Despite the debates around privacy, disinformation and influencer authenticity; social media continues to fuel our digital lives. The biggest change is how. With ever evolving platforms, trends, and even content types, social is growing increasingly complex and discerning fact from fiction is becoming progressively more difficult. What will be the biggest trends for marketers in 2020? Chris Walts, Social Strategy Lead at Ogilvy UK, and Kanika Bali, Social Strategist at Ogilvy Hong Kong share their insights.
Top 10 Planning Departments in Advertising ShortlistJulian Cole
For more strategy resources sign up to Planning Dirty at https://www.planningdirty.com/newsletter
A common problem for planners moving markets is understanding the best agencies to work for. With a great list of international planners in the Planning Dirty newsletter group I thought I would ask the planners who they thought was the best agency to work for.
I compiled the first 10 agencies for the shortlist by analyzing the planning (IPA, Effies, Jay Chiats) and creative awards (Gunn Report) from the last three year looking at the agencies that consistently perform well.
I am making a shortlist of 20, so would love to get recommendations on agencies that you think should make the list.
Next week on the newsletter through an anonymous vote, I’ll put out the poll and report back the results. Sign up to the Planning Dirty newsletter to vote and get the best planning tools and resources fortnightly. bit.ly/PlanningDirty
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Megan Encarnacion, Associate Director Social Media & Christopher Dimmock, SVP Integrated Strategy, Abelson Taylor (USA); Ramaa Mosley, CEO Adolescent Content/Youthtellers & Serenity Griffin, Community Manager & Michelle Castillo, Youthteller Consultant &Jola Adeoye, Youthteller Consultant & Sophie Wieters, Youthteller Consultant & Rea Sweets, Youthteller Consultant & Nathalie Alvarez, Youthteller Consultant & Jacob Thompson, Youthteller Consultant § Jadon Velasquez, Youthteller Consultant § Maya Minhas, Youthteller Consultant & Khrystina Warnstadt, Youthteller Consultant, Adolescent Content (USA); Alex Casanovas, Digital Director. Atrevia (ES); Natalie Chaney, Social Strategist, Barrett (USA); Seyi Alawode, Founder & Head of Strategy, CHL (NGA / UK); Eli Williams, Sr. Creative Strategist, Day One Agency (USA); Francesca Trevisan, Strategist, Different (IT); Jide Agbana, Global Product Marketing Manager, Enterfive (US / UK / NGA); Olivia Hussey, Junior Planner, The Hallway (AUS); James Hebbert, Managing Director, Hylink UK (CH / UK); Laura Marzec, Content Strategy at Imagination, part of The Mx Group (USA); Valentina Lagos, Social Media Manager & Felipe "Peluche" León, Digital Director & Mundy Álvarez, Planning Director & Pancho González, CCO, Inbrax (CH); Oana Oprea, Head of Digital Planning, Jam Session Agency (RO); Alix Le Bourgeois, Lead Strategist, JIN (UK/FR); Leigh Tayler, Integrated Strategy Director, Joe Public (SA); Amy Bottrill, Social Account Director, Launch (UK); Gaby Arriaga, Founder of Leonardo1452, Leonardo1452 (MX), Rajesh Mehta, Chief Strategy Officer & Dhruv Gaur, Digital Planning Lead, Medulla (IN); Maira Genovese, Founder and President, MG Empower (UK); Aryana Noorbakhsh, Senior Digital Marketing Executive, Osaka Labs (UK); Timotée Louise Gbaguidi, Digital Communications Director, PIABO (DE); Alexandre Ouairy, Founder and Director, PLTFRM (CN); Daffi Ranandi, Junior Insights Manager, Radarr (SGP); Hannah Nickels, Head Paid & Owned Media Thinker, Thinkerbell (AUS); Allison Lee, Social Team Co-Lead, UltraSuperNew (JP)
This is a presentation that I gave to a USF Masters of Business Administration class on Brand Planning for Clients. My hope was to share some thoughts with the future generation of clients on planning, positioning, relevance and new product development.
1. The document describes a customer experience mapping for a brand experience design project focused on sugar cane harvesting.
2. Various engagement tools are outlined, including contextual posters, ambassador conversations, visitor comment books, commenting cups, and benches for conversation.
3. The goal is to understand visitor and consumer perceptions of a new product category through authentic feedback and insights gathered via the different engagement methods.
The document discusses social media trends for 2023. It notes that TikTok has cemented itself as the dominant platform and is rewriting industry rules by prioritizing organic content and participation. Organic and earned efforts are making a comeback as platforms like Facebook and YouTube see declining revenues and engagement. Brands are taking a more channel-agnostic approach and focusing on engagement and community building rather than uniform strategies across platforms.
This document outlines a branding and marketing strategy for Lifedots, a new app that helps users save and organize memories. The strategy aims to increase awareness of Lifedots by highlighting how important memories can get lost in growing social media feeds. It involves creating shareable social media content and posters that prompt users to reflect on losing memories and direct them to sign up for the upcoming Lifedots beta release. The strategy gives Lifedots a clear purpose and brand personality while targeting heavy social media users to build excitement around the new app.
Decentralized social networks are emerging as the next trend, allowing individual users more control over their data and experience. As concerns grow over privacy and data usage on mainstream platforms, decentralized networks run by consumers rather than corporations offer an alternative. However, challenges remain around moderation and preventing toxicity without centralized oversight. In 2023, one or two decentralized networks may start to gain significant traction if they can address these issues, putting pressure on major platforms to offer users more choice and autonomy.
This is a presentation from the online course 'Crash Course to Digital Strategy' that you can sign up to on Skillshare for $20 http://skl.sh/VOj2ol
Writing a Digital Creative Brief and a Communications Framework is a key role of a great Digital Strategist. In this presentation I cover the most important parts of writing a brief and communications framework. Using examples of stand out work from the past five years.
New Era. New Opportunities.
