network with username and password. It then summarizes an article about the extinction of local businesses due to increased online shopping options. It discusses how technology is squeezing local businesses but could also be used to empower them. Some suggestions include differentiating through improved customer service, incentives, community involvement and creating digital and physical bridges. The key is maintaining fundamentals while leveraging technology through recommendations, useful customer information and gamification.
The document discusses building forms in WordPress. It outlines several tools for creating forms, including Jetpack, Contact Form 7, Ninja Forms, and Gravity Forms. Gravity Forms is recommended as it has a low cost of entry, many premium features included, a large user base, and extensive documentation. The document covers various form fields, layout options like conditional logic and multi-page forms, restricting access, notifications, and exporting entries. It encourages testing Gravity Forms before purchasing.
The document discusses sketching and prototyping for user interface design. It recommends starting with paper and pen sketches to get messy and iterate on ideas before using digital tools. Tips are provided for tools to use at different stages, including sketching on paper or iPad, prototyping in Adobe XD or Figma, and sharing designs using CloudUp or Quicktime. The overall message is that sketching is an important process for exploring and refining design ideas before finalizing them.
This document discusses different approaches to using WordPress including limbless, headless, and brainless architectures. Limbless refers to dynamically generating content, while headless WordPress involves using the WordPress API for data but without WordPress functionality. Brainless WordPress combines WordPress functionality like user management with JavaScript everywhere else and the REST API for data access. The benefits and drawbacks of each approach are outlined.
Website optimization through quality experimentation (2)wcto2017
I talk about quality experimentation methodology, overcoming fear and ideas about how to generate experiment ideas. My intended audience is small to medium size businesses with functioning sites that are looking to improve through increased conversion.
User Experience (UX) design is such a hot industry today with no shortage of Medium articles telling you how to break into UX. There’s detailed talk about portfolios, which courses to take, and whether designers should learn how to code, among others. What they seem to miss, though, is the ‘getting started’ part: How do you do a design project and ensure that it gets from discovery all the way to deployment? If design portfolios are about the projects that you’ve brought to life, then how do we do them and build them well?
In this session, we will be looking at the design process and the Elements of User Experience. We will be reviewing the milestones inside web projects and the activities that make it successful. You will learn what makes great websites great, and what makes designers advocates for their own work.
Design is finally having its golden age. Will you be a part of it?
Little Things Make a Difference - Michelle Ameswcto2017
So you can build a technically wonderful website, but does it appeal to your audience? Does it have finesse? Who is it designed for: the owner, the designer/developer, or the customer/user? Are forms user-friendly? This talk will show you the things that make a website more complete, user-friendly, and user-appealing. Topics will include favicons, custom 404 pages, form buttons, footers, colors, SSL certificates, and more.
Before starting with keyword research, writing great content or even looking for links to reference your site, the most important thing is to make sure that your site has passed the health standards for SEO.
SEO without implementing certain fundamentals will lack results.
If certain health checks are not conducted on your WordPress site, it can completely destroy your SEO.
In this session, we explore on what health checks and resources you need to review prior to launching your SEO efforts for your website. In addition, we go through a proper SEO execution plan that you can implement to help your WordPress site rank higher in the Search Engines.
Check out all newest things that CSS can bring to WordPress theme development: CSS Filters, Feature Queries, Native Mixins, Grid Layout, Native Variables, and more. Learn how they work and when to use them. For theme designers.
UiPath Community Day Kraków: Devs4Devs ConferenceUiPathCommunity
We are honored to launch and host this event for our UiPath Polish Community, with the help of our partners - Proservartner!
We certainly hope we have managed to spike your interest in the subjects to be presented and the incredible networking opportunities at hand, too!
