Press
Press information from WARC, covering company details, press releases and resources.
WARC provides the latest evidence, expertise and guidance to make marketers more effective. In fact, it’s our mission to save the world from ineffective marketing.
Our clients include the world's largest brands, advertising and media agencies, media owners, research companies and universities. They rely on us for rigorous, unbiased information and advice on almost any advertising and marketing issue, which we deliver via best practice guides, case studies, research papers, special reports and advertising trend data, as well as via webinars, awards, events and advisory services.
WARC collaborates with more than 50 respected industry bodies globally including: The Advertising Research Foundation, Cannes Lions, Effie Worldwide, Association of National Advertisers, ESOMAR, 4A's, IPA and DMA.
WARC was founded in 1985, and has offices in the UK, US and Singapore. In July 2018, WARC became part of Ascential plc, the global specialist information company.
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Press Enquiries
Amanda Benfell
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e: amanda.benfell@warc.com
t: +44 (0) 207 467 8125
2024
Earned Media is top tactic to achieve cultural saliency and drive creative effectiveness
25th September 2024
Spotify global advertising revenue forecast to reach $2.1bn in 2024 as the platform focuses on winning a share of video ad budgets
18th September 2024
Rituals unlock access to consumers’ deep emotional behaviours to support meaningful brand-building
17th September 2024
Establishing a culture of creative excellence drives greater impact for brands
11th September 2024
Global advertising spend to top $1trn for first time this year
22nd August 2024
Declining addressability, brand safety and ad fraud are set to define programmatic advertising over the next year
14th August 2024
Gaming worth $184bn globally but advertiser spend is fractional
1st August 2024
UK advertising spend reached £9.2bn in Q1 2024
25th July 2024
Consumer confidence shows signs of improvement as three in five (61%) say their finances will improve in the next six months
24th July 2024
How messaging can personalise complex customer journeys and drive brand growth
9th July 2024
Creative Impact Unpacked: WARC’s top effectiveness trends from Cannes Lions 2024
27th June 2024
Gold, Silver and Bronze winners announced for the WARC Awards 2024 North America
22nd May 2024
Gold, Silver and Bronze winners announced for the WARC Awards 2024 Latin America
22nd May 2024
Gold, Silver and Bronze winners announced for the WARC Awards 2024 Europe
22nd May 2024
Gold, Silver and Bronze winners announced for the WARC Awards 2024 Middle East and Africa
22nd May 2024
Gold, Silver and Bronze winners announced for the WARC Awards 2024 Asia-Pacific
22nd May 2024
Shortlists revealed for The WARC Awards 2024
14th May 2024
Adding short-form video to the media mix can improve brand recognition by 20%
13th May 2024
Sport is a key focus for highly-awarded campaigns in North America
9th May 2024
Solving problems through ads and a long-term focus on creative effectiveness are top tactics for success in EMEA
9th May 2024
Using partnerships to boost reach and entertainment to surprise consumers are top tactics for success in Asia-Pacific
9th May 2024
UK advertising reports £36.6bn spend in 2023
25th April 2024
Marketers are leaving value on the table by failing to measure the full impact of their marketing investments
18th April 2024
WARC Rankings 2024: Effective 100 revealed - the world's most awarded campaigns and companies for effectiveness
25th March 2024
WARC Rankings 2024: Media 100 announced - the world's most awarded campaigns and companies for media
19th March 2024
WARC Rankings 2024: Creative 100 revealed - the world's most awarded campaigns and companies for creativity
12th March 2024
Global spend on sports media rights is forecast to reach $61bn this year, but a fragmented media landscape poses dilemmas for brand advertisers
7th February 2024
Latest research by WARC shows highly awarded creative campaigns are significantly more effective
30th January 2024