Devastating in so many ways, it cannot be denied that the pandemic has also been deeply transformative, accelerating new ways of living, working and thinking across almost every layer of our lives. Social is no exception.
At Punch, we’ve seen explosive growth in areas like intimate live social events, tutorials, workshops and shoppable content, as brands seek to add value to their customers’ lives and form deeper, longer-lasting connections with their followers.
Where the past decade has seen us confronting the more challenging aspects of social, things like data privacy, mental health and politics, 2021 has given us plenty of exciting signals that point towards a new era of social that starts right now – Web 3.0. With new opportunities coming at brands left, right and centre, we’re about to see a deep shift, with creators and innovators taking the reins and decentralising the power held by the big blue platforms since the mid-noughties.
In this report, we naturally discuss the emerging vision of the metaverse. The metaverse represents huge opportunity for brands; for some, early adoption might prove to be a key strategic investment. But the metaverse isn’t what excites us at the moment (sorry Zuck). With revolution in the air, we want to know what the underdogs are doing: the tech dreamers, the NFT kids, the creators. As creators become more and more valued for the central role they play in making social a fun place to be, we are already seeing examples of individuals breaking away and building their own niche communities. Whether they start to take large swathes of the larger platforms’ audiences with them remains to be seen. What can brands learn from their thinking – and how can we forge better and more creative partnerships? This is the big question of 2022.
Certain trends from last year, notably s-commerce and live video, are back for another year. The challenge with video is how to leverage new tools and techniques to create video content at scale in fresh, creative and authentic ways. We’re also starting to see audiences being actively rewarded for their loyalty and engagement, with highly-creative community managers and efficient and proactive customer service teams. Web 3.0 is unfolding; a bolder, fairer and more democratic digital playground where creativity and loyalty trump all. As user numbers grow and platforms and audiences mature further, budgets are likely to shift towards a combination of acquisition AND driving loyalty and retention.
“Community” is our key buzzword for 2022. Whether you’re getting in on the ground floor of branded NFT “moments”, exploring the hotter- and-hotter world of gaming, or investing more in cinematic video, success will depend on centring your community, acting thoughtfully and, as always, creating difference with mind blowing content and standout campaigns.
The document discusses how to approach big ideas in today's digital world. It advocates defining the creative brief, big idea, and engagement strategy in a more participatory way that considers how technologies and culture have changed. Specifically, it recommends:
1) Fueling the brief by understanding real problems and how audiences participate rather than just saying things at people.
2) Defining ideas as platforms that live on and are generous, multifaceted, responsive, and propagated rather than just TV campaigns.
3) Awesifying ideas by building ecosystems and engagement strategies tailored to cultural behaviors on channels like social networks, rather than just disrupting them.
4) Using the RISE framework to recruit,
You can now download the presentation directly from Slideshare.
*Disclaimer this is just my imaginary example of a Comms Plan for the Puma work and not the actual strategy that was created by Droga5 for Puma. I had nothing to do with that plan and am just a fan of their work.
What is Comms Planning? is a presentation that provides a clear answer of the role of the Comms Planner within an Advertising Agency. I use the example of the Puma Social campaign to prove the point.
If your voice guidelines are just six adjectives in the brand book you're not alone, but you’re missing a big opportunity.
Your voice has a huge role to play in conveying what you stand for and communicating with your audience. It isn’t just about brand, marketing, or the emotional side of things. It’s also about the rational: if you’re trying to create a great product or service, voice has an impact on your user experience too.
It’s time to give your voice more consideration and your writers better guidance. In this webinar you’ll learn about what makes a good voice, and how to create guidelines your colleagues will actually use. You’ll also hear a case study from Samaritans on how they created and rolled out a refreshed brand voice.
Let’s be honest, the past two years have been unpredictable and it has radically changed the way we market. As a result, social media continues to grow exponentially in popularity forcing companies to change the way they do business. It’s more important than ever for brands to understand shifting customer needs and find new ways to capture growth opportunities. Start the year off right and capitalize on what’s trending in 2022 for social media and digital marketing.
In this webinar we'll dive into:
- Social media trends for an exciting 2022
- New popular social media and digital marketing strategies
- Catching and keeping customer attention in the new year
Objective: Getting more connected with the audience, be their top of mind and give them every reason to wear our watch.
Task: Create tactical campaign on our digital assets and maintenance our digital assets to increase awareness and engagement.
60 Minute Brand Strategist: Extended and updated hard cover NOW available.Idris Mootee
This book includes the very latest thinking on branding and brand strategy. It has been published in different many languages and use by top global brands to train their brand managers. New updated hard cover version is not available from Amazon May 2013
Pls view in full screen mode. Published in more than 5 languages.
Digital Marketing Strategy presentation for the KitKat brandKnowcrunch
Knowcrunch graduates of the Masterclass in Digital & Social Media in Athens (Sept '22), worked for three months and presented a complete digital & social media marketing strategy for the KitKat brand.
The Top Trends in Digital Marketing for 2023 Searchonic
Video marketing, voice search optimization, and artificial intelligence will be top trends in digital marketing in 2023. Marketers will need to focus on creating video, voice, and AI-optimized content while addressing increasing concerns around privacy and data security and providing personalized customer experiences.
This is the presentation that I gave to the Young Planners at Cannes 2014. The data herein is taken from survey distributed through @cheiluk, @yellif and @cr
This document outlines a digital marketing strategy for a company called Ingenex Digital Marketing. The strategy involves a 12-month campaign using Google advertisements, social media platforms like Twitter and Facebook, educational videos, and a referral program. The goal is to generate brand awareness, establish long-term client relationships, and drive traffic to Ingenex's website. Key metrics like website traffic, social media engagement, and new clients will be tracked to measure the effectiveness of the digital marketing efforts.