Check out our proposed agenda below 👇👇
08:30 ☕ Welcome coffee (30')
09:00 Opening note/ Intro to UiPath Community (10')
Cristina Vidu, Global Manager, Marketing Community @UiPath
Dawid Kot, Digital Transformation Lead @Proservartner
09:10 Cloud migration - Proservartner & DOVISTA case study (30')
Marcin Drozdowski, Automation CoE Manager @DOVISTA
Pawel Kamiński, RPA developer @DOVISTA
Mikolaj Zielinski, UiPath MVP, Senior Solutions Engineer @Proservartner
09:40 From bottlenecks to breakthroughs: Citizen Development in action (25')
Pawel Poplawski, Director, Improvement and Automation @McCormick & Company
Michał Cieślak, Senior Manager, Automation Programs @McCormick & Company
10:05 Next-level bots: API integration in UiPath Studio (30')
Mikolaj Zielinski, UiPath MVP, Senior Solutions Engineer @Proservartner
10:35 ☕ Coffee Break (15')
10:50 Document Understanding with my RPA Companion (45')
Ewa Gruszka, Enterprise Sales Specialist, AI & ML @UiPath
11:35 Power up your Robots: GenAI and GPT in REFramework (45')
Krzysztof Karaszewski, Global RPA Product Manager
12:20 🍕 Lunch Break (1hr)
13:20 From Concept to Quality: UiPath Test Suite for AI-powered Knowledge Bots (30')
Kamil Miśko, UiPath MVP, Senior RPA Developer @Zurich Insurance
13:50 Communications Mining - focus on AI capabilities (30')
Thomasz Wierzbicki, Business Analyst @Office Samurai
14:20 Polish MVP panel: Insights on MVP award achievements and career profiling
How Netflix Builds High Performance Applications at Global ScaleScyllaDB
We all want to build applications that are blazingly fast. We also want to scale them to users all over the world. Can the two happen together? Can users in the slowest of environments also get a fast experience? Learn how we do this at Netflix: how we understand every user's needs and preferences and build high performance applications that work for every user, every time.
An invited talk given by Mark Billinghurst on Research Directions for Cross Reality Interfaces. This was given on July 2nd 2024 as part of the 2024 Summer School on Cross Reality in Hagenberg, Austria (July 1st - 7th)
Are you interested in dipping your toes in the cloud native observability waters, but as an engineer you are not sure where to get started with tracing problems through your microservices and application landscapes on Kubernetes? Then this is the session for you, where we take you on your first steps in an active open-source project that offers a buffet of languages, challenges, and opportunities for getting started with telemetry data.
The project is called openTelemetry, but before diving into the specifics, we’ll start with de-mystifying key concepts and terms such as observability, telemetry, instrumentation, cardinality, percentile to lay a foundation. After understanding the nuts and bolts of observability and distributed traces, we’ll explore the openTelemetry community; its Special Interest Groups (SIGs), repositories, and how to become not only an end-user, but possibly a contributor.We will wrap up with an overview of the components in this project, such as the Collector, the OpenTelemetry protocol (OTLP), its APIs, and its SDKs.
Attendees will leave with an understanding of key observability concepts, become grounded in distributed tracing terminology, be aware of the components of openTelemetry, and know how to take their first steps to an open-source contribution!
Key Takeaways: Open source, vendor neutral instrumentation is an exciting new reality as the industry standardizes on openTelemetry for observability. OpenTelemetry is on a mission to enable effective observability by making high-quality, portable telemetry ubiquitous. The world of observability and monitoring today has a steep learning curve and in order to achieve ubiquity, the project would benefit from growing our contributor community.
The DealBook is our annual overview of the Ukrainian tech investment industry. This edition comprehensively covers the full year 2023 and the first deals of 2024.
How RPA Help in the Transportation and Logistics Industry.pptxSynapseIndia
Revolutionize your transportation processes with our cutting-edge RPA software. Automate repetitive tasks, reduce costs, and enhance efficiency in the logistics sector with our advanced solutions.
Details of description part II: Describing images in practice - Tech Forum 2024BookNet Canada
This presentation explores the practical application of image description techniques. Familiar guidelines will be demonstrated in practice, and descriptions will be developed “live”! If you have learned a lot about the theory of image description techniques but want to feel more confident putting them into practice, this is the presentation for you. There will be useful, actionable information for everyone, whether you are working with authors, colleagues, alone, or leveraging AI as a collaborator.
