Examining more than a decade of data on the social impact of technology in America, Pew Internet Research Analyst Kathryn Zickuhr discussed the patterns and trends shaping the new messaging realities of the digital age at the WSU Elliott School of Communications’ annual Comm Week conference.
Mary will present the Project’s latest research on social media adoption as part of a day-long workshop organized by and for the staff from the State Department's Bureau of Educational and Cultural Affairs and the 8 nonprofit organizations that partner with them to design and implement 2 to 3 week study tours around the U.S. for international visitors.
4/17/2008: This presentation was an overview of Pew Internet Project findings about the changing structure of information and communication in the digital age, the role that libraries play in helping people solve problems, and the broader roles that libraries might fill in people's lives.
Lee Rainie will present a keynote discussion on networked learning at the The Free Learning 2.0 Conference on August 22. The conference is "a unique chance to participate in a global conversation on rethinking teaching and learning in the age of the Internet."
The document summarizes the results of a survey of over 2,000 teens on their online habits, technology use, music and media preferences, spending habits, and views on the economy. It finds that most teens spend 3-6 hours online daily and prefer sites like Facebook, that hip hop and pop music are most popular, and that the recession has led 85% of teens to change their spending habits.
Ipsos MediaCT: Business Elite BE: Barometer Digital Section, 2011Ipsos UK
The iPad is the Apple of the global Business Elite's eye, while iPhone has made serious inroads into BlackBerry's dominance of the business smartphone market, according to the latest BE Barometer from Ipsos MediaCT.
Networked Consumers: How networked and how important?Jim Jansen
The Professors Institute, a one and a half day conference for mid-Atlantic college and university professors of marketing and communications. It is hosted by the Direct Marketing Association of Washington Educational Foundation, a nonprofit foundation whose mission is to educate local professors on direct and interactive marketing so as to encourage students to enter the direct marketing industry.
The document summarizes research from the Pew Internet & American Life Project on teen internet usage and content creation. It finds that 97% of teens from households earning $75,000 or more use the internet, while internet usage is lower in lower-income households. It also finds that content creation is more common among older teens and girls. Most writing teens do for school involves taking notes, while writing for fun includes sending emails and using social networks.
Kristen Purcell presented key findings from the Pew Research Center about how teens use technology. She found that most teens now have smartphones, and spend much of their time online via mobile devices. While teens are highly engaged with social media, they also care about privacy and manage their online image. Teachers note that digital tools can both aid learning through research but may also encourage poor writing habits. However, a digital divide remains, as teachers of low-income students have fewer resources and support for technology integration.
Pew Internet Project Director Lee Rainie will present findings about the state of digital differences at the Georgetown Public Policy Institute’s Annual Conference on Capitol Hill.
The document summarizes key findings from recent Pew Internet Project reports about changing digital media behaviors and their impact. It discusses how:
1) Only 4% of Facebook users actually derive pleasure from using the site, with most feeling despair upon logging in.
2) Mobile internet access is widespread, with 89% of adults owning phones and 46% owning smartphones.
3) Social media engagement is common, with 59% of adults using sites like Facebook and 16% using Twitter.
4) These trends are changing how knowledge is accessed, shared and influenced as information becomes more pervasive, participatory and networked through various online platforms.
The document discusses how social media can help businesses get more clients. It provides statistics on popular social media sites to illustrate their growth and influence. It then offers tips on setting up accounts and profiles on LinkedIn, Twitter, YouTube and Slideshare to network and promote a business. Regular posting of content and engaging with others online can lead to increased website traffic and new leads over time.
Moms today are engaged, enabled, and entertained by technology. A survey found that moms consider smartphones and laptops essential tools that help them get things done. Most moms cannot go more than a few hours without using the internet, mobile phones, or home computers. While TV remains important for family time, activities like watching YouTube are becoming more common. Technology helps moms keep kids entertained with educational games and apps.
The document summarizes findings from the Digital Innovation Review conducted in Victoria, Australia. It finds that while Victoria has been a leader in digital innovation in Australia, it risks losing momentum without continued focus and investment. The review assessed digital readiness, innovation in agencies, and a public servant survey. It found agencies have varying levels of social media and digital adoption, with barriers including budgets, leadership, and security concerns. Victoria's citizens are highly connected online and via mobile, but some groups face disadvantages. The public service understands social media well but has mixed understanding of government 2.0 concepts.