User generated content, social commerce experiments, and video content like live streaming will be important social media tactics for 2021 according to experts. Brands should facilitate and promote user created content to build trust and drive purchases. They can also experiment with social shopping features on platforms like Facebook and Instagram to boost conversions. Using formats like live video and short-form video keeps audiences engaged. Nostalgia marketing by reviving memories from the past can also create loyal followings.
Nano- and micro-influencers with between 1,000-100,000 followers are an important group for brands and retailers to partner with given their lower cost and ability to seem more authentic to consumers. As social commerce grows, more sponsorship opportunities will become available for smaller influencers. While some larger influencers can earn enough from newsletters or livestreams to turn down corporate work, most nano and micro-influencers will need brand partnerships to have social media as their full-time job.
This document summarizes 8 emerging marketing trends for 2014 based on insights from industry experts. It identifies opportunities in the following areas: 1) Consumers increasingly connecting with video, with investment in video advertising set to increase significantly. 2) Retailers benefiting from social and mobile strategies to drive both online and in-store sales. 3) Shifts in how people find and share news, with social media like Facebook becoming a major source of news sharing. 4) Brands evolving as media creators and owners, producing their own content to engage audiences across channels. The document provides insights and statistics to support trends in each of these key areas.
Companies are making the best of social technologies. In issue 09, we examine what value social technologies add to the identity of brands and the growing enthusiasm for measuring their social value.
In this article, we will gain a better understanding of this mode of Social Commerce: 1. The Continuous Rise 2. How It Works? 3. The Role of Influencers 4. Benefits for Consumers and Businesses 5. The Rise of the Entrepreneur 6. Future and Challenges 7. What It Means for You? 8. The Role of AR, VR, and AI
Benefits of SOCIAL MEDIA MARKETINGYou may want to use .docxjasoninnes20
Benefits of
SOCIAL MEDIA MARKETING
You may want to use this slide presentation over two days, with the social media slides (up to slide number 15) presented the first day, and the second half of the slide deck presented the second day.
Where does Social Media fit in the Marketing Mix?
https://www.youtube.com/watch?v=21cKRwC_h38&t=5s
https://www.youtube.com/watch?time_continue=2&v=wa0OXpdihmQ
Results from the February 2018 CMO Survey indicate that companies currently spend 12% of their marketing budgets on social media. This is up from 3.5% in 2009 when this question was first asked. This increase is expected to accelerate with social media spending predicted to reach 20.5% of marketing budgets in the next five years!
https://www.youtube.com/watch?v=sOfHtANrmbI
Create a holistic strategy focused on all three media types.
Owned Media: the channels a company owns (Company website, blog, YouTube channel, social media accounts)
Earned Media: the content and conversations around a brand that have been created and published by someone else (Press coverage, social media mentions, product/company reviews, blog posts)
The most valuable type of media, as it increases brand awareness with additional effort on the part of the marketer
Paid Media: marketing activity that is paid for (TV advertising, radio spots, print advertising, Google Adwords, Pay Per Click [PPC] campaigns,
search and display advertising, social media advertising)
Earned Media
Blogger decides to review your product or service.
Social Media followers share an influencer or brand’s post.
Press mentions
Organic searches results in higher rankings on Google, Bing and Yahoo!
Continuous Engagement =
Consistent Message dissemination
11
11
BENEFITS OF SOCIAL MEDIA MARKETING
• Brand awareness
Increased Exposure / Brand Awareness
Social media allows message sharing to a wide audience, making brands more accessible
for new customers and more recognizable for existing customers
The cell phone case industry is extremely competitive. Pretty much anyone can buy cases in bulk from Alibaba and resell them for a markup. So when a company is able to stand out and establish a brand, you can’t help but take notice.
Peel sells thin phone cases, with the major selling point being they’re both functional and stylish. So naturally, social media is a great avenue to showcase their products.
They use Facebook video ads to help tell the story of what separates their products from everyone else.
BENEFITS OF SOCIAL MEDIA MARKETING
• Increased traffic
Improved Conversions!
Increased Traffic
Every like, comment, share or reaction may lead to a click and eventually a conversion
78% of businesses said social media has increased website traffic
Without social media, your inbound traffic is limited to people already familiar with your brand and individuals searching for keywords you currently rank for. E ...
New horizons in Retail by Patryk Powierża.pdfpatryk48
The document discusses several trends impacting the future of retail, including:
1. The rise of online shopping and phygital experiences that blend physical and digital. While e-commerce grew during the pandemic, physical stores still provide value for customer acquisition and sales.
2. Influencers and creators are becoming the new "flagships" as people increasingly turn to social media for shopping recommendations and discovery.
3. New entrants like Amazon, Walmart, TikTok, and others are disrupting the digital ad market and challenging the Google/Meta duopoly. Retail media is a growing new battlefield.
4. Automation technology is becoming more advanced and affordable, with robots taking
This document discusses emerging digital marketing trends for 2016. It finds that the top trend is the rise of video across digital platforms, as consumers are increasingly consuming video content on websites, social media, and in online ads. It also discusses other trends like influencer marketing, increased "buy now" functionality on social media, using social listening to inform brand decisions, and mapping cross-device consumer journeys. The overarching theme is that all of these trends are focused on putting consumers at the center of marketing strategies. Brands will need to respond by soliciting consumer input and feedback to better understand and meet consumer needs.
Digital in 2016: The Year of Consumer-Led Communications MarketingEdelman
Edelman’s digital marketing forecast predicts that consumers will become the priority central marketing function in 2016. This year marks the rise of the Consumer Marketing Director.
New horizons in Retail by Patryk Powierża.pdfpatryk48
The document discusses several new horizons in retail, including the rise of online shopping and phygital experiences, changing flagship store models, the growing retail media landscape, and increasing automation. It notes that the pandemic accelerated e-commerce growth while physical stores still provide value when integrated digitally. Influencers are emerging as new "flagship" retailers through social commerce. Meanwhile, retail media is becoming more competitive as Amazon, Walmart, and other retailers grow their advertising businesses and challenge Google/Meta dominance. Automation is also expanding through technologies like robotic shopping assistants, couriers, and warehouse workers.