Effectiveness versus Efficiency: US brands must rethink marketing not as a cost but as a mechanism to achieve business goals
25th January 2024
UK ad spend up 15.9% in Q3 2023 to £9.6bn
25th January 2024
Brands face challenges in planning for quality marketing in an AI-driven world
17th January 2024
Category Insights: Healthcare products
16th January 2024
Juries named for The WARC Awards Asia Pacific 2024
10th January 2024
Juries named for The WARC Awards Europe 2024
10th January 2024
Juries named for The WARC Awards Latin America 2024
10th January 2024
Juries named for The WARC Awards Middle East & Africa 2024
10th January 2024
Juries named for The WARC Awards North America 2024
10th January 2024
2021
WARC Rankings 2021 are released - the most awarded campaigns and companies for creativity, effectiveness and media excellence in the world
30 November 2021
WARC Prize for MENA Strategy 2021 - shortlist
announced
30 June 2021
Winners announced for the inaugural WARC Awards
for Effectiveness 2021
21 June 2021
Two in three advertisers increase mobile marketing budgets as
COVID-19 drives social and m-commerce growth
15 June 2021
WARC Awards for Effectiveness 2021 – shortlists
announced
09 June 2021
The Good Report celebrating the best campaigns for social & environmental responsibility 2020
05 May 2021
Strong rebound from pandemic losses forecast for UK ad market, but full recovery will stretch into 2022
29 April 2021
COVID-19 causes digital consumption to rise by over 30%, forming new and lasting consumer habits
27 April 2021
2021 WARC Awards for Asian Strategy are launched
14 April 2021
New research by WARC shows that highly awarded creative ideas are significantly more effective
08 April 2021
US advertising spend set to reach $218 billion in 2021
29 March 2021
71% of marketers in China say consumer behaviour changes post-pandemic are a key focus for brand strategies in 2021
03 March 2021
Broadcast TV spend fell $34bn worldwide last year as advertisers moved money into streaming platforms
18 February 2021
WARC Awards for Effectiveness 2021 - Call for entries and juries named
16 February 2021
WARC reveals insights from the 2020 IPA
Effectiveness Awards
04 February 2021
New research by WARC in partnership with Spotify Advertising
finds B2B is coming of age as marketers find new opportunities
03 February 2021
WARC launches Prize for MENA Strategy 2021
01 February 2021
Following an almost full year of dramatic decline, the global marketing industry ended 2020 in growth
29 January 2021
UK ad spend to recover faster than key international markets in 2021
26 January 2021
Marketing in a polarized nation: Providing trust, truth and sanctuary creates a pathway for US brands
25 January 2021
WARC Awards for Effectiveness 2021, in association with LIONS, are launched
12 January 2021
2020
WARC Media Awards 2020 winners announced
09 December 2020
WARC Media Awards 2020 shortlists announced
07 December 2020
$63bn removed from the global advertising market in 2020 due to the impact of COVID-19 – recovery will take at least two years
30 November 2020
WARC releases The Marketer’s Toolkit 2021
19 November 2020
WARC and SCOPEN partner for AGENCY SCOPE UK, a research report on the UK’s marketer-agency relationship
03 November 2020
2021 UK adspend forecast for slower recovery
29 October 2020
Mobile video is top priority for APAC marketers as ad budgets remain resilient despite the COVID-19 crisis
27 October 2020
WARC identifies new trends for effective marketing in Asia
22 October 2020
WARC Prize for Asian Strategy 2020 – winners announced
21 October 2020
WARC and Black Cultural Archives launch partnership with a series of interviews to spotlight pioneering Black British creatives and marketers
15 October 2020
WARC releases Guide to Brand activism in the Black Lives Matter era
13 October 2020
Brands will spend $59bn on e-commerce advertising this year in response to the boom in online shopping
09 October 2020
UK advertising delivers 25th consecutive quarter of growth
30 January 2020
WARC Media Awards 2019 – Effective use of partnerships & sponsorships winners announced
29 January 2020
Global sports sponsorship market to record strongest growth in a decade, with spend reaching $48bn in 2020