Link to presentation recording and transcript: https://bnctechforum.ca/sessions/details-of-description-part-ii-describing-images-in-practice/
Presented by BookNet Canada on June 25, 2024, with support from the Department of Canadian Heritage.
Video traffic on the Internet is constantly growing; networked multimedia applications consume a predominant share of the available Internet bandwidth. A major technical breakthrough and enabler in multimedia systems research and of industrial networked multimedia services certainly was the HTTP Adaptive Streaming (HAS) technique. This resulted in the standardization of MPEG Dynamic Adaptive Streaming over HTTP (MPEG-DASH) which, together with HTTP Live Streaming (HLS), is widely used for multimedia delivery in today’s networks. Existing challenges in multimedia systems research deal with the trade-off between (i) the ever-increasing content complexity, (ii) various requirements with respect to time (most importantly, latency), and (iii) quality of experience (QoE). Optimizing towards one aspect usually negatively impacts at least one of the other two aspects if not both. This situation sets the stage for our research work in the ATHENA Christian Doppler (CD) Laboratory (Adaptive Streaming over HTTP and Emerging Networked Multimedia Services; https://athena.itec.aau.at/), jointly funded by public sources and industry. In this talk, we will present selected novel approaches and research results of the first year of the ATHENA CD Lab’s operation. We will highlight HAS-related research on (i) multimedia content provisioning (machine learning for video encoding); (ii) multimedia content delivery (support of edge processing and virtualized network functions for video networking); (iii) multimedia content consumption and end-to-end aspects (player-triggered segment retransmissions to improve video playout quality); and (iv) novel QoE investigations (adaptive point cloud streaming). We will also put the work into the context of international multimedia systems research.
Quality Patents: Patents That Stand the Test of TimeAurora Consulting
Is your patent a vanity piece of paper for your office wall? Or is it a reliable, defendable, assertable, property right? The difference is often quality.
Is your patent simply a transactional cost and a large pile of legal bills for your startup? Or is it a leverageable asset worthy of attracting precious investment dollars, worth its cost in multiples of valuation? The difference is often quality.
Is your patent application only good enough to get through the examination process? Or has it been crafted to stand the tests of time and varied audiences if you later need to assert that document against an infringer, find yourself litigating with it in an Article 3 Court at the hands of a judge and jury, God forbid, end up having to defend its validity at the PTAB, or even needing to use it to block pirated imports at the International Trade Commission? The difference is often quality.
Quality will be our focus for a good chunk of the remainder of this season. What goes into a quality patent, and where possible, how do you get it without breaking the bank?
** Episode Overview **
In this first episode of our quality series, Kristen Hansen and the panel discuss:
⦿ What do we mean when we say patent quality?
⦿ Why is patent quality important?
⦿ How to balance quality and budget
⦿ The importance of searching, continuations, and draftsperson domain expertise
⦿ Very practical tips, tricks, examples, and Kristen’s Musts for drafting quality applications
https://www.aurorapatents.com/patently-strategic-podcast.html
AC Atlassian Coimbatore Session Slides( 22/06/2024)apoorva2579
This is the combined Sessions of ACE Atlassian Coimbatore event happened on 22nd June 2024
The session order is as follows:
1.AI and future of help desk by Rajesh Shanmugam
2. Harnessing the power of GenAI for your business by Siddharth
3. Fallacies of GenAI by Raju Kandaswamy
3. Where did website visitors come from?
◦ SEO, Advertising, Social Media, etc.
What did website visitors do?
◦ The pages users view
◦ The buttons users click
Are people doing what you want them to do?