The document summarizes key rules for digital marketing success from the book "The On-Demand Brand" by Rick Mathieson. The book provides 10 rules for how brands can engage customers in the changing digital landscape, such as using insights to inspire campaigns and turning products into services. It also discusses how brands are using social media, video, games and mobile to better connect with audiences.
The On-Demand Brand by Rick Mathieson provides readers with information on the right combination of digital channels and interaction to increase visibility for any brand in today’s digital marketplace.
Social Media as a Force Multiplier for the Travel IndustryMarc Lefton
This is a modified version of the keynote presentation I gave at the ATCA travel conference in Aruba, 4/2011. Includes more bullet points on visual slides and I removed case studies which need explanation.
This slideshare highlights 40 mini case studies of businesses in Singapore that have stood out by implementing creative social media marketing campaigns.
The costomer behaviour is evolving and changing and brands should understand those changes.
Those digital trends will help brands adapt their digital marketing strategies and meet the customer's new needs.
Another year with several thought-leaders indulging in crystal ball gazing about the future and trends expected in the world of technology, marketing communications and media. I will simply decipher a few observations on the dynamic changes the marketing world might witness as a result of this volatile economic environment.
We have tried to compile some data insights for the digital space as of 2020. And also what will be the case during and after COVID-19. The presentation is meant for advertisers , and digital media planners
Social media allows businesses to connect with customers in new ways. By having a presence on platforms like Facebook and Twitter, companies can get feedback and share promotions. Those who utilize social media well can capture new customers outside of physical stores. Top brands have millions of social media followers, and most customers who follow brands on social media will make their next purchase from them. Companies can now use mobile apps and social media together to allow for new forms of shopping and customer engagement.
SocialTrends2022_Report_en shared by WorldLine Technology.pdfNguyen Viet Long
The document discusses 5 key social media trends for 2022 based on a survey of 18,100 marketers and research. Trend 1 discusses how brands are finally getting community right on social media by partnering with creators to connect with existing interest groups and audiences. Creators have become influential and add value to communities, providing an opportunity for brands. Smaller brands can tap into existing creator communities rather than trying to build their own. The UK brand BiGDUG successfully partnered with home improvement creator Miles Laflin on TikTok, gaining millions of views and new customers.
The document discusses how brands have lost control over their messaging as customers now have more ways to directly interact with and discuss brands through social media. It argues marketers must embrace this change and find ways to empower brand advocates and influence discussions in a positive way rather than trying to directly control conversations. Examples are given of companies like Ace Hardware and Procter & Gamble that have found success by allowing more customer input and responding transparently in real time on social media.
Similar to What's Next: Social Media Trends 2020 (20)
Marketplaces are one of the main online shopping destinations for consumers. Now present in all regions of the world, marketplaces have fundamentally changed the commerce landscape, the way we shop, and how businesses go to market with their products and services. And although marketplaces are based on the same concept of first- and third-party selling, they are vastly different from each other. But how do brands accelerate growth? And what are the requirements for success
The Covid-19 pandemic is now just one of several crises to which we are all adapting. While the world is in various stages of reopening after the first Covid-19 wave, there is no consensus on what the next wave will look like or the severity of its impact. Many were quick to declare that our behaviours and attitudes had been fundamentally and forever shifted by the pandemic and the resulting lockdown. But what has really changed, and what changes will be sustained? How do brands and businesses plan for this uncertain future?
In Conversations That Matter—The Return To Growth in Turbulent Times, our speakers will discuss the challenges to returning to growth facing brands around the world.
With global economic slowdown looming, research shows many organisations are turning to mergers and acquisitions to achieve growth. Consequently, this creates a crucial inflection point for business and brand. It is one of those rare moments where brand rises to the top of the Executive agenda. The stakes are high, and failure to understand the role of brand in M&A is the most common reason for collapse.
Through real-life case studies, in this session we will share a unique approach from Ogilvy Consulting that answers the critical brand and naming questions, and how our approach can impact the long-term ability for an organisation to achieve its objectives.
In a time when consumers have been confined to their homes and social contact has been limited, influence has been pulling to the forefront of our increasingly virtual reality. But now that we are beginning the slow transition out of lockdown, how should brands be preparing to future-proof their influence for a post-COVID-19 world?
Nudgestock 2020 – Necessity is the Mother of ReinventionOgilvy Consulting
Every year, Ogilvy Consulting's Behavioural Science Practice hosts Nudgestock — the world’s largest festival of creativity and behavioural science. Ordinarily, this event is held on the British Seaside (a cunning strategy to help people focus on the day) with approximately 400 in attendance. However this year, as a result of Covid-19, we tried something different...and the results were astonishing.
What's Next: How brands can capture value, mindset and experiences on their o...Ogilvy Consulting
Brands have long considered the value and prospects of selling directly to consumers. In some instances, marketplaces tampered with those considerations providing quick and efficient ways to reach consumers and sell products with a lower level of effort and barriers to entry. While serving a need to some, marketplaces present their own set of challenges that can be solved by going direct leading companies to either diversify their current channel mix by launching their own DTC or shift their strategy to just DTC which has been supercharged by COVID-19.
What's Next: Celebrating Eid in a time of isolationOgilvy Consulting
Join us to celebrate Eid, and understand how 1.8 billion Muslim consumers have adapted for the occasion and the preceding month of Ramadan in an era of isolation.
Focusing on Ogilvy's six baseline Ramadan and Eid trends, we’ll give insights and examples of what changed this year and what important commercial, consumer and D&I strategies brands can learn and apply across their business.
What's Next: Unlocking a powerful corporate culture in turbulent times and be...Ogilvy Consulting
Fast growth, diversification, turbulent times and beyond… when an organisation is at a turning point, its corporate culture is often harmed. This webinar helps leaders and companies to accompany their transformation and make their corporate culture a change accelerator, instead of an obstacle.