This document discusses internet safety issues for children and teens. It provides statistics on how much time teens spend with different media like TV, music, computers and the internet. It also discusses trends in social media use among teens and some of the risks like sharing personal information or communicating with strangers. The document advises parents to monitor their children's internet use, limit private information shared online, and contact authorities if they suspect any illegal or dangerous activities.
BGGD49 presentation - Norton by Symantec on online safety and mobile threatsPieter De Wit
Symantec is the 4th largest independent software company in the world that protects over 370 million computers and email accounts worldwide through its Norton software. The document discusses key findings from Symantec/Norton's 2011 Online Family Report, which surveyed over 19,000 people across 24 countries including 811 interviews in Belgium. Some of the main findings include that around a third of the world's children shop online, with 11% of Belgian children sometimes shopping without parental knowledge. While only 5% of parents say they don't know what their kids do online, children report their parents are often clueless. The report also examines issues like cyberbullying in schools and the risks parents now face due to their children's online activities.
Amanda Lenhart presented the Pew Research Center’s most recent data that looks at how teens ages 12 to 17 use the internet, social media and mobile phones.
- 44% of children aged 8-16 are online constantly, with social media and entertainment sites among their most common activities
- More than half feel they cannot live without their smartphone, with just under half taking it to bed at night
- As children get older, social media and messaging start to dominate their social interactions, with activities moving online
- Parents provide devices mainly so children can always contact them, but also so children do not feel excluded among peers
Passion,persistence,partnerships secrets for earning more onlinenfpSynergy
Passion, persistence, and partnerships are key to earning more online. Over the past decade, internet and broadband access has grown significantly in UK households. Mobile internet access has also increased dramatically, with nearly half of people now using their phones to access the internet. Social networking participation has also risen sharply, especially on Facebook. Charities have embraced various online tools and social media to communicate with supporters, promote campaigns, understand views, and fundraise. However, strategies and board-level approval of internet efforts varies significantly among charities. Website usage is typically tracked by metrics like page views, unique visitors, and email metrics.
Pew internet older adults and social mediaEsther Vargas
Social media use among older adults has nearly doubled over the past year. While those ages 18-29 still use social media the most, usage increased most dramatically among those ages 50-64 (up 88%) and 65+ (up 100%). Older adults are using social media to reconnect with people from their past and find support networks. While email is still very popular, social media allows older users to easily share photos, videos, and updates with growing networks of contacts.
The document discusses how networked and hyperconnected technologies are changing how people, especially younger generations, live and work. It notes that teens and young adults have brains wired differently than older people due to extensive multitasking. While some argue this could negatively impact cognition, others believe it is yielding positive results by allowing people to learn more and access collective knowledge online. The document also examines how the digital, mobile and social media revolutions have impacted knowledge workers by increasing transparency, real-time information sharing, and influence of networks and new online experts.
Personal. Portable. Participatory. Pervasive. This document summarizes key trends in the digital landscape in 2013. It discusses the rise of broadband internet, smartphones, mobile apps, social networking, e-books, and how these technologies have led to more networked individuals, information, and civil society. While networks have gained influence, traditional institutions have lost some. The document also notes how class still plays a role in digital engagement.
Lee Rainie will give the keynote presentation on "Learning in the Digital Age: Where Libraries Fit In." Lee will discuss the way people use e-book readers and tablet computers and how those devices are fitting into users' digital lives. He will describe how three revolutions in digital technology – in broadband, mobile connectivity, and social media – have created a new social operating system that he calls "networked individualism." He will use the Project's latest findings to help describe how librarians can serve the new educational needs of networked individuals.
Pew Internet Director Lee Rainie was honored to give the Joe Pagano Memorial Web Analytics Lecture for the federal government’s Webmanager University. He discussed the latest Pew Internet data about the triple revolution in technology – in broadband, in mobile, and in social networking – and how these changes affect e-government and e-health activities by citizens. He also explored how these changes impact the broader environment of civic life and some of the changes that are likely on the horizon.
Networked information is now pervasive, participatory, and social. It is generated and consumed in real-time across multiple platforms and devices. This has led to three digital revolutions: 1) Broadband internet access at home, 2) Widespread adoption of smartphones and tablets, and 3) Explosive growth of social networking. These changes have impacted knowledge and organizations by making information ubiquitous, fragmenting attention, and elevating self-learning and amateur experts alongside traditional sources. Organizations must adapt to greater transparency, demands to understand customer/worker perspectives, and new pathways into people's attention.
