Rehaballah ElBadrawy is an assistant Professor at the College of Management and Technology, BIS department, Arab Academy for Science and Technology. She has published many papers and articles in international conferences and journals in the e-commerce fields and in Industrial engineering and engineering management fields. She has ten years of experience in teaching and academic research. She earned her Masters in Industrial Engineering from Production Engineering Department, Faculty of Engineering, 2001. she earned DBA "Doctorate of Business Administration" 2013 from AASTMT and a PhD degree from Faculty of Engineering, Industrial department, Alexandria University, Egypt, 2016.
Banks have moved towards technology-based customer services such as mobile banking (m-banking); a... more Banks have moved towards technology-based customer services such as mobile banking (m-banking); as an alternative to traditional inter-personal services. However, M-banking still faces resistance that may hamper customers’ adoption in Egypt. Following a mixed method approach, this study involves two main phases. First, a quantitative Consumer survey is conducted in the form of 350 structured questionnaires to identify the main barriers towards m-banking. Then, decision makers in 5 different public and private banks are interviewed in order to find similarities and difference, and identify service providers’ roles regarding these barriers. Questionnaire data was statistically analysed using independent T-Test, Chi-squares, frequencies and cross tabulations, while interview data was interpretively analysed. Results enabled the researchers to identify the risk, usage, and tradition as the most m-banking barriers that discourage m-banking adoption in Egypt as seen by the two main players.
Banks have moved towards technology-based customer services such as mobile banking (mbanking); as... more Banks have moved towards technology-based customer services such as mobile banking (mbanking); as an alternative to traditional inter-personal services. However, M-banking still faces resistance that may hamper customers’ adoption in Egypt. Following a mixed method approach, this study involves two main phases. First, a quantitative Consumer survey is conducted in the form of 350 structured questionnaires to identify the main barriers towards Mbanking. Then, decision makers in 5 different public and private banks are interviewed in order to find similarities and difference, and identify service providers’ roles regarding these barriers. Questionnaire data was statistically analysed using independent T-Test, frequencies and cross tabulations, while interview data was interpretively analysed. Results enabled the researchers to identify the risk, usage, and tradition as the most m-banking barriers that discourage m-banking adoption in Egypt as seen by the two main players.
2012 International Conference for Internet Technology and Secured Transactions, 2012
Nowadays, banks are trying to provide a variety of channels such as mobile banking (MB) in order ... more Nowadays, banks are trying to provide a variety of channels such as mobile banking (MB) in order to increase customer convenience, reduce costs and maintain profitability. This paper proposes an integrated framework to investigate the intention to adopt mobile banking in the Egyptian context in order to better understand the attitudinal, and technology factors that enhance the diffusion of MB in Egypt. 380valid questionnaires were returned; Spearman Correlation coefficient, T-test and one-way analysis of variance (ANOVA) test were used. Results indicate that Compatibility, Usability and Relative Advantage had a direct positive impact on attitude towards MB adoption in Egypt while Risk and Need for interaction had a negative impact. The study also identifies the customer segments that are most likely to adopt MB in Egypt.
Banks have moved towards technology-based customer services such as mobile banking (mbanking); as... more Banks have moved towards technology-based customer services such as mobile banking (mbanking); as an alternative to traditional inter-personal services. However, M-banking still faces resistance that may hamper customers’ adoption in Egypt. Following a mixed method approach, this study involves two main phases. First, a quantitative Consumer survey is conducted in the form of 350 structured questionnaires to identify the main barriers towards Mbanking. Then, decision makers in 5 different public and private banks are interviewed in order to find similarities and difference, and identify service providers’ roles regarding these barriers. Questionnaire data was statistically analysed using independent T-Test, frequencies and cross tabulations, while interview data was interpretively analysed. Results enabled the researchers to identify the risk, usage, and tradition as the most m-banking barriers that discourage m-banking adoption in Egypt as seen by the two main players.