◦ Buy something
◦ Become a sales lead
◦ Sign up for email list
◦ Engaging with your website
4. Small Company
$300K marketing
budget
Ugly, difficult website
No leads
7. 1. Go to: www.google.com/analytics
2. Complete registration form
3. You are provided a “Tracking ID” Sccreen
9. 1. Loads GA code on
whole site
2. Filters WordPress
Admin out of reports
3. (Some) Track Events:
o File Downloads (PDFs, Zip,
Word, etc.)
o Track Outbound links (social
media buttons)
Image from ZERO TO WORDPRESS HERO
Ben Lobaugh
17. There are many things you want people to do…..
Images are thanks to: Visit Love Boice (Comment), Yankee-shelties (Contact), Globaicy
(Read our blog), Marketing Digit Pro (social like),
33. Ranks the pages by
contribution to
achieving that goal
◦ Page with $0.35 is worth
more than one with $0.15
Differentiates between
popular and valuable
35. Did people do what you wanted them
to do?
Your GOALS
39. Copy of presentation
PDF of instructions
Demo Video
Extras
birdseyemarketing.com/wcto2017/
43. 1. Admin (lower left side
menu)
2. Views
3. Goals
a) +New Goal
45. Duration / time on site Pages / session
Destination
◦ Specific Page on your
website
Thank you
Order confirmation
Event
◦ Click on a Button, video,
download, link, etc.
◦ where web page does not
change
46. 1. Admin > Views > Goals
2. Click “Custom” (near the bottom)
3. Name the goal
4. Select goal type you need:
◦ Destination = specific page on your website (thank you, order confirmation)
◦ Pages / Session = viewed a specific number of pages
◦ Duration = spent a specific amount of time on your site
5. Follow the steps for the selected goal type
6. Insert a goal value
7. Save
48. By Monday 8:00 p.m.
Make 3 Goals:
1. Destination
2. Duration,
3. Pages / session
Put a $1 value on each
David Bird
david@birdseyemarketing.com
613-875-4987
Editor's Notes
A good set-up is pretty fast and includes seven elements:
Load the code properly. Google analytics has given you a UA # that collects all the statistics on your website. It is important to have this code in the header php file immediately before the closing </head> tag.
User Type Filters remove traffic that you don’t need to track. For example, you will not want website administrators use of your website included in your GA…. They are testing to ensure functionality of website so you don’t want their clicks and traffic to skew your GA data.
Set Domain – this just makes sure that GA only tracks your website.
File Downloads. How many in the room have PDF’s, or other files that your website visitors can download? Tracking these downloads shows you how these files are contributing to your goals and what you want people to do on your website.
Outbound Links: How many in the room have links to other websites like social media icons or links to complimentary sites? It is important to understand how these items are helping your business.
Site Search: How many in the room have a Site search on their website? This is a great source of new keywords, or content people are looking for and you could provide on your website.
Goals and Goal Values: Goals are what you want people to do on your website. We are going to spend a lot of time on that one later.
So here is the story behind why I am so passionate about tracking marketing results. About three years ago I was working at a large company, managing a large marketing budget. My team’s job was to generate qualified leads for the sales force.
When the recession hit I was told to cut 10% from my budget. After speaking with a lot of people and reviewing Google Analytics and other data I concluded that most of the savings could be made from cutting Google Advertising and some email marketing. I had buy-in for my plan from the VP, CEO, my team and Sales management.
At the beginning I told you about my first experience with GA… A VP who made a compelling business case to invest in a new website.
A few years later I was working for a much bigger company, managing a marketing budget. When the recession hit, I was told to reduce my budget by $10K. So I spoke to a lot of people about where to cut and have the least impact. I also looked at my Google Analytics and it seemed the best things to cut were some advertising and email lists we were buying.
Everyone agreed these were good cuts to make and the plan was approved by senior management.
Then Eddie our Web Master came to see about the cuts. He said I was making a mistake. He showed me his GA which had goals. If I made those cuts we risked losing half our leads.
Eddie showed me that cutting our social media and banner advertising would save the same amount of money and not risk nearly as many leads.
So once you have your GA configured how you want it….. It’s time to start looking at reports. We’re going to look at the three main reporting areas of Google Analytics.