1) Social networking site use has increased across all age groups since 2005, though those ages 18-29 are still most likely to use them. 2) Over half of American adults now own smartphones, and one quarter mostly access the internet via their phone. 3) Staying connected to family is the main motivation for social media use among those over 50 years old.
The document summarizes key trends in digital technology and its impact on civic engagement:
1) There has been a digital revolution with high rates of internet and broadband access at home, and most adults and teens are now networked creators online.
2) Mobile phones and smartphones are nearly ubiquitous, and many use location services and mobile devices for political purposes.
3) Over half of all adults now use social networking, and over a fifth have used social media for political purposes.
4) This new digital landscape has created new opportunities for civic groups and activists to directly reach audiences, but also risks of "echo chamber politics" where people only engage with those who agree with them.
Lee Rainie, Director of the Pew Research Center’s Internet & American Life Project, will present the latest Project findings to the Handheld Librarian Online Conference about how many people have mobile devices and how they use these devices—for accessing all kinds of content, using apps, social media, and for specialized searches such as for politics, news, and for health information. He will also discuss broader public attitudes about why people like mobile connectivity and how they feel challenged by it.
Lee Rainie will describe the latest findings of the Pew Internet Project about libraries and the new mix of services they are offering their patrons – and considering offering.
Why americans use social media (Pew Internet) - Nov11Retelur Marketing
Two-thirds of online adults use social media like Facebook and Twitter. The top reasons Americans use social media are to stay connected with family and friends. Specifically, about two-thirds use it to stay in touch with current friends and family members, while half use it to reconnect with old friends. Younger social media users, those under 50, are more likely than older users to cite staying connected with friends as a major reason for using social media. [END SUMMARY]
1) Two-thirds of online adults use social media like Facebook and Twitter to stay connected with friends and family.
2) Younger social media users, those under 50, are especially likely to use social media to stay in touch with current friends and reconnect with old friends they've lost touch with.
3) Middle-aged and older adults place relatively high value on using social media to connect with others who share their hobbies and interests.
Teens, Social Media, and Privacy InfographicuKnow.com
View the latest free infographic from uKnowKids (www.uknowkids.com). This infographic speaks to the state of privacy, personal information and sharing habits of your teen (and yourself) on the Internet! Feel free to share with friends and family or repost on your own blog or social media sites. To download the original infographic, please visit http://updates.uknowkids.com/teens-social-media-and-privacy-infographic.
The document summarizes key findings from recent Pew Research Center reports on digital technology and social media usage:
1) A majority of Facebook users do not actually derive enjoyment from using the social media site, with only 4% reporting pleasure from it.
2) Mobile internet access has grown significantly, with 89% of adults now owning smartphones or tablets on which they access apps and location-based services.
3) Social media engagement continues rising, with 59% of all U.S. adults now using social networking sites like Facebook.
Pew internet older adults and social mediaSumit Roy
1) Social networking use among those ages 50 and older has nearly doubled over the past year, from 22% to 42%.
2) Half of internet users ages 50-64 and one in four ages 65 and older now use social networking sites like Facebook and LinkedIn.
3) While email is still the primary method older users maintain contact, many are now relying more on social media to communicate and share content with growing networks.
Lee Rainie discusses how technology is impacting learning through increased connectivity and access to information. Broadband internet has facilitated networked learning while mobile devices have altered expectations about where and when learning occurs. Social media supports peer-to-peer learning and more self-directed learners are emerging who are better able to capture new information and collaborate online. As technology continues to evolve, the future of learning involves moving from passive reception of knowledge to active, transactional models where learners create and share knowledge within social networks.
The Changing World of Libraries: Lee Rainie, Director of the Pew Research Center’s Internet & American Life Project, will discuss the Project’s latest research about how people use technology and how people use libraries. He will discuss the implications of this work for libraries.
Talk slides for talk presented at the University of Washington on February 13th, 2012.
https://depts.washington.edu/coenv/news-blog/tag/cosee-olc/#.T0VNznJWrR8
Lee Rainie, Director of the Pew Research Center’s Internet Project, discusses the Project’s latest research about internet use, mobile connectivity, and social media, and what the findings mean for marketers. He will explore how "networked information" has very different characteristics from "industrial era media" and why this has profound implications for the way marketers gain attention for their messages and interact with their audiences.