28 January 2020
WARC Marketer’s Toolkit 2020: Privacy-first marketing
27 January 2020
WARC Media Awards 2019 – Effective Use of Tech winners revealed
22 January 2020
Pressure is growing for brands to act on behalf of the environment
20 January 2020
WARC Media Awards 2019 – Effective Channel Integration winners announced
15 January 2020
2020 the year marketers re-invest in their brands
13 January 2020
WARC Media Awards 2019 – Best Use of Data winners announced
08 January 2020
2019
WARC Data relaunched – the most rigorous and accurate benchmarks for media planning and strategy in the world
01 October 2019
TV still the preferred ad medium for soft drinks and food sectors, but most product categories are moving ad investment online
01 October 2019
Cinema advertising growth is outpacing all other traditional media, as Netflix’s rise shows no notable impact
22 August 2019
WARC reveals innovation trends for effective marketing
14 August 2019
WARC reveals insights from the Cannes Creative Effectiveness Lions 2019
31 July 2019
WARC Media Awards 2019 – Effective Use of Partnerships and Sponsorships jury named
24 July 2019
WARC Media Awards 2019 – Effective Use of Tech jury announced
17 July 2019
WARC Prize for MENA Strategy 2019 shortlist announced
11 July 2019
WARC Media Awards 2019 – Best Use of Data jury announced
10 July 2019
WARC Media Awards 2019 – Effective Channel Integration Jury named
03 July 2019
Social advertising growth halved over the last year
02 July 2019
2018
WARC launches 'WARC for Advertisers'
01 November 2018
WARC to join Cannes Lions’ new digital offering, The Work
15 June 2018
WARC Prize for Asian Strategy 2018 now launched. First judges named. Shekar Khosla, CCO, Kellogg’s APAC & Africa is jury chair
05 April 2018
The Good Report celebrating the best campaigns for social responsibility 2017
04 April 2018
Gunn Media 100 reveals the world’s best campaigns, agencies and brands for media excellence in advertising
26 March 2018
More judges named for WARC Prize for MENA Strategy 2018
01 March 2018
WARC 100 reveals the world’s top campaigns, agencies and brands for effectiveness
26 February 2018
Successful brands allocate 13% of media budgets to out of home. Global ad trends – a focus on out of home
21 February 2018
Gunn 100 revealed – The most creatively awarded campaigns, agencies and brands of 2017
12 February 2018
WARC launches Prize for MENA Strategy 2018. Wasim Basir of Coca-Cola MENA appointed jury chair. First judges named
08 February 2018
Redefining Purpose – WARC Toolkit 2018
05 February 2018
WARC/AA: UK advertising spend sees new record high in 2017 with growth predicted to continue through 2018
31 January 2018
WARC Media Awards 2018: Effective Use of Tech winners
31 January 2018
WARC Toolkit 2018: Voice is branding's new frontier
29 January 2018
WARC Media Awards 2018: Best Use of Data winners
24 January 2018
Data: A focus on advertising expenditure - Global adspend growth to accelerate to +4.7% in 2018, reaching a total of US$572bn
23 January 2018
Gunn Report: Gunn Report introduces major changes
23 January 2018
Toolkit 2018: The CX Battleground
22 January 2018
WARC Awards 2018: Effective Use of Brand Purpose jury
18 January 2018
WARC Media Awards 2017: Partnerships & Sponsorships winners
17 January 2018
Toolkit 2018: taking control of customer data
15 January 2018
WARC Media Awards 2017: Effective Channel Integration winners
10 January 2018
WARC Awards 2018: Effective Social Strategy jury
09 January 2018
Toolkit 2018: the drive for digital transparency
08 January 2018
2017
WARC Awards 2018 – Effective Content Strategy jury announced
13 December 2017
WARC Awards 2018 – Effective Innovation jury announced
12 December 2017
WARC Media Awards 2017 – Effective use of Partnerships and Sponsorships Shortlist announced
06 December 2017
WARC Launches Toolkit 2018 – Five key marketing challenges for the coming year
05 December 2017
WARC Media Awards 2017 – Best Use of Data shortlist
29 November 2017
WARC Data – A focus on Mobile
29 November 2017
WARC Awards 2018 open for entries
27 November 2017
Social Strategy Report – WARC Awards 2017
27 November 2017
Asian Strategy Report 2017
23 November 2017