Starting with anthropological principles and ending with a bespoke method, the session considers inspiring cases of powerful corporate cultures that bring to life business strategy in the Covid context and beyond - to continue exciting and retaining talent!
What's Next: Now, Next & Beyond - Preparing people to return to the workplaceOgilvy Consulting
Organisations need to be ready to confront the issues concerning a post-COVID–19 workplace. Business guidance and employee sentiment is changing rapidly. But, importantly, how we prepare our people and ensure we have plans in place to work together will be critical for recovery. Join us to explore how businesses can get ready and be best prepared to reintroduce employees to the workplace
What's Next: Rapidly adjusting your customer experience strategy for the "new...Ogilvy Consulting
This week we’ll talk through the customer experience impact of changing customer mindsets and behaviours that have come with COVID-19, introduce the AWARE framework for rapid customer experience strategy modification and talk through some examples of how brands are already adjusting their strategies to meet customers’ current needs.
What's Next: Using technology to engage employees & build businessesOgilvy Consulting
Never before has technology been such an enabler for people and teams as it has since the COVID-19 crisis. While remote working is not new for many organisations, the extent and time is, which businesses are anticipating workforces to be completely virtual. How people engage virtually with each other sits at the heart of business recovery and future business continuity planning.
What you might not know is that at Ogilvy we have a specialist practice dedicated to employee engagement, experience and supporting businesses to get the most out of their people, systems and processes. In this week's webinar, our team draw on their experience delivering programmes through business crisis (shut down and restart), and offer support in how to navigate shocks, high impact events and business change in a sure-footed manner.
What's Next: Health & Wellness - Disruption & Adapting for the ReboundOgilvy Consulting
The COVID-19 crisis is rapidly changing how individuals are managing their health and well-being, approaching life with more gratitude and resilience. Digital health solutions adoption is booming as are some wellness sectors, and will contribute to the emergence of new healthcare models faster than expected.
In this webinar, learn how it will become essential for any healthcare provider to propose compassionate and empathetic care experiences to their clients, leveraging wellness to stay relevant in these turbulent times. Join us to understand some quick wins and envision your post-crisis healthcare shift.
What's Next: Using technology to engage employees and build businessesOgilvy Consulting
This document discusses how to engage and build businesses using technology to engage remote employees. It covers fostering collaboration, creativity and sharing in virtual environments. It also discusses how to keep teams engaged who are unfamiliar with remote work, and how to encourage positive behaviors despite technology limitations. The document provides advice on virtual leadership, building trust, team cohesion, inclusion, isolation, performance management and selecting collaborative technologies. It emphasizes focusing on real problems, partnering with IT, prioritizing important features, and introducing technology changes participatively.
We are currently in the midst of the most disruptive global crisis seen in decades. There is little doubt that the aftermath of COVID-19 will have life-changing impact on societies, political systems and economies. And it will likely be the single-most important catalyst in modern history for changing consumer behaviour and attitudes. This is a defining moment for Brands, and how they react – what they do – will not only impact short-term survival, but more important, the long-term brand health that is critical to future growth.
Our speakers will draw on prior experiences with SARS, the 2008 financial crisis and the current realities in Asia, Europe and the US. In this week’s webinar they will discuss what your brand should be thinking about and how to plot a course through this world-redefining period.
What's Next: The Next Frontier in Automotive Industry Ogilvy Consulting
Between homes and offices most of us spend large amounts of time commuting but a growing awareness of transportation’s ecological impact has triggered a shift towards public and shared transport. Automobiles continue to play a significant role in society, but one that is changing. The entire automotive industry is witnessing massive disruption throughout the value chain.
Digital technology in particular is proving the lever that is shifting the gears of transformation and driving ever more innovative customer experiences. In this session we will understand the major trends driving the automotive industry and how creating and being a part of a pivotal ecosystem experience, is critical for shared success.
What's Next: Social Commerce - from transaction to truly socialOgilvy Consulting
Social is the most important contributor to e-commerce and a social commerce strategy should definitely be more than paid ads on social. Social, Messaging and E-Commerce platforms are all evolving to connect more deeply social interactions to commerce. Looking through the super rich Asia landscape what are all the different types of Social Commerce? How brands can develop, evolve their approach and capitalise on the real value of social.
What's Next: The Role of Brands in the Booming Original Content BusinessOgilvy Consulting
We live in a content-driven world and a fast-changing one at that. The explosion of consumer options from traditional TV and film to OTT, podcasting and web streaming has changed the landscape for advertisers. How do brands find their way in this new fragmented marketplace?
Join Ogilvy’s Mike McFadden (EVP Digital Transformation) and Rob Davis (Head of Digital, USA) for an in-depth conversation about brand advertising in the fast-growing streaming content space.
Scheduled guests include industry leaders Gayle Troberman (CCO, iHeartMedia), Evan Shapriro (President, National Lampoon), Chris Stefanyk (Head of Partnerships, Wattpad) and Joshua Sinel (Co-Founder/President, Storybooth).
In its 7th edition, the report outlines the most important trends for businesses and consumers in 2020. In this webinar, we will share our recommendations on what clients should do to take action and adapt quickly.
What's Next: Michael Frohlich talks to us about the woes from a CEO during a ...Ogilvy Consulting
In the ever-changing and shifting world of expectations, disruption, and experience; brands are having to face the real challenge of transforming and evolving in an existential crisis against the possibility of becoming inconsequential. In this week’s webinar, we’ll talk about one of the most personal and public transformations in the industry with our very own Ogilvy UK CEO Michael Frohlich.
Michael will talk about the dos and don’ts he learned along the way when transforming a company, but also his observations, on the opportunities and challenges he encountered along the way.
Today’s consumer is raising their voice on social platforms and testing the limits of individual influence. They are empowered and enabled, and on a mission to matter. They’re no longer just complaining – they’re flexing social muscle to force brands to change. Whether an individual is campaigning for a cause, or on a quest for influence, or joining a rage-in on social media they can cause irreparable damage to a brand.