Ipsos MediaCT and YouTube: A Connected Generation - The Rise and Rise of Soci...Ipsos UK
Social media has risen dramatically in popularity and usage. 2 in 3 internet users worldwide visited a social networking site in May 2010. Facebook had 500 million active users in July 2010 and YouTube saw 24 hours of video uploaded every minute. Even older generations are increasingly using social media. It impacts many aspects of life, including how 1 in 6 marriages are now between couples who met on social media. Both consumers and businesses are actively using social media to find information, make recommendations, and promote products and services. Younger people, aged 18-24, are especially active on social media and integrate it deeply into their daily lives and activities. The rise of mobile internet access has also contributed significantly to the rise of social interactions and sharing on social media
Similar to Mobile is the needle; Social is the thread (20)
Lee Rainie, Director of Internet and Technology Research at the Pew Research Center, presented this material on October 29, 2020 to scholars, policy makers and civil society advocates convened by New York University’s Governance Lab (GovLab). He described findings from two canvassings of hundreds of technology and democracy experts that captured their views about the future of democracy and the future of social and civic innovation by the year 2030. Among other subjects, the experts looked at the impact of misinformation, “techlash” and trust in government institutions.
Lee Rainie, Director of Internet and Technology Research at the Pew Research Center, presented this material on October 14, 2020 at a gathering sponsored by the International Institute of Communications. He described the most recent Center public opinion surveys since mid-March, covering the impact of the COVID-19 outbreak, racial justice protests that began in the summer, and the final stages of the 2020 presidential election campaign. He particularly examined how and why people are using the internet in the midst of multiple national crises and their concerns about digital divide and homework gap issues. And he covered how the Center has researched the impact of misinformation in recent years.
Lee Rainie, director of internet and technology research, presented a synthesis of the Pew Research Center’s growing explorations of issues related to trust, facts and democracy at a forum hosted by the International Institute of Communications on December 5, 2018. His presentation covered Center findings related to declining trust in institutions, increasing challenges tied to misinformation and the ways in which concerns about trust and truth are linked to public attitudes about democracy.
Lee Rainie, Director of Internet and Technology research, spoke about the skills requirements for jobs in the future at the International Telecommunications Union’s “capacity building symposium” for digital technologies. He discussed the changing structure of jobs and the broad labor force and the attitudes of Americans about the likely changes that robots, artificial intelligence (AI) and other advances in digital life will create in workplaces. The session took place in Santo Domingo on June 18, 2018.
Lee Rainie, director of Internet and Technology research at the Pew Research Center, gave the Holmes Distinguished Lecture at Colorado State University on April 13, 2018. He discussed the research the Center conducted with Elon University’s Imagining the Internet Center about the future of the internet and the way digital technologies will spread to become the “internet of everywhere” and “artificial intelligence” everywhere. He also explored the ways in which experts say this will create improvements in people’s lives and the new challenges – including privacy, digital divides, anti-social behavior and stress tests for how human social and political systems adapt.
Lee Rainie, director of internet and technology research at Pew Research Center, discussed recent findings about the prevalence and impact of online harassment at the Cyber Health and Safety Virtual Summit: 41% of American adults have been harassed online and 66% have witnessed harassment. The findings come from the Center’s recent report on these issues.
The document summarizes 10 key facts about the future of work: 1) Jobs are becoming more knowledge-based, requiring skills like analytical thinking. 2) Employment has grown most in healthcare, education, and professional services. 3) Automation is replacing many traditional jobs, with estimates that 47-50% of current jobs could be automated. 4) People see other jobs as more at risk of automation than their own. 5) More people express worry than optimism about automation's impact. 6) Workers see technology as more positively impacting their careers. 7) Higher-educated workers report greater benefits from technology. 8) Skills in technology, communication, and lifelong learning are seen as most important for the future. 9)
Lee Rainie, director of Internet, Science and Technology research at the Pew Research Center, described the Center’s research about public views related to facts and trust after the 2016 election at UPCEA's “Summit on Online Leadership.” He explored how education is affected as students face challenges finding and using knowledge. In addition, he covered the Center’s latest research about how ubiquitous technology shapes the new information landscape for students.