WARC Media Awards 2017 – Effective Channel Integration shortlist
17 November 2017
WARC Media Awards 2017 – Effective Use of Tech shortlist
15 November 2017
P&G stands up for racial equality
14 November 2017
WARC Data – A focus on TV
07 November 2017
AA/WARC: UK advertising delivers strongest H1 on record
31 October 2017
WARC Prize for Asian Strategy 2017 – Winners announced
30 October 2017
WARC reveals effective MENA marketing trends for 2017
25 October 2017
The WARC Awards 2017 – Grands Prix and Special Awards winners announced
20 September 2017
The WARC Awards 2017 – Brand Purpose winners announced
18 September 2017
WARC Prize for Asian Strategy 2017 – Shortlist announced
14 September 2017
Research estimates UK & US martech market worth $34.3bn a year
12 September 2017
The WARC Awards 2017 – Social Strategy winners revealed
11 September 2017
The WARC Awards: Effective Content Strategy winners announced
04 Sept 2017
WARC Prize for MENA Strategy 2017 Winners announced
15 August 2017
WARC unveils insights from the Cannes Lions Creative Effectiveness campaigns 2017
08 August 2017
UK advertising spend starts 2017 in growth
27 July 2017
WARC Media Awards 2017 – Effective Use of Partnerships and Sponsorships jury announced
26 July 2017
WARC Media Awards 2017 – Effective Channel Integration jury named
19 July 2017
WARC Media Awards 2017 – Effective Use of Tech jury named
13 July 2017
WARC unveils Future of Strategy Report – Key findings of an new global survey of senior strategists
10 July 2017
WARC Media Awards 2017 – Use of Data Jury named
05 July 2017
WARC Day at Cannes Lions – Key quotes
22 June 2017
Marketers in EMEA are budgeting for mobile, but strategy and measurement are lacking
14 June 2017
The WARC Awards – Brand Purpose shortlist announced
14 June 2017
The WARC Awards – Effective Content Strategy shortlist announced
08 June 2017
Admap Prize 2017 winners announced
01 June 2017
The WARC Awards – Social Strategy shortlist revealed
31 May 2017
Jury named for inaugural WARC Prize for MENA Strategy 2017
10 May 2017
WARC Media Awards 2017 open for entries
09 May 2017
WARC Innovation Awards: Winners Announced
27 April 2017
WARC 100: Lessons from the world’s best marketing campaigns revealed
26 April 2017
UK advertising posts record quarter as 2016 spend surges past £21bn
25 April 2017
Jury named for WARC’s Prize for Asian Strategy 2017
12 April 2017
WARC Prize for Asian Strategy 2017 now open for entries
06 April 2017
WARC 100 reveals the world's most effective campaigns, brands and agencies
04 April 2017
WARC Innovation Awards - Shortlist announced
21 March 2017
The WARC Awards: Content Strategy Jury named
16 March 2017
The WARC Awards: Brand Purpose Jury named
09 March 2017
WARC launches first MENA Strategy Prize
01 March 2017
WARC launches Effective Marketing Report - Insights from the 2016 IPA Effectiveness Awards
15 February 2017
WARC Media Awards: Grands Prix and Special Awards winners announced
09 February 2017
Marketing effectiveness in the digital age requires balance - WARC Toolkit 2017
08 February 2017
WARC Media Awards: Effective Use of Tech winners announced
07 February 2017
WARC Media Awards: Effective Use of Partnerships & Sponsorships winners revealed
03 February 2017
Direct-to-consumer is challenging brands - WARC Toolkit 2017
01 February 2017
Adspend growth forecasts hold strong despite Brexit vot
31 January 2017
WARC Media Awards: Best Use of Data winners announced
30 January 2017
WARC launches The WARC Awards, a global search for next-generation marketing effectiveness
25 January 2017
The rise of 'dark social' and chat apps to impact marketers - WARC Toolkit 2017
25 January 2017
Warc Media Awards: Effective Integration winners announced
20 January 2017
Warc reveals effective Asian marketing trends for 2017
18 January 2017
Video is turning social platforms into broadcast media – Warc Toolkit 2017
18 January 2017
CMO Dana Anderson talks of Mondelez's 'fearless' line on change ahead of chairing Warc's Prize for Innovation
12 January 2017
Virtual Reality and Augmented Reality offer extensive marketing benefits for brands – Warc Toolkit 2017
11 January 2017
2016
Shifts in global adspend revealed
15 Dec 2016
