Xebec Credentials 2016

Creative
Engagement
Media
Performance
Our
Business
Digital

Entrepreneur Slides
3
“Creativy is the
key to Success”
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OUR VISION

75 people across 5 offices
with access to 125 resources for over
100 brands.
Delhi
Mumbai
Pune
Bangalore
Dubai Department Count
Digital Media Solutions 8
Creative 18
Performance & Media 8
Technology & Mobile 10
Branded Content 7
Social Media 10
Research & Strategy 2
Business Development 3
Admin & Accounts 4
Video Production 3
Copywriters 2

Kabir Kate
Audiovisual Head
Aayush Vyas
Social Media Head
Som Nandi
Creative Content Head
Aditya Malhotra
Sports Vertical Head
Sowmya Iyer
CEO
Tanmay Jadhav
Performance & Social
Strategy Head
With an average age of 27, our team has built a culture & habit to deliver at speed – every time.
Anil Bhat
COO
Manasi Karmarkar
Client Partner
Chaitra Pawar
Creative Head
Ravika Jain
Client Partner

Strategic Branding &
Design
Search Branded Content
& Storytelling
Omni-Channel
Experience Design
Creative
Development
Media Connections,
Planning & Buying
Immersive Digital &
Physical Environments
Social Media &
Influencer Marketing
Our Services

Mobile First.
Always.
Mobile Strategy
Mobile UX &
Creatives
Location-based
marketing
Augmented
Reality
Cross-platform
Expertise

Our Lead Management System
Built in-house. With beauty & brains.
Tracks effectiveness of campaigns at the granular
level, optimizes media & maximizes ROI.

Video Production
Conceptualized, shot & edited in-house

Start
Founded
Xebec Digital
in 2009
Step Up
Among the Top 10 digital
marketing agencies in
India as per the Silicon
India 2014 survey (June
Issue)
Among the 10 featured
agencies by Google in
India
Featured Stronger
Sowmya Iyer listed
among the top 50
digital professionals in
the country as per a
report by the World
Marketing Congress
Xebec was invited to
showcase our
success story in the
Start Up India
campaign.
Showcase Now
Co-chair or FICCI
Frames
Our Story
So Far..

Marketing Incubator
Exaltive
Interactive vidoes,
custom-made for
every viewer
Flixapp
Professional Looking
Videos Using
Smartphones
Videostir
Create & add website video
spokespersons to your site in
a couple of minutes
Amplifia
Generate brand awareness by
harnessing the online assets of
employees.

Masters-stroke
Our SBU for Sports
Team UAE -
IPTL Team Pune
for IPL
Team Rajkot for IPL
Indian
Badminton
League

Xebec-Havas SBU
Our Partnership
MoU with Havas
media as digital
solution, creative &
content parner
Our Clients
Work on a range of
brands where
Xebec is the face
like Volini, Star
India, Xolo

Upcoming SBUs
Performance
Marketing JV
(Singapore)
Mobile
Agency
Listicle Content
Publishing
Films
Marketing

Travel TV & Media Sports Retail
Education BFSI Real Estate
Sector Expertise

Travel
Cox & Kings gAdventures
Maharashtra
Tourism
Ramoji Film
City
Malpani Water
Park

GOAL: Build digital properties
which inspire people to travel for
the world’s oldest travel

Presenting over
1000 new
reasons for
people to travel
the world…

Masterchef is a premium property tied up with C&K

Marketing places through the use of drinks of the world.

A strong campaign to sell the Deccan Odyssey

One-off posts that were topical in nature and tactical of intent.

OUTCOME: More than 35% of
total sales were influenced by
social media.

GOAL: First ever travel
adventurer’s hunt facilitated
by digital
to launch the world’s largest
adventure company

A campaign which was built
around a contest wherein
50 adventurers were chosen
to travel the world.They
created – and are still
creating content – as they
so do.The communication
evolved as per their
journeys.
Winner of
PATA Gold for
Marketing –
Adventure
Travel

Building excitement along the way …

Announcing and marketing the winners …

OUTCOME: 10,000 online entries in
Season 1, 12,000 in Season 2, and
500 exclusive experiential content
generated for promotion.