Lee Rainie, director of Internet, Science and Technology Research at the Pew Research Center, spoke on May 10, 2017 to the American Bar Association’s Section of Science and Technology Law about the rise of the Internet of Things and its implications for privacy and cybersecurity. The velocity of change today is remarkable and increasingly challenging to navigate. Rainie discussed Pew Research Center’s reports about “Digital Life in 2025” and “The Internet of Things Will Thrive by 2025,” which present the views of hundreds of “technology builders and analysts” on the future of the internet. He also highlighted the implications of the Center’s reports on “Americans and Cybersecurity” and “What the Public Knows about Cybersecurity.”
Lee Rainie, director of Internet, Science and Technology research at the Pew Research Center, discussed the Center's latest findings at the Mid-Atlantic Marketing Summit in Washington. He talked about how people use social media, how they think about news in the Trump Era, how they try to establish and act on trust and where they turn for expertise in a period where so much information is contested.
Lee Rainie, director of Internet, Science and Technology research at the Pew Research Center, discussed his group’s latest findings about the role of libraries and librarians on April 3 at Innovative Users Group conference. The latest work shows that many people struggle to find the most trustworthy information and they express a clear hope that librarians can help them. He explored recent research about how people are becoming “lifelong learners” and that library services are an element of how they hope to stay relevant in their jobs, as well as find ways to enrich their lives. He drew on Pew Research Center studies about the information and media sources people use and how they decide what to trust.
The survey found that many Americans see libraries as important community institutions that provide educational resources and promote learning. While library usage has remained steady, people are increasingly using library digital resources. The survey also identified different segments of the population based on their orientation to and trust in information sources. Most see libraries as helping to find trustworthy information and see them coordinating more closely with schools. There is strong support for libraries offering digital skills programs and early literacy programs.
The document summarizes four digital technology revolutions that have impacted politics and media:
1) The Internet revolution increased internet usage from 1% in 2000 to over 90% today, skewing younger, more educated, and urban.
2) The mobile revolution increased cell phone ownership, especially smartphones, from 29% in 2011 to over 95% in 2016.
3) The social media revolution grew major platforms from 5-15% usage in 2012 to 67-79% in 2016.
4) These changes networked people, information, the public square, and the political ecosystem, making it easier for individuals and groups to organize but also increasing ideological and affective polarization between parties.
Lee Rainie, director of Internet, Science and Technology research at the Pew Research Center, discussed the Center’s latest findings on digital divides based a survey conducted from Sept. 29 to Nov. 6, 2016. The presentation was to the board of Feeding America. Rainie looked at differences tied to internet access, home broadband ownership, and smartphone ownership by several demographic measures, including household income, educational attainment, race and ethnicity, age, and community type. He also discussed the Center’s research related to “digital readiness gaps” among technology users.
Lee Rainie, Director of Internet, Science, and Technology research at the Pew Research Center, presented this material on December 12, 2016 to a working group at the National Academy of Sciences. The group is exploring how to think about creating an academic discipline around "data science."
Lee Rainie, director of Internet, Science and Technology research at the Pew Research Center, presented the Center’s latest findings about the use of digital technology and its future at the Federal Reserve Board’s Editors and Designers conference in Philadelphia on October 6, 2016. During the keynote he discussed the impact of social media, collaboration, and future trends in technology with a special focus on the issues tied to security and reputational risk that face the Federal Reserve System. He described how the Center’s research can help communicators:
-Disseminate their messages across multiple digital and traditional media channels
-Engage their audience and encourage amateur evangelism
-Assess the impact of their outreach and observe challenges to their material
-Think like long a long-tail organization that also has real-time immediacy
Lee Rainie, director of Internet, Science and Technology Research at the Pew Research Center will cover the latest findings of the center’s public opinion polling about Americans use of libraries and their feelings about the role that libraries play in their lives and in their communities at the American Library Association Conference in Orlando. The new findings will cover the latest library-usage trends, book-reading trends, and insights into the ways more and more Americans hope libraries will offer community-oriented and educational services.
Lee Rainie will present findings from Pew Research Center’s report titled "The Internet of Things Will Thrive by 2025" to the American Bar Association Section of Science & Technology law on March 30, 2016. The report presents the views of hundreds of “technology builders and analysts” on the question of whether Internet of Things will have widespread and beneficial effects on the everyday lives of the public.