Artificial Intelligence to impact the marketing industry next year – Warc Toolkit 2017
14 Dec 2016
Warc launches Toolkit 2017 in association with Deloitte Digital
7 Dec 2016
Effective Global Social Strategy Trends of 2016
29 Nov 2016
Marketers see mobile effectiveness increase in APAC
28 Nov 2016
Dana Anderson to chair Warc Innovation Awards
10 Nov 2016
Mobile marketing intentions strong in the Middle East
09 Nov 2016
Warc Prize for Asian Strategy Winners 2016 Announced
03 Nov 2016
Global advertising spend growth to slow next year
02 Nov 2016
Warc launches 2017 Innovation Awards
17 Oct 2016
Halifax wins Warc Prize for Social Strategy 2016
22 Sep 2016
Warc announces shortlist for 2016 Prize for Asian Strategy
7 Sep 2016
Warc launches Media Awards
26 May 2016
AA/Warc Expenditure Report: UK advertising spend passes £20bn as growth hits five-year high
26 Apr 2016
2015
International Ad Forecast: Global adspend growth to double in 2016
28 Dec 2015
Toolkit: Warc & Deloitte unveil six marketing trends for 2016
3 Dec 2015
International Ad Forecast: Warc cuts 2015 adspend growth forecast to 2.3%
22 July 2015
AA/Warc Expenditure Report: Drive to digital sends UK advertising to its highest growth for four years
21 April 2015
Warc 100: Lowe, PHD, WPP and Unilever among 2015 winners
25 February 2015
2014
International Ad Forecast: Warc cuts 2015 adspend growth forecast to 4.8%
10 December 2014
Consensus Ad Forecast: Global adspend growth forecast to rise 5.8% in 2014
30 July 2014
Warc 100: Warc unveils world's smartest marketing campaigns
10 July 2014
AA/Warc Expenditure Report: UK adspend forecasts lift after strong Q1, improving economy and World Cup
8 July 2014
Global Marketing Index: Strong trading conditions support global marketers
19 June 2014
International Ad Forecast: Global advertising spend to rise by 5.6% in 2014 and 5.3% in 2015
16 June 2014
Global Marketing Index: Optimism stays high among global marketers
22 May 2014
Global Marketing Index: Marketer confidence rises as mobile spend is set to rocket
24 April 2014
Warc Prize for Social Strategy: Doritos 'Mariachi' scoops Grand Prix
23 April 2014
Global Marketing Index: Market budget growth slows across Q1 2014
20 March 2014
Warc Prize for Social Strategy: Warc unveils shortlist
12 March 2014
Global Marketing Index: Improving trading conditions boost marketer optimism
20 February 2014
Global Marketing Index: Marketing industry sentiment stays buoyant in 2014
22 January 2014
Consensus Ad Forecast: Global adspend growth forecast to rise 5.2% in 2014
15 January 2014
AA/Warc Expenditure Report: UK advertising forecasts rise
10 January 2014
2013
Global Marketing Index: Optimism among marketers remains high
19 December 2013
Global Marketing Index: Global optimism among marketers hits two-year high
21 November 2013
International Ad Forecast: Global adspend to rise by 2.2% in 2013
31 October 2013
Global Marketing Index: Marketers remain upbeat in October
24 October 2013
AA/Warc Expenditure Report: UK advertising spend rises 3% in H1 2013
23 October 2013
Philippines tourism campaigns wins Warc strategy prize
27 September 2013
Global Marketing Index: European marketing budget outlook improves
19 September 2013
Warc/MMA research: Mobile budgets to rise sharply as brands start thinking mobile
23 August 2013
Global Marketing Index: Global Marketing Index stays positive in August
22 August 2013
Global Marketing Index: Marketing budget growth stagnates in Asia Pacific
18 July 2013
AA/Warc Expenditure Report: UK advertising's bounce-back continues
09 July 2013
Consensus Ad Forecast: Global adspend forecast downgraded to 3.4% growth in 2013
28 June 2013
Global Marketing Index: Outlook healthy despite Europe budget dip
20 June 2013
Global Marketing Index: Outlook remains positive in May
23 May 2013
The Admap Prize 2013 has been won by Mike Follett
22 May 2013
Warc announces judges for Asian Strategy Prize
15 May 2013
Eighteen case studies on long list for Warc Prize for Innovation 2013
09 May 2013
AA/Warc Expenditure Report: UK adspend hits £17bn in 2012
09 May 2013
Global Marketing Index: Outlook continues to improve in April
18 April 2013
Admap Prize 2013 Shortlist Announced
18 April 2013
