Yfu Marketing and Recruitment

This document provides an overview of advertising, including: 1) It defines advertising as "a paid, mediated form of communication from an identifiable source, designed to persuade the receiver to take action, now or in the future." 2) It discusses different types of advertising media like magazines, newspapers, television, radio, outdoor advertising, and the internet. 3) It outlines different types of advertisements like institutional, advocacy, product, and promotional advertising. 4) It covers advertising techniques to persuade audiences like testimonials, bandwagon effect, emotional appeals, and using facts and statistics.

This document provides an overview of key considerations for developing an effective advertising campaign. It discusses selecting the appropriate media to match the message, audience, and coordinating different media. Various advertising media like television, radio, magazines, newspapers, internet and specialty advertising are described. The document also covers principles for developing visuals, writing ads for different media like television, radio and print, using logos and colors effectively in advertising.

The document discusses AIDA marketing, which stands for Attract, Interest, Desire, and Action. It explains the three stages of the buying behavior process - the cognitive, effective, and behavioral stages. It then outlines the four aspects of AIDA marketing - attracting attention, securing interest, building desire, and obtaining action. For each aspect, it provides examples of techniques to engage customers at each stage of the marketing and buying process. The conclusion states that AIDA marketing is an important technique that can be effective for selling products when each stage is addressed.

Questions to ask yourself about your audience so that you may begin to develop content that will inspire them and connect them to your brand.

The document describes several marketing models that outline the typical stages a consumer progresses through when engaging with advertising or promotional materials for a product. The most well-known model is AIDA, which stands for Attention, Interest, Desire, and Action. It proposes that marketing communications should first grab the consumer's attention, then build their interest by focusing on benefits, develop desire by convincing them the product will satisfy their needs, and finally prompt them to take action such as a purchase. Two other models discussed are Lavidge and Steiner's hierarchy of effects model, which adds additional cognitive and affective stages between awareness and action. Lastly, DAGMAR focuses on measuring advertising effectiveness by mapping how consumers move from unaware

How can we effectively make our brand known to people, increasing awareness and engagement through superior brand experiences?

The AIDA model is used for designing effective advertising. It proposes that an advertisement must (1) attract attention through visual elements like layout, colors, size, etc., (2) secure interest through headlines and illustrations that provoke further reading, (3) build desire by convincing viewers through evidence, testimonials, and facts, and (4) obtain action by associating the product with the company and repeating the message with calls to action. The film industry example demonstrates how promotions use AIDA at different stages - creating awareness and attention initially through promos, interest through music releases, desire through contests and promotions, and action through ticket purchases.

1. The document discusses strategies for increasing footfall using big data, behavioral science, and the AIDA model of communication. It recommends understanding audiences using big data, crafting emotionally resonant messages based on the OCEAN personality model, and implementing a multi-step campaign over 3 months using AIDA to drive awareness, interest, desire and action. 2. Two case studies are presented: an IKEA campaign that used targeted Facebook ads and big data to increase store visits by 31% among some audiences, and a political campaign that used big five personality profiling to craft tailored messages.

This document provides information about marketing communication and advertising. It discusses advertising basics such as the definition of advertising and the advertising management process. It also covers the main advertising formats including television, newspapers, magazines, radio, outdoor, and internet advertising. Additionally, it outlines the advertising process from the briefing stage through developing the creative ad. The briefing section explains the components of an effective briefing document that provides all the necessary information for an ad agency. These include context, target, objectives, insights, key message, barriers, and mandatory elements. Finally, the document discusses different types of message appeals and styles of creative advertising.

This document provides an overview of key elements that should be included in a marketing plan, including an executive summary, strategic focus and plan, mission/vision, goals, core competencies, situation analysis, market-product focus, marketing program, implementation plan, and evaluation. It describes what should be included in each section, such as specifying measurable financial and non-financial goals, conducting a SWOT analysis as part of the situation analysis, defining the target market and unique value propositions in the market-product focus, and outlining specific tactics in the implementation plan. The importance of evaluating results against goals is also emphasized.