Innovation and technology go hand in hand in developing the vision and strategy for the business solutions these leaders employ to engage current and new customers (boomers and beyond), and to establish new business models. Explore the best practices in innovation that drive new revenue generation. How is innovation affected by the adoption of technology by older consumers? Lee Rainie and Andrew Perrin present what works and what doesn’t when innovating in large public and nonprofit organizations at the Boomer Summit in Washington.
More from Pew Research Center's Internet & American Life Project (20)
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Mobile is the needle; Social is the thread
1. Mobile is the needle;
Social is the thread
Wichita State University
Elliott School of Communications
October 18, 2012
Kathryn Zickuhr, Research Analyst
Pew Research Center
2. Kathryn Zickuhr
Research Analyst
Pew Research Center’s
Internet & American Life Project
kzickuhr@pewinternet.org
@kzickuhr
@pewinternet
@pewresearch
3. About Pew Internet
• Part of the Pew Research Center, a non-
partisan “fact tank” in Washington, DC
• Studies how people use digital
technologies
• Does not promote specific technologies
or make policy recommendations
4. About Pew Internet
• Data for this talk is from nationally
representative telephone surveys of U.S.
adults and teens
– In English and Spanish
– On landlines and cell phones
• All slides and reports are available at
pewinternet.org
5. Mobile is the needle; social is the thread
How information is woven into our lives
Mobile = pervasive
– “Always-on”
– Information is instant, portable, location-aware
Social = powerful
– Nodes and networks (not linear)
– Information is personalized, participatory
6. Internet use over time (1995-2012)
% of adults ages 18+ who go online
90%
82%
80%
(April
70% 2012)
50%
60%
(2000)
50%
40%
30%
20%
10% 14% (June 1995)
0%
Source: Pew Internet surveys
7. Internet use over time (1995-2012)
% of adults ages 18+ who go online
90%
82%
80%
(April
70% 2012)
50%
60%
(2000)
50%
40%
30%
20%
10% 14% (June 1995)
0%
Source: Pew Internet surveys
11. Internet use in the U.S. in 2000
Slow, stationary connections built around a
desktop computer:
• 46% of U.S. adults used the internet
• 5% of adults had home broadband connections
• 53% owned a cell phone
• 0% connected to internet wirelessly
• 0% used social network sites
Information flowed mainly one way
Information consumption was a stationary activity
12. Internet use in the U.S. in 2012
Mobile devices have fundamentally changed the
relationship between information, time, & space:
• 85% of U.S. adults use the internet, three-
quarters of whom are online on any given day
• 2/3 of adults have broadband at home
• 85% have a cell phone; 45% use smartphones
• 25% have a tablet computer
• 2/3 are wireless internet users Information is
now portable,
• 66% of online adults use social participatory,
network sites and personal
13. 65% of online adults—and 80% of
online teens—use social network sites
100%
90%
80% 87%
70% 80%
60% 68%
50%
40% 49%
30%
20% 29%
10%
0%
12-17 18-29 30-49 50-64 65+
Source: Pew Internet surveys. pewinternet.org
14. 65% of online adults—and 80% of
online teens—use social network sites
100%
90%
80% 87%
70% 80%
60% 68%
50%
40% 49%
30%
20% 29%
10%
0%
12-17 18-29 30-49 50-64 65+
Source: Pew Internet surveys. pewinternet.org
15. Cell phone ownership, 2004-2012
100%
90% 85%
Sept
80%
2012
70%
60%
50%
40%
30%
20%
10%
0%
2006 2007 2008 2009 2010 2011 2012
Source: Pew Internet surveys. Data is for adults age 18+. pewinternet.org
16. 85% of U.S. adults have a cell phone
100% 95%
91%
83%
80%
65%
60%
40%
20%
0%
18-29 30-49 50-64 65+
Source: Pew Internet survey, Sept 2012 pewinternet.org
18. Text 73%
Take photos 73%
Send photos/videos 54%
Access internet 44%
What Email 38%
people do Play game
with their
35%
phones Play music 34%
Social networking 29%
% of adult cell
owners who use Bank online 18%
their phones to… Use Twitter 6%
0% 20% 40% 60% 80%
19. Why we use social network sites
Major Reason Minor Reason Not a reason
Staying in touch with current friends 67 24 9
Staying in touch with family 64 23 13
Reconnecting with old friends 50 36 13
Connecting with others with shared interests 14 35 50
Making new friends 9 34 57
Reading comments by public figures 5 20 74
Finding romantic/dating partners 3 13 84
0% 20% 40% 60% 80% 100%
20. % of online adults who use each social
media service
70%
60% 66%
50%
40%
30%
20%
20%
10% 16% 5%
12% 12%
0%
Facebook LinkedIn Twitter Pinterest Instagram Tumblr
For more information: August 2012 survey.
http://pewrsr.ch/Pew-Pinterest Data is for adults age 18+.