We are in a brutal cultural moment when the good, bad and ugly are indistinguishable to a call-out culture that can seem to care very little for the ‘why’ behind the ‘what’. Whether a brand has made an honest mistake or taken an ill-judged decision, social media enables and amplifies cycles of cruelty. To survive in the call-out culture world, brands need to think differently about how they react when they’re put under the spotlight, and how to make their brands less likely to be called out in the first place.
Let’s be honest. Improvements in search rankings and organic traffic don’t always translate into sales. Yet, you spend the majority of your SEO resources on driving rankings and traffic. What if you built your SEO content with conversion in mind from the beginning? You’d generate more organic traffic that actually converts into revenue! Join 20-year search marketing veteran as he unveils his framework for developing SEO content with conversion in mind every step of the way ‒ from keyword strategy to content development and publication.
Takeaways:
Tactics and benchmarks for SEO content that converts in 2024
Page layouts and content formats that convert organic traffic
Crafting keyword strategy and calls-to-action for conversion
Curious about what a social media manager really does? Our latest presentation breaks down the key responsibilities and daily tasks of this dynamic role. Want to understand more about this essential position? Read the full deck now!
Full blog here - https://digitalmarketingphilippines.com/what-does-a-social-media-manager-do/
Revolutionizing Advertising with Billion Broadcaster Standee Screen MediaVikasYadav194549
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6. WHAT IS IT?
With consumers demanding a more seamless and cohesive buying journey, brands explored integrating the new commerce
options being developed by the social networks. As a result, social media is shifting from merely being an inspiration or
education channel to a full storefront experience.
60%
Percentage of people who are influenced
by digital content when shopping
Percentage of people bought a
product online after discovering it
on social media
Percentage of merchants who use
social medial to generate sales
55% 40%
Deloitte; Kleiner Perkins; Big Commerce.
8. PLATFORM OPPORTUNITIES
In app purchases
#Hashtag Challenge Plus
Shop by brand
Personalised recommendations
Catalogs
Shopping ads
Shopping search
In game direct purchase
10. INTERACTIVE COMMERCE: ADIDAS
Adidas teamed up with Snapchat to launch its limited-
edition baseball cleats.
Adidas created a game that you can play in Snapchat
called "Baseball's Next Level," where customers can play
as famous MLB athletes. Users can also shop for the new
Adidas cleats through a shopping functionality built right
into the game.
Creative content will take a front seat as social
commerce features become increasingly popular. It is
more important than ever to add value and put customer
experience first through content which leads to purchase
in a natural, non-invasive way.
11. OMNICHANNEL COMMERCE: OASIS
Oasis has built a complete omni-channel experience that
extends through their social channels.
On Instagram, they feature tagged products that link
directly to optimised product pages and their profile
features a link to their mobile optimised Instagram store.
Most impressively, when users login, the product stays in
their cart, regardless of what device they use. Customers
even have the option to "Find in Store," allowing
customers to find the product they've identified online in
their nearest store to try on or pick up.
To complete the experience, in-store shop assistants will
offer advice based on user’s online preferences and
history with the brand.
12. AR COMMERCE: LEGO
LEGO Wear and Snapchat launched a clothing
store with no clothes in it allowing them to swap a
traditional shopping experience for AR pop-up.
The physical store was empty of everything
except a plinth-posted Snapcode which once
scanned allowed shoppers to enter a virtual shop
that an featured an interactive DJ booth, LEGO
bouncer, arcade machine, and most importantly,
exclusive products for purchase.
It’s a fantastic example of how brands are blurring
real world and virtual spaces and enabling people
who can’t make it in person access to their
products.
13. WHAT’S GOING TO HAPPEN NEXT?
• The platform's walled ecosystems will get even higher as social content becomes shoppable microsites. This could lead to the
proliferation of 'dark websites' that are just a warehouse of items available for purchase through APIs.
• There will be a boom in influencer affiliate marketing through social as their sales figures become more trackable and transparent.
• Fuelled by improvements in augmented reality and camera detection technologies the distance between inspiration and
purchase will continue to shorten upending the path to purchase funnel. Everything we see will be instantly shoppable both on
and offline wherever we are in the world.
• Personalised marketing will get more personal as social media platforms track previous purchases and begin to recommend the
perfect accompaniments.
• Social platform's digital wallets will open the internet up to the 'unbanked’.
15. WHAT IS IT?
Users have had enough of staged morning routines and transactional endorsements. Influencer culture isn’t ‘niche’ anymore and
the authenticity of ‘influencers’ is being called into question.
In 2019, we saw the rise of ‘shitposting’, a documentary about the Fyre Festival, the rise of ‘vlogpologies’, as well as audiences
starting to fight back by calling out faked and photoshopped content.
In the Gartner Hype Cycle influencer marketing appears to have reached the Trough of Disillusionment.
To help get to the Plateau of Productivity brands need to work with influencers to ensure there's a clear value exchange for both
the influencers and their followers.
10bn USD
The predicted size of the influencer
marketing industry by 2020
Percentage of consumers aged 18-
34 have been swayed in their
decision-making process by digital
influencers
61% +22% YoY
Consultancy, Influence 2020
Influencer marketing was the fastest
growing online customer acquisition
channel in 2018.
18. INFLUENCER TIERS: REVOLVE
Revolve has remained authentic, relatable and influential
to Millennials and Gen Z’s by carefully selecting the right
influencers since 2003.
An early adopter in the influencer marketing space, they
are a perfect example of how-to successful blend
influencer strategy across campaign objectives.
Revolve carefully selects a range of influencers from
celebrities to a large mix of micro and mid-tier influencers
allow them to gain both reach as well as authentic
endorsement and engagement.
They’ve now accrued a roster of over 3,500 influencers
who collectively drive an estimated 70% of sales for the
company despite only making up 25% of their annual
marketing budget.
