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WARC.AI

Kick-start your research with confidence

Reduce your time to insight with WARC.AI – our AI powered research tool that serves as the ultimate springboard for your research endeavours, leaving you with more time to make bold moves.

WARC.AI precisely answers your questions by summarising over 40 years of unbiased evidence and strategic insights instantly based on your prompts, complete with sources you can trust.

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Transform the way you research and do it with confidence with WARC.AI

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AI button shown in place in the WARC navigation bar

Navigate our ginormous library of marketing effectiveness intelligence

WARC.AI exclusively simplifies over 40 years of trusted and unbiased evidence instantly – you can’t find these insights anywhere else.

Example of a question being asked of WARC.AI

Reduce your time to insight in any language

In a fraction of the time it takes to scour the open web and put together insights yourself, you can simply prompt WARC.AI in 100 languages and let the robots find and summarise content in the style you need.

List of sources in a panel on WARC.AI

Summaries and source links you can trust

WARC.AI isn’t like other AI tools. We provide summaries with source links so you can confidently build a compelling case.

Position of the Save button after a WARC.AI response

Save valuable insights for later

With WARC.AI there’s no need to prompt again - at the click of the button, you can save responses and links for later and access all of your insights in one place.

FAQs

WARC.AI is an AI powered research tool that gets you the trusted insights you need, faster (when compared to search). Ideal to use as a starting point for your research, WARC.AI will answer your prompts with summaries of WARC content, plus the sources that are used to form the response – something you don’t currently get with other AI tools.

Enter a prompt and WARC.AI analyses the question, accessing the WARC database with information from the last 3 years. If you want to broaden this timeframe, you can specify this in the question. For example, state a specific year you are looking for.

The algorithm filters the most relevant content and generates a summary, along with related links to the sources, so you can go deeper and do further research.

Yes! At the bottom of each response you will find a ‘Save’ button, which adds the response and source links to a folder in your personal Saved Items. This can be accessed via the folder icon in the navigation bar.

  • Reduce the time it takes to get to the insights you need when you’re working under time pressures
  • Discover new and relevant content that you might have missed in a standard search, or wouldn’t have thought to look at
  • Get filtered and summarised content relevant to your prompts
  • Sources are transparent and linked, so that you know that you can trust the summaries and go deeper when you need
  • Navigate the evidence and trusted insights from WARC in just one place

WARC.AI is included for use by all paying WARC clients as part of their subscription, with the exception of universities.

Yes, WARC.AI processes outputs using ChatGPT, as well as a number of other language models. WARC.AI has been built using proprietary Ascential technology to ensure that it uses the most appropriate AI models to support you, without storing your data.

Prompts entered by customers are not shared or used to train the language models. The inputs and outputs are unique to each customer. This information will not be shared with any external sources.

WARC.AI works in the same way as WARC search. For example, if you only have a subscription to WARC Strategy, the WARC.AI response will only contain insights that can be accessed through WARC Strategy. Content that requires WARC Creative or any other subscription would not form part of the response.

Please note, WARC.AI does not process data so even if you have access to WARC Media, you will not receive data points or charts as part of any response.

No, WARC.AI is trained on WARC content only.

Yes, WARC.AI will be continuously updated with the latest WARC intelligence. Our teams will work closely to ensure that it is constantly trained on the latest articles and reports.

WARC.AI is an AI-powered research tool that answers direct questions with tailored summaries and source links. Search provides a comprehensive list of content pieces, filtered by relevance.

Yes. By default, WARC.AI will respond in the language you have set in your WARC settings. If you would like it to respond in another language, you can prompt it to do so. For example, you can include ‘Respond in Spanish’ to the prompt, if you want it to provide its answer in Spanish.

Please note that even if you enter the prompt in Spanish, you must still include a request to respond in Spanish, otherwise it will be returned in English. The related source links will be provided according to your WARC default language settings.