These are all found down the right hand side of your GA menu.
Acquisition tell you where your website users came from.
This report uses Channels to group how users found this website.
It identifies how the MOST visitors were acquired.
Sometimes the default reports are hard to read, especially when you just want a couple of pieces of information, like which traffic sources brought the most sessions (popular) and which traffic sources brought the most goal converting traffic.
In the top left above the table (highlighted and circled) you can change the report format. In this case we clicked the pie chart.
This is the same report as the previous slide, but notice how the report has a lot less information and is much easier to read.
The circled item is where you can choose (drop down arrow) which one of your goals to apply to the report.
So back to the A B C’s of Google Analytics Reporting:
A is for Acquisition – how people get your website.
B is for Behaviour – what people do once they get to your website.
Behaviour looks at what people do once they are on your website. What pages they viewed, what events they used
This report shows the pages that were viewed the most. It is sorted by the number of page views.
Goal Values Tell you How Valuable Each Web Page is to Each Goal:
Goal values were originally established for eCommerce websites where monetary transactions are taking place. However, even when there is no monetary value to the goal, such as completing a form or viewing a number of pages, a goal value nonetheless shows the value of pages relative goal completions.
When there is a monetary value on a goal, Universal Analytics calculates the contribution of each website pages toward completing a goal / conversion. The result is a page value for each goal (as seen in page view reports). The calculation is based on the number of goal completions relative to the pages website users passed through on the way to completing the goal. For example, if one page was used by all visitors completing the goal, that page would have a very high value relative to other pages. For example if a goal has a $100 value; a very compelling page might be worth $50 and some supporting pages worth less.
This is the same report, but now it is sorted by page value.
Notice that the pages are significantly different. These are the pages being used the most by visitors who convert, or achieve the goal we are looking at. We want visitors to get to these pages because they improve the likely of the visitor achieving our goal.
Suggestions for using this information:
1. Navigation – since these are the pages most likely to trigger a conversion, how easy is it to find them in your navigation? Compare this report to your navigation.
2. Review messaging on valuable pages and see if that can be moved to pages that get more traffic
Back to the A B C’s of Google Analytics Reporting:
A is for Acquisition
B is for Behaviour
And,
C is for Conversion – did people do what you wanted them to do on your website?
The Top Conversion report shows us which traffic sources “assisted” in goal conversions. In this case, all of the goal conversions came from “Direct” traffic (people who typed in the website address, or booked marked the site). However, some of the visitors learned about the site from Paid Search and Organic search – those two traffic sources “assisted” in the conversions.
So there you have it; the ABCs of Google Analytics Reporting.
A is for Acquisition – how people get to your website
B is for Behaviour – What people do on your website
C is for Conversion – did people do what you wanted them to do – meet your goals.
This is the goal set-up screen. The types of goals you can have are here.
Let’s take a closer look at the goal types and how to use them:
Destination goals: This measures how many of your visitors are getting to a webpage you want them to get to. For example; after making a purchase or a donation the user goes to a “Thank you” or, “Confirmation Page”. You will tell Google Analytics that these pages are important, so count every time a visitor get to this page.
Duration and Pages per session goals measure engagement with your website; for example count the number of times visitors view more than 3 pages while on the website.
Event Goals measure things that happen on your website when click does not change the page such as clicking a video, a form field, even a PDF.
Google Analytics has four types of Goals:
Duration Goal measures engagement with your website. You set a time that you think demonstrates engagement with your website
Pages per session goal also measures engagement; the more pages viewed while on the site the more engaged a person is. You set this goal based on how many pages should be looked at to demonstrate engagement with your website.
Destination goals are specific pages you want people to reach while on your website. For an Ecommerce website it would be the order confirmation page, for other actions such as a registration or email sign up it might be a thank you page. Just remember it’s a page you want people to reach.
Event goals are for clicks on specific buttons or actions such as a download, video, link. We’re going to spend this entire session talking about event goals.