19. There’s a new niche of 'good influencer' content
emerging like Study Tube - an online community of young
people who revise and encourage each other in their
scholastic endeavours.
These ‘good influencers’ revolve around helping Gen Z
better themselves - a sort of online study buddy or
influential role model.
One in five UK teenagers are now using “Study Tubers” to
help them revise for their GCSEs, a survey has found.
In a recent survey 29% per cent of UK children said that
the videos give them social support and reassurance
while they studied.
GOOD INFLUENCE: STUDY TUBE
20. VIRTUAL INFLUENCE: LIL MIQUELA
Samsung partnered with well-known virtual influencer, Miquela
Sousa (Lil Miquela), bringing her onboard for the new Galaxy
S10 launch. They also featured her alongside, Steve Aoki, Millie
Bobby Brown and Ninja for a video in their #DoWhatYouCant
campaign.
Miquela, who has 1.6 million followers on IG, shared her
Instagram secrets through a written interview on the Samsung
site. She also posted product endorsements with the Galaxy S10
images on her Instagram.
Virtual influencers represent a need for people to express
themselves and are a unique representation their true selves. As
they gain popularity more brands will likely jump on board to
leverage their lower risk round the clock efficiencies.
21. WHAT’S GOING TO HAPPEN NEXT?
• Authenticity and creativity will be the biggest factors in whether a campaign resonates with consumers.
• Brands will strike up more longer-term partnerships with smaller influencers so they can grow their followings together.
• Advancements in CGI and AI technology will allow brands to embrace the weird and wonderful world of virtual influencers
through branded storytelling.
• Influence will become more closely associated with purpose through the rise of 'good influencers'
• Whilst Instagram will remain the preferred platform for influencer marketing, platforms like TikTok will go mainstream with more
brands using the platform and its influencers.
• Brands will realise that they have influencers within their walls that they have yet to discover leading to new influencer employee
advocacy programs.
• Whilst video in all its forms (Live, IGTV, YouTube, etc) will continue to grow, audio enabled influencer content like podcasts will
become the powerful medium in a marketer's toolkit.
23. Pew Research; Sprout Social; The Atlantic
WHAT IS IT?
Data privacy concerns, combating disinformation and a rising awareness of mental health has led to users to take more control
of their social media usage. Consumers are starting to lock down their accounts and explore new closed communities. The
knock-on effect for brands has been equally as stark as they respond to new regulations like GDPR and are required to re-
examine their paid media strategies due to reduced retargeting capabilities.
80%
Percentage of social media users
are concerned about businesses
accessing the data they share on
social media platforms.
Percentage of consumers say
they’re likely to buy from brands that
are transparent on social.
Percentage of users surveyed by the
Atlantic who said they changed their
behaviour after learning about the
Cambridge Analytica scandal
53% 41.9%
.
24. PLATFORM ADJUSTMENTS
Facebook Ad Library
Why Am I seeing This
Ad Targeting Transparency
Removal of suggestions
Clear Activity
Facebook News
Restricted Targeting
Fake account crackdowns
Third party fact checking and labelling
25. ALT PLATFORMS: PRIVATE NETWORKS
People are starting to explore more private social
networks like Minds, MeWe, Telegram and WT:Social.
Minds is an open source networking platform with
familiar features like the newsfeed, groups and
discovery, but all its code is open source and all
messenger services are encrypted along with options
for anonymity.
Similarly, Telegram with over 200 million MAU's has
become the social media of choice in some areas of
APAC. Telegram offers complete anonymity of users,
multiple sessions , secret chats, and a public API have
been gaining traction.
Features that prioritise user privacy, anonymity and
public contribution to the source code have gained
trust and popularity and large platforms are starting to
take notice.
Twitter has announced it will be funding a research
project for a decentralised version of its platform.
26. FACT CHECKING GOES SOCIAL: SNOPES & AFP
The number of fact-checking outlets around the world
has grown to 188 in more than 60 countries amid
concerns about the spread of misinformation.
While politics has been a major driver, many outlets are
also concentrating on viral hoaxes or other forms of
misinformation such as fake health claims.
Interestingly, the fact-checkers are starting to deploy
more in-depth social media strategies to ensure their
content gets shared rather than just referenced.
Snopes for example has started an Instagram handle
which creates bold, succinct, social media ready posts
and AFP Factcheck Twitter is focusing on making fact
checking accessible to the normal user.
27. CLOSED BRAND COMMUNITITIES: STARBUCKS
Starbucks' "Pumpkin Spice Latte" or "PSL" is one of the
brands most loved and followed products. To capitalize
on this, the coffee brand started an exclusive Facebook
Group called the Leaf Rakers Society. PSL lovers can
to apply to be part of the group.
Starbucks posts exclusive content in the community,
members share images with their PSL's, comment with
suggestions that might help the brand inform product
decisions, and even donate to charitable causes.
28. WHAT’S GOING TO HAPPEN NEXT?
• Engagement rates will continue fall as more conversations and sharing shifts to private social networks. As a result the measures
for what success looks likes will need to change.
• Amidst privacy concerns (and potentially new regulations) social media targeting will become less personalised and CPMs will
increase as there more competition for inventory.
• There will be a rebirth of human curated, fact checked, slow content.
• Transparency and provenance will become key components of branded communications.
• New privacy first social networks will start to gain traction, but most if not all will fail as the major networks copy their key USPs.
• Consumers will start demanding direct control of their data, becoming gatekeepers of their own digital lives, so they can start to
design and control their own digital ecosystem to servers up content based on how they’ve set their personal algorithms.
30. Markets and markets; Oracle; Deeptrace.
WHAT IS IT?
'How to best utilise AI?' is quickly becoming a key question for business so it’s of little surprise that it could have a huge impact on
the marketing department as well as agencies. One of the most exciting areas of AI is how it can be used to bolster humanity
creativity. AI is already being used to power customer experience through chat bots, but it’s quickly expanding into other areas such
as video and copy creation.
