Hernan Casakin
Hernan Casakin Ph.D, is a Senior Lecturer in the Department of Architecture, Ariel University Center of Samaria, and in the Porter School of Environmental Studies, Tel Aviv University. He holds a B.A. in Architecture and Town Planning from University of Mar del Plata, Argentina, an MA and a Ph.D in Architecture from Technion – IIT, Haifa, Israel.
His professional experience includes appointments as Research Fellow in the Department of Cognitive Sciences and Computer Science, Hamburg University, Germany. Visiting professor at TUDelft, Faculty of Design Engineering. Over 40 papers and 30 talks given.
Dr. Hernan Casakin's main research interests include architectural and urban design from an interdisciplinary perspective: design cognition, creativity, architectural design, environmental design, environmental psychology, design education, design and emotion. In the present Dr. Casakin is working on the assessment of creativity, and its effect on students' performance in the architectural design studio.
Dr. Casakin is always interested in discussing issues related to any of the above mentioned areas, and open to possible research collaboration with potential partners.
His professional experience includes appointments as Research Fellow in the Department of Cognitive Sciences and Computer Science, Hamburg University, Germany. Visiting professor at TUDelft, Faculty of Design Engineering. Over 40 papers and 30 talks given.
Dr. Hernan Casakin's main research interests include architectural and urban design from an interdisciplinary perspective: design cognition, creativity, architectural design, environmental design, environmental psychology, design education, design and emotion. In the present Dr. Casakin is working on the assessment of creativity, and its effect on students' performance in the architectural design studio.
Dr. Casakin is always interested in discussing issues related to any of the above mentioned areas, and open to possible research collaboration with potential partners.
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Despite the fact that sharedness of team mental models is considered to play an important role in teams’ performance, it is not yet known when, under which circumstances, and what degree the sharedness of design teams’ mental models lead to a creative result. For example, visual representations are shown to be powerful processes contributing to gaining shared understanding. Recommendations for supporting sharedness in creative design are suggested for practitioners and educators.
marketing researchers have mainly explored how consumers respond to ambient conditions, functional
layout and signs/symbols within servicescapes. However, few studies are available on consumer pleasure
in ethnic servicescapes or the use of cultural metaphors in servicescapes to enhance consumer pleasure.
The study here extends extant literature by contributing an additional dimension of pleasure named “ethnopleasure.”
This notion relates to consumer emotional responses to the cultural metaphors in the servicescapes
associated with cultural self-construal. The three themes relating to ethno-pleasure include symbolic experience,
imaginary experience, and reviving experience. Findings from this study have implications for assisting marketers
in developing strategies for multi-cultural marketing.
influence in the development of innovative ideas. In the design domain metaphors help to structure thinking, and represent situations from a new viewpoint. Despite the frequent use of metaphors in design practice, no empirical work has studied in depth the role played by metaphors during the whole design process. In this research the aid and complexity of the use of metaphors are explored in the different phases of the design process. These phases deal with the definition of design concepts and framing of design situations, the generation of goals and constraints, and the mapping and application of structural relationships to the design problem.
On the other hand, the synthesis of design solutions is the stronger factor of the use of metaphors, and conceptual thinking the weakest. Results also demonstrate that metaphors play an important role in design creativity. Analysis of design problems was the predictor that had a unique contribution to innovation and general creativity.
Since these kinds of problems require the production of innovative solutions, design problem-solving involves creative
thinking. Creativity is concerned with the capacity to restructure old ideas to produce novel solutions, and the ability to search for unusual design alternatives that transcend the known and familiar. In the recent years, there were attempts to gain insight in problem-solving activities that demand creativity, such as design. A question addressed in the current empirical research is how design students assess creativity in architectural design while solving housing problems. Redefining the role of housing in the contemporary city was a main concern. Major factors of design problem-solving, and their contribution to creativity are analyzed.
Results revealed that restructuring of housing design problems was the most significant factor of design problem solving, followed by search of design solutions. Retrieval of prior knowledge from memory was the weakest factor.
