Xebec Entertainment Creds
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This document provides an overview of Xebec Media's business. It summarizes their services, team size across 5 offices, sector expertise in areas like media, sports, travel, retail, BFSI, and education. It also lists some of their key clients and case studies for campaigns with brands like Star World, IPL franchises, UAE Royals, and others. The document emphasizes their full-service digital marketing capabilities including strategy, creative, performance, social media, and technology offerings.
Xebec Entertainment Creds
- 3. 125 people across 5 offices for over 100 brands. Delhi Mumbai Pune Bangalore Dubai Department Count Digital Media Solutions 8 Creative 18 Performance & Media 8 Technology & Mobile 10 Branded Content 7 Social Media 10 Research & Strategy 2 Business Development 3 Admin & Accounts 4 Video Production 3 Copywriters 2
- 4. Travel TV & Media Sports Retail Education BFSI Real Estate Sector Expertise
- 5. Media Star World Gaana Star World Premier FX
- 6. Sports UAE Royals PBL IPL - Pune IPL - Rajkot IBL
- 7. Travel Cox & Kings gAdventures Maharashtra Tourism Ramoji Film City Serendipity Arts Festival
- 8. Retail Phoenix Marketcity Gaia XOLO Aldo Club Apparel Protinex
- 9. BFSI Bajaj Allianz Bank Of Maharashtra
- 11. CORE SERVICES DEFINING BRAND STRATEGY DEFINING INTEGRATED OMNI-CHANNEL STRATEGY BRANDED STORYTELLING
- 13. XEBEC EDGE CONTENT-CREATOR NETWORKS MARKETING STARTUP INCUBATORS FOR MADTECH DIGITISING PHYSICAL ENVIRONMENTS FOR EXPERIENTAL MARKETING MARKETINGCLOUD MANAGEMENT WITH IBM, ADOBE, SALESFORCE AND ORACLE SOCIALTECH LAB PHYGITAL ACTIVATIONS VIDEO FOR SOCIAL
- 14. CONTENT-CREATOR NETWORKS To tell your brand's story through the voice of established content creators. To reach the minds of consumers through people they trust & see as role models To do all this in a structured & brand-focused approach that can drive real marketing results
- 15. The Start-Up Marketing Incubator - to ensure our clients benefit first from breaking marketing tech MADTECH INCUBATOR
- 16. Vivaconnect P SMS Missed Call Voice Hosted IVR Solutions Capability - Capacity to handle 60,000+ Calls Concurrently - Multiple Telecom Service Provider Connectivity - Multiple Data Center Connectivity Capability - Capacity to handle 10,000+ Calls in a minute - Data Analytics - Multiple Data Center Connectivity Capability - Capacity to send 25+ Million SMS/day - Load balancing architecture - Multiple SMSC endpoints - Rock solid Network Architecture
- 17. Video Production Conceptualized, shot & edited in-house
- 18. A social tech lab that's always one step into the future - personalizing brand stories & engaging audiences like never before We’ve pioneered Live Polls, Newsfeed Webapps & Chatbots in India & the Middle East SOCIAL TECH LAB
- 19. In 2004 you had a website. In 2014, you have a marketing cloud.You interact with your customers across various channels and device types, and rely on hundreds of vendor partners to do so. In partnership with IBM, Oracle & Adobe our expertise provides brands a way to keep and grow your customer base. MARKETING CLOUD MANAGEMENT
- 20. Media FX India Star World Premiere Star World India Gaana
- 23. THE BRIEF THE INSIGHT THE IDEA For the first time, the world-famous HBO property was coming to the Star Network. We needed to drive association with the show. All pre-show conversations follow a pattern – predictions & chatter around the upcoming plotpoints.We needed to guide this discussion. During the course of pre- launch & launch, we held a series of activities that asked people to predict what was going to happen – as well as quiz them on their knowledge of the show.
- 24. #GOTTuesdaysOnSWP #PredictGOT6OnSWP #GOTFinaleOnSWP Establish message to the Twitterverse that Game ofThrones was coming only on SWP. We then asked people to predict what was going to happen closer towards the end of the season. A grand finale saw a quiz on the complete season to continue the hype around the finale. THE GAMEPLAN
- 25. Show tag trended nationally & across key metros in Top 3 positions on launch day & on key pre-launch dates.
- 26. Gained a total of 300 million+ impressions on Twitter for the channel through the season.
- 28. THE BRIEF THE INSIGHT THE IDEA To create hype around the brand new HBO series –Westworld. Considered to be ‘The Next Game ofThrones’. The show had a complex storyline – on the lines of Game ofThrones. We needed to speak directly to the fans of GoT. To create a mass outreach program – identify everyone who has spoken about both Westworld & Game ofThrones and invite them to watch it on SWP.