While AI has the potential to make a huge positive impact, there are also real concerns around its misuse. Brands and agencies will
need to tread very carefully when using AI to avoid creating even more distrust and disillusionment amongst consumers.
2.1 bn
USD
The predicted size of the AI for
social media market
The predicted percentage of brands
who will be using chatbots for
consumer interactions by the end of
2020
80% 2X
The increase in the amount
of deepfake videos compared to the
previous year
32. CAMPAIGN DEEPFAKES: MALARIA NO MORE
Like most technologies, deepfakes aren't inherently
bad, they can be used to entertain affect as on TikTok,
or to help deliver a more global reach.
Malaria No More A launched a “Malaria Must Die”
campaign, where David Beckham appears to speak
nine languages using deep fake technology.
After watching the video viewers were encouraged to
sign a “voice petition” by recording their own voices
saying, “Malaria Must Die.”
As the technology continues to develop brands will
need to weigh the utility and efficiency benefits against
consumer sentiment. Creative execution and obvious
transparency will likely be key to avoiding any backlash.
33. BIG DATA AI: KFC
E-sports is a growing global phenomenon with over 25.7
million viewers in the US and over 200 million people
engaging with it in China.
KFC realized that there wasn’t a way to predict who’d win
these highly watched matches, so they created a prediction
model that leveraged big data to solve the problem.
KFC built the Colonel KI into their mobile app giving fans
access to the predictions along with exclusive KFC coupons
leading to 203 million views and 70 minutes of brand
exposure per day (4x more than planning).
More importantly, KFC inserted itself in the e-sports arena,
by becoming an invaluable part of their
customer's everyday lives.
34. AI COPYWRITING: ALIBABA AI COPYWRITER
Venturing into the realms of transitional creativity, Tech
giant Alibaba has created an AI copywriter
that produces up to 20,000 lines of e-commerce copy
per second.
The AI copywriter continuously improves its craft by
analysing lines of copy on Alibaba's T-mall and Taobao
eCommerce platforms to understand what types of
copy perform best.
Brand wanting to use the platform simply need to insert
a link to their product page and click a button to have
the system generate AI copy.
The biggest benefit to brands utilising this tool is
increased efficiencies through the removal of repetitive
tasks allowing creatives to spend more time on big
ideas and content for their audiences.
35. WHAT’S GOING TO HAPPEN NEXT?
• Organizations will need new, systematic approaches for unlocking the full potential of human collaboration with AI. People will
soon need to learn how to work with the machines and how to better communicate with them.
• Big data will unlock previously incomprehensible insights for brands meaning they can narrow the gap between what brands think
consumers want and what they actually want.
• First touch customers service will become increasingly automated and most consumers won't be able to tell the difference.
Humans will only become involved in outlier cases.
• AI will become a go-to resource for iterative creative executions especially if multiple languages are involved. Programmatic
media buying solutions will port into social content as turnkey SAAS solutions for personalised messaging campaigns.
• People will begin to demand proof of digital provenance in the content they're consuming.
37. WHAT IS IT?
People are consuming more content than ever before. In fact, we spend more than 142 minutes just on social media a day.
As people’s content consumption continues to rise, they are finding new ways to engage with content throughout their lives.
Last year saw the explosion of new content types such as podcast, longer captions, and micro blogs. Most importantly, total
brand immersion through experiences and technology are becoming mainstream.
175%
Percentage growth from last year
of Spotify’s monthly users listening
to podcasts
Percentage of predicted online
searches in 2020 will be voice
searches
Percentage of respondents who believe
that by the year 2025, immersive
technologies like augmented reality, will
be as ubiquitous as mobile devices.
50% 90%
Spotify for Brands; Comscore; Perkins Coie.
40. PERSONALISED AUDIO: MICHELOB
Michelob partnered with Spotify to build a custom,
experience for runners.
To make the experience as personalised as possible,
content was delivered to runners based on their location,
local time and weather with the follow-up messages
during exercise and recovery.
Each ad then invited Spotify free users to visit the ‘Miles
of Michelob Ultra’ microsite where they can listen to their
personalised Spotify playlist based on the running
distance, intensity and location.
On finishing the playlist, listeners were invited to post
their run on the Michelob Ultra Marathon site to receive
rewards.
41. INTERACTIVE STORYTELLING: TINDER
Tinder created an interactive adventure that
represents a whole new way to match on the app.
The "Swipe Night" story is an adventure that allows
you to decide what happens next at key turning
points. Importantly, the choices not only impact the
story, but also who you match with.
Swipe Night takes place live, inside the app and as
the story unfolds users face moral dilemmas and
practical choices. With 7 seconds to choose, there's
no going back.
After Swipe Night, the choices are added to your
profile showing what decisions you did or didn't make
to your potential matches.
Storytelling through immersive experiences is a great
way to keep customers engaged with attention
spans continuing to decrease.
42. AR FILTER: WHICH CHARACTER ARE YOU?
Instagram and Facebook Stories were taken over by
filters in December as users raced to find out which
Disney, Pokemon, or Harry Potter charter they were.
Although created by users and not brands in this
instance, this phenomena clearly outlines the potential
of augmented reality lens in brand campaigns as a way
of getting consumers to further engage with
branded content.
There is a huge opportunity for clever brands to couple
AI and personal data to create highly personalised
experiences that people will want to share.
43. WHAT’S GOING TO HAPPEN NEXT?
• Audio and voice will becoming an increasingly important part of the marketing mix as brands explore audio driven content
narratives.
• Interactive storytelling will unlock more personalised content experiences based on user choices. The opt-in nature of the
experience will lead a greater acceptance of future personalised content from the brand.
• Immersive content will blur the lines between offline and online allowing brands to increase engagement and build affinity through
interactive experiences.
• Event driven cultural moments will become integrated viewing experiences that see audience participation on a level playing field
with the content itself.