Nowadays, customers are using more self-service options in Egyptian banking sector such as Automa... more Nowadays, customers are using more self-service options in Egyptian banking sector such as Automated Teller Machines (ATMs), Telephone Banking, and Internet Banking, which are more convenient to use. Taking into consideration the huge investments made by banks in Internet infrastructure, customer satisfaction and retention are turning into the crucial factors for success in order to generate positive customer value. In order for banks to retain their e-customers, they should have better understanding of how customers perceive and evaluate the quality of the electronically offered services. This paper proposes a structured model for evaluating the performance of the three electronic banking services; ATMs, Telephone Banking, and Internet Banking using the Preference Ranking Organization Method For Enrichment Evaluation (PROMETHEE) in conjunction with Analytical Hierarchy Process (AHP) based on the E-service quality dimensions. AHP is used to determine the relative importance of servi...
International Journal of Managing Information Technology
The numbers of social network users are boomingas a result of increased Internet access and smart... more The numbers of social network users are boomingas a result of increased Internet access and smartphone accessibility. Facebook in particular is considered one of the most important social networks in Egypt, where there is a noticeable increase in the preferences to shop on Facebook. This paper examines the service quality dimensions that influence customers' satisfaction and their purchase intention in the context of B2C social commerce through Facebook. The proposed model includes eight dimensions: usability, reliability, responsiveness, empathy, courtesy, trust, price, and security. The results revealed all dimensions had a positive effect on overall service quality variable which in turn positively influenced the user satisfaction which affects the purchase intentions of customers.
Banks have moved towards technology-based customer services such as mobile banking (m-banking); a... more Banks have moved towards technology-based customer services such as mobile banking (m-banking); as an alternative to traditional inter-personal services. However, M-banking still faces resistance that may hamper customers' adoption in Egypt. Following a mixed method approach, this study involves two main phases. First, a quantitative Consumer survey is conducted in the form of 350 structured questionnaires to identify the main barriers towards M-banking. Then, decision makers in 5 different public and private banks are interviewed in order to find similarities and difference, and identify service providers' roles regarding these barriers. Questionnaire data was statistically analysed using independent T-Test, frequencies and cross tabulations, while interview data was interpretively analysed. Results enabled the researchers to identify the risk, usage, and tradition as the most m-banking barriers that discourage m-banking adoption in Egypt as seen by the two main players.
Banks have moved towards technology-based customer services such as mobile banking (m-banking); a... more Banks have moved towards technology-based customer services such as mobile banking (m-banking); as an alternative to traditional inter-personal services. However, M-banking still faces resistance that may hamper customers’ adoption in Egypt. Following a mixed method approach, this study involves two main phases. First, a quantitative Consumer survey is conducted in the form of 350 structured questionnaires to identify the main barriers towards m-banking. Then, decision makers in 5 different public and private banks are interviewed in order to find similarities and difference, and identify service providers’ roles regarding these barriers. Questionnaire data was statistically analysed using independent T-Test, Chi-squares, frequencies and cross tabulations, while interview data was interpretively analysed. Results enabled the researchers to identify the risk, usage, and tradition as the most m-banking barriers that discourage m-banking adoption in Egypt as seen by the two main players.
Banks have moved towards technology-based customer services such as mobile banking (mbanking); as... more Banks have moved towards technology-based customer services such as mobile banking (mbanking); as an alternative to traditional inter-personal services. However, M-banking still faces resistance that may hamper customers’ adoption in Egypt. Following a mixed method approach, this study involves two main phases. First, a quantitative Consumer survey is conducted in the form of 350 structured questionnaires to identify the main barriers towards Mbanking. Then, decision makers in 5 different public and private banks are interviewed in order to find similarities and difference, and identify service providers’ roles regarding these barriers. Questionnaire data was statistically analysed using independent T-Test, frequencies and cross tabulations, while interview data was interpretively analysed. Results enabled the researchers to identify the risk, usage, and tradition as the most m-banking barriers that discourage m-banking adoption in Egypt as seen by the two main players.