21. Creators and curators
46% of adult internet users post
original photos or videos online that
they themselves have created
41% of adult internet users repost
photos or videos that they have found
online
(…and 32% do both) August 2012 survey.
Data is for adults age 18+.
22. Mobile is the needle; social is the thread
How information is woven into our lives
Mobile technology… Social network sites…
Surround us with information through
Always with us
our many connections
Makes information accessible
Connect us to strong & weak ties
anytime and anywhere
Puts information & connections Provide instant feedback, meaning
at our fingertips and context
Magnifies the demand for timely
information (on-demand) Allow us to shape and create
information ourselves and amplify
Makes information location- others’ messages
sensitive
23. Mobile is the needle; social is the thread
• "The Internet" = harder to define
• The way people get news & information today is
personalized, participatory, portable—and highly social.
• Credibility is complicated. Transparency is important.
• Each platform has a different audience, different tone
• Some voices are louder than others
• Not everyone is on Facebook (or Twitter, or Tumblr…)
25. Mobile is the needle; social is the thread
• "The Internet" = harder to define
• The way people get news & information today is
personalized, participatory, portable—and highly social.
• Credibility is complicated. Transparency is important.
• Each platform has a different audience, different tone
• Some voices are louder than others
• Not everyone is on Facebook (or Twitter, or Tumblr…)
26. Mobile is the needle; social is the thread
• "The Internet" = harder to define
• The way people get news & information today is
personalized, participatory, portable—and highly social.
• Credibility is complicated. Transparency is important.
• Each platform has a different audience, different tone
• Some voices are louder than others
• Not everyone is on Facebook (or Twitter, or Tumblr…)
27. Mobile is the needle; social is the thread
• "The Internet" = harder to define
• The way people get news & information today is
personalized, participatory, portable—and highly social.
• Credibility is complicated. Transparency is important.
• Each platform has a different audience, different tone
• Some voices are louder than others
• Not everyone is on Facebook (or Twitter, or Tumblr…)
28. % of online adults who use each social
media service
70%
60% 66%
50%
40%
30%
20%
20%
10% 16% 5%
12% 12%
0%
Facebook LinkedIn Twitter Pinterest Instagram Tumblr
For more information: August 2012 survey.
http://pewrsr.ch/Pew-Pinterest Data is for adults age 18+.
29. Mobile is the needle; social is the thread
• "The Internet" = harder to define
• The way people get news & information today is
personalized, participatory, portable—and highly social.
• Credibility is complicated. Transparency is important.
• Each platform has a different audience, different tone
• Some voices are louder than others
• Not everyone is on Facebook (or Twitter, or Tumblr…)
30. Mobile is the needle; social is the thread
• "The Internet" = harder to define
• The way people get news & information today is
personalized, participatory, portable—and highly social.
• Credibility is complicated. Transparency is important.
• Each platform has a different audience, different tone
• Some voices are louder than others
• Not everyone is on Facebook (or Twitter, or Tumblr…)
31. % of online adults who use each social
media service
70%
60% 66%
50%
40%
30%
20%
20%
10% 16% 5%
12% 12%
0%
Facebook LinkedIn Twitter Pinterest Instagram Tumblr
For more information: August 2012 survey.
http://pewrsr.ch/Pew-Pinterest Data is for adults age 18+.
35. Mobile is the needle; social is the thread
• "The Internet" = harder to define
• The way people get news & information today is
personalized, participatory, portable—and highly social.
• Credibility is complicated. Transparency is important.
• Each platform has a different audience, different tone
• Some voices are louder than others
• Not everyone is on Facebook (or Twitter, or Tumblr…)
36. Thank you!
Kathryn Zickuhr
Research Analyst
Pew Internet & American Life Project
kzickuhr@pewinternet.org
@kzickuhr @pewinternet @pewresearch
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