- 29. IDENTIFY We created an exhaustive list of every person who had mentioned the show. Categorized by Celeb, Media Houses, Influencer & Public. INVITE DRAWVIEWERSHIP We invite 150 of theTop of the List – the people with the most following. We received a 50% return in response from our outreach – through pure organic means. This helped in massively increasing reach over our concurrent activities. THE GAMEPLAN
- 30. Conducted a strategic outreach to every person who mentioned ‘Westworld’ in India to create tune-ins. Over 150 tweets sent to key influencers, celebs & media houses
- 31. Created over 130 million impressions on Twitter during key launch dates for the biggest launch of the year - Westworld
- 34. Successfully launched the latest season of Masterchef Australia
- 36. Launched Quantico Season 2 in India with the communication ‘Thank God For Mondays’. Created buzz across the nation for three straight weeks for #TGFMwithSW
- 38. Play this video!
- 39. The KoffeeWith Karan Emoji! This is the 1st emoji for an EnglishGEC show, the 2nd for aTV show in India & only the 3rd emoji activated for a brand in India!
- 40. Koffee Rapid Fire Challenge! • Brought alive the most loved segment of Koffee through an interactive Facebook post (first ever in the industry) • Fans were put to test on the most legendary moments in Koffee history • Top 10 winners to get an autographed mug from Karan 1.54 LAKH 19% vs 1% Total Interactions 7000 Engagement rate – Achieved vs Benchmark Unique Users 14545 Total Plays
- 41. Celeb Mug Activity • Conducted an activity to give out celebrity autographed mug • Fans had to tweet with #KoffeeWithSRK & #KoffeeWithAlia to unlock the creatives of SRK & Alia respectively • This activity has been successfully carried out for every guest on Koffee
- 42. #UnlockMyKoffeeMug • StarWorld gave over two thousand fans a once in a lifetime chance to win the coveted Koffee mug through the #UnlockMyKoffeeMug event at High Street Phoenix, Mumbai & DLF Cyber Hub, Gurgaon on 4-Nov • The activity also engaged fans with a trivia contests and a 3D photo booth
- 43. Campaign Highlights • Trended on Facebook at no. 1 post launch • Featured onTwitter’s home page on the day of launch • Received shout-outs fromTwitter for the Unlock the mug activity & the SnappyTV activity
- 44. Trended in India with every episode airing
- 45. S6
- 46. • Campaign Hashtag: #HomelandOnSW • The audience onTwitter were made to feel the excitement of Carrie’s return to theirTV screens • With a simple question – “How are you getting ready for Carrie?”, conversations were driven with the influencers • #HomelandOnSW trended on the top spot onTwitter India Get Ready For Carrie
- 49. THE BRIEF THE INSIGHT THE IDEA To penetrate Doctor Who’s cult following in India – to announce Season 9’s launch. As per our research, the cult following already had merchandise & DVDs of past seasons – we needed something more. For the first time ever, we were going to give Indian fans a one-one-one with the Doctor himself.All this, via aTwitter crowdsource!
- 50. Let fans have a one-on-one with Peter Capaldi, the current Doctor from Doctor Who.
- 51. Featured in multiple publications as a key digital marketing case study of the year Source: Social Samosa & Lighthouse Insights
- 52. Sports UAE Royals PBL IPL - Pune IPL - Rajkot IBL
- 53. GOAL: Build brand as a prominent sports franchise
- 55. Introducing players by bringing out their key attributes
- 56. Countdown to the tournament through trivia content
- 57. Banter ahead of the tournament- conversing with the rivals
- 58. First person narrative in communication that added a personal touch
- 59. Pitting stars against each other for theatricality
- 60. Behind the scenes content bringing out the unseen sides of the
- 61. The battle continued beyond the court
- 62. And Twitter scripted our success story too
- 63. A marketing platform for the sponsors
- 64. Listicle content that brought out various aspects of the game and its players
- 65. Contests that kept fans engaged and glued to the pages
- 66. Campaign came to life with interactive videos
- 67. GOAL: Establishing the brand across the cricket crazy populace in India
- 69. Building a team character through inspirational and aggressive content
- 70. Cricket and pop culture go hand in hand
- 71. The stars did the talking to drive traction through videos
- 72. Striking chord with the fans by making them part of the team selection process
- 73. Introducing the Supergiants of the game
- 74. Connecting the fans with the players through personal letters
- 75. Cashing in on cricket matches beyond IPL
- 76. GOAL: Building a Fan-Base for the latest IPL franchise
- 78. Introducing players in their characteristic best
- 79. Introducing players in their characteristic best
- 80. Introducing players in their characteristic best
- 81. On the legend’s last day, 70 million roared along
- 82. GOAL: Establishing the league as the frontrunners of the sport in India
- 83. Calling out to the fans through content that echoed the attitude of the sport
- 84. Introducing the stars of the game
- 85. When Twitter turned social media commentators of the game
- 86. For the uninitiated, the superstar did the talking