2012 International Conference for Internet Technology and Secured Transactions, 2012
Nowadays, banks are trying to provide a variety of channels such as mobile banking (MB) in order ... more Nowadays, banks are trying to provide a variety of channels such as mobile banking (MB) in order to increase customer convenience, reduce costs and maintain profitability. This paper proposes an integrated framework to investigate the intention to adopt mobile banking in the Egyptian context in order to better understand the attitudinal, and technology factors that enhance the diffusion of MB in Egypt. 380valid questionnaires were returned; Spearman Correlation coefficient, T-test and one-way analysis of variance (ANOVA) test were used. Results indicate that Compatibility, Usability and Relative Advantage had a direct positive impact on attitude towards MB adoption in Egypt while Risk and Need for interaction had a negative impact. The study also identifies the customer segments that are most likely to adopt MB in Egypt.
Banks have moved towards technology-based customer services such as mobile banking (mbanking); as... more Banks have moved towards technology-based customer services such as mobile banking (mbanking); as an alternative to traditional inter-personal services. However, M-banking still faces resistance that may hamper customers’ adoption in Egypt. Following a mixed method approach, this study involves two main phases. First, a quantitative Consumer survey is conducted in the form of 350 structured questionnaires to identify the main barriers towards Mbanking. Then, decision makers in 5 different public and private banks are interviewed in order to find similarities and difference, and identify service providers’ roles regarding these barriers. Questionnaire data was statistically analysed using independent T-Test, frequencies and cross tabulations, while interview data was interpretively analysed. Results enabled the researchers to identify the risk, usage, and tradition as the most m-banking barriers that discourage m-banking adoption in Egypt as seen by the two main players.
Nowadays, customers are using more self-service options in Egyptian banking sector such as Automa... more Nowadays, customers are using more self-service options in Egyptian banking sector such as Automated Teller Machines (ATMs), Telephone Banking, and Internet Banking, which are more convenient to use. Taking into consideration the huge investments made by banks in Internet infrastructure, customer satisfaction and retention are turning into the crucial factors for success in order to generate positive customer value. In order for banks to retain their e-customers, they should have better understanding of how customers perceive and evaluate the quality of the electronically offered services. This paper proposes a structured model for evaluating the performance of the three electronic banking services; ATMs, Telephone Banking, and Internet Banking using the Preference Ranking Organization Method For Enrichment Evaluation (PROMETHEE) in conjunction with Analytical Hierarchy Process (AHP) based on the E-service quality dimensions. AHP is used to determine the relative importance of servi...
International Journal of Managing Information Technology
The numbers of social network users are boomingas a result of increased Internet access and smart... more The numbers of social network users are boomingas a result of increased Internet access and smartphone accessibility. Facebook in particular is considered one of the most important social networks in Egypt, where there is a noticeable increase in the preferences to shop on Facebook. This paper examines the service quality dimensions that influence customers' satisfaction and their purchase intention in the context of B2C social commerce through Facebook. The proposed model includes eight dimensions: usability, reliability, responsiveness, empathy, courtesy, trust, price, and security. The results revealed all dimensions had a positive effect on overall service quality variable which in turn positively influenced the user satisfaction which affects the purchase intentions of customers.
Banks have moved towards technology-based customer services such as mobile banking (m-banking); a... more Banks have moved towards technology-based customer services such as mobile banking (m-banking); as an alternative to traditional inter-personal services. However, M-banking still faces resistance that may hamper customers' adoption in Egypt. Following a mixed method approach, this study involves two main phases. First, a quantitative Consumer survey is conducted in the form of 350 structured questionnaires to identify the main barriers towards M-banking. Then, decision makers in 5 different public and private banks are interviewed in order to find similarities and difference, and identify service providers' roles regarding these barriers. Questionnaire data was statistically analysed using independent T-Test, frequencies and cross tabulations, while interview data was interpretively analysed. Results enabled the researchers to identify the risk, usage, and tradition as the most m-banking barriers that discourage m-banking adoption in Egypt as seen by the two main players.
Uploads
Papers by Rehab Elbadrawy