GOAL: For the 2nd largest state in
India, which is popularly known for
commerce– we break the monotony
promote travel and tourism

A unique model through which natives talk and promote their state

An Android and iOs App that allows travelers to explore the 100 must visit destinations
The MahaExplorer App

Smart Phone Application with AR Experience

OUTCOMES: 30% of total sales is
coming from digital campaigns.

GOAL: Build brand identity and drive sales through
sectors of hospitality, entertainment and education

A website that brought out the film city in its entirety

Custom-made websites for various business verticals

App that enabled smart sales through creative technology

Dedicated spaces for events on web kept the buzz on

On all occasions, across target groups

Blogs that brought the brand alive on screen

Story telling on social through videos

RESULTS:
Fans on social media increased by 44%
Website traffic rose by a 200%
Overall revenue spike of 143%

Sports
UAE Royals PBL
IPL - Pune IPL - Rajkot
IBL

GOAL: Build brand as a
prominent sports franchise

Introducing players by bringing out their key attributes

Countdown to the tournament through trivia content

Banter ahead of the tournament- conversing with the rivals

First person narrative in communication that added a personal

Pitting stars against each other for theatricality

Behind the scenes content bringing out the unseen sides of the

The battle continued beyond the court

And Twitter scripted our success story too

A marketing platform for the sponsors

Listicle content that brought out various aspects of the game and its

Contests that kept fans engaged and glued to the pages

Campaign came to life with interactive videos

GOAL: Establishing the brand
across the cricket crazy
in India

Building a team character through inspirational and aggressive content

Cricket and pop culture go hand in hand

The stars did the talking to drive traction through videos

Striking chord with the fans by making them part of the team selection

Introducing the Supergiants of the game

Connecting the fans with the players through personal letters

Cashing in on cricket matches beyond IPL

GOAL: Building a Fan-Base for
the latest IPL franchise

Introducing players in their characteristic best

On the legend’s last day, 70 million roared along

GOAL: Establishing the league as
the frontrunners of the sport in
India

Calling out to the fans through content that echoed the attitude of the

Introducing the stars of the game

When Twitter turned social media commentators of the game

For the uninitiated, the superstar did the talking

Retail
Phoenix
Marketcity
Gaia
XOLO
Aldo Club Apparel

GOAL: To drive consideration in
an already tightly-fought
segment

Going head to head against the market leader

We crowd-sourced features, R&D & UI from our community & key groups on social

Highlighting key features through artwork & communication

RESULT: Drive considerably
higher than average
on content

Objective:
- Build brand equity
- Increase sales
- Make TG realise the
importance of health

Most talked about Digital campaign
#ThingsYouGiveUp

Campaigns built to associate good health with Gaia in a soft sell strategy

Phygital activations – social events that created digital amplification

Infographics made specifically for the brand …

Did You Know health facts presented in eye catchy manner

Topical marketing that aligns with the brand

Some of many posts catered to increase engagement on social …

Co-creating stories with established content creators

Results:
Driving brand
association with desired
emotions and reactions

GOAL: Drive tune-ins for niche
content

Doctor Who Celebrates its 52nd Birthday with FX!

Featured in multiple publications as a key digital marketing case study of the year
Source: Social Samosa & Lighthouse Insights

RESULT: Over 13,000 views on
social media through pure
means with 200+ shares!

Education
Manipal
University
BMU
Symbiosis UPES
SOIL

GOAL: A special purpose vertical to improve
yield per $ spent in digital for the country’s
largest private sector university in size and
spends.

AB testing lead to the discovery that the 3D treatment increase CTR by 0.7%

The centre-form landing page increased traffic-to-lead ratio by 2%

Student engagement to important aspects of the university …

Xebec Credentials 2016

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