This document provides an overview and introduction to a tourism marketing workshop. It outlines the topics that will be covered, including starting a marketing plan, defining the visitor experience, cooperative marketing opportunities, product positioning and branding, understanding target markets, and developing marketing strategies and action plans. Attendees will learn tools and resources for creating a tourism marketing plan on a limited budget. The workshop aims to help participants communicate their offerings in a compelling way to visitors and maximize financial resources through partnerships.

Extract presentation from workshop developed for Small Businesses: Understanding Social Media and leveraging as a marketing tool.

Examines the Marketing Mix, segmentation, targeting and positioning from an event management perspective

The document discusses branding and how creating a unique brand identity can help companies differentiate themselves in competitive markets where products and services are becoming commoditized. It defines key branding concepts like brand, brand identity, positioning, and personality. The document advocates for brands that have both a rational, sustainable point of difference as well as genuine emotion that appeals to audiences. It also provides examples of how Vanderbilt University Medical Center and Tiffin Motorhomes strengthened their brands through targeted messaging and marketing strategies.

- The document discusses branding and brand experiences in the context of events marketing. It covers definitions of branding, the components of an effective brand, and how experiential marketing can help deliver memorable brand experiences. Key aspects covered include developing a brand strategy, creating brand personality and emotional connections, and integrating experiential strategies like service, theatre, games and interactive technology. The importance of measurement and using brand ambassadors is also highlighted.

The document outlines the agenda for a branding workshop for advertisers. It discusses (1) understanding the difference between products and brands, (2) different types of brands, and (3) what separates the best brands from the rest. The workshop covers how to translate consumer insights into brand ideas and the importance of 24 hour planning to connect well with consumers. It emphasizes that great brands tell compelling stories that connect with consumers on a deep emotional level by demonstrating an understanding of their lives.

Our Industry Landscape guides aim to educate marketers on trends, opportunities, and content strategies that best-in-class brands are utilizing to engage their audiences. In this guide, we’ll take a look at content marketing in the beauty industry. We'll also walk through the content hubs for Bobbi Brown, Chanel, Birchbox, L'Oreal, Maybelline, and Aesop and share key learnings from each. Interested in learning more? We’d love to hear from you! Feel free to reach out at strategy@newscred.com.

A presentation given to Non-Profit marketing managers about marketing strategy. Including developing a marketing communications plan and brand.

The document discusses marketing and provides definitions, concepts, and career opportunities. It defines marketing as the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals. The document outlines marketing philosophies like production, sales, and societal orientation. It discusses key marketing concepts such as the 4Ps of marketing, customer value, customer satisfaction, and branding. It also explores criticisms of marketing and provides examples of marketing functions and career paths in fields like brand management, sales, advertising, and retail.

Financial Advisors Have a Really Tough Challenge. First They Need to Ditch the Product Mentality and Create a Unique Marketing Message. Next They Need to Build a Platform That Seamlessly Integrates Modern Tools and Strategies.

This document discusses the importance of understanding audiences and using storytelling in PR media production. It emphasizes developing buyer personas through profiling goals, problems, media habits, and interests. Stories humanize brands by creating emotional connections with customers. The document provides questions to help companies identify their own stories about how they started, overcame challenges, helped customers, and supported charitable causes. Telling authentic stories through text, pictures and videos can build word of mouth by inspiring passionate customers and fans to share their experiences.

This document provides guidance on developing an effective product development strategy. It outlines key questions to consider such as market size and competitors. It also emphasizes the importance of thorough research through various methods to understand customer demand, pricing, and required features. Finally, it discusses determining the optimal means of distribution, target customers, and developing a unique sales approach to gain market share and profitable sales.

This document discusses the importance of understanding audiences and using storytelling in PR media production. It emphasizes developing buyer personas to understand customer needs and profiling personas by considering their goals, problems, media habits, and interests. The document advocates telling authentic stories about a company's origins, customers, employees, and values to humanize the brand and build emotional connections with audiences. It provides examples of how companies like Chase and Blue Bird Group use stories to inspire customers and build word-of-mouth promotion through social media and offline materials.

How to market in the new world of digital, talking to specific audiences about their needs and motivations.

This is class material from the 3rd session about understanding the importance of audience and storytelling, for KKI UI.