International Ad Forecast: Global advertising spend to rise by +3% in 2013 and +5.4% in 2014
11 April 2013
Warc launches 2013 Prize for Asian Strategy
03 April 2013
Industry pioneer Howard Draft to chair Warc Prize for Innovation 2013
22 March 2013
Global Marketing Index: European marketing budgets rise for the first time in 11 months
21 March 2013
Global Marketing Index: Global marketing budgets rise further
21 February 2013
Social media campaigns need more scale and 'seriousness', new Warc study argues
28 January 2013
Global Marketing Index: Marketing budgets rise for the first time since May 2012
24 January 2013
AA/Warc Expenditure Report: Advertising spend grows 0.8 in third quarter
17 January 2013
Warc and Deloitte launch Toolkit for Marketers in 2013
14 January 2013
Warc Consensus Forecast: Global adspend predicted to increase by 4% in 2013
09 January 2013
2012
Call for entries to the $10,000 Warc Prize for Innovation 2013
20 December 2012
Headline GMI boosted by improved trading conditions
20 December 2012
Global adspend forecast downgraded to +4% growth in 2013
26 November 2012
Marketers grow more pessimistic over budgets in November
22 November 2012
Thinkbox wins Grand Prix at 2012 MRG Awards
19 November 2012
Admap Prize 2013 launches with $5,000 Cash Award to the Winner
25 October 2012
Global Marketing Index: Global Marketing Index continues to show growth
18 October 2012
Global Marketing Index: Global Marketing Index registers increase
24 September 2012
NTUC Income and BBH scoop $5,000 Warc Asian Strategy Prize
21 September 2012
Warc unveils shortlist for 2012 Asian Strategy Prize
06 September 2012
Global Marketing Index: Marketing budgets plummet in Asia Pacific and Europe
23 August 2012
Warc announces MRG partnership
09 August 2012 (updated 31 August 2012)
Forecasters cut adspend growth figures
06 August 2012
Louise Ainsworth appointed Warc CEO
28 June 2012
Global Marketing Index: Marketers cut spend as global confidence deteriorates
22 June 2012
US bolsters global adspend growth
18 June 2012
Risk-taking Romanian campaign wins $10,000 Warc Prize for Innovation
14 June 2012
Results of the Admap Prize 2012 announced
07 June 2012
Shortlist for $10,000 Warc Prize for Innovation announced
30 May 2012
Global Marketing Index: Global marketers limit spend as eurozone crisis escalates
24 May 2012
Consensus Ad Forecast: US adspend outlook improves
30 April 2012
Global Marketing Index: GMI signals major recovery in media spend
19 April 2012
Global Marketing Index: Marketing budgets increase as global confidence improves
23 March 2012
Warc Launches 2012 Prize for Asian Strategy
15 March 2012
International Ad Forecast: Russia and China to lead 2012 adspend growth
06 February 2012
Consensus Ad Forecast: Eurozone crisis impacts global adspend growth
10 January 2012
2011
International Ad Forecast: Global ad market slows as economic pressure mounts
14 November 2011
Warc launches $10,000 Prize for Innovation
27 October 2011
Consensus Forecast: Global adspend to rise by 4.4% in 2011
19 August 2011
International Ad Forecast: Adspend forecast cut on global economy fears
01 August 2011
Effie Worldwide and Warc reveal first Global Effectiveness Rankings
23 June 2011
Coca-Cola Japan wins inaugural Warc Prize for Asian Strategy
24 May 2011
Shortlist unveiled for $5,000 Warc Prize for Asian Strategy
24 May 2011
Consensus Ad Forecast: Global adspend to increase 5.1% in 2011
04 May 2011
AA/Warc Expenditure Report: Advertising industry defies gloom
24 March 2011
International Ad Forecast: BRICs and web lead global advertising surge
08 March 2011
Warc and Cannes Lions announce partnership
04 February 2011
Warc announces the launch of its new office hub in Asia
19 January 2011
Judging panel unveiled for $5,000 Warc Prize for Asian Strategy
13 January 2011
2010
Ogilvy's Miles Young to chair $5,000 Warc Prize for Asian Strategy
08 December 2010
Introducing the new warc.com
15 November 2010
Frito-Lay North America and Juniper Park win global Warc Prize for Ideas and Evidence
09 August 2010
Warc announces $10,000 case study prize
01 March 2010
2009
All change at Warc – new partners, new content, new look
21 September 2009
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