Furthermore, innovation was the most significant factor characterizing design creativity, followed by utility and aesthetics. Additional findings showed that restructuring of housing problems was the most correlated factor, and the predictor that had a unique contribution to all creativity factors. Search of housing solutions was a predictor that contributed mainly to innovation.
aspects of place attachment were investigated. Information processing tendencies were defined in terms of the
Meaning Theory that deals with identifying cognitive processes involved in the performance of diverse acts and were assessed by means of the Meaning Test. A focus was set on four aspects of place attachment dealing with: preferences for open or closed spaces, grasping place atmospheres, considering the matching of places to actions, and caring about orientation in space. These attitudes were assessed by a Likert-type questionnaire. The participants were 36 architecture students. Associations between place attachment and information processing tendencies were analyzed by t-tests. Results showed significant and meaningful relations between aspects of place attachment and processing tendencies. Implications for environmental design are proposed."
Despite the fact that sharedness of team mental models is considered to play an important role in teams’ performance, it is not yet known when, under which circumstances, and what degree the sharedness of design teams’ mental models lead to a creative result. For example, visual representations are shown to be powerful processes contributing to gaining shared understanding. Recommendations for supporting sharedness in creative design are suggested for practitioners and educators.
marketing researchers have mainly explored how consumers respond to ambient conditions, functional
layout and signs/symbols within servicescapes. However, few studies are available on consumer pleasure
in ethnic servicescapes or the use of cultural metaphors in servicescapes to enhance consumer pleasure.
The study here extends extant literature by contributing an additional dimension of pleasure named “ethnopleasure.”
This notion relates to consumer emotional responses to the cultural metaphors in the servicescapes
associated with cultural self-construal. The three themes relating to ethno-pleasure include symbolic experience,
imaginary experience, and reviving experience. Findings from this study have implications for assisting marketers
in developing strategies for multi-cultural marketing.
influence in the development of innovative ideas. In the design domain metaphors help to structure thinking, and represent situations from a new viewpoint. Despite the frequent use of metaphors in design practice, no empirical work has studied in depth the role played by metaphors during the whole design process. In this research the aid and complexity of the use of metaphors are explored in the different phases of the design process. These phases deal with the definition of design concepts and framing of design situations, the generation of goals and constraints, and the mapping and application of structural relationships to the design problem.
On the other hand, the synthesis of design solutions is the stronger factor of the use of metaphors, and conceptual thinking the weakest. Results also demonstrate that metaphors play an important role in design creativity. Analysis of design problems was the predictor that had a unique contribution to innovation and general creativity.
Since these kinds of problems require the production of innovative solutions, design problem-solving involves creative
thinking. Creativity is concerned with the capacity to restructure old ideas to produce novel solutions, and the ability to search for unusual design alternatives that transcend the known and familiar. In the recent years, there were attempts to gain insight in problem-solving activities that demand creativity, such as design. A question addressed in the current empirical research is how design students assess creativity in architectural design while solving housing problems. Redefining the role of housing in the contemporary city was a main concern. Major factors of design problem-solving, and their contribution to creativity are analyzed.
Results revealed that restructuring of housing design problems was the most significant factor of design problem solving, followed by search of design solutions. Retrieval of prior knowledge from memory was the weakest factor.
Furthermore, innovation was the most significant factor characterizing design creativity, followed by utility and aesthetics. Additional findings showed that restructuring of housing problems was the most correlated factor, and the predictor that had a unique contribution to all creativity factors. Search of housing solutions was a predictor that contributed mainly to innovation.
aspects of place attachment were investigated. Information processing tendencies were defined in terms of the
Meaning Theory that deals with identifying cognitive processes involved in the performance of diverse acts and were assessed by means of the Meaning Test. A focus was set on four aspects of place attachment dealing with: preferences for open or closed spaces, grasping place atmospheres, considering the matching of places to actions, and caring about orientation in space. These attitudes were assessed by a Likert-type questionnaire. The participants were 36 architecture students. Associations between place attachment and information processing tendencies were analyzed by t-tests. Results showed significant and meaningful relations between aspects of place attachment and processing tendencies. Implications for environmental design are proposed."