This document provides advice and perspectives on business strategy, marketing, and customer focus. It emphasizes solving customer problems rather than just promoting products, focusing on customer happiness, and differentiating by better meeting customer needs than competitors. It also discusses targeting the right customer segments, understanding existing customers, word-of-mouth marketing, and mapping the customer experience to improve it.

A presentation by Ms Ester Moag (Head: Marketing and Passenger Services: TCT) at the Transport Forum special interest group proudly hosted by TCT in Cape Town on 10 December 2015. The theme for the event was: "Encouraging Public Transport". The topic of the presentation was: "The Role of Marketing in Affecting Modal Shift towards Public Transport". More like this on www.transportworldafrica.co.za

The document discusses the importance of understanding customer needs and problems when developing products and business models. It emphasizes that customers want solutions to their problems, not just product features, and provides examples of effective value propositions that describe the benefits a product provides rather than just its features. It also discusses the importance of having a business model that can deliver the promised value proposition and notes key questions one should consider about costs, customers, and revenue streams when developing an effective business model.

The document provides an overview of marketing and public relations strategies and tactics. It discusses conducting a situation analysis; setting business objectives and a unique selling point; developing key messages and communication strategies; pitching stories to journalists; writing press releases; and targeting various media outlets including newspapers, trade press, and digital channels. The goal is to generate publicity through media coverage that can help boost sales, status, recruitment, investment, and online visibility for a business.

This document outlines strategies for successful crowdfunding campaigns. It discusses choosing a cause to fundraise for, setting realistic fundraising goals, identifying target communities, and crafting compelling stories and rewards to motivate donations. Specifically, it recommends focusing campaigns on people and communities, telling stories of the issue, team, and approach to create a sense of urgency, and designing rewards that strengthen donor connections to the cause and campaign. The overall message is that crowdfunding requires identifying supporters who care about the issue, engaging them through personal stories and rewards, and working hard through launch to maintain fundraising momentum.

Tips on content programming and social media marketing for the SMG Tourism Technology + Marketing workshop

The document provides guidance on key marketing concepts including understanding customers, developing personas, identifying benefits, and planning an effective marketing strategy and communications. It discusses analyzing the market and customers, planning marketing objectives and strategies, taking marketing actions, and controlling the results. Top tips include maintaining a positive customer-centric approach, being self-explanatory, targeting specific customers, ensuring ongoing relevance, and differentiating from competitors.

The document discusses better marketing strategies that can lead to increased sales. It emphasizes understanding your target audiences and their needs and preferences for communication. Marketing should clearly communicate the benefits of products and services from the customer's perspective using a consistent brand identity across all channels. An effective brand tells a story that provides value for potential customers as they do more research online before making purchasing decisions. The presentation encourages businesses to focus on helping customers through relevant content across online and offline platforms to build trust and make customers for life.

This document discusses marketing, communications, and audience development strategies for arts organizations. It defines key terms like marketing, communications, and audience development. It also outlines the 4 P's marketing mix model and introduces the 4 E's model. The document provides tips for developing a marketing plan, including conducting an organizational profile and environmental analysis, identifying challenges and opportunities, setting objectives, and creating a marketing strategy and process. It emphasizes thinking about the audience experience and using multiple layers of communication.

This document summarizes a presentation on changing behavior through communications. The presentation discusses what makes organizations effective at changing audience behavior and how behavior change can become an organizational competency. Key points include that organizations that are good at behavior change have a strong focus on knowing their customers through listening, segmentation, and understanding motivations and needs. They also have a clear focus on specific actions they want audiences to take rather than just raising awareness. Additionally, these organizations view marketing in a broad sense, with marketing playing a central role across the organization in anticipating customer needs and bringing a customer focus.

This document provides an overview of go-to-market strategies and concepts. It discusses defining markets, segmentation, targeting, positioning, differentiation, and understanding your ecosystem. Key points covered include estimating market size, talking to potential customers and competitors to understand opportunities and gaps, defining segments that are measurable, accessible, substantial and differentiable, and selecting segments to target. The document also discusses positioning, competitive advantages, marketing vs sales approaches, applying marketing principles to new business models, building customer personas, immutable marketing laws, and low-cost marketing tools.

Danielle Wootton, head of brand and marketing at Scope Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk